JP2002133270A - Advertising system - Google Patents
Advertising systemInfo
- Publication number
- JP2002133270A JP2002133270A JP2000325235A JP2000325235A JP2002133270A JP 2002133270 A JP2002133270 A JP 2002133270A JP 2000325235 A JP2000325235 A JP 2000325235A JP 2000325235 A JP2000325235 A JP 2000325235A JP 2002133270 A JP2002133270 A JP 2002133270A
- Authority
- JP
- Japan
- Prior art keywords
- advertisement
- transmitting device
- mobile phone
- client
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 230000001413 cellular effect Effects 0.000 abstract 2
- 230000008685 targeting Effects 0.000 abstract 1
- 230000005540 biological transmission Effects 0.000 description 3
- 238000010586 diagram Methods 0.000 description 3
- 230000037431 insertion Effects 0.000 description 1
- 238000003780 insertion Methods 0.000 description 1
Landscapes
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
- Telephonic Communication Services (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
Description
【０００１】[0001]
【発明の属する技術分野】本発明は、携帯電話を利用し
た広告システムに関する。[0001] The present invention relates to an advertisement system using a mobile phone.
【０００２】[0002]
【従来の技術】従来、新聞に折込んで配達される折込み
広告（チラシ）は、特定の地域に対し配布する広告とし
てのメリットが大きいが、そのまま屑籠入りして見られ
ないものが多く、また、印刷コストなどもかかるため、
費用に対する効果は充分ではない。各戸の郵便受けなど
に直接投げ込まれる広告、あるいは郵送されるダイレク
トメールなども同様である。これに加えて、上記折込み
広告，郵便受に直接投函される広告、ダイレクトメール
においては、特定の対象者を選択して配布することが困
難である。2. Description of the Related Art Conventionally, insert advertisements (flyers) that are inserted into newspapers have a great merit as advertisements distributed to a specific area, but there are many advertisements that cannot be seen as they are. , Printing costs, etc.
The effect on cost is not enough. The same applies to advertisements thrown directly into the mail box of each house or direct mail sent by mail. In addition, it is difficult to select and distribute a specific target person in the above-mentioned insertion advertisement, advertisement directly posted in a mail box, and direct mail.
【０００３】[0003]
【発明が解決しようとする課題】本発明は上述した従来
技術に鑑みて提案されたものであり、携帯電話を利用し
た広告システムであって、特定の地域或いは特定層の顧
客をターゲットにし、有効に宣伝を行い且つ（広告の対
象物を）認知させることが出来る様な広告システムの提
供を目的としている。SUMMARY OF THE INVENTION The present invention has been proposed in view of the above-mentioned prior art, and is an advertisement system using a mobile phone. The purpose of the present invention is to provide an advertisement system that can advertise and recognize (the object of the advertisement).
【０００４】[0004]
【課題を解決するための手段】本発明の携帯電話を利用
した広告システムは、広告を携帯電話にメールとして配
信する広告発信装置と、その広告発信装置が参照できる
携帯電話の顧客情報データベースとを備え、配信する広
告と広告対象の顧客層の選択条件と配布時間とをその広
告発信装置に入力し、広告発信装置は、前記顧客情報デ
ータベースを参照して対象者を選択し、その電話番号を
検索して、所定の配布時間になったら前記広告を選択さ
れた対象者にメールとして配信する様に構成されてい
る。An advertisement system using a mobile phone according to the present invention comprises an advertisement transmission device for delivering an advertisement to a mobile phone as an e-mail, and a mobile phone customer information database to which the advertisement transmission device can refer. Provided, the advertisement to be distributed, the selection condition of the customer class to be advertised and the distribution time are input to the advertisement transmitting device, the advertisement transmitting device refers to the customer information database, selects the target person, and sets the telephone number thereof. It is configured to search and deliver the advertisement as an e-mail to a selected target person when a predetermined distribution time has been reached.
【０００５】上述した様な構成を具備する本発明の広告
システムによれば、携帯電話利用者から特定の地域そし
て特定層の顧客を選択し、タイミングよく、例えば、あ
るイベント（商店の売り出しなど）に対して対象（購買
層）顧客を選択し、適時に広告を配布（配信）すること
ができ、効果的な広告宣伝を行うことができる。[0005] According to the advertising system of the present invention having the above-described configuration, a customer of a specific area and a specific layer is selected from a user of a mobile phone, and, for example, a certain event (such as sale of a store) is performed at a good timing. , A target (purchase layer) customer can be selected and an advertisement can be distributed (distributed) in a timely manner, and effective advertisement can be performed.
【０００６】[0006]
【発明の実施の形態】以下、図面を参照して本発明の実
施形態を説明する。図１は、本システムを構成するの主
な装置を示す。図１において、符号１は広告をメールに
して配信する広告発信装置、２は携帯電話会社、３はそ
の契約携帯電話をそれぞれ示している。Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 shows main devices constituting the present system. In FIG. 1, reference numeral 1 denotes an advertisement transmitting device that distributes advertisements by e-mail, 2 denotes a mobile phone company, and 3 denotes a contract mobile phone.
【０００７】そして、広告発信装置１には、広告を入力
手段（例えばキーボード、フロッピー（登録商標）デス
ク、ＣＤ−ＲＯＭなど）１ｃから入力し、文字メールあ
るいは画像付きメールとして携帯電話３に送信する本体
１ａや、携帯電話の顧客情報（例えば住所、年齢、性別
など）データベース装置１ｂなどが含まれており、そし
て、携帯電話会社２の携帯電話回線に（有線または無線
で）接続されている。図１において、携帯電話３は、
Ａ、Ｂ、・・・の各グループに、例えば地域別に分けて
示されているが、このグループ分けは、前記データベー
ス１ｂに基づく選択によって、適宜、変更されるもので
ある。[0007] Then, in the advertisement transmitting apparatus 1, an advertisement is input from input means (for example, a keyboard, a floppy (registered trademark) desk, a CD-ROM, etc.) 1c and transmitted to the mobile phone 3 as a character mail or a mail with an image. It includes a main body 1a and a database device 1b of customer information (for example, address, age, gender, etc.) of a mobile phone, and is connected (wired or wireless) to a mobile phone line of the mobile phone company 2. In FIG. 1, the mobile phone 3 is
Each group of A, B,... Is shown, for example, by region, but this grouping can be appropriately changed by selection based on the database 1b.
【０００８】次に、図２のブロック図を参照し、本発明
による広告配信を説明する。まず、配信される広告が、
広告発信装置１に入力される（Ｂ１）。そして、その広
告の対象とする顧客層の選択条件および配布時間などの
条件を入力手段１ｃから入力する（Ｂ２）。広告発信装
置１は、データベース１ｂを参照して（Ｂ３）、条件に
合った顧客を選択し、その電話番号を検索し、その配布
時間を決定する（Ｂ４）。そして時刻のチェックが行わ
れ、指定された時間になれば（Ｂ５）、メールとして配
信し（Ｂ６）、選択された顧客はそれを受信する（Ｂ
７）。なお、このシステムでは、広告は１本だけでな
く、同時に複数、それぞれ違った条件で配信される。Next, the advertisement distribution according to the present invention will be described with reference to the block diagram of FIG. First, the ads served are
The information is input to the advertisement transmitting device 1 (B1). Then, conditions such as a selection condition and a distribution time of the customer group targeted for the advertisement are inputted from the input means 1c (B2). The advertisement transmitting device 1 refers to the database 1b (B3), selects a customer that meets the conditions, searches for the telephone number, and determines the distribution time (B4). Then, the time is checked. When the time reaches the designated time (B5), the mail is distributed as mail (B6), and the selected customer receives it (B5).
7). In this system, not only one advertisement but also a plurality of advertisements are simultaneously distributed under different conditions.
【０００９】[0009]
【発明の効果】本発明は、以上説明したように構成さ
れ、特定の地域そして特定層の顧客を選択し、タイミン
グよく、広告を配信することができ、効果的な広告宣伝
を行うことができる。また、広告対象のサイズにも自由
度があり、繰り返して配布（配信）することも容易であ
る。The present invention is configured as described above, is capable of selecting a customer in a specific area and a specific layer, distributing an advertisement in a timely manner, and performing an effective advertisement. . Also, the size of the advertisement target has a degree of freedom, and it is easy to repeatedly distribute (distribute) it.
【図１】本発明の主な構成を示す図。FIG. 1 is a diagram showing a main configuration of the present invention.
【図２】本発明による広告配信の流れを説明するブロッ
ク図。FIG. 2 is a block diagram illustrating a flow of advertisement distribution according to the present invention.
１・・・広告発信装置 １ｂ・・・顧客情報データベース ２・・・携帯電話会社 ３・・・携帯電話 DESCRIPTION OF SYMBOLS 1 ... Advertising transmission apparatus 1b ... Customer information database 2 ... Mobile phone company 3 ... Mobile phone
───────────────────────────────────────────────────── フロントページの続き (51)Int.Cl.7 識別記号 ＦＩ テーマコート゛(参考） Ｇ０６Ｆ 17/30 ３４０ Ｇ０６Ｆ 17/30 ３４０Ａ Ｇ０９Ｆ 19/00 Ｇ０９Ｆ 19/00 Ｚ Ｈ０４Ｍ 3/42 Ｈ０４Ｍ 3/42 Ｂ 3/487 3/487 Ｆターム(参考） 5B075 KK07 ND20 PR08 5K015 AB00 5K024 AA77 CC11 DD04 ──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. 7 Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 340 G06F 17/30 340A G09F 19/00 G09F 19/00 Z H04M 3/42 H04M 3/42 B 3/487 3/487 F term (reference) 5B075 KK07 ND20 PR08 5K015 AB00 5K024 AA77 CC11 DD04
Claims (1)
広告発信装置と、その広告発信装置が参照できる携帯電
話の顧客情報データベースとを備え、配信する広告と広
告対象の顧客層の選択条件と配布時間とをその広告発信
装置に入力し、広告発信装置は、前記顧客情報データベ
ースを参照して対象者を選択し、その電話番号を検索し
て、所定の配布時間になったら前記広告を選択された対
象者にメールとして配信する様に構成されていることを
特徴とする広告システム。1. An advertisement transmitting device that distributes an advertisement to a mobile phone as an e-mail, and a mobile phone customer information database that can be referenced by the advertisement transmitting device. And the time is input to the advertisement transmitting device, the advertisement transmitting device refers to the customer information database, selects a target person, searches for the telephone number, and selects the advertisement when a predetermined distribution time has been reached. An advertisement system characterized in that the advertisement system is configured to be delivered as an e-mail to a target person.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2000325235A JP2002133270A (en) | 2000-10-25 | 2000-10-25 | Advertising system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2000325235A JP2002133270A (en) | 2000-10-25 | 2000-10-25 | Advertising system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| JP2002133270A true JP2002133270A (en) | 2002-05-10 |
Family
ID=18802629
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2000325235A Pending JP2002133270A (en) | 2000-10-25 | 2000-10-25 | Advertising system |
Country Status (1)
| Country | Link |
|---|---|
| JP (1) | JP2002133270A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US7123902B2 (en) | 2003-04-24 | 2006-10-17 | Hitachi, Ltd. | Method for sending and receiving a plurality of mail contents and display condition information |
| US7216090B2 (en) * | 2000-11-28 | 2007-05-08 | Navic Systems, Inc. | Promotion packaging for transmission groups |
| US7916631B2 (en) | 2000-11-28 | 2011-03-29 | Microsoft Corporation | Load balancing in set top cable box environment |
| US10552873B2 (en) | 2014-11-14 | 2020-02-04 | At&T Intellectual Property I, L.P. | Method and apparatus for transmitting frequency division multiplexed targeted in-store advertisements |
-
2000
- 2000-10-25 JP JP2000325235A patent/JP2002133270A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US7216090B2 (en) * | 2000-11-28 | 2007-05-08 | Navic Systems, Inc. | Promotion packaging for transmission groups |
| US7916631B2 (en) | 2000-11-28 | 2011-03-29 | Microsoft Corporation | Load balancing in set top cable box environment |
| US7123902B2 (en) | 2003-04-24 | 2006-10-17 | Hitachi, Ltd. | Method for sending and receiving a plurality of mail contents and display condition information |
| CN100353344C (en) * | 2003-04-24 | 2007-12-05 | 株式会社日立制作所 | Communication terminal and transmitting and receiving method |
| US10552873B2 (en) | 2014-11-14 | 2020-02-04 | At&T Intellectual Property I, L.P. | Method and apparatus for transmitting frequency division multiplexed targeted in-store advertisements |
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