JP2004078573A - Information collection and analysis system and information collection and analysis server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To analyze effectiveness of an installation location of an advertisement medium in a system which receives a request or an order for a catalog, a commodity, etc. using the advertisement medium on which information for performing the request or the order of the catalog, the commodity, etc., is printed and installed in a street. <P>SOLUTION: When a two dimensional code 11 inserted in a poster 10 is read with a mobile terminal 20, the information collection and analysis server 50 receives a prescribed request by using two dimensional code 11 read with a mobile terminal 20 and also analyzes the effectiveness of the installation location of ten posters, based on a first identification information identifiable of the poster 10 included in the two dimensional code 11, positional information of the mobile terminal 20, and the number of received requests. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an information collection / analysis system and an information collection / analysis server for collecting and analyzing information, and more particularly, to an information collection / analysis system and an information collection system for collecting information using an advertisement medium and a mobile terminal, and analyzing the collected information. Regarding the analysis server.
[0002]
[Prior art]
In recent years, with the spread of the Internet, it has become possible to request and order a catalog of products and the like via the Internet without going to a store or the like that handles the products and the like. In addition, so-called online shopping, in which products themselves are ordered and purchased via the Internet, has also been realized.
[0003]
When requesting a catalog via the Internet in this way, first, a terminal that can connect to the Internet is used to access a server that accepts a request for a catalog.
[0004]
Then, an information screen for requesting the catalog is provided to the terminal from the server that accepts the catalog request via the Internet, and then the user who requests the catalog is displayed on the information screen provided from the server that accepts the catalog request. , A desired catalog is designated, and predetermined information such as the destination of the catalog is input to the information screen.
[0005]
The trader who sends out the catalog encloses and seals the catalog specified on the information screen, and sends it out to the destination specified on the information screen by mail or the like.
[0006]
In recent years, a system which accepts a request or an order for a catalog or a product using an advertisement medium such as a poster installed on a street has been considered.
[0007]
In such a system, for example, access information such as a URL for accessing an information screen for accepting a request or an order for a catalog or a product is printed on a poster or the like installed on the street, and the access information is printed. When the user accesses the information screen and performs the same processing as described above using the accessed information screen, the user can request or order a catalog or a product.
[0008]
[Problems to be solved by the invention]
As described above, a poster printed with access information for accessing an information screen for accepting a request for a catalog or a product or the like is installed on a street, and a request for a catalog or a product or the like is made using this poster. For those who accept the request, it is not necessary to send a printed matter on which access information for accessing the information screen for receiving a request for a catalog or a product or an order to a customer or many users by mail or the like. The labor and cost for this can be saved, but it is not possible to identify which poster the user has requested or ordered a catalog or product, so the effective location of the poster where the information is provided is not available. There is a problem that it is difficult to determine the sex.
[0009]
SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems of the related art, and has been provided with an advertising medium on which access information for accessing an information screen for receiving a request for a catalog or a product or an order is printed. In a system that accepts bills or orders for catalogs and products using this advertising medium, it is possible to analyze the effectiveness of the installation location of the advertising medium, It is an object of the present invention to provide an information collection / analysis system and an information collection / analysis server capable of analyzing whether to install an advertising medium having contents.
[0010]
[Means for Solving the Problems]
In order to achieve the above object, the present invention provides
An information collection and analysis system for analyzing the effectiveness of the installation location of the advertisement medium in a system in which a predetermined request is made using information posted on an advertisement medium installed in an arbitrary place,
The information includes first identification information capable of identifying an advertising medium on which the information is posted,
A portable terminal configured to be connectable to a network, comprising: a reading unit that reads information posted on the advertisement medium; and a unit that acquires position information.
Receiving the request by receiving the information read by the reading means from the mobile terminal via the network and receiving the position information of the mobile terminal, the first identification information included in the information and An information collection / analysis unit for analyzing the effectiveness of the installation location of the advertising medium based on the position information of the mobile terminal and the number of requests is provided.
[0011]
A database in which customer information is registered in association with second identification information capable of identifying the customer information;
The information collection / analysis means provides an information screen for inputting the second identification information to the portable terminal via the network, and associates the information screen with the second identification information input on the information screen. Analyzing the validity of the installation location of the advertising medium based on the customer information registered in the database, the first identification information included in the information, the location information of the mobile terminal, and the number of requests; Features.
[0012]
Further, the information posted on the advertisement medium is a two-dimensional code.
[0013]
In addition, when the information posted on the advertisement medium installed at an arbitrary place is read by the mobile terminal, a predetermined request is accepted by the information and the advertisement medium included in the information posted on the advertisement medium is received. An information collection / analysis server that analyzes the validity of the installation location of the advertising medium based on the first identification information that can be identified, the location information of the mobile terminal, and the number of receptions,
By receiving the information read by the portable terminal from the portable terminal via a network, the request is received and the position information of the portable terminal is received, and the first identification information included in the information and the first identification information are received. The method is characterized in that the effectiveness of the installation location of the advertising medium is analyzed based on the location information of the mobile terminal and the number of requests.
[0014]
Further, an information screen for inputting second identification information capable of identifying customer information registered in advance by the customer is provided to the portable terminal via the network, and the second identification information input to the information screen is provided. The validity of the advertising medium is analyzed based on the customer information identified by the above, the first identification information included in the information, and the position information of the mobile terminal.
[0015]
Further, the information posted on the advertisement medium is a two-dimensional code.
[0016]
(Action)
In the present invention configured as described above, the information including the first identification information capable of identifying the advertisement medium is posted on the advertisement medium installed at an arbitrary place, and a predetermined When making a request, when information posted on an advertisement medium is read by a mobile terminal configured to be connectable to a network, the information read by the mobile terminal is transmitted to the information collection / analysis means via the network. . The information collecting and analyzing means also receives the position information of the mobile terminal. Then, the information collection / analysis means receives the predetermined request based on the information transmitted from the mobile terminal and, based on the first identification information included in the information, the position information of the mobile terminal, and the number of received requests. The effectiveness of the location of the advertising media is analyzed.
[0017]
Thus, when the first identification information capable of identifying the advertising medium is read by the portable terminal, the read first identification information and the position information of the portable terminal are sent to the information collection / analysis means. The validity of the installation location of the advertising medium is determined based on these, so if a predetermined request is made using the information posted on the advertising medium, It is analyzed whether a predetermined request has been made using the information, and when accepting the predetermined request using the advertising medium, it is possible to determine where and what kind of advertising medium should be installed when accepting the predetermined request. .
[0018]
Also, an information screen for inputting second identification information capable of identifying the customer information by the information collecting means is provided to the mobile terminal, and when the second identification information is input at the mobile terminal, the second information screen is provided. If the effectiveness of the installation location of the advertisement medium is analyzed based on the customer information identified by the identification information of the above, the effectiveness of the installation location and content of the advertisement medium can be determined in more detail.
[0019]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
[0020]
FIG. 1 is a diagram showing an embodiment of the information collection and analysis system of the present invention.
[0021]
As shown in FIG. 1, the present embodiment is installed at an arbitrary place such as a street or the like, and the access information for accessing the information screen for requesting a catalog and the poster ID as the first identification information are two-dimensional codes 11. When the catalog is requested using the two-dimensional code 11 posted on the poster 10, the poster 10 as an advertising medium and the information screen for requesting the catalog are provided through the network 40. An information collection / analysis server 50 that analyzes the validity of the installation location of the poster 10 based on the position information of the poster 10 and information on the user who has made the request; And a mobile phone for accessing the information screen provided from the information collection / analysis server 50 using the two-dimensional code 11. The mobile terminal 20 of the machine, etc., and a base station device 30 for controlling communication with the mobile terminal 20 and a network 40 that exist within the communication range. Note that the mobile terminal 20 has a function (not shown) for acquiring position information.
[0022]
The information collection / analysis server 50 also provides an information screen for requesting a catalog via the network 40, and a site management unit 51 for receiving information input to the information screen provided via the network 40, A collation unit 52 for collating the second identification information for identifying the customer, which is input on an information screen provided by the site management unit 51, with customer information registered in advance in the customer database 61; The collection information registration unit 53 that registers information received by the site management unit 51 in the collection information database 62 based on the result of the collation, customer information registered in the customer information database 61 in advance, and information registered in the collection information database 62. Based on the collected information and the information on the poster 10 registered in the poster information database 63 in advance. And an information analyzing unit 54 for analyzing the effectiveness of the location of the poster 10.
[0023]
Hereinafter, the information collection / analysis processing in the information collection / analysis system configured as described above will be described.
[0024]
FIG. 2 is a flowchart for explaining information collection / analysis processing in the information collection / analysis system shown in FIG.
[0025]
A user who wants to request a catalog specified by a poster 10 installed on the street holds the reading unit 21 of the mobile terminal 20 over the two-dimensional code 11 posted on the poster 10, thereby When the two-dimensional code 11 is read (step S1), the portable terminal 20 accesses the catalog providing site provided from the information collection / analysis server 50 (step S2). Here, since the two-dimensional code 11 posted on the poster 10 includes access information such as a URL for accessing a catalog providing site provided from the information collection / analysis server 50, the two-dimensional code 11 is read by the mobile terminal 20. The catalog providing site can be accessed by reading the two-dimensional code 11 in the unit 21.
[0026]
Further, since the two-dimensional code 11 posted on the poster 10 includes the poster ID that enables the poster 10 to be identified, the two-dimensional code 11 is read by the reading unit 21 of the portable terminal 20 so that the catalog is read. When an access is made to the providing site, the information collection / analysis server 50 recognizes the poster ID included in the two-dimensional code 11 read by the reading unit 21 of the mobile terminal 20 (step S3).
[0027]
In the information collection / analysis server 50, the site management unit 51 transmits a screen for inputting an ID and a password in response to the access of the mobile terminal 20 (step S4).
[0028]
The screen for inputting the ID and the password transmitted from the site management unit 51 of the information collection / analysis server 50 is received by the mobile terminal 20 via the network 40 and displayed on the screen of the mobile terminal 20 (step). S5).
[0029]
The user who requests the catalog inputs a predetermined ID and password on the screen transmitted from the site management unit 51 of the information collection / analysis server 50 (step S6), and replaces the input ID and password with the position of the mobile terminal 20. The information is transmitted together with the information (step S7). Here, the portable terminal 20 is provided with a function for acquiring the position information of the portable terminal 20, whereby the position information of the portable terminal 20 is acquired. The password is transmitted to the information collection / analysis server 50 together with the password. The acquisition of the position information in the mobile terminal 20 may be performed by a known means using a GPS system or the like.
[0030]
The ID, password, and location information transmitted from the mobile terminal 20 are received by the site management unit 51 of the information collection / analysis server 50 via the network 40 (Step S8).
[0031]
Then, in the information collection / analysis server 50, first, the collating unit 52 detects whether the ID and the password received by the site management unit 51 are registered in the customer information database 61 (step S9). In the customer information database 61, information such as a user's name, address, mail address, age, gender, and hobby registered in advance is stored in the customer information database 61 with an ID and a password agreed between the user and the information collection / analysis server 50. Since the ID and the password received by the site management unit 51 are registered in the customer information database 61 (step S10) because the user is registered in advance, it is determined that the user is registered in advance. It is determined, and a request for a catalog is accepted (step S11).
[0032]
When the request for the catalog is accepted, the catalog information requested by the poster 10 identified by the poster ID recognized in step S3 is then extracted from the poster information database 63, and the extracted catalog information is used. The catalog will be printed. In the poster information database 63, catalog information requested by the poster 10 and its maker information are registered in association with the poster ID. The printed catalog is enclosed and sealed, and sent to a user registered in the customer information database 61 by mail or the like in association with the ID and password received in step S8.
[0033]
In the information collection / analysis server 50, when the ID and password received by the site management unit 51 are registered in the customer information database 61, the fact is output from the collation unit 52, and the collection information registration unit 53 In, the poster ID recognized in step S3, the ID and password received in step S8, and the position information of the portable terminal 20 are registered in the collection information database 62 in association with each other (step S12). .
[0034]
After that, the information analyzing unit 54 uses the customer information registered in the customer information database 61 in advance, the collected information registered in the collected information database 62, and the information on the poster 10 registered in the poster information database 63 in advance. Then, the validity of the installation location of the poster 10 is analyzed (step S13).
[0035]
On the other hand, when the ID and the password received by the site management unit 51 are not registered in the customer information database 61, the fact that the ID and the password are not registered is transmitted (step S14). It is received and displayed (step S15).
[0036]
Hereinafter, a method of analyzing the effectiveness of the installation location of the poster 10 in the information analysis unit 54 will be described in detail.
[0037]
In the collected information database 62, the poster ID recognized in step S3, the ID and password received in step S8, and the position information of the mobile terminal 20 are registered in association with each other. In the section 54, the customer information associated with the ID and the password is extracted from the customer information database 61, and the information on the poster associated with the poster ID is extracted from the poster information database 63. Is analyzed based on the information of the poster 10 and the position information of the mobile terminal 20 received in step S8.
[0038]
FIG. 3 is a diagram for explaining a method of analyzing the effectiveness of the installation location of the poster 10 in the information analysis unit 54 shown in FIG.
[0039]
For example, the types of the posters 10 are A and B, the installation locations of the posters 10 are four locations a, b, c, and d. The customers in their thirties and those in their forties and fifties are sorted and counted.
[0040]
As shown in FIG. 3, customers in their 20s to 30s have more requests for catalogs posted on poster A than those in their 40s and 50s. Among them, the number of requests using the poster A installed at the position c is large. Therefore, the catalog posted on poster A is more interested in customers in their 20s and 30s than in customers in their 40s and 50s, and customers in their 20s and 30s It can be seen that the catalog request is most frequently made using the poster A installed at the position c.
[0041]
Thus, it is analyzed that the poster A is most effective when placed at the position c.
[0042]
As for the catalog posted on the poster B, customers in their 40s to 50s have more claims than customers in their 20s to 30s. Among them, the number of requests using the poster B installed at the position a is large. Therefore, the catalog posted on poster B is more interested in customers in their 40s and 50s than in customers in their 20s and 30s, and customers in their 40s and 50s It can be seen that the catalog request is most frequently made using the poster B installed at the position a.
[0043]
Thus, it is analyzed that the poster B is most effective when it is installed at the position a.
[0044]
Regarding the catalog posted on the poster A, the number of requested catalogs is "0" at the position a, although the customer in his 20s to 30s is interested. From this, it is analyzed that installing a poster for requesting a catalog that interests customers in their 20s to 30s at the position a is not effective.
[0045]
Regarding the catalog posted on the poster B, the number of requested catalogs is "0" at the position d, even though customers in their forties and fifties are interested. From this, it is analyzed that placing a poster at a position d for requesting a catalog that interests customers in their forties and fifties is less effective.
[0046]
From the results described above, it is most preferable that a poster for requesting a catalog that interests customers in their 20s to 30s is placed at the position c, and that customers in their 40s to 50s are interested. It is analyzed that it is most preferable that the poster for requesting such a catalog be installed at the position a.
[0047]
In this embodiment, the type of the poster is set to two types, the customer is classified into two stages according to the age, and the position of the poster is set to four places. In addition, the effectiveness of the installation location of the poster 10 can be analyzed in more detail.
[0048]
Also, in the present embodiment, a description has been given of a case where a catalog is requested using the two-dimensional code 11 posted on the poster 10. However, the present invention is not limited to requesting a catalog, but may be placed on the poster 10 such as ordering a product or the like. The present invention can be applied to a case where a predetermined request is made using the two-dimensional code 11.
[0049]
【The invention's effect】
As described above, in the present invention, an information collection analysis that analyzes the effectiveness of an installation location of an advertisement medium in a system in which a predetermined request is made using information posted on an advertisement medium installed at an arbitrary place In the system, the information includes first identification information capable of identifying an advertisement medium on which the information is posted, is configured to be connectable to a network, and reads information read on the advertisement medium. A portable terminal comprising: means for acquiring position information; and a request for receiving information read by the reading means from the portable terminal via a network and receiving position information of the portable terminal. And information collecting and analyzing means for analyzing the effectiveness of the advertising medium based on the first identification information, the location information of the portable terminal, and the number of received requests. In the case where a predetermined request is made using the provided information, it is analyzed that the predetermined request was made using information posted in an advertisement medium installed in which place, and using the advertisement medium When a predetermined request is received, it is possible to determine where and what kind of advertising medium should be placed.
[0050]
Also, an information screen for inputting second identification information capable of identifying customer information registered in advance to the customer is provided to the portable terminal via the network, and the information screen identified by the second identification information input on the information screen is provided. Is configured to analyze the effectiveness of the installation location of the advertising medium based on the customer information, the first identification information, and the location information of the portable terminal, the location and content of the advertising medium are further detailed. Can be determined.
[Brief description of the drawings]
FIG. 1 is a diagram showing an embodiment of an information collection and analysis system of the present invention.
FIG. 2 is a flowchart for explaining information collection and analysis processing in the information collection and analysis system shown in FIG. 1;
FIG. 3 is a diagram for explaining a method of analyzing the effectiveness of a poster installation location in the information analysis unit shown in FIG. 1;
[Explanation of symbols]
10 Poster 11 Two-dimensional code 20 Mobile terminal 21 Reading unit 30 Base station device 40 Network 50 Information collection and analysis server 51 Site management unit 52 Collation unit 53 Collection information registration unit 54 Information analysis unit 61 Customer information database 62 Collection information database 63 Poster information Database

Claims (6)

An information collection and analysis system for analyzing the effectiveness of the installation location of the advertisement medium in a system in which a predetermined request is made using information posted on an advertisement medium installed in an arbitrary place,
The information includes first identification information capable of identifying an advertising medium on which the information is posted,
A portable terminal configured to be connectable to a network, comprising: a reading unit that reads information posted on the advertisement medium; and a unit that acquires position information.
Receiving the request by receiving the information read by the reading means from the mobile terminal via the network and receiving the position information of the mobile terminal, the first identification information included in the information and An information collection / analysis system comprising: an information collection / analysis unit configured to analyze the effectiveness of the installation location of the advertisement medium based on the position information of the mobile terminal and the number of requests. The information analysis system according to claim 1,
A database in which customer information is registered in association with second identification information capable of identifying the customer information;
The information collection / analysis means provides an information screen for inputting the second identification information to the portable terminal via the network, and associates the information screen with the second identification information input on the information screen. Analyzing the validity of the installation location of the advertising medium based on the customer information registered in the database, the first identification information included in the information, the location information of the mobile terminal, and the number of requests; Characteristic information collection and analysis system. The information collection and analysis system according to claim 1 or 2,
An information collection / analysis system, wherein the information posted on the advertisement medium is a two-dimensional code. When information posted on an advertisement medium installed at an arbitrary place is read by a mobile terminal, a predetermined request can be received based on the information and the advertisement medium included in the information posted on the advertisement medium can be identified. An information collection analysis server that analyzes the validity of the installation location of the advertising medium based on the first identification information, the location information of the mobile terminal, and the number of receptions,
By receiving the information read by the portable terminal from the portable terminal via a network, the request is received and the position information of the portable terminal is received, and the first identification information included in the information and the first identification information are received. An information collection / analysis server for analyzing the effectiveness of the installation location of the advertising medium based on the position information of the mobile terminal and the number of requests. The information collection / analysis server according to claim 4,
An information screen for inputting second identification information capable of identifying customer information registered in advance to the customer is provided to the portable terminal via the network, and identification is performed based on the second identification information input on the information screen. An information collection / analysis server for analyzing the validity of the advertisement medium based on the customer information to be performed, the first identification information included in the information, and the position information of the mobile terminal. The information collection / analysis server according to claim 4 or 5,
An information collection / analysis server, wherein the information posted on the advertisement medium is a two-dimensional code.

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