JP2002335517A - Marketing support system - Google Patents

Abstract

(57) [Summary] (Modified) [Problem] A broadcaster and a viewer can obtain a desired program accurately and efficiently by passing an agent between the broadcaster and the viewer. Effectively obtains information on viewer attributes. SOLUTION: The marketing support system 100 includes:
A system for collecting information of a viewer by performing a detailed search for program information and purchasing the program to be viewed, and a viewer-side system 101 on the side of viewing the program (for example, a general household); This viewer system 101
And an agent system 301 connected via an appropriate communication network 201, and a broadcaster system 401 for providing programs to viewers. The agent system 301 includes an identity authentication / program purchase confirmation system 302, a data processing system 303, a storage device 304 including various databases, and a program transmission system 30.
6 and an interface 305.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a marketing support system, and more particularly to a marketing support system for providing effective and efficient marketing information for allowing a viewer to purchase a program. And a marketing support system for providing the program to viewers using the same.

[0002]

2. Description of the Related Art In recent years, digitalization of various broadcasts has been rapidly progressing. With the digitization of broadcasting, for example, the number of television channels in ordinary households is expected to increase to several hundred channels. With the increase in the number of channels, it is important in the broadcasting business to sufficiently consider what programs should be provided to viewers. A viewer's satisfaction with a specific broadcasting company that performs this broadcasting business is measured by an indirect numerical value called an audience rating in a conventional television broadcast.

FIG. 12 is a schematic diagram showing a conventional television broadcasting system. In the television broadcasting system, for example, a broadcaster 400, a medium 600 for providing program information between the broadcaster 400 and the viewer 100, a viewer 10
0, rating rating 500 is involved. Here, medium 6
00 is, for example, newspaper 601, TV program magazine 6
02 and the electronic program guide 603 are assumed. Viewer 100
Will refer to these media 600 and
Video distribution from 0 is received. At this time, the broadcaster 400
Can be estimated based on, for example, the audience rating obtained by performing an audience measurement 500 by an external research company or the like, for example, to what degree the viewer actually views the distributed broadcast program. .

[0004]

However, the audience rating is information as a numerical value of program viewing, and is measured for randomly extracted ordinary households. For this reason, viewer attributes (e.g.,
It is assumed that it is difficult to obtain information about personal information such as gender and personal preference) from the audience rating. Further, the medium 600 is information provided to an unspecified majority, and it cannot be said that the medium 600 corresponds to the individual viewer's request.

As described above, in the conventional television broadcasting,
Since the medium 600 is limited and is intended for an unspecified majority, it may be assumed that the broadcaster 400 does not provide program information to viewers in response to individual requests. Also, even with the audience rating 500 provided by an external research company or the like, it has been difficult to acquire information that reflects personal attributes (mainly preferences). For this reason, the broadcaster 400 determines a broadcast program with reference to generalized information obtained from indirect data called audience rating, and provides this broadcast program to viewers. However, as described above, it is assumed that the provision of information according to individual viewers is limited and inadequate with the audience rating alone. Also, the broadcaster needs to acquire the viewer's preference, for example, in order to provide a program that meets the viewer's request.

[0006] In particular, with the start of BS digital broadcasting and terrestrial digital broadcasting, it is expected that the number of channels provided by each broadcasting company will increase, and the broadcast programs will also diversify. For this reason, at the time of selecting a broadcaster (for example, a channel) or purchasing a program, the viewer selects a channel or a program that each individual wants to view from a variety of channels and broadcast programs. .

[0007] In the conventional television broadcasting, the broadcaster has a passive attitude of having the customer select a program from the limited programs because the number of channels and the contents of the programs are limited. For this reason, it is assumed that current broadcasting companies do not have a sufficient system to allow viewers to purchase a wide variety of programs. Furthermore, the media for broadcasters to provide program information to viewers is, for example, indirect media such as television magazines, and a system for directly providing program information to viewers has been fully constructed. It is assumed that it has not been done.

[0008] In view of the above, the present invention allows a broadcaster and a viewer to obtain a desired program accurately and efficiently between the broadcaster and the viewer, and the broadcaster relates to the attributes of the viewer. It is an object of the present invention to provide a marketing support system for effectively acquiring information (marketing information), purchasing a program “actively”, and supporting “efficient” marketing.

[0009]

According to a first aspect of the present invention, there is provided a broadcaster system for providing various broadcast programs to viewers, and a viewer for purchasing and viewing the broadcast programs. Side system, and is disposed between the broadcast side system and the viewer side system, transmits a desired broadcast program retrieved from a viewer to the viewer side system, and relates to a viewer who has requested the broadcast program. An agent-side system for transmitting viewer information to the broadcast-side system, the agent-side system comprising: a program information file storing program information including program contents related to a program; A customer attribute file storing search conditions used for searching for program information, information of a viewer who purchased the program, and a program name purchased by the viewer. A customer order file, a processing information file storing processing information processed based on the customer attribute file and the customer order file, a program confirmation information provided from the broadcaster system, A program confirmation information file storing information classified according to the purchased program tendency of the viewer, and a processing unit that reads, writes, or creates each of the files, wherein the processing unit includes the viewer-side system. Receiving the program search condition transmitted from the program information file, searches the program information file for program contents based on the program search condition, transmits the program content to the viewer-side system, and stores the program search condition in the customer attribute file. Receiving the viewer identifier for purchasing the program transmitted from the viewer side system, confirming the identity of the viewer, and deciding to purchase the program. Check the door,
The viewer identifier and the name of the program to be purchased are stored in the customer order file, and the program search condition, which is the viewer information,
The viewer identifier and the name of the program to be purchased are processed or statistically processed into a format in which no individual can be identified to protect the privacy of the viewer, or into a format of marketing information for the broadcaster system, The processed information is stored in the processed information file and the program information file, and receives the program confirmation information transmitted from the broadcaster system according to the marketing information, and the program confirmation information includes Marketing support for storing the program confirmation information and information classified according to the purchased program tendency for each viewer in the program confirmation information file, and transmitting the classified information to the viewer side system. Provide system.

According to a second solution of the present invention, a broadcaster-side system for providing various broadcast programs to viewers, a viewer-side system for purchasing and viewing the broadcast programs, A broadcast program retrieved from a viewer and transmitted to the viewer system, and viewer information about a viewer who has requested the broadcast program is transmitted to the broadcast system. A marketing support system comprising: an agent-side system for transmitting to a side-side system, the agent-side system comprising: a program information file storing program information including program contents related to the program; and information acquired from behavior analysis of a viewer. Attribute information storing processing information, and processing information storing viewer information including viewer tendencies processed based on the customer attribute file File, a customer program preference information file that stores preference program information according to the viewer tendency, and a processing unit that reads, writes, or creates each of the files. Receiving the transmitted program search condition, searching the program information file for program contents based on the program search condition, transmitting the program content to the viewer-side system, and storing the program search condition in the customer attribute file. And, transmitted from the viewer system, determine the non-purchase of the program, and receive a viewer identifier for requesting desired program information,
The viewer identifier is stored in the customer attribute file, and the program search condition and the viewer identifier, which are the viewer information stored in the customer attribute file, are protected for each viewer identifier. In order not to be able to identify an individual, or to process or statistical processing to the format of marketing information for the broadcaster system, the processed information, the processed information file and the program information file Storing and receiving preference program information transmitted from the broadcaster system according to the marketing information, and classifying the preference program information according to the viewer tendency into the customer program preference information; A marketing support system is provided which stores the classified information in a file and transmits the classified information to the viewer-side system.

According to a third solution of the present invention, a broadcaster-side system for providing various broadcast programs to viewers, a viewer-side system for purchasing and viewing the broadcast programs, A broadcast program retrieved from a viewer and transmitted to the viewer system, and comment information about the viewer who has requested the broadcast program is transmitted to the broadcast side. A marketing support system comprising: an agent-side system that transmits to the system; wherein the agent-side system stores a community file storing comment information including a viewer identifier relating to a program by a viewer; Read a processing information file that stores processing information obtained by processing comment information, and read each of the files. And a processing unit for writing or creating, the processing unit receiving a viewer identifier for participating in a community transmitted from the viewer-side system, and registering the viewer identifier in the community file. Then, the comment information corresponding to the viewer identifier is stored in the community file, and the comment information corresponding to the viewer identifier stored in the community file is stored for each viewer identifier. A form in which an individual cannot be identified for protection, or
A marketing support system that processes or statistically processes the broadcaster system into marketing information format, stores the processed information in the processing information file, and transmits the processed information to the broadcaster system. I will provide a.

One of the features of the present invention is, for example,
Including a viewer system, an agent system, and a broadcaster system, the agent system includes:
In response to a program search request from the viewer system, program information is read from the program information database, the program information is transmitted to the viewer system, and purchase of a program related to the program information by the viewer system is performed. A marketing support system for supporting, wherein the agent-side system sells a program requested to be purchased to the viewer-side system, or attribute data of a user who purchases the program in the viewer-side system. To collect individual viewer information.

As another feature of the present invention, for example, the agent-side system processes or filters the acquired individual viewer information, thereby obtaining information as a group classified by the viewer attribute or statistical information. data,
Alternatively, it is converted into a form having anonymity.

As another feature of the present invention, for example, the agent-side system receives the first program information classified by the viewer's program purchase history information and usage attribute transmitted from the broadcaster-side system. Then, the first program information is converted into second program information corresponding to an individual viewer, and the second program information is transmitted to an individual viewer system.

As another feature of the present invention, for example, the agent-side system uses a viewer attribute identifier including any or a plurality of pieces of information on the viewer's gender, age, viewing time zone, and viewing program field. It is provided with a classified processing information database.

As another feature of the present invention, for example, the agent-side system extracts information on a program which is statistically frequently accessed in response to a program search request from the viewer-side system. The search information is rearranged on the search screen so that the user can access the information to be searched earlier.

As another feature of the present invention, for example, when the agent-side system sells a program to the viewer-side system, the agent unit sets the selling unit to monthly, weekly, day, hour, individual program unit, and program unit. And any one or more of

As another feature of the present invention, for example, the agent-side system transmits the individual viewer information to the program information database. As another feature of the present invention, for example, the agent-side system exchanges information about a program with the viewer-side system, and processes or filters the exchanged information to obtain a viewer attribute. The information is converted into information, statistical data, or anonymous form as a group classified by.

Another feature of the present invention is that, for example, the agent system generates information by exchanging information collected with the viewer system,
The generated information is transmitted to the program information database.

Another feature of the present invention is that, for example, in a cable television or broadcast system, an agent system for mediating between a broadcaster and a group of viewers is included.
The agent system includes means for accessing program information such as program purchase or search, means for collecting viewer attribute data based on the program information access means, and converting the viewer attribute data into a group classified by viewer attributes. A means for processing information or statistical data, a means for obtaining program information corresponding to an individual viewer based on a database classified by an attribute identifier of a viewer generated by the processing means, or Provide multiple.

As another feature of the present invention, for example, the agent system converts individual viewer information into information as a group classified according to viewer attributes, and further obtains information obtained from the broadcaster. The first program information classified by the viewer's program purchase history information and the user attribute is converted into the second program information corresponding to each individual viewer.

As another feature of the present invention, for example, the agent system includes a program information access unit for program purchase or search, a viewer attribute data collection unit based on the program information access unit, and a viewer attribute identifier. Any or a plurality of means for acquiring program information corresponding to individual viewers based on the classified database is provided.

As another feature of the present invention, for example, the agent-side system sells a program to the viewer-side system or collects attribute data of a user of the viewer-side system, so that the Collect audience information for
By exchanging information about programs between the viewer-side systems, the exchanged information is collected, and
The collected individual viewer information and the exchanged information are processed or filtered and converted into a group information, statistical data, and anonymous format classified by the viewer attribute. The converted information is transmitted to the broadcaster's system, and the first program information classified by the viewer's program purchase history information and user attributes transmitted from the broadcaster's system is received. And the received first
The program information is converted into second program information corresponding to an individual viewer, and the second program information is transmitted to an individual viewer system.

As another feature of the present invention, the agent side system is detailed and individualized from the broadcaster to the viewer, for example, by searching for program information using an appropriate communication network. Transmitted program information, and further processed the search results of the viewer's program information,
By reflecting the program information in the program information database, the viewer can perform a highly accurate program search, and can easily reach (access) desired program information.

As another feature of the present invention, the agent-side system processes the data collected by a questionnaire or the like so that the attributes of the user (for example, age,
Information on groups classified by gender) (mass information)
Can be collected.

As another feature of the present invention, the agent-side system performs filtering or the like in order to protect personal privacy from the collected personal information.
By giving anonymity or converting individual opinions into information as a group, the collected individual information can be used in a format that cannot be identified by each individual, or broadcasters can effectively use it as marketing information The data is processed into a format that can be performed (for example, classified by an appropriate attribute).

Another feature of the present invention is that an agent system is arranged between a broadcaster system and a viewer system, and a predetermined communication between the broadcaster and the viewer is provided in the agent system. By executing the above processing, it is possible to construct a system for prompting the viewer to purchase a wide variety of programs or a system for providing an accurate program according to the tastes of the viewer. it can.

[0028]

Embodiments of the present invention will be described below in detail with reference to the drawings. (Embodiment 1) A. Configuration FIG. 1 is a marketing support system 1 according to the present invention.
FIG. 1 is a schematic configuration diagram of the first embodiment of FIG.

The marketing support system 100 is, for example, a system for collecting viewer information by performing a detailed search for program information and a bargain purchase of a program to be viewed. The marketing support system 100
For example, a viewer system 101 on the side of watching a program (for example, a general household), an agent system 301 connected to the viewer system 101 via an appropriate communication network 201, and a program for the viewer. And a broadcaster-side system 401 to provide. As the communication network 201, for example, various networks such as an Internet network, a mobile communication network, a satellite communication network, and a dedicated line network can be applied. In addition, each system controls the whole,
A CPU (processing unit) that performs appropriate processing is provided.

The viewer system 101 includes, for example, an input device terminal (for example, an Internet connection terminal such as a personal computer or a mobile phone) 1011 for searching for program information, and a video receiving terminal (for example, a television).
1012. The input device terminal 1011 is connected to the communication network 201. The agent-side system 301 includes, for example, a personal authentication / program purchase confirmation system 302, a data processing system 303, a storage device 304 including various databases, a program transmission system 306, and an interface 305. The personal authentication / program purchase confirmation system 302 is, for example, for confirming the identity of the viewer and confirming the purchase of the program, which are required when purchasing the program. The data processing system 303 processes viewer information (eg, viewer attributes (name, gender, age, etc.), purchased programs, and program search conditions) acquired through viewer search and program purchase. And process this viewer information into a format that cannot identify an individual to protect the privacy of the viewer, or a format that becomes effective marketing information for broadcasters. . The program transmission system 306
For example, it is for transmitting information (for example, a broadcast program name, a broadcast date and time, a cast name, a program content, and the like) of a program determined to be broadcast on a Web homepage or the like according to each viewer.

The storage device 304 includes, for example, a program information database 3041, a customer attribute database 3042, a customer order database 3043, and a processing information database 3
044 and a program confirmation information database 3045. The program information database 3041 stores not only universal program information such as, for example, the names of the performers of the program and the general purpose of the program, but also more detailed program information (for example, when the performer Information such as the manufacturer and price of the bag being carried). The customer attribute database 3042 stores, for example, search conditions (for example, categories such as program names, sports, and dramas) used when a viewer searches for program information. The customer order database 3043 stores, for example, information (for example, name, age, gender, address, telephone number, occupation, etc.) of each customer who purchased the program and the name of the program purchased by each customer. The processing information database 3044 includes, for example, a customer attribute database 3042 and a customer order database 30
An analysis result obtained by processing the data 43 by the data processing system 303 (for example, program purchase tendency by age, etc.) is stored.
The program confirmation information database 3045 stores, for example, broadcast program information provided by a broadcaster, and stores a program name, a broadcast date and time, a cast name, and a summary of program contents of a program purchased by a viewer for each viewer. The information to be transmitted according to the user's preference is stored.

Here, various databases 3041 to 30
An example of a connection relationship between the system 45 and the various systems 302, 303, and 306 will be briefly described. These databases and the system are connected by an appropriate bus.
The personal authentication / program purchase confirmation system 302 is connected to a customer order database 3043. The data processing system 303 includes a program information database 3041, a customer attribute database 3042, and a customer order database 304.
3 and the processing information database 3044. The program transmission system 306 is connected to the program confirmation information database 3045. The program information database 3041 is connected to the customer attribute database 3042, the customer attribute database 3042 is connected to the customer order database 3043, and the processing information database 3044 is connected to the program information database 3041.

The broadcaster-side system 401 includes, for example,
The storage device 402 is provided. The storage device 402 includes, for example,
It includes a processed customer order database 4021, a program determination system 403, and a broadcast program information database 4022. The processed customer order database 4021 includes, for example,
The processing information database 3044 in the storage device 304 of the agent system 301 is connected to the processing information database 3044 so as to be periodically synchronized with the processing information database 3044. The analysis result of the program is stored.
The program determination system 403 is for determining a new program plan or a rebroadcast program, for example, based on the processed customer order database 4021. The broadcast program information database 4022 is connected to, for example, a program confirmation information database 3045 in the agent-side system 301, and stores program information (for example, a program name) determined to be broadcast. The processed customer order database 4021 is connected to the broadcast program information database 4022 via the program determination system 403 by an appropriate bus.

B. Processing Operation FIG. 2 shows a marketing support system 1 according to the present invention.
It is operation | movement explanatory drawing of 00. The viewer system 10
1 and the agent-side system 301 are connected via a communication network 201 although not shown in the figure. Each processing operation is performed via an interface 305, and the interface 305 switches a database and a function to be accessed according to each phase. Further, for convenience of explanation, the viewer system 10
1. Each processing operation of the agent system 301 and the broadcaster system 401 will be described separately.

B-1. First, in the viewer system 101, the input device terminal 10
Search conditions for program search are input from 11 (step S1101). The viewer-side system 101 transmits the input search condition to the agent-side system 301 (step S1102). The viewer system 101
Since the program information matching the program search condition is sent from the agent system 301, it is received (step S).
1103). The program information sent from the agent-side system 301 is not limited to the acquisition of the user's program contents, but can be implemented in various media so that sufficient information leading to the program purchase decision and the leading actor information can be introduced in an easy-to-understand manner. (Moving images, still images, characters) may be used.

Next, the viewer system 101 determines whether or not the user has determined whether or not the user has purchased a program (viewed a program) with reference to the program information sent from the agent system 301 in step S1103. (Step S1104). Here, the viewer system 1
In 01, the user does not necessarily need to purchase a program, and may end the program search (step S1).
1041). On the other hand, if you decide to buy a program,
The viewer-side system 101 transmits a program purchase request to the agent-side system 301 (step S110).
5). A request for reconfirmation of program purchase and a request for input of a user identifier are sent from the agent side system 301 by presenting the price of the program to be purchased, and are received (step S1106). Note that the user identifier includes a name, age, gender, address, telephone number, occupation, and the like for identifying the user.

Here, when the formal purchase of the program is determined (step S1107), the viewer system 101 inputs a user identifier for identifying the user (step S1107).
1108), and transmits the user identifier to the agent system 301 (step S1109). The viewer system 101 receives the program confirmation information purchased by the user from the agent system 301 (step S1110). Note that the program confirmation information is information on each of a program purchased by a viewer, a program determined to be broadcast with reference to various data of the viewer, and a program according to the viewer's preference (for example, broadcast name). , Broadcast date and time).

Next, the user views the program on the video receiving terminal 1012 (for example, a television) with reference to the program confirmation information sent from the agent side system 301 (step S1111). If the program information is received (step S1103) but the purchase is not completed (step S11041), or if the user decides to purchase the program once but decides to purchase the program, various conditions such as the price of the presented program to be purchased are considered. In the event that the purchase is not completed after all (step S11071), the program search is executed again,
Alternatively, it is possible to examine purchase of another program by executing a search.

B-2. Processing Operation of Agent-Side System 301 First, the agent-side system 301 receives the program search condition transmitted from the viewer-side system 101 (step S3101: corresponds to step S1102 of the viewer-side system 101). Agent side system 301
Retrieves the program search condition received in step S3101 from the program information database 3041 in the storage device 304 (step S3102). Next, the agent system 301 transmits the program contents searched in step S3102 to the viewer system 101 (step S3103: step S11 of the viewer system 101).
03) and the program search conditions are stored in the customer attribute database 3042 (step S3103).
1).

The agent system 301 receives the program purchase request sent from the viewer system 101 when the viewer system 101 decides to purchase a program (step S3104: corresponding to step S1105 of the viewer system 101). Agent side system 301
Is a user identifier for re-confirming the intention to purchase a program while presenting various conditions (for example, the price of the purchased program) at the time of program purchase when the viewer-side system 101 purchases a program. An input request is transmitted to the viewer system 101 (step S3105).

Next, the agent side system 301
Receives the user identifier transmitted when the viewer side system 101 purchases a program (step S3106: corresponds to step S1109 of the viewer side system 101), and the user authentication and program purchase confirmation system 302 The purchase decision is confirmed (step S31061). The agent-side system 301 stores the user identifier of the program purchaser received in step S3106 in the customer order database 3043 in the storage device 304 together with the purchased program data, and further acquires the program information search as shown in step S31031. Is stored in the customer attribute database 3042 (step S310)
7).

The information (here, user identifier, viewer order program, viewer search data) stored in the customer attribute database 3042 and customer order database 3043 in the storage device 304 is stored in the data processing system 30.
According to 3, the data is processed into a format in which no individual can be specified to protect the privacy of the individual, or a format in which a plurality of data can be collectively used effectively by a broadcaster (step S3108).

FIG. 3 is an explanatory diagram showing the data processing process in step S3108 in the data processing system 303. Here, the customer attribute database 3042 stores viewer program search result data (viewer search data), for example, access date and time, access category,
Including category search, including search terms. Here, the customer order database 3043 stores a viewer order program purchased by the customer and a user identifier for identifying the customer. For example, the former includes a purchased program name, a program code, The purchase date and the latter include customer name, gender, age, address, area code, and occupation.

Here, the data processing system 303 is controlled by, for example, an instruction from the agent system 301 or the broadcaster system 401 or a condition set in advance.
When acquiring the program viewing tendency by generation, referring to the customer attribute database 3042 and the customer order database 3043 and the like, the program category based on the customer name and gender corresponding to a certain generation and the program name purchased by each customer. Are extracted and counted (here, it is understood that men in their 50s have a strong tendency to watch baseball broadcasts). In addition, according to the data processing system 303, the drama performer's popularity tendency or other various statistics may be acquired in substantially the same manner as the statistical processing of acquiring the generational program viewing tendency with reference to various databases. Good.

Returning to FIG. 2, the agent-side system 301 stores the data processed in step S3108 in the processing information database 3044 in the storage device 304, and stores the processed data (broadcasting company). Is important marketing information for the viewer and information reflecting his / her preference for the viewer) is also transmitted to the program information database 3041 (step S31081). As a result, the agent-side system 301 provides a more accurate program search function,
Can be provided to viewers. Here, the program search function with higher accuracy means that, for example, a field of a program (for example, drama or sports) which is statistically accessed more frequently is extracted so that the viewer can reach the information to be searched more quickly. It is to rearrange search information.

The agent-side system 301 transmits the processed data processed into a specific form (statistical data and the like) including the program information of the viewer to the broadcaster-side system 401 (step S3109). The agent-side system 301 receives program confirmation information from the broadcaster-side system 401, that is, information on a program purchased by each viewer (for example, a program name and a broadcast time), a newly broadcasted program, and a rebroadcast program. (For example, the name of a rebroadcast program or the name of a program newly broadcasted) is received (step S3110), and the program confirmation information is stored in the program confirmation information database 3045 (step S3110).
3111). The agent system 301 classifies the program confirmation information sent from the broadcaster system 401 by the program transmission system 306 according to each purchased program of each viewer or according to each viewer's program preference. Side system 1
01 (step S3112).

FIG. 4 is an example of an explanatory diagram showing the process of step S3112 in the program transmission system 306. The program confirmation information database 3045 includes the step S311
0 including the information received from the broadcaster system 401 and stored in step S3111, for example, information such as the broadcast date and time of the program purchased by the customer, and the broadcast date and time and contents of the program newly planned and determined to be broadcast. Also, information such as the broadcast date and time of the program to be rebroadcast is stored (here, the program category, program name, broadcast date and time, channel, and content).
For example, based on the program confirmation information database 3045, the program transmission system 306 receives an instruction from the agent system 3011 or the broadcaster 4011 and, if a keyword such as a human drama is input in the category of the program, as a result, The name of the customer who purchased the human drama program, information on names interested in the human drama, and the like are listed up (customer names, customer addresses, telephone numbers, program categories as classification results here).

B-3. Processing Operation of Broadcaster-Side System 101 The broadcaster-side system 401 is processed from the agent-side system 301 in a specific format that may be useful to the broadcaster, including viewer-purchased program information (see FIG. 3). Is received and received (step S41).
01: Step S31 of the agent system 301
09). The broadcaster system 401 stores the processed data received in step S4101 in the storage device 402.
It is stored in the processed customer order database 4021 (step S4102).

Here, the broadcaster system 401
For example, up to step S4102 is a basic service flow, and further, the processed customer order database 4
The program to be broadcasted (for example, planning of a rebroadcast program or a new program) is determined by the program determination system 403 with reference to the information stored in the program information 211, and the program information (for example, the rebroadcast program name and broadcast (Date and time, channel, etc.) may be stored in the broadcast program information database 4022. As a result, the broadcaster-side system 401 provides, as an additional service to the viewer-side system 101, program confirmation information stored in the broadcast program information database 4022 in order to provide program confirmation information to viewers who have purchased the program. The information (for example, the broadcast date and time of the purchased program) and the program information whose broadcasting is newly decided are transmitted to the agent system 301 (step S4104). The broadcast program information database 4022 includes not only the information of the broadcast program whose purchase has been determined, but also the program information whose broadcast has been determined with reference to the processed data.

As described above, according to the marketing support system 100 of the present embodiment, a viewer is given an opportunity to search for a program, and information obtained from the program search data is processed and then reflected in the program information database 3041 again. By doing so, a more accurate program information search can be provided to the viewer, and the viewer can more easily reach the requested program information.

The marketing support system 100
According to, the behavioral analysis of viewers' program purchases can be used to collect useful data that has been difficult until now (for example, gender and age-based viewing program trends)
Further, by providing the viewer with the confirmation information of the purchased program and the program information according to the preference of the viewer, the demand for the viewer to purchase the program can be promoted.

(Embodiment 2) A. Configuration FIG. 5 is a marketing support system 2 according to the present invention.
FIG. 12 is a schematic configuration diagram of a second embodiment of the present invention. Members and functional blocks that are the same as those in the above-described marketing support system 100 are denoted by the same reference numerals, and have the same functions and configurations. Each system includes a CPU (processing unit) that controls the entire system and performs appropriate processing.

The marketing support system 200 is a system for collecting viewer attribute data (mainly reflecting the viewer's program preference) by analyzing the behavior of the viewer (for example, non-purchase of a program). , A viewer system 101, an agent system 3011 connected to the viewer system 101 via an appropriate communication network 201, and a broadcaster system 4011 for providing programs to viewers.

The agent side system 3011 includes, for example, a data processing system 3031 and a storage device 3041
0, the program transmission system 3061, and the interface 3
05. The data processing system 3031 may include, for example, viewer attributes (for example,
This is for processing program preference information such as name, age, occupation, etc.) and favorite program categories.

The storage device 30410 includes, for example, a program information database 3041 and a customer attribute database 3042.
1, a processing information database 30441 and a customer program preference information database 30451 are provided. The program information database 3041 stores the marketing support system 100
It is the same as that shown by. Customer attribute database 30
Reference numeral 421 stores information acquired from the behavior analysis of the user (for example, a questionnaire including entry of viewer attributes and program preferences when a program is not purchased), which is different from the customer attribute database 3042 of the marketing support system 100. . The processing information database 30441 stores customer program preferences processed by the data processing system 3031. Customer program preference information database 3045
Reference numeral 1 stores information on a broadcast program that matches the viewer's program preference (for example, a broadcast program name and a broadcast date and time). The data processing system 3031 includes, for example, a program information database 3041, a customer attribute database 3042
1 and the processing information database 30441.

The broadcaster system 4011 includes, for example, a storage device 4021. The storage device 40210 is
It includes a customer behavior database 4023 and a broadcast program information database 40221. Customer behavior database 40
Reference numeral 23 denotes a processing information database 30441 in the storage device 30410 of the agent-side system 3011, for example.
And the processing information database 3044
1 is periodically synchronized, and stores a customer program preference tendency obtained from a customer behavior analysis (for example, filling out a questionnaire).

The broadcast program information database 40221 includes:
For example, the storage device 3 of the agent side system 3011
04510 Customer program preference information database 30451
And stores program information (for example, program name and broadcast time) that matches the customer's program preference. The customer behavior database 4023 and the broadcast program information database 40221 are connected by an appropriate bus.

B. Processing Operation FIG. 6 shows a marketing support system 2 according to the present invention.
It is operation | movement explanatory drawing of 00. For convenience of explanation, each processing operation of the viewer system 101, the agent system 3011 and the broadcaster system 4011 will be described separately.

B-1. Processing Operation of Viewer System 101 First, in the viewer system 101, step S110
Processing operations from 1 to S1106 are substantially the same as those of the marketing support system 100. If the viewer-side system 101 determines the formal purchase of the program (S1107), steps S1108 to S1111 are executed similarly to the first embodiment, and similarly, the agent-side system 3011 executes step S3106. ~
In step S3112, the broadcaster system 4011 executes steps S4101 to S4104.

Here, the marketing support system 10
0 will be briefly described. A program search or program purchase by a program search is performed by the marketing support system 1.
00 is possible, but marketing support system 2
According to No. 00, even if the viewer does not purchase a program, by inputting information for specifying the user or information on the preference of the program, the viewer-side system 101 can obtain the program information according to the preference of the viewer. Is received from the agent side system 3011, and the viewer can view the program with reference to the various program information.

Hereinafter, the processing operation after step S1107 will be specifically described. Viewer system 101
For example, even if it is determined that the program is not purchased (step S11071), the agent-side system 3
If the user desires to receive program information according to his / her preference from S011 (S11071), the user inputs information (for example, name, address, e-mail address, etc.) identifying the user (step S11081), and It transmits to the system 3011 (step S11091). The viewer-side system 101 receives, for example, program information (for example, a broadcast program name, a broadcast date and time, etc.) from the agent-side system 3011 according to each individual's program preference (step S11101). The user identifier has a format (for example, a questionnaire format) for inputting not only information for user identification but also user preference information of a program.

B-2. Agent side system 3011
First, in the agent-side system 3011, the processing operations from step S3101 (including step S31031) to step S3105 are almost the same as those of the marketing support system 100. Next, the agent-side system 3011 receives the user identifier transmitted from the viewer-side system 101 based on the desire to receive program information according to the viewer's preference (step S31062: step S11091 of the viewer-side system 101). Corresponding to). At this time, the agent side system 3011
Based on the user identifier or another identifier, it can be determined whether to return the program confirmation information or the preference program information. The agent side system 3011 stores the user identifier received in step S31062 in the customer attribute database 30421 (step S31071).

The user identifier information stored in the customer attribute database 30421 and the program search data of the viewer obtained by the program information search are combined with the data processing system 303.
For example, each time a user identifier is received from a viewer, a format in which an individual cannot be identified in order to comply with the privacy of an individual, or a format in which a plurality of data can be collectively used by a broadcaster can be used. The data is processed (step S31081).

FIG. 7 is an explanatory diagram showing the data processing process in step S31081 in the data processing system 3031. Here, the customer attribute database 30421 includes, in order to provide program information to viewers according to their preferences,
Identifiers (for example, names, ages, etc.) identifying viewers and results of having viewers fill out a questionnaire listing program preferences of each viewer are stored. For example, customer names, contact addresses, addresses , Favorite program categories, favorite actors. Here, for example, when acquiring the program preference tendency for each generation, the data processing system 3031 extracts and matches a certain generation with a favorite program category with reference to the customer attribute database 30421 (here, the 20s are youth). It turns out that there is a strong tendency to prefer dramas and documentaries in their 60s.)

Returning to FIG. 6, the agent side system 3011 stores the data processed in step S31081 in the processing information database 30441 in the storage device 30410. Here, the format of the processing data in step S31081 is, for example,
The format takes into account the following three points. First, in order to protect privacy, processing into a specific format that cannot identify an individual, processing into a specific format that the broadcaster system 4011 can effectively use as marketing data, and broadcasting to the viewer system 101 This is processing into a specific format in consideration of provision of program information (step S31121: described later). Further, the agent side system 3011 also transmits the processed data to the program information database 3041 in order to provide the viewer with a more accurate program search function (step S31082).
Note that a more accurate program search function is provided by the agent-side system 3 of the marketing support system 100 described above.
01 is the same as that described in the processing operation of FIG.

Next, the agent side system 3011
Transmits the data processed into a specific form to the broadcaster system 4011 (step S31091).
The agent-side system 3011 receives the program information corresponding to each customer's preference transmitted from the broadcaster-side system 4011 (step S31101), and stores it in the customer program preference database 30451 (step S311).
11). The agent-side system 3011 transmits the favorite program information transmitted from the broadcaster-side system 4011 in step S31101 to the viewer-side system 101 according to the program preference of each viewer (step S3112).
1).

FIG. 8 is an explanatory diagram of step S31111 in the program transmission system 3061. Step S3110 is included in the customer program preference database 30451.
1 includes the information received from the broadcaster system 401 and stored in step S31111, and includes, for example, the broadcast date and time and contents of a newly planned and determined program, and the broadcast date and time of a rebroadcast program. Information is stored (here, program category, program name, broadcast date and time, channel, content). The program transmission system 3061, for example, when the keyword of education is input to the category of the program based on the customer preference program information database 30451, the names and contacts of customers who prefer the education program are listed, and each customer The program information can be classified according to the user's preference (as a result of the classification, a customer name, a customer address, a telephone number, and a program category).

B-3. Processing Operation of Broadcaster-Side System 4011 The broadcaster-side system 4011 is transmitted from the agent-side system 3011 as viewer information obtained from the user identifier as data processed into a specific form (see FIG. 7). Therefore, the processing data is received (step S41011: corresponding to step S31091 of the agent-side system 3011). Broadcaster system 40
11 stores the processed data received in step S31091 in the customer behavior accumulation database 4 in the storage device 4021.
023 (step S41021). The broadcaster-side system 4011 determines a broadcast program with reference to, for example, the processed data (step S41031), and furthermore, stores broadcast program information stored in the broadcast program information database 40221 according to each viewer's preference. Is transmitted to the agent-side system 3011 (step S4104).
1: Step S31 of the agent side system 3011
101). Note that the broadcast program information refers to various program information (for example, broadcast name, broadcast date and time, etc.) determined to be broadcast, and program information according to the viewer's preference.

As described above, according to the marketing support system 200 of the present embodiment, it is possible to analyze the behavior of the viewer and to collect the viewer information including the non-program purchasers. In addition, according to the marketing support system 200, a program non-purchaser does not obtain actual data by purchasing a program, but conducts a questionnaire to make the program non-purchaser a favorite of the viewer. Can be a valuable target for investigating gender.

(Embodiment 3) A. Configuration FIG. 9 shows a marketing support system 3 according to the present invention.
It is a schematic block diagram of 00 3rd Embodiment. Members and functional blocks that are the same as those in the above-described marketing support systems 100 and 200 are denoted by the same reference numerals, and have the same functions and configurations. Each system includes a CPU (processing unit) that controls the entire system and performs appropriate processing.

The marketing support system 300 provides a community place (for example, program evaluation, chat about a program, a bulletin board, a mailing list, etc.) in the agent-side system 3012 to provide an unspecified number of preferences and programs. Is a model that can collect opinions, evaluations, social movements, and various information derived from programs (for example, the maker and price of bags owned by program performers). ,
An agent-side system 30 connected to the viewer-side system 101 via an appropriate communication network 201
12 and a broadcaster system 4012 for providing a program to a viewer.

The agent side system 3012 includes, for example, a data processing system 3032 and a storage device 3042
And an interface 305. The data processing system 3032 processes information acquired by the community. The storage device 3042 stores, for example, the community database 3046 and the processing information database 3
0422. Community database 3046
Is a place where the viewer can freely comment on the evaluation of the program and the like. The processing information database 30422 processes and stores the data acquired by the community database 3046. The data processing system 303
Reference numeral 2 is based on the one shown in the marketing support system 100, and further includes an information arrangement function for processing information by various expressions.

The broadcaster system 4012 includes, for example, a storage device 40211. Storage device 40211
Includes a mass information database 4024. The mass information database 4024 stores, for example, data processed by the data processing system 3032 in the agent system 3012, and is connected to the processing information database 30442 of the storage device 3042 of the agent system 3012. Here, the output of the processing information database 30442 may be input to the program information database 3041 in the marketing support systems 100 and 200 (not shown).

B. Processing Operation FIG. 10 is an explanatory diagram of the operation of the marketing support system 300 according to the present invention. For convenience of explanation, the viewer system 101 and the agent system 3012
Each processing operation of the broadcaster system 4012 will be described separately.

B-1. First, in the viewer system 101, the input device terminal 10
A viewer name required for community participation is input from 11 (step S1112). Where the viewer name is
Since it is for specifying a viewer when making a comment in the community, it is not always necessary to use a name, and anonymity may be provided so that an individual cannot be specified. The viewer system 101 transmits the viewer name input in step S1112 to the agent system 3012 (step S1113).

When the registration of the viewer name is completed in the agent side system 3012, the viewer side system 101 can participate in the community (step S1114), and inputs a comment (step S1115). It is transmitted to the local system 3012 (step S1116). The format of comment input is not particularly limited as long as the viewer can freely express his / her opinion. Also, here, the comment process (transmitting the comment of the viewer to the agent side system 3012) in the viewer's community is shown.
The viewer may perform only information browsing in the community without making a particular comment.

B-2. Agent side system 3012
The agent-side system 3012 receives the viewer name sent from the viewer (step S3113: corresponds to step S1113 of the viewer-side system 101), and registers this viewer name (step S3114). The agent-side system 3012 receives the comment from the viewer-side system 101 (step S31).
15: corresponds to step S1116 of the viewer system 101). Next, the agent side system 3012
The data obtained within the community is processed using the data processing system 3032, and the processed data is stored in the processing information database 30442 (step S3116). In this case, in order to comply with the privacy of the viewer,
It is necessary to process the data into a format that can be used effectively by broadcasters.

FIG. 11 is an explanatory diagram showing the data processing process in step S3116 in the data processing system 3032. Here, the community database 3046 stores data obtained in a community in which a viewer can participate by inputting an identifier for identifying an individual. The community database 3046 stores, for example, performer names,
A program name, a program category, and the like can be set in advance, and a customer ID who has participated in the community is set. Here, the community database 3046 is
For example, it includes the names of programs and program performers who appeared in the community, and frequently appeared keywords (here, customer IDs, performers, program names, program categories, keywords).

Here, the data processing system 3032
For example, when acquiring a popular program by program category, performers, popular program names, and the data amount related to the program category can be totaled, and a performer or a program category with a large totaling result can be obtained as a popular program. (Here, drama, sports, and quiz are shown as program categories).

Returning to FIG. 10, the agent-side system 3012 transmits the data processed into a specific form to the broadcaster-side system 4012 in step S3116 (step S3117).

B-3. Processing Operation of Broadcaster System 4012 The broadcaster system 4012 receives the processed data (see FIG. 11) sent from the agent system 3012 (step S4105: corresponds to step S3117 of the agent system 3012). The broadcaster system 4012 stores the processed data received in step S4105 in the mass information database 4024 in the storage device 40211 (step S4106). Next, the broadcaster system 4012 determines a broadcast program with reference to the information in the mass information database 4024 (step S4107).

As described above, according to marketing support system 300 of the present embodiment, by providing viewers with a place of communication for an unspecified number of communities, not only program information but also sociality is reflected. You can collect unspecified number of opinions.

[0083]

According to the present invention, as described above, between the broadcaster and the viewer, the viewer can obtain the desired program accurately and efficiently, and the broadcaster can obtain the desired program. Information about attributes (marketing information) can be effectively acquired, programs can be "actively" purchased, and "efficient" marketing can be supported.

Further, according to the present invention, the viewer can acquire the program information and the broadcaster acquires the viewer information data through the agent between the broadcaster and the viewer. At the same time, acquire the collected audience information data in a format that protects privacy and cannot identify individuals, or that is useful for the marketing of broadcasters (for example, viewing program trends by gender and age). can do.

[Brief description of the drawings]

FIG. 1 is a marketing support system 1 according to the present invention.
FIG. 1 is a schematic configuration diagram of the first embodiment of FIG.

FIG. 2 is a marketing support system 1 according to the present invention.
FIG.

FIG. 3 is a step S31 in the data processing system 303;
Explanatory drawing which shows the process of 08 data processing.

FIG. 4 is step S311 in the program transmission system 306.
Explanatory drawing which shows an example of the process of 2.

FIG. 5 is a marketing support system 2 according to the present invention.
00 is a schematic configuration diagram of the second embodiment of 00.

FIG. 6 is a marketing support system 2 according to the present invention.
FIG.

FIG. 7 is step S3 in the data processing system 3031;
FIG. 10 is an explanatory diagram showing a process of processing the data of 1081.

FIG. 8: Step S31 in the program transmission system 3061
FIG.

FIG. 9 is a marketing support system 3 according to the present invention.
00 is a schematic configuration diagram of the third embodiment of 00.

FIG. 10 is an explanatory diagram of the operation of the marketing support system 300 according to the present invention.

FIG. 11 shows a step S in the data processing system 3032.
Explanatory drawing which shows the process of processing of 3116 data.

FIG. 12 is a schematic diagram showing a conventional television broadcasting system.

[Explanation of symbols]

 101 Viewer side system 1011 Input terminal device 201 Communication network 301 Agent side system 302 Identity authentication / program purchase confirmation system 303 Data processing system 304 Agent side storage device 305 Interface 306 Program transmission system 3041 Program information database 3042 Customer attribute database 3043 Customer order Database 3044 Processing information database 3045 Program confirmation information database 401 Broadcaster side system 402 Broadcaster side storage device 4021 Processed customer order database 4022 Broadcast program information database 403 Program determination system

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04H 9/00 H04H 9/00 H04N 17/00 H04N 17/00 M (72) Inventor Hideyuki Akiyama Kawasaki, Kanagawa 890 Kashimada, Ichiyuki-ku F-term (reference) in Hitachi, Ltd. Social Information Systems Division 5C061 BB03 BB05 BB06 5C064 BA07 BB05 BB10 BC18 BC20 BD01 BD08

Claims (7)

[Claims] 1. A broadcaster-side system for providing various broadcast programs to viewers; a viewer-side system for purchasing and viewing the broadcast programs; and a broadcast-side system and a viewer-side system. And an agent-side system that transmits a desired broadcast program retrieved from a viewer to the viewer-side system and transmits viewer information about the viewer who has requested the broadcast program to the broadcast-side system. A marketing support system comprising: a program information file storing program information including program contents related to a program; and a customer storing search conditions used when a viewer searches for program information. An attribute file, a customer order file storing information of viewers who purchased the program and names of programs purchased by the viewer, Processing information file storing processing information processed based on the file and the customer order file, program confirmation information provided from the broadcaster side system, and the program confirmation according to the purchased program tendency of the viewer. A program confirmation information file storing the classified information, and a processing unit that reads, writes, or creates each of the files, wherein the processing unit receives a program search condition transmitted from the viewer-side system. Searching the program contents based on the program search condition from the program information file and transmitting the program content to the viewer system, storing the program search condition in the customer attribute file, and transmitting the program search condition from the viewer system. Receiving the viewer identifier for purchasing the selected program, confirming the identity of the viewer and deciding to purchase the program, and confirming the viewer identifier and the purchase. The group name is stored in the customer order file, and the program search condition, the viewer identifier, and the program name to be purchased, which are the viewer information, are in a format in which an individual cannot be specified in order to protect the privacy of the viewer. Or, processing or statistical processing in the form of marketing information for the broadcaster system, storing the processed information in the processing information file and the program information file, Receiving the program confirmation information transmitted in accordance with the marketing information, the program confirmation information and the information categorized according to the purchased program tendency for each viewer are stored in the program confirmation information file. A marketing support system for storing and transmitting the classified information to the viewer-side system. 2. The customer attribute database stores program search result data by a viewer including a program category. The customer order database stores program information purchased by the viewer and a purchased program name as a viewer identifier. And the customer name, gender, and age, and the former agent side system obtains the tendency of program viewing by generation. 2. The marketing support system according to claim 1, wherein a category of the program is extracted based on the program, and processing information in which the category of the program is counted is created. 3. The agent-side system stores the processing information in the program information file, thereby extracting program information that is statistically frequently accessed, so that the viewer can quickly access desired program information. 3. The marketing support system according to claim 1, wherein the extracted program information is transmitted to the viewing-side system. 4. The program confirmation information file stores a program category and a program name as the program confirmation information, and the agent-side system, when a desired keyword is input to the category of the program, a program for each viewer. 4. A processing information in which a name of a customer who has purchased a program corresponding to the keyword in the past is listed as a classification result together with a program category as the purchased program tendency.
Marketing support system according to any of the above. 5. A broadcaster-side system for providing various broadcast programs to viewers; a viewer-side system for purchasing and viewing the broadcast programs; and a broadcast-side system and a viewer-side system. And an agent-side system that transmits a desired broadcast program retrieved from a viewer to the viewer-side system and transmits viewer information about the viewer who has requested the broadcast program to the broadcast-side system. A marketing support system comprising: a program information file storing program information including program contents related to a program; a customer attribute file storing information acquired from behavior analysis of a viewer; A processing information file storing processing information including viewer tendencies processed based on the customer attribute file; A customer program preference information file that stores the same preference program information, and a processing unit that reads, writes, or creates each of the files. The processing unit receives a program search condition transmitted from the viewer-side system. The program information file is searched for program contents based on the program search condition and transmitted to the viewer system, and the program search condition is stored in the customer attribute file. The transmitted viewer identifier for determining the non-purchase of the program and requesting desired program information is received, and the viewer identifier is stored in the customer attribute file, and stored in the customer attribute file. The program search condition and the viewer identifier, which are the viewer information, cannot be identified for protecting the privacy of the viewer for each viewer identifier. Such processing, or processing or statistical processing in the form of marketing information for the broadcaster system, storing the processed information in the processing information file and the program information file, the broadcaster system Receiving the preference program information transmitted in accordance with the marketing information from the client program, storing information in which the preference program information is classified according to the viewer tendency in the customer program preference information file, and A marketing support system for transmitting information to the viewer system. 6. A broadcaster-side system for providing various broadcast programs to viewers, a viewer-side system for purchasing and viewing the broadcast programs, and a broadcast-side system and a viewer-side system. And an agent-side system that transmits a desired broadcast program retrieved from a viewer to the viewer-side system and transmits comment information about the viewer who has requested the broadcast program to the broadcast-side system. A marketing support system comprising: a community file storing comment information including a viewer identifier relating to a program by a viewer; and processing information obtained by processing the comment information obtained by the community file. Processing information file and processing for reading, writing or creating each of the files The processing unit receives a viewer identifier for participating in a community transmitted from the viewer-side system, registers the viewer identifier in the community file, The corresponding comment information is stored in the community file, and the comment information corresponding to the viewer identifier stored in the community file is identified for each viewer identifier in order to protect the privacy of the viewer. In a format that is not possible, or processed or statistically processed into the format of marketing information for the broadcaster system, and the processed information is stored in the processed information file, and the broadcaster system Marketing support system to send. 7. The marketing support system according to claim 6, wherein said agent system creates processing information by totalizing data of said community file based on performers, programs or program categories.