JP2008009805A - Affiliate management method and affiliate management system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an affiliate management method, capable of suppressing the management cost for affiliate use even in contract with a plurality of affiliate service providers (ASPs) which provide affiliate systems. <P>SOLUTION: The affiliate management system 1 comprises a customer movement monitoring means 20 which monitors, when a customer 6 clicks a commodity introduction link 11, its movement to report whether a sales contract is concluded or not to an ASP 4, and accumulates sales information whether the sales contract for commodities is concluded or not or the like. This system further comprises an advertisement receiving means 21 for delivering advertisement materials provided from an advertiser 3 to a plurality of ASPs 4, a reward setting means 33 for reflecting a reward set by the advertiser 3 to the plurality of ASPs 4, an accounting processing means 24 performing financial management for the plurality of ASPs 4, and a sales information providing means 24 providing the sales information accumulated by the monitoring means 20 to the advertiser 3. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an affiliate management method for managing a plurality of affiliate service providers that provide affiliate mechanisms. The present invention also relates to an affiliate management system using such a management method.

  The use of performance-rewarded affiliates has become established to promote the sale of products and services on the Internet. A reward-based affiliate is when a product is sold via a product introduction link provided on the homepage, the advertiser pays an amount corresponding to the sales to the site administrator who operates the homepage. Is. Such a performance-reward type affiliate is described in Patent Document 1, for example.

The mechanism of the performance-reward type affiliate is provided by an affiliate service provider (ASP), and the site manager contracts with the ASP and installs a product introduction link on a homepage operated by the site administrator. Therefore, if an advertiser wants to promote a wide range of products at once on the Internet, it is necessary to contract with many ASPs and install product introduction links on many homepages.
JP 2005-216281 A

  However, when an advertiser contracts with a plurality of ASPs, it is necessary to make the system correspond to a different mechanism for each ASP, which increases the introduction cost. Further, since it is necessary to submit an advertisement for a product for each ASP, to set a reward, and to manage a payment of a reward and a fixed cost generated for each ASP, the procedure becomes complicated. In addition, details such as the number of products sold through performance-reward-type affiliates, sales, and the amount of compensation paid will be provided to each advertiser individually from each ASP, so that the whole can be understood. Needs to go to each ASP server and process the information provided to each server to obtain the necessary information. That is, when the advertiser contracts with a plurality of ASPs, there is a problem that the introduction cost and the management cost for using the result-reward-type affiliate increase.

  In view of such a point, an object of the present invention is to provide an affiliate management method capable of suppressing costs for affiliate use even when contracting with a plurality of ASPs. Another object of the present invention is to provide an affiliate management system using such a management method.

  In order to solve the above-mentioned problem, the present invention provides a site administrator with an introduction link for selling a product etc. based on advertisement materials such as a product submitted by an advertiser, and the site administrator A performance-reward-type affiliate that pays the site administrator a reward determined in advance by the advertiser when a sales contract is established between the customer who clicks the introduction link installed on the website to be operated and the advertiser An affiliate management method for managing a plurality of affiliate service providers that provide a mechanism, wherein an advertisement material such as the product provided by the advertiser is submitted to each of the plurality of affiliate service providers Reflecting the process and the reward set by the advertiser to each of the plurality of affiliate service providers Waiting for a reward setting step and a notification that the product introduction link has been clicked by a customer from the plurality of affiliate service providers, and if there is a notification that the click has been made, a sales contract for the product, etc. is established And a customer trend monitoring step of notifying the affiliate service provider that has been clicked of the result of the sales contract.

  According to the present invention, even when an advertiser contracts with a plurality of affiliate service providers in order to promote the sale of goods and services, the advertising material provided by the advertiser is collectively delivered to all affiliate service providers. Can be submitted. In addition, the reward set by the advertiser can be reflected to all affiliate service providers at once. Therefore, the management cost for advertising the product can be suppressed. In addition, the customer trend after the product introduction link is clicked is not monitored by the performance-reward-type affiliate system provided by each affiliate service provider, but is monitored by the customer trend monitoring process. The affiliate service provider is notified of the result of whether or not the sales contract has been established. Therefore, the advertiser does not have to deal with the performance-reward-type affiliate mechanism provided by each affiliate service provider, so that the introduction cost for using the affiliate can be suppressed.

  In the present invention, when a payment request for remuneration or the like generated at each of the plurality of affiliate service providers is collectively billed to the advertiser, and payment from the advertiser is received, the payment of each affiliate service provider It is preferable to include a depositing / dispensing process step of paying for each bill. When an advertiser signs a contract with an affiliate service provider in order to use a performance-reward type affiliate, the advertiser deposits in advance an amount corresponding to the amount of compensation paid to the site administrator when the product is sold. You need to deposit money with an affiliate service provider. Also, for example, monthly payments to the site administrator are made, so care must be taken not to run out of the deposit balance. Furthermore, fixed costs as operating expenses and margin payments according to sales amounts are also generated for affiliate service providers. Since the payments generated by each of the plurality of affiliate service providers can be managed centrally, the management cost for using the affiliate can be reduced.

  In the present invention, when there is an inquiry from any of the plurality of affiliate service providers, an inquiry response step of reporting the inquiry content to the advertiser and presenting an answer from the advertiser to the inquired affiliate service provider It is preferable to contain.

  Further, in the present invention, the registration information registered with the plurality of affiliate service providers is centrally managed, and when new registration information is provided from the advertiser, the new registration information is transferred to the plurality of affiliates. It is preferable to include a registration information management process to be reflected in each service provider.

  Here, the customer trend monitoring step includes a sales information accumulating step of accumulating, as sales information, at least the name of the affiliate service provider that has notified the click and the result of whether or not a sales contract for the product or the like has been established by the click. It is preferable that If sales information is accumulated, it is not necessary to visit each affiliate service provider's server to obtain sales information. In addition, there is no need to process the sales information obtained by patrol and obtain the entire sales information, so even if multiple affiliate service providers are used, the increase in management costs for affiliate use is suppressed. Can do.

  Further, it is preferable to include an ASP-by-ASP total display step for totalizing and displaying the sales information stored in the sales information storage step for each of the plurality of affiliate service providers. In this way, the advertiser can make a sales promotion plan such as preferentially using an affiliate service provider with high sales efficiency while comparing the values collected for each affiliate service provider.

  Further, it is preferable that the method includes a total counting display step of totaling and displaying the sales information accumulated in the sales information accumulating step for the plurality of affiliate service providers as a whole. If the sales information of all affiliated service providers contracted is aggregated and displayed, the advertiser can verify the cost-effectiveness of the affiliate usage in general.

  Moreover, you may make it include the click log | history display process which displays the said sales information accumulate | stored at the said sales information accumulation process in time series.

  In the present invention, the affiliate service provider may be an affiliate service provider that provides a mechanism for performance reward type affiliates for mobile phones. As the number of customers who purchase products by connecting to the Internet from a mobile phone increases, the number of affiliate service providers that provide a performance-reward-type affiliate mechanism for homepages for mobile phones has increased. If the affiliate management method of the present invention is adopted for such an affiliate service provider, an increase in management cost for affiliate use can be suppressed.

  Next, the affiliate management system of the present invention is characterized by managing a plurality of affiliate service providers that provide a mechanism for a performance-reward-type affiliate by the above-described affiliate management method.

  According to the present invention, even when an advertiser contracts with a plurality of affiliate service providers in order to promote the sale of goods and services, the advertising material provided by the advertiser is collectively delivered to all affiliate service providers. Can be submitted. In addition, the reward set by the advertiser can be reflected to all affiliate service providers at once. Therefore, the management cost for advertising the product can be suppressed.

  In addition, the customer trend after the product introduction link is clicked is not monitored by the performance-reward-type affiliate system provided by each affiliate service provider, but is monitored by the customer trend monitoring process. The affiliate service provider is notified of the result of whether or not the sales contract has been established. Therefore, the advertiser does not have to deal with the performance-reward-type affiliate mechanism provided by each affiliate service provider, so that the introduction cost for using the affiliate can be suppressed.

  Hereinafter, an embodiment of an affiliate management system to which the present invention is applied will be described with reference to the drawings. FIG. 1 is a schematic diagram of an affiliate management system according to an embodiment of the present invention. 2 to 4 are examples of sales information displayed by the sales information providing means of the affiliate management system.

(Affiliate of achievement reward type)
The result-reward-type affiliate in this form is for mobile phones. When a product is sold via a product introduction link 11 provided in the homepage 10 that can be viewed on a mobile phone, the advertiser 3 pays a reward corresponding to the sales to the site administrator who operates the homepage 10 Is called.

  When the site manager uses an achievement-reward affiliate, contract with the ASP 4 and install the product introduction link 11 provided by the ASP 4 on the home page 10 operated by the site administrator. Clicking on the product introduction link 11 where the customer 6 who visited the homepage 10 is installed jumps to the sales site 12 that sells the product, so that the customer 6 can purchase a desired product from the sales site 12. When the customer 6 purchases a product, a reward corresponding to the sales is paid from the advertiser 3 to the site manager via the ASP 4.

  When an advertiser 3 who provides products and services uses an achievement-reward type affiliate, a sales site for a product with a mechanism for using the result-reward-type affiliate provided by ASP4 when contracting with ASP4 12 is established. Then, the URL (Uniform Resource Locator) of the established sales site 12 and the introductory text of the product / site are submitted to ASP4 as advertising material, and the amount of remuneration paid when the product is sold and the rate of remuneration for sales are set. To do. In addition, a deposit of an amount commensurate with the amount of remuneration paid to the site administrator when the product is sold is deposited in advance in ASP 4.

  The ASP 4 creates a product introduction link 11 from the advertisement material provided by the advertiser 3 and provides it to the site manager. When the product introduction link 11 installed on the homepage 10 operated by the site manager is clicked by the customer 6, the trend of the customer 6 is monitored until a sales contract for the product is made at the sales site 12. When a sales contract is concluded between the advertiser 3 and the customer 6, the ASP 4 pays a site administrator with a preset reward from the deposit of the advertiser 3. In addition, the advertiser 3 is provided with sales information such as the number of products sold through the performance-reward-type affiliate, the sales amount, the amount paid, and the deposit balance. Further, when there is a shortage of deposits or when there is an expense that needs to be paid to ASP 4, a deposit request for deposits or a request for payment of expenses is made.

(Affiliate management system)
Here, the affiliate management system 1 of this embodiment is a computer system connected to the advertiser 3 and the plurality of ASPs 4 via the dedicated line 7 or the Internet 8. When the customer 6 clicks the product introduction link 11, the affiliate management system 1 monitors the subsequent trend and notifies the ASP 4 of the result of whether or not the sales contract has been established, and whether or not the product sales contract has been established. Customer trend monitoring means 20 for storing sales information such as, advertisement submission means 21 for distributing the advertisement material provided by the advertiser 3 to each of the plurality of ASPs 4, and rewards set by the advertiser 3 for the plurality of ASPs 4 Reimbursement setting means 22 to be reflected in each of them, and payment requests generated in a plurality of ASPs 4 are charged to the advertiser 3 together. There is a cash-out processing means 23 for making a payment. Further, the inquiry handling means 25 that collectively manages inquiries from each ASP 4, the registered information management means 26 that centrally manages the registration information of the advertiser 3 registered in each ASP 4, and the customer trend monitoring means 20 are accumulated. Sales information providing means 24 for providing the advertiser 3 with various sales information in various formats.

  The customer trend monitoring means 20 is waiting for a notification that the product introduction link 11 has been clicked by the customer 6 from any of the plurality of ASPs 4. When notified that there is a click, the URL of the clicked home page 10 and the information of the ASP 4 that made the notification are accumulated in the click status database 34 and the subsequent trend of the customer 6 who has jumped to the sales site 12 To monitor. In the click status database 34, for example, the clicked date and time, the clicked mobile phone carrier, the model name, the individual identification number, the enrollment date, the withdrawal date, and the like are accumulated in time series.

  When the customer 6 decides to purchase a product at the sales site 12 and a sales contract is concluded between the advertiser 3 and the customer 6, the customer trend monitoring means 20 notifies the user that the sales contract has been established. Notify the ASP 4 that has performed. In ASP4, the result reward is paid based on this notification. Further, the customer trend monitoring means 20 accumulates the trend until the customer 6 enters into a sales contract in the sales history database 35. Information stored in the sales history database 35 includes, for example, the URL of the homepage 10 where the clicked product introduction link 11 is installed, the ASP 4 contracted by the site administrator of the homepage 10, the sales contract execution date and time, the product , Sales amount, fixed reward amount, time from first click to contract establishment, etc.

  As described above, the trend after the customer 6 clicks the product introduction link 11 is not monitored by the result-reward-type affiliate mechanism provided individually by each ASP 4, but the customer trend monitoring means 20 Monitoring. Therefore, it is not necessary for the advertiser to open a plurality of sales sites 12 each having a performance-reward-type affiliate system provided for each ASP 4, and to open a sales site 12 corresponding to the system provided by the affiliate management system. Just do it. Moreover, since it is only necessary to manage the sales site 12, even when contracting with a plurality of ASPs 4, the introduction cost for using the result-reward-type affiliate can be suppressed. Furthermore, since the customer trend monitoring means 20 stores sales information, the sales information is not distributed to a plurality of ASPs but is stored in the affiliate management system 1. Therefore, the cost required for analyzing sales information can be suppressed.

  The advertisement submission means 21 accumulates the advertisement material received from the advertiser 3 in the product information database 33. The product information database 33 stores information such as the URL of the advertiser 3 and the sales site 12 for each product to be sold. The received advertisement material is converted into a predetermined data format required by each of the plurality of ASPs 4 and then distributed to each ASP 4. Therefore, the advertiser 3 can submit the advertisement material to all the ASPs 4 only by preparing one advertisement material.

  The reward setting means 22 distributes the reward set by the advertiser 3 to each of the plurality of ASPs 4. The distributed setting is reflected in each ASP4 system. The advertiser 3 can set the same reward for all the ASPs 4 or can set different rewards for each ASP 4. Further, as a reward, it can be set so that a fixed amount is paid every time one sales contract is established, or a certain percentage of the sales amount can be set as the reward amount. Then, the set reward information is stored in, for example, the product information database 33 in which information for each product is stored.

  The cashier processing means 23 collectively manages and processes payment requests generated in each of the plurality of ASPs 4. The advertiser 3 who uses the performance-reward-type affiliate needs to reserve the deposit in the ASP 4 in advance, and if the amount of the reserve decreases below a predetermined amount, the use of the performance-reward-type affiliate stops It may be done. Further, there is a case where a margin is paid to the ASP 4 according to the sales amount of the product, or a fixed cost is required monthly as an operating cost. Thus, when deposit requests and payment requests occur in each ASP 4, the depositing / dispensing processing unit 23 issues a deposit instruction to the advertiser 3 in a lump sum for each payment due date. If there is a deposit from the advertiser 3, the deposit is made to the designated account of each ASP 4 based on the request of each ASP 4. In addition, the accounting information is stored and managed in the accounting database 36. Since the advertiser 3 does not need to manage the payment amount generated for each ASP 4 and the individual deposits, the management cost for affiliate use can be reduced.

  When there is an inquiry from each ASP 4, the inquiry handling unit 25 transmits them to the advertiser 3 in a lump. When an answer to the inquiry is received from the advertiser 3, it is transmitted to the ASP 4 that made the inquiry. Since the advertiser 3 only needs to pay attention to the inquiry transmitted from the affiliate management system 1, the management cost corresponding to the inquiry can be reduced.

  The registered information management means 26 includes an advertiser registration information database 32 in which information such as contract details of the advertiser 3 registered in each ASP is stored, and the advertiser 3 registered in each ASP 4. Centralized management of registration information. When the advertiser 3 is instructed to change the registration information, the registration information management unit 26 reflects the change in the registration information database 32 of the advertiser and transmits the changed setting information to each ASP 4. To be reflected in the system. Since the advertiser 3 can change the registration information for a plurality of affiliates in a lump, the management cost for using the affiliate can be reduced.

  The sales information providing unit 24 associates the information in the click status database 34 and the sales history database 35 in which information is sequentially accumulated by the customer trend monitoring unit 20 with the information accumulated in the product information database and the cashier database, and 3 extracts information required. In addition, the extracted information is aggregated for each ASP 4 and displayed as a list that can be compared with the aggregation of each other ASP 4. Further, the entire extracted information is aggregated, and sales information of the contracted ASP 4 as a whole is displayed. Further, the click status of the product introduction link 11 is displayed in time series.

  For example, when the advertiser 3 wants to verify which ASP 4 results-reward-type affiliates are most successful, the sales information providing means 24 displays a list as shown in FIG. FIG. 2 shows the number of clicks on the product introduction link 11 within a certain period, the number of contracts established (the number of acquisitions), the conversion rate (CVR) indicating the ratio of the number of clicks tied to the contract establishment, and payment to the site administrator. If there is a customer who has a contract for membership, the fixed amount of compensation (confirmed compensation), the selling expenses per click (unit cost per click), the average time from clicking the product introduction link 11 until the contract is concluded (average time), The number of withdrawals and withdrawal rates are tabulated. Since it is tabulated for each ASP4 and is in a list, it is easy to compare and compare the results.

  When the advertiser 3 wants to verify the results of the performance-reward-type affiliate by the contracted ASP 4 as a whole, the sales information providing means 24 displays a table as shown in FIG. FIG. 3 shows the number of clicks on the product introduction links 11 of a plurality of affiliated affiliates, the number of contracts established (acquired), the conversion rate (CVR) indicating the ratio of the number of clicks tied to the contract establishment, The amount of remuneration to be paid (confirmed remuneration), selling expenses per click (unit price per click), average time from clicking the product introduction link 11 to contract establishment (average time), and customers with a member contract For example, the number of withdrawals and withdrawal rates are tabulated daily.

  When the advertiser 3 wants to know which customer 6 is clicking on the homepage 10 of the site administrator who has contracted with which ASP 4 and knows the click status in time series, and uses it for sales promotion The sales information providing means 24 displays a table as shown in FIG. FIG. 4 shows the date and time when the product introduction link 11 was clicked displayed in time series for each ASP 4. Along with ASP4 (ASP name), the carrier of the clicked mobile phone, model name, individual identification number, customer ID, membership date (acquisition date), withdrawal date (retrieval date), and the like are displayed.

  As described above, the sales information providing means 24 provides the advertiser 3 with a format in which the sales efficiency and the like of each ASP can be compared and examined. Therefore, the advertiser 3 circulates each ASP 4 or obtains the sales information obtained by patrol. There is no need for processing such as obtaining the entire sales information. Therefore, an increase in management costs for affiliate use can be suppressed.

  Note that the performance-reward-type affiliate supported by the affiliate management system 1 according to the present embodiment is for mobile phones, but is not limited thereto, and any result-reward-type provided on the Internet 8 It is possible to deal with the case where a plurality of affiliate service providers that provide affiliates are used.

1 is a schematic diagram of an affiliate management system 1 according to an embodiment of the present invention. It is an example of the sales information which a sales information provision means displays. It is an example of the sales information which a sales information provision means displays. It is an example of the sales information which a sales information provision means displays.

Explanation of symbols

1 Affiliate Management System 3 Advertiser 4 ASP
6 Customer 7 Dedicated Line 8 Internet 10 Home Page 11 Product Introduction Link 12 Sales Site 20 Customer Trend Monitoring Means 21 Advertising Placement Means 22 Compensation Setting Means 23 Payment Processing Means 24 Sales Information Providing Means 25 Inquiry Corresponding Means 26 Registration Information Management Means 32 Registration Information database 33 Product information database 34 Click status database 35 Trading history database 36 Cash database

Claims (10)

Provide the site administrator with an introduction link for selling the product based on the advertisement material such as the product submitted by the advertiser, and click on the introduction link installed on the website operated by the site administrator To manage multiple affiliate service providers that provide a performance-reward-type affiliate mechanism that pays the site administrator a pre-determined reward when the sales contract is established between the customer and the advertiser Affiliate management method,
An advertisement submission process for submitting an advertisement material such as the product provided by the advertiser to each of the plurality of affiliate service providers;
A reward setting step of reflecting the reward set by the advertiser to each of the plurality of affiliate service providers;
Waiting for notification that the product introduction link has been clicked by the customer from the plurality of affiliate service providers, and if there is a notification that the click has been made, monitor whether or not a sales contract or the like of the product is established Then, a customer trend monitoring step of notifying the affiliate service provider that has been clicked of the result of the sales contract,
Affiliate management method characterized by including. In claim 1,
A billing request for remuneration, etc. generated at each of the plurality of affiliate service providers is billed to the advertiser in a lump sum. The affiliate management method characterized by including the accounting process to perform. In claim 1 or 2,
Including an inquiry response step of reporting an inquiry content to the advertiser when there is an inquiry from any of the plurality of affiliate service providers, and presenting an answer from the advertiser to the affiliate service provider that made the inquiry. A characteristic affiliate management method. In any of claims 1 to 3,
The registration information registered in the plurality of affiliate service providers is centrally managed, and when new registration information is provided from the advertiser, the new registration information is reflected in each of the plurality of affiliate service providers. The affiliate management method characterized by including the registration information management process to make. In any of claims 1 to 4,
The customer trend monitoring step includes a sales information accumulation step of accumulating, as sales information, at least the name of the affiliate service provider that has notified the click, and whether or not a sales contract for the product has been established by the click. Affiliate management method. In claim 5,
An affiliate management method comprising an ASP-by-ASP total display step of totalizing and displaying the sales information stored in the sales information storage step for each of the plurality of affiliate service providers. In claim 5 or 6,
An affiliate management method, comprising: an overall tabulation display step of tabulating and displaying the sales information accumulated in the sales information accumulation step across the plurality of affiliate service providers. In any of claims 5 to 7,
An affiliate management method comprising: a click history display step for displaying the sales information accumulated in the sales information accumulation step in time series. In any of claims 1 to 8,
The affiliate service provider is an affiliate service provider that provides a result-reward-type affiliate mechanism for mobile phones.   An affiliate management system that manages a plurality of affiliate service providers that provide a mechanism for performance-reward-type affiliates by the affiliate management method according to any one of claims 1 to 9.

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