CN102833598A - Method for putting digital television advertisement on air - Google Patents
Method for putting digital television advertisement on air Download PDFInfo
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- CN102833598A CN102833598A CN2012102713413A CN201210271341A CN102833598A CN 102833598 A CN102833598 A CN 102833598A CN 2012102713413 A CN2012102713413 A CN 2012102713413A CN 201210271341 A CN201210271341 A CN 201210271341A CN 102833598 A CN102833598 A CN 102833598A
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Abstract
The invention relates to a method for putting a digital television advertisement on air. The method comprises the following steps: storing advertisement information according to classification in an advertisement server; b, a user sending advertisement request information to the advertisement server through a set top box, the advertisement request information including unique identification of the set top box; c, the advertisement server receiving the advertisement request information, and then collecting user information of the set top box in the server according to the unique identification included in the advertisement request information; d, the advertisement server choosing advertisement information matched with the user information in the advertisement information, and sending the advertisement information to the corresponding set top box through a broadcast and TV network; e, the set top box playing the received advertisement information. The method for putting a digital television advertisement on air enables targeted advertisement exposure according to users' different regions, different ages, different culture and economic levels, etc., so as to meet different requirement of different users. The method combines specific sending of the advertisements and comprehensive coverage, and advertisement income is maximized.
Description
Technical field
The present invention relates to the method that advertisement in digital television broadcasts.
Background technology
Along with the continuous expansion with the digital cable customers scale of popularizing of DTV, the user of different regions, all ages and classes, Different Culture and economic level has nothing in common with each other to the demand of advertisement.It is not distinguish the user that existing advertisement is broadcasted, and the advertisement that all users receive all is identical, and existing advertisement broadcasting method also can't distinguish the user of different demands, so specific aim is not strong, is difficult to satisfy user's individual demand.
Summary of the invention
To above-mentioned problem, the invention provides the method that a kind of advertisement in digital television broadcasts, can carry out ad playing targetedly according to different users, to satisfy the different demands of different user.
The method that advertisement in digital television of the present invention broadcasts comprises step:
A. in Advertisement Server, the advertising message classification is stored;
B. the user sends ad-request information through CHINA RFTCOM Co Ltd to Advertisement Server through STB, in described ad-request information, comprises the uniqueness sign of STB;
C. after the ad-request information that the Advertisement Server receiving set up box sends, be identified at the user profile of collecting this STB in the server according to the uniqueness that wherein comprises;
D. Advertisement Server is selected the advertising message that is complementary with the set-top box users information of collecting in the advertising message of classification, and with the advertising message of selecting through CHINA RFTCOM Co Ltd send to said uniqueness sign corresponding set-top box in;
E. STB is play the advertising message that receives.
User profile can be carried out typing when the tell-table top box.Advertisement Server matees the type of user profile and advertisement, will send targetedly with the advertisement that meets this user profile.
Preferably, classifying according at least a mode in region, product type, suitable age bracket or the suitable sex among the step a, also can be other classification type.Which kind of mode classification no matter can be only with wherein a kind of, also can make multiple integrated application, and the classification of refinement can adapt to more user profile more.
Preferably, the described uniqueness sign of step b can be the decoding chip numbering of STB.
The uniqueness sign can also be the physical address of STB.Adopting its purpose of what mode all is to be which platform STB for what Advertisement Server can be confirmed send ad-request, further confirms the user profile of this STB.
Preferably, the described user profile of step c comprises at least one in user location, age of user, user's sex or the consumer taste.Adline according in these user profile and the Advertisement Server matees, to select advertisement targetedly.
Further, when Advertisement Server is collected less than user profile, or the branch time-like corresponding with user profile not in the advertising message, Advertisement Server sends advertising message according to the mode of comprehensive covering.The mode that comprehensively covers promptly is existing traditional approach, advertising message is not done selection, and all advertising message orders are play in STB.
The method that advertisement in digital television of the present invention broadcasts; Can be according to the inferior ad playing targetedly of carrying out of user's different regions, all ages and classes, Different Culture and economic ladder; To satisfy the different demands of different user; And combine with cover comprehensively with the specific transmission of advertisement, realize the maximization of ad revenue.
Below in conjunction with the embodiment of accompanying drawing illustrated embodiment, foregoing of the present invention is remake further detailed description.But should this be interpreted as that the scope of the above-mentioned theme of the present invention only limits to following instance.Do not breaking away under the above-mentioned technological thought situation of the present invention, various replacements or change according to ordinary skill knowledge and customary means are made all should comprise within the scope of the invention.
Description of drawings
Fig. 1 is the flow chart of the method for advertisement in digital television broadcast of the present invention.
Embodiment
The method that advertisement in digital television of the present invention as shown in Figure 1 broadcasts comprises step:
A. in Advertisement Server, the advertising message classification is stored.The mode classification of advertising message is to classify according at least a mode in region, product type, suitable age bracket or the suitable sex, also can be other classification type.Which kind of mode classification no matter can be only with wherein a kind of, also can make multiple integrated application, and the classification of refinement can adapt to more user profile more.
B. the user sends ad-request information through CHINA RFTCOM Co Ltd to Advertisement Server through STB, in described ad-request information, comprises the decoding chip numbering of STB or the uniqueness sign of STB physical address (MAC).
C. after the ad-request information that the Advertisement Server receiving set up box sends, be identified at the user profile of collecting this STB in the server according to the uniqueness that wherein comprises.Described user profile can be carried out typing when the tell-table top box, can comprise at least one in user location, age of user, user's sex or the consumer taste.Adline according in these user profile and the Advertisement Server matees, to select advertisement targetedly.
D. Advertisement Server is selected the advertising message that is complementary with the set-top box users information of collecting in the advertising message of classification, and with the advertising message of selecting through CHINA RFTCOM Co Ltd send to said uniqueness sign corresponding set-top box in.When Advertisement Server is collected less than user profile; Or the branch time-like corresponding not in the advertising message with user profile; Advertisement Server sends advertising message according to the mode of traditional comprehensive covering, advertising message is not done selection, and all advertising messages are all sent in the STB.
E. STB is play the advertising message that receives.
Claims (6)
1. the method broadcasted of advertisement in digital television is characterized by and comprises step:
A. in Advertisement Server, the advertising message classification is stored;
B. the user sends ad-request information through CHINA RFTCOM Co Ltd to Advertisement Server through STB, in described ad-request information, comprises the uniqueness sign of STB;
C. after the ad-request information that the Advertisement Server receiving set up box sends, be identified at the user profile of collecting this STB in the server according to the uniqueness that wherein comprises;
D. Advertisement Server is selected the advertising message that is complementary with the set-top box users information of collecting in the advertising message of classification, and with the advertising message of selecting through CHINA RFTCOM Co Ltd send to said uniqueness sign corresponding set-top box in;
E. STB is play the advertising message that receives.
2. the method that advertisement in digital television as claimed in claim 1 broadcasts is characterized by: classify according at least a mode in region, product type, suitable age bracket or the suitable sex among the step a.
3. the method that advertisement in digital television as claimed in claim 1 broadcasts is characterized by: the described uniqueness of step b is designated the decoding chip numbering of STB.
4. the method that advertisement in digital television as claimed in claim 1 broadcasts, it is characterized by: the described uniqueness of step b is designated the physical address of STB.
5. the method for broadcasting like the described advertisement in digital television of one of claim 1 to 4 is characterized by: the described user profile of step c comprises at least one in user location, age of user, user's sex or the consumer taste.
6. the method for broadcasting like the described advertisement in digital television of one of claim 1 to 4; It is characterized by: when Advertisement Server is collected less than user profile; Or not having the branch time-like corresponding in the advertising message with user profile, Advertisement Server sends advertising message according to the mode of comprehensive covering.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012102713413A CN102833598A (en) | 2012-08-01 | 2012-08-01 | Method for putting digital television advertisement on air |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012102713413A CN102833598A (en) | 2012-08-01 | 2012-08-01 | Method for putting digital television advertisement on air |
Publications (1)
| Publication Number | Publication Date |
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| CN102833598A true CN102833598A (en) | 2012-12-19 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2012102713413A Pending CN102833598A (en) | 2012-08-01 | 2012-08-01 | Method for putting digital television advertisement on air |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103530797A (en) * | 2013-10-12 | 2014-01-22 | 惠州Tcl移动通信有限公司 | Method and system for releasing advertisements by utilizing set top box |
| CN107786898A (en) * | 2017-09-28 | 2018-03-09 | 南京林洋电力科技有限公司 | A kind of electric power wisdom business hall media intelligent player method with compensation mechanism |
| CN109040803A (en) * | 2018-06-28 | 2018-12-18 | 腾讯科技（深圳）有限公司 | Information-pushing method, device, server and electronic equipment |
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| US20100041419A1 (en) * | 2008-08-12 | 2010-02-18 | Kota Enterprises, Llc | Customized content delivery through the use of arbitrary geographic shapes |
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| CN101982974A (en) * | 2010-11-22 | 2011-03-02 | 天柏宽带网络科技（北京）有限公司 | Advertisement insertion method and device in video-on-demand system |
| CN102208083A (en) * | 2010-03-31 | 2011-10-05 | 上海博泰悦臻电子设备制造有限公司 | Advertisement information publishing method and system |
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2012
- 2012-08-01 CN CN2012102713413A patent/CN102833598A/en active Pending
Patent Citations (6)
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| CN101682441A (en) * | 2007-04-17 | 2010-03-24 | 艾尔蒙德纳特公司 | Targeted television advertising based on online behavior |
| CN101159756A (en) * | 2007-11-05 | 2008-04-09 | 华为技术有限公司 | A method, device and system for realizing outdoor advertising business |
| CN101599152A (en) * | 2008-06-03 | 2009-12-09 | 上海迪哈大计算机科技有限公司 | A kind of device and method according to the user customized information issuing advertisement information |
| US20100041419A1 (en) * | 2008-08-12 | 2010-02-18 | Kota Enterprises, Llc | Customized content delivery through the use of arbitrary geographic shapes |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103530797A (en) * | 2013-10-12 | 2014-01-22 | 惠州Tcl移动通信有限公司 | Method and system for releasing advertisements by utilizing set top box |
| CN107786898A (en) * | 2017-09-28 | 2018-03-09 | 南京林洋电力科技有限公司 | A kind of electric power wisdom business hall media intelligent player method with compensation mechanism |
| CN109040803A (en) * | 2018-06-28 | 2018-12-18 | 腾讯科技（深圳）有限公司 | Information-pushing method, device, server and electronic equipment |
| CN109040803B (en) * | 2018-06-28 | 2021-01-05 | 腾讯科技（深圳）有限公司 | Information pushing method and device, server and electronic equipment |
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Application publication date: 20121219 |