CN103903156A - System and method for scrambling sale promotion in social network - Google Patents
System and method for scrambling sale promotion in social network Download PDFInfo
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- CN103903156A CN103903156A CN201210569716.4A CN201210569716A CN103903156A CN 103903156 A CN103903156 A CN 103903156A CN 201210569716 A CN201210569716 A CN 201210569716A CN 103903156 A CN103903156 A CN 103903156A
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Abstract
The invention provides a system and method for scrambling sale promotion in a social network. The system comprises data interaction between seller clients and a server for submitting goods information issued by sellers and preference trigger conditions set by the sells to the server, data interaction between buyer clients and the server for sending purchase operation of buyers and purchase sequence of the buyers to the server, and respective data interaction between the server and the seller clients and between the server and the buyer clients for storing the goods information, storing the preference trigger conditions set by the sellers, comparing the purchase sequence of the buyers with the preference trigger conditions to determine whether preference is triggered, and returning final trading results to the seller and the buyers.
Description
Technical field
The present invention relates to ecommerce and social networks field, particularly a kind of system and method for robbing a sales promotion in social networks.
Background technology
Along with the universal and development of computing machine and Internet technology, a large amount of e-commerce websites or transaction platform, and there is good development trend.
Main network promotion method is to purchase by group at present.Purchase by group by seller and preset a fixing total sales volume, and reach the price of these commodity after this total amount, in the time that the transaction cut-off date arrives, if meet the default total amount of seller, transaction is set up, and is false if do not reach transaction.Purchasing by group is that for seller, actual yield is too low to earn sales volume at a low price, and can cause consumer psychology to change, and the psychological value of the commodity to the seller declines, and is unfavorable for following normal sale and Brand Marketing; For buyer, need down payment in advance, wait for that the cut-off date reaches rear and just can learn that whether oneself can successfully buy at a reduced price, causes menticide and time waste to buyer.Such mode of doing business is too inflexible, causes the success ratio of transaction low.
Meanwhile, be no matter traditional B2C or the emerging electronic business mode that purchases by group, all do not have strength and the huge advantage that can make full use of the current social networks that develops like a raging firely promote and spread.Interpersonal relation (for example good friend, the colleague of user based on social networks, household, alumnus etc.) propagate sales promotion information, can between the user of social networks, create " public praise " advertisement, and " public praise " advertisement is the one in the most effective advertisement form.
Therefore need a kind of new method of robbing a sales promotion in social networks, both ensured seller's interests, improve again the success ratio of transaction.
Summary of the invention
The object of the present invention is to provide a kind of system of robbing a sales promotion in social networks, be intended to solve the problem that the existing uncertainty that purchases by group probability of transaction causes user's enthusiasm to decline, and inadequate to the utilization factor of social networks, thereby cause product promotion degree to cause not the problem that sales rate is low.
The present invention also aims to provide a kind of method of robbing a sales promotion in social networks, to solve better the problems referred to above of prior art.
By robbing a mode sales promotion, formulate in advance and rob position and corresponding preferential rule by seller, buyer is in order to allow own or friend can rob position successfully, obtains preferentially, will utilize its social networks to carry out Information Communication.
By supporting the execution of multiple promotion strategy scheme, excitation buyer buys the enthusiasm of commodity, attracts potential consumer, stimulates merchandise sales, and commodity has also been played to the effect of popularization and propaganda.
In order to realize goal of the invention, described system comprises seller client, buyer client and server, wherein:
Described seller client and server carry out data interaction, for the preferential trigger condition of the merchandise news of seller's issue and seller's setting is submitted to server;
Described buyer client and server carry out data interaction, for buyer's purchase operation and buyer's purchase order is sent to server;
Described server and seller client, buyer client are carried out respectively data interaction, be used for preserving merchandise news, the preferential trigger condition of setting for preserving seller, and buyer's purchase information and preferential trigger condition are compared, determine whether to trigger preferential, and final transaction results is returned to seller and buyer.
In order to realize better goal of the invention, described system of robbing a sales promotion in social networks, is characterized in that, described server comprises that seller's release unit, database, buyer buy unit, social networks unit, transaction processing unit:
Described seller's release unit and database carry out data interaction, for receiving the merchandise news of described seller client submission and the preferential trigger condition of seller client setting and being sent into database storage;
Described buyer buys unit and database carries out data interaction, for receiving the purchase operation of described buyer client and buyer's purchase order and being sent into database storage;
Described transaction processing unit and seller's release unit, buyer buy unit and database carries out respectively data interaction, for extract the preferential purchase order of preferential trigger condition from database, and buy order with the buyer of buyer client and compare, trigger or do not trigger preferential according to comparison result, and result is sent to seller client and buyer client;
Described social networks unit and buyer buy unit and carry out data interaction, for providing buyer client the multiple passage of sharing, give one or more social network-i i-platform by commodity sales promotion Information Sharing.
As an example, social networks unit provides " telling good friend " button, be used for connecting the social platform of third party, invite interpersonal relation (for example good friend, the colleague of user on the social platform of third party, household, alumnus etc.) check merchandise news, or the merchandise news in sales promotion is just shared to the social platform to third party.Illustratively, the social platform of third party can be but be not limited to Facebook, twitter, Sina's microblogging, Tengxun's microblogging, QQ space, Renren Network etc.
Described database is for store commodity information, and the preferential trigger condition that seller arranges, also for storing Bidder Information and buyer's purchase order.
Preferably, described transaction processing unit further comprises data extraction module, contrast settlement module, and result notification module:
Described data extraction module is carried out data interaction with contrast settlement module, for extracting from data the preferential trigger condition that seller sets, and buyer's purchase order, send into contrast settlement module;
Described contrast settlement module and data extraction module and result notification module carry out data interaction, for described preferential trigger condition and buyer's purchase order is compared, determine whether buyer successfully triggers preferential, form transaction results, and transaction results is sent into result notification module;
Described result notification module carries out data interaction with contrast settlement module, for described transaction results is sent to described seller client and buyer client.
In order to realize better goal of the invention, described method of robbing a sales promotion in social networks, is characterized in that, comprises the following steps:
A. server receives the merchandise news of seller's issue and the preferential trigger condition that seller arranges, and receives buyer's purchase operation and buyer's purchase order;
B. server, according to preferential trigger condition, judges which which buyer obtains respectively preferential;
C. preferential result is sent to respectively to seller client and buyer client, transaction completes.
Preferably, the preferential trigger condition in described steps A must comprise: preferential purchase order and preferential mode, preferential trigger condition also must comprise total sales volume or any one in closing time.
Preferably, the preferential mode in described steps A, can only arrange one, also can multiplely arrange simultaneously.
Preferably, described step B further comprises:
B1. server extracts the preferential trigger condition that seller arranges from database;
B2. server extracts buyer's purchase order from database;
B3. the buyer in the preferential purchase order of preferential trigger condition described in B1 and B2 is bought to order and compare, determine whether buyer obtains the preferential of correspondence;
Brief description of the drawings
Fig. 1 is the system construction drawing that one embodiment of the invention is robbed a sales promotion in social networks.
Fig. 2 is the structural drawing of the transaction processing unit in the server of one embodiment of the invention.
Fig. 3 is the method flow diagram that one embodiment of the invention is robbed a sales promotion in social networks.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
In the present invention, seller logins from seller client, publishing commodity information, and set preferential trigger condition and deposit to server.Buyer logins buyer client, can check merchandise news, and buy, while purchase by server record buyer corresponding purchase order in real time and in server the preferential purchase order in preferential trigger condition compare, determine whether this buyer can trigger preferential, once trigger successfully, server notification seller and buyer.This process repeatedly, until reach total sales volume or closing time set in preferential trigger condition, makes closing the transaction always.Meanwhile, buyer can carry out data interaction by the social networks unit in buyer client and server, and merchandise news is shared with purchase situation to each large third party's social network-i i-platform.
Fig. 1 shows the present invention and robs in social networks the system architecture of a sales promotion, and this system comprises server 10, seller client 20 and buyer client 30.It should be noted that, seller client can be multiple, and buyer client can be also multiple.Annexation in all diagrams of the present invention between each equipment is the needs in order to clearly demonstrate its information interactive process, therefore should be considered as annexation in logic, and should not only limit to physical connection.
(1) server 10 provides a platform of robbing position transaction in social networks for user, it can store the merchandise news of seller's issue and the preferential trigger condition of setting, also the order when can storing buyer's purchase operation and buying, also can provide social networks interface, for buyer client, merchandise news is shared to the social network-i i-platform to third party with purchase order.
In the present invention, the preferential trigger condition that seller arranges must comprise: preferential purchase order and preferential mode, preferential trigger condition also must comprise total sales volume or any one in closing time.Preferential mode, can only arrange one, also can multiplely arrange simultaneously.
In the present invention, server 10 further comprises that seller's release unit 11, database 12, buyer buy unit 13, social networks unit 14, transaction processing unit 15.Wherein:
Seller's release unit 11 carries out data interaction with database 12, for receiving the preferential trigger condition that merchandise news that seller client 20 submits to and seller client 20 set and being sent into database 12;
Buyer buys unit 13 and carries out data interaction with database 12, for receiving the purchase operation of buyer client 30 and buyer's purchase order and being sent into database 12;
As an example, social networks unit 14 provides " telling good friend " button, be used for connecting the social platform of third party, invite interpersonal relation (for example good friend, the colleague of user on the social platform of third party, household, alumnus etc.) check merchandise news, or the merchandise news in sales promotion is just shared to the social platform to third party.Illustratively, the social platform of third party can be but be not limited to Facebook, twitter, Sina's microblogging, Tengxun's microblogging, QQ space, Renren Network etc.
(2) seller client 20, for seller by its login publishing commodity information, is set preferential trigger condition for this merchandise news simultaneously, and these data are submitted to server 10 and stored.Preferential trigger condition must comprise: preferential purchase order and preferential mode, preferential trigger condition also must comprise total sales volume or any one in closing time.
In one embodiment of the present of invention, the preferential trigger condition of seller is set to: one week closing time, total sales volume is not limit, and preferential purchase order is n*10+9, and wherein n is more than or equal to 0 integer, and preferential mode is for fully returning money., when the 9th, the 19th, the 29th ... the rest may be inferred, n*10+9 position buyer can trigger preferential terms after buying successfully, obtains and fully returns the preferential of money, and the buyer of all the other purchase order is unaffected.
In an alternative embodiment of the invention, the preferential trigger condition of seller is set to: do not limit closing time, and total sales volume is 9, and preferential purchase order is 1, and preferential mode is for exempting from postage.From the 1st to the 9th, buyer presses normal price and buys, until the 9th buyer buys when successful, triggers sales promotion conditions, and the 1st buyer obtains exempting from postage service.
Preferential mode can be but be not limited to fully return money, part is returned money, coupons, coupons, is exempted from postage etc.
(3) buyer client 30 is browsed merchandise news for buyer by its login, and completes purchase operation, and its purchase order will be submitted to server 10 and process.The buyer client 30 of in the present invention, carrying out data interaction with server 10 may have multiple.
In the present invention, when buyer buys commodity by buyer client 30, can one of correspondence buy order, purchase order is sent in database 12 to be stored, extract and compare with the preferential trigger condition that seller arranges for transaction processing unit 15, determining whether this buyer triggers preferential.
Meanwhile, buyer also can invite the friend of its communication network to buy commodity by the social networks interface in the buyer client of its login 30, or merchandise news is shared to third party's social network-i i-platform.
Should be noted that; each client typically can be personal computer (Personal Computer), personal digital assistant (Personal Digital Assitant), panel computer (Tablet), mobile phone (Mobile Phone) etc., and therefore protection scope of the present invention should not be defined as certain specific client.
It should be noted that third party's social network-i i-platform can be but be not limited to Facebook, twitter, Sina's microblogging, Tengxun's microblogging, QQ space, Renren Network etc.
Fig. 2 shows the structure of the transaction processing unit in the server of one embodiment of the invention.In this embodiment, transaction processing unit 15 further comprises data extraction module 151, contrast settlement module 152, result notification module 153, wherein:
(1) data extraction module 151 is carried out data interaction with contrast settlement module 152, for extracting from database the preferential trigger condition that seller sets, and buyer's purchase order, send into contrast settlement module 152;
(2) contrast settlement module 152 is carried out data interaction with data extraction module 151 and result notification module 153, for the preferential purchase order of described preferential trigger condition and buyer's purchase order are compared, determine whether buyer successfully triggers preferential, form transaction results, and transaction results is sent into result notification module 153;
(3) result notification module 153 carries out data interaction with contrast settlement module 152, for described transaction results being sent to described seller client 20 and buyer client 30.
Fig. 3 shows one embodiment of the invention and in social networks, robs the method flow of a sales promotion, and detailed process is as follows:
In step S301, seller logins seller client 20, fills in merchandise news, and preferential trigger condition is set, and is stored in the database 12 of server 10;
In step S302, buyer logins buyer client 30, checks merchandise news and buys, and buyer client 30 is sent to buyer's purchase order in database 12 and stores;
In step S303, the transaction processing unit 15 of server 10, utilize data extraction module 151 to extract the preferential trigger condition that seller client 20 arranges, also extract the buyer that buyer client 30 is stored in database 12 and buy order, carrying out preferential trigger condition and buyer by comparison settlement module 152 buys order and compares, determine whether to trigger preferential terms, as do not triggered, according to the closing time in preferential trigger condition or total sales volume judging whether transaction ends;
In step S304, if the comparison result of the comparison settlement module 152 in step S303 is to trigger preferential terms, buyer obtains preferential;
In step S305, the result notification module 153 in transaction processing unit 15 notifies preferential result to seller client 20 and buyer client 30 simultaneously;
In step S306, transaction processing unit 15, to judging the closing time in preferential trigger condition or total sales volume, determines whether to reach transaction cut-off condition; As reached, enter step S307.
The foregoing is only preferred embodiment of the present invention, not the present invention is done to any pro forma restriction.Any those of ordinary skill in the art, are not departing from the present invention program's scope situation, all can utilize said method to make many possible variations and modification to the present invention, or be revised as the equivalent embodiment of equivalent variations.Therefore, everyly do not depart from content of the present invention,, all still belong in the scope of the present invention program's protection any simple modification made for any of the above embodiments, equivalent variations and modification according to essence of the present invention.
Claims (8)
1. a system of robbing a sales promotion in social networks, comprises seller client, buyer client and server, it is characterized in that:
Described seller client and server carry out data interaction, for the preferential trigger condition of the merchandise news of seller's issue and seller's setting is submitted to server;
Described buyer client and server carry out data interaction, for buyer's purchase operation and buyer's purchase order is sent to server;
Described server and seller client, buyer client are carried out respectively data interaction, be used for preserving merchandise news, the preferential trigger condition of setting for preserving seller, and buyer's purchase information and preferential trigger condition are compared, determine whether to trigger preferential, and final transaction results is returned to seller and buyer.
2. a system of robbing a sales promotion in social networks, is characterized in that, described server comprises that seller's release unit, database, buyer buy unit, social networks unit, transaction processing unit:
Described seller's release unit and database carry out data interaction, for receiving the merchandise news of described seller client submission and the preferential trigger condition of seller client setting and being sent into database;
Described buyer buys unit and database carries out data interaction, for receiving the purchase operation of described buyer client and buyer's purchase order and being sent into database;
Described transaction processing unit and seller's release unit, buyer buy unit and database carries out respectively data interaction, for extracting preferential trigger condition from database, and buy order with the buyer of buyer client and compare, trigger or do not trigger preferential according to comparison result, and result is sent to seller client and buyer client;
Described social networks unit and buyer buy unit and carry out data interaction, for providing buyer client the multiple passage of sharing, give one or more social network-i i-platform by commodity sales promotion Information Sharing;
Described database is for store commodity information, and the preferential trigger condition that seller arranges, also for storing Bidder Information and buyer's purchase order.
3. according to the system of robbing a sales promotion in social networks described in right 2, it is characterized in that, described transaction processing unit further comprises data extraction module, contrast settlement module, and result notification module:
Described data extraction module is carried out data interaction with contrast settlement module, for extracting from database the preferential trigger condition that seller sets, and buyer's purchase order, send into contrast settlement module;
Described contrast settlement module and data extraction module and result notification module carry out data interaction, for described preferential trigger condition and buyer's purchase order is compared, determine whether buyer successfully triggers preferential, form transaction results, and transaction results is sent into result notification module;
Described result notification module carries out data interaction with contrast settlement module, for described transaction results is sent to described seller client and buyer client.
4. a method of robbing a sales promotion in social networks, is characterized in that, comprises the following steps:
A. server receives the merchandise news of seller's issue and the preferential trigger condition that seller arranges, and receives buyer's purchase operation and buyer's purchase order;
B. server, according to preferential trigger condition, judges which which buyer obtains respectively preferential;
C. preferential result is sent to respectively to seller client and buyer client, transaction completes.
5. method of robbing a sales promotion in social networks according to claim 4, it is characterized in that, preferential trigger condition in described steps A must comprise: preferential purchase order and preferential mode, preferential trigger condition also must comprise total sales volume or any one in closing time.
6. method of robbing a sales promotion in social networks according to claim 5, is characterized in that, the preferential mode in described steps A can only arrange one, also can arrange multiple simultaneously.
7. method of robbing a sales promotion in social networks according to claim 5, is characterized in that, described step B further comprises:
B1. server extracts the preferential trigger condition that seller arranges from database;
B2. server extracts buyer's purchase order from database;
B3. the buyer in the preferential purchase order of preferential trigger condition described in B1 and B2 is bought to order and compare, in the time that buyer's purchase order equals the preferential purchase order in preferential trigger condition that seller arranges, buyer obtains corresponding preferential.
8. method of robbing a sales promotion in social networks according to claim 5, is characterized in that, whether the preferential trigger condition no matter seller arranges is successfully triggered, and does not affect the arm's length transaction of without privileges.
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| CN201210569716.4A CN103903156A (en) | 2012-12-25 | 2012-12-25 | System and method for scrambling sale promotion in social network |
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| CN201210569716.4A CN103903156A (en) | 2012-12-25 | 2012-12-25 | System and method for scrambling sale promotion in social network |
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| CN104240120A (en) * | 2014-09-29 | 2014-12-24 | 孟宪强 | System and method for processing data formed when multiple users co-buy commodities |
| CN104391698A (en) * | 2014-11-06 | 2015-03-04 | 中国建设银行股份有限公司 | Event project generation and price calculation methods and devices |
| CN104463621A (en) * | 2014-11-27 | 2015-03-25 | 浪潮通用软件有限公司 | E-commerce platform promotion engine implementation method |
| CN104580164A (en) * | 2014-12-18 | 2015-04-29 | 小米科技有限责任公司 | Business processing method and device |
| CN105046520A (en) * | 2015-06-29 | 2015-11-11 | 成都亿邻通科技有限公司 | Method of improving group buying accuracy |
| CN105046516A (en) * | 2015-06-29 | 2015-11-11 | 成都亿邻通科技有限公司 | Method of providing convenient group buying for users |
| CN105046521A (en) * | 2015-06-29 | 2015-11-11 | 成都亿邻通科技有限公司 | Group buying method |
| CN105303396A (en) * | 2014-07-25 | 2016-02-03 | 中兴通讯股份有限公司 | Mobile Commerce Using Mobile Communication Devices and Networks |
| CN105590233A (en) * | 2014-12-19 | 2016-05-18 | 中国银联股份有限公司 | Method and system for releasing information of commodities or service |
| WO2017028735A1 (en) * | 2015-08-20 | 2017-02-23 | 阿里巴巴集团控股有限公司 | Method and device for selecting and recommending display object |
| CN107209911A (en) * | 2015-10-30 | 2017-09-26 | 株式会社零点八升 | Commdity advertisement or marketing method based on the social networking service activity of user |
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| CN105303396A (en) * | 2014-07-25 | 2016-02-03 | 中兴通讯股份有限公司 | Mobile Commerce Using Mobile Communication Devices and Networks |
| CN104240120A (en) * | 2014-09-29 | 2014-12-24 | 孟宪强 | System and method for processing data formed when multiple users co-buy commodities |
| CN104391698A (en) * | 2014-11-06 | 2015-03-04 | 中国建设银行股份有限公司 | Event project generation and price calculation methods and devices |
| CN104463621A (en) * | 2014-11-27 | 2015-03-25 | 浪潮通用软件有限公司 | E-commerce platform promotion engine implementation method |
| CN104580164A (en) * | 2014-12-18 | 2015-04-29 | 小米科技有限责任公司 | Business processing method and device |
| CN104580164B (en) * | 2014-12-18 | 2017-12-05 | 小米科技有限责任公司 | Method for processing business and device |
| CN105590233A (en) * | 2014-12-19 | 2016-05-18 | 中国银联股份有限公司 | Method and system for releasing information of commodities or service |
| CN105046520A (en) * | 2015-06-29 | 2015-11-11 | 成都亿邻通科技有限公司 | Method of improving group buying accuracy |
| CN105046521A (en) * | 2015-06-29 | 2015-11-11 | 成都亿邻通科技有限公司 | Group buying method |
| CN105046516A (en) * | 2015-06-29 | 2015-11-11 | 成都亿邻通科技有限公司 | Method of providing convenient group buying for users |
| WO2017028735A1 (en) * | 2015-08-20 | 2017-02-23 | 阿里巴巴集团控股有限公司 | Method and device for selecting and recommending display object |
| CN107209911A (en) * | 2015-10-30 | 2017-09-26 | 株式会社零点八升 | Commdity advertisement or marketing method based on the social networking service activity of user |
| CN107886346A (en) * | 2016-09-30 | 2018-04-06 | 阿里巴巴集团控股有限公司 | Data object resource information processing method and device |
| CN107886346B (en) * | 2016-09-30 | 2022-02-01 | 阿里巴巴集团控股有限公司 | Data object resource information processing method and device |
| CN108205767A (en) * | 2016-12-20 | 2018-06-26 | 百度在线网络技术（北京）有限公司 | Favor information is purchased by group to determine method and apparatus and purchase by group implementation method and device |
| CN107909391A (en) * | 2017-11-01 | 2018-04-13 | 成都互聚科技有限公司 | The business model of social information and award is transmitted between more ring layer friends |
| CN109191227A (en) * | 2018-07-05 | 2019-01-11 | 厦门微芽互娱科技有限公司 | Products Show method, medium, terminal device and system based on social platform |
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