JP2003331183A - Advertisement information distribution method, advertisement information distribution system, home server, information management server, home server program, and information management server program - Google Patents

Abstract

(57) [Summary] [Problem] A program schedule table in which information tags attached to each broadcast program are embedded is distributed to a home server for home appliance management of each home, and displayed on an information terminal of each home, and a viewer can view the program. By operating the television from the schedule table, an advertisement suitable for each viewer is distributed in real time from the operation history of the information terminal and the information tag. SOLUTION: In the advertisement information distribution system of the present invention, a home server 3 is obtained from program selection information of a television 7 of each viewer.
Thus, the preference genre is statistically determined, and the preference genre of each viewer is fed back to the server 2 through the information network 5. As a result, for a motorsport lover who is watching a drama program on a commercial TV receiver, the information terminal 4 is connected to the information terminal 4 when a character is riding on a new car in the program and driving. To effectively provide advertisements related to the vehicle.

Description

Detailed Description of the Invention

[0001]

The present invention relates to an advertisement information distribution method using an advertisement information distribution system, an advertisement information distribution system, an information terminal, a home server, an information management server, an advertisement distribution server, an information terminal program, a home server. The present invention relates to a program, an information management server program, and an advertisement distribution server program.

[0002]

2. Description of the Related Art When an advertisement is broadcast on a general television broadcast, it is a system in which a sponsor for each program broadcasts for a predetermined time in a predetermined time zone in the middle of the program.

[0003]

Therefore, in the conventional art,
Advertisements according to the tastes of many viewers who are watching TV programs cannot be provided individually for each viewer, and what can be done is that the sponsor can adjust the viewer's age and sex according to the content of the program. However, it was only possible to select a program to be provided in consideration of regional characteristics and to change the advertisement content to be broadcast.

In addition, in the conventional television broadcasting, advertisements are played only for a predetermined time in a predetermined time zone before and after the program, which is in accordance with the scene while the program is in progress and the viewer's attention. It was unthinkable to provide advertisements that appeal to tastes by changing them for each viewer.

On the other hand, due to the recent IT revolution, computers which can be connected to the Internet together with a television receiver have become widespread in each home, and advertisements can be provided through the Web screen.

The present invention has been invented in view of such a situation as described above, and conforms to the taste of each of a large number of viewers who are watching the same TV program, and separates from the TV advertisement. It is an object of the present invention to provide an advertisement information distribution technique capable of providing advertisements according to the content of a scene of a program through a home server.

[0007]

According to a first aspect of the present invention, there is provided a method for distributing advertisement information in which a home server detects a channel selected by a television receiver or channel selection means from the television receiver, and the home server comprises: A step of notifying user information of the home server and information of the selected channel to an information management server through an information network; and the information management server, based on the user information and the selected channel information received from the home server, the television A step of searching a database in which the index of the advertisement provided and the timing of the advertisement provided for each program and user attribute are searched, and information related to the advertisement corresponding to the user information, which is linked with the television program of the selected channel, The information management server causes the home server to access the information network. A step of transmitting information related to the advertisement through a network, and a step of the home server acquiring advertisement information based on the information related to the advertisement received from the information management server. Is.

According to a second aspect of the present invention, in the advertisement information distribution method according to the first aspect, the home server stores information on a genre corresponding to the selected channel in a database, and a user's preference is obtained by statistical processing for a predetermined period. The genre is determined and included in the user information and transmitted.

According to a third aspect of the present invention, in the advertisement information distribution method according to the first or second aspect, the home server holds user information for each of a plurality of users, accepts login for each of a plurality of users, and is applicable. The user information of the user is transmitted to the information management server.

[0010] According to the invention of claim 4, in the advertisement information distribution method of claims 1 to 3, the information related to the advertisement is information including an index of the advertisement to be provided and a timing of providing, and the home server is provided with the information. The advertisement information acquisition timing is estimated based on the information including the advertisement advertisement index and the advertisement timing received from the management server, and the advertisement distribution server that provides the advertisement information is accessed through the information network to obtain the advertisement information. And a step.

According to a fifth aspect of the present invention, there is provided an advertisement information distribution system including a home server, an information management server, and an information network interposed between the home server and the information management server. Is a communication means for communicating information with the information management server through the information network, a means for detecting a selected channel of the television receiver from a television receiver or a channel selection means, user information of the home server and the selected channel. The information management includes: a user information notification unit that notifies the information management server of information by the communication unit; and an advertisement information acquisition unit that acquires advertisement information based on information related to an advertisement received from the information management server. The server is a communication for communicating information with the home server through the information network. Stage, a database in which the index of the advertisement to be provided and the timing of providing the advertisement for each TV program and for each user attribute are registered, and the database is searched based on the user information and the selected channel information received from the home server. It has means for creating information related to the advertisement corresponding to the user information and linked with the television program of the channel, and advertisement information notifying means for notifying the home server of the information related to the advertisement by the communication means. It is characterized by that.

According to a sixth aspect of the present invention, in the advertisement information distribution system according to the fifth aspect, the home server uses a database for accumulating information on a channel selected by a user and a genre corresponding to the channel, and statistical processing for a predetermined period. Statistical information for determining a user's favorite genre, and the user information notifying means notifies the information management server by including the user's favorite genre determined by the statistical means in the user information. It is a thing.

According to a seventh aspect of the present invention, in the advertisement information distribution system according to the fifth or sixth aspect, the home server holds a user information for each of a plurality of users, and a login acceptance means for accepting a login for each of the plurality of users. The user information notifying means notifies the information management server of the user information of the corresponding user.

According to an eighth aspect of the present invention, in the advertisement information distribution system according to the fifth to seventh aspects, when the information management server receives the user information and the selected channel information from the home server, the selected channel and the user are selected. Information is used as a key to search the database to extract an index and timing of providing advertisement corresponding to the taste of the user, and an advertisement providing information creating unit that creates advertisement providing information, and the advertisement of the information management server The information notification means notifies the home server of the advertisement provision information as information related to the advertisement, and the advertisement information acquisition means of the home server displays the advertisement information based on the advertisement provision information received from the information management server. By observing the acquisition timing, access the advertisement distribution server that provides the advertisement information through the information network. And it is characterized in that for obtaining the advertisement information.

According to another aspect of the present invention, there is provided a home server, which comprises a communication means for communicating information with an information management server through an information network, a means for detecting a channel selected by the television receiver or a channel selection means.
User information notifying means for notifying the information management server of the user information of the home server and the information of the selected channel by the communication means, and an advertisement for acquiring advertisement information based on the information related to the advertisement received from the information management server And an information acquisition unit.

According to a tenth aspect of the present invention, in the home server of the ninth aspect, the user's favorite genre is determined by a database that stores information on the user's selected channel and the corresponding genre, and by statistical processing for a predetermined period. A statistical information means is provided, and the user information notifying means includes the user's favorite genre determined by the statistical means in the user information and notifies the information management server.

According to an eleventh aspect of the present invention, in the home server according to the ninth or tenth aspect, the user information holding means holds the user information for each of the plurality of users, and receives the login for each of the plurality of users. Is to notify the information management server of user information of a corresponding user.

According to a twelfth aspect of the present invention, in the home server according to any of the ninth to eleventh aspects, the advertisement information acquisition means provides an advertisement including an index of the advertisement to be provided corresponding to a user's preference received from the information management server and a delivery timing. It is characterized in that the advertisement information acquisition timing is accessed based on the information, the advertisement distribution server that provides the advertisement information is accessed through the information network, and the advertisement information is acquired.

An information management server according to a thirteenth aspect of the present invention includes a communication means for communicating information with a home server through an information network, a database for registering an index and a timing of providing advertisement for each TV program and each user attribute, and the home. Means for searching the database based on the user information and the selected channel information received from the server, linking with the television program of the selected channel, and creating information related to the advertisement corresponding to the user information; And advertisement information notifying means for notifying the home server of the information related to the above by the communication means.

According to a fourteenth aspect of the present invention, in the information management server according to the thirteenth aspect, when the user information and the selected channel information are received from the home server, the selected channel and the user information are used as keys to search the database. The advertisement providing information creating means for creating the advertisement providing information by extracting the index and the providing timing of the providing advertisement corresponding to the taste of the corresponding user, and the advertisement information notifying means relates the advertisement providing information to the advertisement. It is characterized in that the information is notified to the home server by the communication means.

A program for a home server according to a fifteenth aspect of the present invention comprises a process of detecting a channel selected by the television receiver or channel selecting means from the television receiver.
Causing a computer to execute a process of notifying user information and information of the selected channel to an information management server through an information network, and a process of acquiring advertisement information based on information related to an advertisement received from the information management server It is characterized by.

According to a sixteenth aspect of the present invention, in the home server program according to the fifteenth aspect, information of a genre corresponding to the selected channel is accumulated in a database, and a user's favorite genre is determined by statistical processing for a predetermined period, It is characterized in that the computer is caused to execute a process of transmitting the user information.

The invention of claim 17 is the invention of claim 15 or 16.
In the home server program, the user information for each of a plurality of users is retained, the login for each of a plurality of users is accepted, and the computer is caused to execute a process of transmitting the user information of the corresponding user to the information management server. It is a feature.

According to an eighteenth aspect of the present invention, in the home server program according to the fifteenth to seventeenth aspects, the advertisement information acquisition timing is estimated based on the advertisement providing information received from the information management server as the information related to the advertisement,
It is characterized in that an advertisement distribution server that provides the advertisement information is accessed through the information network, and the computer is caused to execute processing for acquiring the advertisement information.

An information management server program according to a nineteenth aspect of the invention is based on the user information and the selected channel information received from the home server through the information network.
A process of creating information related to an advertisement corresponding to the user information in conjunction with the TV program of the selected channel and a process of transmitting information related to the advertisement to the home server through the information network, to a computer It is characterized by being executed.

That is, the present invention provides an advertisement information distribution method, an advertisement information distribution system, a home server, an information management server,
A program for a home server and a program for an information management server, wherein the home server detects a selected channel of the television receiver from a television receiver or a channel selection means, and user information of the home server and information of the selected channel. Is notified to the information management server through the information network, the information management server registers the index and the timing of the advertisement provided for each TV program and each user attribute based on the user information and the selected channel information received from the home server. The database is searched, information related to the advertisement is created in association with the TV program of the selected channel and corresponding to the user information, and the information related to the advertisement is transmitted to the home server of the access source through the information network. Therefore, the home server acquires the advertisement information based on the information related to the advertisement received from the information management server and displays it on the display. Thus, in the present invention, an advertisement that conforms to the attributes of each of a large number of viewers who are viewing the same TV program and that conforms to the content of the scene of the program is provided separately from the TV advertisement. It can be provided through a server.

Further, according to the present invention, in the home server,
Information of the genre corresponding to the selected channel is stored in the database, the user's favorite genre is determined by statistical processing for a predetermined period, and the user's favorite using the home server is determined by including it in the user information and transmitting it. Is specified, and in addition to the TV advertisements, advertisements that also match the contents of the scenes of the program are provided through the home server.

Further, according to the present invention, in the home server,
By holding user information for each of a plurality of users, accepting a login for each of a plurality of users, and transmitting the user information of the corresponding user to the information management server, a plurality of users who use the same home server, For example, according to the preferences of multiple users including elderly people, young people, and children that make up the family, and apart from TV advertisements,
Advertisement that matches the content of the scene of the program is provided through the home server.

Further, according to the present invention, the information management server holds a database in which the index of the advertisement to be provided and the timing of the advertisement are registered for each television program and each user attribute, and the user information and the selected channel information are sent from the home server. When receiving, the database is searched using the selected channel and user information as keys, and the advertisement advertisement information and advertisement advertisement information corresponding to the attributes of the user are extracted to create advertisement advertisement information. An advertisement distribution server that returns the advertisement providing information to the home server through the information network, the home server estimates the acquisition timing of the advertisement information based on the advertisement providing information received from the information management server, and provides the advertisement information through the information network. To get to that ad info More, to access the ad delivery server based on the advertisement providing information received from the information management server in the home server side, so as to acquire the advertisement information,
On the side of the information management server which is accessed from a large number of home servers, it is sufficient to manage the index of the provided advertisement having a small amount of data such as the URL of the advertisement distribution server, and the load is reduced.

[0030]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described in detail below with reference to the drawings. FIG. 1 shows the configuration of the advertisement information distribution system of the present invention. The advertisement information distribution system according to the present embodiment includes an advertisement distribution server 1, an information management server 2, a home server 3 and an information terminal 4, an advertisement distribution server 1, the Internet connecting the information management server 2 and the home server 3, W
It is composed of an information network 5 such as an AN or both.

The advertisement distribution server 1 is installed for each sponsor, and even if each server group has a URL,
A form in which a large number of sponsors register their own advertising content in advance on one server may be adopted. Here, for simplification of description, it is shown as one computer system. The advertisement delivery server 1 has a function of transmitting the advertisement content registered in the corresponding URL from the home server 3 to the requesting home server 3 through the information network 5 in response to the designated URL.

The information management server 2 is the core of this system, and is composed of a Web server, an authentication server, a server group such as a charging server and a database server depending on the business form, or one or a plurality of servers integrating these. .
Here, for simplification of description, it is shown as one computer system. Although the advertisement distribution server 1 can be integrated with the information management server 2, it will be described as a separate system here.

As shown in FIG. 2, this information management server 2
Is a program guide distribution function 21 for distributing information obtained by combining broadcast program information acquired from a large number of broadcasting stations 6 and information tags to each home server 3 that has accessed through the information network 5, each program, and each user's favorite genre. When the selected program information is received from the home server 3 through the information network 5, the information providing database 22 in which the index and the providing timing of the provided advertisement are registered, the authentication function 23 that performs the authentication process of the home server 3 that has accessed through the information network 5, , The database 22 is searched based on the key information peculiar to the user, the index of the advertisement to be provided and the timing of the advertisement corresponding to the key information are extracted to create the advertisement providing information, and the advertisement providing information is used to access the home server 3 The advertisement providing information reply function 24 for replying to

As shown in FIG. 3, the home server 3 is composed of a general-purpose or dedicated computer installed in a room of each home or office, and has an information terminal communication interface (I / F) 3A and home appliances. A device communication interface (I / F) 3B is built in. Information terminal communication I / F
3A includes, for example, a wireless LA of IEEE 802.11b.
N communication means, wireless LAN communication means of 802.11a, wireless communication means of Bluetooth specification, infrared communication means and the like are used. Further, the home appliance communication I / F 3B includes an infrared communication means, an IEEE 1394 specification communication means, a US
Bv1.1 or v2.0 specification communication means or the like is used.

The home server 3 also accesses the information management server 2 through the information network 5 and receives from the information management server 2 the program information as shown in FIG. 13A and the program information shown in FIG. A program schedule table 31 is created by combining the above information tags and is transmitted to the information terminal 4. Program selection information transmitted from the information terminal 4 is received, and a remote control signal for channel selection is transmitted to the television. It is provided with a channel selection function 32 for sending to the receiver 7.

The home server 3 further stores a program selection information registration function 34 for storing the program selection information, the user information, and the record of the genre of the program in the viewing record database 33 built in the storage device. Statistical processing is performed on the program selection information, user information, and genres that are stored, statistical processing is performed to determine the favorite genre for each user, and the selected program information, the information on the preferred genres, and the user information obtained by this statistical processing are displayed. Information inquiry function 3 for notifying the information management server 2 through the information network 5
5. Further, the advertisement provision information storage function 36 for storing the advertisement provision information returned from the information management server 2, the advertisement information acquisition timing based on the received advertisement provision information, and the advertisement information is stored through the information network 5. It has an advertisement acquisition function 37 that accesses the advertisement distribution server 1 to be provided, acquires the advertisement information and transfers it to the information terminal 4.

As shown in FIG. 4, the information terminal 4 is composed of a portable computer having a touch input function, and has a home server communication interface (I / I) as hardware.
F) Built-in 4A, display 4B and touch panel 4
Equipped with C. The home server communication I / F 4A has the same specifications as the information terminal communication I / F 3A on the home server 3 side.

The information terminal 4 connects to the home server 3 by a login session, and the home server 3
The program schedule table received from is displayed on the display 4B, and the touch panel 4C for the program schedule table is displayed.
An input / output control function 41 is provided as software for receiving various selection operation inputs from the computer, transmitting the corresponding program selection information to the home server 3, and displaying the advertisement information received from the home server 3 on the display 4B as software. ing.

Next, an advertisement information distribution method by the advertisement information distribution system having the above configuration will be described with reference to FIGS. The home TV receiver 7 is an ordinary product that is commercially available and can be remotely controlled.
Remote control operation is possible by 3B. Home server 3
Is connected to the information network 5. Further, a case will be described in which there are a plurality of users of the information terminal 4, each of which has acquired its own ID number and password and registered in the home server 3, and the user A of them uses it.

Program guide distribution function 21 of the information management server 2
Acquires and holds EPG (Electric Program Guide) data and information tags defined by each broadcasting station, that is, genres such as news, sports news, entertainment, variety, sports, comedy, drama, and suspense drama. It should be noted that the genre may be divided in more detail.

Viewing record database 3 of home server 3
A user information table 11 as shown in FIG. 10 is registered in 3. Since this registration information is related to the privacy of each individual, the minimum information necessary for the operation of this system within the range of the individual user's consent is to be registered. Here, the ID number, 10's, 20's, The information is limited to the age group, sex, occupation, and area. The home server 3 itself also has a MAC address and other unique identification numbers, and information on the installation area of the home server 3 is registered in advance on the information management server 2 side in correspondence with its installation location. May be In any case, some advertising sponsors place importance on regional characteristics, so the information management server 2 side collects information about the user's age group, gender, occupation, and residential area, and provides advertising information in accordance with the information. Need to be able to.

The home server 3 automatically accesses the information management server 2 through the information network 5 at a fixed cycle such as daily, weekly, monthly, etc., and the information management server 2 daily, weekly, or monthly EPG data and each. The information tag associated with the program is acquired and held in the program guide generation function 31 as the program guide information.

When the user A tries to watch the television 7 using the information terminal 4, the login procedure is started from the information terminal 4 to the home server 3. In this login procedure, a login menu screen is transmitted from the home server 3 to the information terminal 4 and its display 4B is displayed.
Is displayed, the user A inputs the ID number and the password by touching the touch panel 4C (step S1 in FIGS. 5 to 8). If the collation is successful, the home server 3 permits the login of the user A (step S2 in the figure).

The program table generation function 31 of the home server 3 is
When the login procedure is completed, a program guide for the corresponding day is created and the electronic program guide is transmitted to the information terminal 4 (step S3). The information terminal 4 displays the received electronic program guide in FIG.
It is displayed on the display 4B in the manner as shown in (step S4).

When the user A looks at the display 4B and touches the area of the corresponding program, the touch panel 4C detects the touched position, and in response to this, the input / output control function 4
1 identifies the program corresponding to the area, and transmits the selected program and channel information to the home server 3 (steps S5 to S7). This program selection information has a data structure shown in FIG. 9A, and includes a header indicating that it is program selection data, a task identifier for identifying a task such as television operation / video operation, a user identifier, and an identifier of a selected channel. , The viewing start time selected by the channel.

Upon receiving the program selection information of the user A from the information terminal 4, the home server 3 receives the channel selection function 3
2 sends a selection signal of the corresponding channel by the home appliance communication I / F 3B, and causes the television receiver 7 to switch the channel (step S8).

Further, the program selection information registration function 34 registers the program selection information in the viewing statistics table as shown in FIG. This viewing statistics table is, for example, data indicating that the user A starts watching channel 1 from 9:30 and the genre of the program is 005. Then, after registration in the viewing statistics table, statistical processing is performed, and the favorite genre of the user A who is the viewer of the television 7 is specified from the past viewing program results (step S9). The preference genre is determined by using the total number of times of viewing and the total viewing time of the same information tag in the viewing statistics DB of the user A.

Then, the information inquiry function 35 of the home server 3 sends a request to obtain additional information to the information management server 2 (step S10). This command is
The data structure shown in (B) includes a header indicating that the command is an information acquisition command, a task identifier, and a user attribute (that is, a user A's age group, sex, occupation, preference genre, as shown in FIG. 9E). (Regional attribute), selected channel identifier, viewing start time, and home server identifier. As for the information on the user A, the information of the logged-in user is extracted from the database 11.

Upon receiving the information acquisition request (step S11), the information management server 2 first authenticates the home server 3 accessed by the authentication function 23 (step S1).
2) If the authentication is successful, the provided information is selected (step S13). The process of selecting the provided information is as follows.

The information management server 2 has previously registered a provision information table as shown in FIG. 12 in the provision information database 22. This provision information table uses the age group, sex, occupation, preference genre, and region as key information for each program (hence, channel, time zone) to access advertisement information provided in association with program content at a specified time and access. Information (URL) of the advertisement distribution server
Is registered.

The provided information reply function 24 of the information management server 2
For example, if the age group of the user A who is the viewer is 50s, the lawyer, the genre of preference is 004, and the attribute is resident in Kanagawa prefecture, for the program A broadcast in the time zone of 20:00 to 20:45 pm , The advertisement information database 22 is searched using these as key information regardless of gender, and the advertisement distribution server XXX is at 20:30, the advertisement distribution server YYY is at 20:36, and the advertisement distribution server Z is at 20:42.
A provision information selection result for selecting ZZ is created. It should be noted that, for access by a viewer to whom the key information does not apply, the default information, that is, the advertisement distribution server X at 20:10.
XX, 20:25 ad distribution server ddd, 20:35
Then, an advertisement provision information selection result of accessing the advertisement distribution server PPP is created.

When the advertisement providing information selection result is created in this manner, it is returned to the home server 3 of the access source (step S14). The returned advertisement providing information selection result has a data structure shown in FIG. 9C, and includes a header, a task identifier, an identifier of the information management server of the delivery source,
It is composed of provided information 1 to n having the contents shown in FIG.

When the access source home server 3 that has transmitted the provision information acquisition request receives this provision information selection result (step S15), it first authenticates the provision source information management server 2 (step S16), and performs authentication. If successful, the received advertisement provision information setting result is stored by the advertisement provision information storage function 36.

After that, the advertisement acquisition function 3 of the home server 3
7 is an advertisement distribution server that provides the advertisement information through the information network 5 in consideration of the timing of acquisition of the advertisement information based on the saved selection result of the advertisement distribution information (in the above case, the advertisement distribution server XXX at 20:30). Two
The advertisement distribution server YYY is accessed at 0:36, the advertisement distribution server ZZZ is accessed at 20:42, the advertisement information is acquired, transferred to the information terminal 4, and displayed on the display 4B (steps S17 to S21). The additional information request sent from the home server 3 to the advertisement distribution server 1 is shown in FIG.
The data structure shown in (D) is composed of a header, a task identifier, and an access source home server identifier.

In the above-mentioned embodiment, when the storage capacity of the home server 3 is sufficiently large, it corresponds based on the index of the provided advertisement and the information of the provided timing which are collectively transmitted from the information management server. First, the advertisement distribution server group is first continuously accessed to acquire and store the advertisement information, and the content of the relevant advertisement is read from the storage device of the home server 3 for each relevant provided timing and is then stored in the information terminal 4. It can also be sent and displayed.

Although the distribution of the advertisement information has been described in the above embodiment, the advertisement information includes not only the advertisement of the commercial enterprise but also the public advertisement.

As described above, according to the advertisement information distribution system and the advertisement information distribution method using the same of the first embodiment of the present invention, for example, a young person whose favorite genre is motor sports is a manufacturer of home electric appliances. In the situation where you are watching a suspense program provided by, you could only see TV commercials of home appliances that were streamed at certain intervals in the past, but the new type of program in the program It becomes possible to provide the information terminal 4 with an advertisement related to the car at the timing when the characters are driving in the car. Further, if a multi-screen of a television is used as the display 4B of the information terminal 4, it becomes possible to provide an automobile advertisement from the same television screen during the program.
Further, by distributing advertisements and contents to the information terminal 4 that controls the non-IP compatible visual device, it is possible to provide information linked with the non-IP compatible device.

Next, an advertisement information distribution system and an advertisement information distribution method according to the second embodiment of the present invention will be described. The second embodiment is different from the first embodiment in that
It is characterized in that one user is limited to one home server without identifying the user. That is, no matter which householder operates the information terminal 4, the same ID number and password are used, and the family of the house in which the home server 3 is installed,
It is characterized by a simpler system and method for identifying common genres of residents and providing advertisement information according to the genres of taste.

In this case, the home server 3 is the information terminal 4
When the login session from is completed, the information management server 2 is accessed through the information network 5, and the program schedule table is created by combining the program information and the information tag received from the information management server 2 and the information terminal 4
To receive the program selection information from the information terminal 4,
The remote control signal for channel selection is sent to the television receiver 7, the program selection information and the genre of the program are registered in the database 33, and the database 33 is also registered.
The program selection information and the genre registered in the program are statistically processed to determine the user's favorite genre, and the selected program information and the information of the favorite genre are notified to the information management server 3 through the information network 5 to manage the information. The advertisement providing information from the server 3 is received and stored, the timing for obtaining the advertisement information is estimated based on the stored advertisement providing information, the advertisement distribution server 1 that provides the advertisement information is accessed through the information network 5, and the advertisement is provided. The configuration has a function of acquiring information and transferring it to the information terminal 4.

The information management server 2 also distributes information, which is a combination of broadcast program information and information tags, to the home server 3, and a database 22 in which indexes and timings of advertisements provided for each program and each user's favorite genre are registered. When the selected program information is received from the home server 3, the database 22 is searched by using the favorite genre as a key to extract the index and the providing timing of the provided advertisement corresponding to the favorite genre to create the advertisement provided information. The advertisement providing information is returned to the home server 3 of the access source through the information network 5.

In the case of this second embodiment, FIG.
In the viewing statistics table shown in 1, the ID number is one. The information acquisition request transmitted from the home server 3 to the information management server 2 is also limited to the selected program information and the favorite genre as the user attribute. In addition, the provision information table shown in FIG. 12 on the information management server 2 side is also simplified, age group, sex, occupation, and area data are omitted, and only genre is key information.

According to the advertisement information distribution system and the advertisement information distribution method using the same according to the second embodiment, for example, if the taste genre of the entire family of the viewer is motor sports, the manufacturer of the home electric appliances will Even when you are watching a suspense program that you are providing, you can provide an advertisement related to that car to the information terminal 4 at the timing when a character is driving in a new car in the program. Will be able to. On the other hand, if it turns out that the favorite genre of the whole family is classical music,
Even when you are watching a suspense program provided by a manufacturer of home appliances, you can provide music information when classical music is played in the program or when audio equipment is displayed. Alternatively, it becomes possible to provide advertisements for high-class audio equipment.

Also in this embodiment, if the multi-screen of the television is used as the display 4B of the information terminal 4, it is possible to provide the advertisement of the car from the same television screen during the program. . Also, non-I
By distributing advertisements and contents to the information terminal 4 that controls the P-compatible visual device, it is possible to provide information linked with the non-IP compatible device.

Next, an advertisement information distribution system according to the third embodiment of the present invention and an advertisement information distribution method using the same will be described. The third embodiment is different from the first embodiment in the genre of preference on the information management server 2 side that is suitable for the user's attribute, for example, for young people, genres such as games, cars, movies, and music, For young women, it is decided that cosmetics, mobile phones, diet and other genres, and for older people it is healthy foods and health equipment for men and women. The combination of address and provision time is registered in the provision information table. Then, if it is received from the home server 3 that a certain user A has selected a certain program, this provision information table is referred to, and a combination of the advertisement timing and the advertisement information corresponding to the age group, sex, occupation, and area of the user A. Is provided and is transmitted to the home server 3 of the access source.

Therefore, in the advertisement information distribution system and the advertisement information distribution method using the same according to the third embodiment, the home server 3 accepts login for each of a plurality of users who use the same home server, and The program selection information from the terminal 4 is received, the remote control signal for channel selection is sent to the television receiver 7, and the program selection information and the information of the user who is watching are transmitted to the information network 5.
To the information management server 3 through the information management server 3
Receives and stores the advertisement providing information from the advertisement providing information based on the saved advertisement providing information, accesses the advertisement distribution server 1 that provides the advertisement information through the information network 5, and stores the advertisement information. It has a function of acquiring and transferring to the information terminal 4.

The information management server 2 holds the database 22 in which the index of the advertisement to be provided and the timing of the advertisement are registered for each program and each user. When the selected program information and the user information are received from the home server 3, the information management server 2 views them. The database 22 is searched by using the information of the program and the user as a key, the index of the advertisement provided and the timing of the advertisement corresponding to the user are extracted to create the advertisement providing information, and the advertisement providing information is used to access the home server. 3 has a function of replying through the information network 5.

According to the advertisement information distribution system and the advertisement information distribution method using the third embodiment of the present invention, for example, if the user A is a young man, the suspense provided by the manufacturer of home electric appliances is uniform. Even when the program is being watched, it becomes possible to provide the information terminal 4 with an advertisement related to the car when a character is riding in a new car in the program and driving. . On the other hand, when the viewer is a young woman, even when the gorgeous restaurant is displayed, even when the same program is provided, advertisement information related to that restaurant is uniformly provided, or high-quality cosmetics are displayed. It will be possible to uniformly provide cosmetics advertisement information.

Also in this embodiment, if a television multi-screen is used as the display 4B of the information terminal 4, it is possible to provide an automobile advertisement from the same TV screen during the program. . Also, non-I
By distributing advertisements and contents to the information terminal 4 that controls the P-compatible visual device, it is possible to provide information linked with the non-IP compatible device.

In any of the above embodiments, the attributes of the viewers are not limited to those illustrated, and can be increased or decreased. For example, occupations and areas are omitted. You can also do it.

[0070]

As described above, according to the present invention, the home server detects the selected channel of the television receiver from the television receiver or the channel selection means, and outputs the user information of the home server and the selected channel information. When the information management server is notified via the information network, the information management server links with the TV program of the selected channel based on the user information and the selected channel information received from the home server and is associated with the advertisement corresponding to the user information. Create information to send to the home server of the access source information related to the advertisement through the information network, where the home server acquires the advertisement information based on the information related to the advertisement received from the information management server,
Since it is displayed on the display, the home server provides advertisements that match the attributes of many viewers who are watching the same TV program, and that match the content of the scene of the program, in addition to the TV advertisement. Can be provided through.

Further, according to the present invention, in the home server, the information of the genre corresponding to the selected channel is accumulated in the database, the user's favorite genre is determined by the statistical processing for a predetermined period, and the genre is included in the user information and transmitted. By doing so, it is possible to identify the preference of the user who uses the home server, and to provide through the home server an advertisement that conforms to the preference and that also conforms to the content of the scene of the program in addition to the television advertisement. Become.

According to the present invention, the home server holds the user information for each of the plurality of users, accepts the login for each of the plurality of users, and transmits the user information of the corresponding user to the information management server. By doing so, according to the preferences of each of a plurality of users who use the same home server, for example, a plurality of users including elderly people, young people, and children who make up the family, and apart from the television advertisement,
Advertisement that matches the content of the scene of the program can be provided through the home server.

Further, according to the present invention, the information management server holds a database in which the index of the advertisement to be provided and the timing of the advertisement are registered for each television program and each user attribute, and the home server provides the user information and the selected channel information. When receiving, the database is searched using the selected channel and user information as keys, and the advertisement advertisement information and advertisement advertisement information corresponding to the attributes of the user are extracted to create advertisement advertisement information. An advertisement distribution server that returns the advertisement providing information to the home server through the information network, the home server estimates the acquisition timing of the advertisement information based on the advertisement providing information received from the information management server, and provides the advertisement information through the information network. To get to that ad info Therefore, the information management server side accessed from a large number of home servers manages only the index of the advertisement providing such as the URL of the advertisement providing server having a small amount of data, and the actual advertisement information is transmitted from the advertisement providing server on each home server side. The information management server can be acquired, the load on the information management server can be reduced, and the advertisement distribution server can distribute advertisement information in a timely manner in accordance with changes in the market.

That is, according to the present invention, if the user watching on a certain television receiver sets the motor sports as the favorite genre, conventionally, only the television commercials of home electric appliances which are broadcast at certain intervals of the program are viewed. What I could not do was to watch a suspense program provided by a manufacturer of home appliances, even when the car was driving in a new car in the program. It is possible to individually provide an advertisement related to the user to the user, it is possible to timely provide the advertisement information corresponding to the taste of the user, and it is possible to enhance the advertising effect.

Further, according to the present invention, for example, the home server accepts a login with an ID number different for each user, and the user watching the TV is a person whose motor genre is a favorite genre. If there is
If you are watching a suspense program provided by a manufacturer of home electric appliances, you can display advertisements related to the car on the home server when a character is driving in a new car in the program. , And if another user watching TV is using classical music as their favorite genre, in the situation where they are watching the same suspense program, In a scene where classical music is being played, or when a sound device is projected,
For example, it can provide music information or advertisement for high-end audio equipment. Even when there are multiple home server users, the advertisement information that suits the taste of each user who is actually watching a TV program can be provided in a timely manner. Can be provided to enhance the advertising effect.

[Brief description of drawings]

FIG. 1 is a block diagram of a common configuration of advertisement information distribution systems according to first to third embodiments of the present invention.

FIG. 2 is a functional block diagram of an information management server in the advertisement information distribution system.

FIG. 3 is a functional block diagram of a home server in the advertisement information distribution system.

FIG. 4 is a functional block diagram of an information terminal in the advertisement information distribution system.

FIG. 5 is a sequence diagram 1 of the operation of the advertisement information distribution system according to the first embodiment.

FIG. 6 is a sequence diagram of the operation of the advertisement information distribution system in the first embodiment, which is part 2;

FIG. 7 is a sequence diagram 1 of an advertisement information distribution method using the advertisement information distribution system according to the first embodiment.

FIG. 8 is a sequence diagram (2) of an advertisement information distribution method using the advertisement information distribution system according to the first embodiment.

9A is a data structure diagram of viewing information transmitted to the home server by the information terminal, FIG. 9B is a data structure diagram of an information acquisition command transmitted from the home server to the information management server, FIG. (C) is a data structure diagram of provision information selection information transmitted from the information management server to the home server, (D) of the same figure.
Is a data structure diagram of the additional information request transmitted from the home server to the advertisement distribution server, (E) is a data structure diagram showing the detailed structure of the user attribute data in the above information acquisition command, and (F) is the same. The data structure figure which shows the detailed structure of the provision information in the said provision information selection information.

FIG. 10 is an explanatory diagram of a user information table registered in the database of the home server according to the first embodiment.

FIG. 11 is an explanatory diagram of a viewing statistics table registered in the database of the home server according to the first embodiment.

FIG. 12 is an explanatory diagram of a provision information table registered in the database of the information management server according to the first embodiment.

FIG. 13 is an image diagram showing a logical correspondence between the program guide display screen of the information terminal and the information tag in the first to third embodiments.

[Explanation of symbols]

1 Advertising distribution server 2 Information management server 3 home servers 4 information terminals 5 Information network 6 broadcasting stations 7 TV receiver 21 Program guide distribution function 22 Provision information database 23 Authentication function 24 Provided information reply function 3A Information terminal communication interface 3B Home appliance communication interface 31 Program guide generation function 32 channel selection function 33 Viewing record database 34 Program selection information registration function 35 Information inquiry function 36 Advertisement provision information storage function 37 Advertising acquisition function 4A Home server communication interface 4B display 4C touch panel 41 I / O control function

Continuation of front page (51) Int.Cl. ⁷ identification code FI theme code (reference) H04N 7/173 610 H04N 7/173 610Z 17/00 17/00 Z (72) Inventor Hidenobu Hirotsu Hajiyuki Uchiyuki-cho, Chiyoda-ku, Tokyo Intra-Cities 1-6 NTT Communications Co., Ltd. (72) Inventor Takashi Kubota 1-Chome 1-6 Uchisaiwaicho, Chiyoda-ku, Tokyo NTT Communications Co., Ltd. F-term ( Reference) 5C025 AA30 BA14 BA25 CA02 CA09 CB10 DA05 5C052 AA01 AB02 DD04 5C061 BB05 CC01 5C064 BA01 BB10 BC18 BC23 BD02 BD03 BD08 BD09 BD09

Claims (19)

[Claims] 1. A step in which a home server detects a selected channel of the television receiver from a television receiver or a channel selection means, the home server stores user information of the home server and information of the selected channel in an information network. Through the information management server, the information management server, based on the user information and the information of the selected channel received from the home server, the index and the timing of providing advertisement for each TV program and for each user attribute. Searching the registered database and creating information related to the advertisement corresponding to the user information, which is linked to the TV program of the selected channel; and the information management server, to the home server through the information network, Sending information related to advertisements And a step of the home server acquiring advertisement information based on information related to the advertisement received from the information management server. 2. The home server stores information on a genre corresponding to the selected channel in a database,
The advertisement information distribution method according to claim 1, wherein a user's favorite genre is determined by statistical processing for a predetermined period, and the user's preference genre is included and transmitted. 3. The home server holds user information for each of a plurality of users, accepts login for each of a plurality of users, and transmits user information of the corresponding user to the information management server. The advertisement information distribution method according to claim 1 or 2. 4. The information related to the advertisement is information including an index of a provided advertisement and a providing timing, and the home server includes information including an index of the provided advertisement and a providing timing received from the information management server. The method according to any one of claims 1 to 3, further comprising a step of observing an advertisement information acquisition timing based on the information network, accessing an advertisement distribution server that provides the advertisement information through the information network, and acquiring the advertisement information. The advertising information distribution method described. 5. An advertisement information distribution system comprising a home server, an information management server, and an information network interposed between the home server and the information management server, wherein the home server is the information network. Communication means for communicating information with the information management server through means, means for detecting a selected channel of the television receiver from a television receiver or channel selection means, user information of the home server and information of the selected channel, the communication means User information notifying means for notifying the information management server by means of: and advertisement information acquisition means for acquiring advertisement information based on information related to advertisements received from the information management server, wherein the information management server is a television program Data of registered advertisement index and provision timing for each user and user attribute And communication means for communicating information with the home server through the information network, and searching the database based on the user information and the selected channel information received from the home server and linking with the TV program of the selected channel. And an advertisement information notifying means for notifying the home server of the information related to the advertisement by the communication means, and means for creating information related to the advertisement corresponding to the user information. Information distribution system. 6. The home server includes a database for accumulating information on a user's selected channel and a genre corresponding to the user, and statistical means for determining a user's favorite genre by statistical processing for a predetermined period. The advertisement information distribution system according to claim 5, wherein the user information notification means notifies the information management server of the user's favorite genre determined by the statistical means in the user information. 7. The home server has login accepting means for holding user information for each of a plurality of users and accepting logins for each of a plurality of users, and the user information notifying means stores the user information of the corresponding user. The advertisement information distribution system according to claim 5 or 6, wherein the information management server is notified. 8. The information management server, when receiving the user information and the selected channel information from the home server, searches the database using the selected channel and the user information as a key and responds to the preference of the corresponding user. The advertisement providing information creating unit that creates the advertisement providing information by extracting the index and the providing timing of the providing advertisement, and the advertisement information notifying unit of the information management server uses the advertisement providing information as information related to the advertisement. Notifying the home server, the advertisement information acquisition means of the home server determines the advertisement information acquisition timing based on the advertisement provision information received from the information management server, and provides the advertisement information through the information network. 6. The server is accessed and the advertisement information thereof is acquired.
The advertisement information distribution system according to any one of to 7. 9. Communication means for communicating information with an information management server through an information network, means for detecting a selected channel of the television receiver from a television receiver or channel selection means, user information of the home server and the selected channel. User information notifying means for notifying the information management server of the information of 1. by the communication means, and advertisement information acquisition means for acquiring the advertisement information based on the information related to the advertisement received from the information management server. Home server. 10. A database for accumulating information on a channel selected by a user and a genre corresponding to the channel, and a statistical means for determining a user's favorite genre by statistical processing for a predetermined period, the user information notifying means, The home server according to claim 9, wherein the information management server is notified by including the user's favorite genre determined by the statistical means in the user information. 11. A login acceptance unit that holds user information for each of a plurality of users and that accepts a login for each of a plurality of users, wherein the user information notification unit notifies the information management server of the user information of the corresponding user. The home server according to claim 9, wherein the home server is a home server. 12. The advertisement information acquisition means estimates the advertisement information acquisition timing based on the advertisement provision information including the advertisement advertisement index and the provision timing corresponding to the user's preference received from the information management server, and the information network. The home server according to any one of claims 9 to 11, wherein the home server accesses the advertisement distribution server that provides the advertisement information through the through and acquires the advertisement information. 13. A communication means for communicating information with a home server through an information network, a database in which indexes of advertisements provided and advertisement timings for each television program and each user attribute are registered, user information received from the home server, and a selected channel. Means for searching the database based on the information of the above, linking with the TV program of the selected channel and creating information related to the advertisement corresponding to the user information, and the information related to the advertisement by the communication means. An information management server, comprising: advertisement information notifying means for notifying the home server. 14. When the user information and the selected channel information are received from the home server, the database is searched by using the selected channel and the user information as keys, and the index and provision of the provided advertisement corresponding to the taste of the corresponding user. An advertisement providing information creating unit that extracts timing and creates advertisement providing information, wherein the advertisement information notifying unit notifies the home server by the communication unit of the advertisement providing information as information related to the advertisement. The information management server according to claim 13, which is characterized in that. 15. A process of detecting a selected channel of the television receiver from a television receiver or a channel selection means, a process of notifying user information and information of the selected channel to an information management server through an information network, the information. A home server program for causing a computer to execute a process of acquiring advertisement information based on information related to an advertisement received from a management server. 16. A database is stored with information on genres corresponding to the selected channels, a user's favorite genre is determined by statistical processing for a predetermined period, and the computer is caused to execute processing of transmitting the user's favorite genres. The program for a home server according to claim 15. 17. A method for holding a user information for each of a plurality of users, accepting a login for each of a plurality of users, and causing a computer to execute a process of transmitting the user information of the corresponding user to the information management server. The home server program according to claim 15 or 16. 18. The advertisement information acquisition timing based on the advertisement provision information received as information related to the advertisement from the information management server, the advertisement distribution server providing the advertisement information is accessed through the information network, The program for a home server according to any one of claims 15 to 17, which causes a computer to execute a process of acquiring the advertisement information. 19. Based on the user information and the selected channel information received from the home server through the information network, a database is registered in which indexes and timings of advertisements to be provided for each TV program and each user attribute are searched.
A process of creating information related to an advertisement corresponding to the user information in association with the TV program of the selected channel, and a process of transmitting information related to the advertisement to the home server through the information network, to a computer An information management server program characterized by being executed.