CN103945265A - Advertisement processing method and terminal - Google Patents
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Abstract
The embodiment of the invention discloses an advertisement processing method and a terminal. The advertisement processing method comprises the steps that the terminal obtains the business content bound with an advertisement; the terminal plays the advertisement, and an audio signal sent by a user is collected by the terminal in the advertisement playing period; the terminal sends the audio signal to a voice control server, so that the voice control server judges whether the audio signal is matched with preset information or not; the terminal receives the judgment result sent back by the voice control server, and the terminal determines whether playing of the advertisement is skipped according to the judgment result. According to the advertisement processing method and the terminal, the requirement of the user for playing skipping can be accurately identified, malicious playing skipping of the user is avoided, and usage experience is improved for the user while the rights and interests of an advertiser are ensured.
Description
Technical field
The embodiment of the present invention relates to communication technical field, relates in particular to a kind of advertisement processing method and terminal.
Background technology
Along with the development of the Internet, it is increasing that advertiser selects to throw in the ratio of advertisement on the net.For example, some video website, it provides free video content for user, but require user watch before video, first watch 15-90 second bumper advertisements in return, to realize the object of advertisement putting.
Through the operation of several years, advertiser to the demand of audience attention considerably beyond the growth rate of video consumption itself, cause bumper advertisements more and more longer, the consequence finally causing is: user turns a blind eye to and even produces aversion bumper advertisements, waste so on the one hand advertiser's budget, also reduced on the other hand consumer's video-see and experienced.
So advertisement jumping is broadcast technology and arisen at the historic moment, the original intention that the technology of broadcasting is jumped in advertisement is for the uninterested advertisement of user; user can click " skipping " button and skip this advertisement; because operation is fairly simple, often there will be user's malice to jump the behavior of broadcasting, the interests of so just having lost advertiser.In order to address this problem, occur that at present another kind of advertisement jumps the technology of broadcasting, it is acoustic control advertisement technology, this technology realizes in terminal, voice collecting, identification coupling and the action of controlling are all carried out in terminal, owing to being subject to the computing capability of terminal and the restriction of memory space, this method can only be identified very simple phonetic entry, but, along with the development of advertising business, hybrid language advertisement is very general, such as French in the advertisement normally of certain famous luxury brand mixes, the advertisement of certain famous high-end mobile phone brand normally Chinese and English mixes, even various places dialect is carried in some advertisement meeting, rely on identification that terminal current acoustic control mechanism cannot complete above-mentioned advertising message and mate, therefore, need badly and provide another kind of method to address the above problem.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of advertisement processing method and terminal, can accurately identify user's jumping and broadcast demand, avoids user's malice jumping to broadcast, and improves user's experience in the rights and interests that ensure advertiser.
The advertisement processing method that the embodiment of the present invention provides, comprising: terminal is obtained binding the business tine of advertisement; Advertisement described in terminal plays, and gather the audio signal that user sends during described advertisement is play; Described audio signal is sent to Voice-operated services device by terminal, to be judged by described Voice-operated services device whether described audio signal mates with presupposed information; Terminal receives the judged result that described Voice-operated services device returns, and terminal determines whether to skip the broadcasting of described advertisement according to described judged result.
The terminal that the embodiment of the present invention provides, comprising: acquiring unit, bind for obtaining the business tine that has advertisement; Broadcast unit, for playing described advertisement; Audio collection unit gathers the audio signal that user sends during playing in described advertisement; Transmitting element, for described audio signal is sent to Voice-operated services device, to be judged by described Voice-operated services device whether described audio signal mates with presupposed information; Control unit, the judged result of returning for receiving described Voice-operated services device, determines whether to skip the broadcasting of described advertisement according to described judged result.
As can be seen from the above technical solutions, the embodiment of the present invention has the following advantages:
In the embodiment of the present invention, during playing with the advertisement of business tine binding, terminal gathers the audio signal that user sends, the audio signal of collection is sent to Voice-operated services device, judge by Voice-operated services device whether the audio signal that user sends mates with presupposed information, and judged result is returned to terminal, the judged result that terminal is returned according to Voice-operated services device determines whether to jump advertisement.In the embodiment of the present invention, the huge resource data store such as presupposed information is in Voice-operated services device, and the identification of audio signal coupling is also placed in Voice-operated services device carries out, because server is in storage capacity, operational capability, the aspects such as reliability are all better than terminal, therefore, the embodiment of the present invention can accurately be identified user's jumping and broadcast demand, avoids user's malice jumping to broadcast, and has improved user's experience in the rights and interests that ensure advertiser.
Brief description of the drawings
Fig. 1 is embodiment schematic diagram of advertisement processing method of the present invention;
Fig. 2 is another embodiment schematic diagram of advertisement processing method of the present invention;
Fig. 3 is embodiment schematic diagram of terminal of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is described, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiment.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
The embodiment of the present invention provides a kind of advertisement processing method and terminal, can accurately identify user's jumping and broadcast demand, avoids user's malice jumping to broadcast, and improves user's experience in the rights and interests that ensure advertiser.Terminal in the embodiment of the present invention can be the electronic equipments such as personal computer (Personal Computer, PC), panel computer, mobile phone, notebook computer.
Refer to Fig. 1 below, in the embodiment of the present invention, embodiment of advertisement processing method comprises:
101, terminal is obtained binding the business tine of advertisement;
In specific implementation, terminal can be obtained request to service server transmission business, service server is after the business that receives terminal transmission is obtained request, can check whether the business of terminal request has bound advertisement, if have, notify Advertisement Server to return to advertisement corresponding to terminal, the business tine of terminal request is returned to terminal by service server simultaneously, and advertisement and business tine are bound according to default mark automatically in terminal; Or service server can obtain corresponding advertisement from Advertisement Server, will after advertisement and business tine binding, return to terminal, terminal receives binding the business tine of advertisement.
102, advertisement described in terminal plays, and gather the audio signal that user sends during advertisement is play;
Because the business tine of terminal request binding has advertisement, thus must first broadcast advertisement before business tine is carried out to corresponding operation, and during advertisement is play, terminal can gather the audio signal that user send by voice collecting instrument.
103, described audio signal is sent to Voice-operated services device by terminal, to be judged by Voice-operated services device whether described audio signal mates with presupposed information;
In specific implementation, in Voice-operated services device, preserve speech information pool, speech information pool comprises the various original audio signals for model training, the model of cognition training and presupposed information, after the audio signal of collection is sent to Voice-operated services device by terminal, the audio signal that Voice-operated services device sends terminal according to the model of cognition training is identified, thereby judge whether the audio signal that terminal sends mates with the presupposed information in speech information pool, and described coupling can refer to that the identical of the two or the two have corresponding relation.
104, terminal receives the judged result that Voice-operated services device returns, and terminal determines whether the broadcasting of skip advertisements according to described judged result.
The judged result that Voice-operated services device returns to terminal can be directly to represent coupling or unmatched instruction, also can be audio signal presupposed information or the false command of mating sending with terminal, specifically which kind of form return to judged result terminal with and server can prearrange.Terminal determines whether the broadcasting of skip advertisements according to the judged result receiving, for example, when the judged result receiving when terminal is the presupposed information mating with audio signal, the broadcasting of terminal skip advertisements, when the judged result that terminal receives is false command or not receive judged result in predetermined time interval (be that the two does not mate, Voice-operated services device does not return to any information) time, continue broadcast advertisement, until playing, advertisement finishes.
In the embodiment of the present invention, the huge resource data store such as original audio signal, presupposed information is in Voice-operated services device, and the identification of audio signal coupling is also placed in Voice-operated services device carries out, because server is in storage capacity, operational capability, the aspects such as reliability are all better than terminal, therefore, the embodiment of the present invention can accurately be identified user's jumping and broadcast demand, avoids user's malice jumping to broadcast, and has improved user's experience in the rights and interests that ensure advertiser.
For ease of understanding, with a specific embodiment, advertisement processing method of the present invention is described below, refer to Fig. 2, another embodiment of advertisement processing method of the present invention comprises:
201, terminal is obtained binding the business tine of advertisement;
The business tine of the present embodiment can comprise following at least one: video, audio frequency, picture, file and application.
In specific implementation, terminal can be obtained request to service server transmission business, service server is after the business that receives terminal transmission is obtained request, can check whether the business of terminal request has bound advertisement, if have, notify Advertisement Server to return to advertisement corresponding to terminal, the business tine of terminal request is returned to terminal by service server simultaneously, and advertisement and business tine are bound according to default mark automatically in terminal; Or service server can obtain corresponding advertisement from Advertisement Server, will after advertisement and business tine binding, return to terminal, terminal receives binding the business tine of advertisement.
202, advertisement described in terminal plays;
Because the binding of the business tine of terminal request has advertisement, so must first broadcast advertisement before business tine is carried out to corresponding operation.Business tine is carried out to corresponding operational example as displaying video, audio frequency, download or open picture, file, application (APP) etc.
203, whether the advertisement and identifier of terminal judges advertisement is acoustic control, if not, performs step 204, if so, performs step 205;
In the present embodiment, there is advertisement and identifier with the advertisement of each business-binding, advertisement and identifier comprises acoustic control and common, the advertisement that is designated acoustic control represents that this advertisement support is jumped and broadcasts, being designated common advertisement does not support jumping to broadcast, during advertisement is play, on the screen of terminal, can show the advertisement and identifier of this advertisement, broadcast to point out this advertisement of user whether to support to jump.
204, play complete advertisement;
If advertisement and identifier is common, terminal continues the broadcasting of advertisement, finishes until advertisement is play.
205, terminal gathers the audio signal that user sends;
If advertisement and identifier is acoustic control, play behind predetermined time interval in advertisement, terminal screen prompting user can support the audio signal of input, then gathers the audio signal that user sends.The predetermined time interval here refers to the time of user cognition preheating, the object in predetermined this time interval is to allow user understand the relevant information of the advertisement of playing at present, whether interested in the advertisement of current broadcasting with test subscriber, in predetermined time interval, the jumping of the uncontrollable advertisement of user is broadcast, and broadcasts to prevent that user's malice from jumping.For example, be bundled in the advertisement of operational 20 seconds for one, can subscribe first 5 seconds is the time of user cognition preheating.
If user is interested in the advertisement of current broadcasting, user may not can make control advertisement jump the action of broadcasting, if user loses interest in to the advertisement of current broadcasting, user can send corresponding audio signal to skip the broadcasting of current advertisement, and terminal can gather the audio signal that user sends by voice collecting instrument.
206, terminal and Voice-operated services device connect;
In specific implementation, between terminal and Voice-operated services device, can pass through transmission control protocol TCP, or User Datagram Protoco (UDP) UDP connects, wherein, the mode that adopts TCP to connect is more more reliable than the mode that adopts UDP to connect.
207, audio signal is sent to Voice-operated services device by terminal, to be judged by Voice-operated services device whether described audio signal mates with presupposed information;
In specific implementation, in Voice-operated services device, preserve speech information pool, speech information pool comprises the various original audio signals for model training, the model of cognition training and presupposed information, presupposed information can be phrase, or be phrase encoded, that compress, encrypt, or be default sequence number ID.After the audio signal of collection is sent to Voice-operated services device by terminal, the audio signal that Voice-operated services device sends terminal according to the model of cognition training is identified, thereby judge whether the audio signal that terminal sends mates with the presupposed information in speech information pool, and described coupling can refer to that the identical of the two or the two have corresponding relation.
208, terminal receives the judged result that Voice-operated services device returns, and determines whether to skip the broadcasting of described advertisement according to judged result;
The judged result that Voice-operated services device returns to terminal can be directly to represent coupling or unmatched instruction, also can be presupposed information or the false command of mating with the audio signal of terminal transmission, specifically which kind of form returning to judged result terminal and server with can prearrange, and terminal determines whether the broadcasting of skip advertisements according to the judged result receiving.For example, when the judged result receiving when terminal is the presupposed information mating with audio signal, the broadcasting of terminal skip advertisements, when the judged result that terminal receives is false command or not receive judged result in predetermined time interval (be that the two does not mate, Voice-operated services device does not return to any information) time, continue broadcast advertisement, finish until advertisement is play.
In addition, it should be noted that, the Voice-operated services device of mentioning in the present embodiment can be an independently server, also can only represent that logic exists, and for example Voice-operated services device can be a functional unit integrated on service server, does not specifically limit herein.
In the embodiment of the present invention, the huge resource data store such as original audio signal, presupposed information is in Voice-operated services device, and the identification of audio signal coupling is also placed in Voice-operated services device carries out, because server is in storage capacity, operational capability, the aspects such as reliability are all better than terminal, therefore, the discernible audio signal of the present embodiment wider, can accurately identify user's jumping and broadcast demand, and identification postpones little, can also avoid user's malice jumping to broadcast, in the rights and interests that ensure advertiser, improve user's experience.
Introduce the terminal that the embodiment of the present invention provides below, refer to Fig. 3, the terminal 300 of the present embodiment comprises:
Acquiring unit 301, binds for obtaining the business tine that has advertisement;
Broadcast unit 302, for playing described advertisement;
Audio collection unit 303 gathers the audio signal that user sends during playing in described advertisement;
Transmitting element 304, for described audio signal is sent to Voice-operated services device, to be judged by Voice-operated services device whether described audio signal mates with presupposed information;
Control unit 305, the judged result of returning for receiving Voice-operated services device, determines whether to skip the broadcasting of described advertisement according to judged result.
Further, terminal 300 also comprises:
Connect and set up unit 306, for and Voice-operated services device between connect by transmission control protocol TCP or User Datagram Protoco (UDP) UDP.
For ease of understanding, with a practical application scene, the interactive mode between each unit of terminal in the present embodiment is described below, specific as follows:
When user need to obtain certain video, audio frequency, when picture, file and application, acquiring unit 301 by terminal 300 obtains request to service server transmission business, service server is receiving after business that acquiring unit 301 sends obtains request, can check whether the business of terminal request has bound advertisement, if have, notify Advertisement Server to return to advertisement corresponding to terminal, the business tine of terminal request is returned to terminal by service server simultaneously, and advertisement and business tine are bound according to default mark automatically in terminal; Or service server can obtain corresponding advertisement from Advertisement Server, will after advertisement and business tine binding, return to terminal, acquiring unit 301 receives binding the business tine of advertisement.
Because the business tine that acquiring unit 301 obtains binding has advertisement, so must be by the first broadcast advertisement of broadcast unit 302 before business tine is carried out to corresponding operation.That mentions carries out corresponding operational example as displaying video, audio frequency to business tine herein, downloads or open picture, file, application (APP) etc.
In the present embodiment, there is advertisement and identifier with the advertisement of each business-binding, advertisement and identifier comprises acoustic control and common, the advertisement that is designated acoustic control represents that this advertisement support skips broadcasting, be designated common advertisement and do not support to skip broadcasting, whether, during advertisement is play, broadcast unit 302 can be play the advertisement and identifier of this advertisement on the screen of terminal, broadcast to point out this advertisement of user to support to jump.
If advertisement and identifier is common, broadcast unit 302 continues the broadcasting of advertisement, finishes until advertisement is play; If advertisement and identifier is acoustic control, to play behind predetermined time interval in advertisement, broadcast unit 302 points out user can support the audio signal of input on the screen of terminal, and audio collection unit 303 gathers the audio signal that user sends.The predetermined time interval here refers to the time of user cognition preheating, the object in predetermined this time interval is to allow user understand the relevant information of the advertisement of playing at present, whether interested in the advertisement of current broadcasting with test subscriber, in predetermined time interval, the jumping of the uncontrollable advertisement of user is broadcast, and broadcasts to prevent that user's malice from jumping.For example, be bundled in the advertisement of operational 20 seconds for one, can subscribe first 5 seconds is the time of user cognition preheating.
If user is interested in the advertisement of current broadcasting, user may not can make control advertisement jump the action of broadcasting, if user loses interest in to the advertisement of current broadcasting, user can send corresponding audio signal to skip the broadcasting of current advertisement, and audio collection unit 303 gathers the audio signal that user sends.
After audio collection unit 303 collects the audio signal that user sends, connection is set up unit 306 and is connected with Voice-operated services device, particularly, connect to set up between unit 306 and Voice-operated services device and can pass through transmission control protocol TCP, or User Datagram Protoco (UDP) UDP connects, wherein, the mode that adopts TCP to connect is more more reliable than the mode that adopts UDP to connect.
Set up after unit 306 connects with Voice-operated services device in connection, audio signal is sent to Voice-operated services device by transmitting element 304, to be judged by Voice-operated services device whether described audio signal mates with presupposed information.In specific implementation, in Voice-operated services device, preserve speech information pool, speech information pool comprises the various original audio signals for model training, the model of cognition training and presupposed information, presupposed information can be phrase, or be phrase encoded, that compress, encrypt, or be default sequence number ID.After the audio signal of collection is sent to Voice-operated services device by terminal, the audio signal that Voice-operated services device sends terminal according to the model of cognition training is identified, thereby judge whether the audio signal that terminal sends mates with the presupposed information in speech information pool, and described coupling can refer to that the identical of the two or the two have corresponding relation.
Control unit 305 receives the judged result that Voice-operated services device returns, and determines whether to skip the broadcasting of described advertisement according to judged result.The judged result that Voice-operated services device returns to control unit 305 can be directly to represent coupling or unmatched instruction, also can be presupposed information or the false command that the audio signal that sends with transmitting element 304 is mated, specifically which kind of form returning to judged result terminal and server with can prearrange, and control unit 305 determines whether the broadcasting of skip advertisements according to the judged result receiving.For example, when the judged result receiving when control unit 305 is the presupposed information mating with audio signal, the broadcasting of control unit 305 skip advertisements, when the judged result that control unit 305 receives is false command or not receive judged result in predetermined time interval (be that the two does not mate, Voice-operated services device does not return to any information) time, continue broadcast advertisement, finish until advertisement is play.
In addition, it should be noted that, the Voice-operated services device of mentioning in the present embodiment can be an independently server, also can only represent that logic exists, and for example Voice-operated services device can be a functional unit integrated on service server, does not specifically limit herein.
In the embodiment of the present invention, the huge resource data store such as presupposed information is in Voice-operated services device, and the identification of audio signal coupling is also placed in Voice-operated services device carries out, because server is in storage capacity, operational capability, the aspects such as reliability are all better than terminal, therefore, the discernible audio signal of the present embodiment wider, can accurately identify user's jumping and broadcast demand, and identification postpones little, can also avoid user's malice redirect, in the rights and interests that ensure advertiser, improve user's experience.
It should be noted that, device embodiment described above is only schematic, the wherein said unit as separating component explanation can or can not be also physically to separate, the parts that show as unit can be or can not be also physical locations, can be positioned at a place, or also can be distributed in multiple network element.Can select according to the actual needs some or all of module wherein to realize the object of the present embodiment scheme.In addition, in device embodiment accompanying drawing provided by the invention, the annexation between unit represents to have communication connection between them, specifically can be implemented as one or more communication bus or holding wire.Those of ordinary skill in the art, in the situation that not paying creative work, are appreciated that and implement.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that the present invention can add essential common hardware by software and realize, and can certainly comprise that application-specific integrated circuit (ASIC), dedicated cpu, private memory, special components and parts etc. realize by specialized hardware.Generally, all functions being completed by computer program can realize with corresponding hardware easily, and the particular hardware structure that is used for realizing same function can be also diversified, such as analog circuit, digital circuit or special circuit etc.But software program realization is better execution mode under more susceptible for the purpose of the present invention condition.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words can embody with the form of software product, this computer software product is stored in the storage medium can read, as the floppy disk of computer, USB flash disk, portable hard drive, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc., comprise that some instructions (can be personal computers in order to make a computer equipment, service end, or the network equipment etc.) carry out the method described in the present invention each embodiment.
A kind of advertisement processing method and the terminal that above the embodiment of the present invention are provided are described in detail, for one of ordinary skill in the art, according to the thought of the embodiment of the present invention, all will change in specific embodiments and applications, therefore, this description should not be construed as limitation of the present invention.
Claims (10)
1. an advertisement processing method, is characterized in that, comprising:
Terminal is obtained binding the business tine of advertisement;
Advertisement described in terminal plays, and gather the audio signal that user sends during described advertisement is play;
Described audio signal is sent to Voice-operated services device by terminal, to be judged by described Voice-operated services device whether described audio signal mates with presupposed information;
Terminal receives the judged result that described Voice-operated services device returns, and terminal determines whether to skip the broadcasting of described advertisement according to described judged result.
2. advertisement processing method as claimed in claim 1, is characterized in that, described business tine comprise following at least one: video, audio frequency, picture, file and application.
3. advertisement processing method as claimed in claim 1, it is characterized in that, described advertisement has advertisement and identifier, and described advertisement and identifier comprises acoustic control and common, advertisement and identifier is that broadcasting is skipped in the advertisement support of acoustic control, and advertisement and identifier is that common advertisement does not support to skip broadcasting.
4. advertisement processing method as claimed in claim 1, is characterized in that, before described audio signal is sent to Voice-operated services device by described terminal, described method also comprises:
Between described terminal and described Voice-operated services device, connect by transmission control protocol TCP or User Datagram Protoco (UDP) UDP.
5. the advertisement processing method as described in claim 1 to 4 any one, is characterized in that, described presupposed information is phrase, or phrase encoded, that compress, encrypt, or default sequence number ID.
6. a terminal, is characterized in that, comprising:
Acquiring unit, binds for obtaining the business tine that has advertisement;
Broadcast unit, for playing described advertisement;
Audio collection unit gathers the audio signal that user sends during playing in described advertisement;
Transmitting element, for described audio signal is sent to Voice-operated services device, to be judged by described Voice-operated services device whether described audio signal mates with presupposed information;
Control unit, the judged result of returning for receiving described Voice-operated services device, determines whether to skip the broadcasting of described advertisement according to described judged result.
7. terminal as claimed in claim 6, is characterized in that, described business tine comprise following at least one: video, audio frequency, picture, file and application.
8. terminal as claimed in claim 6, is characterized in that, described advertisement has advertisement and identifier, and described advertisement and identifier comprises acoustic control and common, and wherein, broadcasting is skipped in the advertisement support that advertisement and identifier is acoustic control, and advertisement and identifier is that common advertisement does not support to skip broadcasting.
9. terminal as claimed in claim 6, is characterized in that, described terminal also comprises:
Connect and set up unit, for and described Voice-operated services device between connect by transmission control protocol TCP or User Datagram Protoco (UDP) UDP.
10. the method as described in claim 6 to 9 any one, is characterized in that, described presupposed information is phrase, or phrase encoded, that compress, encrypt, or default sequence number ID.
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