CN114723478A - Method for authenticating propagation excitation digital certificate, corresponding terminal, system and equipment - Google Patents
Method for authenticating propagation excitation digital certificate, corresponding terminal, system and equipment Download PDFInfo
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Abstract
本申请提供了一种视频营销的传播激励数字证书认证方法,对应的行为人终端、视频营销店铺终端、系统以及设备;方法中,行为人终端获取到视频传播账户后将账户内的营销视频数字证书传播到第三方终端,以供第三方终端通过云端公示平台向视频营销店铺终端提交申请视频优惠数字证书,由视频营销店铺终端基于此数字证书形成视频优惠批准数字证书并经云端公示平台验证通过后,由视频营销店铺基于此数字证书形成传播激励证书,完成视频营销的传播激励数字证书认证。以此,明确了行为人通过视频营销为视频营销店铺引入新用户而获取传播激励的权益,又避免了消费者收到假冒伪略的商品,云端公示平台的公示则可快速有效的追踪货物源头,有利于货物质量的保障。
This application provides a method for authenticating a digital certificate of communication incentives for video marketing, and the corresponding actor terminal, video marketing store terminal, system and equipment; in the method, the actor terminal acquires a video communication account and digitizes the marketing video digital in the account. The certificate is transmitted to the third-party terminal, so that the third-party terminal can submit the application for video discount digital certificate to the video marketing store terminal through the cloud publicity platform. Afterwards, the video marketing store will form a communication incentive certificate based on this digital certificate, and complete the digital certificate certification of communication incentive for video marketing. In this way, it is clarified that the actor has the right to gain communication incentives by introducing new users to the video marketing store through video marketing, and avoids consumers from receiving counterfeit goods. The publicity on the cloud publicity platform can quickly and effectively track the source of the goods. , which is conducive to the guarantee of the quality of the goods.
Description
技术领域technical field
本申请涉及数字证书技术领域,具体涉及一种视频营销的传播激励数字证书认证方法,对应的行为人终端、视频营销店铺终端,和视频营销的传播激励数字证书认证系统,以及设备。This application relates to the technical field of digital certificates, in particular to a method for authenticating a digital certificate for communication incentives for video marketing, a corresponding actor terminal, a terminal for a video marketing store, a digital certificate authentication system for communication incentives for video marketing, and equipment.
背景技术Background technique
随着互联网的发展,人们的购物方式越来越多种多样,早已从传统的集市购物发展到网上店铺平台购物,进而发展到视频营销购物,具有开设视频营销权限的网上店铺为了进一步扩大市场,可向希望通过视频营销本店商品获取激励的行为人开设权限,通过营销视频向购物者进行商品宣传。现有技术中,行为人通过签署协议为网上店铺进行商品链接传播获取传播激励,但对货物无任何了解就进行宣传。丰富多样的购物方式在便利人们购物的同时,也带来了货物质量问题,例如以次充好、假冒某些地域特产等,该类问题在视频营销中尤为突出。此外,对于视频营销,一旦出现质量问题,还容易存在互相推诿扯皮的现象,而导致难以找到责任人,损害消费者利益。With the development of the Internet, people's shopping methods are becoming more and more diverse. It has already developed from traditional market shopping to online store platform shopping, and then to video marketing shopping. Online stores with the authority to open video marketing are in order to further expand the market. , you can set up permissions for actors who want to get incentives through video marketing of our store's products, and promote products to shoppers through marketing videos. In the prior art, the actor obtains the communication incentive by signing an agreement to spread the product link for the online store, but promotes the product without any knowledge of the goods. The rich and diverse shopping methods not only facilitate people’s shopping, but also bring about problems of the quality of goods, such as shoddy goods and counterfeiting of certain regional specialties. Such problems are particularly prominent in video marketing. In addition, for video marketing, once there is a quality problem, it is easy to blame each other, making it difficult to find the responsible person and harming the interests of consumers.
因此,行为人为视频营销店铺传播视频进行营销,如何实现该类购物方式的传播激励的结算,又使消费者购买到优质产品,保障消费者权益是当前亟待解决的技术问题。Therefore, it is a technical problem to be solved urgently at present, how to realize the settlement of communication incentives for this kind of shopping method, and how to enable consumers to purchase high-quality products and protect consumers' rights and interests for video marketing stores to disseminate videos for marketing.
发明内容SUMMARY OF THE INVENTION
本申请的目的在于解决现有视频营销中如何实现该类购物方式的传播激励的结算,又使消费者购买到优质产品的技术问题,为此,本申请提供一种视频营销的传播激励数字证书认证方法,还提供了对应的行为人终端、视频营销店铺终端,和视频营销的传播激励数字证书认证方法系统,以及设备。The purpose of this application is to solve the technical problem of how to realize the settlement of communication incentives for this type of shopping in the existing video marketing, and to enable consumers to buy high-quality products. Therefore, this application provides a video marketing communication incentive digital certificate The authentication method also provides the corresponding actor terminal, video marketing store terminal, and video marketing communication incentive digital certificate authentication method system, and equipment.
为解决上述技术问题,本申请提供一种视频营销的传播激励数字证书认证方法,传播激励数字证书认证方法应用于视频营销对应的行为人终端,行为人终端与云端公示平台、第三方终端通信连接,第三方终端为通过营销视频进入视频营销店铺终端进行购物的终端,视频营销店铺终端与云端公示平台通信连接;In order to solve the above technical problems, the present application provides a communication incentive digital certificate authentication method for video marketing, and the communication incentive digital certificate authentication method is applied to the actor terminal corresponding to video marketing, and the actor terminal is connected to the cloud publicity platform and the third-party terminal. , the third-party terminal is the terminal that enters the video marketing store terminal for shopping through the marketing video, and the video marketing store terminal communicates with the cloud publicity platform;
传播激励数字证书认证方法包括:Communication incentive digital certificate authentication methods include:
行为人终端接收由视频店铺终端基于云端公示平台发送的视频传播账户,视频传播账户包括营销视频数字证书;The actor terminal receives the video communication account sent by the video store terminal based on the cloud publicity platform, and the video communication account includes the marketing video digital certificate;
行为人终端将营销视频数字证书传播到第三方终端,以供第三方终端向云端公示平台提交申请优惠数字证书,并由云端公示平台转交到视频营销店铺终端,由视频营销店铺终端批准形成买单优惠数字证书并经云端公示平台转交到第三方终端,以供第三方终端通过云端公示平台向视频营销店铺终端提交申请视频优惠数字证书,由视频营销店铺终端对与申请视频优惠数字证书对应的订单信息进行营销视频录制,形成视频优惠批准数字证书并经云端公示平台验证通过后,至少向视频营销店铺终端和第三方终端公示,由视频营销店铺终端核实形成传播激励数字证书并经云端公示平台验证通过后,完成视频营销的传播激励数字证书认证;其中,视频传播账户为视频店铺终端基于云端公示平台公示的营销视频数字证书建立。The actor terminal transmits the marketing video digital certificate to the third-party terminal, so that the third-party terminal can submit the application for the preferential digital certificate to the cloud publicity platform, and the cloud publicity platform transfers it to the video marketing store terminal, which is approved by the video marketing store terminal. The digital certificate is transferred to the third-party terminal through the cloud publicity platform, so that the third-party terminal can submit the application for the video discount digital certificate to the video marketing store terminal through the cloud publicity platform. Conduct marketing video recording, form a video discount approval digital certificate and pass the verification on the cloud publicity platform, at least publicize it to the video marketing store terminal and third-party terminal, and verify the video marketing store terminal to form a communication incentive digital certificate and pass the cloud publicity platform. Afterwards, complete the digital certificate authentication of communication incentives for video marketing; wherein, the video communication account is established based on the digital certificate of marketing video publicized by the video store terminal based on the cloud publicity platform.
优选的,行为人终端接收由视频店铺终端基于云端公示平台发送的视频传播账户的步骤包括:Preferably, the step of the actor terminal receiving the video communication account sent by the video store terminal based on the cloud publicity platform includes:
行为人终端向云端公示平台提交申请买单数字证书,由云端公示平台将申请买单数字证书转发到视频营销店铺终端,以供视频营销店铺终端对与申请买单数字证书对应的订单信息进行批准,形成营销视频数字证书并经云端公示平台验证通过后,由云端公示平台向视频营销店铺终端公示,以供视频店铺终端建立视频传播账户并经云端公示平台发送到行为人终端;其中,申请买单数字证书包括行为人终端对应的ID和公钥、视频营销店铺终端对应的ID和公钥、商品的品类及数量,并以行为人终端对应的私钥进行签署,营销视频数字证书包括视频营销店铺终端对应的ID和公钥、申请买单数字证书,并以视频营销店铺终端对应的私钥进行签署。The actor terminal submits the application for payment of the digital certificate to the cloud publicity platform, and the cloud publicity platform forwards the application for payment of the digital certificate to the video marketing store terminal, so that the video marketing store terminal can approve the order information corresponding to the application for payment of the digital certificate to form a marketing After the video digital certificate is verified by the cloud publicity platform, the cloud publicity platform will publicize it to the video marketing store terminal, so that the video store terminal can establish a video communication account and send it to the actor terminal through the cloud publicity platform. The ID and public key corresponding to the actor's terminal, the ID and public key corresponding to the video marketing store terminal, the category and quantity of the product, and the private key corresponding to the actor's terminal is used to sign. The marketing video digital certificate includes the corresponding video marketing store terminal. ID and public key, apply for a digital certificate for payment, and sign with the private key corresponding to the terminal of the video marketing store.
为解决上述技术问题,本申请提供一种视频营销的传播激励数字证书认证方法,传播激励数字证书认证方法应用于视频营销店铺终端,视频营销店铺终端与云端公示平台、第三方终端通信连接,视频营销店铺终端为行为人终端建立视频传播账户、开通视频营销权限管理的平台终端;In order to solve the above technical problems, the present application provides a communication incentive digital certificate authentication method for video marketing. The communication incentive digital certificate authentication method is applied to a video marketing store terminal. The video marketing store terminal communicates with a cloud publicity platform and a third-party terminal. Video The marketing store terminal is a platform terminal for the actor terminal to establish a video communication account and open the management of video marketing rights;
传播激励数字证书认证方法包括:Communication incentive digital certificate authentication methods include:
视频营销店铺终端接收由云端公示平台验证通过后的营销视频数字证书,建立视频传播账户并返回云端公示平台公示,以供行为人终端向第三方终端传播营销视频数字证书;The video marketing store terminal receives the marketing video digital certificate verified by the cloud publicity platform, establishes a video communication account and returns it to the cloud publicity platform for publicity, so that the actor terminal can transmit the marketing video digital certificate to the third-party terminal;
视频营销店铺终端接收第三方终端通过云端公示平台发送的申请优惠数字证书,并批准形成买单优惠数字证书并经云端公示平台向第三方终端公示,以供第三方终端通过云端公示平台向视频营销店铺终端提交申请视频优惠数字证书,视频营销店铺对与申请视频优惠数字证书对应的订单信息进行营销视频录制,形成视频优惠批准数字证书并经云端公示平台验证通过后进行公示;视频营销店铺终端基于公示的视频优惠批准数字证书对与视频优惠批准数字证书对应的订单信息进行核实,形成传播激励数字证书并经云端公示平台验证通过后,完成视频营销的播激励数字证书认证。The terminal of the video marketing store receives the digital certificate of application for preferential treatment sent by the third-party terminal through the cloud publicity platform, and approves the formation of the digital certificate of payment discount and publicizes it to the third-party terminal through the cloud publicity platform, so that the third-party terminal can report to the video marketing store through the cloud publicity platform. The terminal submits an application for a video discount digital certificate, and the video marketing store records the order information corresponding to the application for a video discount digital certificate, forming a video discount approval digital certificate and publicizing it after being verified by the cloud publicity platform; the video marketing store terminal is based on publicity. The video discount approval digital certificate verifies the order information corresponding to the video discount approval digital certificate, forms a communication incentive digital certificate and passes the verification of the cloud publicity platform, and completes the broadcast incentive digital certificate certification for video marketing.
优选的,视频营销店铺终端接收第三方终端通过云端公示平台发送的申请优惠数字证书的步骤包括:Preferably, the step of the video marketing store terminal receiving an application for a preferential digital certificate sent by the third-party terminal through the cloud publicity platform includes:
视频营销店铺终端接收由云端公示平台发送的申请优惠数字证书,申请优惠数字证书由第三方终端基于传播的营销视频数字证书提交到云端公示平台;其中,申请优惠数字证书包括第三方终端对应的ID和公钥、营销视频数字证书,并以第三方终端对应的私钥进行签署。The video marketing store terminal receives the application digital certificate sent by the cloud publicity platform, and the application for preferential digital certificate is submitted to the cloud publicity platform by the third-party terminal based on the disseminated marketing video digital certificate; wherein, the application for preferential digital certificate includes the ID corresponding to the third-party terminal and public key, marketing video digital certificate, and sign with the private key corresponding to the third-party terminal.
优选的,批准形成买单优惠数字证书并经云端公示平台向第三方终端公示的步骤包括:Preferably, the steps of approving the formation of a digital certificate for payment of a purchase order and publicizing it to a third-party terminal via the cloud publicity platform include:
视频营销店铺终端接收到由云端公示平台发送的申请优惠数字证书后,获取与申请优惠数字证书对应的ID信息,并批准形成买单优惠数字证书发送至云端公示平台,由云端公示平台将买单优惠数字证书向第三方终端公示;其中,ID信息包括第三方终端对应的ID与营销视频数字证书,买单优惠数字证书包括视频营销店铺终端对应的ID和公钥、营销视频数字证书,并以视频营销店铺终端对应的私钥进行签署。After the video marketing store terminal receives the application discount digital certificate sent by the cloud publicity platform, it obtains the ID information corresponding to the application discount digital certificate, and approves the formation of the pay-for-discount digital certificate and sends it to the cloud publicity platform, and the cloud publicity platform will pay the bill for the preferential digital certificate. The certificate is publicized to the third-party terminal; wherein, the ID information includes the ID corresponding to the third-party terminal and the digital marketing video certificate, and the digital certificate for paying the bill includes the ID and public key corresponding to the terminal of the video marketing store, and the digital marketing video certificate. The private key corresponding to the terminal is used to sign.
优选的,以供第三方终端通过云端公示平台向视频营销店铺终端提交申请视频优惠数字证书的步骤包括:Preferably, the steps for a third-party terminal to submit an application for a video discount digital certificate to the video marketing store terminal through the cloud publicity platform include:
视频营销店铺终端接收由云端公示平台发送的申请视频优惠数字证书,申请视频优惠数字证书由第三方终端基于公示的买单优惠数字证书提交到云端公示平台;其中,申请视频优惠数字证书包括第三方终端对应的ID和公钥、视频营销店铺终端对应的ID和公钥、商品的品类和数量,并以第三方终端对应的私钥进行签署。The video marketing store terminal receives the application for video discount digital certificate sent by the cloud publicity platform, and the application for the video discount digital certificate is submitted by the third-party terminal to the cloud publicity platform based on the publicized digital certificate for paying for the discount; wherein, the application for the video discount digital certificate includes the third-party terminal. The corresponding ID and public key, the ID and public key corresponding to the video marketing store terminal, the category and quantity of the commodity, and the private key corresponding to the third-party terminal are used to sign.
优选的,以供第三方终端通过云端公示平台向视频营销店铺终端提交申请视频优惠数字证书的步骤之后还包括:Preferably, after the step for the third-party terminal to submit the application for the video discount digital certificate to the video marketing store terminal through the cloud publicity platform, it further includes:
视频营销店铺终端将申请视频优惠数字证书纳入订单列表,形成订单信息发送至云端公示平台公示,由云端公示平台将公示的订单信息向第三方终端返回。The video marketing store terminal will include the application for video discount digital certificate into the order list, and the formed order information will be sent to the cloud publicity platform for publicity, and the cloud publicity platform will return the publicized order information to the third-party terminal.
优选的,视频营销店铺对与申请视频优惠数字证书对应的订单信息进行营销视频录制的步骤包括:Preferably, the steps for the video marketing store to record the marketing video for the order information corresponding to the application for the video discount digital certificate include:
获取与申请视频优惠数字证书对应的订单信息;启动营销视频买单过程录制,获取第三方终端对应的ID信息及其购买商品的品类和规模、数量;结束营销视频买单过程的录制并存档;其中,ID信息包括遮蔽敏感信息的收货地址。Obtain the order information corresponding to the application for the video discount digital certificate; start the recording of the payment process of the marketing video, obtain the ID information corresponding to the third-party terminal and the category, scale and quantity of the purchased goods; end the recording and archive of the payment process of the marketing video; among them, ID information includes shipping addresses that mask sensitive information.
优选的,形成视频优惠批准数字证书并经云端公示平台验证通过后进行公示的步骤包括:Preferably, the steps of forming a video discount approval digital certificate and publicizing it after being verified by the cloud publicity platform include:
视频营销店铺终端将录制好的营销视频增加关键信息,形成视频优惠批准数字证书后返回到云端公示平台,由云端公示平台验证通过后向视频营销店铺终端和第三方终端公示;其中,视频优惠批准数字证书包括视频营销店铺终端对应的ID和公钥、申请视频优惠数字证书、买单过程的营销视频存档地址,并以视频营销店铺终端对应的私钥进行签署;关键信息包括视频营销店铺终端对应的ID以及营销视频存档地址。The video marketing store terminal adds key information to the recorded marketing video, forms a video discount approval digital certificate, and returns it to the cloud publicity platform. The digital certificate includes the ID and public key corresponding to the terminal of the video marketing store, the digital certificate for applying for a video discount, the marketing video archive address of the payment process, and is signed with the private key corresponding to the terminal of the video marketing store; the key information includes the terminal corresponding to the video marketing store. ID and the marketing video archive address.
优选的,形成传播激励数字证书并经云端公示平台验证通过后,完成视频营销的播激励数字证书认证的步骤包括:Preferably, after forming the digital certificate of communication incentive and verified by the cloud publicity platform, the steps of completing the certification of the digital certificate of broadcast incentive for video marketing include:
视频营销店铺终端将经核实形成的传播激励数字证书发送至云端公示平台,以供云端公示平台基于公示的视频优惠批准数字证书对传播激励数字证书进行验证,并将验证通过后的传播激励数字证书发送至视频营销店铺终端和行为人终端进行公示,完成视频营销的传播激励数字证书认证;其中,传播激励数字证书包括视频营销店铺终端对应的ID和公钥、行为人终端对应的ID和公钥,并以视频营销店铺终端对应的私钥进行签署。The video marketing store terminal sends the verified communication incentive digital certificate to the cloud publicity platform, so that the cloud publicity platform can verify the communication incentive digital certificate based on the publicized video discount approval digital certificate, and pass the verified communication incentive digital certificate. Send it to the terminal of the video marketing store and the terminal of the actor for publicity, and complete the authentication of the digital certificate of communication incentive for video marketing; wherein, the digital certificate of communication incentive includes the ID and public key corresponding to the terminal of the video marketing store, and the ID and public key corresponding to the terminal of the actor , and sign with the private key corresponding to the terminal of the video marketing store.
优选的,形成视频优惠批准数字证书并经云端公示平台验证通过后进行公示的步骤之后还包括:Preferably, after the steps of forming a video discount approval digital certificate and publicizing it after being verified by the cloud publicity platform, the following steps are further included:
视频营销店铺终端接收由云端公示平台公示的视频优惠批准数字证书,修改视频优惠批准数字证书的权限以形成营销视频传播数字证书并经云端公示平台验证通过后,由云端公示平台向第三方终端公示,以供第三方终端启动营销视频传播程序,基于营销视频传播程序向外传播营销视频传播数字证书,完成视频营销的传播激励数字证书认证;其中,营销视频传播数字证书包括视频营销店铺终端对应的ID和公钥、第三方终端对应的ID和公钥,并以视频营销店铺终端对应的私钥进行签署。The video marketing store terminal receives the video discount approval digital certificate announced by the cloud publicity platform, and modifies the authority of the video discount approval digital certificate to form a marketing video communication digital certificate. , for the third-party terminal to start the marketing video communication program, and based on the marketing video communication program to disseminate the marketing video communication digital certificate to the outside, and complete the video marketing communication incentive digital certificate certification; wherein, the marketing video communication digital certificate includes the corresponding video marketing store terminal. ID and public key, ID and public key corresponding to the third-party terminal, and sign with the private key corresponding to the terminal of the video marketing store.
为解决上述技术问题,本申请还提供一种行为人终端,包括:In order to solve the above technical problems, the present application also provides an actor terminal, including:
处理器,适于实现各指令;以及存储设备,适于存储多条指令,所述指令适于由处理器加载并执行以实现如前所述的传播激励数字证书认证方法的步骤。a processor adapted to implement the instructions; and a storage device adapted to store a plurality of instructions adapted to be loaded and executed by the processor to implement the steps of the propagation incentive digital certificate authentication method as described above.
为解决上述技术问题,本申请还提供一种视频营销店铺终端,包括:In order to solve the above-mentioned technical problems, the present application also provides a video marketing store terminal, including:
处理器,适于实现各指令;以及存储设备,适于存储多条指令,所述指令适于由处理器加载并执行以实现如前所述的传播激励数字证书认证方法步骤。a processor, adapted to implement the instructions; and a storage device, adapted to store a plurality of instructions, the instructions are adapted to be loaded and executed by the processor to implement the steps of the propagation incentive digital certificate authentication method as described above.
为解决上述技术问题,本申请还提供一种视频营销的传播激励数字证书认证系统,所述系统包括:In order to solve the above-mentioned technical problems, the present application also provides a communication incentive digital certificate authentication system for video marketing, and the system includes:
如前所述的行为人终端,如前所述的视频营销店铺终端,第三方终端以及云端公示平台;第三方终端用于购买由所述行为人终端传播的营销视频数字证书对应的视频营销店铺终端的商品;云端公示平台至少用于公示由视频营销店铺终端建立的视频传播账户、由视频营销店铺终端批准形成的买单优惠数字证书,以及验证由视频营销店铺终端批准形成的视频优惠批准数字证书、由视频营销店铺终端批准形成的传播激励数字证书、由视频营销店铺终端修改形成的营销视频传播数字证书营销视频数字证书视频优惠批准数字证书。The aforementioned actor terminal, the aforementioned video marketing store terminal, a third-party terminal and a cloud publicity platform; the third-party terminal is used to purchase the video marketing store corresponding to the marketing video digital certificate transmitted by the actor terminal The product of the terminal; the cloud publicity platform is at least used to publicize the video communication account established by the terminal of the video marketing store, the digital certificate of payment discount approved by the terminal of the video marketing store, and the digital certificate of approval of the video discount approved by the terminal of the video marketing store. , A communication incentive digital certificate formed by the approval of the video marketing store terminal, a marketing video communication digital certificate formed by the modification of the video marketing store terminal, a marketing video digital certificate, and a video discount approval digital certificate.
为解决上述技术问题,本申请还提供一种设备,其中存储有多条指令,所述指令适于由处理器加载并执行以实现如前所述的传播激励数字证书认证方法的步骤。In order to solve the above technical problem, the present application also provides a device in which a plurality of instructions are stored, and the instructions are suitable for being loaded and executed by a processor to realize the steps of the aforementioned method for authenticating a digital certificate of propagation incentive.
本申请提供的视频营销的传播激励数字证书认证方法,应用于视频营销对应的行为人终端,该行为人终端与云端公示平台通信连接,行为人终端通过云端公示平台向视频营销店铺终端提交申请买单数字证书,由视频营销店铺终端对与申请买单数字证书对应的订单信息进行批准以形成营销视频数字证书,并经由云端公示平台验证通过后进行公示,视频营销店铺终端基于云端公示平台公示的营销视频数字证书为行为人建立视频传播账户并发送至云端公示平台,使得行为人终端经认证具有通过视频营销的权益。此后,行为人终端将营销视频数字证书传播到第三方终端,以供第三方终端向云端公示平台提交申请优惠数字证书,并由云端公示平台转交到视频营销店铺终端,由视频营销店铺终端批准形成买单优惠数字证书并经云端公示平台转交到第三方终端,以供第三方终端通过云端公示平台向视频营销店铺终端提交申请视频优惠数字证书,由视频营销店铺终端对与申请视频优惠数字证书对应的订单信息进行营销视频录制,形成视频优惠批准数字证书并经云端公示平台验证通过后,至少向视频营销店铺终端和第三方终端公示,由视频营销店铺终端核实形成传播激励数字证书并经云端公示平台验证通过后,完成视频营销的传播激励数字证书认证。以此,通过传播激励数字证书的认证,明确了行为人通过视频营销为视频营销店铺引入新用户而获取传播激励的权益,又避免了消费者收到的货物以次充好和假冒的问题,确保了市场扩大和货物质量;并且,云端公示平台不可篡改的公示也使得在货品出现问题时可快速有效的追踪源头。The communication incentive digital certificate authentication method for video marketing provided in this application is applied to the actor terminal corresponding to video marketing. The actor terminal is connected to the cloud publicity platform in communication, and the actor terminal submits an application to pay the bill to the video marketing store terminal through the cloud publicity platform. Digital certificate, the video marketing store terminal approves the order information corresponding to the digital certificate for payment to form a marketing video digital certificate, and publicizes it after passing the verification on the cloud publicity platform. The video marketing store terminal is based on the marketing video publicized by the cloud publicity platform. The digital certificate establishes a video communication account for the actor and sends it to the cloud publicity platform, so that the actor's terminal has the right to pass video marketing after being authenticated. After that, the actor terminal transmits the marketing video digital certificate to the third-party terminal, so that the third-party terminal can submit the application for the preferential digital certificate to the cloud publicity platform, and the cloud publicity platform transfers it to the video marketing store terminal, which is approved by the video marketing store terminal. Pay for the discount digital certificate and transfer it to the third-party terminal through the cloud publicity platform, so that the third-party terminal can submit the application for the video discount digital certificate to the video marketing store terminal through the cloud publicity platform. The order information is recorded in a marketing video to form a video discount approval digital certificate and after it is verified by the cloud publicity platform, at least publicize it to the video marketing store terminal and third-party terminal, and the video marketing store terminal is verified to form a communication incentive digital certificate and passed through the cloud publicity platform. After the verification is passed, the digital certificate certification of the communication incentive for video marketing is completed. In this way, through the certification of the communication incentive digital certificate, it is clear that the actor has the right to obtain communication incentives by introducing new users to the video marketing store through video marketing, and avoids the problems of shoddy and counterfeit goods received by consumers. It ensures the expansion of the market and the quality of goods; and the non-tamperable publicity of the cloud publicity platform also makes it possible to quickly and effectively trace the source when there is a problem with the goods.
附图说明Description of drawings
图1为本申请实施例提供的一种视频营销的传播激励数字证书认证方法的流程示意图。FIG. 1 is a schematic flowchart of a method for authenticating a communication incentive digital certificate for video marketing according to an embodiment of the present application.
图2为本申请实施例提供的一种视频营销的传播激励数字证书认证方法的数据走向流程示意图。FIG. 2 is a schematic flow chart of data flow of a method for authenticating a digital certificate for communication incentives for video marketing according to an embodiment of the present application.
图3为本申请实施例提供的一种行为人终端的逻辑结构示意图。FIG. 3 is a schematic diagram of a logical structure of an actor terminal according to an embodiment of the present application.
图4为本申请实施例提供的一种视频营销店铺终端的逻辑结构示意图。FIG. 4 is a schematic diagram of a logical structure of a video marketing store terminal according to an embodiment of the present application.
图5为本申请实施例提供的一种视频营销的传播激励数字证书认证系统的逻辑结构示意图。FIG. 5 is a schematic diagram of a logical structure of a digital certificate authentication system for communication incentives for video marketing according to an embodiment of the present application.
具体实施方式Detailed ways
为更进一步阐述本申请为达成预定申请目的所采取的技术手段及功效,以下结合附图及较佳实施例,对本申请详细说明如下。In order to further illustrate the technical means and effects adopted by the present application to achieve the intended application purpose, the present application is described in detail below with reference to the accompanying drawings and preferred embodiments.
通过具体实施方式的说明,当可对本申请为达成预定目的所采取的技术手段及效果得以更加深入且具体的了解,然而所附图式仅是提供参考与说明之用,并非用来对本申请加以限制。Through the description of the specific embodiments, the technical means and effects adopted by the present application to achieve the intended purpose can be more deeply and specifically understood. However, the accompanying drawings are only used for reference and description, and are not used for the present application. limit.
实施例一:Example 1:
请参阅图1,本发明的视频营销的传播激励数字证书认证方法的实施例包括:Referring to FIG. 1, an embodiment of the method for authenticating a digital certificate for communication incentives for video marketing of the present invention includes:
101、所述行为人终端接收由所述视频店铺终端基于所述云端公示平台发送的视频传播账户,所述视频传播账户包括营销视频数字证书申请买单数字证书营销视频数字证书,其中,所述视频传播账户为所述视频店铺终端基于所述云端公示平台公示的营销视频数字证书建立;101. The actor terminal receives a video communication account sent by the video store terminal based on the cloud publicity platform, where the video communication account includes a marketing video digital certificate, an application to pay for a digital certificate, and a marketing video digital certificate, wherein the video The communication account is established by the video store terminal based on the digital certificate of marketing video publicized by the cloud publicity platform;
行为人是具有通过视频进行营销需求,向视频营销店铺开通视频营销权限的个人。行为人终端则是行为人所持有的终端设备,诸如智能手机、平板电脑、笔记本电脑等。第三方是通过营销视频进行购物需求的个人。第三方终端则是第三方所持有的终端设备,诸如智能手机、平板电脑、笔记本电脑等。视频营销店铺具有通过视频售卖商品的企业,视频营销店铺终端为对视频营销店铺进行权益管理的平台终端,如批准行为人具有开设视频营销的权限,或者批准第三方通过营销视频进行购物,并在完成购物后为第三方开通视频营销的权限等。The actor is an individual who has the need for marketing through video and has the authority to open video marketing to a video marketing store. The actor terminal is the terminal device held by the actor, such as a smart phone, a tablet computer, a notebook computer, etc. Third parties are individuals who make shopping needs through marketing videos. A third-party terminal is a terminal device held by a third party, such as a smart phone, a tablet computer, a notebook computer, and the like. The video marketing store has an enterprise that sells products through video, and the video marketing store terminal is a platform terminal that manages the rights and interests of the video marketing store. After completing the shopping, the authority to activate video marketing for the third party, etc.
其中,视频营销店铺终端内安装有视频传播程序,行为人终端通过行为人的视频传播账户触发启动指令或第三方终端通过第三方的视频传播账户触发启动指令,由该启动指令启动视频传播程序对应的链接,向外传播营销视频,为视频营销店铺引入新客户。视频传播程序除了可以安装在视频营销店铺终端内,还可以安装在其他终端内,在此不做限制。第三方云端公示平台分别与行为人终端,视频营销店铺终端、第三方终端通信连接,视频营销店铺终端与行为人终端、第三方终端之间通过云端公示平台进行交互通信。Among them, the video marketing store terminal is installed with a video communication program, the actor terminal triggers the activation instruction through the actor's video communication account or the third-party terminal triggers the activation instruction through the third-party video communication account, and the activation instruction starts the video communication program corresponding to link to spread the marketing video outwards and bring in new customers to the video marketing store. In addition to being installed in the video marketing store terminal, the video communication program can also be installed in other terminals, which is not limited here. The third-party cloud publicity platform is connected to the actor terminal, the video marketing store terminal, and the third-party terminal respectively, and the video marketing store terminal, the actor terminal, and the third-party terminal conduct interactive communication through the cloud publicity platform.
行为人终端向云端公示平台提交申请买单数字证书,申请买单数字证书包括行为人终端对应的ID及公钥,并以行为人终端对应的私钥签署。云端公示平台将申请买单数字证书转发到视频营销店铺终端,视频营销店铺终端接收申请买单数字证书后,对与申请买单数字证书对应的订单信息进行批准以形成营销视频数字证书,营销视频数字证书包括第三方终端对应的ID及公钥、视频营销店铺终端对应的ID和公钥,并以视频营销店铺终端对应的私钥签署。视频营销店铺终端将营销视频数字证书发送到云端公示平台,由云端公示平台验证营销视频数字证书与申请买单数字证书对应的ID是否一致,并在验证通过后由云端公示平台至少向视频营销店铺终端和行为人终端公示营销视频数字证书。视频营销店铺终端基于云端公示平台公示的营销视频数字证书为持有行为人终端的行为人建立视频传播账户并发送至云端公示平台,此视频传播账户以行为人终端对应的ID命名,自此行为人已获得通过视频营销的权限。The actor terminal submits an application to pay for the digital certificate to the cloud publicity platform, and the application for payment of the digital certificate includes the ID and public key corresponding to the actor terminal, and is signed with the private key corresponding to the actor terminal. The cloud publicity platform forwards the application-paying digital certificate to the video marketing store terminal. After receiving the application-paying digital certificate, the video marketing store terminal approves the order information corresponding to the application-paying digital certificate to form a marketing video digital certificate. The marketing video digital certificate includes The ID and public key corresponding to the third-party terminal, and the ID and public key corresponding to the terminal of the video marketing store are signed with the private key corresponding to the terminal of the video marketing store. The video marketing store terminal sends the marketing video digital certificate to the cloud publicity platform, and the cloud publicity platform verifies whether the marketing video digital certificate is consistent with the ID corresponding to the application for payment digital certificate, and after the verification is passed, the cloud publicity platform at least sends the video marketing store terminal And the actor terminal publicize the marketing video digital certificate. The video marketing store terminal establishes a video communication account for the actor who holds the actor terminal based on the marketing video digital certificate publicized on the cloud publicity platform and sends it to the cloud publicity platform. This video communication account is named after the ID corresponding to the actor's terminal. People have been given permission to market through video.
102、所述行为人终端将所述销视频数字证书传播到第三方终端,以供所述第三方终端向云端公示平台提交申请优惠数字证书,并由所述云端公示平台转交到视频营销店铺终端,由所述视频营销店铺终端批准形成买单优惠数字证书并经所述云端公示平台转交到所述第三方终端,以供所述第三方终端通过云端公示平台向所述视频营销店铺终端提交申请视频优惠数字证书,由所述视频营销店铺终端对与所述申请视频优惠数字证书对应的订单信息进行营销视频录制,形成视频优惠批准数字证书并经所述云端公示平台验证通过后,至少向所述视频营销店铺终端和第三方终端公示,由所述视频营销店铺终端核实形成传播激励数字证书并经所述云端公示平台验证通过后,完成视频营销的传播激励数字证书认证。102. The actor terminal disseminates the digital video sales certificate to a third-party terminal, so that the third-party terminal can submit an application for a preferential digital certificate to the cloud publicity platform, and the cloud publicity platform transfers it to the video marketing store terminal , the digital certificate of payment discount is approved by the video marketing store terminal and transferred to the third-party terminal through the cloud publicity platform, so that the third-party terminal can submit the application video to the video marketing store terminal through the cloud publicity platform. Preferential digital certificate, the video marketing store terminal performs marketing video recording of the order information corresponding to the application for the video preferential digital certificate, forms a video preferential approval digital certificate and is verified by the cloud publicity platform, at least to the The video marketing store terminal and the third-party terminal are publicized. After the video marketing store terminal is verified to form a communication incentive digital certificate and verified by the cloud publicity platform, the video marketing communication incentive digital certificate authentication is completed.
行为人在通过行为人终端查看到云端公示平台公示的营销视频数字证书后,对视频营销店铺终端对应的营销视频传播程序的链接触发启动指令,由该启动指令启动营销视频传播程序将营销视频数字证书传播到第三方终端;第三方在通过第三方终端查看到营销视频数字证书后,对第三方终端对应的视频买家程序或视频优惠买家程序触发启动指令,由该启动指令启动视频买家程序或视频优惠买家程序。若第三方从未在行为人传播的营销视频数字对应的视频营销店铺内购买过商品,则启动视频买家程序,反之则启动视频优惠买家程序。After viewing the marketing video digital certificate publicized on the cloud publicity platform through the actor terminal, the actor triggers the start instruction on the link of the marketing video communication program corresponding to the video marketing store terminal, and the start instruction starts the marketing video communication program to transfer the marketing video digital certificate. The certificate is propagated to the third-party terminal; after the third party views the marketing video digital certificate through the third-party terminal, the third-party triggers a start instruction to the video buyer program or video discount buyer program corresponding to the third-party terminal, and the start instruction starts the video buyer Program or Video Offer Buyer Program. If the third party has never purchased the goods in the video marketing store corresponding to the marketing video numbers disseminated by the actor, the video buyer procedure will be activated; otherwise, the video discount buyer procedure will be activated.
在本实施例中,第三方从未在行为人传播的营销视频数字对应的视频营销店铺内购买过商品。当第三方在通过第三方终端查看营销视频数字证书后启动视频买家程序,第三方终端通过视频买家程序向云端公示平台提交申请优惠数字证书,申请优惠数字证书包括第三方终端对应的ID和公钥、营销视频数字证书,并以所述第三方终端对应的私钥进行签署。云端公示平台将申请优惠数字证书转交到视频营销店铺终端,由视频营销店铺终端批准形成买单优惠数字证书并发送至云端公示平台,云端公示平台向视频营销店铺终端和第三方终端公示买单优惠数字证书,买单优惠数字证书包括视频营销店铺终端对应的ID和公钥、营销视频数字证书,并以视频营销店铺终端对应的私钥进行签署。In this embodiment, the third party has never purchased goods in the video marketing store corresponding to the marketing video numbers spread by the actor. When a third party starts the video buyer program after viewing the marketing video digital certificate through the third-party terminal, the third-party terminal submits an application for a preferential digital certificate to the cloud publicity platform through the video buyer program. The application for a preferential digital certificate includes the ID and The public key and the marketing video digital certificate are signed with the private key corresponding to the third-party terminal. The cloud publicity platform transfers the application for the discount digital certificate to the video marketing store terminal, and the video marketing store terminal approves the payment discount digital certificate and sends it to the cloud publicity platform. , the digital certificate for the pay-for-payment discount includes the ID and public key corresponding to the terminal of the video marketing store, and the digital certificate for the marketing video, and is signed with the private key corresponding to the terminal of the video marketing store.
第三方终端基于公示的买单优惠数字证书启动视频优惠买家程序,通过视频优惠买家程序向云端公示平台提交申请视频优惠数字证书,申请视频优惠数字证书包括第三方终端对应的ID和公钥、视频营销店铺终端对应的ID和公钥、商品的品类和数量,并以所述第三方终端对应的私钥进行签署。由云端公示平台向视频营销店铺终端提交申请视频优惠数字证书,视频营销店铺终端对与申请视频优惠数字证书对应的订单信息进行营销视频录制,形成视频优惠批准数字证书并经云端公示平台验证通过后,至少向视频营销店铺终端和第三方终端公示。视频营销店铺终端核实视频优惠批准数字证书和营销视频数字证书对应的视频营销店铺的ID一致后,形成传播激励数字证书并经云端公示平台验证通过后,完成视频营销的传播激励数字证书认证,以此明确了持有行为人终端的行为人通过传播营销视频,为视频营销店铺引进新用户而获得激励的权益。The third-party terminal starts the video discount buyer program based on the publicized digital certificate for paying for the discount, and submits the application for the video discount digital certificate to the cloud publicity platform through the video discount buyer program. The application for the video discount digital certificate includes the ID and public key corresponding to the third-party terminal, The ID and public key corresponding to the terminal of the video marketing store, and the category and quantity of the commodity are signed with the private key corresponding to the third-party terminal. The cloud publicity platform submits an application for a video discount digital certificate to the video marketing store terminal, and the video marketing store terminal records the marketing video of the order information corresponding to the application for a video discount digital certificate to form a video discount approval digital certificate and is verified by the cloud publicity platform. , at least to the video marketing store terminal and third-party terminal. After the terminal of the video marketing store verifies that the video discount approval digital certificate is consistent with the ID of the video marketing store corresponding to the marketing video digital certificate, it forms a communication incentive digital certificate and passes the verification of the cloud publicity platform, and completes the video marketing communication incentive digital certificate authentication. This clarifies the rights and interests of the actors holding the actor terminals to gain incentives by spreading marketing videos and introducing new users to video marketing stores.
其中,视频优惠批准数字证书包括视频营销店铺终端对应的ID和公钥、申请视频优惠数字证书、商品的品类和数量,并以视频营销店铺终端对应的私钥进行签署;传播激励数字证书包括视频营销店铺终端对应的ID和公钥、行为人终端对应的ID和公钥,并以视频营销店铺终端对应的私钥进行签署。Among them, the video discount approval digital certificate includes the ID and public key corresponding to the terminal of the video marketing store, the digital certificate for applying for video discount, the category and quantity of the product, and is signed with the private key corresponding to the terminal of the video marketing store; the digital certificate for dissemination incentives includes video The ID and public key corresponding to the terminal of the marketing store and the ID and public key corresponding to the terminal of the actor are signed with the private key corresponding to the terminal of the video marketing store.
在本实施例中,本方法的行为人终端通过云端公示平台向视频营销店铺终端提交申请买单数字证书,由视频营销店铺终端对与申请买单数字证书对应的订单信息进行批准以形成营销视频数字证书,并经由云端公示平台验证通过后进行公示,视频营销店铺终端基于云端公示平台公示的营销视频数字证书为行为人建立视频传播账户并发送至云端公示平台,使得行为人终端经认证具有通过视频营销的权益。此后,行为人终端将营销视频数字证书传播到第三方终端,以供第三方终端向云端公示平台提交申请优惠数字证书,并由云端公示平台转交到视频营销店铺终端,由视频营销店铺终端批准形成买单优惠数字证书并经云端公示平台转交到第三方终端,以供第三方终端通过云端公示平台向视频营销店铺终端提交申请视频优惠数字证书,由视频营销店铺终端对与申请视频优惠数字证书对应的订单信息进行营销视频录制,形成视频优惠批准数字证书并经云端公示平台验证通过后,至少向视频营销店铺终端和第三方终端公示,由视频营销店铺终端核实形成传播激励数字证书并经云端公示平台验证通过后,完成视频营销的传播激励数字证书认证。以此,通过数字证书的多次认证,明确了行为人通过视频营销的权益,又拓展了视频营销店铺的市场,引入新用户,又避免了货物以次充好和假冒的问题,确保了市场扩大和货物质量;并且,云端公示平台不可篡改的公示也使得在货品出现问题时可快速有效的追踪源头。In this embodiment, the actor terminal of this method submits an application-paying digital certificate to the video marketing store terminal through the cloud publicity platform, and the video marketing store terminal approves the order information corresponding to the application-paying digital certificate to form a marketing video digital certificate , and publicize it after passing the verification on the cloud publicity platform. The video marketing store terminal establishes a video communication account for the actor based on the marketing video digital certificate publicized on the cloud publicity platform and sends it to the cloud publicity platform, so that the actor's terminal is authenticated. 's rights. After that, the actor terminal transmits the marketing video digital certificate to the third-party terminal, so that the third-party terminal can submit the application for the preferential digital certificate to the cloud publicity platform, and the cloud publicity platform transfers it to the video marketing store terminal, which is approved by the video marketing store terminal. Pay for the discount digital certificate and transfer it to the third-party terminal through the cloud publicity platform, so that the third-party terminal can submit the application for the video discount digital certificate to the video marketing store terminal through the cloud publicity platform. The order information is recorded in a marketing video to form a video discount approval digital certificate and after it is verified by the cloud publicity platform, at least publicize it to the video marketing store terminal and third-party terminal, and the video marketing store terminal is verified to form a communication incentive digital certificate and passed through the cloud publicity platform. After the verification is passed, the digital certificate certification of the communication incentive for video marketing is completed. In this way, through the multiple authentications of digital certificates, the rights and interests of actors through video marketing are clarified, and the market of video marketing stores is expanded, new users are introduced, and the problems of shoddy and counterfeit goods are avoided, and the market is guaranteed. In addition, the non-tamperable publicity of the cloud publicity platform also makes it possible to quickly and effectively trace the source when there is a problem with the goods.
实施例二:Embodiment 2:
请参考图2,本发明视频营销的传播激励数字证书认证方法的另一实施例包括:Referring to FIG. 2, another embodiment of the method for authenticating a digital certificate for communication incentives for video marketing of the present invention includes:
201、行为人终端向云端公示平台提交申请买单数字证书;201. The actor terminal submits an application to pay for the digital certificate to the cloud publicity platform;
本实施例的行为人终端、云端公示平台、视频营销店铺终端和第三方终端与实施例一一致,在此不做赘述。The actor terminal, the cloud publicity platform, the video marketing store terminal, and the third-party terminal in this embodiment are the same as those in the first embodiment, and are not repeated here.
行为人终端通过建立与云端公示平台之间的通信连接,向云端公示平台提交申请买单数字证书,以通过申请认证获得开设视频营销的权限。其中,申请买单数字证书包括行为人终端对应的ID及公钥,并以行为人终端对应的私钥签署,以确保传输的安全性。By establishing a communication connection with the cloud publicity platform, the actor terminal submits an application to pay for the digital certificate to the cloud publicity platform, so as to obtain the authority to open video marketing through the application for certification. Among them, the digital certificate applying for payment includes the ID and public key corresponding to the actor terminal, and is signed with the private key corresponding to the actor terminal to ensure the security of transmission.
202、云端公示平台将申请买单数字证书转交到视频营销店铺终端;202. The cloud publicity platform transfers the application for payment of the digital certificate to the terminal of the video marketing store;
203、视频营销店铺终端对申请买单数字证书进行批准,形成营销视频数字证书返回到云端公示平台;203. The terminal of the video marketing store approves the application for a digital certificate for payment, and forms a digital certificate of marketing video and returns it to the cloud publicity platform;
云端公示平台在接收到申请买单数字证书后,将其转交到视频营销店铺终端,由视频营销店铺终端查验通过后批准,形成营销视频数字证书返回到云端公示平台。反之,若经视频营销店铺终端查验不通过则向云端公示平台返回查验不通过的信息。After receiving the digital certificate for payment, the cloud publicity platform transfers it to the video marketing store terminal, and the video marketing store terminal approves it after passing the inspection, and forms a marketing video digital certificate and returns it to the cloud publicity platform. On the contrary, if the video marketing store terminal fails to pass the inspection, the information that the inspection fails will be returned to the cloud publicity platform.
204、云端公示平台验证营销视频数字证书;204. The cloud publicity platform verifies the marketing video digital certificate;
205、云端公示平台向行为人终端公示营销视频数字证书;205. The cloud publicity platform publicizes the marketing video digital certificate to the actor's terminal;
206、云端公示平台向视频营销店铺终端公示营销视频数字证书;206. The cloud publicity platform publicizes the marketing video digital certificate to the video marketing store terminal;
云端公示平台若接收到视频营销店铺终端批准的营销视频数字证书,验证营销视频数字证书与申请买单数字证书对应的ID是否一致,并在验证通过后由云端公示平台至少向行为人终端和视频营销店铺终端公示该营销视频数字证书。若云端公示平台接收到视频营销店铺终端传输的查验不通过信息,则云端公示平台将该信息仅返回至行为人终端,由行为人终端补正后再次提交。If the cloud publicity platform receives the marketing video digital certificate approved by the video marketing store terminal, it verifies whether the marketing video digital certificate is consistent with the ID corresponding to the digital certificate applied for payment, and after the verification is passed, the cloud publicity platform will at least report to the actor terminal and video marketing The store terminal publicizes the marketing video digital certificate. If the cloud publicity platform receives the verification failure information transmitted by the video marketing store terminal, the cloud publicity platform will only return the information to the actor's terminal, and the actor's terminal will make corrections and submit it again.
207、视频营销店铺终端为持有行为人终端的行为人建立视频传播账户;207. The video marketing store terminal establishes a video communication account for the actor holding the actor terminal;
208、云端公示平台向行为人终端公示视频传播账户;208. The cloud publicity platform publicizes the video communication account to the actor's terminal;
视频营销店铺终端接收到由云端公示平台公示的营销视频数字证书后,为持有行为人终端的行为人建立视频传播账户,视频传播账户以行为人终端对应的ID命名,账户内包含营销视频数字证书。视频营销店铺终端将视频传播账户发送至云端公示平台,用以公示持有行为人终端的行为人获得通过视频营销的权限,并将此视频传播账户纳入视频营销人权益列表,该列表里的名单即具有通过营销视频进行营销的权限。After the video marketing store terminal receives the marketing video digital certificate announced by the cloud publicity platform, it establishes a video communication account for the actor who holds the actor terminal. The video communication account is named after the ID corresponding to the actor's terminal, and the account contains the marketing video number. Certificate. The video marketing store terminal sends the video communication account to the cloud publicity platform to announce that the actor holding the actor terminal has obtained the right to pass video marketing, and this video communication account is included in the video marketer's rights and interests list. That is, the right to market through marketing videos.
209、行为人终端基于公示的营销视频数字证书启动营销视频传播程序;209. The actor terminal starts the marketing video communication program based on the publicized marketing video digital certificate;
210、行为人终端基于营销视频传播程序向第三方终端传播营销视频数字证书;210. The actor terminal transmits the marketing video digital certificate to the third-party terminal based on the marketing video communication program;
行为人在通过行为人终端查看到由云端公示平台公示的营销视频数字证书后,对视频营销店铺终端对应的营销视频传播程序触发启动指令,由该启动指令启动营销视频传播程序将营销视频数字证书传播到第三方终端营销视频数字证书。After viewing the marketing video digital certificate published by the cloud publicity platform through the actor's terminal, the actor triggers a start instruction for the marketing video communication program corresponding to the video marketing store terminal, and the start instruction starts the marketing video communication program to transfer the marketing video digital certificate. Spread to third-party terminal marketing video digital certificates.
211、第三方终端基于传播营销视频数字证书启动视频买家程序,并基于视频买家程序向云端公示平台提交申请优惠数字证书;211. The third-party terminal starts the video buyer program based on the digital certificate of the communication marketing video, and submits an application for a preferential digital certificate to the cloud publicity platform based on the video buyer program;
第三方在通过第三方终端查看传播的营销视频数字证书后,对第三方终端对应的视频买家程序触发启动指令,由该启动指令启动视频买家程序将申请优惠数字证书向云端公示平台提交;其中,申请优惠数字证书包括第三方终端对应的ID和公钥、营销视频数字证书,并以所述第三方终端对应的私钥进行签署。After viewing the disseminated marketing video digital certificate through the third-party terminal, the third party triggers a start instruction to the video buyer program corresponding to the third-party terminal, and the start instruction starts the video buyer program to apply for a preferential digital certificate and submit it to the cloud publicity platform; The application for the preferential digital certificate includes the ID and public key corresponding to the third-party terminal, and the marketing video digital certificate, and is signed with the private key corresponding to the third-party terminal.
212、云端公示平台将申请优惠数字证书转交到视频营销店铺终端;212. The cloud publicity platform transfers the application for the preferential digital certificate to the terminal of the video marketing store;
213、视频营销店铺终端对申请优惠数字证书进行批准,形成买单优惠数字证书并发送至云端公示平台;213. The terminal of the video marketing store approves the application for a preferential digital certificate, forms a pay-for-payment digital certificate, and sends it to the cloud publicity platform;
214、云端公示平台向第三方终端公示买单优惠数字证书;214. The cloud publicity platform publicizes the digital certificate of payment discount to the third-party terminal;
215、云端公示平台向视频营销店铺终端公示买单优惠数字证书;215. The cloud publicity platform publicizes the digital certificate of payment discount to the terminal of the video marketing store;
云端公示平台将申请优惠数字证书转交到视频营销店铺终端,由视频营销店铺终端批准形成买单优惠数字证书并发送至云端公示平台,云端公示平台向视频营销店铺终端和第三方终端公示买单优惠数字证书,其中,买单优惠数字证书包括视频营销店铺终端对应的ID和公钥、营销视频数字证书,并以视频营销店铺终端对应的私钥进行签署。The cloud publicity platform transfers the application for the discount digital certificate to the video marketing store terminal, and the video marketing store terminal approves the payment discount digital certificate and sends it to the cloud publicity platform. , wherein the digital certificate for the pay-for-payment discount includes the ID and public key corresponding to the terminal of the video marketing store, and the digital certificate for the marketing video, and is signed with the private key corresponding to the terminal of the video marketing store.
216、第三方终端基于公示的买单优惠数字证书启动视频优惠买家程序;216. The third-party terminal starts the video discount buyer program based on the publicized digital certificate for the payment discount;
217、第三方终端基于视频优惠买家程序向云端公示平台提交申请视频优惠数字证书;217. The third-party terminal submits an application for a video discount digital certificate to the cloud publicity platform based on the video discount buyer program;
第三方在通过第三方终端查看到由云端公示平台公示的营销视频数字证书后,对视频买家程序触发启动指令,由该启动指令启动视频买家程序对第三方终端对应的视频优惠买家程序触发启动指令,由该启动指令启动视频优惠买家程序将申请视频优惠数字证书向云端公示平台提交;其中,申请视频优惠数字证书包括第三方终端对应的ID和公钥、视频营销店铺终端对应的ID和公钥、商品的品类和数量,并以第三方终端对应的私钥进行签署。After viewing the marketing video digital certificate published by the cloud publicity platform through the third-party terminal, the third party triggers a start instruction for the video buyer program, and the start instruction starts the video buyer program for the video discount buyer program corresponding to the third-party terminal. Trigger the start instruction, which starts the video discount buyer program and submits the application for the video discount digital certificate to the cloud publicity platform; wherein, the application for the video discount digital certificate includes the ID and public key corresponding to the third-party terminal, and the corresponding ID and public key of the video marketing store terminal. The ID and public key, the category and quantity of the commodity are signed with the private key corresponding to the third-party terminal.
218、云端公示平台将申请视频优惠数字证书转发到视频营销店铺终端;218. The cloud publicity platform forwards the application for a video discount digital certificate to the video marketing store terminal;
219、视频营销店铺终端将申请视频优惠数字证书纳入订单列表并返回所述云端公示平台公示;219. The video marketing store terminal incorporates the application for the video discount digital certificate into the order list and returns to the cloud publicity platform for publicity;
220、云端公示平台将公示的信息向第三方终端返回;220. The cloud publicity platform returns the publicized information to the third-party terminal;
221、视频营销店铺终端对云端公示平台转交的申请视频优惠数字证书对应的订单信息进行营销视频录制,形成视频优惠批准数字证书返回到云端公示平台;221. The video marketing store terminal performs a marketing video recording on the order information corresponding to the application for the video discount digital certificate transferred by the cloud publicity platform, and forms a video discount approval digital certificate and returns it to the cloud publicity platform;
云端公示平台收到由第三方终端对应的视频优惠买家程序提交的申请视频优惠数字证书后,将此申请视频优惠数字证书转交到视频营销店铺终端,转交的数字证书包括第三方终端对应的ID和公钥、视频营销店铺终端对应的ID和公钥、商品的品类和数量,并以第三方终端对应的私钥进行签署。After receiving the application video discount digital certificate submitted by the video discount buyer program corresponding to the third-party terminal, the cloud publicity platform transfers the application video discount digital certificate to the video marketing store terminal, and the transferred digital certificate includes the ID corresponding to the third-party terminal. The ID and public key corresponding to the public key, the video marketing store terminal, the category and quantity of the commodity, and the private key corresponding to the third-party terminal is used to sign.
视频营销店铺终端接收到申请视频优惠数字证书后,将申请视频优惠数字证书纳入订单列表,形成申请视频优惠数字证书已被视频营销店铺终端纳入订单列表、等待发货的信息,并将此信息返回云端公示平台。云端公示平台将申请视频优惠数字证书已被视频营销店铺终端纳入订单列表、等待发货的信息向第三方终端返回,以供第三方终端获取订单情况。其中,订单列表里的订单即是第三方终端通过行为人终端传播的营销视频数字证书进行购物的订单。After receiving the application for the video discount digital certificate, the video marketing store terminal will include the application video discount digital certificate in the order list, forming the information that the application video discount digital certificate has been included in the order list and waiting for delivery by the video marketing store terminal, and returns this information. Cloud publicity platform. The cloud publicity platform will return the information that the video discount digital certificate has been included in the order list by the video marketing store terminal and is waiting for delivery to the third-party terminal, so that the third-party terminal can obtain the order status. Among them, the order in the order list is the order for shopping by the third-party terminal through the marketing video digital certificate transmitted by the actor terminal.
视频营销店铺终端将申请视频优惠数字证书纳入订单列表后,对申请视频优惠数字证书对应的订单信息进行营销视频录制,首先,视频营销店铺终端获取与申请视频优惠数字证书对应的订单信息,然后,启动营销视频买单过程录制,获取第三方终端对应的ID信息及其购买商品的品类和规模、数量;视频营销店铺终端对应的营销人将根据获取到的订单信息进行挑选商品,确认商品品类和数量一致后进行展示、包装,完成当前订单后结束营销视频买单过程的录制,并对此营销视频进行处理,在营销视频内增加视频营销店铺终端对应的ID信息与申请视频优惠数字证书、营销视频存档地址等关键信息,形成视频优惠批准数字证书后返回到云端公示平台;其中,订单信息的存储可根据实际需求设置,例如,在本申请中,订单信息包含在申请视频优惠数字证书中,ID信息还包括遮蔽敏感信息的收货地址;After the video marketing store terminal incorporates the application for the video discount digital certificate into the order list, it records the order information corresponding to the application for the video discount digital certificate. First, the video marketing store terminal obtains the order information corresponding to the application for the video discount digital certificate, and then, Start the video billing process recording, and obtain the ID information corresponding to the third-party terminal and the category, size, and quantity of the purchased goods; the marketer corresponding to the video marketing store terminal will select the goods according to the obtained order information, and confirm the category and quantity of the goods. After agreeing, display and package. After completing the current order, end the recording of the marketing video payment process, and process the marketing video. Add the ID information corresponding to the video marketing store terminal in the marketing video, apply for a video discount digital certificate, and archive the marketing video. Address and other key information, form a video discount approval digital certificate and return it to the cloud publicity platform; the storage of order information can be set according to actual needs. For example, in this application, the order information is included in the application video discount digital certificate, ID information Also includes shipping addresses that mask sensitive information;
其中,视频优惠批准数字证书包括视频营销店铺终端对应的ID和公钥、申请视频优惠数字证书、买单过程的营销视频存档地址,并以视频营销店铺终端对应的私钥进行签署。Among them, the video discount approval digital certificate includes the ID and public key corresponding to the terminal of the video marketing store, the application for the digital certificate of the video discount, the marketing video archive address of the payment process, and is signed with the private key corresponding to the terminal of the video marketing store.
222、云端公示平台对视频优惠批准数字证书进行验证;222. The cloud publicity platform verifies the video discount approval digital certificate;
云端公示平台在接收到视频优惠批准数字证书后,将视频优惠批准数字证书对应的ID、申请视频优惠数字证书等信息与云端公示平台公示的申请视频优惠数字证书、买单优惠数字证书进行比对,若信息一致,则对视频优惠批准数字证书验证通过,执行步骤223到224;若验证不通过,则将验证不通过信息返回视频营销店铺终端,视频营销店铺终端对视频优惠批准数字证书进行查验后再次发送云端公示平台。After receiving the video discount approval digital certificate, the cloud publicity platform compares the ID corresponding to the video discount approval digital certificate, the application video discount digital certificate and other information with the application video discount digital certificate and the payment discount digital certificate announced by the cloud publicity platform. If the information is consistent, the verification of the video discount approval digital certificate is passed, and steps 223 to 224 are executed; if the verification fails, the verification failure information is returned to the video marketing store terminal, and the video marketing store terminal checks the video discount approval digital certificate. Send the cloud publicity platform again.
223、云端公示平台向第三方终端公示经验证通过的视频优惠批准数字证书。223. The cloud publicity platform publicizes the verified digital certificate of video discount approval to the third-party terminal.
224、云端公示平台向视频营销店铺终端公示经验证通过的视频优惠批准数字证书;224. The cloud publicity platform publicizes the verified digital certificate of video discount approval to the terminal of the video marketing store;
云端公示平台对视频优惠批准数字证书验证通过后,由云端公示平台向视频营销店铺终端与第三方终端公示视频优惠批准数字证书,该数字证书包括视频营销店铺终端对应的ID和公钥、申请视频优惠数字证书、买单过程的营销视频存档地址,并以视频营销店铺终端对应的私钥进行签署。After the cloud publicity platform verifies the video discount approval digital certificate, the cloud publicity platform publicizes the video discount approval digital certificate to the video marketing store terminal and third-party terminal. The digital certificate includes the corresponding ID and public key of the video marketing store terminal, and the application video. Preferential digital certificate, the marketing video archive address of the payment process, and signed with the private key corresponding to the video marketing store terminal.
225、视频营销店铺终端对视频优惠批准数字证书进行核实以形成传播激励数字证书并返回云端公示平台;225. The video marketing store terminal verifies the video discount approval digital certificate to form a communication incentive digital certificate and returns it to the cloud publicity platform;
视频营销店铺终端接收到视频优惠批准数字证书后,对视频优惠批准数字证书对应的ID信息进行核实,核实通过后形成传播激励数字证书,将传播激励数字证书发送云端公示平台,该数字证书包括视频营销店铺终端对应的ID和公钥、行为人终端对应的ID和公钥,并以视频营销店铺终端对应的私钥进行签署。After receiving the video discount approval digital certificate, the video marketing store terminal verifies the ID information corresponding to the video discount approval digital certificate. After the verification is passed, a communication incentive digital certificate is formed, and the communication incentive digital certificate is sent to the cloud publicity platform. The digital certificate includes video The ID and public key corresponding to the terminal of the marketing store and the ID and public key corresponding to the terminal of the actor are signed with the private key corresponding to the terminal of the video marketing store.
226、云端公示平台对传播激励数字证书进行验证;226. The cloud publicity platform verifies the digital certificate of dissemination incentives;
云端公示平台接收到视频营销店铺终端发送的传播激励数字证书后,将传播激励数字证书与公示的营销视频数字证书、视频优惠批准数字证书内的视频营销店铺终端对应的ID和行为人终端对应的ID进行比对,信息一致则验证通过,执行步骤227;若验证不通过,则将验证不通过信息返回视频营销店铺终端,视频营销店铺终端对传播激励数字证书进行查验后再次发送云端公示平台。After the cloud publicity platform receives the communication incentive digital certificate sent by the video marketing store terminal, it compares the communication incentive digital certificate with the ID corresponding to the video marketing store terminal in the publicized marketing video digital certificate and the video discount approval digital certificate and the actor terminal. The IDs are compared, and if the information is consistent, the verification is passed, and step 227 is executed; if the verification fails, the verification failure information is returned to the video marketing store terminal, and the video marketing store terminal checks the communication incentive digital certificate and sends it to the cloud publicity platform again.
227、云端公示平台向视频营销店铺终端公示经验证通过的传播激励数字证书;227. The cloud publicity platform publicizes the verified communication incentive digital certificate to the video marketing store terminal;
228、视频营销店铺终端基于公示的传播激励数字证书启动营销视频传播程序;228. The video marketing store terminal starts the marketing video communication program based on the publicized communication incentive digital certificate;
云端公示平台对传播激励数字证书验证通过后,由云端公示平台向视频营销店铺终端公示。视频营销店铺终端接收到公示的传播激励数字证书后,对视频营销店铺终端对应的营销视频传播程序触发启动指令,由该启动指令启动营销视频传播程序将传播激励数字证书发送到行为人终端对应的视频传播账户,提示手持行为人终端的行为人查看视频传播账户,至此,完成视频营销的传播激励数字证书认证。After the cloud publicity platform has passed the verification of the communication incentive digital certificate, the cloud publicity platform will publicize it to the video marketing store terminal. After receiving the publicized communication incentive digital certificate, the video marketing store terminal triggers a start instruction for the marketing video communication program corresponding to the video marketing store terminal, and the start instruction starts the marketing video communication program and sends the communication incentive digital certificate to the corresponding terminal of the actor. Video communication account, prompting the actor holding the actor terminal to check the video communication account. At this point, the digital certificate authentication of the communication incentive for video marketing is completed.
在本实施例中,当视频营销店铺终端完成视频优惠批准数字证书的认证后,还可对视频优惠批准数字证书进行权限修改,具体地:In this embodiment, after the video marketing store terminal completes the authentication of the video discount approval digital certificate, it can also modify the authority of the video discount approval digital certificate, specifically:
229、视频营销店铺终端修改视频优惠批准数字证书以形成营销视频传播数字证书并返回云端公示平台;229. The video marketing store terminal modifies the video discount approval digital certificate to form a marketing video communication digital certificate and returns it to the cloud publicity platform;
视频营销店铺终端接收到视频优惠批准数字证书后,修改视频优惠批准数字证书的权限,形成营销视频传播数字证书,为拥有此数字证书的持有人开通视频营销的权限;其中,营销视频传播数字证书包括视频营销店铺终端对应的ID和公钥、第三方终端对应的ID和公钥,并以所述视频营销店铺终端对应的私钥进行签署。After the video marketing store terminal receives the video discount approval digital certificate, it modifies the authority of the video discount approval digital certificate to form a marketing video communication digital certificate, and activates the video marketing authority for the holder with this digital certificate; among them, the marketing video communication digital certificate The certificate includes the ID and public key corresponding to the terminal of the video marketing store, the ID and public key corresponding to the third-party terminal, and is signed with the private key corresponding to the terminal of the video marketing store.
230、云端公示平台对营销视频传播数字证书进行验证;230. The cloud publicity platform verifies the digital certificate of marketing video communication;
云端公示平台接收到视频营销店铺终端发送的营销视频传播数字证书后,将营销视频传播数字证书与公示的视频优惠批准数字证书内的视频营销店铺终端对应的ID和行为人终端对应的ID进行比对,信息一致则验证通过,执行步骤231至232;若验证不通过,则将验证不通过信息返回视频营销店铺终端,视频营销店铺终端对营销视频传播数字证书进行查验后再次发送云端公示平台。After receiving the marketing video communication digital certificate sent by the video marketing store terminal, the cloud publicity platform compares the marketing video communication digital certificate with the ID corresponding to the video marketing store terminal in the publicized video discount approval digital certificate and the ID corresponding to the actor terminal. Yes, if the information is consistent, the verification passes, and steps 231 to 232 are executed; if the verification fails, the verification failure information is returned to the video marketing store terminal, and the video marketing store terminal checks the marketing video communication digital certificate and sends it to the cloud publicity platform again.
231、云端公示平台向视频营销店铺终端公示经验证通过的营销视频传播数字证书;231. The cloud publicity platform publicizes the verified digital certificate of marketing video communication to the video marketing store terminal;
232、云端公示平台向第三方终端公示经验证通过的营销视频传播数字证书;232. The cloud publicity platform publicizes the verified digital certificate of marketing video communication to the third-party terminal;
233、第三方终端基于公示的营销视频传播数字证书启动营销视频传播程序;233. The third-party terminal starts the marketing video communication program based on the publicized marketing video communication digital certificate;
云端公示平台对营销视频传播数字证书验证通过后,由云端公示平台向视频营销店铺终端和第三方终端公示。第三方终端接收到公示的营销视频传播数字证书后,启动视频营销店铺终端对应的营销视频传播程序,第三方终端基于营销视频传播程序向外传播营销视频传播数字证书,为视频营销店铺引入新用户。After the cloud publicity platform has passed the verification of the marketing video communication digital certificate, the cloud publicity platform will publicize it to the video marketing store terminal and third-party terminal. After receiving the publicized marketing video communication digital certificate, the third-party terminal starts the marketing video communication program corresponding to the video marketing store terminal, and the third-party terminal disseminates the marketing video communication digital certificate based on the marketing video communication program to introduce new users to the video marketing store .
在本实施例中,通过行为人终端基于数字证书向云端公示平台和视频营销店铺终端发起申请和认证,而使得持有行为人终端的行为人具有通过视频进行营销获得激励的权益,第三方终端则具有通过行为人终端所开设的营销视频进入视频营销店铺进行购买商品的权益,而且整个过程经过多次认证,行为人不仅为视频营销店铺引进新用户而获得激励,第三方也可通过认证的数字证书对购买的物品进行溯源,确保了所购买物品的品质。同时,因每次基于数字证书的申请和认证操作,都需要在公示平台进行公示,确保整个操作过程的不可更改属性,提升了视频营销的安全性和可追溯性。In this embodiment, the actor terminal initiates the application and authentication to the cloud publicity platform and the video marketing store terminal based on the digital certificate, so that the actor holding the actor terminal has the right to obtain incentives through video marketing, and the third-party terminal It has the right to enter the video marketing store to purchase goods through the marketing video opened by the actor's terminal, and the whole process has been authenticated many times. The digital certificate traces the source of the purchased items to ensure the quality of the purchased items. At the same time, every application and certification operation based on digital certificates needs to be announced on the publicity platform to ensure the unchangeable attributes of the entire operation process and improve the security and traceability of video marketing.
实施例三:Embodiment three:
请参阅图3,本实施例中的行为人终端包括:Referring to FIG. 3, the actor terminal in this embodiment includes:
处理器301,适于实现各指令;以及a
存储设备302,适于存储多条指令,所述指令适于由处理器加载并执行如图1和图2所述的指令,具体执行过程及有益效果请参阅前述实施例,此处不做赘述。The
实施例四:Embodiment 4:
请参阅图4,本实施例中的视频营销店铺终端包括:Referring to FIG. 4 , the video marketing store terminal in this embodiment includes:
处理器401,适于实现各指令;以及a
存储设备402,适于存储多条指令,所述指令适于由处理器加载并执行如图1和图2所述的指令,具体执行过程及有益效果请参阅前述实施例,此处不做赘述。The
实施例五:Embodiment 5:
请参阅图5,本实施例中的营销视频的传播激励数字证书认证方法系统包括:Referring to FIG. 5 , the method system for authenticating a digital certificate for dissemination incentives for marketing videos in this embodiment includes:
如前所述的行为人终端、视频营销店铺终端,以及如前所述的云端公示平台和第三方终端,其中,云端公示平台分别和行为人终端、视频营销店铺终端、行为人终端之间相互通信连接,行为人终端与视频营销店铺终端相互通信连接,以实现数据交互。第三方终端用于购买由行为人终端传播的营销视频数字证书对应的视频营销店铺终端的商品;云端公示平台至少用于公示由视频营销店铺终端建立的视频传播账户、由视频营销店铺终端批准形成的买单优惠数字证书,以及验证由视频营销店铺终端批准形成的视频优惠批准数字证书、由视频营销店铺终端批准形成的传播激励数字证书、由视频营销店铺终端修改形成的营销视频传播数字证书,具体该数字证书认证系统实现数据交互的过程及有益效果请参阅前述实施例,此处不做赘述。The actor terminal and the video marketing store terminal as mentioned above, as well as the cloud publicity platform and the third-party terminal as mentioned above, wherein the cloud publicity platform and the actor terminal, the video marketing store terminal and the actor terminal respectively interact with each other. Communication connection, the actor terminal and the video marketing store terminal are connected to each other to realize data interaction. The third-party terminal is used to purchase the products of the video marketing store terminal corresponding to the marketing video digital certificate disseminated by the actor terminal; The digital certificate of payment discount, as well as the digital certificate of video discount approval approved by the video marketing store terminal, the communication incentive digital certificate approved by the video marketing store terminal, and the marketing video communication digital certificate modified by the video marketing store terminal. For the process and beneficial effects of the digital certificate authentication system for realizing data interaction, please refer to the foregoing embodiments, and details are not repeated here.
实施例六:Embodiment 6:
本实施例中的存储设备,其中存储多条指令,该指令适于由处理器加载并执行如图1和图2所述的指令,具体执行过程及有益效果请参阅前述实施例,此处不做赘述。In the storage device in this embodiment, a plurality of instructions are stored therein, and the instructions are suitable for being loaded by the processor and executing the instructions as shown in FIG. 1 and FIG. 2 . For the specific execution process and beneficial effects, please refer to the foregoing embodiments, and not here Do repeat.
以上所述,仅是本申请的较佳实施例而已,并非对本申请作任何形式上的限制,虽然本申请已以较佳实施例揭露如上,然而并非用以限定本申请,任何熟悉本专业的技术人员,在不脱离本申请技术方案范围内,当可利用上述揭示的技术内容作出些许更动或修饰为等同变化的等效实施例,但凡是未脱离本申请技术方案内容,依据本申请的技术实质对以上实施例所作的任何简单修改、等同变化与修饰,均仍属于本申请技术方案的范围内。The above are only preferred embodiments of the present application, and are not intended to limit the present application in any form. Although the present application has been disclosed above with preferred embodiments, it is not intended to limit the present application. The technical personnel, without departing from the scope of the technical solution of the present application, can make some changes or modifications to equivalent examples of equivalent changes by using the technical content disclosed above, provided that the content of the technical solution of the present application is not departed from, according to the technical solution of the present application. Any simple modifications, equivalent changes and modifications made to the above embodiments by the technical essence still fall within the scope of the technical solutions of the present application.
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| PCT/CN2023/083153 WO2023179687A1 (en) | 2022-03-25 | 2023-03-22 | Digital certificate authentication method, corresponding terminals and system, and storage device |
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