CN119273406A

CN119273406A - Information processing method, computing device, computer storage medium and computer program product

Info

Publication number: CN119273406A
Application number: CN202411405907.6A
Authority: CN
Inventors: 雷鸣生; 郑嘉鑫
Original assignee: 58 Chang Life Beijing Information Technology Co ltd
Current assignee: 58 Chang Life Beijing Information Technology Co ltd
Priority date: 2024-10-09
Filing date: 2024-10-09
Publication date: 2025-01-07

Abstract

The embodiment of the application provides an information processing method, computing equipment, a computer storage medium and a computer program product. The information processing method comprises the steps of generating a plurality of information carriers, responding to an information acquisition request sent by any promotion end, determining at least one unassigned information carrier in the plurality of information carriers, sending navigation path information of a plurality of off-line merchant places to the promotion end, receiving a registration request sent by a merchant end corresponding to the off-line merchant place by scanning an unassociated target information carrier in the at least one information carrier, determining merchant identification information of the off-line merchant place, and establishing an association relation between the merchant identification information and target carrier identification corresponding to the target information carrier. The technical scheme provided by the embodiment of the application realizes an effective and accurate content popularization mode.

Description

Information processing method, computing device, computer storage medium, and computer program product

Technical Field

Embodiments of the present application relate to the field of internet technologies, and in particular, to an information processing method, a computing device, a computer storage medium, and a computer program product.

Background

Content promotion is an activity that delivers specific information, products, services, etc. to a target audience through various channels. Content distribution and exposure may be increased by content promotion to appeal to potential users for purposes such as increasing sales or communicating corresponding value.

Therefore, how to provide an effective and accurate implementation manner to promote content so as to ensure promotion effect and improve user experience is a technical problem that needs to be solved by those skilled in the art.

Disclosure of Invention

The embodiment of the application provides an information processing method, a computing device, a computer storage medium and a computer program product.

In a first aspect, an embodiment of the present application provides an information processing method, which is applied to a server, where the method includes:

generating a plurality of information carriers, wherein each information carrier corresponds to a unique carrier identifier;

Determining at least one unassigned information carrier in the plurality of information carriers in response to an information acquisition request sent by any popularization end, wherein the information acquisition request is generated by the popularization end in response to acquisition operation of popularization personnel;

transmitting navigation path information of a plurality of off-line merchant places to the promotion end so that the promotion end can display the navigation path information;

When the promotion position of the promotion end is positioned at any off-line merchant location indicated in the navigation path information, a registration request sent by the off-line merchant location corresponding to the merchant end for scanning an unassociated target information carrier in the at least one information carrier is received, and merchant identification information of the off-line merchant location is determined;

And establishing an association relation between the merchant identification information and the target carrier identification corresponding to the target information carrier, wherein after the association relation is established, the target information carrier is used for displaying in the off-line merchant place through a promotion medium, and the target information carrier is used for a user side to scan so as to obtain corresponding promotion content.

In a second aspect, an embodiment of the present application provides an information processing apparatus, which is applied to a server, where the apparatus includes:

the carrier generation module is used for generating a plurality of information carriers, wherein each information carrier corresponds to a unique carrier identifier;

the information acquisition system comprises a carrier determination module, a promotion terminal and a promotion terminal, wherein the carrier determination module is used for responding to an information acquisition request sent by any promotion terminal and determining at least one unassigned information carrier in the plurality of information carriers, the information acquisition request is generated by the promotion terminal in response to the acquisition operation of the promotion terminal, and the at least one information carrier is used for being sent to the promotion terminal to be displayed or produced at the promotion terminal to generate different promotion media to be distributed to the promotion terminal;

the navigation transmitting module is used for transmitting navigation path information of a plurality of off-line merchant places to the popularization terminal so that the popularization terminal can display the navigation path information;

The first request receiving module is used for receiving a registration request sent by a corresponding merchant terminal of the offline merchant site for scanning an unassociated target information carrier in the at least one information carrier when the promotion position of the promotion terminal is located at any offline merchant site indicated in the navigation path information, and determining merchant identification information of the offline merchant site;

The system comprises a target information carrier, a correlation relation establishing module, a user side and a target information carrier, wherein the target information carrier is used for displaying on-line commercial tenant places through promotion media after the correlation relation is established, and the target information carrier is used for a user side to scan to obtain corresponding promotion contents.

In a third aspect, embodiments of the present application provide a computing device, including a processing component and a storage component;

the storage component stores one or more computer instructions, and the one or more computer instructions are used for being called by the processing component to be executed so as to realize the information processing method provided by the embodiment of the application.

In a fourth aspect, in an embodiment of the present application, there is provided a computer storage medium storing a computer program, where the computer program, when executed by a computer, implements the information processing method provided in the embodiment of the present application.

In a fifth aspect, in an embodiment of the present application, there is provided a computer program product, where the computer program product includes computer program code, and when the computer program code is executed by a computer, the information processing method provided in the embodiment of the present application is implemented.

The embodiment of the application adopts the technical scheme that a plurality of information carriers are generated, at least one unassigned information carrier in the plurality of information carriers is determined in response to an information acquisition request sent by any promotion end, navigation path information of a plurality of offline merchant sites is sent to the promotion end, a registration request sent by the offline merchant site corresponding to the merchant end for scanning an unassociated target information carrier in the at least one information carrier is received, merchant identification information of the offline merchant site is determined, and the association relation between the merchant identification information and target carrier identification corresponding to the target information carrier is established, so that an effective and accurate content promotion mode is realized

These and other aspects of the application will be more readily apparent from the following description of the embodiments.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions of the prior art, the following description will briefly explain the drawings used in the embodiments or the description of the prior art, and it is obvious that the drawings in the following description are some embodiments of the present application, and other drawings can be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 illustrates a system architecture diagram provided by one embodiment of the present application;

FIG. 2 is a flow chart of a method for processing information according to an embodiment of the present application;

FIG. 3 schematically illustrates a schematic diagram of a promotion record provided by one embodiment of the present application;

FIG. 4 is a system architecture diagram showing an information processing method according to an embodiment of the present application;

FIG. 5 schematically illustrates a schematic diagram of risk control provided by an embodiment of the present application;

Fig. 6 schematically shows a block diagram of an information processing apparatus provided by an embodiment of the present application;

FIG. 7 schematically illustrates a block diagram of a computing device provided by an embodiment of the application.

Detailed Description

In order to enable those skilled in the art to better understand the present application, the following description will make clear and complete descriptions of the technical solutions according to the embodiments of the present application with reference to the accompanying drawings.

In some of the flows described in the specification and claims of the present application and in the foregoing figures, a plurality of operations occurring in a particular order are included, but it should be understood that the operations may be performed out of order or performed in parallel, with the order of operations such as 101, 102, etc., being merely used to distinguish between the various operations, the order of the operations themselves not representing any order of execution. In addition, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first" and "second" herein are used to distinguish different messages, devices, modules, etc., and do not represent a sequence, and are not limited to the "first" and the "second" being different types.

It should be noted that, the user information (including but not limited to user equipment information, user personal information, etc.) and the data (including but not limited to data for analysis, stored data, presented data, etc.) related to the present application are information and data authorized by the user or fully authorized by each party, and the collection, use and processing of the related data need to comply with the related laws and regulations and standards of the related country and region, and provide corresponding operation entries for the user to select authorization or rejection.

The following description of the embodiments of the present application will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present application, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to fall within the scope of the application.

Fig. 1 shows a system architecture diagram to which the technical solution of the embodiment of the present application may be applied, where the system architecture may include a user side 101 and a server side 102. (or may include a service end, a plurality of user ends, or may include a service end, a first user end, a second user end, etc.)

Wherein, the connection between the client 101 and the server 102 is established through a network. The network provides a medium for a communication link between the client 101 and the server 102. The network may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.

The client 101 may interact with the server 102 via a network to receive or send messages, etc.

The client 101 may be a browser, an APP (Application program), or a web Application such as an H5 (HyperText Markup Language, 5 th edition of hypertext markup language) Application, or a light Application (also called applet, a lightweight Application program), or a cloud Application, etc., and the client 101 may be deployed in an electronic device, and needs to run depending on the device or some APPs in the device. The electronic device may have a display screen and support information browsing, for example, may be a personal mobile terminal such as a mobile phone, a tablet computer, a personal computer, etc., and for ease of understanding, the user side is mainly represented by a device image in fig. 1. Various other types of applications are also commonly deployed in electronic devices, such as human-machine conversation type applications, model training type applications, text processing type applications, web browser applications, shopping type applications, search type applications, instant messaging tools, mailbox clients, social platform software, and the like.

The server 102 may include a server that provides various services, such as a server for background training that provides support for a model used on the client 101, a server that processes interaction information sent by the client, and so on.

It should be noted that, the server 102 may be implemented as a distributed server cluster formed by a plurality of servers, or may be implemented as a single server. The server may also be a server of a distributed system or a server that incorporates a blockchain. The server can also be a cloud server, or an intelligent cloud computing server or an intelligent cloud host with artificial intelligence technology.

It should be noted that, in the embodiment of the present application, the information processing method is generally executed by the server 102, and the corresponding content promotion device is generally disposed in the server 102. However, in other embodiments of the present application, the client 101 may also have a similar function to the server 102, so as to execute the information processing method provided in the embodiments of the present application. In other embodiments, the information processing method provided in the embodiments of the present application may be performed by the client 101 and the server 102 together,

It should be understood that the number of clients and servers in fig. 1 is merely illustrative. There may be any number of clients and servers, as desired for implementation.

Implementation details of the technical solution of the embodiment of the present application are set forth in detail below.

Fig. 2 is a flowchart of an information processing method according to an embodiment of the present application, where the information processing method may be applied to a server, and as shown in fig. 2, the information processing method may specifically include the following steps:

generating a plurality of information carriers 201, wherein each information carrier corresponds to a unique carrier identifier;

the method comprises the steps of 202, responding to an information acquisition request sent by any popularization end, determining at least one unassigned information carrier in a plurality of information carriers, wherein the information acquisition request is generated by the popularization end in response to the acquisition operation of popularization personnel;

203, sending navigation path information of a plurality of off-line merchant places to a promotion terminal so as to display the navigation path information by the promotion terminal;

204, when the promotion position of the promotion end is located at any off-line merchant location indicated in the navigation path information, receiving a registration request sent by the off-line merchant location corresponding to the merchant end by scanning at least one unassociated target information carrier in the information carrier, and determining merchant identification information of the off-line merchant location;

And 205, establishing an association relation between the merchant identification information and the target carrier identification corresponding to the target information carrier, wherein after the association relation is established, the target information carrier is used for displaying the information through a promotion medium in an online lower merchant place, and the target information carrier is used for a user side to scan so as to obtain corresponding promotion content.

An information carrier may refer to a medium or tool capable of carrying, conveying, or otherwise carrying information. In an embodiment of the application, the information carrier may be implemented, for example, as a two-dimensional code, a bar code, an NFC (NEAR FIELD Communication) tag, an RFID (Radio Frequency Identification ) tag, or the like.

Promotional media may include paper media such as newspapers, magazines, leaflets, posters, etc., and electronic media such as websites, social media, email, etc.

The carrier identification may be a mark or an identifier for uniquely distinguishing between different information carriers.

In embodiments of the present application, a promotional person may introduce information carriers to off-line merchants by communicating with them to persuade users to accept and display or use the information carriers on-line at the off-line merchant location. For example, a promotional person can carry a promotional poster (promotional medium) printed with a two-dimensional code (information carrier) to go to an off-line merchant location and post the poster to the on-line merchant location after negotiating with the merchant, or introduce a promotional program of a target information carrier to the merchant and assist the merchant in setting up a related display shelf or billboard in its store. By popularizing the target information carrier to an off-line merchant place, the exposure of the information carrier can be increased, and more potential users can be reached, so that the corresponding popularization of the information carrier is realized.

The promotion terminal can refer to a technical platform, a system or a device terminal used by a promotion person in a promotion activity, and can provide tools and interfaces for the promotion person to operate and manage the promotion activity, such as acquiring an information carrier, uploading promotion data, checking promotion effects and the like.

When any one of the promotion terminals transmits an information acquisition request to the server terminal in response to an acquisition operation of a promotion person, the server terminal can determine at least one information carrier which has not been allocated from among a plurality of information carriers. The at least one unassigned information carrier will then be transmitted to the promotion end. At the promotion end, the two-dimensional code card and the electronic document can be directly displayed for being checked and known by promotion personnel, and can be used for manufacturing various different promotion media, such as propaganda posters, two-dimensional code cards, electronic documents and the like, and then distributed to corresponding promotion personnel, so that the promotion personnel can take the specific promotion work.

In the embodiment of the application, the server side can pre-determine a plurality of off-line merchant locations to be promoted, acquire the position of each off-line merchant location to be promoted, and then generate navigation path information based on the positions of the off-line merchant locations to be promoted. The navigation path information may be data related to route guidance provided to assist a user in reaching one or more destinations from a starting point, and may include, for example, specific position coordinates of the starting point and a plurality of off-line merchant locations to be promoted, recommended form routes from the starting point to each off-line merchant location, route planning including different traffic modes such as walking, driving, riding, etc., indication information of key turning points and intersections in the routes, such as "turn right at an intersection", "turn left after passing through an architecture", etc., predicted travel distance and approximate required time, and prompt of real-time traffic conditions, such as road congestion, construction road segments, etc.

The navigation path information can be sent to the promotion end, so that the promotion end can display the navigation path information, and guide the promotion personnel to sequentially access a plurality of off-line merchant places to be promoted to carry out promotion activities according to the indication of the navigation path information.

In the embodiment of the application, the promotion end can acquire the position information of the promotion end in real time by utilizing the positioning function of the equipment, and upload the position information to the service end, and the service end can compare the received promotion position information with the position ranges of all off-line merchant places in the navigation path so as to determine that the promotion position of the promotion end is positioned at any off-line merchant place indicated in the navigation path information. In addition, the server side can set a geofence area for each off-line merchant location in advance, and when the positioning information of the promotion end enters the preset geofence area, the promotion end can be judged to be located in the corresponding off-line merchant location. Or the server can combine map data and a position algorithm to calculate and match the real-time position coordinates of the popularization end with the coordinates of the commercial tenant places in the navigation path, and determine whether the commercial tenant places are located off-line or not through methods such as distance judgment, position cross verification and the like.

When the promotion position of the promotion terminal is in any off-line merchant place indicated in the navigation path information, the service terminal can receive a registration request sent after the merchant terminal corresponding to the off-line merchant place scans at least one target information carrier which is not associated with the information carrier. After receiving the registration request, the server may determine merchant identification information of the offline merchant location.

When a popularizing person arrives at a certain merchant place for popularizing according to a navigation path, if the merchant terminal scans an unassociated target information carrier and initiates a registration request, the server terminal can timely respond and acquire identification information of the merchant, so that relevant association and record are established, and a foundation is provided for subsequent popularizing work and data analysis.

After the merchant terminal scans the target information carrier and determines the merchant identification information, the association relationship between the merchant identification information and the target carrier identification can be created, so that the merchant terminal and the target information carrier are bound. After the merchant terminal is bound with the target information carrier, the promotion medium can be applied and displayed at the off-line merchant place corresponding to the merchant terminal, so that the merchant can attract customers, transfer information or promote by using the promotion medium. For example, after a restaurant is used as a merchant and a merchant end is used to scan a target information carrier and establish an association, a promotion medium containing relevant promotion activities, such as a preferential activity and a service introduction, can be displayed in the restaurant or an off-line place such as a gate, so as to attract customers.

In the embodiment of the application, the target information carrier corresponding to the target carrier identifier can be displayed at the off-line merchant location, and the user can scan the target information carrier by using the user terminal when arriving at the off-line merchant location, and the server terminal can acquire the carrier identifier uploaded by the user terminal.

By depending on the popularization medium, the information carrier is displayed at the off-line merchant place corresponding to the merchant terminal, so that continuous and effective content popularization is realized, and the popularization content can reach the target user effectively for a long time.

In an embodiment of the application each information carrier corresponds to a page address.

In an embodiment of the application, each information carrier may have an address association rule corresponding thereto. For example, each information carrier may correspond to a specific page address, in which case, when the user side scans or identifies the information carrier, the specific page address is directed to and specific content matched with the specific page address is obtained, but not limited to this, a plurality of information carriers may commonly correspond to the same page address, in which case, any information carrier in the plurality of information carriers may be scanned and identified, and the same page address may be directed to and the same page content is obtained. In this case, for example, in a large campaign, multiple information fonts in different forms or locations may each point to the campaign's home page address, or for a series of similar products, multiple product information carriers may be linked to the same product introduction page address.

In some embodiments, the information processing method may further include:

Receiving a content acquisition request triggered by any user side scanning an information carrier displayed in any popularization medium, wherein the content acquisition request is sent for a page address obtained by the user side based on the scanning of the information carrier;

the method comprises the steps of responding to a content acquisition request, determining user data corresponding to a user terminal, wherein the user data comprises scanning attribute data, user characteristic data acquired and obtained in a user terminal scanning process and/or historical behavior data recorded by user identification information corresponding to the user terminal;

Determining matched popularization content according to the user data;

and sending the promotion content to the user side as page content of the page address so as to display the promotion content by the user side.

In the embodiment of the application, after the user scans the information carrier through the user side, the user side can identify the page address corresponding to the information carrier and send a content acquisition request to the server side by using the page address.

After receiving the content acquisition request, the server side can generate popularization content of the user and send the popularization content to the user side so that the user side can display the popularization content.

In the embodiment of the application, the server side can generate personalized promotion content for the user, for example, the server side can acquire user data after receiving a content acquisition request, and the user data can comprise scanning attribute data, user characteristic data and/or historical behavior data of the user. The scanning attribute data may refer to some information related to the scanning operation of the user side, such as a scanning time, a position where the scanning is performed, a scanning frequency, etc., where the scanning time may reflect a habitual period of the scanning behavior of the user during the scanning, the position where the scanning is performed may reflect an area where the user is always active, and the scanning frequency may reflect a degree of dependence of the user on a scanning function. The user characteristic data may be unique information related to the user, such as user preferences, habits, etc., while the historical behavior data may be recorded about the user's past behavior in various operations.

After the user data is collected, the server side can analyze and match based on the user data, so that personalized popularization content which is suitable for the user data can be determined for the user.

The further server side can send the determined promotion content to the user side as page content corresponding to the page address. Thus, the user side can receive and display the promotion contents and provide personalized information service for the user.

In some embodiments, the scan attribute data includes scan location information and/or scan time information;

in some embodiments, according to the user data, determining the matched promotion content may be specifically implemented as:

Determining a plurality of objects to be promoted;

The service range comprises scanning position information and/or the service time is matched with the scanning time information to serve as screening conditions, and at least one popularization object is determined from a plurality of objects to be promoted;

And generating promotion content based on the object prompt information of at least one promotion object.

In some embodiments, in determining promotion content matching with a user, a plurality of objects to be promoted are first clarified. Then, the service range covers the scanning position information, and/or the service time is matched with the scanning time information to serve as a screening condition, so that at least one popularization object is determined from a plurality of objects to be promoted. For example, if the scanning position is in a certain mall, a popularization object with service in the mall is found out from a plurality of objects to be promoted, or if the scanning time is in the evening, the popularization object with service time in the evening is selected.

Finally, final promotion content can be generated according to the object prompt information of the at least one screened promotion object. For example, the promotion object is a restaurant, and the object prompt information may include dish features, preferential activities and the like, and promotion content of the user is generated based on the dish features, preferential activities and the like.

In another embodiment of the present application, determining at least one promotion object from a plurality of objects to be promoted by using the service range including the scanning position information as the screening condition may be specifically implemented as:

Sorting a plurality of objects to be promoted according to the distance between the service range and the scanning position information;

And determining at least one popularization object according to the sequencing result.

In the embodiment of the application, each object to be promoted has an area range in which the object can provide service. This range may be a geographical area, for example, a take-away distribution range for a restaurant is a circular area centered at the restaurant with a radius of 5 km.

The distance between the service range and the scanning position information of each object to be promoted can then be calculated. The distance between the object to be promoted and the scanning position may be calculated, for example, by means of a distance algorithm in a geographical coordinate system. For example, for two-dimensional planar geographic coordinates (longitude and latitude), the Euclidean distance formula or more precisely the geodetic distance formula (e.g., ha Fuxin formula) may be used to calculate the distance of the scan location to the center of the service area or to some key reference point on the boundary of the service area.

After the distance between the service range and the scanning position information of each object to be promoted is calculated, the objects to be promoted can be ranked according to the distance values. The ordering rules may be, for example, arranged in a distance from small to large or from large to small. If the objects to be promoted are ranked from small to large, the objects to be promoted closest to the scanning position information are ranked in front, and if the objects to be promoted are ranked from large to small, the objects to be promoted furthest are ranked in front.

For example, in the case of sorting from small to large distances, when selecting a promotion object, it may be preferable to select the first number of objects to be promoted, since they are closer to the scanned location information, which may theoretically be more convenient to serve the location or more in line with the target requirements. For example, for a merchant promotion near the user's current location, the merchant closest to it may be the most accessible or most likely to be selected by the user.

The number of the determined popularization objects can be one or a plurality of, and can depend on specific popularization strategies, resource limitation or service requirements. For example, if the promotion resources are limited, only one promotion object with the most proper distance can be selected for key promotion, and if enough resources exist and more selections are hoped to be provided, a plurality of promotion objects, such as the top 3 or the top 5 promotion objects to be promoted, can be selected for promotion.

In some embodiments, in response to the content acquisition request, determining the user data corresponding to the user side may be specifically implemented as:

determining user identification information in response to the content acquisition request;

searching historical behavior data corresponding to the user identification information;

Determining user preference characteristics according to historical behavior data and/or user characteristic data acquired in a user side scanning process;

and searching popularization content matched with the user preference characteristics.

In some embodiments, the user's preference characteristics may be analyzed and determined based on the found historical behavioral data and/or user characteristic data. For example, it may be found through historical behavior data that a user frequently purchases sports equipment, or from user feature data that the user likes outdoor sports, so that a feature that the user has a preference for outdoor sports may be derived, and then promotional content matching the user preference feature may be searched for. For example, the latest sports equipment promotion, workout recommendation, etc. are pushed to users who prefer sports.

In some embodiments, the plurality of information carriers respectively correspond to the unique carrier identifications, and after generating the plurality of information carriers, the information processing method may further include:

Receiving a registration request sent by any merchant terminal for scanning an unassociated target information carrier in a plurality of information carriers, and determining merchant identification information;

Establishing an association relation between merchant identification information and a target carrier identification corresponding to a target information carrier, wherein after the association relation is established, a promotion medium is used for displaying on-line merchant places corresponding to merchant terminals;

In some embodiments, after receiving a content acquisition request triggered by any one of the clients scanning an information carrier displayed in any one of the promotion media, the information processing method further includes:

determining a carrier identity of the information carrier;

and accumulating the scanning quantity corresponding to the target carrier identifier when the carrier identifier is consistent with the target carrier identifier, wherein the scanning quantity is used for popularization and evaluation.

In one possible embodiment of the present application, after the merchant terminal scans the target information carrier which is not associated in the plurality of information carriers, the server terminal may send a registration page to the merchant terminal in response to the registration request, so that the merchant personnel may input merchant identification information based on the registration page displayed by the merchant terminal, where the merchant identification information may include, for example, information that may identify the identity, such as a merchant account number, a user name, a mobile phone number, a mailbox, and the like. In addition, the merchant terminal may have unique equipment identifiers, such as equipment serial numbers, MAC addresses, etc., and the equipment identifiers can be used as merchant identification information during scanning operation, the merchant terminal can register in the server terminal in advance and obtain a digital certificate or token, and the digital certificate or token can be submitted when a registration request is sent by the scanning target information carrier, so that the server terminal can determine the merchant identification information through the digital certificate or token.

Because the accumulated scanning quantity of the target information carrier can show the frequency of scanning, the scanning quantity can be used for measuring the contribution of merchants in the aspect of popularizing the target information carrier. For example, if the number of times of scanning the target information carrier displayed at a certain merchant location is large, the merchant is better in terms of attracting the user to scan, and the contribution degree to promotion is larger, otherwise, if the number of scans is small, the promotion effect of the merchant may be poor or an improved promotion mode is required.

Through the data of the scanning quantity, the popularization behavior of the merchant can be comprehensively and objectively evaluated. The evaluation result can help to judge whether the popularization strategy of the merchant is effective or not, whether the optimization needs to be adjusted or not, and can also be used as a basis for rewarding, supporting or further cooperation of the merchant.

In the embodiment of the application, the corresponding unique carrier identifications are respectively allocated to the plurality of information carriers, and the unique carrier identifications are associated with the merchant identifications based on the carrier identifications, so that each code scanning action of the user can be associated with a specific merchant and promotion activities, and the content promotion can be accurately tracked and data collected conveniently.

In some embodiments, the registration request further includes merchant location information collected during a scanning process of the merchant terminal;

the scan attribute data includes scan position information;

in some embodiments, determining matched promotional content based on user data comprises:

And carrying out position verification on the scanning position information based on the merchant position information, and determining matched popularization content according to the user data under the condition that verification is passed.

In some embodiments, the scan location information may be first location checked based on the merchant location information when determining matching promotional content based on the user data. By this, it is possible to compare and verify whether the merchant position information and the scanned position information coincide or whether a certain positional relationship condition is satisfied.

And under the condition that the verification is passed, further determining the popularization content matched with the verification according to the user data. For example, if the merchant location and the scanning location are found to be very close or within a specific geographic range, the appropriate promotional content is accurately pushed according to the historical behavior, preference and other data of the user.

Through carrying out the position verification to merchant position information and scanning position information, can ensure the accuracy and the relativity of popularization content, avoid pushing unsuitable content because the position information mismatch, improve effect and the user's of popularization experience.

In the embodiment of the application, the promotion content corresponding to the carrier identifier can be dynamically updated according to different positions of users, so that the flexibility of the carrier identifier is improved, and the flexibility of content promotion is improved.

In some embodiments, when receiving a registration request sent by any merchant terminal through scanning an unassociated target information carrier in a plurality of information carriers, determining the merchant identification information may be specifically implemented as:

Receiving a registration request sent by any merchant terminal for scanning an unassociated target information carrier in a plurality of information carriers;

Responding to the registration request, taking the registration prompt information as page content corresponding to the page address and sending the page content to the merchant terminal;

registration information sent by a merchant terminal is obtained to determine merchant identification information.

In the embodiment of the application, when receiving a registration request sent by any merchant terminal after scanning a target information carrier which is not associated with a plurality of information carriers, the server terminal can send registration prompt information to the merchant terminal as page content corresponding to a page address. The registration prompt may include content such as directions to fill out merchant related information, terms to be agreed upon, and the like.

After the merchant receives the registration prompt message page, the merchant can fill in and send the registration message according to the requirement. The server side obtains the registration information sent by the merchant side, so that identification information of the merchant can be determined, and the registration association flow of the merchant and the target information carrier is completed.

In some embodiments, the promotion content includes object prompt information of at least one promotion object, and the information processing method may further include:

Receiving an object selection request sent by a user side, and determining object identification information of a selected popularization object, wherein the object selection request is generated by the user side in response to a selection operation for at least one popularization object;

counting the object selection quantity of different popularization objects in corresponding popularization contents of the target information carrier;

and combining the scanning quantity and the object selection quantity to determine the popularization effect corresponding to the merchant location of at least one popularization object on line.

The server side may receive an object selection request sent by the user side, where the object selection request may be generated after the user side performs a selection operation on at least one promotion object by using the user side. Then, the server may determine object identification information of the promotion object selected by the user.

The server side can also count the selected number of different popularization objects in the corresponding popularization content of the target information carrier. Therefore, the popularization effect corresponding to at least one popularization object in the off-line merchant location can be determined by combining the scanning quantity of the target information carrier and the object selection quantity of different popularization objects. For example, if the number of objects selected by a promotional object is large, and the number of scans of the target information carrier is large, it is indicated that the promotional object has a good promotional effect at the off-line merchant location, whereas if the number of scans is large, but the number of objects selected is small, it may mean that the promotional object is not effective to promote the promotional effect to be promoted, although attracting the attention of the user.

In one possible implementation manner of the present application, the server may aggregate and classify the received object selection requests according to a certain time interval, for example, daily, weekly, monthly, so as to count the number of selections of each promotion object in the time period. The server may further be provided with a data processing module, so that the data processing module is used to analyze and classify the received object selection request in real time, so as to update the selection number of each popularization object in real time.

In some embodiments, the information processing method may further include:

And according to the scanning quantity, evaluating the popularization effect of the off-line merchant places.

In some embodiments, the information processing method may further include, after the association relationship is established successfully,

And accumulating the number of carrier popularizes corresponding to the popularizing end according to the association relation, wherein the number of carrier popularizes is used for evaluating the popularizing behaviors corresponding to the popularizing personnel.

In the embodiment of the application, the server can establish a database or a data storage structure for recording the association relationship between the merchant identification information and the target information carrier and the corresponding popularization end information. When the association is successfully established, the associated data may be stored in this structure.

When the number of carrier popularization corresponding to the popularization end is counted, the identification of the popularization end can be used as a search condition, and all the association relation records are traversed. And counting each associated record matched with the popularization end identifier.

However, the method is not limited thereto, and a timing task may be set, for example, statistics may be performed on newly established association relationships periodically every day, every week or every month, records belonging to a specific promotion terminal may be screened out, and the number may be calculated. Or the data is stored in a classified manner according to the promotion terminal, so that the classified data of the specific promotion terminal is directly obtained in statistics, and the corresponding carrier promotion quantity can be rapidly obtained.

In some embodiments, the information processing method may further include:

Transmitting navigation path information of a plurality of off-line merchant places to a promotion terminal so as to display the navigation path information by the promotion terminal;

Receiving a registration request sent by any merchant terminal by scanning an unassociated target information carrier in at least one information carrier, and determining merchant identification information comprises:

When the promotion position of the promotion end is positioned at any off-line merchant location indicated in the navigation path information, a registration request sent by the off-line merchant location corresponding to the merchant end for scanning at least one unassociated target information carrier in the information carrier is received, and merchant identification information of the off-line merchant location is determined.

In some embodiments, sending navigation path information of a plurality of off-line merchant locations to a promotion end for the promotion end to display the navigation path information includes:

Generating navigation path information according to the current position information uploaded by the promotion terminal and merchant positions corresponding to a plurality of off-line merchant places respectively;

and sending the navigation path information to the promotion end for the promotion end to display the navigation path information.

In some embodiments, the information processing method may further include:

acquiring real-time position information uploaded by a popularization terminal;

after the association relation is established successfully, calculating registration time consumption corresponding to the merchant identification information by combining the real-time position information;

Counting the number of carrier popularizes, average registration time consumption and driving distance corresponding to the popularizing staff in each popularizing period, and generating a popularizing record corresponding to the popularizing staff;

Generating a target form from the popularization records of the popularization periods, and feeding back the target form to the control end so as to allow a control person to check and evaluate the popularization behaviors of the popularization person.

In the embodiment of the application, the server side can receive the real-time position information of the promotion side and the registration request sent by the target information carrier which is not associated with the merchant section scanning, and after the merchant identification information is also ordered, the time consumption for registration calculation is started.

The server may first record a time point when the registration request is received, and then may determine, according to the real-time location information provided by the promotion end, a time point when the promotion end arrives at the offline merchant location. The time consuming registration can be determined by calculating the time difference between the time point when the registration request is received and the time point when the promotion end arrives at the off-line merchant location.

In the embodiment of the application, the server can perform a series of data statistics and record generation work in each set promotion period. Firstly, the number of the corresponding carriers to be promoted can be counted for the promoting personnel, namely the total number of the information carriers successfully promoted by the promoting personnel in the period. Registration average time consumption may also be calculated. The average registration time consumption can be calculated by acquiring the time consumption of each merchant registration process which is responsible for the popularization person and then averaging the time consumption, and the average registration time consumption can reflect the overall registration efficiency of the popularization person. In addition, the driving distance of the popularization personnel in the period can be counted, and the driving distance can be obtained by acquiring the moving track of the popularization terminal through the positioning data of the popularization terminal and calculating the moving track. And finally, integrating the statistical data to generate a popularization record corresponding to the popularization personnel. The popularization record can comprehensively reflect the work result, efficiency and effort of the popularization personnel in a popularization period, and provides important basis for evaluating the work performance, making incentive measures and optimizing the popularization strategy.

The server can integrate popularization records of the popularization personnel in a plurality of popularization periods to generate a target form. The target table can contain key data such as carrier promotion number, average registration time consumption, driving distance and the like of each promotion person in different promotion periods.

After the target table is generated, the server side can feed the target table back to the control side. The control personnel can intuitively check the work performance data of all the popularization personnel in different time periods by receiving the target table through the control personnel.

According to the detailed data, control personnel can comprehensively and deeply evaluate popularization behaviors of popularization personnel, for example, judge which popularization personnel have remarkable work effects and which need improvement, and further make corresponding management decisions, such as rewarding excellent popularization personnel, providing training for poorly performing personnel, adjusting work arrangement and the like.

In some embodiments, the information processing method may further include:

Receiving a search request of a control end for a target form, and determining search conditions;

And determining popularization records matched with the search conditions and sending the popularization records to the control terminal.

Fig. 3 schematically illustrates a schematic diagram of a promotion record provided by an embodiment of the present application.

As shown in FIG. 3, a promotional record of promotional person A at 2024, 5, 6 is shown in this interface.

301 May display navigation path information for promotional activity by promotional person a on the day, which indicates that it accesses a plurality of off-line merchants in sequence.

302 May show information such as the number of carrier promotions on the day, average time spent registering, and distance travelled by the promotion person a.

In the embodiment of the application, the server side can receive the search request sent by the control side aiming at the target table. After receiving the request, the server can analyze the request, so that specific search conditions are defined. Then, the server can search and screen the related data of the target table to determine the popularization records matched with the search conditions.

Finally, the server can send the found matching promotion record back to the control end for subsequent processing, display or other operations by the control end.

In some embodiments, receiving a registration request sent by any merchant terminal by scanning an unassociated target information carrier in at least one information carrier to determine merchant identification information may be specifically implemented as:

Receiving a registration request sent by a merchant terminal by scanning any information carrier;

determining whether an association of the information carrier has been established;

if not, the registration prompt information is used as the page content corresponding to the page address and is sent to the merchant terminal, the registration information sent by the merchant terminal is obtained to determine the merchant identification information,

If yes, sending failure prompt information to the merchant terminal.

After receiving a registration request sent by a merchant terminal by scanning any information carrier, the server terminal can firstly judge whether the information carrier has established an association relationship with other merchant terminals before establishing the association relationship between the merchant terminal and the information carrier, and if the information carrier has not established an association relationship with other merchant terminals, the server terminal can send registration prompt information to the merchant terminal as page content corresponding to a page address. Then, the server acquires registration information sent by the merchant terminal, and further determines merchant identification information so as to create an association relationship between the merchant terminal and the information carrier. If the information carrier has established an association relationship with other merchant terminals, the server terminal can send failure prompt information to the merchant terminal to inform the merchant that the registration cannot be performed.

Therefore, the registration request of the merchant terminal can be effectively processed, and the validity and accuracy of the registration process are ensured.

In the embodiment of the application, the server side can maintain an association database or a data structure, wherein the association condition of each information carrier and the merchant side is recorded. When a registration request is received from the merchant terminal, the server terminal may extract the identity of the information carrier involved in the request. Then, the database of association relation is queried, and whether the record of the corresponding association merchant terminal exists or not is determined by matching the identification of the information carrier. In addition, the server may set an association status identifier, such as "associated" and "unassociated", for each information carrier. When processing the registration request, the status identifier of the information carrier is read directly to determine whether an association has been established.

In some embodiments, the information processing method may further include:

Based on the number of the carrier popularization, calculating popularization benefits of popularization personnel according to preset division strategies.

The preset division policy may be a revenue distribution rule pre-agreed by the platform (possibly the promotion platform, the advertising agency, etc.) and the promoter. The revenue distribution rules may be used to specify how revenue is distributed based on the number of carrier promotions. For example, the split policy may specify that the platform and merchant distribute revenue generated by the promotion in a proportion. The preset split strategy may include, for example, proportional split, stepwise split, fixed-cost addition split, etc. For the proportion division, for example, the platform and the popularization personnel distribute popularization benefits according to the proportion of 3:7, namely, the platform obtains 30% of the total popularization benefits, and the popularization personnel obtains 70%. This ratio may vary from product to product, industry to industry, or merchant scale to merchant scale. The stepwise division may be, for example, setting different division proportional intervals according to the number of carrier popularizes or other relevant indicators. For example, when the number of carriers promoted is between 1000-5000 times, the platforms and promoters are separated by 4:6, and when the number of scans exceeds 5000 times, they are separated by 2:8. The strategy can motivate popularization staff to strive to improve the popularization effect and achieve higher scanning quantity.

If yes, sending failure prompt information to the merchant terminal.

In some embodiments, the information processing method may further include:

acquiring media data acquired by a promotion end in an offline merchant place corresponding to a merchant end;

counting the carrier promotion quantity, average registration time consumption and driving distance corresponding to the promotion personnel in each promotion period, and generating promotion records corresponding to the promotion personnel comprises:

And counting the carrier promotion quantity, average registration time consumption, driving distance and media data corresponding to the promotion personnel in each promotion period, and generating promotion records corresponding to the promotion personnel.

Wherein the media data may include, for example, photographs, video, audio, etc. The promotion terminal can shoot pictures or videos of storefront appearance, internal arrangement, commodity display and the like of off-line commercial tenant places, or record audio such as introduction of commercial tenants to promotion objects, feedback of customers and the like.

The media data may be used to prove that the promotional personnel did arrive at the off-line merchant location. For example, the photo may include unique identification, sign, interior decoration and other unique and non-replicable feature elements of the off-line merchant location, and the video may present dynamic scenes such as movement tracks of the popularization personnel on-line merchant location, communication interaction with merchant personnel and the like.

In this case, media data collected by the merchant location under the online popularization terminal may be stored as one of the popularization records.

In some embodiments, the information processing method may further include:

and accumulating the scanning quantity corresponding to the target carrier identifier based on the content acquisition request, wherein the scanning quantity is used for popularizing and evaluating the merchant terminal.

In embodiments of the application, the number of scans may be understood as the number of times the information carrier corresponding to the target carrier identification is "touched" or "viewed". In practical applications, each content acquisition request associated with the destination carrier identification may be considered a scan. For example, in a mobile phone application promotion scenario, if the target carrier identifier is a promotion page identifier of a certain application, the promotion page is recorded as a scan every time a user opens the promotion page (generates a content acquisition request), and the number of scans increases accordingly.

The statistical manner of the number of scans may vary depending on the particular system and application scenario. The method can be used for accurately counting each independent request, and can also be used for filtering or adjusting according to some rules. For example, to avoid repetition of the count, the server may set a period of time (e.g., multiple accesses by the same user over 1 hour are counted as one), or exclude some invalid requests (e.g., machine automatic access rather than real user access).

The accumulating operation may be a process of accumulating the number of scans corresponding to the content acquisition request each time related to the target carrier identification. This process may be done by a counter or a statistics module. For example, in a digital marketing platform, where there is a special statistics function, when a content acquisition request (user opens a mail) associated with a target carrier identification (e.g., a mail identification in an email marketing campaign) is identified, the number of scans of the mail is increased by 1, and is accumulated over time and for more users' accesses.

The generalization assessment may be to measure the propagation effects and influence of a certain information carrier. By analyzing the scanning quantity, the information carrier corresponding to the target carrier identification can be known how much people look at, pay attention to or touch the information carrier, so that the popularization breadth is estimated.

In some embodiments, the information processing method may further include:

Receiving a content acquisition request triggered by any user side scanning an information carrier displayed in any popularization medium;

determining a carrier identity of the information carrier;

Accumulating the scan number corresponding to the target carrier identification includes:

In some embodiments, the information processing method may further include:

In some embodiments, according to the number of scans, evaluating the popularization effect of the offline merchant location may be specifically implemented as:

based on the scanning quantity, calculating popularization benefits of the merchant terminal according to a preset division strategy.

The preset division policy may be a revenue distribution rule pre-agreed by the platform (possibly the promotion platform, the advertisement agency, etc.) and the merchant terminal. The revenue distribution rules may be used to specify how revenue is distributed based on the number of scans. For example, the split policy may specify that the platform and merchant distribute revenue generated by the promotion in a proportion. The preset split strategy may include, for example, proportional split, stepwise split, fixed-cost addition split, etc. For the proportion division, for example, the platform and the merchant distribute promotion benefits according to a proportion of 3:7, namely, the platform obtains 30% of the total promotion benefits, and the merchant obtains 70%. This ratio may vary from product to product, industry to industry, or merchant scale to merchant scale. The stepwise division may be, for example, setting different division proportional intervals according to the number of scans or other related indicators. For example, platforms and merchants are separated by 4:6 when the number of scans is between 1000-5000 times, and by 2:8 when the number of scans exceeds 5000 times. The strategy can motivate merchants to strive to improve popularization effect and achieve higher scanning quantity. The fixed fee is divided into, for example, a fixed promotion fee is paid to the platform for the merchant, and then the fixed fee is divided into a certain proportion according to the scanning quantity. For example, a merchant pays a fixed fee of 1000 yuan first, and then for every 100 scans, the platform and merchant are separated by 1:9.

In some embodiments, the information processing method may further include:

Determining the next off-line merchant location according to the navigation path information and the current position information of the promotion end;

generating navigation time information according to the current position information of the popularization end and the merchant position of the next offline merchant place;

And sending the navigation time information to the popularization terminal for the popularization terminal to display the navigation time information.

In the embodiment of the application, the server can firstly determine the next offline merchant location to be forwarded according to the navigation path information and the current position information of the promotion end. And then, calculating the time required for reaching the position by comparing the current position of the promotion end with the specific position of the next merchant place, thereby generating navigation time information. Finally, the navigation time information is transmitted to the popularization terminal, so that the popularization terminal can display the navigation time information to popularization personnel, and the popularization terminal can know the time required for reaching the next merchant place in advance, so that the popularization work and the schedule can be planned better.

In some embodiments, the information processing method may further include:

Acquiring access path information generated by a popularization end for sequentially accessing a plurality of off-line merchant places based on navigation path information;

Based on the access path information and the navigation path information, popularization behaviors of the popularization personnel are evaluated.

The access path information may be used to record the actual action track and access sequence of the popularization person.

After the server acquires the access path information, the access path information can be compared with preset navigation path information and comprehensively analyzed. For example, how the popularizer accesses strictly according to the navigation path information without unnecessary deviation and delay can indicate that the popularizer has good execution capacity and working discipline, and if the navigation path information and the access path information have larger deviation, such as detouring, missing some off-line merchant places, or staying in some places for too long, the situation that the popularizer is unfamiliar with the route, has lower working efficiency or has other problems can be reflected.

In some embodiments, based on the access path information and the navigation path information, evaluating the promotion behavior of the promoter may be specifically implemented as:

calculating the path matching degree of the access path information and the navigation path information;

and evaluating popularization behaviors of the popularization personnel based on the path matching degree.

In the embodiment of the application, after the server side obtains the access path information, the access path information and the navigation path information can be compared and analyzed to calculate the matching degree of the access path information and the navigation path information. For example, a plurality of factors such as the consistency of the order of the actually accessed merchant locations with the order of the navigation plan, the similarity of the actual walking route with the navigation recommended route, the deviation of the stay time at each merchant location from the expected time, and the like may be considered in the calculation. By quantifying these factors, a specific match level value or ratio can be derived.

The promotional behaviour of the promotional person may then be assessed based on the calculated path matching degree. If the path matching degree is high, the popularization personnel can better follow the navigation planning, the standardization and the efficiency of the work can be higher, and the organization and the discipline can be stronger.

Conversely, if the path matching is low, this may mean that the popularizer has problems such as getting lost, changing routes without permission, and staying in the popularizing process, reflecting that the job may be unfamiliar, lack of planning, or the job attitude may be inadequate.

The evaluation mode based on the path matching degree can provide powerful support for objectively and accurately evaluating the work performance of the popularization personnel, is beneficial to finding problems and exciting excellent behaviors, and can be used for training and improving pertinently so as to improve the quality and effect of popularization work.

Fig. 4 shows a system architecture diagram of an information processing method according to an embodiment of the present application.

As shown in fig. 4, the server may generate information carriers with unique carrier identifiers in batch, and then may send the information carriers to a promoting end of a promoting person, and the promoting person promotes the information carriers to an off-line merchant location.

And in the on-line merchant place, the popularization personnel can assist the merchant to register. The merchant can utilize the merchant end to scan the information carrier for registration operation, and during registration, the merchant can provide merchant identification information and promotion identification information of promotion personnel, and then the merchant end can send the merchant identification information, the promotion identification information and the carrier identification information to the server end so that the server end can create the association relationship of the merchant identification information, the promotion identification information and the carrier identification information.

After the registration is successful, the information carrier can be displayed in the off-line merchant location, so that a user accessing the off-line merchant location can scan the information carrier by using the user terminal to acquire popularization content pointed by the information carrier.

After scanning the information carrier, the user side may send user data and an information carrier identifier to the server side, where the user data is used to match personalized promotion content for the user, and the information carrier identifier is used to accumulate a number of scan codes for the merchant, so as to evaluate promotion behavior of the merchant based on the number of scan codes.

The information processing method provided by the application is schematically described below in connection with a specific application scenario.

The server side can generate a plurality of two-dimensional codes serving as information carriers, each two-dimensional code corresponds to a page address, and the two-dimensional codes can be displayed through different popularization media such as paper leaflets and electronic posters.

A user sees two-dimension codes on a paper leaflet of a home service on the street and scans the two-dimension codes, and the user side sends a content acquisition request to the server side based on a page address obtained by scanning the two-dimension codes.

And the server side responds to the request and determines the user data corresponding to the user side. For example, the user is known to be near a certain cell by scanning the position information, and the user is found to frequently browse the related content of the household service by characteristic data such as age, sex and the like of the user collected in the scanning process of the user side and historical behavior data recorded by the user identification information.

Then, the server determines a plurality of household service objects to be promoted. And determining a plurality of proper household services from a plurality of objects to be promoted by taking the service range including the district where the user is located and the service time matched with the current time as screening conditions. Based on the service prompt information of the household services, popularization contents are generated.

And finally, the promotion content including the personnel introduction, service items, preferential activities and the like of the household service is transmitted to the user side as page content of the page address for the user side to display, and the user can select the household service suitable for the user according to the displayed content.

Further, in order to improve the chronicity and fixability of content popularization, the two-dimensional code can be promoted to an off-line merchant place by a promoting person, after the popularization is successful, the two-dimensional code can be displayed in the off-line merchant place, for example, can be posted on a table, a foreground and the like, so that effective content touch and feedback collection are realized.

Popularization personnel can acquire unassigned two-dimensional codes from the server to popularize. The server side sends navigation path information of a plurality of off-line merchant locations to the promotion side, and promotion personnel arrive at the off-line merchant locations to conduct promotion activities according to navigation.

After the popularization personnel arrive at the off-line merchant location, the merchant can register by utilizing the merchant end to scan the two-dimensional code, and after the registration is successful, the two-dimensional code can be bound with the off-line merchant location. After the two-dimension code is bound with the off-line merchant location, a user can continuously scan for a long time, and the merchant can be excited according to the scanning quantity of the two-dimension code, so that the popularization enthusiasm of the merchant is improved.

And, the user can upload the information including code scanning time, position, unique two-dimensional code identification and the like automatically by the user terminal in each code scanning action, and the server terminal can continuously detect the popularization effect of each two-dimensional code. In addition, through combining the position information of the commercial tenant and the user, the server can realize more accurate content delivery, ensure to popularize the content and start the target user group, promote the conversion rate.

In the embodiment of the application, in order to improve promotion enthusiasm of merchants, the merchants can be stimulated based on the scanning quantity of the two-dimensional codes, and the stimulation form can comprise commission distribution, for example. In order to provide fairness and effectiveness of the incentive, risk is reduced, and the incentive may be risk controlled. For example, abnormal scan data is checked to prevent merchants from swiping the scan amount by improper means. Meanwhile, other data such as actual consumption conditions of users, evaluation of services and the like are combined, popularization effects of merchants are comprehensively evaluated, and reasonable distribution of excitation is ensured.

Firstly, a perfect wind control system can be established to monitor the change trend of the scanning data in real time, and a reasonable threshold value is set so as to trigger an alarm when the data is abnormal. Meanwhile, multi-dimensional analysis is performed on the scanned data of the merchant, including time, region and user behavior characteristics, to identify unreasonable concentrated or abnormal patterns, such as a large number of scans from the same IP address in a short time, so that improper swipe behaviors that may exist are suspected.

Secondly, the scanning data is comprehensively evaluated by combining the actual consumption condition of the user and the evaluation of the service. If an increase in the scan volume is found without a corresponding increase in the amount consumed or user rating, this may be an indication of improper acquisition of the incentive.

In terms of rule formulation and execution, rules can be explicitly motivated, including allowed behaviors and violations, and reasonable upper and lower limits of the motivation are set. For a offending merchant, penalties such as deduction of incentives, reduction of credit ratings, or cancellation of partnerships should be strictly performed, and reporting mechanisms established to encourage supervision.

Secondly, encryption techniques and digital signatures can also be employed to ensure the authenticity and integrity of the data, while introducing artificial intelligence and machine learning algorithms to automatically identify potential misbehaving and abnormal user patterns.

In addition, periodic auditing and evaluation can be performed to check the rationality and violation of incentive distribution and evaluate the effectiveness of risk control measures. According to the evaluation result, the risk control system is continuously improved, the incentive policy is adjusted, the data monitoring method is optimized, and the technical precaution is enhanced.

Fig. 5 schematically illustrates a schematic diagram of risk control provided by an embodiment of the present application.

As shown in fig. 5, after a user scans the information carrier with the user terminal, user data may be acquired, the user data may first flow to the wind control system, and the wind control system may perform risk detection on the user data, and after the risk detection is passed, push the promotion content to the user terminal.

After the user selects at least one promotion object based on promotion content displayed by the user side, the promotion object can be circulated to the wind control system again to perform risk detection, and under the condition of passing the risk detection, the short code scanning quantity of the commercial tenant is accumulated to excite the commercial tenant. Further, the risk detection may be performed again before the merchant is motivated, and a merchant commission may be given after the risk detection has passed.

For the merchant, risk control may be performed at the merchant registration and commission acquisition node of the merchant, and the merchant registration and commission acquisition may be allowed if the risk control passes.

Fig. 6 shows a block diagram of an information processing apparatus according to an embodiment of the present application, which may be applied to a server, as shown in fig. 6, and may specifically include:

a carrier generation module 601, configured to generate a plurality of information carriers, where each information carrier corresponds to a unique carrier identifier;

The carrier determining module 602 is configured to determine, in response to an information acquisition request sent by any promotion end, at least one information carrier that is not allocated among the plurality of information carriers, where the information acquisition request is generated by the promotion end in response to an acquisition operation of a promotion person;

The navigation sending module 603 is configured to send navigation path information of a plurality of off-line merchant locations to the promotion end, so that the promotion end displays the navigation path information;

A first request receiving module 604, configured to, when the promotion location of the promotion end is located at any offline merchant location indicated in the navigation path information, receive a registration request sent by the offline merchant location corresponding to the merchant end that scans an unassociated target information carrier in the at least one information carrier, and determine merchant identification information of the offline merchant location;

The association relation establishing module 605 is configured to establish an association relation between the merchant identification information and an object carrier identification corresponding to the object information carrier, where after the association relation is established, the object information carrier is used to display the merchant identification information in the offline merchant location through a promotion medium, and the object information carrier is used for a user side to scan to obtain corresponding promotion content.

In some embodiments, the information processing apparatus may further include:

The quantity accumulation module is used for accumulating the quantity of the carrier promotion corresponding to the promotion terminal according to the association relation, wherein the quantity of the carrier promotion is used for evaluating the promotion behaviors corresponding to the promotion personnel.

In some embodiments, the information processing apparatus may further include:

the real-time position acquisition module is used for acquiring the real-time position information uploaded by the popularization terminal;

the time consumption calculation module is used for calculating the registration time consumption corresponding to the merchant identification information by combining the real-time position information after the association relation is successfully established;

The record generation module is used for counting the carrier promotion quantity, average registration time consumption and driving distance corresponding to the promotion personnel in each promotion period, and generating promotion records corresponding to the promotion personnel;

The table generation module is used for generating a target table from the popularization records of a plurality of popularization periods, and feeding the target table back to the control end so as to enable a control person to check and evaluate the popularization behaviors of the popularization person.

In some embodiments, the information processing apparatus may further include:

The search request receiving module is used for receiving a search request of the control end for the target table and determining search conditions;

And the promotion record sending module is used for determining promotion records matched with the search conditions and sending the promotion records to the control end.

In some embodiments, the information processing apparatus may further include:

And the income calculation module is used for calculating the popularization income of the popularization personnel according to a preset division strategy based on the carrier popularization quantity.

In some embodiments, the information processing apparatus may further include:

The promotion information determining module is used for responding to the registration request and determining promotion personnel information of the promotion end in the registration request, wherein the promotion personnel information is input when the merchant end generates the registration request;

in some embodiments, the number accumulation module is specifically configured to:

Writing the popularization personnel information into the association relationship to establish the association relationship among the popularization personnel information, the merchant identification information and the target carrier identification corresponding to the target information carrier;

And counting the number of association relations containing the popularization personnel information to determine the carrier popularization number corresponding to the popularization end.

In some embodiments, the first request receiving module 603 may specifically be configured to:

receiving the registration request sent by the merchant terminal by scanning any information carrier;

determining whether the information carrier has established an association relationship;

if not, taking the registration prompt information as the page content corresponding to the page address and sending the page content to the merchant terminal, obtaining the registration information sent by the merchant terminal to determine the merchant identification information,

If yes, sending failure prompt information to the merchant terminal.

In some embodiments, the information processing apparatus may further include:

The media data acquisition module is used for acquiring media data acquired by the promotion end in an off-line merchant place corresponding to the merchant end;

In some embodiments, the record generation module may be specifically configured to:

In some embodiments, the navigation sending module 603 may specifically be configured to:

Generating navigation path information according to the current position information uploaded by the promotion end and merchant positions corresponding to a plurality of off-line merchant places respectively;

and sending the navigation path information to the promotion end so that the promotion end can display the navigation path information.

In some embodiments, the information processing apparatus may further include:

the merchant location determining module is used for determining the next off-line merchant location according to the navigation path information and the current position information of the promotion end;

the navigation time information generation module is used for generating navigation time information according to the current position information of the popularization end and the merchant position of the next offline merchant place;

And the time information sending module is used for sending the navigation time information to the popularization end so that the popularization end can display the navigation time information.

In some embodiments, the information processing apparatus may further include:

The access path acquisition module is used for acquiring access path information generated by the popularization end for sequentially accessing the plurality of off-line merchant places based on the navigation path information;

and the popularization behavior evaluation module is used for evaluating the popularization behavior of the popularization personnel based on the access path information and the navigation path information.

In some embodiments, the promotion behavior evaluation module may be specifically configured to:

In some embodiments, the information processing apparatus may further include:

The second request receiving module is used for receiving a content acquisition request of the user side, wherein the content acquisition request is used for requesting to acquire the popularization content;

And the scanning quantity accumulation module is used for accumulating the scanning quantity corresponding to the target carrier identification of the target information carrier based on the content acquisition request, wherein the scanning quantity is used for carrying out popularization and evaluation on the merchant terminal.

In some embodiments, the second request receiving module may specifically be configured to:

Determining a carrier identity of the information carrier;

In some embodiments, the scan number accumulation module may be specifically configured to:

In some embodiments, the first request receiving module 604 may specifically be configured to:

Receiving a registration request sent by any merchant terminal for scanning an unassociated target information carrier in the plurality of information carriers;

Responding to the registration request, taking registration prompt information as page content corresponding to the page address and sending the page content to the merchant terminal;

and acquiring registration information sent by the merchant terminal to determine merchant identification information.

In some embodiments, the promotion content includes object prompt information of at least one promotion object.

In some embodiments, the information processing apparatus may further include:

The third request receiving module is used for receiving an object selection request sent by the user side and determining object identification information of a selected popularization object, wherein the object selection request is generated by the user side in response to the selection operation of at least one popularization object;

the quantity counting module is used for counting the object selection quantity of different popularization objects in the corresponding popularization content of the target information carrier;

And the first popularization effect evaluation module is used for determining the popularization effect corresponding to the at least one popularization object in the off-line merchant place by combining the scanning quantity and the object selection quantity.

In some embodiments, the information processing apparatus may further include:

And the second popularization effect evaluation module is used for evaluating the popularization effect of the off-line merchant place according to the scanning quantity.

In some embodiments, the second promotion effect evaluation module may specifically be configured to:

and calculating popularization benefits of the merchant terminal according to a preset division strategy based on the scanning quantity.

The information processing apparatus shown in fig. 6 may perform the information processing method described in the embodiment shown in fig. 2, and its implementation principle and technical effects are not repeated. The specific manner in which the respective modules, units, and operations of the information processing apparatus in the above embodiments are performed has been described in detail in the embodiments concerning the method, and will not be described in detail here.

In one possible design, an information processing apparatus provided by an embodiment of the present application may be implemented as a computing device, which may include a storage component 701 and a processing component 702, as shown in fig. 7;

The storage component 701 stores one or more computer instructions for the processing component 702 to invoke and execute, so as to implement the information processing method provided by the embodiment of the present application.

Of course, the computing device may necessarily include other components, such as input/output interfaces, communication components, and the like. The input/output interface provides an interface between the processing component and a peripheral interface module, which may be an output device, an input device, etc. The communication component is configured to facilitate wired or wireless communication between the computing device and other devices, and the like.

The computing device may be a physical device or an elastic computing host provided by the cloud computing platform, and at this time, the computing device may be a cloud server, and the processing component, the storage component, and the like may be a base server resource rented or purchased from the cloud computing platform.

When the computing device is a physical device, the computing device may be implemented as a distributed cluster formed by a plurality of servers or terminal devices, or may be implemented as a single server or a single terminal device.

The embodiment of the application also provides a computer readable storage medium which stores a computer program, and the computer program can realize the information processing method provided by the embodiment of the application when being executed by a computer.

The embodiment of the application also provides a computer program product, which comprises a computer program, wherein the computer program can realize the information processing method provided by the embodiment of the application when being executed by a computer.

Wherein the processing components of the respective embodiments above may include one or more processors to execute computer instructions to perform all or part of the steps of the methods described above. Of course, the processing component may also be implemented as one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors or other electronic elements for executing the methods described above.

The storage component is configured to store various types of data to support operation in the device. The memory component may be implemented by any type or combination of volatile or nonvolatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.

It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described systems, apparatuses and units may refer to corresponding procedures in the foregoing method embodiments, which are not repeated herein.

The apparatus embodiments described above are merely illustrative, wherein the elements illustrated as separate elements may or may not be physically separate, and the elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art will understand and implement the present invention without undue burden.

From the above description of the embodiments, it will be apparent to those skilled in the art that the embodiments may be implemented by means of software plus necessary general hardware platforms, or of course may be implemented by means of hardware. Based on this understanding, the foregoing technical solution may be embodied essentially or in a part contributing to the prior art in the form of a software product, which may be stored in a computer readable storage medium, such as ROM/RAM, a magnetic disk, an optical disk, etc., including several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method described in the respective embodiments or some parts of the embodiments.

It should be noted that the above-mentioned embodiments are merely for illustrating the technical solution of the present application, and not for limiting the same, and although the present application has been described in detail with reference to the above-mentioned embodiments, it should be understood by those skilled in the art that the technical solution described in the above-mentioned embodiments may be modified or some technical features may be equivalently replaced, and these modifications or substitutions do not make the essence of the corresponding technical solution deviate from the spirit and scope of the technical solution of the embodiments of the present application.

Claims

1. An information processing method, characterized in that it is applied to a server, and the method comprises:

Generate multiple information carriers; wherein each information carrier corresponds to a unique carrier identifier;

In response to an information acquisition request sent by any promotion terminal, determining at least one unallocated information carrier among the multiple information carriers; the information acquisition request is generated by the promotion terminal in response to an acquisition operation of a promoter; the at least one information carrier is used to be sent to the promotion terminal for display at the promotion terminal or to generate different promotion media for distribution to the promoter;

Sending navigation path information of multiple offline merchant locations to the promotion terminal, so that the promotion terminal can display the navigation path information;

When the promotion location of the promotion terminal is located at any offline merchant venue indicated in the navigation path information, a registration request is received from the merchant terminal corresponding to the offline merchant venue when scanning an unassociated target information carrier in the at least one information carrier, and merchant identification information of the offline merchant venue is determined;

Establish an association relationship between the merchant identification information and the target carrier identification corresponding to the target information carrier; wherein, after the association relationship is established, the target information carrier is used to display through promotional media in the offline merchant venue; the target information carrier is used for scanning by the user terminal to obtain the corresponding promotional content.

2. The method according to claim 1, characterized in that after the association relationship is established, the method further comprises:

According to the association relationship, the number of carrier promotions corresponding to the promotion end is accumulated; the number of carrier promotions is used to evaluate the promotion behavior corresponding to the promoter.

3. The method according to claim 1, characterized in that the method further comprises:

Obtaining real-time location information uploaded by the promotion terminal;

After the association relationship is successfully established, the registration time corresponding to the merchant identification information is calculated in combination with the real-time location information;

Counting the number of carrier promotions, average registration time and driving distance corresponding to the promoter in each promotion cycle, and generating promotion records corresponding to the promoter;

The promotion records of multiple promotion cycles are used to generate a target table, and the target table is fed back to the control end so that the control personnel can view and evaluate the promotion behavior of the promoter.

4. The method according to claim 3, characterized in that the method further comprises:

receiving a search request from the control end for the target table, and determining a search condition;

The promotion records matching the search condition are determined and sent to the control terminal.

5. The method according to claim 2, characterized in that the method further comprises:

Based on the number of carrier promotions, the promotion income of the promoter is calculated according to a preset profit-sharing strategy.

6. The method according to claim 1, characterized in that the method further comprises:

In response to the registration request, determining the promoter information of the promoter terminal in the registration request, where the promoter information is input when the merchant terminal generates the registration request;

The accumulating the number of carrier promotions corresponding to the promotion end according to the association relationship includes:

Writing the promoter information into the association relationship to establish an association relationship between the promoter information, the merchant identification information and the target carrier identification corresponding to the target information carrier;

The number of associations including the promoter information is counted to determine the number of carrier promotions corresponding to the promotion end.

7. The method according to claim 1, wherein the step of receiving a registration request sent by any merchant terminal by scanning an unassociated target information carrier in the at least one information carrier to determine the merchant identification information comprises:

If not, the registration prompt information is used as the page content corresponding to the page address and sent to the merchant end, and the registration information sent by the merchant end is obtained to determine the merchant identification information,

If yes, a failure prompt message is sent to the merchant.

8. The method according to claim 3, characterized in that the method further comprises:

Acquire media data collected by the promotion terminal in an offline merchant location corresponding to the merchant terminal;

The statistics of the number of carrier promotions, average registration time and driving distance corresponding to the promoter in each promotion cycle, and the generation of promotion records corresponding to the promoter include:

The number of carrier promotions, average registration time, driving distance and media data corresponding to the promoter in each promotion cycle are counted to generate a promotion record corresponding to the promoter.

9. The method according to claim 1, wherein the sending navigation path information of multiple offline merchant locations to the promotion terminal so that the promotion terminal can display the navigation path information comprises:

Generate navigation path information according to the current location information uploaded by the promotion terminal and the merchant locations corresponding to the multiple offline merchant locations;

The navigation path information is sent to the promotion end so that the promotion end displays the navigation path information.

10. The method according to claim 9, characterized in that the method further comprises:

Determine the next offline merchant location based on the navigation path information and the current location information of the promotion terminal;

Generate navigation time information based on the current location information of the promotion terminal and the merchant location of the next offline merchant venue;

The navigation time information is sent to the promotion terminal so that the promotion terminal displays the navigation time information.

11. The method according to claim 1, characterized in that the method further comprises:

Acquire access path information generated by the promotion end by sequentially visiting the multiple offline merchant locations based on the navigation path information;

Based on the access path information and the navigation path information, the promotion behavior of the promoter is evaluated.

12. The method according to claim 11, characterized in that the evaluating the promotion behavior of the promoter based on the access path information and the navigation path information comprises:

Calculating a path matching degree between the access path information and the navigation path information;

The promotion behavior of the promoter is evaluated based on the path matching degree.

13. The method according to claim 1, characterized in that the method further comprises:

receiving a content acquisition request from the user terminal, wherein the content acquisition request is used to request acquisition of the promotional content;

Based on the content acquisition request, the scan quantity corresponding to the target carrier identification of the target information carrier is accumulated; wherein the scan quantity is used to perform promotion evaluation on the merchant terminal.

14. The method according to claim 13, wherein receiving the content acquisition request from the user terminal comprises:

Receiving a content acquisition request triggered by any user terminal scanning an information carrier displayed in any promotional medium;

determining a carrier identification of the information carrier;

The accumulating the number of scans corresponding to the target carrier identification includes:

When the carrier identification is consistent with the target carrier identification, the scan quantity corresponding to the target carrier identification is accumulated; the scan quantity is used for promotion evaluation.

15. The method according to claim 1, wherein the receiving a registration request sent by a corresponding merchant terminal of the offline merchant venue by scanning an unassociated target information carrier in the at least one information carrier, and determining the merchant identification information of the offline merchant venue comprises:

receiving a registration request sent by any merchant terminal by scanning an unassociated target information carrier among the multiple information carriers;

In response to the registration request, sending the registration prompt information as the page content corresponding to the page address to the merchant end;

The registration information sent by the merchant terminal is obtained to determine the merchant identification information.

16. The method according to claim 1, characterized in that the promotion content includes object prompt information of at least one promotion object; the method further comprises:

receiving an object selection request sent by the user terminal, and determining object identification information of the selected promotion object; the object selection request is generated by the user terminal in response to a selection operation on the at least one promotion object;

Counting the number of object selections of different promotion objects in the promotion content corresponding to the target information carrier;

The promotion effect corresponding to the at least one promotion object in the offline merchant location is determined based on the scan quantity and the object selection quantity.

17. The method according to claim 13, characterized in that the method further comprises:

Based on the scan quantity, the promotion effect of the offline merchant venue is evaluated.

18. The method according to claim 17, wherein evaluating the promotion effect of the offline merchant venue according to the scan quantity comprises:

Based on the scanning quantity, the promotion income of the merchant is calculated according to a preset profit-sharing strategy.

19. A computing device, comprising a processing component and a storage component;

The storage component stores one or more computer instructions; the one or more computer instructions are used to be called and executed by the processing component to implement the information processing method as described in any one of claims 1 to 18.

20. A computer storage medium, characterized in that a computer program is stored therein, and when the computer program is executed by a computer, the information processing method according to any one of claims 1 to 18 is implemented.

21. A computer program product, characterized in that the computer program product comprises computer program code, and when the computer program code is executed by a computer, the information processing method according to any one of claims 1 to 18 is implemented.