CN107305667A - User's portrait acquisition methods and device based on trip custom - Google Patents
User's portrait acquisition methods and device based on trip custom Download PDFInfo
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- CN107305667A CN107305667A CN201610241057.XA CN201610241057A CN107305667A CN 107305667 A CN107305667 A CN 107305667A CN 201610241057 A CN201610241057 A CN 201610241057A CN 107305667 A CN107305667 A CN 107305667A
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Abstract
The present invention provides a kind of user's portrait acquisition methods and device based on trip custom, and this method includes：Obtain user's the location of each period in preset time period, and the semantic description of binding site；Obtain the frequency that user appears in each special screne in preset time period；The aggregate user semantic description of the resident point of all periods and user in preset time period appear in the frequency of each special screne in preset time period, the Expressive Features vector formed under user's trip scene；The Expressive Features vector gone on a journey to user under scene is clustered, and obtains user's portrait.This method can obtain user portrait of the user under trip scene, while can be drawn a portrait according to user carries out different subsidy, popularization and marketing strategies etc. for different customer groups, can also apply user portrait in different scenes.
Description
Technical field
The present invention relates to field of computer technology, more particularly to a kind of user based on trip custom
Portrait acquisition methods and device.
Background technology
User's portrait is also known as user role (Persona), and targeted customer, connection are delineated as one kind
It is the effective tool of user's demand and design direction, user's portrait has been obtained widely in each field
Using.User's portrait is a kind of carrier that can be combined together qualitative and quantitative method very well,
One can be obtained by the early stage investigation of quantification for customer group more accurately to recognize, rear
User's priority can be ranked up well in the foundation of the user role of phase, by core
, larger user focuses on to highlight.
At present, user's portrait comes true under big data scene；Search engine passes through user's
Search custom obtains user's portrait；Electric business platform by user electric business website search and purchase
Buy behavior and obtain user's portrait；It is social to be accustomed to obtaining and social platform is by the friend relation of user
Obtain user's portrait.But in the prior art also not to obtaining use of the user under trip scene
Draw a portrait at family.
Solution is needed at present in consideration of it, how to obtain user portrait of the user under trip scene and turn into
Technical problem certainly.
The content of the invention
To solve above-mentioned technical problem, the present invention provides a kind of user based on trip custom and drawn
As acquisition methods and device, user portrait of the user under trip scene is resulted in.
In a first aspect, the present invention provides a kind of user's portrait acquisition methods based on trip custom,
Including：
Obtain scene information of the user in preset time period residing for each period；
Scene information according to residing for the user each period in preset time period, is obtained
To the semantic description of user's resident point of all periods in preset time period；
Obtain the frequency that user appears in each special screne in preset time period；
Gathering the user in preset time period, the semanteme of the resident point of all periods is retouched
The frequency for appearing in each special screne in preset time period with the user is stated, forms described
Expressive Features vector under user's trip scene；
The Expressive Features vector gone on a journey to the user under scene is clustered, and obtains user's picture
Picture.
Preferably, the semanteme of the user resident point of certain time period in preset time period
Description, including：Certain time period user corresponding with the certain time period resides point.
Preferably, the scene for obtaining user in preset time period residing for each period
Information, including：
Obtain History Order data of the user in preset time period；
According to the History Order data, user's each period in preset time period is obtained
Residing scene information；
And/or,
Obtain the location information that the user equipment that user carries in preset time period is obtained；
According to the location information, acquisition user is in preset time period residing for each period
Scene information.
Preferably, it is described to obtain the frequency that user appears in each special screne in preset time period
It is secondary, including：
Obtain History Order data of the user in preset time period；
According to the History Order data, obtain user and each spy is appeared in preset time period
The frequency of different scene；
And/or,
Obtain the location information that the user equipment that user carries in preset time period is obtained；
According to the location information, obtain user and each particular field is appeared in preset time period
The frequency of scape.
Preferably, the special screne, including：Airport, railway station, cinema, market and
/ or it is external.
Second aspect, the present invention provides a kind of user's portrait acquisition device based on trip custom,
Including：
First acquisition unit, for obtaining user in preset time period residing for each period
Scene information；
Second acquisition unit, for according to the user in preset time period each period
Residing scene information, the resident point of all periods that obtains user in preset time period
Semantic description；
3rd acquiring unit, each particular field is appeared in for obtaining user in preset time period
The frequency of scape；
Characteristic vector formation unit, for gather the user in preset time period institute sometimes
Between section resident point semantic description and the user each spy is appeared in preset time period
The frequency of different scene, the Expressive Features vector formed under user's trip scene；
4th acquiring unit, the Expressive Features vector for being gone on a journey to the user under scene is carried out
Cluster, obtains user's portrait.
Preferably, the semanteme of the user resident point of certain time period in preset time period
Description, including：Certain time period user corresponding with the period resides point.
Preferably, the first acquisition unit, specifically for
Obtain History Order data of the user in preset time period；
According to the History Order data, user's each period in preset time period is obtained
Residing scene information；
And/or,
Obtain the location information that the user equipment that user carries in preset time period is obtained；
According to the location information, acquisition user is in preset time period residing for each period
Scene information.
Preferably, the 3rd acquiring unit, specifically for
Obtain History Order data of the user in preset time period；
According to the History Order data, obtain user and each spy is appeared in preset time period
The frequency of different scene；
And/or,
Obtain the location information that the user equipment that user carries in preset time period is obtained；
According to the location information, obtain user and each particular field is appeared in preset time period
The frequency of scape.
Preferably, the special screne, including：Airport, railway station, cinema, market and
/ or it is external.
As shown from the above technical solution, user's portrait acquisition side of the invention based on trip custom
Method and device, build under user's trip scene by using the resident point and trip custom of user
Expressive Features vector, and Expressive Features vector is clustered, user is obtained in trip scene
Under user's portrait, can be drawn a portrait according to the user and different benefits are carried out for different customer groups
Patch, popularization and marketing strategy etc., can also apply user portrait in different scenes.
Brief description of the drawings
In order to illustrate more clearly of the embodiment of the present disclosure or technical scheme of the prior art, below
The accompanying drawing used required in embodiment or description of the prior art will be briefly described, show and
Easy insight, drawings in the following description are only some embodiments of the present disclosure, for this area
, on the premise of not paying creative work, can also be according to these for those of ordinary skill
Figure obtains other accompanying drawings.
Fig. 1 is that a kind of user's portrait based on trip custom that the embodiment of the disclosure one is provided is obtained
Take the schematic flow sheet of method；
Fig. 2 is that one kind of user's portrait acquisition methods based on trip custom shown in Fig. 1 has more
The schematic flow sheet of body；
Fig. 3 is a kind of user's portrait based on trip custom that another embodiment of the disclosure is provided
The structural representation of acquisition device.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present disclosure, to the technical side in the embodiment of the present disclosure
Case is clearly and completely described, it is clear that described embodiment is only the disclosure one
Divide embodiment, rather than whole embodiments.Based on the embodiment in the disclosure, this area is general
The every other embodiment that logical technical staff is obtained under the premise of creative work is not made,
Belong to the scope of disclosure protection.
Fig. 1 is that a kind of user's portrait based on trip custom that the embodiment of the disclosure one is provided is obtained
Take the schematic flow sheet of method, reference picture 1, this method comprises the following steps：
The scene information of S1, acquisition user in preset time period residing for each period.
Wherein, the preset time period is preferably daily 24 hours, can be small by daily 24
When be divided into multiple different periods.
In a particular application, the step S1, can include：
Obtain History Order data of the user in preset time period；
According to the History Order data, user's each period in preset time period is obtained
Residing scene information；
And/or,
Obtain user carries in preset time period user equipment (User Equipment, letter
Claim UE) obtain location information；
According to the location information, acquisition user is in preset time period residing for each period
Scene information.
In a particular application, the positioner inside the user equipment that can be carried by user is obtained
Positioner inside the location information of user in preset time period, the user equipment can be with
For global positioning system (Global Positioning System, abbreviation GPS) or other use
In the device positioned, the present embodiment is not limited.
In a particular application, for example, the preset time period can be 3 months, this reality
Apply example not to be limited, can be selected according to actual conditions.
S2, the scene letter according to residing for the user each period in preset time period
Breath, the semantic description for the resident point of all periods that obtains user in preset time period.
In a particular application, the resident point of user certain time period in preset time period
Semantic description, including：Certain time period user corresponding with the certain time period resides point.
So that preset time period is daily 24 hours as an example, as shown in Fig. 2 the user exists
The semantic description of the resident point of certain time period can be vector in preset time period
Vector1：(00:00-06:59 residential quarters ..., 08:00-08:59 schools, 09:00-18:59
Office building, 19:00-19:59 markets, 20:00-23:59 residential quarters).
S3, acquisition user appear in the frequency of each special screne in preset time period.
In a particular application, the special screne, can include：Airport, railway station, film
Institute, market and/or foreign countries etc..
So that preset time period is 3 months as an example, as shown in Fig. 2 the user obtained was at 3 months
Inside appearing in the frequency of each special screne can be：Vector Vector2：(user in 3 months
The frequency on airport is appeared in, the frequency ... at the train station, 3 months occurs in user in 3 months
There is the frequency abroad in interior user).
In a particular application, the step S3, can include：
Obtain History Order data of the user in preset time period；
According to the History Order data, obtain user and each spy is appeared in preset time period
The frequency of different scene；
And/or,
Obtain the location information that the user equipment that user carries in preset time period is obtained；
According to the location information, obtain user and each particular field is appeared in preset time period
The frequency of scape.
It should be noted that the present embodiment is not intended to limit the step S3 and step 1-2's
In the present embodiment tandem, i.e., can both first carry out the step 1 and 2, then perform
The step 3；The step 3 can also be first carried out, then performs the step 1 and 2.
S4, set user's resident point of all periods in preset time period semanteme
Description and the user appear in the frequency of each special screne in preset time period, form institute
State the Expressive Features vector under user's trip scene.
As shown in Fig. 2 be daily 24 hours with preset time period, preset time period be 3
Exemplified by individual month, Vector1+Vector2, the description that can be formed under user's trip scene is special
Levy vector.
S5, the Expressive Features vector gone on a journey to the user under scene are clustered, and obtain user
Portrait.
User's portrait acquisition methods based on trip custom of the present embodiment, apply and are taken with user
In the server of the UE wireless communication connections of band, practised by using the resident point and trip of user
The used Expressive Features vector built under user's trip scene, and Expressive Features vector is gathered
Class, obtains user portrait of the user under trip scene, can be according to user portrait for not
Same customer group carries out different subsidies, Promotion Strategy (for example can for the personage generally gone on business
More the preferential of machine is picked to give；For there is the colony for reimbursement of calling a taxi to encourage use more
Trip of taxi etc.) and marketing strategy (for example insured for different user groups, tried
Drive and 0vehicle marketing etc.) etc., user portrait can also be applied in different scenes and (used
The application scenarios of family portrait are very more, and every place for having individual difference is required for).
Fig. 3 shows a kind of user based on trip custom that another embodiment of the disclosure is provided
The structural representation of portrait acquisition device, reference picture 3, device includes：First acquisition unit
31st, second acquisition unit 32, the 3rd acquiring unit 33, characteristic vector formation unit 34 and the
Four acquiring units 35；
First acquisition unit 31, for obtaining user's each period in preset time period
Residing scene information；
Second acquisition unit 32, for according to the user in preset time period per for the moment
Between scene information residing for section, all periods that obtain user in preset time period it is resident
The semantic description of point；
3rd acquiring unit 33, each spy is appeared in for obtaining user in preset time period
The frequency of different scene；
Characteristic vector formation unit 34, for gathering user institute in preset time period
The semantic description and the user for having the resident point of period are appeared in often in preset time period
The frequency of one special screne, the Expressive Features vector formed under user's trip scene；
4th acquiring unit 35, for the Expressive Features vector under scene of being gone on a journey to the user
Clustered, obtain user's portrait.
Wherein, the preset time period is preferably daily 24 hours, can be small by daily 24
When be divided into multiple different periods.
In a particular application, the first acquisition unit 31, can be specifically for
Obtain History Order data of the user in preset time period；
According to the History Order data, user's each period in preset time period is obtained
Residing scene information；
And/or,
Obtain the location information that the user equipment that user carries in preset time period is obtained；
According to the location information, acquisition user is in preset time period residing for each period
Scene information.
In a particular application, the user that the first acquisition unit 31 can be carried by user sets
Standby internal positioner obtains the location information of the user in preset time period, and the user sets
Standby internal positioner can for GPS or other be used for the device that is positioned, this reality
Example is applied not to be limited.
In a particular application, for example, the preset time period can be 3 months, this reality
Apply example not to be limited, can be selected according to actual conditions.
In a particular application, the resident point of user certain time period in preset time period
Semantic description, including：Certain time period user corresponding with the period resides point.
So that preset time period is daily 24 hours as an example, the user is in preset time period
The semantic description of the resident point of interior certain time period can be vector Vector1：(00:00-06:59
Residential quarter ..., 08:00-08:59 schools, 09:00-18:59 office buildings, 19:00-19:59
Market, 20:00-23:59 residential quarters).
In a particular application, the 3rd acquiring unit 33, can be specifically for
Obtain History Order data of the user in preset time period；
According to the History Order data, obtain user and each spy is appeared in preset time period
The frequency of different scene；
And/or,
Obtain the location information that the user equipment that user carries in preset time period is obtained；
According to the location information, obtain user and each particular field is appeared in preset time period
The frequency of scape.
In a particular application, the special screne, can include：Airport, railway station, film
Institute, market and/or foreign countries etc..
So that preset time period is 3 months as an example, the user that the 3rd acquiring unit 33 is obtained
The frequency of each special screne was appeared in 3 months to be：Vector Vector2：(3
User appears in the frequency on airport in month, and the frequency ... at the train station occurs in user in 3 months,
There is the frequency abroad in user in 3 months).
The characteristic vector formation unit 34 can form described by Vector1+Vector2
Expressive Features vector under user's trip scene.
User's portrait acquisition device based on trip custom of the present embodiment, can be applicable to and user
In the server of the UE wireless communication connections of carrying, user is resulted under trip scene
User draws a portrait, can be drawn a portrait according to the user for different customer groups carry out different subsidies,
Promotion Strategy and marketing strategy etc., can also apply user portrait in different scenes.
For device embodiment, because it is substantially similar to embodiment of the method, so description
It is fairly simple, the relevent part can refer to the partial explaination of embodiments of method.
It should be noted that in all parts of the device of the disclosure, to be realized according to it
Function and logical partitioning has been carried out to part therein, still, the present disclosure is not limited thereto, can
To be repartitioned or be combined to all parts as needed, for example, can be by some portions
Part is combined as single part, or some parts can be further broken into more sub-portions
Part.
The all parts embodiment of the disclosure can realize with hardware, or with one or many
The software module run on individual processor is realized, or is realized with combinations thereof.This area
It will be appreciated by the skilled person that microprocessor or digital signal processor can be used in practice
Come realize some or all parts in the system according to the embodiment of the present disclosure some or
Repertoire.The disclosure is also implemented as the part for performing method as described herein
Or whole equipment or program of device are (for example, computer program and computer program production
Product).Such program for realizing the disclosure can be stored on a computer-readable medium, or
There can be the form of one or more signal.Such signal can be from internet website
Download is obtained, and is either provided or is provided in any other form on carrier signal.
It should be noted that above-described embodiment illustrates rather than to enter the disclosure to the disclosure
Row limitation, and those skilled in the art are without departing from the scope of the appended claims
Alternative embodiment can be designed.In the claims, should not be by any ginseng between bracket
Symbol construction is examined into limitations on claims.Word " comprising " does not exclude the presence of the power of not being listed in
Element or step in profit requirement.Word "a" or "an" before element is not arranged
Except there are multiple such elements.The disclosure can be by means of including the hard of some different elements
Part and realized by means of properly programmed computer.If being weighed in the unit for listing equipment for drying
During profit is required, several in these devices can be come specific body by same hardware branch
It is existing.The use of word first, second, and third does not indicate that any order.Can be by these
Word is construed to title.
Embodiment of above is only suitable to the explanation disclosure, and limitation not of this disclosure is relevant
The those of ordinary skill of technical field, in the case where not departing from spirit and scope of the present disclosure,
It can also make a variety of changes and modification, therefore all equivalent technical schemes fall within the disclosure
Category, the scope of patent protection of the disclosure should be defined by the claims.
Claims (10)
- The acquisition methods 1. a kind of user based on trip custom draws a portrait, it is characterised in that including：Obtain scene information of the user in preset time period residing for each period；Scene information according to residing for the user each period in preset time period, is obtained To the semantic description of user's resident point of all periods in preset time period；Obtain the frequency that user appears in each special screne in preset time period；Gathering the user in preset time period, the semanteme of the resident point of all periods is retouched The frequency for appearing in each special screne in preset time period with the user is stated, forms described Expressive Features vector under user's trip scene；The Expressive Features vector gone on a journey to the user under scene is clustered, and obtains user's picture Picture.
- 2. according to the method described in claim 1, it is characterised in that the user is default The semantic description of the resident point of certain time period in time cycle, including：Certain time period and should Period corresponding user resides point.
- 3. according to the method described in claim 1, it is characterised in that the acquisition user exists Scene information in preset time period residing for each period, including：Obtain History Order data of the user in preset time period；According to the History Order data, user's each period in preset time period is obtained Residing scene information；And/or,Obtain the location information that the user equipment that user carries in preset time period is obtained；According to the location information, acquisition user is in preset time period residing for each period Scene information.
- 4. according to the method described in claim 1, it is characterised in that the acquisition user exists The frequency of each special screne is appeared in preset time period, including：Obtain History Order data of the user in preset time period；According to the History Order data, obtain user and each spy is appeared in preset time period The frequency of different scene；And/or,Obtain the location information that the user equipment that user carries in preset time period is obtained；According to the location information, obtain user and each particular field is appeared in preset time period The frequency of scape.
- 5. according to the method described in claim 1, it is characterised in that the special screne, Including：Airport, railway station, cinema, market and/or foreign countries.
- The acquisition device 6. a kind of user based on trip custom draws a portrait, it is characterised in that including：First acquisition unit, for obtaining user in preset time period residing for each period Scene information；Second acquisition unit, for according to the user in preset time period each period Residing scene information, the resident point of all periods that obtains user in preset time period Semantic description；3rd acquiring unit, each particular field is appeared in for obtaining user in preset time period The frequency of scape；Characteristic vector formation unit, for gather the user in preset time period institute sometimes Between section resident point semantic description and the user each spy is appeared in preset time period The frequency of different scene, the Expressive Features vector formed under user's trip scene；4th acquiring unit, the Expressive Features vector for being gone on a journey to the user under scene is carried out Cluster, obtains user's portrait.
- 7. device according to claim 6, it is characterised in that the user is default The semantic description of the resident point of certain time period in time cycle, including：Certain time period and should Period corresponding user resides point.
- 8. device according to claim 6, it is characterised in that described first obtains single Member, specifically forObtain History Order data of the user in preset time period；According to the History Order data, user's each period in preset time period is obtained Residing scene information；And/or,Obtain the location information that the user equipment that user carries in preset time period is obtained；According to the location information, acquisition user is in preset time period residing for each period Scene information.
- 9. device according to claim 6, it is characterised in that the described 3rd obtains single Member, specifically forObtain History Order data of the user in preset time period；According to the History Order data, obtain user and each spy is appeared in preset time period The frequency of different scene；And/or,Obtain the location information that the user equipment that user carries in preset time period is obtained；According to the location information, obtain user and each particular field is appeared in preset time period The frequency of scape.
- 10. device according to claim 6, it is characterised in that the special screne, Including：Airport, railway station, cinema, market and/or foreign countries.
Priority Applications (14)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610241057.XA CN107305667A (en) | 2016-04-18 | 2016-04-18 | User's portrait acquisition methods and device based on trip custom |
| GB1802571.8A GB2556780A (en) | 2015-08-20 | 2016-08-22 | Method and system for predicting current order information on the basis of historical order |
| JP2018508657A JP2018528535A (en) | 2015-08-20 | 2016-08-22 | System and method for determining information related to a current order based on past orders |
| AU2016309857A AU2016309857A1 (en) | 2015-08-20 | 2016-08-22 | Systems and methods for determining information related to a current order based on historical orders |
| PCT/CN2016/096222 WO2017028821A1 (en) | 2015-08-20 | 2016-08-22 | Method and system for predicting current order information on the basis of historical order |
| SG11201801375UA SG11201801375UA (en) | 2015-08-20 | 2016-08-22 | Systems and methods for determining information related to a current order based on historical orders |
| HK18113333.9A HK1254330A1 (en) | 2015-08-20 | 2016-08-22 | Method and system for predicting current order information on the basis of historical order |
| EP16836685.4A EP3340092A4 (en) | 2015-08-20 | 2016-08-22 | Method and system for predicting current order information on the basis of historical order |
| KR1020187006029A KR20180037015A (en) | 2015-08-20 | 2016-08-22 | System and method for determining information related to a current order based on past orders |
| US15/896,035 US20180181910A1 (en) | 2015-08-20 | 2018-02-13 | Systems and methods for determining information related to a current order based on historical orders |
| PH12018550018A PH12018550018A1 (en) | 2015-08-20 | 2018-02-20 | Systems and methods for determining information related to a current order based on historical orders |
| AU2019101777A AU2019101777A4 (en) | 2015-08-20 | 2019-11-20 | Systems and methods for determining information related to a current order based on historical orders |
| AU2019268117A AU2019268117A1 (en) | 2015-08-20 | 2019-11-20 | Systems and methods for determining information related to a current order based on historical orders |
| JP2020009028A JP6878629B2 (en) | 2015-08-20 | 2020-01-23 | Systems and methods for determining information related to the current order based on past orders |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610241057.XA CN107305667A (en) | 2016-04-18 | 2016-04-18 | User's portrait acquisition methods and device based on trip custom |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107305667A true CN107305667A (en) | 2017-10-31 |
Family
ID=60151508
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610241057.XA Pending CN107305667A (en) | 2015-08-20 | 2016-04-18 | User's portrait acquisition methods and device based on trip custom |
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| Country | Link |
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| CN (1) | CN107305667A (en) |
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| CN109117869A (en) * | 2018-07-20 | 2019-01-01 | 汉纳森（厦门）数据股份有限公司 | User's portrait method, medium and system |
| CN109118270A (en) * | 2018-07-12 | 2019-01-01 | 北京猫眼文化传媒有限公司 | A kind of data extraction method and device |
| CN109636458A (en) * | 2018-12-07 | 2019-04-16 | 北京恒泰实达科技股份有限公司 | A kind of rail traffic user portrait generation method |
| CN109784550A (en) * | 2018-12-29 | 2019-05-21 | 广州慧睿思通信息科技有限公司 | A kind of schedule planning system and method based on intelligent sensing equipment |
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