JP2001325376A - TV-Web linked service support system - Google Patents

Abstract

(57) [Summary] [Problem] To cooperate with network Web technology and digital TV technology, and to more specifically and easily support commercialization using the technology. A TV-Web-linked service support system responds to a request from a user C who wants to use a service with a TV that broadcasts a program produced so as to be linked with a Web service by digital broadcasting. A server 10, a database 30 for managing data relating to a request from the user C responded by the response server 10 for each user C, and responding to the request of the user C based on the data managed by the database 30. Server 2 that provides services via communication means 51-57
0 (including the function of the response server 10).

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for supporting a TV-Web linked service.

[0002]

2. Description of the Related Art In recent years, various services using the Internet, such as e-mail and World Wide W
With the rapid expansion of information and communication (IT) technology as represented by the spread of the use of eb (hereinafter simply referred to as “Web”) and the spread of mobile phones, new commercial transactions using these IT technologies ( Business models for electronic commerce, financial transactions, etc.) are being built one after another and are booming.

[0003] For example, products using the Internet
As a business model for service trading methods,
A so-called reverse auction method in which a buyer presents purchase conditions on a network, and a plurality of sellers wishing to trade on the conditions bid on the network, thereby making a contract with the seller who has presented the purchase conditions that the buyer considers optimal. (For example, US Pat. No. 5,794,207) and the like are already known.

On the other hand, in the broadcasting field as well as in the communication field, digitization in the broadcasting field has been rapidly advanced in recent years as represented by BS digital broadcasting and terrestrial digital broadcasting. In these digital broadcasts, video, audio, and data information are multiplexed and sent to a TV on the viewer side. For example, by using a data broadcast or the like, information on performers can be viewed while watching a normal program. It is possible to acquire specific information or use interactive services such as online shopping.

[0005]

In the future, with the spread of the Internet and digital broadcasting as described above, for example, the contents (contents) of information to be communicated or broadcasted are made digital by taking advantage of the characteristic that both of them are digital. Fusion is also expected. For example, it is expected that techniques for browsing a Web page while watching a program, and conversely, for viewing a program in between Web page browsing, will be more realistic.

[0006] However, although various proposals have been proposed for such a technology for linking the Internet and digital broadcasting, most of the technologies which have been constructed with consideration to more specific business developments are presently not available. unknown.

[0007] The present invention has been made in view of such a conventional problem, and aims to cooperate with the network Web technology and digital TV technology, and to more specifically and easily realize commercialization using the technology. A first object is to provide a system that can support.

[0008] A second object of the present invention is to provide a system in which services developed on the Web can be easily used on a TV and information collected on the TV can be easily utilized on the Web.

[0009]

In order to achieve the above object, a TV-Web linked service support system according to the first aspect of the present invention provides at least a Web service by digital broadcasting.
b. a response unit that responds to a request from a user who intends to use the service between a service using the communication unit including the communication unit b and a TV that broadcasts a program produced in an interlockable manner;
A data management unit that manages data relating to the request returned by the response unit for each user; and a communication unit that responds to the request of the user based on the data managed by the data management unit. Service providing means for providing a service.

According to a second aspect of the present invention, in the first aspect of the invention, the response means responds to a request for registering a favorite store among stores introduced in the program as a request from the user. Means, the data management means includes means for managing the information on the favorite store for each user, the service providing means, via the communication means according to the destination of the user as the service Means for providing information on the favorite store.

According to a third aspect of the present invention, in the first aspect of the present invention, the response means includes a means for responding to a request to reserve a use of a store introduced in the program as a request from the user, The data management means includes means for managing information on the reservation of the store for each user, and the service providing means performs at least the reservation confirmation of the user based on the information on the reservation of the store as the service. A means for notifying to the communication means designated by.

According to a fourth aspect of the present invention, in the first aspect of the present invention, the response means includes means for responding to a request for obtaining a coupon of a store introduced in the program as a request from the user, The data management unit includes a unit that manages information related to the acquisition of the coupon for each user, and the service providing unit includes a communication unit specified by the user based on the information related to the acquisition of the coupon as the service. And means for providing the coupon via a.

According to a fifth aspect of the present invention, in any one of the first to fourth aspects of the present invention, the communication means in response to the user request includes at least a portable communication terminal.

According to a sixth aspect of the present invention, in the fifth aspect of the invention, the portable communication terminal includes a portable telephone.

According to a seventh aspect of the present invention, in any one of the first to fourth aspects of the present invention, the communication means in response to the request of the user includes at least a car navigation system.

According to an eighth aspect of the present invention, in the invention of any one of the first to fourth aspects, the communication means in response to the user request includes at least a kiosk terminal.

According to a ninth aspect of the present invention, there is provided a TV-Web-linked service support method, comprising the steps of: providing a predetermined service provided on the Web using an interactive TV; Or delivering information on the service from the communication means desired by the customer among the plurality of communication means.

According to a tenth aspect, in the ninth aspect, a step of collecting information about the customer through the plurality of communication means, and using the collected information about the customer as marketing information. And managing as possible.

[0019]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a TV-Web according to the present invention will be described.
An embodiment of a linked service support system and method will be specifically described with reference to the drawings.

FIG. 1 explains the outline of the “TV-Web linked service” business implemented in this example. This T
As shown in the figure, the V-Web linked service business is performed by a company B1 having, for example, a response server function B11 and opening and operating a Web site B12 on a communication network such as the Internet. The operation mode and the like of the company B1 is not limited to this, and can be changed as appropriate as long as it provides the same service and function. For example, a web site is established with a response server company that provides a response server function. It may be a joint operation with a dedicated company that performs these functions, or a dedicated service company or the like that has the functions of both.

The response server function B11 performs a business such as providing a predetermined service or acting between a broadcasting station B2 that is responsible for digital broadcasting and the like and a user C who uses a digital television (TV) 50 that broadcasts the program. Is what you do. This task includes a task executed in conjunction with a Web service / function provided by the Web site B12.

In this example, the Web site B12 functions as, for example, a “food portal site”. The same user C and a company or a store that develops a Web business (in this example, a regional partner B3: for example, (Eg, restaurants, supermarkets, catering, tableware stores, cookware stores, etc.). This task includes the response server function B
11 and those implemented in conjunction with the functions and services according to the present invention.

Such a response server function B11 and We
An information system SS as a TV-Web interlocked service support system of the present invention is arranged in the business entity B1 composed of the b site B12 to perform its business.

The information system SS includes a response server 10 (which is a main part of the response means of the present invention) provided on the response server function B11 side and a W provided on the Web site B12 side.
The eb server 20 (which forms a main part of the service providing means of the present invention), and a shared database (DB) which is managed so as to be able to be shared and used between the two servers 10 and 20 (the main part of the data managing means of the present invention 30) and each of these elements 10 to
And a control system 40 (which forms a part of the response means, data management means, and service providing means of the present invention). This information system SS is applicable as long as the functions of these elements 10 to 40 can be executed. Depending on the form and scale of the company B1, the functions can be performed by one computer or a plurality of computers. It is also possible to use a network computer or the like that is appropriately distributed.

The response server 10 is composed of, for example, a server-dedicated computer (UNIX (registered trademark) server, PC server, etc.), executes a program based on a service performed in this business under the control of the control system 40, and executes a shared DB 3
It is operable in cooperation with 0. This response server 1
Numeral 0 is connected to a digital TV 50 from a network L1 such as a public line via the telephone 51 of the user C so as to be able to respond.

The Web server 20 is composed of, for example, a server-dedicated computer (UNIX server, PC server, etc.), executes a program based on the Web service performed in this business under the control of the control system 40, and cooperates with the shared DB 30. Operable. This Web server 20
Is a PC (personal computer) 54 available to the user C through the Internet L2, KIOSK
(Registered trademark) (kiosk) terminal, mobile phone (including PHS and other mobile communication terminals) 56, car navigation system
It is possible to communicate with a system (hereinafter referred to as “car navigation”) 57 and the like.

The shared DB 30 is composed of, for example, a database server. If necessary, the shared DB 30 is integrated as a part of a database function (including a recording medium and its database management program) in the response server 10 or the Web server 20. It is also possible to build. This shared DB 30
Includes local partner information (store information, menu information, promotion information, map information, vacancy information, etc.), customer information, favorite reservation information, coupon information,
Store information and the like are managed to be usable by both servers 10 and 20. The customer information is based on the TV-specific customer information from the response server 10 and the Web-specific customer information from the Web server 20.

The control system 40 is composed of, for example, a dedicated management server.
It is also possible to integrally configure the server 20 or a part of a control function (a control program or the like executed by the CPU) in the shared DB 30.

Next, a description will be given of the services provided by the business operator B1 with a focus on the processing operation of the information system SS.

First, a case where a customer's favorite store information is registered from a TV and can be confirmed at the customer's destination will be described with reference to FIGS.

First, the stage before broadcasting (step St10)
Then, the company B1 (response server function B12) receives information IM1 such as store information, menu information, promotion information, map information, and vacant seat information from the regional partner B3, and uses it as the regional partner information IM2 (see FIG. 3). It is stored in the shared DB 30. Regional partner information IM
2 is managed as a database for each item such as “shop name”, “location”, “presence / absence of coupon”, “address”, and “TEL”, as exemplified in FIG. Then, the business entity B1 (response server function B12) performs TV program planning and TV content production based on the information IM2, and provides the produced TV content to the broadcasting station B2 (Step St1). The processing on the side of the business operator B1 includes, for example, the response server 10 in the information system SS, the shared DB 3
0 and by the control system 40 online or offline.

Thus, the broadcasting station B2 produces a program such as a store introduction, and broadcasts the TV data of the program as digital broadcasting (main broadcasting and data broadcasting). this is,
Either wireless broadcasting or cable broadcasting (cable television) may be used.

Next, at the stage of broadcasting (step St2)
In 0), the user C watches a program introducing a store or the like through the TV 50. FIG. 3 shows a TV display example of this program. In this example, the store information can be confirmed together with a video introducing a store such as a restaurant. As shown in the store information, names (Toshiba Hanten, etc.) and address telephones (1-1-1, Shibaura, Minato-ku, TEL 03-3457-1111, etc.) as shown
In addition, various buttons that can be selected / determined by remote control operation (“Add favorite store”, “Get coupon”,
"Reservation acceptance", "detailed information", etc.). For the store information and the like, a screen desired by the user can be selected by a “next” or “previous” button. This allows the user to perform an operation of selecting / determining the “add favorite store” button in the store information when there is a store of interest.

When the "add favorite store" operation is performed by the user C, an operation signal relating to the operation is sent to the business entity B1 (response server function B12) via the public line L1 (see FIG. 1). When this operation signal is received,
On the side of the business operator B1, by the processing of the response server 10,
Under the control of the control system 40, referring to the customer information (customer DB) IM3 (see FIG. 3) in the shared DB 30 to perform collation based on the customer ID and password of the user C, and after authenticating the identity of the user C ( Step St2) The favorite store information (file) IM4 for each customer is stored in the shared DB 30 (FIG. 3).
See).

The above-described registration process is performed while watching a program on the TV 50.
Through the processing of the Web server 20 of (Web site B11), it is also possible to browse store information and register the favorite store information from the Web page (HP: homepage) IM10 in the same manner as described above.

Next, at the stage after broadcast (after registration of favorites) (Step St30), the user C moves from the destination to the PC.
It is assumed that the operator B1 is accessed using terminals such as a mobile phone 56, a mobile phone 56, a KIOSK 55, and a car navigation 57.

Thus, the business entity B1 (response server function B12) receives the terminal location information IM5 determined through the location information center B4 of the telephone company together with the customer ID of the user C. For example, in the case of KIOSK55, the airframe NO. The installation location is determined from.

Then, by the processing of the response server 10, the same customer authentication processing as described above is performed under the control of the control system 40, and after confirming that the accessing person is the user himself (Step St2), the shared DB 30 The customer-specific favorite file IM is referred to, the regional favorite information specified by the location information IM5 is extracted from the customer-specific favorite file IM, and the extracted information is stored in a predetermined display format (for example, mobile phone) corresponding to the type of terminal. HP for phone (IM20), HP for KIOSK
(IM30), converted to HP for car navigation (IM40)) and sent to user C (step St3).

As a result, on the display screen of the terminal of the user C, the store information registered as the favorite store among the stores existing near the moving destination is displayed. This allows
The user C can easily confirm the favorite store existing in the vicinity from the destination at any time.

As a specific example, FIG.
4 uses the car navigation 57 and the KIOS
The case where K55 is used is shown.

First, a case where a mobile phone is used will be described with reference to FIG. In this case, the user C can access the business entity B1 (information system SS) using an Internet connection service such as i-mode. At this time, in the information system SS, for example, the response server 10 uses Compact-HTML (HyperText M).
By creating and transmitting the mobile phone HP (IM20) in a predetermined markup description language such as arkup language, the necessary information can be provided in response to the access from the mobile phone 56. In this example, the operator B
The service provided by the mobile phone 1 by the mobile phone HP is tentatively called “food portal”, but the present invention is not limited to this.

For example, it is assumed that when the user C goes to Hamamatsu-cho and loses his place in the neighborhood, he / she accesses the "food portal" of the business B1 by the mobile phone 56. At this time, the initial menu screen of the “food portal” (refer to the mobile phone display example 1 in FIG. 3) includes nearby favorite shops, shop search, coupons, maps, and the like for the mobile phone.
P (IM2) is set in advance and displayed.

In the example of FIG. 3, a nearby favorite store is selected / executed from the initial menu screen (this is basically the same as in the case of-). In this case, the location of the mobile phone 56 is determined through the location information center B13 of the telephone company by the processing of the response server 10 of the business operator B1. When the customer ID (customer number) and the password are input on the next screen (refer to the mobile phone display example 2 in FIG. 3), the processing of the response server 10 causes the shared DB 30 to be controlled by the control system 40. The customer authentication is performed based on the customer information IM inside. Thus, after confirming that the access is from the customer himself, the favorite store information at the customer's location (Hamamatsucho in the example of FIG. 3) based on the regional partner information IM2 in the shared DB 30 and the favorite store file IM4 for each customer. Is searched, and the search result is sent to the mobile phone 56 of the user C as the mobile phone HP (IM2).

As a result, favorite store information at the customer's location (Hamamatsu-cho in the example of FIG. 3) is displayed in a list on the screen of the mobile phone 56 (see mobile phone display example 3 in FIG. 3). As for the shops displayed in the list, detailed information such as a map can be displayed as necessary as shown in the next screen (refer to mobile phone display example 4 in FIG. 3). By seeing this, the user can easily visit a restaurant or the like registered as a favorite store by himself.

Although the above example is for a mobile phone, the same applies to the car navigation 57 shown in FIG. 4 and the KIOSK terminal 55 (car navigation display examples 1 and 2 in FIG. 4). KIOSK display examples 1 to 4). The differences are as follows.

For example, in the case of the KIOSK terminal 55,
In addition to the screen display described above, the favorite shop information can be printed as needed thereafter (see the KIOSK print example in FIG. 4). In addition, there are differences in terminal-specific handling depending on the characteristics of the terminal with respect to customer authentication, location information determination, and the like. For example, in the case of the car navigation 57, the car navigation terminal number registered in advance at the time of customer authentication is used, and GPS can be used as the location information (if GPS is not available, it is recognized by the location information center of the telephone company in the same manner as described above. ). In the case of the KIOSK terminal 55, the customer authentication is the same as above, but the location information is
Recognition is based on the SK terminal number.

Next, a case will be described with reference to FIGS. 5 and 6 in which a restaurant reservation is made from the TV 50 and a confirmation notification is made to the user's designated channel (reception channel).

First, in the stage before broadcasting (step S10), the business owner B1 (response server function B1)
In 2), TV program planning and TV content production are performed, and in response to this, the broadcast station B2 produces a program, and the TV data is broadcast as digital broadcast (main broadcast and data broadcast).

Next, the stage at the time of broadcasting (step S40)
In FIG. 6, for example, a program in the display format shown in FIG. 6A (similar to FIG. 3) is broadcasted. Here, when the user C makes a reservation at a restaurant (store) introduced by the program,
The user selects the "reservation acceptance" button in the store information.

Thus, as shown in FIG. 6B, the store information on the TV 50 shifts to the next screen for prompting input / selection of items necessary for reservation. On this screen, "day of use", "reservation time", "number of guests", and "desired seat (private room, quiet seat, seat with good view, non-smoking seat, etc.)" etc. are displayed as shown in the figure. ing. Enter / select necessary items along with these items and select “Apply” button /
decide. As a result, the operation signal from the user relating to the store reservation is sent to the business owner B1 side (response server function B12) via the public line L1 (see FIG. 1).

When the business owner B1 receives the operation signal, the response server 10 processes the customer based on the customer information (customer DB) IM3 registered in the shared DB 30 under the control of the control system 40 under the control of the control system 40. (Authentication processing) is performed, and after confirming the identity of the customer, the regional partner information IM2 in the shared DB 30 (created based on each information IM1 such as stores, menus, promotions, maps, vacant seats, etc. from the regional partner B3). It is determined whether or not a reservation can be made based on the (database) (step St5).

If YES (reservation possible) in this reservation determination, a reservation file (reservation No. issuance) is generated in the shared DB 30, the fact is notified to the TV 50, and this is reported to the reservation information (reservation order). Data) The corresponding store of the regional partner B3 is also notified as IM7. If the above judgment is NO (reservation is not possible), only a notification to that effect is sent to the TV 50 side.

The notification of the result of the reservation availability is shown in FIG.
It is displayed on the next screen of the store information shown in (c). FIG.
In the example of (c), in addition to the results of reservation availability ("Reservation was successfully completed", "Unfortunately, reservation was not possible"),
An item for selecting whether or not confirmation confirmation is desired on the designated date. When confirmation confirmation is desired, the "method" (e.g., e-mail of TV 50, mobile phone 56, PC 54, car navigation system 57, FAX 52 in the example of the figure) , DM53, etc., specify e-mail (mobile phone)), "Contact date" (June 1 in the example in the figure) / selection, and then "Confirmation completed"
The operation of the button is performed, and to that effect the shared DB of the operator B1
30 is registered as a part of the reservation file IM6.

Steps after the reservation application (step S5)
In step 0), the business operator B1 automatically performs a process of inputting a final confirmation message such as an alarm at the specified date and time by the specified method (channel) (step St6).

As a result, the above-mentioned FIGS.
In the example of (c), as shown in FIG. 6D, the reservation confirmation e-mail is finally sent to the mobile phone 56 as the designated (received) channel on June 1, which is the designated date, as shown in FIG. Sent to Other channels (TV50, PC54,
Even when the car navigation 57, DM53) is specified, a message notifying the same reservation confirmation is notified online or offline. This example is for a restaurant reservation, but in addition, a coupon acquisition and a notice of its expiration (alarm) are performed in the same procedure.

Therefore, according to this example, the user can use various services developed from the TV on the Web,
The information collected by the TV can be used on the Web,
For example, among the stores introduced in the program, favorite stores can be registered while viewing the TV screen, and necessary store information can be easily confirmed from the destination, or the store introduced in the program can be displayed on the TV screen. It is possible to make a reservation while viewing the reservation and receive a notification of the reservation confirmation and a coupon at the destination. As a result, it is possible to promote cooperation between the Web technology and the digital TV technology, and more specifically and easily support commercialization using the technology. The following advantages are obtained especially in this commercialization.

First, various services and functions (eg, information service, shopping, search service, facility reservation, coupon acquisition, etc.) provided to the user via the Internet or the like via the interactive TV are provided to the user. It can be provided and distributed to the user's desired receiving channel (telephone, facsimile, DM, PC, mobile phone, car navigation system, KIOSK terminal, facsimile, etc.) or can be accessed using the receiving channel. Is
You can freely select the location, time, etc. of receiving the service.

Secondly, for companies such as regional partners that are developing the Web, channels other than the Web are provided, and information collected by each channel is integrated, and these data are used as marketing services. Can be provided.

In this case, "TV-Web interlock service"
The main market data that a business can collect are 1) who uses the service (reservation application and coupon acquisition) and when using which channel. 2) attribute information of the customer who made the reservation, actual store rate, and customer unit price. , Reservation application channels,
3) The attributes of the coupon acquirer, the usage rate for the number of acquisitions by attribute, and the acquisition location, the coupon acquisition location, and the like. 4) Usage result information from customers (reservation customers, coupon users).

By providing these analysis information to the regional partners as market data, the regional partners can 1) increase the efficiency of food ordering and personnel management by improving the accuracy of predicting the number of visitors (actual number of coupons issued per channel by customer layer + Coupon usage rate and usage time) 2) More optimal promotion can be developed for the target demographic of the store 3)
Promotion to a wide range of customers is possible (TV + PC + mobile phone + car navigation + kiosk + α).

Third, the user can access his / her favorite store information, various reservations, coupon information, and the like registered from the Web or TV from any channel.

Fourth, by using a method such as using a location information service provided by a telephone company or the like, a store near the current location, a reserved store, or a coupon acquired in the favorite information registered by itself. You can see store information.

Fifth, it is possible to automatically send an alarm to a channel designated by the user in accordance with a reservation of a restaurant or the like or a coupon expiration date or time.

As described above, when compared with the conventional case, the Web
There are already models that utilize the information collected by TV for TV program production. However, as in this example, services developed on the Web can be used on TV, and information collected by TV can be used for the Web business. The reverse model is not yet known. Regarding services and information receiving channels that can be applied on TV and Web, there are Web-based combination models such as “Web + Kiosk” and “Web + mobile phone”.
A model integrating all channels based on the cooperation between TV and Web as in this example has not been known yet.

The present invention can be implemented with various modifications and applications in addition to the above-described examples without departing from the spirit thereof.

For example, in this example, a food portal site is assumed as a Web site, and registration, reservation, and coupon acquisition of a favorite store relating to “food” are illustrated.
The present invention is not necessarily limited to this.

In this case, for example, when the “favorite store registration function” is used, “Web with key to bargain sale” is used.
Most sites, such as building a “site” and registering a bargain store or bargain store, or building a “leisure information service site such as a theme park” and registering a theme park or hotel that you want to go to, etc. It can be applied to various types of business.

In the example of “reservation / coupon”, “concert ticket reservation”, “sales reservation of various limited products”, “maker product coupon”, “hotel / inn etc. coupon”, “retail issue coupon” Coupons and the like are applicable.

Further, the "TV-Web linked service" support system according to the present embodiment can be applied to not only the "food portal" service but also the "mobile bookmark service", that is, the service utilizing the "favorite store registration function". is there. In this case, the feature is that the function of registering a bookmark (favorite) such as a Web site can be registered for each customer on the Web site side instead of the terminal side. With this feature, if you can access the Web site, you can easily use it from anywhere, whether it is a mobile phone or a TV. Also, a normal bookmark is often the top page of the HP, but this service allows a page on which specific stores, information, and the like are described to be registered as favorites. Similarly, it is also possible to arrange such that personal reservation information and e-mail are also placed on the site side. According to this configuration, there is an advantage that reservation information, electronic mail, and the like can be confirmed from anywhere.

In addition to the above, the “TV-Web linked service” support system according to the present example provides a “multi-channel compatible click and mortar service” to a Web-development company not only for PCs but also for TVs, mobile phones, car navigation systems, It can also be applied to proxy services to other channels.

Further, in the example of FIG. 1 described above, although no particular mention is made of the delivery / delivery from the local partner B3 to the user C, this is the case where the business B1 performs shopping / ordering of goods via the Web service or the like. Is assumed.

[0072]

As described above, according to the present invention,
It is possible to provide a TV-Web interlocking service support system and method capable of coordinating network Web technology and digital TV technology, and more specifically and easily supporting commercialization using the technology. As a result, services deployed on the Web can be easily used on TVs, and T
The information collected by V can be easily utilized on the Web.

[Brief description of the drawings]

FIG. 1 is an overall schematic diagram illustrating an embodiment of a TV-Web linked service support system and method according to the present invention.

FIG. 2 is a schematic diagram showing a processing procedure when a favorite store is registered from a TV in the service and confirmed at a destination.

FIG. 3 is a conceptual diagram illustrating a case where a mobile phone is used in the service of FIG. 2;

FIG. 4 is a conceptual diagram illustrating a case where a car navigation and a kiosk terminal are used in the service of FIG. 2;

FIG. 5 is a schematic diagram showing a processing procedure when a restaurant reservation is made from a TV in the service and confirmation is notified to a designated channel.

6 (a) and 6 (b) are schematic diagrams illustrating a case where a confirmation contact is made by e-mail to a mobile phone in the service of FIG.

[Explanation of symbols]

 10 Response Server 20 Web Server 30 Shared DB 40 Control System 50 Digital TV 51 Telephone (Fixed Phone) 52 FAX (Facsimile) 53 DM (Direct Mail) 54 PC (Personal Computer) 55 KIOSK Terminal 56 Mobile Phone 57 Car Navigation

Continued on the front page F term (reference) 5B049 AA02 FF01 GG06 5C025 AA23 BA28 CA02 CA09 CA15 CB10 DA01 DA05 5C064 BA01 BA07 BB10 BC18 BC20 BD02 BD07 BD13

Claims (10)

[Claims] 1. A response in response to a request from a user who intends to use a service between a service using communication means including at least the Web by digital broadcasting and a TV broadcasting a program produced in an interlockable manner. Means, data management means for managing data on the request responded by the response means for each user, and communication means in response to the user's request based on the data managed by the data management means. And a service providing means for providing the service through the TV.
Web-linked service support system. 2. The invention according to claim 1, wherein the response unit includes a unit that responds to a request for registering a favorite store among stores introduced in the program as a request from the user, The data management unit includes a unit that manages information on the favorite store for each user, and the service providing unit includes the communication unit corresponding to a destination of the user as the service. TV-Web interlocked service support system, including means for providing information regarding the TV-Web. 3. The invention according to claim 1, wherein the response unit includes a unit that responds to a request to reserve use of a store introduced by the program as a request from the user. A means for managing information relating to the reservation of the store for each user, wherein the service providing means is a communication means for specifying at least the reservation confirmation by the user based on the information relating to the reservation of the store as the service. TV-Web interlocking service support system, including means for notifying the user of the TV-Web service. 4. The invention according to claim 1, wherein the response unit includes a unit that responds to a request for acquiring a coupon of a store introduced by the program as a request from the user, and the data management unit includes: And a means for managing the information on the acquisition of the coupon for each user, wherein the service providing means includes a communication unit designated by the user based on the information on the acquisition of the coupon as the service. A TV-Web interlocked service support system, comprising: 5. The TV-WE according to claim 1, wherein the communication means in response to the user request includes at least a portable communication terminal.
b-linked service support system. 6. The TV-Web linked service support system according to claim 5, wherein the mobile communication terminal includes a mobile phone. 7. The TV-Web-linked service support according to claim 1, wherein the communication means in response to the user's request includes at least a car navigation system. system. 8. The TV-WE according to any one of claims 1 to 4, wherein the communication means in response to the user request includes at least a kiosk terminal.
b-linked service support system. 9. A step of providing a predetermined service provided on the Web using an interactive TV, and distributing information on the provided service to a communication means desired by a customer among a plurality of communication means. Or a step of accessing information on the service from a communication means desired by a customer among a plurality of communication means. 10. The method according to claim 9, wherein the step of collecting information about the customer through the plurality of communication means and the step of managing the collected information about the customer so as to be usable as marketing information. And a TV further comprising:
-Web linked service support method.