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CN103262527B - Radio advertisement data output management system and method thereof - Google Patents

Radio advertisement data output management system and method thereof Download PDF

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Publication number
CN103262527B
CN103262527B CN201180023200.3A CN201180023200A CN103262527B CN 103262527 B CN103262527 B CN 103262527B CN 201180023200 A CN201180023200 A CN 201180023200A CN 103262527 B CN103262527 B CN 103262527B
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output
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CN103262527A (en
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南基元
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/2547—Third Party Billing, e.g. billing of advertiser
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4781—Games
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/633—Control signals issued by server directed to the network components or client
    • H04N21/6332—Control signals issued by server directed to the network components or client directed to client
    • H04N21/6334—Control signals issued by server directed to the network components or client directed to client for authorisation, e.g. by transmitting a key
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H2201/00—Aspects of broadcast communication
    • H04H2201/10—Aspects of broadcast communication characterised by the type of broadcast system
    • H04H2201/11—Aspects of broadcast communication characterised by the type of broadcast system digital multimedia broadcasting [DMB]

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computer Security & Cryptography (AREA)
  • Human Computer Interaction (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a system and method for managing broadcast advertisement data output, which includes converting specific advertisement data or broadcast program guide information included in a broadcast program transmitted from a broadcasting company, main advertisement data of the specific company, advertisement data of non-companies, and advertisement data of a specific advertisement output period into local advertisement data, and outputting the local advertisement data to a user terminal, thereby increasing revenue of the broadcasting company. The system and method of the present invention enable an advertisement presentation area to be set for outputting an advertisement in a limited manner, so that an advertiser can inexpensively output an advertisement only to an area providing an advertisement effect.

Description

广播广告数据输出管理系统及其方法Radio advertisement data output management system and method thereof

技术领域technical field

本发明涉及，将广播节目中包含的广告数据或者广播节目的预告信息变更为本地广告数据，并输出到用户的终端，尤其以盈利的本地广告数据替代非盈利的公益广告数据并通过用户的终端来输出，从而能够提高广播机构的收益性，并通过设定播出地区来有限制地输出广告，让广告主只在有望产生广告效果的地区输出广告的广播广告数据输出管理系统及其方法。The present invention relates to changing the advertisement data contained in the broadcast program or the preview information of the broadcast program into local advertisement data, and outputting it to the user's terminal, especially replacing the non-profit public service advertisement data with profitable local advertisement data and passing the user's terminal The broadcast advertisement data output management system and its method can improve the profitability of the broadcasting organization, and limit the output of advertisements by setting the broadcasting area, so that advertisers can only output advertisements in areas where advertising effects are expected to be produced.

技术背景technical background

因为它是已知的，由于信息和通信技术的最新发展情况，通过各个领域的信息技术，提供实时信息的远程数据网络提供了大量的用户发展到一个或多个主机服务器通过积极进行。As it is known, due to the latest developments in information and communication technology through various fields of information technology, remote data networks that provide real-time information provide a large number of users developed to one or more host servers through active conduct.

通过围绕这个内存扩展技术更迅速地提供准确的信息给用户，用户的口味和喜好，近年来，更便捷地获取信息，筛选技术和压缩技术正在开发中，并通过各种也正在力推的内容和解决方案的开发。By surrounding this memory expansion technology to provide accurate information to users more quickly, user tastes and preferences, in recent years, more convenient access to information, screening technology and compression technology are being developed, and through a variety of content that is also being pushed and solution development.

此外，广告系统被划分主要是通过地面的门户网站广告和互联网为基础的，如报纸或杂志，广播和电视广告和广播广告。广告在门户网站上通过点击的方式来获取信息，树状结构(树形结构)的广告系统是非常活跃的用户，因为他们想要的广告，你要搜索的情况下使用的互联网门户网站的分类广告有缺点，能够得到的广告信息In addition, the advertising system is divided mainly through terrestrial portal advertising and Internet-based advertising such as newspapers or magazines, radio and television advertising and radio advertising. Advertisements are obtained by clicking on the portal website, and the tree structure (tree structure) advertising system is very active for users, because they want advertisements, and the classification of the Internet portal website you use when you want to search Advertisements have disadvantages, and the ad information that can be obtained

互联网广告互联网广告系统，以及主动阅读的文档的一个报纸或杂志广告的情况下的过程中应该可以注意到，系统的写作，如一个报纸或杂志的广告，但如果推一个报纸或杂志的用户数已被显著减少，并爱好者来说，除了地板是非常有限的广告市场在未来将出席。Internet advertising Internet advertising system, as well as the process of actively reading a newspaper or magazine advertisement in a document should be able to notice that the writing of the system, such as a newspaper or magazine advertisement, but if the number of users pushing a newspaper or magazine Has been significantly reduced, and fans, in addition to the floor is very limited advertising market will be present in the future.

广播的观众一边看电视一边通过广告系统强制一个特定的广告在屏幕上的输出，包括系统，使看这些广告，如果你不转向其他渠道。Broadcast viewers watch TV while forcing the output of a specific advertisement on the screen through the advertising system, including the system that makes watching these advertisements, if you do not switch to other channels.

一旦大量的电视观众，也没有宣传这些被动系统，在现有的模拟电视电波的情况下，在同一时期，一个国家制度的特点看。Once a large number of TV viewers, there is no publicity for these passive systems, in the case of existing analog TV airwaves, at the same time, a national system of characteristics to look at.

在另一方面，现有的卫星，电缆，地面数字广播服务在互联网上，使服务质量在互联网上，近年来，导致一个迅速增长的网络技术的发展速度，而IPTV已经出现在每家企业使用自己的技术各种标准化活动相关的IPTV产品的开发，推出，并一直在积极研究。On the other hand, the existing satellite, cable, and terrestrial digital broadcasting services on the Internet have enabled the quality of service on the Internet in recent years, leading to a rapid increase in the development speed of network technology, and IPTV has appeared in every business use Own technical various standardization activities related to IPTV product development, launch, and has been actively researching.

DVB在典型的IPTV相关的标准化机构TM-IPI特设小组，公布第1期标准涉及到目前的的MPEG2TS(传输流)的基于IP的数字广播服务，并推而广之第2阶段基于IP的数字广播服务有关TS-基于非编码的MPEG2或MPEG4IP为基础的AV数据传输的标准和准备工作的。DVB's TM-IPI ad hoc group, a typical IPTV-related standardization body, announced that the first phase of the standard involves the current MPEG2TS (transport stream) IP-based digital broadcasting service, and by extension the second phase of IP-based Digital broadcasting services related to TS-based non-coded MPEG2 or MPEG4 IP-based standards and preparations for AV data transmission.

国家广播电视系统在任何一个时间之间的节目和广告的广告，使广告的位置当地运营商的大型集团企业，如广告中的主流酒吧，电视广告的成本负担更大的甚至也不是一个国家的广告，因为广告的销售有直接的相关性不觉得有必要。The national radio and television system advertises between the program and the advertisement at any one time, so that the location of the advertisement is a large group of local operators, such as mainstream bars in the advertisement, and the cost burden of TV advertisements is even greater than that of a country Advertising is not felt necessary because advertising has a direct relevance to sales.

另一方面，屏幕之间播出的节目输出广告广播广告成本的款项从一些企业的广告数据显示，通常的广告，节目时间的1/10的时间已颁布的60分钟的节目，制作，因为广告的组织，组织的程序开始前和结束后每3分钟的广告，6分钟15秒广告的组织是12％。On the other hand, the amount of broadcast advertising costs for programs broadcast between screens shows from the advertising data of some companies that, usually, 1/10 of the program time for commercials has been promulgated for 60-minute programs, which are produced because of the advertising 12% of organizations have an advertisement every 3 minutes before and after the program starts, and 12% of organizations have an advertisement for 6 minutes and 15 seconds.

然而，这些公益广告，方便程序的低收视率的广告合约不是通常的12广告，不填充所有剩余的广告时间来填补的时间，但更明显比一般广告企业如果广告费很少或根本没有广告成本，使广播机构的收入更糟糕，有一个问题。However, these public service announcements, convenient programs for low-rated advertising contracts are not the usual 12 ads, not filling all the remaining advertising time to fill the time, but more obvious than the general advertising business if the advertising fee is little or no advertising cost , making broadcasters' income worse, there is a problem.

媒体时代的国家的最先进的技术，广播企业的收入减少直接导致的程序的质量的恶化，因为广播机构都在努力为广告订单。In the state-of-the-art media age, the reduction of revenue for broadcasters directly leads to the deterioration of program quality, as broadcasters are struggling to place advertising orders.

在另一方面，如果普通模拟多的了，空气电视系统的广告全国性的广告计划是1程序和时区的输出中，输出的大型企业集团，如广告，广播广告，主流广告的本地企业和本地之间负担过大，也不乃至全国的广告收入，因为是直接相关的成本，不觉得有必要。但是，一般的电视，如果有问题，可以输出到局部区域的广告。On the other hand, if the general analog is more, the national advertising plan of the air TV system is 1 program and the output of the time zone, the output of the large enterprise group, such as advertising, radio advertising, mainstream advertising of local enterprises and local Between the burden is too large, not even the national advertising revenue, because it is directly related to the cost, do not feel necessary. However, regular TV, if in question, can output advertisements to localized areas.

本地广告直接连接的消费信息广告进行检测，特别是在现有的情况一般是没有办法编辑或本地广告，可以输出到屏幕上的位置，电视的观众有一个问题。Local advertisements are directly connected to consumer information advertisements for detection, especially in the existing situation where there is generally no way to edit or local advertisements can be output to the location on the screen, TV viewers have a problem.

基于卫星网络的广播，包括卫星，有线，地面广播信号发送PVRSTB(机顶盒)提供IPTV的PVR的情况下，记录它，并构造成从广告电视接入网接收通过有线或地面广播等传送的广播信号，但它也可以支持本地广告通过各种当地的有线电视广播，但通过整合区域以及不能支持有效的本地广告，并在全国范围内网络与支持本地广告不观察者为中心的VOD(视频点播)的方式，可以支持本地广告出现了问题。Satellite network-based broadcasting, including satellite, cable, and terrestrial broadcasting signal transmission PVRSTB (set-top box) In the case of PVR that provides IPTV, records it, and is configured to receive broadcasting signals transmitted by cable or terrestrial broadcasting, etc. from the advertising TV access network , but it can also support local advertisements through various local cable TV broadcasts, but by integrating regions and cannot support effective local advertisements, and support local advertisements across the country with non-viewer-centric VOD (Video On Demand) The way that native ads can be supported is a problem.

此外，IPTV传统广告不可能的，因为招聘广告主，广告制作和编辑数据，选择数据对广告客户的广告，观众的广告渠道多元化的中心效率不高，本地广告管理和控制输出不可能有问题。In addition, IPTV traditional advertising is impossible, because the efficiency of recruiting advertisers, advertising production and editing data, selecting data for advertisers' advertisements, and diversifying the audience's advertising channels is not high, and local advertising management and control output cannot have problems .

在另一方面，互联网广告的用户的广告数据的一个积极的树结构作为描述以上，建筑结构，奖励程序，或当您单击其广告数据的用户和了观众的广告有问题，判断，网络钱事件的参与判断是不可能提供的机会，但在以往的电视广告的，被动的，而不管是否强制输出到观众的愿望是恒定的广告数据，所以观众注意的广告数据具有箱子电视广告的广告观众的补偿方案是不存在的，观众收看广告或通知是非常不利的结构性问题。On the other hand, an active tree structure of Internet advertising user's ad data as described above, architectural structure, reward program, or when you click on its ad data user and viewer's ad has a problem, judgment, network money It is impossible to provide an opportunity to judge participation in an event, but in conventional TV commercials, the advertisement data is passive regardless of whether it is forced to be output to the viewer's desire, so the viewer's attention to the advertisement data has a box for the TV commercial's advertisement viewer The compensation package is non-existent, viewers watching advertisements or notifications are very detrimental to structural issues.

发明内容Contents of the invention

要解决的问题problem to be solved

本发明是鉴于上述的现有技术情况而作出的。本发明的目的在于，提供将广播节目中包含的广告数据或者广播节目的预告信息变更为本地广告数据，并输出到用户的终端，尤其以盈利的本地广告数据替代非盈利的公益广告数据并通过用户的终端并通过用户的终端来输出，从而能够提高广播机构的收益性，并通过设定播出地区来有限制地输出广告，让广告主只在有望产生广告效果的地区输出广告的广播广告数据输出管理系统及其方法。The present invention is made in view of the above-mentioned prior art situation. The purpose of the present invention is to change the advertisement data contained in the broadcast program or the preview information of the broadcast program into local advertisement data, and output it to the user's terminal, especially replace the non-profit public service advertisement data with profitable local advertisement data and pass The user's terminal can be output through the user's terminal, thereby improving the profitability of the broadcasting organization, and by setting the broadcast area to limit the output of advertisements, it is a radio advertisement that allows advertisers to output advertisements only in areas that are expected to produce advertising effects Data output management system and method thereof.

本发明的再一目的在于，提供通过在输出广播机构送出的广播节目的过程中，检测是否包含特定企业的主广告数据，变更为预先登记的相应企业的服务本地广告数据并进行输出，从而能够强化相应企业的各地区的广告的广播广告数据输入管理系统及其方法。Still another object of the present invention is to provide a method that detects whether or not the main advertisement data of a specific company is included in the process of outputting a broadcast program sent by a broadcasting organization, and changes it to the service local advertisement data of the corresponding company registered in advance and outputs it. A broadcast advertisement data input management system and method for strengthening advertisements in each area of a corresponding company.

本发明的另一目的在于，提供通过在输出广播机构送出的广播节目的过程中，判断是否检测到特定广告时间段或者是否检测到非合作企业的广告数据，将相应广告数据变更为预先登记的各地区的本地广告数据并进行输出，从而能够强化各地区的广告的广播广告数据输出管理系统及其方法。Another object of the present invention is to provide a method for changing the corresponding advertisement data to pre-registered advertisement data by judging whether a specific advertisement period or advertisement data of a non-cooperative enterprise is detected during the process of outputting a broadcast program sent by a broadcasting institution. Local advertisement data in each region is outputted, so that the broadcast advertisement data output management system and method for advertisement in each region can be strengthened.

本发明的效果Effect of the present invention

按照本发明的方式，数据输出管理系统和广播节目bisuik广告利润丰厚的本地广告数据中的数据自动更换和增加盈利的广播中播出的广告，广告客户希望通过当地的宣传广告数据通过电视广告的广告费用相对便宜的优势，用户可以继续使用累积的广告，查看收到的中奖金额，以赚取，从而推动本地广告手表。According to the mode of the present invention, the data in the data output management system and the radio program bisuik advertisement lucrative local advertisement data automatically replace and increase the advertisement broadcast in the profitable broadcast, and the advertiser wishes to pass the local advertisement advertisement data through the TV advertisement The advantage of relatively cheap advertising costs is that users can continue to use accumulated advertising and check the winning amount received to earn, thereby promoting local advertising watches.

附图说明Description of drawings

图1为根据本发明的第一实施方式的广播广告数据输出管理系统的简略结构的模块图；1 is a block diagram of a simplified structure of a broadcast advertisement data output management system according to a first embodiment of the present invention;

图2为示出通过根据本发明的第一实施方式的广播广告数据输出管理系统的广告替代输出状态的图；2 is a diagram showing an advertisement substitution output state by the broadcast advertisement data output management system according to the first embodiment of the present invention;

图3为示出通过根据本发明的第一实施方式的广播广告数据输出管理系统的广告替代结构的图；3 is a diagram showing an advertisement substitution structure by the broadcast advertisement data output management system according to the first embodiment of the present invention;

图4为示出根据本发明的第一实施方式的广播广告数据输出管理系统中包含的广播接收机的结构框图；4 is a structural block diagram showing a broadcast receiver included in the broadcast advertisement data output management system according to the first embodiment of the present invention;

图5为示出根据本发明的第一实施方式的广播广告数据输出管理系统中所包含的广告输出控制服务器的结构框图；5 is a block diagram showing the structure of an advertisement output control server included in the broadcast advertisement data output management system according to the first embodiment of the present invention;

图6为示出通过根据本发明的第一实施方式的广播广告数据输出管理系统的用户广播终端的广告输出状态的图；6 is a diagram showing an advertisement output state by a user broadcast terminal of the broadcast advertisement data output management system according to the first embodiment of the present invention;

图7为示出根据本发明的第一实施方式的广播广告数据输出管理系统的信号流的流程图；7 is a flow chart showing a signal flow of the broadcast advertisement data output management system according to the first embodiment of the present invention;

图8为示出通过根据本发明的第一实施方式的广播广告数据输出管理系统提供用户广告输出费用的信号流的流程图；8 is a flow chart showing a signal flow for providing user advertisement output charges through the broadcast advertisement data output management system according to the first embodiment of the present invention;

图9为示出根据本发明的第一实施方式的广播广告数据输出管理系统的不同的信号流的流程图；9 is a flow chart showing different signal flows of the broadcast advertisement data output management system according to the first embodiment of the present invention;

图10为示出根据本发明的第二实施方式的广播广告数据输出管理系统的广告数据变更状态的数据流程图；10 is a data flow diagram showing an advertisement data change state of the broadcast advertisement data output management system according to the second embodiment of the present invention;

图11为示出通过根据本发明的第二实施方式的广播广告数据输出管理系统而变更的画面的图；11 is a diagram showing a screen changed by the broadcast advertisement data output management system according to the second embodiment of the present invention;

图12为示出根据本发明的第二实施方式的广播广告数据输出管理系统中包含的广播接收机的结构框图；12 is a block diagram showing a structure of a broadcast receiver included in a broadcast advertisement data output management system according to a second embodiment of the present invention;

图13为示出根据本发明的第二实施方式的广播广告数据输出管理系统的信号流的流程图；13 is a flow chart showing a signal flow of a broadcast advertisement data output management system according to a second embodiment of the present invention;

图14为示出通过根据本发明的第三实施方式的广播广告数据输出管理系统的本地广告投标状态的数据流程图；14 is a data flow diagram showing a local advertisement bidding state through the broadcast advertisement data output management system according to the third embodiment of the present invention;

图15为示出根据本发明的第三实施方式的广播广告数据输出管理系统的信号流的流程图；15 is a flow chart showing a signal flow of a broadcast advertisement data output management system according to a third embodiment of the present invention;

图16为示出根据本发明的实施方式的广播广告数据输出管理系统中适用的广告观看补偿过程的流程图。16 is a flowchart showing an advertisement viewing compensation process applied in the broadcast advertisement data output management system according to the embodiment of the present invention.

优选实施方式preferred embodiment

在下文中，本发明将参照附图来详细描述。Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

图1为根据本发明的第一实施方式的广播广告数据输出管理系统的简略结构的模块图，图2为示出通过根据本发明的第一实施方式的广播广告数据输出管理系统的广告替代输出状态的图。FIG. 1 is a block diagram showing a schematic structure of a broadcast advertisement data output management system according to the first embodiment of the present invention, and FIG. 2 is a block diagram showing an advertisement substitute output by the broadcast advertisement data output management system according to the first embodiment of the present invention. State diagram.

参照附图，根据本发明的广播广告数据输出管理系统为如下系统，即，从广播机构广播的广播节目中包含的广播数据满足特定条件时，将相应广播数据变更为每个用户的广播输出终端所在区域的本地广告数据，从而本发明中对于将满足特定条件的广播数据变更为本地广告数据，将利用三个不同实施方式区分说明。Referring to the accompanying drawings, the broadcast advertisement data output management system according to the present invention is a system that changes the corresponding broadcast data to each user's broadcast output terminal when the broadcast data included in the broadcast program broadcast from the broadcast organization satisfies a specific condition The local advertisement data in the area, so in the present invention, three different implementation methods will be used to distinguish and explain the change of broadcast data satisfying specific conditions into local advertisement data.

本发明是鉴于上述的现有技术情况而作出的。本发明的目的在于，提供将广播节目中包含的广告数据或者广播节目的预告信息变更为本地广告数据，并输出到用户的终端，尤其以盈利的本地广告数据替代非盈利的公益广告数据并通过用户的终端并通过用户的终端来输出，从而能够提高广播机构的收益性，并通过设定播出地区来有限制地输出广告，让广告主只在有望产生广告效果的地区输出广告的广播广告数据输出管理系统及其方法。The present invention is made in view of the above-mentioned prior art situation. The purpose of the present invention is to change the advertisement data contained in the broadcast program or the preview information of the broadcast program into local advertisement data, and output it to the user's terminal, especially replace the non-profit public service advertisement data with profitable local advertisement data and pass The user's terminal can be output through the user's terminal, thereby improving the profitability of the broadcasting organization, and by setting the broadcast area to limit the output of advertisements, it is a radio advertisement that allows advertisers to output advertisements only in areas that are expected to produce advertising effects Data output management system and method thereof.

本发明的再一目的在于，提供通过在输出广播机构送出的广播节目的过程中，检测是否包含特定企业的主广告数据，变更为预先登记的相应企业的服务本地广告数据并进行输出，从而能够强化相应企业的各地区的广告的广播广告数据输入管理系统及其方法。Still another object of the present invention is to provide a method that detects whether or not the main advertisement data of a specific company is included in the process of outputting a broadcast program sent by a broadcasting organization, and changes it to the service local advertisement data of the corresponding company registered in advance and outputs it. A broadcast advertisement data input management system and method for strengthening advertisements in each area of a corresponding company.

本发明的另一目的在于，提供通过在输出广播机构送出的广播节目的过程中，判断是否检测到特定广告时间段或者是否检测到非合作企业的广告数据，将相应广告数据变更为预先登记的各地区的本地广告数据并进行输出，从而能够强化各地区的广告的广播广告数据输出管理系统及其方法。Another object of the present invention is to provide a method for changing the corresponding advertisement data to pre-registered advertisement data by judging whether a specific advertisement period or advertisement data of a non-cooperative enterprise is detected during the process of outputting a broadcast program sent by a broadcasting institution. Local advertisement data in each region is outputted, so that the broadcast advertisement data output management system and method for advertisement in each region can be strengthened.

首先，本发明是鉴于上述的现有技术情况而作出的。本发明的目的在于，提供将广播节目中包含的广告数据或者广播节目的预告信息变更为本地广告数据，并输出到用户的终端，尤其以盈利的本地广告数据替代非盈利的公益广告数据并通过用户的终端并通过用户的终端来输出，从而能够提高广播机构的收益性，并通过设定播出地区来有限制地输出广告，让广告主只在有望产生广告效果的地区输出广告的广播广告数据输出管理系统及其方法。First of all, the present invention is made in view of the above-mentioned prior art situation. The purpose of the present invention is to change the advertisement data contained in the broadcast program or the preview information of the broadcast program into local advertisement data, and output it to the user's terminal, especially replace the non-profit public service advertisement data with profitable local advertisement data and pass The user's terminal can be output through the user's terminal, thereby improving the profitability of the broadcasting organization, and by setting the broadcast area to limit the output of advertisements, it is a radio advertisement that allows advertisers to output advertisements only in areas that are expected to produce advertising effects Data output management system and method thereof.

换句话说，的输出数据的本发明，在第一箱子广播广告管理系统的广告数据包含在该广播节目被发送的广播非营利性的广告数据有利可图的本地广告数据通过更换用户的终端的广播通过的输出终端的输出由系统和有效能收看当地的广告，用户可以增加广播企业的盈利能力。In other words, of the output data of the present invention, the advertisement data in the first box of the broadcast advertisement management system contains the broadcast non-profit advertisement data profitable local advertisement data by replacing the user's terminal in which the broadcast program is transmitted The output of the broadcast through the output terminal is controlled by the system and can effectively watch local advertisements, and the user can increase the profitability of the broadcasting enterprise.

为此，根据本发明的第一实施方式的广播广告数据输出管理系统中可以采用两种结构来区分，即，广告输出控制服务器(10)能够执行主导编辑本地广告的动作，所述广播接收机(4)用于主导编辑本地广告的动作，对于后者将参照附图8进行说明。For this reason, in the broadcast advertisement data output management system according to the first embodiment of the present invention, two structures can be adopted to distinguish, that is, the advertisement output control server (10) can perform the action of leading the editing of local advertisements, and the broadcast receiver (4) Actions for leading the editing of local advertisements, the latter will be described with reference to Figure 8 .

根据本发明的第一实施方式的广播广告数据输出管理系统包括广播数据传输服务器，其以广播中继网为媒介向各个广播接收机传输包含广告数据在内的广播数据，并向广告输出控制服务器传输广播节目及广告插入信息；The broadcast advertisement data output management system according to the first embodiment of the present invention includes a broadcast data transmission server that transmits broadcast data including advertisement data to each broadcast receiver through a broadcast relay network, and transmits broadcast data including advertisement data to the advertisement output control server transmission of broadcast programs and advertising inserts;

在这种情况下，上述广播数据传输服务器包括卫星、电缆、地面波；上述广播数据传输服务器位于用于接收广播信号来向设在各广播输出终端的广播接收机发送的地区电缆广播机构、地面波广播机构中的某一个广播机构。In this case, the above-mentioned broadcast data transmission server includes satellite, cable, and terrestrial wave; A certain broadcasting organization among wave broadcasting organizations.

此外，根据本发明的第一实施方式的广播广告数据输出管理系统包括广告输出控制服务器，其从广告主终端接收本地广告数据并进行登记，用本地广告数据来替代从上述广播数据传输服务器接收到的广告插入信息中包含的非盈利性广告数据来向各个相应地区的广播接收机传输；Furthermore, the broadcast advertisement data output management system according to the first embodiment of the present invention includes an advertisement output control server which receives and registers local advertisement data from the advertiser terminal, replaces the local advertisement data received from the broadcast data transmission server with the local advertisement data. The non-profit advertising data contained in the advertisement insertion information of the website is transmitted to the broadcast receivers in each corresponding area;

在这种情况下，其特征在于，上述广告插入信息中包含各广告的时间信息及本地广告登载可否信息。In this case, it is characterized in that the advertisement insertion information includes time information of each advertisement and local advertisement placement availability information.

由设置有上述广播数据传输服务器(8)的广播机构为所述广告输出控制服务器(10)提供时间信息以及相应广告区域的数量信息，其中时间信息能够将本地广告数据以任意方式插入到广播节目中所载的广告数据中，从而将广播机构允许的特定广告数据变更为本地广告数据。The broadcast organization provided with the above-mentioned broadcast data transmission server (8) provides the advertisement output control server (10) with time information and the quantity information of the corresponding advertisement area, wherein the time information can insert the local advertisement data into the broadcast program in any way in the advertising data contained in , thereby changing the specific advertising data allowed by the broadcaster to local advertising data.

根据本发明的第一是实施方式的广播广告数据输出管理系统包括广播接收机，其从上述广播数据传输服务器接收广播数据，从广告输出控制服务器接收本地广告数据和编辑信息并进行重组，在非盈利性广告数据输出时间带用广播输出终端输出相应地区的本地广告数据。The broadcast advertisement data output management system according to the first embodiment of the present invention includes a broadcast receiver that receives broadcast data from the above-mentioned broadcast data transmission server, receives and reassembles local advertisement data and editing information from the advertisement output control server, and The profitable advertisement data output time zone outputs the local advertisement data of the corresponding area using the broadcast output terminal.

在这种情况下，上述广播输出终端(2)为交互式网络电视、有线/无线数字多媒体广播终端、数字电视中的某一种。In this case, the above-mentioned broadcast output terminal (2) is one of an interactive network television, a cable/wireless digital multimedia broadcast terminal, and a digital television.

所述广播接收机(4)可以为机顶盒或广播采集卡，在广播接收机(4)的内部设置有编辑程序，从而利用从所述广告输出控制服务器(10)接收的广告本地广告数据替换从广播数据传输服务器(8)接收到的广告数据而执行插入编辑，根据所述广告输出控制服务器(10)的定位信息以及本地广告信息，其编辑程序在相应位置插入相应本地广告数据，从而通过所述广播输出终端(2)进行输出。The broadcast receiver (4) can be a set-top box or a broadcast acquisition card, and an editing program is arranged inside the broadcast receiver (4), thereby utilizing the advertisement local advertisement data received from the advertisement output control server (10) to replace the The advertisement data received by the broadcast data transmission server (8) is inserted and edited, and according to the positioning information of the advertisement output control server (10) and the local advertisement information, its editing program inserts the corresponding local advertisement data at the corresponding position, thereby passing the The above-mentioned broadcast output terminal (2) is output.

如图2所示，本发明的作为第一广播广告管理系统，包含在通过广播服务器(8)所接收到的广播节目中的广告数据包(12)的被归类为各个广告部区间，并且包括广告数据的时间信息(开始时间和结束时间)。此外，广播节目中包含的广告数据包(12)分为收益广告数据(14)和非收益广告数据(16)，非收益广告数据(16)包括公益广告或的广播机构的广告，，广播机构将能够使非收益广告数据(16)替换成本地广告数据的代码信息和时间信息(非收益广告数据的开始时间和结束时间信息)的包含在广告插入信息中，并将其传输至所述广告输出控制服务器(10)中。As shown in Figure 2, as the first broadcast advertisement management system of the present invention, the advertisement data packets (12) included in the broadcast program received by the broadcast server (8) are classified into each advertisement section section, and Time information (start time and end time) of advertisement data is included. In addition, the advertisement data packet (12) contained in the broadcast program is divided into revenue advertisement data (14) and non-revenue advertisement data (16), and non-revenue advertisement data (16) includes advertisements of public service advertisements or broadcasting institutions, broadcasting institutions Include code information and time information (start time and end time information of non-profit advertisement data) enabling the non-profit advertisement data (16) to be replaced with local advertisement data in the advertisement insertion information, and transmit it to the advertisement In the output control server (10).

通过如上所述，所述广告输出控制服务器(10)利用相应的广告插入信息，从而从预先登记的多个本地广告数据中依次提取并编辑广播节目中包含的广告数据，从而如图2所示地使得本地广告数据(18)包含在正规的广播节目中。As described above, the advertisement output control server (10) uses the corresponding advertisement insertion information to sequentially extract and edit the advertisement data contained in the broadcast program from a plurality of pre-registered local advertisement data, thus as shown in FIG. 2 This allows local advertisement data (18) to be included in regular broadcast programs.

此时，原始广告数据为为特许经营总店时，将相应的特许经营分店广告数据作为本地广告而输出的形式也可以采用同样的方式。At this time, when the original advertisement data is a franchise head office, the corresponding franchise branch advertisement data can be output as a local advertisement in the same manner.

图3为示出通过根据本发明的第一实施方式的广播广告数据输出管理系统的广告替代结构的图。FIG. 3 is a diagram showing an advertisement substitution structure by the broadcast advertisement data output management system according to the first embodiment of the present invention.

参照附图，根据本发明的第一实施方式的广播广告数据输出管理系统中，通过广播机构和广告输出控制服务器(10)的相互协议而在广告节目播出之前，所述广告输出控制服务器(10)通过广播机构的广播数据传输服务器(8)提供广告插入信息(非收益性的广告信息，非收益性的广告开始时间信息和结束时间)。Referring to the accompanying drawings, in the broadcast advertisement data output management system according to the first embodiment of the present invention, before the broadcast of the advertisement program, the advertisement output control server ( 10) Provide advertisement insertion information (non-profit advertisement information, non-profit advertisement start time information and end time information) through the broadcast data transmission server (8) of the broadcast organization.

因此，所述广告输出控制服务器(10)将所要代替包含在正规广告数据中的非收益性广告数据的本地广告数据、和所要替换的相应本地广告数据的时间信息传输至广播接收机(4)，从而通过广播输出终端(2)使得观众能够视听本地广告数据。Therefore, the advertisement output control server (10) transmits the local advertisement data to be substituted for the non-profitable advertisement data contained in the regular advertisement data, and the time information of the corresponding local advertisement data to be replaced to the broadcast receiver (4) , so that viewers can view and listen to local advertisement data through the broadcast output terminal (2).

此时，所述广播输出终端(2)在每次视听广告数据时，将相应本地广告信息和视听确认信息自动传输至广告输出控制服务器(10)中，所述广告输出控制服务器(10)登记从各个广播输出终端(2)接收的本地广告视听确认信息。At this time, the broadcast output terminal (2) automatically transmits the corresponding local advertisement information and audio-visual confirmation information to the advertisement output control server (10) each time it watches and listens to the advertisement data, and the advertisement output control server (10) registers Local advertisement viewing confirmation information received from each broadcast output terminal (2).

所述广告输出控制服务器(10)登记本地广告视听确认信息是为了稍后向用户提供相应本地广告的视听代价，以下对本地广告视听的奖励进行详细地说明。The advertisement output control server (10) registers the confirmation information of viewing and listening of local advertisements in order to provide users with viewing and listening costs of corresponding local advertisements later. The rewards for viewing and listening to local advertisements will be described in detail below.

图4为示出根据本发明的第一实施方式的广播广告数据输出管理系统中包含的广播接收机的结构框图。4 is a block diagram showing the structure of a broadcast receiver included in the broadcast advertisement data output management system according to the first embodiment of the present invention.

参照附图，根据本发明的第一实施方式的广播广告数据输出管路系统中包括的广播接收机(4)在内部包括通信模块、广播数据输出控制部、广告编辑部、广播数据录制部、数据存储部以及控制部。Referring to the accompanying drawings, the broadcast receiver (4) included in the broadcast advertisement data output pipeline system according to the first embodiment of the present invention includes a communication module, a broadcast data output control part, an advertisement editing part, a broadcast data recording part, Data storage unit and control unit.

上述广播接收机在内部包括：The broadcast receiver described above internally includes:

通信模块，其从上述广播数据传输服务器及广告输出控制服务器接收广播数据、本地广告数据和编辑信息并进行协议匹配及滤波；A communication module, which receives broadcast data, local advertisement data and editing information from the above broadcast data transmission server and advertisement output control server, and performs protocol matching and filtering;

广播数据输出控制部，其用于控制广播数据的输出；a broadcast data output control unit for controlling the output of broadcast data;

广告编辑部，其将广播节目中所包含的广告数据中的特定广告数据用本地广告数据来替代；Advertising editorial department, which replaces specific advertisement data among the advertisement data included in the broadcast program with local advertisement data;

广播数据录制部，其对广播节目和广告数据进行录制处理；Broadcast data recording department, which records and processes broadcast programs and advertisement data;

数据存储部，其存储有原广告数据及本地广告数据的编辑控制节目；a data storage unit, which stores the original advertisement data and the edit control program of the local advertisement data;

控制部，其进行以下控制，即，接收包含有广告数据的广播节目信息，接收本地广告数据及编辑信息，在相应广告区域对本地广告数据进行编辑而输出。The control unit performs control to receive broadcast program information including advertisement data, receive local advertisement data and editing information, and edit and output the local advertisement data in a corresponding advertisement area.

根据本发明的第一实施方式的广播广告数据输出管理系统的的广播接收机(4)通过广播数据传输服务器(8)接收包含有广告数据的广播节目数据，并通过广播输出终端(2)输出，广播接收机(4)在广播输出前预先从所述广告输出控制服务器(10)接收本地广告数据和编辑信息(编辑时间信息和本地广告信息)，从而在相应时刻将本地广告数据输出至屏幕。The broadcast receiver (4) of the broadcast advertisement data output management system according to the first embodiment of the present invention receives the broadcast program data containing the advertisement data through the broadcast data transmission server (8), and outputs it through the broadcast output terminal (2) , the broadcast receiver (4) receives the local advertisement data and editing information (editing time information and local advertisement information) from the advertisement output control server (10) in advance before the broadcast output, thereby outputting the local advertisement data to the screen at the corresponding moment .

这种情况下，所述编辑信息是指对于在某一时间段某一通道上向广播输出终端(2)输出哪个本地广告数据的信息。In this case, the editing information refers to information about which local advertisement data is output to the broadcast output terminal (2) on a certain channel in a certain period of time.

因此，所述广播接收机(4)仅处理本地广告数据的替换插入处理，以能够使得输出控制服务器(10)在预先设定通道的广告输出时间段输出本地广告。未说明标记34a显示用于调整本地广告插播时间的电子表。Therefore, the broadcast receiver (4) only handles the replacement insertion process of the local advertisement data to enable the output control server (10) to output the local advertisement during the advertisement output period of the preset channel. Unexplained indicia 34a shows a spreadsheet for adjusting the timing of local ad breaks.

图5为示出根据本发明的第一实施方式的广播广告数据输出管理系统中所包含的广告输出控制服务器的结构框图。5 is a block diagram showing the structure of an advertisement output control server included in the broadcast advertisement data output management system according to the first embodiment of the present invention.

参照附图，根据本发明的第一实施方式的广播广告数据输出管理系统中包含的广告输出控制服务器(10)的内部包括如下结构：With reference to the accompanying drawings, the interior of the advertisement output control server (10) included in the broadcast advertisement data output management system according to the first embodiment of the present invention includes the following structure:

通信模块，其从广播数据传输服务器接收广告数据及广告插入信息，并向上述广播接收机传输本地广告数据及广告编辑信息；A communication module, which receives advertisement data and advertisement insertion information from the broadcast data transmission server, and transmits local advertisement data and advertisement editing information to the broadcast receiver;

认证处理部，其接收上述广播接收机的固有编号并进行认证处理；an authentication processing unit that receives the unique number of the broadcast receiver and performs authentication processing;

用户连接判断部，其通过与上述广播接收机进行通信来判断广播接收机的广播视听与否，并判断视听频道信息；A user connection judging unit that judges whether the broadcast of the broadcast receiver is viewed or not by communicating with the broadcast receiver, and judges viewing channel information;

本地广告管理部，其用于管理本地广告数据；Local Advertising Management, which is used to manage local advertising data;

终端信息管理部，其用于管理上述广播接收机的信息；a terminal information management unit for managing the information of the broadcast receiver;

广告主信息管理部，其用于管理广告主信息；Advertiser Information Management Department, which is used to manage advertiser information;

广告费精算部，其用于精算随着对应每次输出本地广告产生的费用而产生的广告费；Advertisement fee actuarial department, which is used for actuarial calculation of the advertising fee generated by corresponding to the cost of each local advertisement output;

数据库，其存储本地广告数据，并存储从上述广播数据传输服务器接收到的广告插入信息；a database storing local advertisement data and storing advertisement insertion information received from the broadcast data transmission server;

控制部，其生成用于将从上述广播数据传输服务器接收到的广告插入信息中所包含的非盈利性广告数据用本地广告数据来替代的编辑信息，并向各地区的广播接收机传输。A control unit generates edit information for replacing non-profit advertisement data included in the advertisement insertion information received from the broadcast data transmission server with local advertisement data, and transmits the edit information to broadcast receivers in each area.

优选地，所述其特征在于，上述广告输出控制服务器针对所存储的本地广告数据按对应各个视听件的投标金额顺序进行排列，如果在广播节目中所包含的广告数据中检测到能够用本地广告替代的区域，就按照排列顺序播出。Preferably, it is characterized in that the above-mentioned advertisement output control server arranges the stored local advertisement data according to the order of the bidding amount corresponding to each audio-visual piece, if it is detected in the advertisement data contained in the broadcast program that the local advertisement can be used The replaced areas will be broadcast in the order in which they are arranged.

图6为示出通过根据本发明的第一实施方式的广播广告数据输出管理系统的用户广播终端的广告输出状态的图。FIG. 6 is a diagram showing an advertisement output state by a user broadcast terminal of the broadcast advertisement data output management system according to the first embodiment of the present invention.

参照附图，根据发明的第一实施方式的广播广告数据输出管理系统，各个广告商以等级式进行排列用户的每个视听的广告费用，，并根据广告商对于每个信号节目的顺序支援来决定广告位置的输出与否，从而提供广告商的差别化支援。Referring to the accompanying drawings, according to the broadcast advertisement data output management system of the first embodiment of the invention, each advertiser arranges the advertising fee for each viewing and listening of the user in a hierarchical manner, and supports each signal program according to the order of the advertiser. Decide whether to output the advertising position, so as to provide differentiated support for advertisers.

因此，根据本发明的第一实施方式的广播广告数据输出管理系统中包含的广告输出控制服务器(10)具有用于排列本地广告数据的广告表，该广告表(54)包括广告(56)信息、每个广告信息的每件视听招标金额(58)信息、本地广告积分数(60)以及总金额(62)信息。Therefore, the advertisement output control server (10) included in the broadcast advertisement data output management system according to the first embodiment of the present invention has an advertisement table (54) including advertisement (56) information for arranging local advertisement data , the information of each audio-visual bidding amount (58) for each piece of advertising information, the information of local advertising credits (60) and the total amount (62).

通过所述广告表(54)的露出数据根据各视听件的投标金额进行等级排序，本地广告优惠券是指相应广告商预先指定本地广告数据的露出量。The exposure data of the advertisement table (54) is graded according to the bidding amount of each audio-visual piece, and the local advertisement coupon refers to the exposure amount of the local advertisement data specified in advance by the corresponding advertiser.

例如，只通过向道谷洞的1000名露出相应的本地广告数据的情况下，只向1000台广播接收机(4)侧传输相应广告商的本地广告数据，剩余的其他广播接收机，(4)上会露出有下一个顺序的本地广告数据。For example, when the corresponding local advertisement data is exposed to only 1,000 people in Dogok-dong, the local advertisement data of the corresponding advertiser is transmitted to only 1,000 broadcast receivers (4), and the rest of the other broadcast receivers, (4 ) will expose the native ad data with the next sequence.

参照附图对如上所述结构的本发明的第一实施方式的广播广告数据输出管理系统的功能和操作进行详细说明。The functions and operations of the broadcast advertisement data output management system according to the first embodiment of the present invention structured as described above will be described in detail with reference to the drawings.

图7为示出根据本发明的第一实施方式的广播广告数据输出管理系统的信号流的流程图。FIG. 7 is a flowchart showing a signal flow of the broadcast advertisement data output management system according to the first embodiment of the present invention.

首先，根据本发明的第一实施方式的广播广告数据输出管理系统中，多个广告主终端(6)传输本地广告数据，并在本地广告数据上包含输出区域和各广告视听件的投标信息而传输至广告输出控制服务器(10)中。First, in the broadcast advertisement data output management system according to the first embodiment of the present invention, a plurality of advertiser terminals (6) transmit local advertisement data, and the local advertisement data includes the bid information of the output area and each advertisement audio-visual piece. Transmit in the advertisement output control server (10).

然后，广告输出控制服务器从广告主终端接收本地广告数据；Then, the advertisement output control server receives the local advertisement data from the advertiser terminal;

决定本地广告数据的播出顺序；Determine the broadcast sequence of local advertising data;

在这种状态下，广告输出控制服务器从广播数据传输服务器接收广告插入信息；In this state, the advertisement output control server receives advertisement insertion information from the broadcast data transmission server;

通过广告插入信息判断是否存在能够用本地广告替代的信息；Judging whether there is information that can be replaced by local advertisements through advertisement insertion information;

优选地广插入信息包括能够实现替换为本地广告数据的广告代码，所述广告输出控制服务器(10)确认相应广告代码的存在与否以及相应广告代码所在的区域，从而能够制作编辑信息使得本地广告包括在相应区域。Preferably, the wide insertion information includes an advertisement code that can be replaced with local advertisement data, and the advertisement output control server (10) confirms the existence of the corresponding advertisement code and the area where the corresponding advertisement code is located, so that the editing information can be produced to make the local advertisement included in the corresponding area.

因此，所述广告输出控制服务器(10)向各地区的广播接收机传输本地广告的编辑信息；Therefore, the advertisement output control server (10) transmits editing information of local advertisements to broadcast receivers in each region;

然后，所述广播接收机(4)，根据从所述广告输出控制服务器(10)接收的相应本地广告的编辑信息，在特定区域的广告数据区域用本地广告数据进行替换组合。Then, the broadcast receiver (4), according to the editing information of the corresponding local advertisement received from the advertisement output control server (10), performs replacement combination with the local advertisement data in the advertisement data area of the specific area.

另外，所述广播接收机(4)在广播节目数据中当达到查询能够实现本地广告数据的替换的广告代码的时刻时广播接收机(4)在相应区域的广告数据区间用预先存储的本地广告数据进行替换组合。In addition, the broadcast receiver (4) uses the pre-stored local advertisement in the advertisement data section of the corresponding area when the time to query the advertisement code that can realize the replacement of the local advertisement data is reached in the broadcast program data. The data is replaced.

而且，广播接收机向广告输出控制服务器传输本地广告数据的视听确认信息的过程；Moreover, the broadcast receiver transmits the audio-visual confirmation information of the local advertisement data to the advertisement output control server;

所述广告输出控制服务器登记各用户视听本地广告数据的视听信息，并提供根据视听本地广告数据而产生的对应各用户的奖励。The advertisement output control server registers the viewing information of each user watching local advertisement data, and provides a reward corresponding to each user generated according to watching local advertisement data.

另一方面，广告输出控制服务器(10)中，其特征在于，上述第二过程中，根据各视听件的投标金额来决定本地广告的播出顺序。On the other hand, in the advertisement output control server (10), it is characterized in that, in the above-mentioned second process, the broadcast order of local advertisements is determined based on the bid amount of each audio-visual item.

其特征在于，在上述第六过程之后还包括以下过程：It is characterized in that, after the above-mentioned sixth process, the following process is also included:

根据预先设定的本地广告数据的各视听件的投标金额来按各广告主精算广告金额的过程；The process of actuarially calculating the advertising amount for each advertiser based on the bidding amount of each audio-visual piece of local advertising data set in advance;

向广播机构支付广告金额的一部分的过程；The process of paying a part of the advertising amount to the broadcaster;

将广告金额的一部分作为用户的广告视听代价进行分配的过程。The process of allocating part of the advertising amount as the user's advertising viewing cost.

在此，每个本地广告的试听金额中的一部分作为用户的广告试听代价，将累积份额通过多种广告游戏进行合算而提供给少数者用户在中奖时能够获得更多金额的根据广告试听的代价金额，由此使得试听当地的广告的价值变高。这将作为一个动机收看当地的广告。Here, a part of the trial listening amount of each local advertisement is used as the advertisement trial listening price for the user, and the cumulative share is combined through various advertisement games to provide a small number of users with a higher amount of advertisement trial listening cost when they win a lottery. The amount of money, thus making the value of listening to local advertisements higher. This will serve as an incentive to watch local advertisements.

图8为示出通过根据本发明的第一实施方式的广播广告数据输出管理系统提供用户广告输出费用的信号流的流程图。FIG. 8 is a flowchart showing a signal flow for providing a user advertisement output fee through the broadcast advertisement data output management system according to the first embodiment of the present invention.

首先，根据本发明的第一实施方式的广播广告数据输出管理系统中为如下系统，即分别对用户的广告视听代价进行累积处理，通过游戏向少数用户集中提供累积的广告视听代价，从而能够使得用户获得实际广告代价。First of all, the broadcast advertisement data output management system according to the first embodiment of the present invention is a system that accumulates the advertisement viewing costs of the users respectively, and provides the accumulated advertisement viewing costs to a small number of users collectively through the game, thereby making it possible to The user gets the actual advertising value.

通过如上所述，根据本发明的第一实施方式的广播广告数据输出管理系统中，作为提供奖励的过程，所述广告输出控制服务器(10)向视听本地广告数据的用户授予广告游戏应试权，并登记游戏应试权赋予信息。As described above, in the broadcast advertisement data output management system according to the first embodiment of the present invention, the advertisement output control server (10) grants the advertisement game examination right to the user who watches and listens to the local advertisement data as a process of providing rewards, And register the game test right grant information.

得到应试权的用户能够访问所述广告输出控制服务器(10)，或者通过所述广播输出终端(2)处于实时访问所述广告输出控制服务器(10)中的状态，从而能够参与到游戏中，所述广告输出控制服务器(10)判断该用户是否参与游戏之后开始执行游戏。The user who has obtained the test right can access the advertisement output control server (10), or access the advertisement output control server (10) in real time through the broadcast output terminal (2), so as to be able to participate in the game, The advertisement output control server (10) starts to execute the game after judging whether the user participates in the game.

游戏中用于决定赢得游戏的方法具有多种，例如，可以包括卡牌游戏或石头剪刀布游戏等胜负决定游戏、或者对有关广告商的产品进行答题的客观选择答题游戏。There are various methods for determining the winner in the game, and for example, card games or rock-paper-scissors games may be used to determine the outcome of the game, or an objective choice answer game in which the advertiser's products are answered.

结束游戏后，广告输出控制服务器(10)判断游戏的胜负与否，在游戏相应阶段取得胜利时，判断是否执行附加阶段。After the game is over, the advertisement output control server (10) judges whether the game is won or lost, and when the corresponding stage of the game is won, judges whether to execute the additional stage.

换句话说，用户可以继续进行下一个阶段的游戏，并在相应阶段通过结束游戏来获得当前位置因执行游戏变多的奖金。当然，游戏阶段越高奖金数额也越高。In other words, the user can proceed to the next stage of the game, and end the game at the corresponding stage to obtain a bonus that increases at the current position due to the execution of the game. Of course, the higher the game stage, the higher the bonus amount.

如果游戏结束，所述广告输出控制服务器(10)向所述广播接收机(4)传输累积奖金信息，并通过广播输出终端(2)输出到屏幕上。If the game is over, the advertisement output control server (10) transmits the jackpot information to the broadcast receiver (4), and outputs it on the screen through the broadcast output terminal (2).

如果在相应阶段处于战败的情况，所述广告输出控制服务器(10)判断在游戏相应阶段用户是否使用自由晋级卷。用户可以通过使用自由晋级卷而继续进行下一个阶段。If the game is defeated at the corresponding stage, the advertisement output control server (10) judges whether the user uses free promotion rolls at the corresponding stage of the game. Users can proceed to the next stage by using the free promotion volume.

在这种情况下，其特征在于，上述自由晋级券包括：In this case, it is characterized in that the above-mentioned free promotion coupons include:

品牌自由晋级券，其只适用于相应品牌的游戏；Brand free promotion coupons, which are only applicable to games of the corresponding brand;

全部自由晋级券，其能够适用于所有品牌的游戏。All free promotion coupons can be applied to all brands of games.

其特征在于，上述自由晋级券能够通过在广告主网站进行注册来获得的过程和在相应广告主网站购物的过程中的某一过程获得。It is characterized in that the above-mentioned free promotion coupon can be obtained through a process of registering on the advertiser's website and a process of shopping on the corresponding advertiser's website.

其特征在于，上述全部自由晋级券能够用规定数量的品牌自由晋级券交换。It is characterized in that all the above-mentioned free promotion coupons can be exchanged with a predetermined number of brand free promotion coupons.

更详细地，自由晋级卷可以通过在相应广告商网站上加入会员而获得，或者在相应广告商网站上购买物品的情况赋予，所述广告输出控制服务器(10)在内部管理各用户的自由晋级卷赋予状态信息，并在相应用户进行游戏时，用户能够通过查询自由晋级卷信息而进行使用。In more detail, the free promotion volume can be obtained by joining a member on the corresponding advertiser's website, or given by the situation of purchasing an item on the corresponding advertiser's website, and the advertisement output control server (10) internally manages the free promotion of each user The status information is assigned to the volume, and when the corresponding user plays the game, the user can use it by inquiring about the free promotion volume information.

因此，如果用户在游戏过程中处于战败的情况，所述广告输出控制服务器(10)向相应用户提供已赋予自由晋级卷的信息，在用户将要使用自由晋级卷时，广告输出控制服务器(10)确认其自由晋级卷后对该自由晋级卷予以扣除处理。Therefore, if the user is defeated during the game, the advertisement output control server (10) provides the corresponding user with the information that the free promotion volume has been given, and when the user is about to use the free promotion volume, the advertisement output control server (10) After confirming the free promotion certificate, the free promotion certificate will be deducted.

优选地，所述自由晋级卷可以包括只适用于相应品牌的游戏品牌游戏自由晋级卷和能够适用于所有品牌的游戏的全部自由晋级券，全部自由晋级券能够用规定数量的品牌自由晋级券进行交换。Preferably, the free promotion volume may include game free promotion volumes applicable only to games of the corresponding brand and all free promotion coupons applicable to games of all brands, and all free promotion coupons can be processed with a specified number of brand free promotion coupons. exchange.

其是根据游戏的种类，在是对特定产品进行解答形式的品牌游戏时，可以使用能够适用于对应产品的品牌自由晋级卷，而全部自由晋级卷可以使用于所有品牌游戏中。According to the type of the game, in the case of a branded game in the form of an answer to a specific product, the brand free promotion coupon applicable to the corresponding product can be used, and all free promotion coupons can be used in all brand games.

图9为示出根据本发明的第一实施方式的广播广告数据输出管理系统的不同的信号流的流程图。FIG. 9 is a flowchart showing different signal flows of the broadcast advertisement data output management system according to the first embodiment of the present invention.

首先，如通过图1简单说明所述地，根据本发明的第一实施方式的广播广告数据输出管理系统的广播接收机(4)主导进行本地广告数据的插入编辑。换句话说，使得广告输出控制服务器(10)最小化，同时通过广播数据传输服务器(8)和广播接收机(4)的通信，从而在适当的位置执行本地广告数据的替换编辑。First, as described briefly by referring to FIG. 1 , the broadcast receiver ( 4 ) of the broadcast advertisement data output management system according to the first embodiment of the present invention presides over insertion editing of local advertisement data. In other words, the advertisement output control server (10) is minimized while performing the replacement editing of the local advertisement data at an appropriate position through the communication of the broadcast data transmission server (8) and the broadcast receiver (4).

为此，根据本发明的第一实施方式的广播广告数据输出管理系统包括：广播数据传输服务器(8)，该广播数据传输服务器(8)以广播中继网络为媒介向各个广播接收机(4)传输包括有广告数据的广播数据和广告插入信息，并将广告插入信息传输至广告输出控制服务器；广告输出控制服务器(10)，该广告输出控制服务器(10)通过广告主终端机(6)登记本地广告数据，并将该本地广告数据传输至广播接收机(4)。For this reason, the broadcast advertisement data output management system according to the first embodiment of the present invention includes: a broadcast data transmission server (8), and the broadcast data transmission server (8) uses a broadcast relay network as a medium to each broadcast receiver (4 ) transmit broadcast data and advertisement insertion information including advertisement data, and transmit the advertisement insertion information to the advertisement output control server; the advertisement output control server (10), the advertisement output control server (10) through the advertiser terminal (6) Local advertisement data is registered and transmitted to the broadcast receiver (4).

换句话说，所述广告输出控制服务器(10)可以仅限制为接收本地广告数据而传输至各个广播接收机(4)的功能。In other words, the advertisement output control server (10) may be limited only to the function of receiving local advertisement data transmitted to each broadcast receiver (4).

另外，根据本发明的第一实施方式的广播广告数据输出管理系统包括广播接收机(4)，该广播接收机(4)从所述广告输出控制服务器(10)接收本地广告数据而存储，广播接收机(4)从所述广播数据传输服务器(8)接收广播数据和广告插入信息，并根据广告插入信息中所包含的广播替换编辑信息而对已存储的本地广告数据进行自动编辑，从而输出至广播输出终端(2)。In addition, the broadcast advertisement data output management system according to the first embodiment of the present invention includes a broadcast receiver (4) that receives and stores local advertisement data from the advertisement output control server (10), and broadcasts The receiver (4) receives the broadcast data and advertisement insertion information from the broadcast data transmission server (8), and automatically edits the stored local advertisement data according to the broadcast replacement editing information contained in the advertisement insertion information, thereby outputting to the broadcast output terminal (2).

因此，根据本发明的第一实施方式的广播广告数据输出管理系统中，广播数据传输服务器(8)将能够实现本地广告数据替换的区域显示代码包括在在广告数据中而进行传输时，广播接收机(4)将预先存储的本地广告数据替换插入到检测出相应显示代码的广告数据区域而进行处理。Therefore, in the broadcast advertisement data output management system according to the first embodiment of the present invention, when the broadcast data transmission server (8) includes an area display code capable of realizing local advertisement data replacement in the advertisement data and transmits it, the broadcast reception The machine (4) replaces and inserts the pre-stored local advertisement data into the advertisement data area where the corresponding display code is detected for processing.

为此，上述广播接收机在内部包括：To this end, the broadcast receiver described above internally includes:

通信模块，其从上述广播数据传输服务器及广告输出控制服务器接收广播数据、广告插入数据和本地广告信息并进行协议匹配及滤波；A communication module, which receives broadcast data, advertisement insertion data and local advertisement information from the above broadcast data transmission server and advertisement output control server, and performs protocol matching and filtering;

广播数据输出控制部，其用于控制广播数据的输出；a broadcast data output control unit for controlling the output of broadcast data;

广告编辑部，其将广播节目中所包含的广告数据中的特定广告数据用本地广告数据来替代；Advertising editorial department, which replaces specific advertisement data among the advertisement data included in the broadcast program with local advertisement data;

广播数据录制部，其对广播节目和广告数据进行录制处理；Broadcast data recording department, which records and processes broadcast programs and advertisement data;

数据存储部，其存储有原广告数据及本地广告数据的编辑控制节目；a data storage unit, which stores the original advertisement data and the edit control program of the local advertisement data;

控制部，其进行以下控制，即，接收包含有广告数据的广播节目信息，接收本地广告数据及编辑代码信息，在相应广告区域对本地广告数据进行编辑而输出。The control unit performs control to receive broadcast program information including advertisement data, receive local advertisement data and editing code information, edit and output the local advertisement data in the corresponding advertisement area.

因此，根据本发明的第一实施方式的广播广告数据输出管理系统如图9所示，所述广告输出控制服务器从广告主终端接收本地广告数据；并决定本地广告数据的播出顺序；Therefore, according to the broadcast advertisement data output management system according to the first embodiment of the present invention, as shown in FIG. 9, the advertisement output control server receives local advertisement data from the advertiser terminal; and determines the broadcasting sequence of the local advertisement data;

然后，广告输出控制服务器(10)向每个地区的广播接收机(4)传输本地广告数据时，各个广播接收机(4)接收来自广告输出控制服务器(10)的本地广告数据，从而广播数据传输服务器(8)接收广播数据和广告插入信息。Then, when the advertisement output control server (10) transmits the local advertisement data to the broadcast receivers (4) in each area, each broadcast receiver (4) receives the local advertisement data from the advertisement output control server (10), thereby broadcasting the data The transmission server (8) receives broadcast data and advertisement insertion information.

然后，广播接收机(4)根据广告插入信息判断是否存在替换成本地广告的信息，广播接收机(4)根据相应广告插入信息将包括由特定代码的广告数据区域替换组合成本地广告数据。Then, the broadcast receiver (4) judges whether there is information to replace the local advertisement according to the advertisement insertion information, and the broadcast receiver (4) replaces and combines the advertisement data area including the specific code into the local advertisement data according to the corresponding advertisement insertion information.

以下参照附图详细说明根据本发明的第二实施方式的广播广告数据输出管理系统。A broadcast advertisement data output management system according to a second embodiment of the present invention will be described in detail below with reference to the drawings.

图10为示出根据本发明的第二实施方式的广播广告数据输出管理系统的广告数据变更状态的数据流程图，图11为示出通过根据本发明的第二实施方式的广播广告数据输出管理系统而变更的画面的图。10 is a data flow diagram showing the state of advertisement data change by the broadcast advertisement data output management system according to the second embodiment of the present invention, and FIG. A diagram of the screen changed by the system.

参照附图，根据本发明的第二实施方式的广播广告数据输出管理系统确认在广播机构中播出的广播节目中，是否含有特定企业的主广告数据，从而变更为预先登记的相应企业的服务本地广告数据而输出，从而能够使得广播广告数据输出管理系统作为强化相应企业的各地区的广告的系统。Referring to the accompanying drawings, the broadcast advertisement data output management system according to the second embodiment of the present invention confirms whether the broadcast program broadcast in the broadcasting institution contains the main advertisement data of a specific company, thereby changing to the service of the corresponding company registered in advance. By outputting local advertisement data, the broadcast advertisement data output management system can be used as a system that strengthens advertisements in each region of the corresponding company.

换句话说，根据本发明的第二实施方式的广播广告数据输出管理系统为如下系统，在主广告包含在电视节目时，将相应企业的主广告替换为相应企业的服务本地广告而输出至广播输出终端(2)，即，主要作为在输出具有多个加盟店的企业的总店广告时，将其总店广告自动替换为各个加盟店的相应地区本地广告的系统。In other words, the broadcast advertisement data output management system according to the second embodiment of the present invention is a system that replaces the main advertisement of the corresponding company with the service local advertisement of the corresponding company when the main advertisement is contained in a TV program and outputs it to the broadcasting station. The output terminal (2), that is, is mainly used as a system for automatically replacing the head office advertisements of an enterprise with multiple franchise stores with local advertisements in corresponding regions when outputting head office advertisements of enterprises with multiple franchise stores.

此时，用户的所述广播输出终端(2)的结构与第一实施方式相同，因此使用了相同的标记，广播接收机、广播数据传输服务器和广告输出控制服务器具有与第一实施方式不同的功能，因此为了区别于第一实施方式而使用了不同的参考标记。At this time, the structure of the user's broadcast output terminal (2) is the same as that of the first embodiment, so the same symbols are used, and the broadcast receiver, broadcast data transmission server, and advertisement output control server have different features from the first embodiment. function, therefore different reference signs are used in order to distinguish it from the first embodiment.

为此，数据传输服务器(108)传输广告数据，以将包括广告数据的广播数据以广播接入网络作为媒介输出至广播输出终端(2)，数据传输服务器(108)在传输广告数据时一同搭载相应广告数据的固有代码而进行传输，该固有代码包括相应广告数据的信息、即广告商或广告企业信息以及广告输出时间信息。For this reason, the data transmission server (108) transmits the advertisement data, so as to output the broadcast data including the advertisement data to the broadcast output terminal (2) through the broadcast access network as a medium, and the data transmission server (108) carries the advertisement data together when transmitting the advertisement data. The unique code of the corresponding advertisement data is transmitted, and the unique code includes the information of the corresponding advertisement data, that is, the information of the advertiser or advertising company and the information of the advertisement output time.

在这种情况下，上述广播数据传输服务器(108)为设置在电缆广播机构、地面波广播机构等广播机构中，所述广播机构用于接收卫星、电缆、地面波等广播信号In this case, the above-mentioned broadcast data transmission server (108) is set in broadcasting institutions such as cable broadcasting institutions and terrestrial wave broadcasting institutions, and the broadcasting institutions are used to receive broadcast signals such as satellites, cables, and terrestrial waves.

此外，所述广播输出终端(2)包括所有的用于输出广播数据的便携式终端或电视等，当所述广播输出终端(2)为电视的情况下可以为IPTV，其可以内装或外装有如机顶盒(机顶盒)等广播接收机(104)，当所述广播输出终端(2)为便携式终端的情况下，其内部的用于接收广播数据的采集卡代替执行广播接收机(104)的功能。In addition, the broadcast output terminal (2) includes all portable terminals or TVs used to output broadcast data, and when the broadcast output terminal (2) is a TV, it can be an IPTV, which can be equipped with a set-top box or a set-top box. (set-top box) and other broadcast receivers (104), when the broadcast output terminal (2) is a portable terminal, its internal acquisition card for receiving broadcast data replaces the function of the broadcast receiver (104).

根据本发明的第二实施方式的广播广告数据输出管理系统包括广播接收机(104；可以显示为104a～104n)，该广播接收机查询并提取通过所述广播数据传输服务器(108)传输的广播数据中所包含的企业代码，从而通过互联网向预先指定的URL进行自动会话设定，从而传输相应的企业代码和广播接收机的固有编号，由此请求有效的本地广告数据。The broadcast advertisement data output management system according to the second embodiment of the present invention includes a broadcast receiver (104; can be shown as 104a-104n), which queries and extracts the broadcast data transmitted by the broadcast data transmission server (108) The enterprise code contained in the data, thereby performing automatic session setting to a pre-designated URL through the Internet, thereby transmitting the corresponding enterprise code and the unique number of the broadcast receiver, thereby requesting effective local advertisement data.

此时，企业代码能够代替相应企业的主广告而将相应企业的服务本地广告输出至电视等传播输出终端(2)根据通过哪个结构来判断该企业代码，，如第一个实施方式中所描述地可以区分有相互不同的两种结构，可以构成为如下系统，即，预先存储能够代替本地广告的企业代码从而通过广播接收机(104)判断该企业代码是否包含在广播数据中，可以构成为由所述广告输出控制服务器(110)来判断的系统。At this time, the enterprise code can replace the main advertisement of the corresponding enterprise and output the service local advertisement of the corresponding enterprise to the broadcast output terminal such as TV (2) judge the enterprise code according to which structure it passes, as described in the first embodiment There are two different structures that can be distinguished from each other, and the system can be configured as follows. That is, the company code that can replace the local advertisement is stored in advance, and the broadcast receiver (104) judges whether the company code is included in the broadcast data. It can be configured as A system judged by the advertisement output control server (110).

在前一种情况下，优选地，广播接收机(104)中预先存储有在相应地区所要广告的多个企业服务本地广告的数据。In the former case, preferably, the broadcast receiver (104) pre-stores the data of a plurality of enterprises serving local advertisements to be advertised in the corresponding region.

但是对于上述两种系统的结构通过第一实施方式进行了说明，因此本发明的第二实施方式中只对后者结构进行说明。However, the structures of the above two systems have been described through the first embodiment, so only the latter structure will be described in the second embodiment of the present invention.

根据本发明的第二实施方式的广播广告数据输出管理系统包括广告输出控制服务器(110)，该广告输出控制服务器(110)通过多个广告主终端机(6a～6n)、即能够–登记企业服务本地广告的每个企业的加盟店终端受理对于本地广告的申请，并在登记有其本地广告数据的状态下，能够从所述广播接收机(104)接收企业代码和广播接收机的固有编号而分成本地频带，从而提取用于向相应的广播接收机(104)传输的相应企业的服务本地广告而传输至广播接收机(104)。The broadcast advertisement data output management system according to the second embodiment of the present invention includes an advertisement output control server (110) that can register a business through a plurality of advertiser terminals (6a~6n). The affiliated store terminal of each company that serves local advertisements accepts applications for local advertisements, and can receive the company code and the unique number of the broadcast receiver from the broadcast receiver (104) in the state where its local advertisement data is registered. Instead, it is divided into local frequency bands, so as to extract and transmit to the broadcast receiver (104) the service local advertisement of the corresponding enterprise for transmission to the corresponding broadcast receiver (104).

通过如上所述，将主广告传到广播节目的企业使得各个地区的加盟店自行将服务本地广告输出到相应地区范围内，从而支持加盟店的有效的本地广告，由此吸引更多的加盟店，而将服务本地广告传到广播节目的本地广告商可以使用相对较小的成本费用而对特定区域进行集中性地广告，从而进一步提高了广告效果。As mentioned above, the company that transmits the main advertisement to the broadcast program allows the franchise stores in each region to output the local advertisement of the service to the corresponding area, thereby supporting the effective local advertisement of the franchise store, thereby attracting more franchise stores , and local advertisers who serve local advertisements to broadcast programs can use relatively small costs to conduct concentrated advertisements in specific areas, thereby further improving the advertising effect.

更改屏幕广告具体地，本发明的示于图11，第2例，广播广告数据输出管理系统中包含的所述广播数据传输服务器(108)传输特定企业的主要广告数据(112)，例如，传输对于特定某加油站总店或集团整体的广告数据，并将其输出至广播输出终端(2)的屏幕(114)上，此时，所述广播接收机(104)提取包含于相应主广告的相应企业的代码(SK-0002)，从而传输至所述广告输出控制服务器(110)，则广告输出控制服务器(110)通过相应的企业代码提取各个区域中预先登记的本地广告数据(118)，从而控制改变广播输出终端(2)的画面(120)。Change the screen advertisement Specifically, the second example shown in FIG. 11 of the present invention, the broadcast data transmission server (108) included in the broadcast advertisement data output management system transmits the main advertisement data (112) of a specific enterprise, for example, transmits Advertisement data for a specific gas station head office or group as a whole, and output it to the screen (114) of the broadcast output terminal (2), at this time, the broadcast receiver (104) extracts the information contained in the corresponding main advertisement The code (SK-0002) of corresponding enterprise, thereby transmits to described advertisement output control server (110), then advertisement output control server (110) extracts the local advertisement data (118) registered in advance in each area by corresponding enterprise code, The screen (120) of the broadcast output terminal (2) is thereby controlled to be changed.

此时，所述广播输出终端(2)为被固定在特定的位置的IPTV，如果广播输出终端(2)位于某一洞位置，则在屏幕上输出某一加油站某一分支机构的本地广告，如果另一个广播输出终端(2)位于另一洞位置，则在屏幕上输出相同加油站另一分支机构的本地广告，从而控制为分别不同地进行输出。At this time, the broadcast output terminal (2) is an IPTV fixed at a specific position, if the broadcast output terminal (2) is located at a certain hole position, then output a local advertisement of a certain branch of a certain gas station on the screen , if another broadcast output terminal (2) is located at another hole position, then output the local advertisement of another branch of the same gas station on the screen, thereby controlling to output differently respectively.

当所述广播输出终端(2)为能够观看DMB的携带式终端时，可以将与相应的广播输出终端(2)的当前位置匹配的地区的本地广告数据输出到屏幕上，也可以掌握相应观众的居住地区而将相应地区的本地广告数据输出到屏幕上。When the broadcast output terminal (2) is a portable terminal capable of watching DMB, the local advertisement data of the area matched with the current position of the corresponding broadcast output terminal (2) can be output on the screen, and the corresponding audience can also be grasped and output the local advertisement data of the corresponding region to the screen.

此外，当广播接收机(104)中流式传输有广播数据时，广播接收机(104)将预先登记的企业代码与上述广播数据中所含的企业代码进行比较，从而判断是否为能够输出作为相应企业服务广告的本地广告的企业。如果分析企业代码后得出该企业代码为不存在能够替代主广告而所要变更的另外的本地广告的企业代码的情况下，所述广播接收机(104)不会向所述广告输出控制服务器(110)传输另外的信号。In addition, when the broadcast data is streamed in the broadcast receiver (104), the broadcast receiver (104) compares the company code registered in advance with the company code contained in the above broadcast data, thereby judging whether it can be output as a corresponding Businesses serve ads for local advertising businesses. If the analysis of the enterprise code reveals that the enterprise code is an enterprise code that does not have another local advertisement to be changed instead of the main advertisement, the broadcast receiver (104) does not send the advertisement output to the control server ( 110) Transmitting additional signals.

广告输出控制服务器(110)来发送广告已确定，本地广告企业的存在下，即使广播接收机(104)判断为存在当地广告的企业代码而将相应企业代码传输至所述广告输出控制服务器(110)中，如图10所示地，如果在特定区域(例如，存在有广播接收机(104C)的区域)，广播接收机(110)中没有预先登记的相应企业的服务本地广告时，所述广告输出控制服务器(110)不会向相应的广播接收机(104)发送一个单独的本地广告，而相应的广播接收机(104)连续地输出原来的广播数据。It is determined that the advertisement output control server (110) sends the advertisement. Under the existence of the local advertising enterprise, even if the broadcast receiver (104) judges that there is an enterprise code of the local advertisement and transmits the corresponding enterprise code to the advertisement output control server (110 ), as shown in FIG. 10, if there is no pre-registered service local advertisement of the corresponding enterprise in the broadcast receiver (110) in a specific area (for example, the area where the broadcast receiver (104C) exists), the said The advertisement output control server (110) does not transmit a single local advertisement to the corresponding broadcast receiver (104), but the corresponding broadcast receiver (104) continuously outputs original broadcast data.

另一方面，本地广告数据(118)的屏幕(120)上输出对于广告视听的补偿信息(122)，这个广告视听的补偿信息(122)更进一步提高观众对广告的吸引力，让观众能够参加各种活动而得到支付的补偿金额，从而能够更进一步提高广告效果。On the other hand, on the screen (120) of the local advertisement data (118), the compensation information (122) for advertisement viewing and listening is outputted. The amount of compensation paid for various activities, which can further improve the advertising effect.

优选地，本发明中对于广告试听的补偿信息(122)以金额体现，且表示为将通过观众的本地广告视听确认而赋予的储蓄金分别在各个本地广告中进行累积。Preferably, in the present invention, the compensation information (122) for trial listening to advertisements is expressed in monetary amounts, and means that the deposits given by the audience's local advertisement viewing and listening confirmation are accumulated in each local advertisement.

此时，特定企业的本地广告直接由各个地区的加盟店主来制作，可以制作为与企业的主广告相同，或者也可以不同。In this case, the local advertisement for a specific company is created directly by the affiliated store owners in each region, and may be the same as or different from the main advertisement of the company.

在另一方面，根据本发明的第二实施方式的广播广告数据输出管理系统，优选地，为了流式传输的广播数据因本地广告存在与否判断以及本地广告的提取而被延迟，将下一个顺序的广告数据中包含的企业代码信息包括在前一个顺序的广告数据中而进行传输，并且优选传输成能够通过广播接收机(104)确认上述企业代码是否包括在下一个顺序的广告数据中。On the other hand, according to the broadcast advertisement data output management system of the second embodiment of the present invention, it is preferable that the next The company code information included in the sequential advertisement data is transmitted as included in the previous sequential advertisement data, and is preferably transmitted so that whether or not the company code is included in the next sequential advertisement data can be confirmed by the broadcast receiver (104).

图12为示出根据本发明的第二实施方式的广播广告数据输出管理系统中包含的广播接收机的结构框图。FIG. 12 is a block diagram showing a structure of a broadcast receiver included in a broadcast advertisement data output management system according to a second embodiment of the present invention.

参照附图，根据本发明的第二实施方式的广播广告数据输出管理系统中包含的广播接收机(104)作为设置在每个家庭而控制将IPTV广播输出到广播输出终端(2)的机顶盒装置，在其内部设置有通信模块遥控器信息接收部、广播输出控制部、广告输出信息检索部、服务本地广告输出控制部、数据存储部和控制部。Referring to the accompanying drawings, the broadcast receiver (104) included in the broadcast advertisement data output management system according to the second embodiment of the present invention is set-top box device that is installed in each household and controls IPTV broadcast output to the broadcast output terminal (2) The communication module remote control information receiving part, the broadcast output control part, the advertisement output information retrieval part, the service local advertisement output control part, the data storage part and the control part are arranged inside it.

附图标记124示出通信模块，该通信模块接入到广播接入网络或者因特网网络从而执行与所述广播数据传输服务器(108)和广告输出控制服务器(110)的数据接收和传输，通信模块用于执行通信协议匹配和滤波功能。Reference numeral 124 shows a communication module, which is connected to the broadcast access network or the Internet network so as to perform data reception and transmission with the broadcast data transmission server (108) and the advertisement output control server (110), the communication module Used to perform communication protocol matching and filtering functions.

附图标记126示出遥控器信息接收部，该遥控器信息接收部能够产生观众的本地广告接收请求信号，并能够接收能够产生观众的广告视听确认信号的遥控器信号，附图标记128示出公知的广播输出控制部，该广播输出控制部能够接收来自所述广播数据传输服务器(108)的数字广播数据，并能够通过所述广播输出终端(2)控制输出。所述广播输出控制部(128)是指搭载于通常的广播接收机(104)上的硬件和软件结构，由此，一般的数字广播数据压缩成MPEG版本而通过广播接收机(104)内部的解码器(未图示)解压，但这些结构要素为IPTV的一般的结构要素，广播输出控制部(128)为通过上述硬件和OS执行通常的广播输出功能的广播输出控制部(128)，因此，在省略对其的详细说明。Reference numeral 126 shows a remote controller information receiving section capable of generating a local advertisement reception request signal of a viewer and receiving a remote controller signal capable of generating a viewer's advertisement viewing confirmation signal, and reference numeral 128 shows A known broadcast output control unit capable of receiving digital broadcast data from the broadcast data transmission server (108) and controlling output through the broadcast output terminal (2). The broadcast output control unit (128) refers to a hardware and software structure mounted on a general broadcast receiver (104), whereby general digital broadcast data is compressed into an MPEG version and passed through the internal broadcast receiver (104) A decoder (not shown) decompresses, but these structural elements are general structural elements of IPTV, and the broadcast output control unit (128) is a broadcast output control unit (128) that performs a normal broadcast output function through the above-mentioned hardware and OS, so , omitting its detailed description.

附图标记130示出广告输出信息检索单元，该广告输出信息检索单元(130)查询从广播数据传输服务器(108)接收的数字广播数据中所包含的广告输出信息(企业代码)，从而能够确认广告数据。所述广告输出信息检索部(130)从通过所述广播接收机(104)接收的广播通道数据中提取是否包含有企业的主广告数据，并且提取出其属于哪个企业的广告数据。Reference numeral 130 shows an advertisement output information retrieval unit (130) that inquires about advertisement output information (enterprise code) contained in digital broadcast data received from the broadcast data transmission server (108), thereby enabling confirmation advertising data. The advertisement output information search unit (130) extracts whether main advertisement data of a company is included in broadcast channel data received by the broadcast receiver (104), and extracts advertisement data of which company it belongs to.

附图标记132示出服务本地广告输出控制部，该服务本地广告输出控制部能够将从所述广告输出控制服务器(110)接收的企业的服务本地广告数据代替通过广播接收机(104)输出的相应企业的主广告数据而实现变更输出。Reference numeral 132 shows a service local advertisement output control section capable of replacing the service local advertisement data of the enterprise received from the advertisement output control server (110) with that output through the broadcast receiver (104). The output of changes can be realized by corresponding to the master advertising data of the enterprise.

此时，所述服务本地广告输出控制部(132)对原始企业的主广告数据进行变更处理为服务本地广告数据，并利用所述广播接收机(104)的录制模式而插入本地广告数据并将本地广告数据输出至所述广播输出终端(2)。换言之，服务本地广告输出控制部(132)能够进行编辑，以能够录制施加到广播接收机(104)中的广播数据，同时将接收到的所述本地广告数据代替原始播出的企业主广告数据而进行变更。At this time, the service local advertisement output control unit (132) changes the main advertisement data of the original company into service local advertisement data, inserts the local advertisement data by using the recording mode of the broadcast receiver (104) and Local advertisement data is output to the broadcast output terminal (2). In other words, the service local advertisement output control unit (132) can edit so as to be able to record the broadcast data applied to the broadcast receiver (104), and at the same time replace the original broadcast data of the business master advertisement with the received local advertisement data to make changes.

附图标记134示出数据存储部，该数据存储部用于存储所述广播接收机(104)的固有代码，并且存储有企业主广告数据及本地广告数据的编辑控制程序。Reference numeral 134 denotes a data storage section for storing the inherent code of the broadcast receiver (104), and storing editing control programs of business owner advertisement data and local advertisement data.

附图标记136示出控制部，该控制部通过遥控器信息接收部(126)施加有本地广告输出请求信号，从而控制驱动所述广告输出信息检索部(130)查询并提取出从所述广播数据传输服务器(108)接收的数字广播数据中所含的广告输出信息(企业代码)，并向所述广告输出控制服务器(110)连接会话而进行输出其广告输出信息，通过服务本地广告输出控制部(132)将主广告数据变更为通过广告输出控制服务器(110)所传输的服务广告的本地广告数据，从而将该本地广告数据输出到屏幕上。Reference numeral 136 shows a control part, which is applied with a local advertisement output request signal through the remote control information receiving part (126), thereby controlling and driving the advertisement output information retrieval part (130) to inquire and extract the information from the broadcast. The data transmission server (108) receives the advertisement output information (enterprise code) included in the digital broadcasting data, and connects the session to the advertisement output control server (110) to output the advertisement output information, and serves local advertisement output control A section (132) changes the main advertisement data into local advertisement data of a service advertisement transmitted by the advertisement output control server (110), thereby outputting the local advertisement data on a screen.

以下参照附图，，对于本发明的第二实施方式的广播广告数据输出管理系统的功能和操作进行详细说明。Hereinafter, the functions and operations of the broadcast advertisement data output management system according to the second embodiment of the present invention will be described in detail with reference to the drawings.

图13为示出根据本发明的第二实施方式的广播广告数据输出管理系统的信号流的流程图。FIG. 13 is a flowchart showing a signal flow of a broadcast advertisement data output management system according to a second embodiment of the present invention.

首先，在本发明中的第二实施方式的广播广告数据输出管理系统中包含的广告输出控制服务器(110)通过广告主终端机(6)(参照图1)接收来自广告输出控制服务器(110)对于能够替换各企业主广告数据而输出至屏幕的服务器主广告数据的申请First, the advertisement output control server (110) included in the broadcast advertisement data output management system according to the second embodiment of the present invention receives the advertisement output control server (110) through the advertiser terminal (6) (refer to FIG. 1 ). Application for server master advertisement data that can be output to the screen instead of each business master advertisement data

在这种情况下，代替广播数据中所含的的企业主广告数据而输出的所述服务本地广告数据并不是具有与企业主广告数据无关的内容的广告数据，而应该是预先登记在所述广告输出控制服务器(110)中的各自匹配广告数据，其可以通过企业总部或集团总部的事先审批过程而进行登记。In this case, the service local advertisement data output instead of the business owner advertisement data included in the broadcast data is not advertisement data having contents unrelated to the business owner advertisement data, but should be pre-registered in the The respective matching advertisement data in the advertisement output control server (110), which can be registered through the prior approval process of the corporate headquarters or the group headquarters.

换句话说，在屏幕上输出有对于特定某加油站的企业主广告数据的时候，需要在所述广告输出控制服务器(110)中预先登记能够自动替换该企业主广告数据的某加油站某分支机构的本地广告。In other words, when there is business owner advertisement data for a specific gas station being output on the screen, it is necessary to pre-register in the advertisement output control server (110) a branch of a certain gas station that can automatically replace the business owner advertisement data. Institutional local advertising.

因此，广告输出控制服务器(110)将通过广告主终端机(6)接收的服务本地广告登记成匹配有企业的主广告数据代码或企业代码、广告企业名称、所要广告的区域信息。Therefore, the advertisement output control server (110) registers the service local advertisement received through the advertiser terminal (6) as matching the main advertisement data code or enterprise code of the enterprise, the advertisement enterprise name, and the area information to be advertised.

另外，广播数据传输服务器(108)在广播节目数据之间插入企业主广告数据，该企业主广告数据与普通数字数据包相同地在标题信息中包括有相应企业代码或广告数据代码信息。此外，广播数据传输服务器(108)向广播服务器(104)一同传输每个广播通道中的节目时间信息。In addition, the broadcast data transmission server (108) inserts business owner advertisement data between the broadcast program data, and the business owner advertisement data includes corresponding enterprise code or advertisement data code information in the title information like the normal digital data packet. In addition, the broadcast data transmission server (108) transmits the program time information in each broadcast channel together to the broadcast server (104).

优选地，为了防止流式传输的广播数据因本地广告存在与否以及本地广告的提取而产生滞延，将下一个顺序的广告数据中所包含的企业代码信息包括在上一个顺序的广告数据中而进行传输，并且传输为通过广播接收机(104)能够确认上述企业代码是否包括在下一个顺序的广告数据中。Preferably, in order to prevent streaming broadcast data from being delayed due to the presence or absence of local advertisements and the extraction of local advertisements, the enterprise code information contained in the advertisement data of the next sequence is included in the advertisement data of the previous sequence Instead, the transmission is performed so that the broadcast receiver (104) can confirm whether or not the above-mentioned enterprise code is included in the advertisement data of the next sequence.

因此，广播接收机(104)接收由广播数据传输服务器(108)传输的广播流式数据而对其进行解压和解码，从而恢复原始广播数据。Accordingly, the broadcast receiver (104) receives broadcast streaming data transmitted by the broadcast data transmission server (108), decompresses and decodes it, thereby restoring original broadcast data.

在该状态下，在广播接收机(104)将广播数据输出至广播输出终端(2)，在广播数据输出过程中查询是否存在对于特定企业的主广告的的标题信息。换句话说，查询是否检测到特定企业的广告代码。In this state, the broadcast receiver (104) outputs the broadcast data to the broadcast output terminal (2), and inquires whether there is title information of the main advertisement for a specific company during the output of the broadcast data. In other words, the query detects whether the ad code for a particular business is detected.

此时，该企业的广告代码可以是能够确认属于哪个企业的信息，同时可以是能够确认是否为能够输出本地广告的企业广告的信息。In this case, the advertisement code of the company may be information that can confirm which company it belongs to, and information that can confirm whether it is a company advertisement that can output local advertisements.

所述广播接收机(104)通过所述广播输出终端(2)输出广播数据的过程中，查询到企业广告代码即企业的主广告代码时，所述广播接收机(104)将存储于其内部的终端固有编号和企业广告代码传输处理至广告输出控制服务器(110)中。In the process of the broadcast receiver (104) outputting broadcast data through the broadcast output terminal (2), when the enterprise advertisement code, that is, the main advertisement code of the enterprise, is inquired, the broadcast receiver (104) will store the advertisement code in its internal The unique number of the terminal and the enterprise advertisement code are transmitted and processed to the advertisement output control server (110).

之后，所述广告输出控制服务器(110)根据所述广播接收机(104)的固有编号区分广播接收机(104)存在的区域并设定本地频带，广告输出控制服务器(110)通过所述企业的主广告代码而提取预先与相应企业的主广告代码匹配而存储的相应企业的服务本地广告数据。Afterwards, the advertisement output control server (110) distinguishes the area where the broadcast receiver (104) exists according to the unique number of the broadcast receiver (104) and sets the local frequency band, and the advertisement output control server (110) passes the enterprise The corresponding enterprise's service local advertisement data stored in advance by matching with the corresponding enterprise's master advertisement code is extracted.

另外，所述广告输出控制服务器(110)将相应服务本地广告数据传输处理至所述广播接收机(104)中并输出到屏幕上。换句话说，广播输出终端(2)上输出的特定企业的主广告变更为相应企业的本地广告而进行输出。In addition, the advertisement output control server (110) transmits and processes the corresponding service local advertisement data to the broadcast receiver (104) and outputs it on the screen. In other words, the main advertisement of a specific company output on the broadcast output terminal (2) is changed to the local advertisement of the corresponding company and output.

当所述广播接收机(104)在通过所述广播输出终端(2)输出的广告数据中未检测到允许预先登记的企业广告代码时，相应的广播接收机(104)将原始广播数据持续地输出到屏幕上。When the broadcast receiver (104) does not detect a pre-registered enterprise advertisement code in the advertisement data output through the broadcast output terminal (2), the corresponding broadcast receiver (104) continuously sends the original broadcast data to output to the screen.

因此，希望播出本地广告的广告商可以使用低成本费用实现本地广告，因此以企业立场来看通过本地广告更进一步提高加盟店的广告效果，由此能够诱导增加更多的加盟店。Therefore, advertisers who want to broadcast local advertisements can realize local advertisements at a low cost. Therefore, from a corporate standpoint, local advertisements can further improve the advertising effect of affiliated stores, thereby attracting more affiliated stores.

接着，在输出企业的服务本地广告数据过程中，广播接收机(104)监控是否检测到广播节目代码。与此相同地，数字广播数据中广播节目信息以代码形式包含在广告数据广播结束且输出广播节目阶段的标题信息中，因此广播接收机(104)可以监控广播节目的开始时间。Next, the broadcast receiver (104) monitors whether a broadcast program code is detected during outputting the service local advertisement data of the enterprise. Likewise, the broadcast program information in the digital broadcast data is coded in the title information of the stage where the advertisement data broadcast ends and the broadcast program is output, so that the broadcast receiver (104) can monitor the start time of the broadcast program.

因此，所述广播接收机(104)检测到开始输出广播节目时，切断输出至屏幕上的本地广告数据。Therefore, the broadcast receiver (104) cuts off the local advertisement data output to the screen when it detects that the broadcast program starts to be output.

此时，对于已经视听的本地广告数据，可以通过广播接收机(104)自动删除，也可以存储到预定量时进行一并删除。At this time, the broadcast receiver (104) may automatically delete the local advertisement data that has already been viewed, or delete them collectively when a predetermined amount has been stored.

以下参照附图，对于根据本发明的第三实施方式的广播广告数据输出管理系统进行详细说明。Hereinafter, a broadcast advertisement data output management system according to a third embodiment of the present invention will be described in detail with reference to the accompanying drawings.

图14为示出通过根据本发明的第三实施方式的广播广告数据输出管理系统的本地广告投标状态的数据流程图。FIG. 14 is a data flow diagram showing a local advertisement bidding state by the broadcast advertisement data output management system according to the third embodiment of the present invention.

参照附图，根据本发明的第三实施方式的广播广告数据输出管理系统为如下的系统，即，从广播机构放出的广播节目的输出过程中，判断是否为特定广告时间段或是否为非关联广告数据，从而将相应广告数据变更为预先登记的各地区的本地广告数据并输出该本地广告数据，从而加强各个区域的广告。Referring to the accompanying drawings, a broadcast advertisement data output management system according to a third embodiment of the present invention is a system that judges whether it is a specific advertisement period or whether it is an unrelated advertisement during output of a broadcast program broadcast from a broadcasting institution. Advertisement data, thereby changing the corresponding advertisement data into pre-registered local advertisement data for each region and outputting the local advertisement data, thereby enhancing advertisements for each region.

即，广告输出控制服务器(220；为了便于说明而富于不同的参考标记)从广播机构购买特定广告时间段而能够进行本地广告，对于非合作广告也可以变更为本地广告，上述两中情况均需要通过与观众协商，并且只向协商一致的观众所持有的广播输出终端(2)提供本地广告。That is, the advertisement output control server (220; different reference numerals for convenience of explanation) purchases a specific advertisement time slot from a broadcaster to perform local advertisements, and non-cooperative advertisements can also be changed to local advertisements. It is necessary to negotiate with the viewers, and only provide local advertisements to the broadcast output terminals (2) held by the viewers who agree with the negotiation.

另外，对于某一广告图像或广告视频，可以提供输出有多个本地广告商的企业名称或商标的合作本地广告。In addition, for a certain advertising image or advertising video, it is possible to provide a cooperative local advertisement outputting business names or trademarks of a plurality of local advertisers.

例如，对于由猪肉广告图像或视频组成的广告数据，可以提供有如下的合作本地广告，该合作本地广告同时包括各地区菜包肉的商标、商号、各地区肉店的商标或商号等而实现输出。For example, for advertisement data composed of pork advertisement images or videos, the following cooperative local advertisements may be provided, and the cooperative local advertisements include the trademarks and trade names of vegetables and meat in each region, and the trademarks or trade names of butcher shops in each region. output.

通过广告主终端机(6)(参考图1)接受广告输出控制服务器(110)对于如下的申请，即申请能够替换一个特定的时间区域、或者非关联的广告数据而所要输出的的本地广告数据，从而执行针对各地区和类别选择主广告的投标。Accept the advertisement output control server (110) for the following application through the advertiser terminal (6) (refer to FIG. 1), that is, the application can replace a specific time zone or non-associated advertisement data and the local advertisement data to be output , executing a bid to select a master ad for each region and category.

投标采用拍卖方式进行，出价最高的广告商作选为中标者每个区域和类别中选择中标者不重叠。Bidding is conducted by means of an auction and the highest bidder is selected as the winning bidder in each region and category with non-overlapping selection of winning bidders.

以下参照附图，对于根据本发明的第三实施方式的广播广告数据输出管理系统的功能和工作进行详细说明。Hereinafter, the function and operation of the broadcast advertisement data output management system according to the third embodiment of the present invention will be described in detail with reference to the accompanying drawings.

图15为示出根据本发明的第三实施方式的广播广告数据输出管理系统的信号流的流程图。FIG. 15 is a flowchart showing a signal flow of a broadcast advertisement data output management system according to a third embodiment of the present invention.

首先，根据本发明的第三实施方式的广播广告数据输出管理系统中所包含的广告输出控制服务器(220)通过广告主终端(参照图1；6)接收申请对于代替特定广告时间段或者非关联广告数据而将要输出的本地广告数据，从而执行用于根据各地区和类别选择本地广告的投标广告。First, the advertisement output control server (220) included in the broadcast advertisement data output management system according to the third embodiment of the present invention receives an application for replacing a specific advertisement period or non-associated Local advertisement data to be outputted from the advertisement data, thereby performing bid advertisement for selecting local advertisements according to each region and category.

将以拍卖形式出价最高金额的广告商的本地广告数据选定为中标广告。The local ad data of the advertiser who bids the highest amount in an auction format is selected as the winning ad.

因此，所述广告输出控制服务器(220)对从广告主终端(6)接收的服务本地匹配广告企业名称、所要广告地区信息而进行登记。Therefore, the advertisement output control server (220) registers the service locally matching the advertisement company name and the desired advertisement region information received from the advertiser terminal (6).

之后，广播数据传输服务器(108)在广播节目数据之间一同插入体现广告企业的企业代码和广告数据，，如果为能够插入本地广告的时间段，则一同插入本地广告时间代码信息。Afterwards, the broadcast data transmission server (108) inserts the enterprise code representing the advertising company and the advertisement data together between the broadcast program data, and inserts the local advertisement time code information together if it is a time period in which local advertisements can be inserted.

这种广告信息与通用数字数据包相同地在题目信息中包括有相应企业代码或本地广告时间码信息。此外，广播数据传输服务器(108)向广播接收机(204)一同传输针对各个广播通道的节目时间信息。This kind of advertising information includes the corresponding enterprise code or local advertising time code information in the title information the same as the general digital data package. In addition, the broadcast data transmission server (108) transmits program time information for each broadcast channel together to the broadcast receiver (204).

因此，广播接收机(204)通过所述广播数据传输服务器(108)接收广播流式数据而对该数据进行解压和解码，从而恢复原始广播数据。Accordingly, the broadcast receiver (204) receives the broadcast streaming data through the broadcast data transmission server (108), decompresses and decodes the data, thereby restoring the original broadcast data.

在该状态下，所述广播接收机(204)向广播输出终端(2)输出广播数据，在所述广播数据输出过程中，所述广播接收机(204)查询是否存在对于能够进行本地广告的时间代码或非关联企业代码的标题信息。In this state, the broadcast receiver (204) outputs broadcast data to the broadcast output terminal (2), and during the broadcast data output process, the broadcast receiver (204) inquires whether there is an Header information for timecode or unaffiliated enterprise codes.

当所述广播接收机(204)在通过广播输出终端(2)输出的广播数据中查询到能够实现本地广告的时间代码或非关联企业代码时，广播接收机(204)将存储在其内部的终端的固有编号和相应本地广告时间代码、或合作企业代码传输处理至广告输出控制服务器(220)。When the broadcast receiver (204) inquires the time code or non-associated enterprise code that can realize local advertisement in the broadcast data output by the broadcast output terminal (2), the broadcast receiver (204) will store in its internal The unique serial number of the terminal and the corresponding local advertisement time code, or the cooperative enterprise code are transmitted and processed to the advertisement output control server (220).

在这种情况下，广告数据的题目中仅存在企业代码，因此为了确认是否为非合作企业，更需要有与存储在广播接收机(204)中的合作企业代码进行比较过程。In this case, only the company code exists in the title of the advertisement data, so in order to confirm whether it is a non-cooperative company, a comparison process with the cooperating company code stored in the broadcast receiver (204) is necessary.

之后，所述广告输出控制服务器(220)根据广播接收机(204)的固有编号区分相应广播接收机(204)存在的区域并设定本地频带，从而提取预先登记的本地广告数据。After that, the advertisement output control server (220) distinguishes the area where the corresponding broadcast receiver (204) exists according to the unique number of the broadcast receiver (204) and sets a local frequency band, thereby extracting pre-registered local advertisement data.

另外，所述广告输出控制服务器(220)将相应的服务本地广告数据传输处理至相应的广播接收机(204)中并输出到屏幕上。即，输出至广播输出终端(2)原始广播的企业广播变更为特定本地广告为进行输出。In addition, the advertisement output control server (220) transmits and processes the corresponding service local advertisement data to the corresponding broadcast receiver (204) and outputs it on the screen. That is, the corporate broadcast output to the broadcast output terminal (2) originally broadcast is changed to a specific local advertisement for output.

之后，在输出本地广告数据的过程中，所述广播接收机(204)监控是否检测到广播节目代码。同样地，数字广播数据中广播节目信息以代码形式包含在广告数据广播结束且输出广播节目阶段的标题信息中，因此该广播接收机(204)可以监控广播节目的开始时间。Afterwards, the broadcast receiver (204) monitors whether a broadcast program code is detected during outputting local advertisement data. Also, the broadcast program information in the digital broadcast data is coded in the header information of the advertisement data broadcast end and broadcast program output stage, so the broadcast receiver (204) can monitor the start time of the broadcast program.

因此，所述广播接收机(204)检测到开始输出的广播节目时，切断输出至屏幕上的本地广告数据。Therefore, the broadcast receiver (204) cuts off the local advertisement data output to the screen when detecting the broadcast program which starts to be output.

此时，如果本地广告处于流式传输的状态，广播接收机(204)在检测广播节目的开始时，将检测信息传输至广告输出控制服务器(220)中，从而能够切断对于流式传输的服务本地广告数据的传输。At this time, if the local advertisement is in the state of streaming transmission, the broadcast receiver (204) transmits the detection information to the advertisement output control server (220) when detecting the start of the broadcast program, so that the service for streaming transmission can be cut off Transmission of Local Advertising Data.

图16为示出根据本发明的实施方式的广播广告数据输出管理系统中适用的广告观看补偿过程的流程图。16 is a flowchart showing an advertisement viewing compensation process applied in the broadcast advertisement data output management system according to the embodiment of the present invention.

首先，本发明的实施方式的广播广告输出管理系统中适用的广告观看的补偿过程能够应用于本发明的所有实施方式，通过安装在每个家庭中的广播接收机(4、104、204)视听由广告输出控制服务器(10、110、220)提供的本地广告数据，同时可以参与活动。First of all, the advertisement watching compensation process applicable in the broadcast advertisement output management system of the embodiment of the present invention can be applied to all the embodiments of the present invention, and the broadcast receiver (4, 104, 204) installed in each home is used to view and listen The local advertising data provided by the advertising output control server (10, 110, 220) can participate in the campaign at the same time.

对活动的参与信号是通过观众的遥控器操作来实现，在输出当地广告时操作遥控器上的“确认”按钮，从而可以参与活动。Participation signals for the event are realized by the audience's remote control operation, and the "confirm" button on the remote control is operated when the local advertisement is output, so that the event can be participated.

活动是为了选择对于累积储蓄金的受款对象，当将活动参与信号出栏送至所述广告输出控制服务器(10、110、220)时所生成的多个观众会以随机抽取方式或者以购买产品预约者顺序依次获得累积储蓄金，，或者通过游戏选择受款对象。The activity is to select the beneficiary object for the accumulated deposit, and when the activity participation signal is sent to the advertisement output control server (10, 110, 220), a plurality of audiences generated will be selected randomly or in order to purchase products. Those who make reservations will receive accumulated deposits sequentially, or select recipients through the game.

更详细地说，在所述广播接收机(4、104、204)通过所述广告输出控制服务器(10、110、220)接收本地数据并输出到屏幕上，在此状态下，遥控器(未显示)通知本地广告视听，并判断是否施加有作为希望获得累积储蓄金的活动参与信号的视听确认信号。In more detail, when the broadcast receiver (4, 104, 204) receives local data through the advertisement output control server (10, 110, 220) and outputs it on the screen, in this state, the remote controller (not Display) notifies local advertisement viewing, and judges whether or not an audiovisual confirmation signal is given as an event participation signal for wishing to accumulate savings.

此时，视听确认信号设置为预先设定在遥控器和广播接收机(4、104、204)的遥控器上的特定键信号，通过操作键，将视听确认信号输入到该广播接收机(4、104、204)中，所述广播接收机(4、104、204)将其视听确认信号与广播接收机的固有编号一同传输至所述广告输出控制服务器(10、110、220)中。At this time, the audio-visual confirmation signal is set to a specific key signal preset on the remote controller of the remote controller and the broadcast receiver (4, 104, 204), and the audio-visual confirmation signal is input to the broadcast receiver (4, 204) by operating the key. , 104, 204), the broadcast receiver (4, 104, 204) transmits its audio-visual confirmation signal together with the unique serial number of the broadcast receiver to the advertisement output control server (10, 110, 220).

然后，所述广告输出控制服务器(10、110、220)根据通过广播接收机(4、104、204)接收到的视听确认信号来合算赋予的储蓄金而对累积储蓄金进行更新处理，从而判断是否满足能够使得观众得到累积储蓄金的条件。Then, the advertisement output control server (10, 110, 220) calculates the accumulated savings based on the audio-visual confirmation signal received by the broadcast receiver (4, 104, 204) to update the accumulated savings, thereby judging Whether to meet the conditions that allow the viewer to get accumulated savings.

换句话说，用于获得累积储蓄金的条件是以随机实时抽取中奖者，或在预约购买相应产品的情况，或者在赢得比赛时能够获得累积储蓄金，如果已累积的储蓄金被拿走时累积储备金被更新处理成“0”。In other words, the condition for obtaining the jackpot is to draw the winner at random in real time, or in the case of making a reservation to purchase the corresponding product, or to be able to get the jackpot when winning a game, if the accumulated jackpot is taken away The cumulative reserve is updated to "0".

优选地，本发明中，在通过所述广播输出终端(2输出本地广告数据的时候，观众也可以实时申请活动，之后可以访问所述广告输出控制服务器(10、110、220)网页而进行申请，但是两种情况在受款金额的比例上存在区别。Preferably, in the present invention, when the local advertisement data is output through the broadcast output terminal (2), the viewer can also apply for the activity in real time, and then can visit the webpage of the advertisement output control server (10, 110, 220) to apply , but there are differences in the proportion of the amount received in the two cases.

另一方面，根据本发明的实施方式的广播广告数据输出管路管理系统及其方法并不是仅仅限于上述的实施方式，可以在不脱离本发明的技术要点的范围内能够进行多种变形。On the other hand, the broadcast advertisement data output pipeline management system and method thereof according to the embodiments of the present invention are not limited to the above-mentioned embodiments, and various modifications can be made without departing from the technical gist of the present invention.

符号的说明Explanation of symbols

2：广播输出终端，4,104,204：广播接收机2: broadcast output terminal, 4, 104, 204: broadcast receiver

6：广告主终端机，8,108：广播数据传输服务器6: advertiser terminal, 8,108: broadcast data transmission server

10,110,220：广告输出控制服务器。10,110,220: Advertising output control server.

Claims (35)

1. a broadcast advertisement data outgoing management system, it is characterised in that
Including:
Broadcast data transmission server, it comprises ad data for medium to the transmission of each broadcasting receiver with broadcasting network and exists Interior broadcast data, and control server transport broadcast program and advertisement insertion information to advertisement output；
Advertisement output controls server, and it receives local advertising data from advertiser's terminal and registers, and uses local advertising number According to substituting the non-commercial ad data comprised from the advertisement insertion information that above-mentioned broadcast data transmission server receives Carry out the broadcasting receiver transmission to each corresponding area；
Broadcasting receiver, it receives broadcast data from above-mentioned broadcast data transmission server, controls server from advertisement output and connect Receive local advertising data and editor's information and recombinate, broadcasting outlet terminal at non-commercial ad data output time band The local advertising data of output corresponding area；
Above-mentioned broadcast outlet terminal, for the audiovisual of each local advertising data, controls server to advertisement output and automatically transmits phase Answer local ad information and audiovisual confirmation；
The local advertising audiovisual confirmation that above-mentioned advertisement output controls server pair corresponding with each broadcast outlet terminal is carried out Registration.
Broadcast advertisement data outgoing management system the most according to claim 1, it is characterised in that information is inserted in above-mentioned advertisement In comprise each advertisement temporal information and local advertising publish could information.
Broadcast advertisement data outgoing management system the most according to claim 1, it is characterised in that above-mentioned broadcast outlet terminal For a certain kind in IPTV, wire/wireless digital multimedia broadcasting terminal, DTV.
Broadcast advertisement data outgoing management system the most according to claim 1, it is characterised in that
Described Broadcast Data Service is in the server at arbitrary place in area cable broadcasting organization, terrestrial broadcasting mechanism, Described area cable broadcasting organization, terrestrial broadcasting authorities include the broadcast singal of satellite, cable, surface wave, and by it To the broadcasting receiver transmission being respectively additional to broadcast outlet terminal.
Broadcast advertisement data outgoing management system the most according to claim 1, it is characterised in that
Above-mentioned broadcasting receiver includes in inside:
Communication module, it exports from above-mentioned broadcast data transmission server and advertisement and controls server reception broadcast data, this locality Ad data and editor's information also carry out agreement coupling and filtering；
Broadcast data output control part, it is for controlling the output of broadcast data；
Advertisement editorial office, the local advertising data of the particular advertisement data in the ad data included in broadcast program are come by it Substitute；
Broadcast data recording portion, it carries out recording process to broadcast program and ad data；
Data store, its storage has the editor control program of former ad data and local advertising data；
Control portion, it carries out following control, i.e. receive the broadcast program information including ad data, receives local advertising number According to and editor information, in respective advertisement region, local advertising data are edited and export.
Broadcast advertisement data outgoing management system the most according to claim 1, it is characterised in that
Above-mentioned advertisement output controls server and includes in inside:
Communication module, it is from stating broadcast data transmission server reception ad data and advertisement insertion information, and to above-mentioned broadcast Receiver transmission local advertising data and advertisement editor's information；
Authentication processing portion, it receives the intrinsic numbering of above-mentioned broadcasting receiver and carries out authentication processing；
User's connection judgment portion, its by communicate with above-mentioned broadcasting receiver the broadcasting audiovisual that judges broadcasting receiver with No, and judge audiovisual channel information；
Local advertising management department, it is used for managing local advertising data；
End message management department, it is for managing the information of above-mentioned broadcasting receiver；
Advertisement main information management department, it is used for managing advertisement main information；
Advertising expense actuarial department, it exports, for actuarial, the expense and the advertising expense that produces that local advertising produces along with correspondence every time；
Data base, it stores local advertising data, and stores the advertisement insertion received from above-mentioned broadcast data transmission server Information；
Control portion, it generates included in the advertisement insertion information for receiving from above-mentioned broadcast data transmission server Editor's information that non-commercial ad data local advertising data substitute, and the broadcasting receiver transmission to each department.
Broadcast advertisement data outgoing management system the most according to claim 1, it is characterised in that above-mentioned advertisement output controls Server is arranged, if extensively by the bid amount of money order of each audiovisual part corresponding for the local advertising data stored Broadcast and the ad data included in program detects the region that can substitute with local advertising, just by the broadcast that puts in order.
8. a broadcast advertisement data outgoing management method, it is characterised in that
Including procedure below:
First process, advertisement output controls server and receives local advertising data from advertiser's terminal；
Second process, determines the broadcast order of local advertising data；
3rd process, advertisement output controls server and receives advertisement insertion information from broadcast data transmission server；
4th process, inserts, by advertisement, the information that information judges whether to substitute with local advertising；
5th process, editor's information of the broadcasting receiver transmission local advertising to each department；
6th process, according to editor's information of corresponding local advertising, at the ad data region local advertising number of specific region According to carrying out alternative combinations.
Broadcast advertisement data outgoing management method the most according to claim 8, it is characterised in that above-mentioned 6th process it After also include procedure below:
Broadcasting receiver controls the process of the audiovisual confirmation of server transport local advertising data to advertisement output；
The process of the award of each user of correspondence produced along with audiovisual local advertising data is provided.
Broadcast advertisement data outgoing management method the most according to claim 8, it is characterised in that during above-mentioned second, The bid amount of money according to each audiovisual part determines the broadcast order of local advertising.
11. broadcast advertisement data outgoing management methods according to claim 8, it is characterised in that in above-mentioned 6th process The most also include procedure below:
The bid amount of money of each audiovisual part according to local advertising data set in advance comes by each advertiser's actuarial advertising expense Process；
The process of a part for advertising expense is paid to broadcasting organization；
The process that a part for advertising expense is allocated as the advertisement viewing cost of user.
12. broadcast advertisement data outgoing management methods according to claim 9, it is characterised in that
The process providing the award of each user of correspondence produced along with audiovisual local advertising data includes procedure below:
Give the process of ad game examination power；
Judge whether to participate in the process of game；
Carry out the process played；
Judge the process of game victory or defeat；
In the case of the appropriate level of game is won, it may be judged whether add the step of rank；
Process to picture output accumulation fund；
When the appropriate level of game is lost, it may be judged whether use the process being freely promoted to certificate；
Utilization is freely promoted to certificate and is elevated to the process that next rank carries out playing.
13. broadcast advertisement data outgoing management methods according to claim 12, it is characterised in that above-mentioned be freely promoted to certificate Including:
Brand is freely promoted to certificate, and it is only applicable to the game of corresponding brand；
All freely being promoted to certificate, it can be applicable to the game of all brands.
14. broadcast advertisement data outgoing management methods according to claim 12, it is characterised in that above-mentioned be freely promoted to certificate Can be by carrying out registering the process obtained and a certain during respective advertisement main web site is done shopping in advertiser website Process obtains.
15. broadcast advertisement data outgoing management methods according to claim 13, it is characterised in that above-mentioned whole free Shanxi Level certificate can freely be promoted to certificate exchange by the brand of specified quantity.
16. 1 kinds of broadcast advertisement data outgoing management systems, it is characterised in that
Including:
Broadcast data transmission server, it comprises ad data for medium to the transmission of each broadcasting receiver with broadcasting network and exists Information is inserted in interior broadcast data and advertisement, and controls server transport advertisement insertion information to advertisement output；
Advertisement output controls server, and it is from advertiser's terminal registration local advertising data, and to the broadcast of each corresponding area Receiver transmits；
Broadcasting receiver, it receives broadcast data from above-mentioned broadcast data transmission server and stores, from above-mentioned broadcast number Receive broadcast data according to transmission server and information is inserted in advertisement, and substitute volume according to the advertisement included in advertisement insertion information The local advertising data prestored are edited the output of backward broadcast outlet terminal by the information automatically of collecting.
17. broadcast advertisement data outgoing management systems according to claim 16, it is characterised in that
Above-mentioned broadcasting receiver includes in inside:
Communication module, it exports from above-mentioned broadcast data transmission server and advertisement and controls server reception broadcast data, advertisement Insertion information and local advertising data also carry out agreement coupling and filtering；
Broadcast data output control part, it is for controlling the output of broadcast data；
Advertisement editorial office, it is by specific containing the code information that can edit in the ad data included in broadcast program Ad data local advertising data substitute；
Broadcast data recording portion, it carries out recording process to broadcast program and ad data；
Data store, its storage has the editor control program of former ad data and local advertising data；
Control portion, it carries out following control, i.e. receive the broadcast program information including ad data, receives local advertising number According to and editor information, in respective advertisement region, local advertising data are edited and export.
18. 1 kinds of broadcast advertisement data outgoing management methods, it is characterised in that
Including procedure below:
First process, advertisement output controls server and receives local advertising data from advertiser's terminal；
Second process, determines the broadcast order of local advertising data；
3rd process, local output controls the server broadcasting receiver transmission local advertising data to each department；
4th process, broadcasting receiver controls server from advertisement output and receives local advertising data, takes from broadcast data transmission Business device receives broadcast data and information is inserted in advertisement；
5th process, broadcasting receiver inserts, by advertisement, the information that information judges whether to substitute with local advertising；
6th process, broadcasting receiver inserts information according to respective advertisement, uses in the ad data region including particular code Ad data carries out alternative combinations.
19. broadcast advertisement data outgoing management methods according to claim 18, it is characterised in that above-mentioned second process In, the broadcast order of local advertising is determined according to the ballot amount of money of corresponding each audiovisual part.
20. 1 kinds of broadcast advertisement data outgoing management systems, it is characterised in that
Including:
Broadcast data transmission server, it comprises advertisement for medium to the broadcasting receiver transmission of each family with broadcast access network Data are at interior broadcast data；
Broadcasting receiver, it retrieves corporate advertising code from the broadcast data that above-mentioned broadcast data transmission server is to be transmitted And extract, perform automatic session by the Internet according to the URL that prestores and sets and transmit corresponding corporate advertising code and extensively Broadcast the intrinsic numbering of receiver, ask the service local advertising data of effective corresponding enterprise；
Advertisement output controls server, and it receives local advertising request from multiple advertiser's terminals in advance, and local wide in registration Under the state accusing data, receive corporate advertising code and the intrinsic numbering of broadcasting receiver from above-mentioned broadcasting receiver and classify this Ground frequency band, extracts and to the service local advertising data of the corresponding enterprise of respective broadcast receiver transmission, and to connect to above-mentioned broadcast Receipts machine transmits.
21. broadcast advertisement data outgoing management systems according to claim 20, it is characterised in that above-mentioned corporate advertising generation Code for represent be can to the inside of above-mentioned corporate advertising code output enterprises service local advertising corporate advertising information and For detecting the code information of the advertisement being what enterprise.
22. broadcast advertisement data outgoing management systems according to claim 20, it is characterised in that above-mentioned corporate advertising generation Code is included in the broadcast data of conventional time point, with before exporting the main ad data of corresponding enterprise, by above-mentioned broadcast reception Machine receives.
23. broadcast advertisement data outgoing management systems according to claim 22, it is characterised in that broadcast outlet terminal is In the case of wireless digital multimedia broadcast terminal, the enterprises service of output to this wireless digital multimedia broadcast terminal is local wide Accusing is regional enterprises service local advertising corresponding with the current location of respective wireless digital multimedia broadcasting terminal, or with The enterprises service local advertising in everyone area accordingly, residence of respective wireless digital multimedia broadcasting terminal.
24. broadcast advertisement data outgoing management systems according to claim 22, it is characterised in that above-mentioned enterprises service is originally Ground advertisement is the advertisement of the regional shop allied of the subordinate enterprise as corresponding enterprise.
25. broadcast advertisement data outgoing management systems according to claim 22, it is characterised in that above-mentioned enterprises service is originally Ground advertisement also includes when exporting above-mentioned enterprises service local advertising at the picture broadcasting outlet terminal, for the audiovisual of audiovisual people Compensate the information of cost.
26. broadcast advertisement data outgoing management systems according to claim 22, it is characterised in that
Above-mentioned broadcasting receiver includes in inside:
Communication module, it accesses broadcast access network or the Internet and controls with above-mentioned broadcast data transmission server and advertisement output Server is received and sent messages, and carries out agreement coupling and filtering；
Remote controller information acceptance division, it is used for receiving remote controller signal, and this remote controller signal is for producing the local wide of audiovisual people Accuse and receive request signal, and produce the advertisement viewing confirmation signal of audiovisual people；
Broadcast output control part, it receives digital broadcast data from above-mentioned broadcast data transmission server, by broadcast output eventually End output；
Advertisement output information retrieval portion, its digital broadcast data received from above-mentioned broadcast data transmission server by retrieval Advertisement output information included in bag confirms ad data；
Service local advertising output control part, it is by local wide for the service controlling the enterprise of server transport from above-mentioned advertisement output Announcement data substitute with the main ad data of corresponding enterprise and change and export；
Data store, its storage has the intrinsic code of above-mentioned broadcasting receiver, and storage has corporate boss's ad data and this locality The editor control path of ad data；
Control portion, it controls as follows, i.e. receive asking for local advertising output by above-mentioned remote controller information acceptance division Seek signal, drive above-mentioned advertisement to export information retrieval portion, retrieve and extract and receive from above-mentioned broadcast data transmission server Datacast data bag in the advertisement output information that comprises, control server to above-mentioned advertisement output and connect session, and to it Advertisement output information is transmitted processing, and will control clothes as from advertisement output by above-mentioned service local advertising output control part The local advertising data of the secondary advertisement of business device transmission are changed to main ad data to carry out picture output.
27. broadcast advertisement data outgoing management systems according to claim 26, it is characterised in that above-mentioned service is local wide Announcement output control part is set to, and after confirming that local advertising is audiovisual, deletes corresponding local advertising data.
28. 1 kinds of broadcast advertisement data outgoing management methods, it is characterised in that
Including procedure below:
First process, advertisement output controls server and receives the main ad data of enterprise to be substituted from advertiser's terminal and export The service local advertising data of corresponding enterprise are also registered；
Second process, broadcasting receiver receives broadcast data from broadcast data transmission server and exports；
3rd process, whether broadcasting receiver exists the title letter comprised with corporate advertising code form in monitoring broadcast data Breath；
4th process, above-mentioned broadcasting receiver will be stored in intrinsic numbering and the corporate advertising code of its internal broadcasting receiver Server transport is controlled to advertisement output；
5th process, above-mentioned advertisement output is controlled server and is connect respective broadcast by the intrinsic numbering of above-mentioned broadcasting receiver The area at receipts machine place carries out classification and sets local frequency band, by above-mentioned corporate advertising code extract with corresponding corporate advertising The service local advertising data of the corresponding enterprise that the mode of code matches prestores；
6th process, above-mentioned advertisement output controls server and transmits the service local advertising of corresponding enterprise to above-mentioned broadcasting receiver Data；
7th process, above-mentioned broadcasting receiver respective service local advertising data substitute the main ad data of corresponding enterprise and go forward side by side Row output；
8th process, during corresponding local advertising data export, above-mentioned broadcasting receiver monitors whether to detect Broadcast program code；
9th process, above-mentioned broadcasting receiver, if be detected that broadcast is put program and had begun to, just stops corresponding local advertising number According to output；
Above-mentioned 7th process includes procedure below:
Above-mentioned broadcasting receiver judges whether to be applied with the audiovisual confirmation signal for local advertising data from remote controller；
The intrinsic numbering of audiovisual confirmation signal with broadcasting receiver is together controlled by above-mentioned broadcasting receiver to above-mentioned advertisement output Server transport；
Above-mentioned advertisement output controls the server long-pending gold to giving according to the audiovisual confirmation signal transmitted from above-mentioned broadcasting receiver Carry out additive operation golden to update aggregate value method of weighting, according to the time point producing audiovisual confirmation signal so that the ratio of payment is deposited In difference；
Above-mentioned advertisement output control server judges whether corresponding audiovisual people meets and is obtained in that aggregate value method of weighting gold to be paid The terms of payment；
Above-mentioned advertisement output controls the aggregate value method of weighting gold payment process in server process area unit accordingly.
29. broadcast advertisement data outgoing management methods according to claim 28, it is characterised in that above-mentioned 3rd process In, by the corporate advertising code being included in broadcast data, broadcasting receiver judges that can substitute local advertising data goes forward side by side The corporate advertising Data Detection of row output.
30. broadcast advertisement data outgoing management methods according to claim 28, it is characterised in that above-mentioned local advertising number It is by so that remote control the most set in advance can be known by above-mentioned remote controller and above-mentioned broadcasting receiver according to audiovisual confirmation signal The key signals of device so that broadcasting receiver is capable of detecting when the audiovisual confirmation signal for local advertising data.
31. broadcast advertisement data outgoing management methods according to claim 28, it is characterised in that be used for paying aggregate value method of weighting The condition of gold is configured to, and paying is drawn lots in real time by random way of drawing lots selects prize-winning people, or buys phase in reservation The situation answering the product of local advertising producer or situation about winning in movable game pay.
32. 1 kinds of broadcast advertisement data outgoing management methods, it is characterised in that
Including procedure below:
First process, receives the bid information for selecting local advertising by each department and classification；
Second process, elects the advertisement of upper bidder as acceptance of the bid advertisement；
3rd process, advertisement output controls server and mates advertisement vendor name at corresponding local advertising, want the area letter of advertisement Cease and register；
4th process, broadcasting receiver is received broadcast data and is exported by broadcast outlet terminal；
Whether the 5th process, exist for local advertising and allow time code or non-in above-mentioned broadcast reception machine testing broadcast data The heading message of the code of cooperative enterprise；
6th process, when above-mentioned broadcasting receiver will be stored in the intrinsic numbering of its internal terminal and corresponding local advertising permission Between the code of code or non-cooperation enterprises and institutions control server transport to advertisement output；
7th process, above-mentioned advertisement output is controlled server and is received respective broadcast by the intrinsic numbering of above-mentioned broadcasting receiver The area at machine place carries out classifying and set local frequency band, extracts the local advertising data of corresponding area；
8th process, above-mentioned advertisement output controls server and transmits corresponding local advertising data to above-mentioned broadcasting receiver；
9th process, above-mentioned broadcasting receiver local advertising data substitute and export；
Tenth process, during exporting corresponding local advertising data, above-mentioned broadcasting receiver monitors whether broadcast to be detected Program code；
11st process, above-mentioned broadcasting receiver, if be detected that broadcast program has begun to, just stops corresponding local advertising number According to output.
33. broadcast advertisement data outgoing management methods according to claim 32, it is characterised in that in above-mentioned first process Before, procedure below is also included:
When broadcast data transmission server makes to comprise in the target information of broadcast program SPID and local advertising allows Between code information.
34. broadcast advertisement data outgoing management methods according to claim 32, it is characterised in that above-mentioned local advertising number According to the subregion only exported at the former ad data exporting picture.
35. broadcast advertisement data outgoing management methods according to claim 32, it is characterised in that can preset State local advertising data so that above-mentioned local advertising data become the subregion at the former ad data exported at picture The cooperative advertising data of output.
CN201180023200.3A 2010-03-08 2011-03-08 Radio advertisement data output management system and method thereof Expired - Fee Related CN103262527B (en)

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