CN116916052A

CN116916052A - Information display method and device, electronic equipment and storage medium

Info

Publication number: CN116916052A
Application number: CN202310955284.9A
Authority: CN
Inventors: 梁宸; 李龙; 邢楷若; 李德智; 钟若瀛
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2023-07-31
Filing date: 2023-07-31
Publication date: 2023-10-20

Abstract

The disclosure provides an information display method, an information display device, electronic equipment and a storage medium, and belongs to the technical field of computers. The method comprises the following steps: displaying at least one live broadcast card, wherein the live broadcast card is used for displaying live broadcast pictures of a live broadcast room; for any direct broadcasting card, displaying virtual resource information on the direct broadcasting card under the condition that virtual resources are issued in a direct broadcasting room corresponding to the direct broadcasting card; and responding to the triggering operation of any live broadcast card with the virtual resource information, displaying a live broadcast page, and displaying a virtual resource popup window on the live broadcast page, wherein the virtual resource popup window displays at least one of the type of the virtual resource issued by the live broadcast room, the quantity of the resources withheld by the virtual resource and the use condition of the virtual resource. According to the scheme, the virtual resource information can be displayed on the live broadcasting card, so that a user does not need to enter the live broadcasting room, whether the virtual resource is issued by the live broadcasting room can be perceived through the live broadcasting card, and the efficiency of the user to perceive the virtual resource issued by the live broadcasting room is improved.

Description

Information display method and device, electronic equipment and storage medium

Technical Field

The disclosure relates to the field of computer technology, and in particular, to an information display method, an information display device, electronic equipment and a storage medium.

Background

With the development of electronic commerce and live broadcast, the shopping mode of the electronic commerce live broadcast is gradually emerging on a video platform. A user may browse a live broadcast room of the e-commerce live type at a video platform. To attract users to purchase goods, merchants often issue virtual resources such as coupons, collages, etc. in a living room. Accordingly, the user can pick up the virtual resources issued by the merchant in the living broadcast room to use the virtual resources to offset part of the resources required to pay for purchasing the commodity. However, the user needs to enter the live room to determine whether the live room has issued virtual resources. In addition, the number of virtual resources issued by the merchant is limited, or the effective time of the virtual resources is limited. Therefore, under the condition that the user does not enter the live broadcast room, the user cannot timely perceive that the virtual resource is issued by the live broadcast room, and the user misses the virtual resource. Therefore, how to improve the efficiency of users to perceive the virtual resources issued by the live broadcasting room is a technical problem to be solved.

Disclosure of Invention

The disclosure provides an information display method, an information display device, electronic equipment and a storage medium, which can display virtual resource information on a live broadcast card and improve the efficiency of a user to perceive a live broadcast room to issue virtual resources. The technical scheme of the present disclosure is as follows:

According to an aspect of the embodiments of the present disclosure, there is provided an information display method, including:

displaying at least one live broadcast card, wherein the live broadcast card is used for displaying live broadcast pictures of a live broadcast room;

for any direct broadcasting card, displaying virtual resource information on the direct broadcasting card under the condition that virtual resources are issued in a direct broadcasting room corresponding to the direct broadcasting card, wherein the virtual resource information is used for indicating that virtual resources are issued in the direct broadcasting room;

and responding to the triggering operation of any live broadcast card with the virtual resource information, displaying a live broadcast page, and displaying a virtual resource popup window on the live broadcast page, wherein the live broadcast page is used for displaying a live broadcast picture of a live broadcast room corresponding to the live broadcast card, and the virtual resource popup window displays at least one of the type of the virtual resource issued by the live broadcast room, the quantity of the resources blocked by the virtual resource and the use condition of the virtual resource.

According to another aspect of the embodiments of the present disclosure, there is provided an information display apparatus including:

the first display unit is configured to display at least one live broadcast card, wherein the live broadcast card is used for displaying live broadcast pictures of a live broadcast room;

The first display unit is configured to display virtual resource information on any live broadcasting card under the condition that virtual resources are issued in a live broadcasting room corresponding to the live broadcasting card, wherein the virtual resource information is used for indicating that virtual resources are issued in the live broadcasting room;

the second display unit is configured to respond to the triggering operation of any live broadcast card with virtual resource information, display a live broadcast page and a virtual resource popup window on the live broadcast page, wherein the live broadcast page is used for displaying a live broadcast picture of a live broadcast room corresponding to the live broadcast card, and the virtual resource popup window displays at least one of the type of the virtual resource issued by the live broadcast room, the quantity of the resources withheld by the virtual resource and the use condition of the virtual resource.

In some embodiments, the first display unit is configured to, for any direct broadcast card, display, on the direct broadcast card, a virtual resource identifier and a first acquisition control when a virtual resource has been issued in a direct broadcast room corresponding to the direct broadcast card, where the first acquisition control is used to jump to the direct broadcast room corresponding to the direct broadcast card after triggering, so as to acquire the virtual resource in the direct broadcast room.

In some embodiments, the first display unit is configured to determine, for any live card, a display style matching with an activity to which a virtual resource issued by a live room corresponding to the live card belongs, based on the activity to which the virtual resource issued by the live room belongs; and displaying the virtual resource identifier and the first acquisition control on the live broadcast card according to the display style.

In some embodiments, the first display unit includes:

a determining subunit, configured to determine, for any direct broadcast card, a target virtual resource among a plurality of virtual resources issued by a direct broadcast room corresponding to the direct broadcast card, where the target virtual resource is a first virtual resource with the largest quantity of withheld resources among a plurality of first virtual resources, or is a second virtual resource with the largest withheld parameter among a plurality of second virtual resources, the first virtual resource is a virtual resource without a use condition, the second virtual resource is a virtual resource with a use condition, and the withheld parameter is a ratio between the quantity of resources withheld by the virtual resources and the quantity of resources indicated by the use condition of the virtual resources;

The display subunit is configured to display the pattern identifier of the target virtual resource, a second acquisition control, the quantity of resources blocked by the target virtual resource and the use condition of the target virtual resource on the live broadcast card, wherein the second acquisition control is used for triggering and then jumping to a live broadcast room corresponding to the live broadcast card so as to acquire the target virtual resource in the live broadcast room.

In some embodiments, the determining subunit is configured to obtain, for any direct broadcast card, resource allocation information of a direct broadcast room corresponding to the direct broadcast card when virtual resources have been allocated in the direct broadcast room, where the resource allocation information includes a plurality of virtual resources allocated in the direct broadcast room, the number of resources blocked by each virtual resource, and a use condition of each virtual resource; and determining the target virtual resource based on the resource release information.

In some embodiments, the display subunit is configured to cancel displaying the number of resources withheld by the target virtual resource and the usage condition of the target virtual resource if the display time period of the number of resources withheld by the target virtual resource and the usage condition of the target virtual resource is greater than a time period threshold; and switching the second receiving control into a first receiving control, wherein the first receiving control is used for being triggered to jump to a live broadcasting room corresponding to the live broadcasting card so as to receive the virtual resource in the live broadcasting room.

In some embodiments, the first display unit is configured to display, for any direct broadcast card, the virtual resource information on the direct broadcast card when a virtual resource is issued in a direct broadcast room corresponding to the direct broadcast card and a deduction parameter of any virtual resource in the direct broadcast room is not less than a deduction parameter threshold, where the deduction parameter is a ratio between a number of resources that are covered by the virtual resource and a number of resources indicated by a use condition of the virtual resource.

In some embodiments, the apparatus further comprises:

a third display unit configured to display, in response to a trigger operation on the virtual resource popup window, a target item object in an item object list of the living broadcast room, where the item object list includes at least one item object available for redemption by the living broadcast room, the target item object being an item object supporting redemption using the virtual resource;

the third display unit is configured to display prompt information when the object list does not include the target object, where the prompt information is used to prompt that the object cannot be redeemed by the virtual resource currently.

In some embodiments, the first display unit is configured to respond to that a target live broadcasting room is issuing virtual resources, display a live broadcasting card of the target live broadcasting room and display virtual resource information on the live broadcasting card when the at least one live broadcasting card does not include the live broadcasting card of the target live broadcasting room, where the target live broadcasting room is a live broadcasting room concerned by an account number currently logged in by a terminal or a live broadcasting room to which an object of an item collected by the account number belongs; adjusting the display position of the live broadcast card of the target live broadcast room under the condition that the at least one live broadcast card comprises the live broadcast card of the target live broadcast room so as to enable the live broadcast card of the target live broadcast room to be positioned above other live broadcast cards; or, in the case that the at least one live broadcast card includes a live broadcast card of the target live broadcast room, displaying the live broadcast card of the target live broadcast room in a target display style, wherein the target display style is a display style different from other live broadcast cards.

In some embodiments, the first display unit is configured to determine, in response to the target live room being issued with virtual resources, a target display location, the target display location being a display location of any live card, in the event that the at least one live card does not include a live card of the target live room; and switching the live broadcasting card displayed at the target display position into the live broadcasting card of the target live broadcasting room.

In some embodiments, the apparatus further comprises:

a fourth display unit, configured to respond to a triggering operation of the virtual resource popup window, and display a redemption page of an item object in the case that the item object currently being taught in the living broadcast room is a target item object, wherein the target item object is an item object supporting to be redeemed by using the virtual resource, and the redemption page comprises detailed information of the item object and a redemption control, and the redemption control is used for redeeming the target item object after triggering;

the fourth display unit is further configured to display, on the live page, a list of item objects of the live room, including at least one item object available for redemption within the live room, if the item object is not the target item object.

According to another aspect of the embodiments of the present disclosure, there is provided an electronic device including:

one or more processors;

a memory for storing the processor-executable program code;

wherein the processor is configured to execute the program code to implement the information presentation method described above.

According to another aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform the above-described information presentation method.

According to another aspect of the disclosed embodiments, there is provided a computer program product comprising a computer program/instruction which, when executed by a processor, implements the above-described information presentation method.

The embodiment of the disclosure provides an information display scheme, which can enable a user to preview live contents of a live broadcasting room through a live broadcasting card by displaying live broadcasting pictures on the live broadcasting card. And under the condition that the virtual resource is issued by the live broadcasting room, the terminal displays the virtual resource information on a live broadcasting card of the live broadcasting room. By displaying the virtual resource information on the live broadcast card, a user does not need to enter the live broadcast room, and can only perceive whether the live broadcast room releases virtual resources through the live broadcast card, so that the efficiency of the user to perceive the release of the virtual resources in the live broadcast room is improved. In addition, by triggering the live broadcast card displayed with the virtual resource information, the live broadcast card automatically jumps to the live broadcast room and the popup window displays the related information such as the type of the virtual resource, the quantity of the blocked resources, the use condition and the like, thereby simplifying the operation of searching the virtual resource in the live broadcast room by a user and improving the man-machine interaction efficiency.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is a schematic diagram of an implementation environment, according to an example embodiment.

Fig. 2 is a flowchart illustrating a method of information presentation according to an exemplary embodiment.

Fig. 3 is a flowchart illustrating another information presentation method according to an exemplary embodiment.

Fig. 4 is a schematic diagram of a live card, according to an example embodiment.

Fig. 5 is a schematic diagram of another live card shown according to an example embodiment.

FIG. 6 is a schematic diagram of a target virtual resource, according to an example embodiment.

Fig. 7 is a schematic diagram of a live page, shown according to an example embodiment.

Fig. 8 is a schematic diagram of another live page shown in accordance with an exemplary embodiment.

FIG. 9 is a schematic diagram of a list of item objects shown according to an example embodiment.

Fig. 10 is a block diagram of an apparatus for information presentation, according to an exemplary embodiment.

Fig. 11 is a block diagram of another information presentation apparatus according to an exemplary embodiment.

Fig. 12 is a block diagram of an electronic device, according to an example embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

It should be noted that, the information (including but not limited to user equipment information, user personal information, etc.), data (including but not limited to data for analysis, stored data, presented data, etc.), and signals related to the present disclosure are all authorized by the user or are fully authorized by the parties, and the collection, use, and processing of relevant data is required to comply with relevant laws and regulations and standards of relevant countries and regions. For example, virtual resource information, resource release information, and the like referred to in this disclosure are acquired with sufficient authorization.

Fig. 1 is a schematic diagram of an implementation environment of an information presentation method according to an exemplary embodiment. Referring to fig. 1, the implementation environment specifically includes: a terminal 101 and a server 102. The terminal 101 may be connected to the server 102 through a wireless network or a wired network.

The terminal 101 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, an MP3 player (Moving Picture Experts Group Audio Layer III, mpeg 3), an MP4 (Moving Picture Experts Group Audio Layer IV, mpeg 4) player, and a laptop portable computer. An application program can be installed and run on the terminal 101, and a user can log in the application program through the terminal 101 to acquire a service provided by the application program. For example, the application is a video-type application, which is provided with live services. The user can browse various types of live broadcast through the application program, such as e-commerce type live broadcast. When the user browses the e-commerce type live broadcast, the user can get virtual resources such as coupons, full red packages and the like issued in the live broadcast room, and exchange articles in the live broadcast room by using the virtual resources. The server 102 may be a background server of the application, and the server 102 is configured to provide background services for the application.

The terminal 101 may refer broadly to one of a plurality of terminals, the present embodiment being illustrated by the terminal 101. Those skilled in the art will recognize that the number of terminals may be greater or lesser. For example, the number of the terminals may be several, or the number of the terminals may be tens or hundreds, or more, and the number and the device type of the terminals are not limited in the embodiments of the present disclosure.

Server 102 is at least one of a server, a plurality of servers, a cloud computing platform, and a virtualization center. Alternatively, the number of servers may be greater or lesser, which is not limited by the embodiments of the present disclosure. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services. In some embodiments, the server 102 takes on primary computing work and the terminal 101 takes on secondary computing work; alternatively, the server 102 takes on secondary computing work and the terminal 101 takes on primary computing work; alternatively, a distributed computing architecture is used for collaborative computing between the server 102 and the terminal 101. The server 102 may be connected to the terminal 101 and other terminals through a wireless network or a wired network, alternatively, the number of servers may be greater or less, which is not limited by the embodiments of the present disclosure.

Fig. 2 is a flow chart illustrating a method of information presentation, as shown in fig. 2, performed by an electronic device, comprising the steps of:

in step S201, the electronic device displays at least one live broadcast card, where the live broadcast card is used to display a live broadcast picture of a live broadcast room.

In the embodiment of the disclosure, the electronic device installs and runs an application program of a video class, and the application program is provided with a live broadcast service. The user can browse the focused live broadcast or recommended live broadcast on a live broadcast browsing page of the application program, and the user can search the live broadcast through the target application program and browse at least one searched live broadcast on a search result page. Accordingly, in response to a user browsing live broadcast operation, the electronic device displays at least one live broadcast card on a live broadcast browsing page. Or, in response to the operation of searching live broadcast by the user, the electronic device displays at least one live broadcast card on the search result page. And the live broadcasting card is used for displaying live broadcasting pictures of the live broadcasting room. In the process of browsing or searching live broadcast by a user, the live broadcast card is displayed, and the live broadcast picture of the live broadcast room is displayed on the live broadcast card, so that the user can preview the live broadcast content of the live broadcast room by viewing the live broadcast card without entering the live broadcast room, and the efficiency of acquiring the live broadcast content of the live broadcast room by the user is improved.

In step S202, for any direct broadcast card, if the electronic device issues a virtual resource in the direct broadcast room corresponding to the direct broadcast card, virtual resource information is displayed on the direct broadcast card, where the virtual resource information is used to indicate that the direct broadcast room issues the virtual resource.

In the embodiment of the disclosure, for any one of the displayed direct broadcast cards, the electronic device determines whether a virtual resource has been issued by a direct broadcast room corresponding to the direct broadcast card. Wherein the virtual resource is used for exchanging object objects such as clothes, food and the like which can be exchanged in the live broadcasting room. By exchanging the object with the virtual resource, a part of the resources required for exchanging the object can be deducted. The virtual resource can be a full coupon or a coupon, and the virtual resource can also be a red envelope such as a spelling hand gas red envelope. For example, if a redemption price of a certain item object is 100 resources and a user receives a full coupon of 100 minus 30, the user can redeem the item object only by 70 resources.

And under the condition that the fact that the virtual resources are issued by the live broadcasting room corresponding to the live broadcasting card is determined, the electronic equipment displays the virtual resource information on the live broadcasting card so as to prompt a user that the virtual resources are issued by the live broadcasting room corresponding to the live broadcasting card. The virtual resource information may be at least one of a pattern identifier, a coupon control, and a coupon pop-up window, and the embodiment of the present disclosure does not limit a specific display form of the virtual resource information. Therefore, by displaying the virtual resource information on the live card, the user can sense whether the live broadcasting room issues the coupons or not without entering the live broadcasting room, and the efficiency of the user to sense the live broadcasting room to issue the coupons is improved.

In step S203, in response to a triggering operation on any live broadcast card displaying virtual resource information, the electronic device displays a live broadcast page, and displays a virtual resource popup window on the live broadcast page, where the live broadcast page is used to display a live broadcast picture of a live broadcast room corresponding to the live broadcast card, and the virtual resource popup window displays at least one of a type of virtual resource issued by the live broadcast room, a number of resources blocked by the virtual resource, and a use condition of the virtual resource.

In the embodiment of the disclosure, in response to a triggering operation of a user on a live broadcast card displaying virtual resource information, the electronic device jumps to a live broadcast room corresponding to the live broadcast card, and determines at least one of virtual resources issued by the live broadcast room, types of the virtual resources, the number of resources withheld by the virtual resources and use conditions of the virtual resources. And then, the electronic equipment displays a live broadcast page of the live broadcast room, and displays a virtual resource popup window on the live broadcast page. And the live broadcast page displays live broadcast pictures of the live broadcast room. The virtual resource popup window displays at least one of the type of the virtual resource issued by the live broadcasting room, the quantity of the resources withheld by the virtual resource and the use condition of the virtual resource.

The embodiment of the disclosure provides an information display method, which can enable a user to preview live contents of a live broadcasting room through a live broadcasting card by displaying live broadcasting pictures on the live broadcasting card. And under the condition that the virtual resource is issued by the live broadcasting room, the terminal displays the virtual resource information on a live broadcasting card of the live broadcasting room. By displaying the virtual resource information on the live broadcast card, a user does not need to enter the live broadcast room, and can only perceive whether the live broadcast room releases virtual resources through the live broadcast card, so that the efficiency of the user to perceive the release of the virtual resources in the live broadcast room is improved. In addition, by triggering the live broadcast card displayed with the virtual resource information, the live broadcast card automatically jumps to the live broadcast room and the popup window displays the related information such as the type of the virtual resource, the quantity of the blocked resources, the use condition and the like, thereby simplifying the operation of searching the virtual resource in the live broadcast room by a user and improving the man-machine interaction efficiency.

In some embodiments, for any direct broadcast card, in a case that a virtual resource has been issued in a direct broadcast room corresponding to the direct broadcast card, displaying virtual resource information on the direct broadcast card includes: and for any direct broadcasting card, displaying a virtual resource identifier and a first acquisition control on the direct broadcasting card under the condition that the virtual resource is issued in the direct broadcasting room corresponding to the direct broadcasting card, wherein the first acquisition control is used for triggering and then jumping to the direct broadcasting room corresponding to the direct broadcasting card so as to acquire the virtual resource in the direct broadcasting room.

In the embodiment of the disclosure, the virtual resource identifier is displayed on the live broadcast card, so that the virtual resource information displayed on the live broadcast card is more striking, and a user can conveniently and rapidly perceive whether the live broadcast room corresponding to the live broadcast card issues the virtual resource. In addition, the first receiving control is displayed on the live broadcasting card, so that a user can jump to the live broadcasting room to receive the virtual resource by triggering the first receiving control, the user does not need to manually search for an entrance for receiving the virtual resource in the live broadcasting room, the user operation is simplified, and the man-machine interaction efficiency is improved.

In some embodiments, for any direct broadcast card, displaying a virtual resource identifier and a first pickup control on the direct broadcast card in a case where a virtual resource has been issued by a direct broadcast room corresponding to the direct broadcast card, including: for any direct broadcasting card, under the condition that virtual resources are issued by a direct broadcasting room corresponding to the direct broadcasting card, determining a display style matched with the activities based on the activities to which the virtual resources issued by the direct broadcasting room belong; and displaying the virtual resource identifier and the first acquisition control on the live broadcast card according to the display style.

In the embodiment of the disclosure, the display style of the live broadcast card is enriched by changing the virtual resource identifier and the display style of the first acquisition control on the live broadcast card. In addition, the virtual resource identification and the first acquisition control are displayed according to the display style matched with the activity, so that the information quantity displayed by the live broadcasting card is increased, and a user can conveniently perceive that the related activity is opened in the live broadcasting room or virtual resources are issued in the live broadcasting room through the live broadcasting card.

In some embodiments, for any direct broadcast card, in a case that a virtual resource has been issued in a direct broadcast room corresponding to the direct broadcast card, displaying virtual resource information on the direct broadcast card includes: for any direct broadcasting card, under the condition that virtual resources are issued in a direct broadcasting room corresponding to the direct broadcasting card, determining target virtual resources in a plurality of virtual resources issued in the direct broadcasting room, wherein the target virtual resources are first virtual resources with the largest quantity of withheld resources in a plurality of first virtual resources or second virtual resources with the largest withheld parameters in a plurality of second virtual resources, the first virtual resources are virtual resources without using conditions, the second virtual resources are virtual resources with using conditions, and the withheld parameters are the ratio between the quantity of the withheld resources of the virtual resources and the quantity of resources indicated by the using conditions of the virtual resources; and displaying the pattern identification of the target virtual resource, the second acquisition control, the quantity of the resources blocked by the target virtual resource and the use condition of the target virtual resource on the live broadcast card, wherein the second acquisition control is used for triggering and then jumping to a live broadcast room corresponding to the live broadcast card so as to acquire the target virtual resource in the live broadcast room.

In the embodiment of the disclosure, the information quantity of the live broadcast card can be further increased and the information displaying efficiency of the live broadcast card can be improved by displaying the detailed information of the virtual resource with the largest quantity of the withheld resources or the detailed information of the virtual resource with the largest withheld parameters on the live broadcast card.

In some embodiments, for any direct broadcast card, in a case that a virtual resource has been issued in a direct broadcast room corresponding to the direct broadcast card, determining a target virtual resource among a plurality of virtual resources issued in the direct broadcast room includes: for any direct broadcasting card, under the condition that virtual resources are issued in a direct broadcasting room corresponding to the direct broadcasting card, acquiring resource issuing information of the direct broadcasting room, wherein the resource issuing information comprises a plurality of virtual resources issued in the direct broadcasting room, the quantity of resources withheld by each virtual resource and the use condition of each virtual resource; and determining the target virtual resource based on the resource release information.

In the embodiment of the disclosure, by preferentially determining the virtual resource with no use condition and the most deducted resources as the target virtual resource, and determining the virtual resource with the largest deduction parameter as the target virtual resource under the condition that the virtual resource does not exist, the target virtual resource displayed on the live broadcast card can be the virtual resource with the best preference, the information quantity displayed on the live broadcast card can be improved, and the information display efficiency is improved.

In some embodiments, the method further comprises: canceling the quantity of the resources and the use conditions of the target virtual resources when the quantity of the resources and the use conditions of the target virtual resources are larger than the time threshold; and switching the second receiving control into a first receiving control, wherein the first receiving control is used for being triggered to jump to a live broadcasting room corresponding to the live broadcasting card so as to receive the virtual resource in the live broadcasting room.

In the embodiment of the disclosure, by updating the virtual resource information displayed on the live broadcast card, the more detailed related information of the target virtual resource can be displayed on the live broadcast card, so that the user can quickly perceive the virtual resource issued by the live broadcast room and the detailed information of the virtual resource. After a period of time, the information quantity of the virtual resource information displayed on the live broadcast card is reduced, the virtual resource information can be prevented from shielding live broadcast pictures displayed on the live broadcast card, and the display efficiency of live broadcast contents in a live broadcast room is improved.

In some embodiments, for any direct broadcast card, in a case that a virtual resource has been issued in a direct broadcast room corresponding to the direct broadcast card, displaying virtual resource information on the direct broadcast card includes: and for any direct broadcasting card, under the condition that virtual resources are issued in a direct broadcasting room corresponding to the direct broadcasting card and the deduction parameter of any virtual resource in the direct broadcasting room is not smaller than the deduction parameter threshold, displaying virtual resource information on the direct broadcasting card, wherein the deduction parameter is the ratio between the number of resources deducted by the virtual resources and the number of resources indicated by the use condition of the virtual resources.

In the embodiment of the disclosure, when the virtual resource with larger discount strength and larger preference strength is issued in the live broadcasting room, the virtual resource information is displayed on the live broadcasting cards of the live broadcasting room, so that more live broadcasting cards for displaying the virtual resource information are avoided, and a user can screen out the live broadcasting room with larger preference strength by checking whether the live broadcasting cards display the virtual resource information.

In some embodiments, the method further comprises: in response to triggering operation of the virtual resource popup window, displaying an item object list on a live broadcast page under the condition that a target item object is included in the item object list of the live broadcast room, wherein the item object list comprises at least one item object which can be exchanged by the live broadcast room, and the target item object is an item object supporting to be exchanged by using the virtual resource; and displaying prompt information for prompting that the object can not be converted by using the virtual resource currently under the condition that the object list does not comprise the target object.

In the embodiment of the disclosure, when the target object exists in the live broadcasting room after the user triggers the virtual resource popup window or retrieves the virtual resource, the object list is directly displayed on the live broadcasting page, and the target object for exchange is displayed in the object list, so that the operation of exchanging the object by the user is reduced, and the man-machine interaction efficiency is improved. When the target object does not exist in the live broadcasting room, prompt information is displayed to the user, so that the user can be timely informed that the current virtual resource is temporarily unavailable, and the user is not required to manually screen whether the target object exists in the object list.

In some embodiments, the method further comprises: in response to the target live broadcasting room issuing virtual resources, displaying live broadcasting cards of the target live broadcasting room under the condition that at least one live broadcasting card does not comprise the live broadcasting cards of the target live broadcasting room, and displaying virtual resource information on the live broadcasting cards, wherein the target live broadcasting room is a live broadcasting room concerned by an account number which is currently logged in by a terminal or a live broadcasting room which is a commodity object which is stored by the account number; under the condition that at least one live broadcast card comprises a live broadcast card of a target live broadcast room, adjusting the display position of the live broadcast card of the target live broadcast room so as to enable the live broadcast card of the target live broadcast room to be positioned above other live broadcast cards; or in the case that at least one live broadcast card comprises a live broadcast card of the target live broadcast room, displaying the live broadcast card of the target live broadcast room in a target display mode, wherein the target display mode is different from the display modes of other live broadcast cards.

In the embodiment of the disclosure, the live broadcast card of the target live broadcast room can be highlighted under the condition that the target live broadcast room is issuing the virtual resource, so that a user is reminded to enter the target live broadcast room to get the virtual resource, and the object in the target live broadcast room is converted through the virtual resource, the probability that the user misses the virtual resource is reduced, and the user experience and the human-computer interaction efficiency are improved.

In some embodiments, in response to the target live room being issued a virtual resource, displaying the live card of the target live room in the event that the at least one live card does not include the live card of the target live room, comprising: in response to the target live broadcasting room being issued with the virtual resource, determining a target display position which is the display position of any live broadcasting card under the condition that at least one live broadcasting card does not comprise the live broadcasting card of the target live broadcasting room; and switching the live broadcasting card displayed at the target display position into a live broadcasting card of the target live broadcasting room.

In the embodiment of the disclosure, the live broadcast card of the target live broadcast room is displayed at the more striking target display position, so that a user can quickly perceive the live broadcast card of the target live broadcast room, whether the virtual resource is issued by the target live broadcast room or not and the detailed information of the virtual resource issued by the target live broadcast room, the efficiency of the user for perceiving the information is further improved, and the probability of the user missing the virtual resource issued by the target live broadcast room is reduced.

In some embodiments, the method further comprises: responding to triggering operation of the virtual resource popup window, displaying a conversion page of an article object under the condition that the article object currently being explained in the living broadcast room is a target article object, wherein the target article object is an article object supporting conversion by using the virtual resource, and the conversion page comprises detailed information of the article object and a conversion control, and the conversion control is used for converting the target article object after triggering; in the event that the item object is not the target item object, a list of item objects of the living room is displayed on the living page, the list of item objects including at least one item object available for redemption within the living room.

In the embodiment of the disclosure, under the condition that the object currently being explained in the living broadcast room is the object supporting the exchange by using the virtual resource, the virtual resource popup window is triggered by the user, so that the user can directly jump to the exchange page of the object, the operation of exchanging the object by the user is further reduced, and the man-machine interaction efficiency is improved.

The above-mentioned fig. 2 shows an information display flow of the present disclosure, and the information display scheme provided by the present disclosure is further described below. Fig. 3 is a flowchart illustrating another method of information presentation, which is performed by a terminal as an example, referring to fig. 3, according to an exemplary embodiment, the method includes:

in step S301, the terminal displays at least one live broadcast card, where the live broadcast card is used to display live broadcast pictures in the live broadcast room.

In the embodiment of the disclosure, the terminal installs and runs an application program of a video class, and the application program is provided with a live broadcast service. The user can browse the focused live broadcast or recommended live broadcast on a live broadcast browsing page of the application program, and the user can search the live broadcast through the target application program and browse at least one searched live broadcast on a search result page. Correspondingly, responding to the operation of browsing live broadcast by the user, and displaying at least one live broadcast card on the live broadcast browsing page by the terminal. Or, in response to the operation of searching live broadcast by the user, the terminal displays at least one live broadcast card on the search result page. And the live broadcasting card is used for displaying live broadcasting pictures of the live broadcasting room. In the process of browsing or searching live broadcast by a user, the live broadcast card is displayed, and the live broadcast picture of the live broadcast room is displayed on the live broadcast card, so that the user can preview the live broadcast content of the live broadcast room by viewing the live broadcast card without entering the live broadcast room, and the efficiency of acquiring the live broadcast content of the live broadcast room by the user is improved.

In step S302, for any live card, when a virtual resource has been issued in the live broadcasting room corresponding to the live broadcasting card, virtual resource information is displayed on the live broadcasting card, where the virtual resource information is used to indicate that the virtual resource has been issued in the live broadcasting room.

In the embodiment of the disclosure, for any one of the displayed direct broadcast cards, the electronic device determines whether a virtual resource has been issued by a direct broadcast room corresponding to the direct broadcast card. Wherein the virtual resource is used for exchanging object objects such as clothes, food and the like which can be exchanged in the live broadcasting room. By exchanging the object with the virtual resource, a part of the resources required for exchanging the object can be deducted. The virtual resource can be a full coupon or a coupon, and the virtual resource can also be a red envelope such as a spelling hand gas red envelope. For example, when a redemption price of a certain item object is 100 resources and a user receives a full coupon of 100 minus 30, the user can redeem the item object only by 70 resources.

In some implementations, before the electronic device is able to display the live card, a live view of a live room displayed on the live card is determined, and whether resource deduction information is displayed on the live card. For example, in response to a user searching live, the terminal transmits a search request carrying a search keyword to the server. The server responds to the search request, searches the live broadcasting room matched with the search keyword, and determines whether the live broadcasting room distributes virtual resources. And the server returns the search result to the terminal, the terminal determines the live broadcast picture of the live broadcast room displayed on the live broadcast card according to the search result, and determines whether to display the resource deduction information on the live broadcast card according to the search result. Under the condition that the search result indicates that virtual resources are issued by the live broadcasting room, the terminal displays live broadcasting pictures and resource deduction information of the live broadcasting room on a live broadcasting card of the live broadcasting room; and under the condition that the search result indicates that the virtual resource is not issued by the live broadcasting room, the terminal displays a live broadcasting picture of the live broadcasting room on a live broadcasting card of the live broadcasting room.

In some embodiments, the terminal can display the resource deduction information on the live card in two ways.

In the first mode, for any direct broadcast card, under the condition that virtual resources are issued in a direct broadcast room corresponding to the direct broadcast card, the terminal displays a virtual resource identifier and a first acquisition control on the direct broadcast card. The virtual resource identifier may be a pattern, text, animation, or other type of identifier, to which embodiments of the present disclosure are not limited. The first acquisition control is used for jumping to a live broadcasting room corresponding to the live broadcasting card after triggering so as to acquire virtual resources in the live broadcasting room. The virtual resource acquired in the live broadcasting room can be any virtual resource issued in the live broadcasting room, can be the virtual resource with the largest deduction parameter issued in the live broadcasting room, and can be the virtual resource with the largest quantity of deduction resources issued in the live broadcasting room by triggering the first acquisition control. By displaying the virtual resource identifier on the live broadcast card, the virtual resource information displayed on the live broadcast card can be more striking, so that a user can conveniently and rapidly perceive whether the virtual resource is issued by the live broadcast room corresponding to the live broadcast card. In addition, through displaying the first retrieval control on the live broadcast card, the user can jump to the live broadcast room to retrieve the virtual resource by triggering the first retrieval control, the user does not need to manually search for an entrance for retrieving the virtual resource in the live broadcast room, the user operation is simplified, and the man-machine interaction efficiency is improved.

Fig. 4 is a schematic diagram of a live card displayed on a search results page. As shown in fig. 4, in response to the user searching for the keyword "outdoor shoes", the terminal displays a live broadcast card 401 of the live broadcast room of the user xxx on the search result page. The live broadcasting room of the user xxx is a live broadcasting room matched with the keyword. A virtual resource identifier 402 in the form of a pattern, a virtual resource identifier 403 in the form of text, and a first pickup control 404 are displayed on the live card 401.

In some embodiments, the terminal is capable of determining the virtual resource identifier and the display style of the first acquisition control according to different scenarios. For any direct broadcasting card, under the condition that virtual resources are issued by the direct broadcasting room corresponding to the direct broadcasting card, the terminal determines the activities to which the virtual resources issued by the direct broadcasting room belong. Then, the terminal determines, based on the activity to which the virtual resource belongs, a display style matching the activity. And the terminal displays the virtual resource identifier and the first acquisition control on the live broadcast card according to the display style matched with the activity. The terminal can determine the activity of the virtual resource according to the effective date of the virtual resource issued by the live broadcasting room. For example, when the effective date of the virtual resource is during the spring festival, the terminal determines that the activity to which the virtual resource belongs is a spring festival promotion activity, and then displays the virtual resource identifier and the first pickup control on the live card according to a display style matched with the spring festival promotion activity. The display style of the live broadcast card is enriched by updating the virtual resource identifier and the display style of the first acquisition control on the live broadcast card. In addition, the virtual resource identification and the first receiving control are displayed according to the display modes matched with the festival celebration activity and the sales promotion activity, so that the information quantity displayed by the live broadcasting card is increased, and a user can conveniently perceive that the sales promotion activity is opened in the live broadcasting room or virtual resources are issued in the live broadcasting room through the live broadcasting card.

For example, fig. 5 is a schematic diagram of another live card. As shown in fig. 5, the terminal displays a virtual resource identifier 502 in a pattern form, a virtual resource identifier 503 in a text form, and a first pickup control 504 on a live card 501 according to a display style matched with a spring festival promotional program.

In addition, under the condition that the terminal displays the virtual resource identifier and the first receiving control on the live broadcast card through the popup window, the terminal can not only change the display modes of the virtual resource identifier and the first receiving control, but also change the display modes of the popup window, such as changing the shape, the shading and the frame of the popup window.

And in the second mode, for any direct broadcast card, under the condition that virtual resources are issued in the direct broadcast room corresponding to the direct broadcast card, the terminal determines target virtual resources in a plurality of virtual resources issued in the direct broadcast room. The target virtual resource is a first virtual resource with the largest quantity of deducted resources in the first virtual resources or a second virtual resource with the largest deduction parameters in the second virtual resources. The first virtual resource is a virtual resource without using conditions, such as coupons without using thresholds, a pool of hands and feet, etc. The second virtual resource is a virtual resource with a use condition, such as a full coupon with a use threshold, a full red envelope, etc. The deduction parameter is the ratio between the number of resources that the virtual resource withholds and the number of resources indicated by the use condition of the virtual resource. For example, in the case of a full coupon in which the virtual resource is 100 full minus 30 full, the number of resources blocked by the virtual resource is 30, the number of resources indicated by the use condition of the virtual resource is 100, and the blocking parameter of the virtual resource is 0.3. After the terminal determines the target virtual resource, the terminal displays the pattern identification of the target virtual resource, the second acquisition control, the quantity of resources withheld by the target virtual resource and the use condition of the target virtual resource on the live card. The second acquisition control is used for jumping to a live broadcasting room corresponding to the live broadcasting card after triggering so as to acquire the target virtual resource in the live broadcasting room. The information quantity of the live broadcast card can be further increased and the information displaying efficiency of the live broadcast card can be improved by displaying the detailed information of the virtual resource with the largest quantity of the withheld resources or the detailed information of the virtual resource with the largest withheld parameters on the live broadcast card.

FIG. 6 is a schematic diagram of displaying a target virtual resource on a live card. As shown in fig. 6, in response to a user's search operation for the keyword "outdoor shoes", the terminal may first display a live card 601 of a live room of the user xxx on a search result page shown in (a) of fig. 6. The live broadcasting room of the user xxx is a live broadcasting room matched with the keyword. Then, the terminal determines a target virtual resource from the virtual resources issued by the live broadcasting room of the user xxx. The terminal displays a fly-in animation on the live broadcast card 601 shown in (b) of fig. 6, where the fly-in animation may specifically be a pattern identifier of a virtual resource that flies into the middle of the live broadcast card from two sides of the live broadcast card. The terminal then displays the pattern identification 602 of the target virtual resource, the amount of resources and the usage condition 603 that are blocked, and the second pickup control 604 on the live card 601 shown in (c) in fig. 6 based on the amount of resources and the usage condition that are blocked by the target virtual resource. The pattern identifier 602 of the target virtual resource further displays that the type of the target virtual resource is a anchor coupon, which indicates that the target virtual resource is a virtual resource issued by an anchor terminal in the live broadcasting room. As can be seen from the live card 601 shown in fig. 6 (c), the number of resources to be blocked by the target virtual resource is 30, and the number of resources indicated by the use condition of the virtual resource is 100.

In some embodiments, the terminal is capable of determining the target virtual resource based on resource release information of the live broadcast room. And for any direct broadcasting card, under the condition that virtual resources are issued in the direct broadcasting room corresponding to the direct broadcasting card, the terminal acquires the resource issuing information of the direct broadcasting room. The resource release information comprises a plurality of virtual resources released by the live broadcasting room, the quantity of resources withheld by each virtual resource and the use condition of each virtual resource. And the terminal determines whether the first virtual resource exists in the virtual resources issued by the live broadcasting room based on the resource issuing information. And under the condition that at least one first virtual resource exists in the virtual resources issued by the live broadcasting room, the terminal determines the first virtual resource with the largest quantity of the deducted resources in the at least one first virtual resource as a target virtual resource. And under the condition that the first virtual resource does not exist in the virtual resources issued by the live broadcasting room and at least one second virtual resource exists, the terminal determines the second virtual resource with the largest deduction parameter in the at least one second virtual resource as the target virtual resource. By preferentially determining the virtual resource with no use condition and the most withheld resources as the target virtual resource, and determining the virtual resource with the largest withheld parameter as the target virtual resource under the condition that the virtual resource does not exist, the target virtual resource displayed on the live broadcast card can be the virtual resource with the best preference, the information quantity displayed on the live broadcast card can be improved, and the information display efficiency is improved.

In addition, after the terminal determines the target virtual resource, the terminal can report at least one of the type of the target virtual resource, the number of resources to be deducted, and the use condition to the server.

In some embodiments, the terminal is also capable of updating virtual resource information displayed on the live card. And under the condition that the display time length of the quantity of the resources and the use conditions of the target virtual resources, which are blocked by the target virtual resources, is greater than the time length threshold, the terminal cancels the display of the quantity of the resources and the use conditions of the target virtual resources, which are blocked by the target virtual resources. The duration threshold may be a preset value, such as 5 seconds, 10 seconds, or 15 seconds, which is not limited by the embodiments of the present disclosure. And the terminal switches the second receiving control to a first receiving control, and the first receiving control is used for being triggered to jump to a live broadcasting room corresponding to the live broadcasting card so as to receive the virtual resource in the live broadcasting room. Or, the terminal may directly switch the display style of the live broadcast card from the display style of the live broadcast card 601 shown in (c) in fig. 6 to the display style of the live broadcast card 401 shown in fig. 4 when the display time length of the number of resources blocked by the target virtual resources and the use condition of the target virtual resources is greater than the time length threshold, that is, the terminal cancels the pattern identifier 602 for displaying the target virtual resources, the number of resources blocked by the target virtual resources and the use condition 603, newly adds the virtual resource identifier 402 in the form of a display pattern and the virtual resource identifier 403 in the form of text, and switches the second acquisition control 604 to the first acquisition control 404. By updating the virtual resource information displayed on the live broadcast card, the more detailed related information of the target virtual resource can be displayed on the live broadcast card, so that a user can quickly perceive the virtual resource issued by the live broadcast room and the detailed information of the virtual resource. After a period of time, the information quantity of the virtual resource information displayed on the live broadcast card is reduced, the virtual resource information can be prevented from shielding live broadcast pictures displayed on the live broadcast card, and the display efficiency of live broadcast contents in a live broadcast room is improved.

It should be noted that, in some embodiments, in a case where a virtual resource with a discount dynamics greater than a discount dynamics threshold is issued in the live broadcast room, the terminal displays virtual resource information on a live broadcast card in the live broadcast room. And for any direct broadcasting card, when virtual resources are issued in the direct broadcasting room corresponding to the direct broadcasting card and the deduction parameter of any virtual resource in the direct broadcasting room is not smaller than the deduction parameter threshold, the terminal displays the virtual resource information on the direct broadcasting card. The discount threshold may be a preset value, such as 0.1, 0.2, or 0.3, which is not limited by the embodiments of the present disclosure. For example, when the discount strength threshold is 0.1 and a virtual resource having a discount strength of not less than 9 is issued in the living broadcasting room, the terminal displays virtual resource information on a living broadcasting card in the living broadcasting room. By the method, when the virtual resource with larger discount strength and larger preference strength is issued in the live broadcasting room, the virtual resource information is displayed on the live broadcasting cards of the live broadcasting room, so that more live broadcasting cards displaying the virtual resource information are avoided, and a user can screen out the live broadcasting room with larger preference strength by checking whether the live broadcasting cards display the virtual resource information.

In some embodiments, in a case that a virtual resource is being issued by a live broadcast room to which a user focuses on or a commodity collected by the user belongs, the terminal displays a live broadcast card of the live broadcast room, and displays virtual resource information on the live broadcast card. And in response to the target live broadcasting room issuing the virtual resource, the terminal displays the live broadcasting card of the target live broadcasting room and displays virtual resource information on the live broadcasting card under the condition that at least one live broadcasting card does not comprise the live broadcasting card of the target live broadcasting room. The target live broadcasting room is a live broadcasting room concerned by an account number which is currently logged in by the terminal, or is a live broadcasting room to which an object stored by the account number belongs. The object is commodity such as clothes, shoes, food, etc. which can be exchanged in the living room. And in response to the target live broadcasting room issuing the virtual resource, the terminal adjusts the display position of the live broadcasting card of the target live broadcasting room under the condition that at least one live broadcasting card comprises the live broadcasting card of the target live broadcasting room so as to enable the live broadcasting card of the target live broadcasting room to be positioned above other live broadcasting cards. Or the terminal sets a top display of the live broadcast card of the target live broadcast room on the currently displayed page. Or the terminal displays the live broadcasting card of the target live broadcasting room in a target display mode. The target display style is different from the display style of other live broadcast cards. The terminal displays the live broadcast card of the target live broadcasting room through the target display mode, the frame of the live broadcast card can be thickened, and the shape of the live broadcast card can be changed, so that the shape of the live broadcast card is different from that of other live broadcast cards, and the live broadcast card display method is not limited. By the method, the live broadcast card of the target live broadcast room can be highlighted under the condition that the target live broadcast room is issuing the virtual resource, so that a user is reminded to enter the target live broadcast room to get the virtual resource, the object in the target live broadcast room is converted through the virtual resource, the probability that the user misses the virtual resource is reduced, and the user experience and the man-machine interaction efficiency are improved.

In some embodiments, the terminal determines a display location of a live card of the target live room prior to displaying the live card. And in response to the target live room being issued with the virtual resource, the terminal determines a target display position if the at least one live card does not include a live card of the target live room. The target display position is the display position of any direct playing card. For example, the target display position may be a display position of a live broadcast card located at the uppermost position of the current display page, may be a display position of a live broadcast card located in the middle of the current display page, or may be a display position of a live broadcast card located at the top of the current display page. And then, the terminal switches the live broadcast card displayed at the target display position to the live broadcast card of the target live broadcast room, so that the target display position is used for displaying the live broadcast card of the target live broadcast room. The live broadcasting card of the target live broadcasting room is displayed at a more striking target display position, so that a user can quickly perceive the live broadcasting card of the target live broadcasting room, whether virtual resources are issued by the target live broadcasting room or not and detailed information of the virtual resources issued by the target live broadcasting room, the efficiency of the user for perceiving the information is further improved, and the probability of the user missing the virtual resources issued by the target live broadcasting room is reduced.

In step S303, in response to a trigger operation on any live broadcast card displaying virtual resource information, the terminal displays a live broadcast page, and displays a virtual resource popup window on the live broadcast page, where the live broadcast page is used to display a live broadcast picture of a live broadcast room corresponding to the live broadcast card, and the virtual resource popup window displays at least one of a type of virtual resource issued by the live broadcast room, a number of resources blocked by the virtual resource, and a use condition of the virtual resource.

In the embodiment of the disclosure, in response to a triggering operation of a user on a live broadcast card displaying virtual resource information, a terminal acquires resource issuing information of a live broadcast room corresponding to the live broadcast card. And then, the terminal displays a live broadcast page of the live broadcast room, and displays a virtual resource popup window on the live broadcast page according to at least one of virtual resources issued by the live broadcast room, types of the virtual resources, the quantity of resources blocked by the virtual resources and the use conditions of the virtual resources, which are indicated by the resource issuing information of the live broadcast room. And the live broadcast page displays live broadcast pictures of the live broadcast room. The virtual resource popup window displays at least one of the resource allocation information.

The terminal can acquire the resource issuing information of the live broadcasting room from the server through the e-commerce interface of the live broadcasting room. Accordingly, in response to the fact that the anchor terminal of the live broadcasting room is issuing virtual resources, the anchor terminal can also upload resource issuing information of the live broadcasting room to the server through the e-commerce interface. The server then returns the resource provisioning information to at least one viewer terminal requesting the resource provisioning information for the live broadcast room.

For example, fig. 7 is a schematic diagram of a live page. In response to the user triggering the live card 601 shown in fig. 6, the terminal displays a live page as shown in fig. 7, and displays a resource withholding popup window 701 on the live page. As shown in fig. 7, a resource deduction popup 701 is displayed with a prompt message 702 of a resource type, where the prompt message is used to prompt that a virtual resource is of a main coupon type, and the resource deduction popup 701 is also displayed with a resource quantity and a usage condition 703 that the virtual resource is deducted from, a receiving control 704 of the virtual resource, and a closing control 705. The receiving control is used for receiving the virtual resource displayed by the virtual resource popup window after triggering. The closing control is used for closing the virtual resource popup window after triggering.

In the case that the virtual resource issued by the live broadcasting room is a collage, responding to the user to trigger the live broadcasting card of the live broadcasting room, the terminal displays a live broadcasting page as shown in (a) in fig. 8. As shown in fig. 8 (a), a virtual resource pop 801 is displayed on the live page, and the virtual resource pop 801 is displayed with a type of a package of a collage, a pickup control 802 of the virtual resource, and a closing control 803. In response to a trigger operation of the user to the get control 802 of the virtual resource, the terminal displays a virtual resource popup 804 as shown in (b) in fig. 8. The virtual resource popup window 804 displays the virtual resource type of the makeup handbag, the quantity of the resources blocked by the virtual resource is 100 the virtual resource usage condition is that the number of resources required for exchanging the object of the article is up to 1000, and the effective date of the virtual resource is up to xx, month and xx.

In step S304, in response to the triggering operation of the virtual resource popup window, if the terminal includes the target object in the object list of the living broadcast room, the object list is displayed on the living broadcast page, where the object list includes at least one object available for redemption by the living broadcast room, and the target object is an object supporting redemption using the virtual resource.

In the embodiment of the disclosure, in response to a triggering operation of a virtual resource popup by a user, a terminal determines whether an article object supporting redemption using a virtual resource displayed by the virtual resource popup exists in an article list of a current live broadcasting room. Wherein the item list comprises at least one item object available for exchange by using the resource in the current live broadcast room. For convenience of description, the item object supporting redemption using the above-described virtual resource will be referred to as a target item object. And under the condition that the object list of the current live broadcasting room comprises the target object, the terminal displays the object list on the live broadcasting page. The terminal can display the target object at the first few display positions of the object list, or display the target object by adopting a special mark in the object list, so that a user is prompted to exchange which objects through virtual resources.

Fig. 9 is a schematic diagram of an item object list. In response to a user triggering any of the regions of the virtual resource popup 701 shown in fig. 7 (including the pickup control 704 triggering the virtual resource), the terminal displays the item object list as shown in fig. 9 in the event that the target item object is included in the item object list of the living room. Four item objects, item object a, item object b, item object c, and item object d, are displayed in the item object list. Wherein the object a and the object b are object objects supporting redemption using virtual resources.

In step S305, if the object list does not include the target object, the terminal displays a prompt message for prompting that the object cannot be redeemed using the virtual resource.

In the embodiment of the disclosure, under the condition that the object list of the current live broadcasting room does not comprise the target object, the terminal displays prompt information on the live broadcasting page so as to prompt a user that the object in the live broadcasting room cannot be converted by using the virtual resource currently.

In some embodiments, in response to a user triggering operation of the virtual resource popup, the terminal determines whether the item object currently being taught by the living room is a target object. In the case that the object currently being taught in the living broadcast room is the target object, the terminal displays a redemption page of the object. The redemption page displays detailed information of the object, such as the name of the object, the picture of the object, the introduction text of the object and the price of the object. The redemption page also displays a redemption control for the item object, wherein the redemption control is used for redeeming the target item object after triggering. And in the case that the object is not the target object, the terminal displays the object list of the live broadcasting room on the live broadcasting page. Under the condition that the object currently being explained in the living broadcast room is the object supporting the conversion by using the virtual resource, the virtual resource popup window is triggered by the user, so that the user can directly jump to the conversion page of the object, the operation of converting the object by the user is further reduced, and the man-machine interaction efficiency is improved.

Any combination of the above-mentioned optional solutions may be adopted to form an optional embodiment of the present disclosure, which is not described herein in detail.

Fig. 10 is a block diagram of an apparatus for information presentation, according to an exemplary embodiment. As shown in fig. 10, the apparatus includes: a first display unit 1001 and a second display unit 1002.

A first display unit 1001 configured to display at least one live broadcast card, where the live broadcast card is used to display a live broadcast picture of a live broadcast room;

a first display unit 1001 configured to display, for any live card, virtual resource information on the live card in a case where virtual resources have been issued by a live room corresponding to the live card, the virtual resource information being used to indicate that virtual resources have been issued by the live room;

the second display unit 1002 is configured to respond to a trigger operation on any live broadcast card displaying virtual resource information, display a live broadcast page, and display a virtual resource popup window on the live broadcast page, where the live broadcast page is used to display a live broadcast picture of a live broadcast room corresponding to the live broadcast card, and the virtual resource popup window displays at least one of a type of virtual resource issued by the live broadcast room, a number of resources blocked by the virtual resource, and a use condition of the virtual resource.

In some embodiments, the first display unit 1001 is configured to, for any direct broadcast card, display, on the direct broadcast card, a virtual resource identifier and a first retrieval control, where the virtual resource has been issued in a direct broadcast room corresponding to the direct broadcast card, and the first retrieval control is configured to skip to the direct broadcast room corresponding to the direct broadcast card after triggering, so as to retrieve the virtual resource in the direct broadcast room.

In some embodiments, the first display unit 1001 is configured to determine, for any direct broadcast card, a display style matching an activity based on the activity to which the virtual resource issued by the direct broadcast room belongs, in the case where the virtual resource has been issued by the direct broadcast room corresponding to the direct broadcast card; and displaying the virtual resource identifier and the first acquisition control on the live broadcast card according to the display style.

In some embodiments, fig. 11 is a block diagram of another information presentation apparatus according to an exemplary embodiment, and as shown in fig. 11, a first display unit 1001 includes:

a determining subunit 10011, configured to determine, for any direct broadcast card, a target virtual resource among a plurality of virtual resources issued by the direct broadcast room when the virtual resource has been issued by the direct broadcast room corresponding to the direct broadcast card, where the target virtual resource is a first virtual resource with the largest number of deducted resources among the plurality of first virtual resources, or is a second virtual resource with the largest deduction parameter among the plurality of second virtual resources, the first virtual resource is a virtual resource without a use condition, the second virtual resource is a virtual resource with a use condition, and the deduction parameter is a ratio between the number of resources deducted by the virtual resource and the number of resources indicated by the use condition of the virtual resource;

The display subunit 10012 is configured to display, on the live broadcast card, the pattern identifier of the target virtual resource, a second acquisition control, the number of resources blocked by the target virtual resource, and the use condition of the target virtual resource, where the second acquisition control is used to jump to the live broadcast room corresponding to the live broadcast card after triggering, so as to acquire the target virtual resource in the live broadcast room.

In some embodiments, the determining subunit 10011 is configured to obtain, for any direct broadcast card, resource allocation information of the direct broadcast room in a case where virtual resources have been allocated in the direct broadcast room corresponding to the direct broadcast card, where the resource allocation information includes a plurality of virtual resources allocated in the direct broadcast room, the number of resources blocked by each virtual resource, and a use condition of each virtual resource; and determining the target virtual resource based on the resource release information.

In some embodiments, the display subunit 10012 is configured to cancel the number of resources and the usage condition of the target virtual resource that are withheld by the display target virtual resource if the display time period of the number of resources and the usage condition of the target virtual resource that are withheld by the display target virtual resource is greater than the time period threshold; and switching the second receiving control into a first receiving control, wherein the first receiving control is used for being triggered to jump to a live broadcasting room corresponding to the live broadcasting card so as to receive the virtual resource in the live broadcasting room.

In some embodiments, the first display unit 1001 is configured to display, for any direct broadcast card, virtual resource information on the direct broadcast card when a virtual resource has been issued in a direct broadcast room corresponding to the direct broadcast card and a deduction parameter of any virtual resource is not less than a deduction parameter threshold in the direct broadcast room, where the deduction parameter is a ratio between a number of resources that the virtual resource is deducted from and a number of resources indicated by a use condition of the virtual resource.

In some embodiments, the apparatus further comprises:

a third display unit 1003 configured to display, in response to a trigger operation on the virtual resource popup window, in a case where a target item object is included in the item object list of the living room, the item object list including at least one item object available for redemption by the living room on the living page, the target item object being an item object supporting redemption using the virtual resource;

the third display unit 1003 is configured to display, in a case where the target item object is not included in the item object list, a prompt message for prompting that the item object cannot be redeemed using the virtual resource at present.

In some embodiments, the first display unit 1001 is configured to, in response to the target live room being issued with virtual resources, display, in a case where at least one live card does not include a live card of the target live room, and display virtual resource information on the live card, where the target live room is a live room that is concerned by an account number currently logged in by the terminal, or is a live room to which an object of an item collected by the account number belongs; under the condition that at least one live broadcast card comprises a live broadcast card of a target live broadcast room, adjusting the display position of the live broadcast card of the target live broadcast room so as to enable the live broadcast card of the target live broadcast room to be positioned above other live broadcast cards; or in the case that at least one live broadcast card comprises a live broadcast card of the target live broadcast room, displaying the live broadcast card of the target live broadcast room in a target display mode, wherein the target display mode is different from the display modes of other live broadcast cards.

In some embodiments, the first display unit 1001 is configured to determine, in response to the target live room being issued with virtual resources, a target display position, where the at least one live card does not include live cards of the target live room, the target display position being a display position of any live card; and switching the live broadcasting card displayed at the target display position into a live broadcasting card of the target live broadcasting room.

In some embodiments, the apparatus further comprises:

a fourth display unit 1004, configured to respond to a triggering operation of the virtual resource popup window, and display a redemption page of an item object in the case that the item object currently being taught in the living broadcast room is a target item object, where the target item object is an item object supporting redemption using the virtual resource, and the redemption page includes detailed information of the item object and a redemption control, where the redemption control is used to redeem the target item object after triggering;

the fourth display unit 1004 is further configured to display, on the live page, a list of item objects of the live room, the list of item objects including at least one item object available for redemption within the live room, if the item object is not a target item object.

The embodiment of the disclosure provides an information display device, which can enable a user to preview live contents of a live broadcasting room through a live broadcasting card by displaying live broadcasting pictures on the live broadcasting card. And under the condition that the virtual resource is issued by the live broadcasting room, the terminal displays the virtual resource information on a live broadcasting card of the live broadcasting room. By displaying the virtual resource information on the live broadcast card, a user does not need to enter the live broadcast room, and can only perceive whether the live broadcast room releases virtual resources through the live broadcast card, so that the efficiency of the user to perceive the release of the virtual resources in the live broadcast room is improved. In addition, by triggering the live broadcast card displayed with the virtual resource information, the live broadcast card automatically jumps to the live broadcast room and the popup window displays the related information such as the type of the virtual resource, the quantity of the blocked resources, the use condition and the like, thereby simplifying the operation of searching the virtual resource in the live broadcast room by a user and improving the man-machine interaction efficiency.

It should be noted that, in the information display apparatus provided in the foregoing embodiment, only the division of the functional units is illustrated, and in practical application, the allocation of the functions may be performed by different functional units according to needs, that is, the internal structure of the electronic device is divided into different functional units, so as to perform all or part of the functions described above. In addition, the information display device and the information display method provided in the foregoing embodiments belong to the same concept, and detailed implementation processes of the information display device and the information display method are detailed in the method embodiments, which are not repeated herein.

The specific manner in which the respective modules perform the operations in the information presentation apparatus of the above embodiments has been described in detail in the embodiments related to the method, and will not be described in detail here.

Fig. 12 is a block diagram of an electronic device, according to an example embodiment. Generally, the electronic device 1200 includes: a processor 1201 and a memory 1202.

Processor 1201 may include one or more processing cores, such as a 4-core processor, an 8-core processor, or the like. The processor 1201 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 1201 may also include a main processor, which is a processor for processing data in an awake state, also called a CPU (Central Processing Unit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 1201 may integrate a GPU (Graphics Processing Unit, information presenter) for rendering and drawing of content required to be displayed by the display screen. In some embodiments, the processor 1201 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.

Memory 1202 may include one or more computer-readable storage media, which may be non-transitory. Memory 1202 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1202 is used to store at least one program code for execution by processor 1201 to implement the information presentation methods provided by the method embodiments in the present disclosure.

In some embodiments, the electronic device 1200 may further optionally include: a peripheral interface 1203, and at least one peripheral. The processor 1201, the memory 1202, and the peripheral interface 1203 may be connected by a bus or signal lines. The individual peripheral devices may be connected to the peripheral device interface 1203 via buses, signal lines, or a circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1204, a display 1205, a camera assembly 1206, audio circuitry 1207, and a power supply 1208.

The peripheral interface 1203 may be used to connect at least one peripheral device associated with an I/O (Input/Output) to the processor 1201 and the memory 1202. In some embodiments, the processor 1201, the memory 1202, and the peripheral interface 1203 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 1201, the memory 1202, and the peripheral interface 1203 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.

The Radio Frequency circuit 1204 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuit 1204 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1204 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1204 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuit 1204 may communicate with other electronic devices via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuitry 1204 may also include NFC (Near Field Communication, short range wireless communication) related circuitry, which is not limited by the present disclosure.

The display 1205 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 1205 is a touch display, the display 1205 also has the ability to collect touch signals at or above the surface of the display 1205. The touch signal may be input as a control signal to the processor 1201 for processing. At this time, the display 1205 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 1205 may be one, providing a front panel of the electronic device 1200; in other embodiments, the display 1205 may be at least two, respectively disposed on different surfaces of the electronic device 1200 or in a folded design; in still other embodiments, the display 1205 may be a flexible display disposed on a curved surface or a folded surface of the electronic device 1200. Even more, the display 1205 may be arranged in an irregular pattern that is not rectangular, i.e., a shaped screen. The display 1205 can be made of LCD (Liquid Crystal Display ), OLED (Organic Light-Emitting Diode) or other materials.

The camera assembly 1206 is used to capture images or video. Optionally, camera assembly 1206 includes a front camera and a rear camera. In general, a front camera is disposed on a front panel of an electronic device, and a rear camera is disposed on a rear surface of the electronic device. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, camera assembly 1206 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

The audio circuitry 1207 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1201 for processing, or inputting the electric signals to the radio frequency circuit 1204 for voice communication. For purposes of stereo acquisition or noise reduction, the microphone may be multiple and separately disposed at different locations of the electronic device 1200. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 1201 or the radio frequency circuit 1204 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuitry 1207 may also include a headphone jack.

The power supply 1208 is used to power various components in the electronic device 1200. The power source 1208 may be alternating current, direct current, disposable battery, or rechargeable battery. When the power supply 1208 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

Those skilled in the art will appreciate that the structure shown in fig. 12 is not limiting of the electronic device 1200 and may include more or fewer components than shown, or may combine certain components, or may employ a different arrangement of components.

In an exemplary embodiment, a computer readable storage medium is also provided, such as a memory 1202, comprising instructions executable by the processor 1201 of the terminal 1200 to perform the information presentation method described above. Alternatively, the computer readable storage medium may be ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

A computer program product comprising a computer program which when executed by a processor implements the information presentation method described above.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that the method comprises:

2. The information display method according to claim 1, wherein for any one of the direct broadcast cards, in a case where a virtual resource has been issued in a direct broadcast room corresponding to the direct broadcast card, displaying virtual resource information on the direct broadcast card includes:

and for any direct broadcasting card, displaying a virtual resource identifier and a first acquisition control on the direct broadcasting card under the condition that the virtual resource is issued in a direct broadcasting room corresponding to the direct broadcasting card, wherein the first acquisition control is used for being triggered to jump to the direct broadcasting room corresponding to the direct broadcasting card so as to acquire the virtual resource in the direct broadcasting room.

3. The information display method according to claim 2, wherein for any direct broadcast card, displaying a virtual resource identifier and a first pickup control on the direct broadcast card in a case where a virtual resource has been issued in a direct broadcast room corresponding to the direct broadcast card, includes:

for any direct broadcast card, under the condition that virtual resources are issued by a direct broadcast room corresponding to the direct broadcast card, determining a display style matched with the activity based on the activity of the virtual resources issued by the direct broadcast room;

and displaying the virtual resource identifier and the first acquisition control on the live broadcast card according to the display style.

4. The information display method according to claim 1, wherein for any one of the direct broadcast cards, in a case where a virtual resource has been issued in a direct broadcast room corresponding to the direct broadcast card, displaying virtual resource information on the direct broadcast card includes:

for any direct broadcast card, under the condition that virtual resources are issued in a direct broadcast room corresponding to the direct broadcast card, determining target virtual resources in a plurality of virtual resources issued in the direct broadcast room, wherein the target virtual resources are first virtual resources with the largest quantity of withheld resources in a plurality of first virtual resources or second virtual resources with the largest withheld parameters in a plurality of second virtual resources, the first virtual resources are virtual resources without using conditions, the second virtual resources are virtual resources with using conditions, and the withheld parameters are the ratio between the quantity of the withheld resources of the virtual resources and the quantity of the resources indicated by the using conditions of the virtual resources;

and displaying the pattern identification of the target virtual resource, a second acquisition control, the quantity of the resources withheld by the target virtual resource and the use condition of the target virtual resource on the live broadcast card, wherein the second acquisition control is used for triggering and then jumping to a live broadcast room corresponding to the live broadcast card so as to acquire the target virtual resource in the live broadcast room.

5. The method for displaying information according to claim 4, wherein for any one of the direct broadcast cards, in a case where a virtual resource has been issued in a direct broadcast room corresponding to the direct broadcast card, determining a target virtual resource among a plurality of virtual resources issued in the direct broadcast room includes:

for any direct broadcasting card, under the condition that virtual resources are issued in a direct broadcasting room corresponding to the direct broadcasting card, acquiring resource issuing information of the direct broadcasting room, wherein the resource issuing information comprises a plurality of virtual resources issued in the direct broadcasting room, the quantity of resources blocked by each virtual resource and the use condition of each virtual resource;

and determining the target virtual resource based on the resource release information.

6. The information presentation method of claim 4, wherein the method further comprises:

canceling to display the number of resources withheld by the target virtual resource and the use condition of the target virtual resource when the display time length of the number of resources withheld by the target virtual resource and the use condition of the target virtual resource is greater than a time length threshold;

and switching the second receiving control into a first receiving control, wherein the first receiving control is used for being triggered to jump to a live broadcasting room corresponding to the live broadcasting card so as to receive the virtual resource in the live broadcasting room.

7. The information display method according to claim 1, wherein for any one of the direct broadcast cards, in a case where a virtual resource has been issued in a direct broadcast room corresponding to the direct broadcast card, displaying virtual resource information on the direct broadcast card includes:

and for any direct broadcasting card, under the condition that virtual resources are issued in a direct broadcasting room corresponding to the direct broadcasting card and the deduction parameter of any virtual resource in the direct broadcasting room is not smaller than the deduction parameter threshold, displaying the virtual resource information on the direct broadcasting card, wherein the deduction parameter is the ratio between the number of resources deducted by the virtual resource and the number of resources indicated by the use condition of the virtual resource.

8. The information presentation method according to claim 1, characterized in that the method further comprises:

in response to triggering operation of the virtual resource popup window, displaying a target object list on the live broadcast page under the condition that the object list of the live broadcast room comprises target object objects, wherein the object list comprises at least one object for exchange in the live broadcast room, and the target object is an object supporting exchange using the virtual resource;

And displaying prompt information when the object list does not comprise the target object, wherein the prompt information is used for prompting that the object can not be converted by using the virtual resource currently.

9. The information presentation method according to claim 1, characterized in that the method further comprises:

responding to the fact that a target live broadcasting room is issuing virtual resources, displaying live broadcasting cards of the target live broadcasting room under the condition that at least one live broadcasting card does not comprise the live broadcasting cards of the target live broadcasting room, and displaying virtual resource information on the live broadcasting cards, wherein the target live broadcasting room is a live broadcasting room concerned by an account number which is logged in at present by a terminal or a live broadcasting room which is a commodity object collected by the account number;

adjusting the display position of the live broadcast card of the target live broadcast room under the condition that the at least one live broadcast card comprises the live broadcast card of the target live broadcast room so as to enable the live broadcast card of the target live broadcast room to be positioned above other live broadcast cards;

or, in the case that the at least one live broadcast card includes a live broadcast card of the target live broadcast room, displaying the live broadcast card of the target live broadcast room in a target display style, wherein the target display style is a display style different from other live broadcast cards.

10. The information presentation method of claim 9, wherein the displaying the live card of the target live room in a case where the at least one live card does not include the live card of the target live room in response to the target live room being issued with virtual resources, comprises:

in response to the target live broadcast room being issued with virtual resources, determining a target display position, which is a display position of any live broadcast card, in the case that the at least one live broadcast card does not include a live broadcast card of the target live broadcast room;

and switching the live broadcasting card displayed at the target display position into the live broadcasting card of the target live broadcasting room.

11. The information presentation method according to claim 1, characterized in that the method further comprises:

responding to triggering operation of the virtual resource popup window, and displaying a redemption page of an item object under the condition that the item object currently being taught in the living broadcast room is a target item object, wherein the target item object is an item object supporting to be redeemed by using the virtual resource, the redemption page comprises detailed information of the item object and a redemption control, and the redemption control is used for redeeming the target item object after triggering;

And displaying an item object list of the living room on the living page, wherein the item object list comprises at least one item object available for exchange in the living room when the item object is not the target item object.

12. An information presentation apparatus, the apparatus comprising:

13. An electronic device, the electronic device comprising:

one or more processors;

a memory for storing the processor-executable program code;

wherein the processor is configured to execute the program code to implement the information presentation method of any one of claims 1 to 11.

14. A computer readable storage medium, characterized in that instructions in the computer readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method of any one of claims 1 to 11.