CN101499077A - Control device and method for issuing information according to carrier content classification information - Google Patents
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Abstract
The invention provides a control method for distributing information according to carrier content classification information in an information distribution control system, which comprises the following steps: a. obtaining content classification information of a carrier, wherein the information is to be published on the carrier; b. information that can be distributed on the carrier is determined from the content classification information. The control device for distributing information according to the carrier content classification information in the information distribution control system is also provided, and comprises a first acquisition device for acquiring the content classification information of the carrier; and first determining means for determining information that can be distributed to the carrier based on the content classification information. An information distribution control system for classifying information distribution according to carrier contents is also provided. The invention can release the advertisement information matched with the carrier classification according to the classification information by classifying the carrier content, thereby improving the advertisement release effect by the targeted audience to browse the advertisement and the click rate of the advertisement.
Description
Technical field
The present invention relates to information issuing control system, especially advertisement information distribution system particularly, relates to the control method and the control corresponding device that release news according to carrier content category message in the information issuing control system.
Background technology
Fast development along with computer networking technology and wireless interconnected network technology, (following general designation: the information network) is more and more abundanter for internet and/or wireless Internet, and the number of users by various user terminal online increases severely, the prospect of network economy is also more and more approved by people, especially wireless Internet.Enterprise, various group begin to utilize this instrument of network to come to be oneself service, come influence power by network raising self, perhaps directly utilize network to create commercial value, for example the website of our each entity of seeing, the web advertisement, hand call payment system or the like.
With the web advertisement is example, because it has economic attribution, these advertisements can be browsed, click by more user so web advertisement service provider wishes to issue suitable advertisement in place, thereby bring more ad revenue for web advertisement service provider; Similarly, the advertiser also wishes to reach similar web advertisement distribution effect, so that be that its product, business activity and enterprise do best propaganda.We notice, carrier based on the carrying advertising message of webpage often can be classified as different classifications, for example " physical culture ", " digital product " etc., can probe into the user's who browses these carriers hobby according to these classifications, therefore, if can come issuing advertisement information at the described classification of carrier, both caused user's interest easily, also can simplify the process that carrier content is analyzed.But regrettably,, therefore, be necessary to propose solution at these problems at present also not at the release news technical scheme of (for example advertising message) of classified information under the carrier.
Summary of the invention
At there not being the defective that releases news at classification under the carrier in the prior art, the purpose of this invention is to provide a kind of control method and control corresponding device of issuing described information according to carrier content category message.
According to an aspect of the present invention, a kind of control method that releases news according to carrier content category message in information issuing control system is provided, wherein, comprises the steps: that a. obtains the content category message of carrier, wherein, described information will be released on the described carrier; B. according to the definite information that can be released on the described carrier of described content category message.
According to another aspect of the present invention, a kind of control device that releases news according to carrier content category message in information issuing control system also is provided, it is characterized in that, comprise: first deriving means, be used to obtain the content category message of carrier, wherein, described information will be released on the described carrier; And first determine device, is used for determining to be released to information on the described carrier according to described content category message.
Another aspect of the present invention provides a kind of information issuing control system of releasing news according to carrier content category message of being used for, and it is characterized in that, comprises above-mentioned control device.
Preferably, described information comprise advertising message, the information relevant with the supplier of described carrier and the information determined at random in each.
The present invention is by directed method that carrier (for example webpage) content is classified, the information (for example advertising message) that can on webpage, be complementary according to the classification of directed issue of classifying with the place webpage, and effective stylus point is to the visit behavior of these advertising messages, can realize the orientation input of advertisement better and dynamically change advertising message in time, both make advertising message and web page contents keep consistent substantially, thereby do not influenced the effect of whole webpage; The advertisement of advertiser's issue simultaneously can obtain arriving the user's of this carrier approval again to a greater degree, can improve directed audient and browse to the ratio of advertisement and the clicking rate of advertisement, finally reaches the purpose that improves advertisement delivery effect.
Description of drawings
By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates according to the first embodiment of the present invention, the process flow diagram of the control method that releases news according to carrier content;
Fig. 2 illustrates according to a second embodiment of the present invention, the process flow diagram of the control method that releases news according to carrier content;
Fig. 3 illustrates a third embodiment in accordance with the invention, the process flow diagram of the control method that releases news according to carrier content;
Fig. 4 illustrates according to a specific embodiment of the present invention, and information issuing control system provided by the invention matches with devices such as user terminal, third party systems and realizes the network topology synoptic diagram that releases news according to carrier content;
Fig. 5 illustrates according to the first embodiment of the present invention, the structural representation of the control device that releases news according to carrier content category message in information issuing control system;
Fig. 6 illustrates according to the first embodiment of the present invention, the structural representation of the 5th deriving means in first deriving means 41 shown in Figure 5;
Fig. 7 illustrates according to a second embodiment of the present invention, structural representation that changes example of first deriving means shown in Figure 5;
Fig. 8 illustrates a third embodiment in accordance with the invention, and another changes the structural representation of example first deriving means shown in Figure 5; And
Fig. 9 illustrates a third embodiment in accordance with the invention, and shown in Figure 5 first determines the structural representation of the 5th definite device in the device 42.
Embodiment
Preferably, the invention provides the control method that the classification of the content of a carrier of a kind of foundation releases news to this carrier, for example according to the classified information of a webpage to this webpage publishing network advertisement, and then when this web displaying was on user terminal, the web advertisement that is placed in this webpage was also given the user who uses this terminal by user terminal displays.It will be appreciated by those skilled in the art that in order to realize the object of the invention, must at first obtain this carrier content category message, and according to the definite information that can be released on the described carrier of this content category message.Owing to there are a plurality of information to be released usually, and may exist in these information and the be not complementary information of (meeting) of above-mentioned carrier content classification, therefore, particularly, control method provided by the present invention lays particular emphasis on and selects the alternate information that is complementary with the classification of described carrier content as the information (subclass of alternate information) that will be published on the described carrier from all alternate information (alternate information complete or collected works).
Preferably, described content category message can adopt different approaches to obtain, and for example comprises that the solicited message that is provided, sent according to user terminal by the third party system obtains or the like.According to above-mentioned different approach, we describe specific implementation of the present invention respectively from different perspectives by following embodiment one, embodiment two, embodiment three.
Preferably, Fig. 1 illustrates according to the first embodiment of the present invention, the process flow diagram of the control method that releases news according to carrier content.In the present embodiment, described third party system can provide this content category message, and for example such content category message has been stored in this described third party system in advance, and for example described again third party system can provide this content category message according to request.Particularly, present embodiment is realized the control procedure that releases news according to carrier content by four steps.
Present embodiment starts from step S101, to the solicited message of the described carrier content classification of the third party system request of sending.Those skilled in the art understand, in the present embodiment, the described information that described carrier is used to carry according to the present invention to be issued, simultaneously also can carry other guide, for example work as the present invention and be applied to the ad distribution control system, the described information that is published is advertising message, described carrier can be media such as webpage, the interactive TV page, and can also carry contents such as literal beyond the above-mentioned advertising message, picture, video, audio frequency in the webpage, the interactive TV page also can carry contents such as video beyond the above-mentioned advertising message, audio frequency.Preferably, described third party system is specifically designed to the content category message that described carrier is provided, and for example it can be a professional services organization (a third party system 7 for example shown in Figure 4), will not give unnecessary details.
It will be appreciated by those skilled in the art that described content category message can be to be used to indicate the information of classifying under the described carrier content.For example, when described carrier was webpage in the Yahoo website, described content category message can be the classification of each webpage, as page classifications information such as finance and economics, physical culture, amusement, automobiles.This content category message often can briefly be described the main contents of a carrier, information type or carrier content supplier that the reflection user pays close attention to wish the information type that the user pays close attention to, therefore when the described information that is published on these carriers can be complementary with described content category message, for example the carrier content and the information that is published all are the literal of the same theme of reflection, the height consistance that then both can keep both, also make to be published the audient that these carriers are browsed in the easier attraction of information, thereby realize the object of the invention.
Those skilled in the art understand, in order to make described third party system that described content category message can be provided, this third party system preferably comprises the identification information that is requested carrier in the described request information of this step, so that can inquire about or obtains the content category message corresponding with this carrier by other modes according to this identification information in database.In the present embodiment, described identification information can be the page info that comprises of described carrier, label information etc.; Especially when described carrier is webpage, described identification information is this webpage corresponding uniform resource locator (URL) preferably, and change in the example at other, this identification information also can be the domain name of this webpage, perhaps the label of this Webpage, the keyword in the webpage or the like do not repeat them here.
After described third party system receives the solicited message of sending by above-mentioned steps S101, described third party system will determine the content category message of being asked, and this content category message sent to corresponding requesting party, information issuing control system 8 for example shown in Figure 4.Enter step S102 then, (control device 4 for example shown in Figure 4) receives the feedback information from described third party system, and wherein, described feedback information comprises described content category message.Next execution in step S103, (control device 4 for example shown in Figure 4) obtains described content category message according to described feedback information.Be appreciated that because described content category message has been included in this feedback information in conjunction with above-mentioned steps S102, therefore can directly from this feedback information, extract described content category message.Preferably, the data layout of described feedback information is determined in advance, for example the 16th of this feedback information the to the 31st byte is used to store the foregoing classified information, so can realize mutual with regard to this content category message with the third party system according to such predetermined data format.And change in the example at one, for the sake of security, above-mentioned feedback information is encrypted, at this moment, at first will this feedback information be deciphered according to predetermined decipherment algorithm in step S123, and then obtains described feedback information, does not repeat them here.Enter step S104 at last, according to the definite information that can be released on the described carrier of described content category message, so far present embodiment finishes.Particularly, described control device selects (determining) to meet the information (for example advertising message) of described content category message as the information that can be released on the described carrier from all alternate information according to described content category message.It will be appreciated by those skilled in the art that this step can be accomplished in several ways, S113 for example shown in Figure 2 does not repeat them here.
As the variation example of present embodiment, step S101 shown in Figure 1 can be omitted.For example, no matter whether receive the solicited message shown in the described step S101, one or more announcement informations are directly broadcast to one or more control device wheels by described third party system, comprise described content category message in this announcement information, can also comprise its identification information of corresponding carrier.After these announcement informations (feedback information among the step S102 shown in Figure 1 can be used as a special case of this announcement information) are received, can obtain described content category message according to identification information wherein.In such variation example, described control device only need receive this notice (feedback) information, just can obtain described content category message.
At the mode of obtaining content category message different with above-mentioned Fig. 1, what Fig. 2 described is according to a second embodiment of the present invention, the process flow diagram of the control method that releases news according to carrier content.As above narrate, described content category message can obtain in several ways, the control flow that obtains described content category message from the third party system that provides embodiment illustrated in fig. 1, and present embodiment provides the control method that is obtained described content category message by described control device voluntarily, does not wherein need to ask the assistance of described third party system.
Particularly, present embodiment comprises four steps, and execution in step S110 at first obtains the identification information of this carrier.Because one of purpose of present embodiment is the content category message that obtains a carrier correspondence, therefore, the control device that is used for realizing this purpose has been known the partial information of described carrier in advance.In the present embodiment, this device can obtain the indication information of described carrier, and more specifically, described indication information is the identification information of described carrier, for example when described carrier was webpage, this identification information can be URL(uniform resource locator) (URL) information of this webpage.It will be appreciated by those skilled in the art that preferably described identification information sends to described control device by a user terminal, for example embodiment illustrated in fig. 4 such, do not repeat them here.
Enter step S111 then, obtain the content of described carrier according to described signal of carrier information, those skilled in the art can realize this step in conjunction with prior art.For example when described carrier is webpage, this carrier content correspondence be Word message, pictorial information or other multimedia messagess etc. in the Webpage, i.e. full content in this webpage.The URL that this moment, preferably described identification information was a webpage, described control device can obtain this webpage from the web page server at this webpage place according to this URL, for example by http protocol can so that this web displaying in browser or be kept in the internal memory of described control device.Change in the example at one, can comprise the image file of a plurality of webpages in this control device, for example the data file of all webpage mirror images of each portal website; In such variation example, according to a URL (identification information), just can obtain the image file of the webpage of this URL correspondence, thereby obtain the content of described webpage, do not repeat them here.
Enter step S112 then, the content of described carrier is analyzed to determine described content category message.It will be appreciated by those skilled in the art that this step can be accomplished in several ways.For example, when having label information in the described carrier, can to these label informations analyze and selection portion divide the classifying content of label information as this carrier correspondence; Again for example, when described carrier is a webpage, the name of this webpage place catalogue can be referred to as the described classified information of this webpage, perhaps the TAG information in this webpage be analyzed and selected the classifying content of part TAG information as this webpage correspondence; Again for example, also can carry out transcript analysis and determine described content category message described carrier.Those skilled in the art understand, even when carrying out transcript analysis, described content category message and usually said keyword have essential distinction, for example mainly tell about the relevant news of the lasting rise in price of crude oil when a webpage, then the content category message of this webpage correspondence may be classification such as " news ", " finance and economics ", and the keyword of this webpage correspondence normally " oil, rise in price ".In other words, carrier content category message of the present invention lays particular emphasis on the classification under the carrier more, and its starting point is macroscopic view, upper more, and the keyword that may occur in the prior art then lays particular emphasis on the careful differentiation to carrier content, its starting point microcosmic, careful does not repeat them here.
Last execution in step S113, with summary info and corresponding to all alternate information of described content category message as the information that can be released on the described carrier, this flow process end so far.For example, when described content category message is a financial and economic news, the alternate information of then having only summary info to comprise " financial and economic news " just is used as and can be released to information on the described carrier.Those skilled in the art understand, in order to realize this step, described all alternate information (information to be released) should have comparability with described content category message, in the present embodiment, preferably all be provided with a summary info at each alternate information, these summary infos are used to represent the main contents of this alternate information, and for example described alternate information and corresponding summary info all are stored in the database as shown in Figure 4.For example, when described content category message was the word of text character, described summary info also was the word of text character.Particularly, in this step, the summary info that the determined content category message of step S112 is corresponding with described every alternate information compares, and with all alternate information of both consistent (identical) as the information that can be released on the described carrier, preferably, such information is generally many.It will be appreciated by those skilled in the art that preferably, after step S113, also will further screen and determine final information releasing at the information that step S113 determines, for example embodiment illustrated in fig. 4, do not repeat them here.
One at step S113 changes in the example, and all alternate information that summary info that those alternate information (information to be released) are corresponding and described carrier content category message are complementary are as the information that can be published on the described carrier.In such variation example, be not to have only with the on all four alternate information of described content category message just to be confirmed as being distributed on information on the described carrier, those information with certain matching degree all may become such information.For example when a content category message is represented " notebook ", the alternate information that then described summary info comprises " digital product " can be used as the described information that can be published on the described carrier, and does not need to be accurate to " notebook ".Such variation example does not influence flesh and blood of the present invention, does not repeat them here.Further, it will be appreciated by those skilled in the art that this step S113 can be used as the further refinement of step S104 shown in Figure 1.
One at present embodiment changes in the example, and described indication information can also be the content of described carrier itself, and this moment, step S110 shown in Figure 2 and step S111 can be merged into a step: obtain described carrier content.It will be appreciated by those skilled in the art that in such variation example, need not to obtain the content of described carrier by identification information.For example, when webpage of user terminal access, provide the server of this webpage when sending described webpage, also this web page contents to be sent to described control device to user terminal.Therefore, in the described embodiment of Fig. 2, described indication information is not limited to the identification information of carrier, and it also can be the content itself or the other guide of described carrier, and this does not influence flesh and blood of the present invention, does not repeat them here.
Similarly, according to other approach that obtain described content category message, Fig. 3 illustrates a third embodiment in accordance with the invention, the process flow diagram of the control method that releases news according to carrier content.In this embodiment, the solicited message of sending according to user terminal is obtained described content category message.Particularly, present embodiment comprises four steps, and at first execution in step S120 receives the solicited message from the described information of request of user terminal.Specifically, user terminal can directly be issued described information to control device request shown in Figure 4 to this user terminal, also can or send such solicited message afterwards in carrier of request, and this does not influence flesh and blood of the present invention.For example, when the mobile phone user passes through mobile phone access the Internet (Internet), when the browsing page page, clicked in this page advertising message (for example, in this advertisement position, show " click here to obtain you required advertising message "), the process that so described user clicks this advertising message is exactly the process of a new advertising message of request, and promptly along with the finishing of click action, this user terminal has sent the solicited message of the above-mentioned type to described control device.
In the present embodiment, preferably comprised a pairing content category message of carrier in the described request information, so in step S121, (described control device) determines the content category message of described carrier according to described request information.Be similar to above-mentioned step S103 shown in Figure 1, preferably, this solicited message has comprised described content category message according to the tentation data form, and directly described content category message is extracted in the customizing messages position from solicited message after this solicited message is decoded.
Enter step S122 then, with corresponding to all alternate information of classified information of the next stage of summary info and described content category message as the information that can be released on the described carrier.In the present embodiment, described content category message adopts the multiclass classification mode, for example descends such shown in a page table hierarchical approaches.
Wherein classification A, B, C, D are the one-level classification of described content category message, and A1～A4, B1～B4, C1～C4 and D1～D4 are respectively the subclassifications under category-A, category-B, C class, the D class, belong to secondary classification.Similarly, under this secondary classification, can also continue to segment, for example also be subdivided into two reclassify D1/0 (main frame) and D1/1 (accessory) under the secondary classification D1 (mobile phone) to the classification of N level.Those skilled in the art understand, can determine to be released to information on the described carrier according to any one-level classified information of described content category message, and present embodiment adopts its optimal way, the next stage classified information that is about to described classified information is as match objects, promptly have only the corresponding to alternate information of classified information with the next stage (refinement) of described content category message just to can be used as the information that is released on the described carrier, for example under an application scenarios, have only and the consistent information that can be released on the described carrier that just is used as of " internal film " (being A1/0) classification, " foreign films " then can not be selected as the described information that can be released on the described carrier.
Next execution in step S123 judges whether to exist the information that can be released on the described carrier.Those skilled in the art understand, for fear of by determining behind the above-mentioned steps S122 that any one can be released to the information on the described carrier, thereby avoid finally not having information to be published in the generation of situation on the described carrier, set this step and judged.Particularly, when the judged result of step S123 when being sure, promptly have the described information that can be released on the described carrier, then this flow process finishes; On the contrary, when the judged result of step S123 negates, promptly there is not the described information that can be released on the described carrier, in other words, the subclass of at first selecting from all alternate information is an empty set, then enter step S124, with all alternate information (being complete or collected works) as the information that can be released on the described carrier.If described step S124 is performed, from net result, be equivalent to control method of the present invention and be not employed, but in fact in information issuing control system shown in Figure 48, done the accuracy that a large amount of processing comes the issue of raising information, will not give unnecessary details.
Change in the example at one of described step S124, can adopt such step to redefine the described information that can be released on the described carrier: with corresponding to all alternate information of classified information of the inferior next stage of summary info and described content category message as the information that can be released on the described carrier.For example, when " internal film " (being A1/0) classification is the next stage classified information of described content category message, when not existing and the corresponding to alternate information of this grade classification information, then with the upper level classified information of this grade classification information as match objects, promptly filter out the alternate information of mating with " film " (being A1), promptly those summary infos can be released to the information of described carrier for all alternate information conducts of " film ".It will be appreciated by those skilled in the art that similarly and can constantly upper level classified information and all alternate information be mated,, do not repeat them here until having determined one or more information that can be released to described carrier.
In a variation example embodiment illustrated in fig. 3, described step S123 and step S124 also can be omitted, whether the subclass that then do not filter out from described alternate information complete or collected works (through step S122) this moment is that empty set is judged, for example can not be empty set, a default content category message and any one summary info for example can be set again be complementary by this subclass that is arranged so that to content category message and described summary info.It will be appreciated by those skilled in the art that such variation example does not influence flesh and blood of the present invention, does not repeat them here.
In another variation example embodiment illustrated in fig. 3, the solicited message described in the described step S123 does not comprise described content category message, but comprises the indication information of described carrier, for example the identification information of this carrier.In such variation example, then described step S121 can be replaced by step S112 shown in Figure 2 and step S113, thereby realizes the object of the invention, does not repeat them here.
It is embodiment illustrated in fig. 3 to be with the process of handling advertising message that object lesson is described below.Particularly, there are a plurality of fixing advertisement positions in the interactive TV program page,, can issue different advertisements according to the different programme information types that the user clicks in order to improve the efficient of ad distribution.Click the entertainment channel of this interactive TV as the terminal user after, this itv server (or control system) sends the title of a content provider that comprises this entertainment channel or in progress name of tv column to described control device, this control device obtains the channel content classified information by the content that described itv server sends then, be channel content supplier's title or in progress name of tv column, further, described control device can be realized described step S122 according to this channel content classified information, will not give unnecessary details.
One at above-mentioned Fig. 1～embodiment illustrated in fig. 3 changes in the example, and described control device 4 can be stored the content category message of some (for example 1000) nearest handled carriers, for example is stored in the database 6 shown in Figure 4.When needs obtain the content category message of carrier, in execution graph 1～Fig. 3 before any described flow process, described control device 4 is at first inquired about the relevant information that whether has this carrier in this temporary information according to the identification information of carrier, if exist then directly determine the content category message of this carrier correspondence, if there is no, handle according to any described flow process among Fig. 1～Fig. 3 again.It will be appreciated by those skilled in the art that such variation example can increase the dirigibility of above-mentioned processing procedure, does not repeat them here.
We have done detailed description by the basic procedure and the corresponding example that changes of the control method that above-mentioned Fig. 1～Fig. 3 releases news to carrier to the content category message according to carrier provided by the invention, below, further illustrate according to a specific embodiment of the present invention by Fig. 4, information issuing control system provided by the invention matches with devices such as user terminal, third party systems and realizes the network topology synoptic diagram that releases news according to carrier content.Particularly, described information issuing control system 8 comprises control device 4 provided by the invention, also comprise distributing device 5 and database 6 simultaneously, the common cooperation of these devices is finished and select information that is complementary with carrier content category message and the function that is distributed to described carrier from all alternate information.By above-mentioned Fig. 1～Fig. 3, those skilled in the art understand, described control device 4 does not meet those alternate information (information to be released) of the object of the invention particularly and gets rid of, filter out the alternate information that meets carrier content category message in other words as the information that can be distributed on the described carrier, matching therewith also needs other devices further to select concrete information (for example advertising message) to be distributed to a particular location (for example advertisement position) from the information on the described carrier of can being distributed to that these filter out, particularly, in the present embodiment, finish this process by described distributing device 5, and such process also can realize with reference to prior art, for example at least can be with reference to Chinese patent application " a kind of method and apparatus of a plurality of alternative versionses of the web advertisement being selected issue " (application number: the 200610148327.9) technical scheme that is provided.Further, those skilled in the art understand, in the present embodiment, in order to set forth conveniently, generally represent the device that is used to finish these functions except described control device 4 in the prior art by distributing device 5, for example this distributing device 5 can be subdivided into receiving trap, advertising message affirmation device (being used for from the definite advertising message that finally is distributed to user terminal of a plurality of information to be released) and the dispensing device in the advertising message issue control system, because this is not an emphasis of the present invention, will not give unnecessary details.
Preferably, we are that example is described this embodiment with the ad distribution control system.Preferably, pending advertising message is embedded in the webpage and is distributed in the user terminal.For example the mobile phone user is by mobile phone 91,92 and/or desktop PC 93 visit the Yahoo website respectively (promptly a carrier content provide system, not shown among Fig. 4) in futures, music, digital webpage, at this moment, these WAP pages are respectively at described user terminal 91, when showing in 92 and/or 93, the source code of the advertisement position correspondence in the webpage sends the solicited message of asking advertising message by the browser of user terminal (for example mobile phone or desk-top computer) or by other approach to described ad distribution control system (being information issuing control system) 8.Preferably, comprise the identification information of this WAP page in the described request information, be preferably its URL address.Particularly, receive described request information by above-mentioned distributing device 5, and correspondingly handle.Because the present invention need correspondingly select the information that will be published according to the content category message of described carrier, therefore, this system 8 also needs to obtain described content category message, for example realizes this process by control device 4 shown in Figure 4.Therefore, described distributing device 5 extracts and is transmitted to above-mentioned control device 4 with the identification information in the described request information that receives, next this control device 4 sends a solicited message to third party system 7 and obtains the described content category message corresponding with this identification information, the pairing content category message of promptly corresponding with this identification information webpage, for example such process can be with reference to above-mentioned embodiment illustrated in fig. 1 the realization.For example, in the present embodiment, described control device 4 is handled the solicited message at 3 webpages simultaneously, and described third party system 7 obtains different content category messages in succession by the URL in this solicited message, is respectively: finance and economics, amusement,, science and technology.Wherein finance and economics, amusement, science and technology are (one-level) classified information, and multiclass classification information no longer is set in the present embodiment.Described third party system is contained in the foregoing classified information in 3 different feedback informations respectively and sends to described control device 4, described then control device 4 receives these feedback informations, and obtain wherein described content category message, i.e. " finance and economics ", " amusement ", " science and technology " respectively.
After above-mentioned control device 4 has obtained the foregoing classified information by described system 7, further the information of selecting to be complementary with these content category messages from all alternate information (information to be released) according to these content category messages is as the described information that can be released to described carrier, and such process can realize with reference to above-mentioned step S113 shown in Figure 2 or step S122 shown in Figure 3 at least.Described then distributing device 5 can be released to the information of selecting finally to be distributed to described carrier the information of described carrier from these.Further, these information that finally are distributed to described carrier are presented on the described user terminal for example above-mentioned mobile phone 91,92 and/or desktop PC 93 with described carrier (being webpage).
Those skilled in the art understand, in the present embodiment, described third party system 7 is specifically designed to and provides carrier content pairing classified information, and for example it can be a special service company of collecting described carrier (for example webpage) content and determining the corresponding classified information of each webpage.Preferably, this system 7 can provide system's (for example managing the company of website) to subscribe to the agreement with how tame carrier content, and agreement provides system correspondingly to upgrade the classified information of these carrier content correspondences by system 7 behind issue, renewal carrier content by carrier content; Certainly, system 7 can finally determine these classified informations, provides system that deceptive information is provided to prevent carrier content.Preferably, this system 7 can be provided with a database (not shown among Fig. 4) and store these content category messages, for example signal of carrier information and content category message are stored accordingly, and can obtain corresponding content category message by the identification information of carrier from described database.Suboptimum ground, when this system 7 does not store these content category messages, also can be in needs (when for example receiving the request that control device 4 sends) obtain carrier content and determine its corresponding content category message, for example when carrier was webpage, this system 7 can obtain the content of webpage by the URL link of webpage.
Further, it will be appreciated by those skilled in the art that be example with advertising message as alternate information, described database 6 can be used for storing all alternative advertising messages (information to be released) at least.Preferably, in order to realize purpose of the present invention, also a summary info is set in this database 44 corresponding to every advertising message.These summary infos are according to the difference of advertising message type difference to some extent, for example when advertising message itself be text, then its summary info is preferably textual form; When advertising message is the picture form, then its summary info is for the text description of figure title or this picture or reflect the microimage chip of the whole content of this picture; When advertising message was audio frequency or video, then its summary info was the text description of filename or this audio/video or the short and small audio/video file that intercepts the excellent part of this audio/video.Those skilled in the art understand, along with the variation of described summary info type, involved in the present invention being used to indicates the type of the classified information of carrier content also correspondingly to change, and has comparability and is as the criterion to guarantee both, can realize such variation example in conjunction with prior art, not repeat them here.Wherein, described control device 4 and distributing device 5 all can by with this database 6 come alternately correspondingly to select described alternate information.
In conjunction with above-mentioned Fig. 1, Fig. 2 and Fig. 3, it will be appreciated by those skilled in the art that embodiment shown in Figure 4 can suitably change when described information issuing control system 8 execution graphs 2 or the described control method of Fig. 3.For example, described third party system 7 can be omitted, be above-mentioned control device 4 not by the third party system but obtain described content category message voluntarily, for example provides system's (not shown among Fig. 4) to obtain carrier content (step S111 shown in Figure 2) by carrier content with reference to embodiment illustrated in fig. 2; Again for example, inquire about the content category message that described database 6 obtains described carrier, at this moment, comprised the content category message of required carrier in the described database 6, do not repeat them here according to the identification information (for example URL of webpage) of carrier.
Further, those skilled in the art understand, embodiment illustrated in fig. 4 and change in the example, unshowned carrier content provides system directly to connect among described information issuing control system 8, third party system 7, user terminal 9 and/or Fig. 4, also can connect, just not influence flesh and blood of the present invention as long as can realize the effect that communicates between it by network.For example, user terminal 9 can provide system and/or information issuing control system 8 to be connected with described carrier content by wireless network (for example mobile communications network that provides of China Mobile, for example GSM network); Again for example, described system 8 can pass through internet (Internet) and be connected with third party system 7, and those skilled in the art can realize that in conjunction with prior art these change example.
Fig. 5 illustrates according to the first embodiment of the present invention, the structural representation of the control device that releases news according to carrier content category message in information issuing control system.In the present embodiment, described control device 4 comprises first deriving means 41 and first definite device 42, wherein said first deriving means 41 is used to obtain the content category message of carrier, and described information will be released on the described carrier, and described first determines that device 42 is used for according to the definite information that can be released on the described carrier of described content category message.These two devices match and realize selecting the function that the alternate information conduct that is complementary with described carrier content classification will be published to the information (subclass of alternate information) on the described carrier from all alternate information (alternate information complete or collected works), further by the described distributing device 5 of Fig. 4 definite information (for example advertising message) that finally is distributed on the described carrier from described alternate information subclass.
Particularly, in the present embodiment, described first deriving means 41 comprises the 5th deriving means 411, it is used for obtaining described content category message from the third party system, for example needed content category message has been stored in this described third party system in advance, and described third party system can provide this content category message according to request.Described first determines that device 42 comprises that the 5th determines device 421, and its all alternate information that are used for summary info and described content category message are complementary are as the information that can be released on the described carrier.For realizing this device 421, all alternate information and described content category message should have comparability, preferably all be provided with a summary info at each alternate information, these summary infos are used to represent the main contents of this alternate information, for example when described content category message was the word of text character, described summary info also was the word of text character.Particularly, device 421 will install 411 content category messages that the obtain summary info corresponding with every alternate information and compare, and all alternate information that both are complementary are as the information that can be released on the described carrier.For example, when a content category message was represented " notebook ", the alternate information that then described summary info comprises " digital product " can be used as the described information that can be published on the described carrier.And change in the example at one, the described the 5th determines that device 421 comprises that more specifically one the 6th is determined device (not shown among Fig. 5), it is used for summary info and corresponding to all alternate information of described content category message as the information that can be released on the described carrier, in such variation example, have only the alternate information of both consistent (identical) just to can be used as the information that can be released on the described carrier, be that " notebook " is example still with above-mentioned content category message, the alternate information of then having only summary info to comprise " notebook " just can be used as the described information that can be published on the described carrier, does not repeat them here.
Further, Fig. 6 illustrates according to the first embodiment of the present invention, the structural representation of the 5th deriving means in first deriving means 41 shown in Figure 5.In the present embodiment, described the 5th deriving means 411 comprises first request unit 4111, first receiving device 4112 and the 6th deriving means 4113.Wherein, described first request unit 4111 is used for sending to described third party system the solicited message of the described content category message of request; Described first receiving device 4112 is used to receive the feedback information from the third party system, comprises described content category message in the wherein said feedback information; Described the 6th deriving means 4113 is used for obtaining described content category message according to described feedback information.These three devices cooperate finishes the function of obtaining described content category message from the third party system.Preferably, described third party system can be specifically designed to the content category message that described carrier is provided, and for example it can be a professional services organization (a third party system 7 for example shown in Figure 4).Particularly, preferably comprise the identification information that is requested carrier in device 4111 solicited messages of sending, for example when described carrier was webpage, described identification information is this webpage corresponding uniform resource locator (URL) preferably; Described device 4113 is used for directly extracting described content category message from this feedback information, preferably extracts this classified information according to predetermined data format, does not repeat them here.
Obtain the different modes of content category message at first deriving means, Fig. 7 illustrates according to a second embodiment of the present invention, structural representation that changes example of first deriving means shown in Figure 5.In the present embodiment, described first deriving means 41 ' comprise second deriving means 412 and the 3rd deriving means 413.Wherein, described second deriving means 412 is used to obtain the indication information of described carrier; Described the 3rd deriving means 413 is used for obtaining described content category message according to described carrier indication information.In conjunction with Fig. 5, Fig. 6, it will be appreciated by those skilled in the art that these two device cooperations obtain described content category message voluntarily.Particularly, according to the difference of device 412 indication informations that obtained, described the 3rd deriving means can be realized by different way.In the present embodiment, described indication information is the identification information of described carrier, and correspondingly, the 3rd deriving means 413 comprises the 4th deriving means 4131, and it is used for obtaining according to described signal of carrier information the content of described carrier; And second determine device 4132, and it is used for the content of described carrier is analyzed to determine described content category message.It will be appreciated by those skilled in the art that when described carrier is webpage this identification information can be URL(uniform resource locator) (URL) information of this webpage, preferably, described identification information sends to described device 412 by a user terminal; Accordingly, described device 4131 can obtain this webpage from the web page server at this webpage place according to this URL, can label information or TAG information be analyzed and selection portion is divided label information or the TAG information classifying content as this webpage correspondence according to comprising in this webpage and install 4132, change in the example at one, device 4132 also can carry out transcript analysis to described carrier and determine described content category message, for example when this webpage relates generally to the relevant news of the lasting rise in price of crude oil, then the content category message of this webpage correspondence can be confirmed to be " news ", classification such as " finance and economicss " does not repeat them here.
Change in the example at one shown in Figure 7, the indication information that described device 412 is obtained is the content of described carrier itself, this moment, described the 3rd deriving means 413 included only the 3rd definite device (not shown among Fig. 7), it is used for the content of described carrier is analyzed to determine described content category message, such device can be realized with reference to said apparatus 4132, will not give unnecessary details
Further, obtain the different modes of content category message at first deriving means, Fig. 8 illustrates a third embodiment in accordance with the invention again, and another changes the structural representation of example first deriving means shown in Figure 5.In the present embodiment, described first deriving means, 41 ＂ comprise second receiving trap 414, and it is used to receive the solicited message from the described information of request of user terminal; And the 4th determine device 415, and it is used for determining according to described request information the content category message of described carrier.It will be appreciated by those skilled in the art that the solicited message that described device 414 receives can directly be sent by user terminal, also can be in carrier of request or send (for example embodiment illustrated in fig. 4) afterwards by user terminal.Preferably, comprised a pairing content category message of carrier in the described request information, can directly determine described content category message, for example directly extracted this classified information from predetermined information bit according to described request information so install 415.And change in the example at one, described request information does not comprise described content category message, but comprises the indication information of described carrier, the identification information of this carrier for example, in such variation example, then install 415 and can realize with reference to the 3rd deriving means 413 shown in Figure 7, do not repeat them here.
Fig. 9 illustrates a third embodiment in accordance with the invention, and shown in Figure 5 first determines the structural representation of the 5th definite device in the device 42.In the present embodiment, the described the 5th determines that device 421 comprises first judgment means the 4211, the 7th definite device 4212 and the 8th definite device 4213.Wherein, described first judgment means 4211 is used to judge whether to exist the information that can be released on the described carrier; The described the 7th determines that device 4212 is used for when not having the information that can be released on the described carrier all alternate information as the information that can be released on the described carrier; The described the 8th determines that device 4213 is used for corresponding to all alternate information of next stage classified information with summary info and described content category message as the information that can be released on the described carrier.It will be appreciated by those skilled in the art that this first judgment means 4211 is used to avoid via determining that any one can be released to the generation of the information state on the described carrier after the processing of first deriving means.When the judged result of this device 4211 when being sure, promptly there is the described information that can be released on the described carrier, then calling device 4213; On the contrary, when the judged result of this device 4211 negate, the set of promptly selecting from all alternate information that can be distributed to the information on the described carrier is an empty set, and then calling device 4212.
Particularly, the described the 8th determines that device 4213 is used to handle the situation that described content category message adopts the multiclass classification mode.For example described content category message is subdivided into N level classification, and at this moment, whether consistent the classified information that this device 4213 will next stage (refinement) as judging itself and the summary info of alternate information foundation.Change in the example at one, this device 4213 also can select the classified information of any one-level as described basis for estimation, and this does not influence flesh and blood of the present invention, does not repeat them here.
Further, those skilled in the art understand, adopt at described content category message under the situation of multiclass classification mode, above-mentioned shown in Figure 5 first determines device and/or the 5th definite device, and the unshowned the 6th definite device among Fig. 5, all can realize that this can not repeat them here so that matching process is more accurate by the described the 8th definite device 4213.
Further, it will be appreciated by those skilled in the art that above-mentioned Fig. 1～embodiment illustrated in fig. 10 and change preferably advertising message of information related in the example, can also be out of Memory.For example described information can be the information relevant with the supplier of described carrier, for example is used for introducing the information (for example being shown in the information in the advertisement column of MSN Messenger the latter half) of this application program (for example MSN Messenger) or introduces relevant information of described application developers or the like; Again for example, change in the example at another, described information can be the information of determining at random, and this does not influence flesh and blood of the present invention, does not repeat them here.Similarly, described carrier also can be a various ways, webpage (HTTP webpage or WAP page) preferably for example, also can Email or SMS (short message service), for example can be again the zone (advertisement column of for example above-mentioned MSN Messenger) that is used for releasing news in interactive TV webpage, the application program.
Those skilled in the art also understand, and the present invention can be applied to multiple user terminal, for example mobile phone, personal digital assistant, notebook, desk-top computer, TV signal receiving apparatus, set-top box or blackberry, blueberry.According to different user terminals, the present invention can suitably change, and for example when described user terminal was TV signal receiving apparatus, then the network described in Fig. 4～Fig. 6 can be a cable TV network, and this does not influence flesh and blood of the present invention.
More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.
Claims (32)
1. a control method that releases news according to carrier content category message in information issuing control system wherein, comprises the steps:
A. obtain the content category message of carrier, wherein, described information will be released on the described carrier;
B. according to the definite information that can be released on the described carrier of described content category message.
2. method according to claim 1, wherein, described step a comprises the steps:
A1. obtain the indication information of described carrier;
A2. obtain described content category message according to described carrier indication information.
3. method according to claim 2, wherein, described indication information is the identification information of described carrier, wherein, described step a2 comprises the steps:
-obtain the content of described carrier according to described signal of carrier information;
-content of described carrier is analyzed to determine described content category message.
4. method according to claim 2, wherein, described indication information is the content of described carrier, wherein, described step a2 comprises the steps:
-content of described carrier is analyzed to determine described content category message.
5. method according to claim 1, wherein, described step a comprises the steps:
A1 '. obtain described content category message from the third party system.
6. method according to claim 5, wherein, described step a1 ' comprises the steps:
-send the solicited message of the described content category message of request to described third party system;
-receive feedback information from the third party system, comprise described content category message in the wherein said feedback information;
-obtain described content category message according to described feedback information.
7. method according to claim 1, wherein, described step a comprises the steps:
A1 ＂. receive solicited message from the described information of request of user terminal;
A2 ＂. determine the content category message of described carrier according to described request information.
8. method according to claim 7 wherein, comprises the content category message of described carrier in the described request information.
9. according to each described method in the claim 1 to 8, wherein, described step b comprises the steps:
B1. all alternate information that summary info and described content category message are complementary are as the information that can be released on the described carrier.
10. method according to claim 9, wherein, described step b1 comprises the steps:
I. with summary info and corresponding to all alternate information of described content category message as the information that can be released on the described carrier.
11. method according to claim 10, wherein, described step b1 also comprises the steps:
Ii. judge whether to exist the information that can be released on the described carrier;
Iii. if there is not the information that can be released on the described carrier, then with all alternate information as the information that can be released on the described carrier.
12. according to each described method in the claim 1 to 11, wherein, the content category message of described each carrier comprises multiclass classification information.
13. method according to claim 12, wherein, described step b comprises the steps:
-with corresponding to all alternate information of next stage classified information of summary info and described content category message as the information that can be released on the described carrier.
14. a control device that releases news according to carrier content category message in information issuing control system is characterized in that, comprising:
First deriving means is used to obtain the content category message of carrier, and wherein, described information will be released on the described carrier; And
First determines device, is used for according to the definite information that can be released on the described carrier of described content category message.
15. control device according to claim 14, wherein, described first deriving means comprises:
Second deriving means is used to obtain the indication information of described carrier; And
The 3rd deriving means is used for obtaining described content category message according to described carrier indication information.
16. control device according to claim 15, wherein, described indication information is the identification information of described carrier, and wherein, described the 3rd deriving means comprises:
The 4th deriving means is used for obtaining according to described signal of carrier information the content of described carrier; And
Second determines device, is used for the content of described carrier is analyzed to determine described content category message.
17. control device according to claim 15, wherein, described indication information is the content of described carrier, and wherein, described the 3rd deriving means comprises:
The 3rd determines device, is used for the content of described carrier is analyzed to determine described content category message.
18. control device according to claim 14, wherein, described first deriving means comprises:
The 5th deriving means is used for obtaining described content category message from the third party system.
19. control device according to claim 18, wherein, described the 5th deriving means comprises:
First request unit is used for sending to described third party system the solicited message of the described content category message of request;
First receiving device is used to receive the feedback information from the third party system, comprises described content category message in the wherein said feedback information; And
The 6th deriving means is used for obtaining described content category message according to described feedback information.
20. control device according to claim 14, wherein, described first deriving means comprises:
Second receiving trap is used to receive the solicited message from the described information of request of user terminal; And
The 4th determines device, is used for determining according to described request information the content category message of described carrier.
21. control device according to claim 20 wherein, comprises the content category message of described carrier in the described request information.
22. according to each described control device in the claim 14 to 21, wherein, described first determines that device comprises:
The 5th determines device, and all alternate information that are used for summary info and described content category message are complementary are as the information that can be released on the described carrier.
23. control device according to claim 22, wherein, the described the 5th determines that device comprises:
The 6th determines device, is used for summary info and corresponding to all alternate information of described content category message as the information that can be released on the described carrier.
24. control device according to claim 23, wherein, the described the 5th determines that device also comprises:
First judgment means is used to judge whether to exist the information that can be released on the described carrier; And
The 7th determines device, is used for when not having the information that can be released on the described carrier all alternate information as the information that can be released on the described carrier.
25. according to each described control device in the claim 14 to 24, wherein, the content category message of described each carrier comprises multiclass classification information.
26. control device according to claim 25, wherein, described first determines that device comprises:
The 8th determines device, is used for corresponding to all alternate information of next stage classified information with summary info and described content category message as the information that can be released on the described carrier.
27. according to each described method in the claim 1 to 13 and/or according to each described control device in the claim 14 to 26, wherein, described content category message is used to indicate the classification of carrier content.
28. according to each described method in the claim 1 to 13 and/or according to each described control device in the claim 14 to 27, wherein, described carrier comprises each in the following content:
-webpage;
-Email;
-SMS (short message service); Perhaps
-in application program, be used to show the zone of described information.
29. one kind is used for the information issuing control system that releases news according to carrier content category message, it is characterized in that, comprises according to each described control device in the claim 14 to 28.
30. information issuing control system according to claim 29 wherein, also comprises distributing device, is used for to the described information of described carrier issue.
31. according to claim 29 or 30 described information issuing control systems, wherein, also comprise the third party system, be used for sending described content category message to described control device.
32. according to each described information issuing control system in the claim 29 to 31, wherein, also comprise database, be used to store described information at least.
33. according to each described method in the claim 1 to 13 and/or according to each described control device in the claim 14 to 28 and/or according to each described information issuing control system in the claim 29 to 31, wherein, described information comprises each in the following content:
-advertising message;
-the information relevant with the supplier of described carrier; And
-definite at random information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100333907A CN101499077A (en) | 2008-01-31 | 2008-01-31 | Control device and method for issuing information according to carrier content classification information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100333907A CN101499077A (en) | 2008-01-31 | 2008-01-31 | Control device and method for issuing information according to carrier content classification information |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101499077A true CN101499077A (en) | 2009-08-05 |
Family
ID=40946151
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2008100333907A Pending CN101499077A (en) | 2008-01-31 | 2008-01-31 | Control device and method for issuing information according to carrier content classification information |
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| CN (1) | CN101499077A (en) |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102740240A (en) * | 2011-03-31 | 2012-10-17 | 中兴通讯股份有限公司 | Method, terminal and system for publishing advertising business |
| WO2014008654A1 (en) * | 2012-07-12 | 2014-01-16 | Google Inc. | Systems and methods for selecting content using webref entities |
| CN103747303A (en) * | 2014-02-07 | 2014-04-23 | 合一信息技术（北京）有限公司 | Advertisement putting method and device for additionally putting advertisements to target crowds |
| CN104361415A (en) * | 2014-11-27 | 2015-02-18 | 新浪网技术(中国)有限公司 | Selection method and device for show information |
| CN105045589A (en) * | 2015-07-17 | 2015-11-11 | 天脉聚源（北京）科技有限公司 | Method and device for displaying issuing information |
| CN104090917B (en) * | 2014-06-13 | 2017-06-23 | 北京百度网讯科技有限公司 | A kind of method and apparatus for providing information to be released |
| CN108154384A (en) * | 2011-07-13 | 2018-06-12 | 阿里巴巴集团控股有限公司 | Advertisement placement method, advertisement releasing server and advertisement delivery system |
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2008
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102740240A (en) * | 2011-03-31 | 2012-10-17 | 中兴通讯股份有限公司 | Method, terminal and system for publishing advertising business |
| CN108154384A (en) * | 2011-07-13 | 2018-06-12 | 阿里巴巴集团控股有限公司 | Advertisement placement method, advertisement releasing server and advertisement delivery system |
| WO2014008654A1 (en) * | 2012-07-12 | 2014-01-16 | Google Inc. | Systems and methods for selecting content using webref entities |
| CN103747303A (en) * | 2014-02-07 | 2014-04-23 | 合一信息技术（北京）有限公司 | Advertisement putting method and device for additionally putting advertisements to target crowds |
| CN103747303B (en) * | 2014-02-07 | 2016-01-13 | 合一信息技术（北京）有限公司 | A kind of advertisement placement method and device chasing after throwing for crowd's orientation |
| CN104090917B (en) * | 2014-06-13 | 2017-06-23 | 北京百度网讯科技有限公司 | A kind of method and apparatus for providing information to be released |
| CN104361415A (en) * | 2014-11-27 | 2015-02-18 | 新浪网技术(中国)有限公司 | Selection method and device for show information |
| CN104361415B (en) * | 2014-11-27 | 2018-04-20 | 新浪网技术(中国)有限公司 | A kind of choosing method and device for showing information |
| CN105045589A (en) * | 2015-07-17 | 2015-11-11 | 天脉聚源（北京）科技有限公司 | Method and device for displaying issuing information |
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Application publication date: 20090805 |