CN107209731A - System, method and program that issue to advertisement dynamic image is managed - Google Patents

Abstract

The present invention distributes a moving picture for advertisement related to a moving picture viewed by a user. A system according to one embodiment includes an advertising video management server for managing advertising video and one or more video distribution servers for distributing the video. The advertising moving image management server receives an advertising moving image from a distribution user and stores it in association with the distribution user, and transmits advertising moving image information related to the stored advertising moving image to the moving image distribution server. The moving image publishing server responds to the request from the terminal device of the viewing and listening user to send the picture data of the playing picture to the terminal device of the watching and listening user. At the point in time, the playing screen of the advertising moving image associated with the posting user is played based on the advertising moving image information received from the advertising moving image management server.

Description

System, method and program for managing distribution of moving images for advertising

technical field

This application claims priority based on Japanese Patent Application No. 2015-027183 (filing date: February 16, 2015), and the entire contents thereof are incorporated in this specification by reference.

The present invention relates to a system, method and program for managing distribution of moving images for advertisement.

Background technique

Conventionally, various advertisements have been distributed in a system for distributing content such as moving images via the Internet or the like (for example, refer to Patent Document 1). For example, in a system that distributes moving images posted by users, moving images for advertisements are played at a time period such as immediately before the moving images are played.

prior art literature

patent documents

Patent Document 1: Japanese Unexamined Patent Publication No. 2012-253604

Contents of the invention

The technical problem to be solved by the invention

However, in the above-mentioned system, there are cases where the user chooses to skip watching the advertising video because he is tired of viewing the advertising video. In addition, advertisements may affect viewing of moving images that one would like to watch, and may cause users to have a negative impression of the products, services, etc. that are the object of the advertisement. Therefore, although it is conceivable to distribute some advertisements of goods or services related to the viewed video content, in this case, the viewed video content restricts the goods or services to be advertised. In this way, it is preferable to deliver to the user a moving picture for advertisement that is not dependent on the content of the moving picture being watched but is related to the moving picture.

One of the objects of the embodiments of the present invention is to distribute a video for advertisement related to a video viewed by a user. Other objects of the embodiments of the present invention will become apparent by referring to the entire contents of this specification.

Solutions for technical problems

A system according to an embodiment of the present invention includes an advertising moving image management server for managing advertising moving images and one or more moving image distribution servers for distributing moving images, and the distribution of the advertising moving images For management, the advertising dynamic image management server has: a storage device for storing information; and one or more computer processors; the advertising dynamic image management server possesses one or more computer processors by executing A readable command to execute the following steps: a step of storing the moving image for advertisement, accepting the moving image for advertisement from the posting user, and storing the moving image for advertisement in association with the posting user in the storage device; and sending The step of moving image information for advertisement is a step of sending the moving image information for advertisement related to the moving image for advertisement stored in the storage device to the moving image distribution server; the moving image distribution server has one or more Computer processor; one or more computer processors possessed by the dynamic image distribution server executes readable commands by executing a request from an audio-visual user’s terminal device to send the picture data of the playing picture to the audio-visual The step of the user's terminal device, the play screen is a play screen for playing the general moving image released by the publishing user, and it is playing at a specified time point according to the moving image for advertisement received from the moving image management server for advertising. The playing screen of the advertising dynamic image associated with the posting user determined based on the image information.

The method according to one embodiment of the present invention is executed by one or more computers, and manages distribution of moving images for advertisements. The step of storing the publishing user in association; and the step of sending the screen data of the playing picture to the terminal device of the viewing user in response to a request from the terminal device of the viewing user. The playing screen of a general moving picture is a playing picture of playing the moving picture for advertisement associated with the posting user at a specified time point.

A medium storing a program according to an embodiment of the present invention manages distribution of moving images for advertisements, and by executing the program on one or more computers, the computers are made to perform the following steps: receiving moving images for advertisements from the distribution user; image, and the step of storing the dynamic image for advertisement in association with the posting user; and the step of sending the screen data of the playing screen to the terminal device of the viewing user in response to a request from the viewing user's terminal device, the The play screen is a play screen for playing a general moving image posted by the posting user, and is a play screen for playing the advertisement-use moving image associated with the posting user at a predetermined time point.

The effect of the invention

According to various embodiments of the present invention, it is possible to distribute a video for advertisement related to a video viewed by a user.

Description of drawings

FIG. 1 is a configuration diagram schematically showing the configuration of a network including a system 1 according to an embodiment of the present invention.

FIG. 2 is a block diagram schematically showing functions of the advertising video management server 10 according to one embodiment.

FIG. 3 is a block diagram schematically showing the functions of the video distribution server 20 in one embodiment.

FIG. 4 is a flowchart showing an example of advertising moving image recruitment and application processing in one embodiment.

FIG. 5 is a diagram showing an example of an advertisement solicitation screen 70 in one embodiment.

FIG. 6 is a diagram showing an example of an item list screen 80A (advertising video application screen) in one embodiment.

FIG. 7 is a diagram showing an example of a moving image registration screen 80B (advertising moving image application screen) in one embodiment.

FIG. 8 is a diagram showing an example of an advertisement video selection screen 90 in one embodiment.

FIG. 9 is a diagram showing an example of a posting user screen 100 in one embodiment.

FIG. 10 is a diagram showing an example of a viewing user screen 110 (playback screen) in one embodiment.

FIG. 11 is a diagram showing an example of a posting user screen 100 in one embodiment.

FIG. 12 is a diagram showing an example of a viewing user screen 110 (playback screen) in one embodiment.

detailed description

FIG. 1 is a configuration diagram schematically showing the configuration of a network including a system 1 according to an embodiment of the present invention. As shown in the figure, a system 1 in one embodiment has: a moving image management server 10 for advertising, which is used to manage moving images for advertising; The video management server 10 is communicably connected, and distributes video. The advertising video management server 10 and the video distribution server 20 are communicably connected to a plurality of terminal devices 30 via a communication network 40 . The advertising video management server 10 in one embodiment provides the user of the terminal device 30 with an advertising matter management service for collecting and applying for advertising video. In addition, the moving image distribution server 20 in one embodiment provides a moving image distribution service for distributing the moving image of the distribution user to the viewing user for the user of the terminal device 30 .

The moving image management server 10 for advertising in one embodiment is constituted as a general computer. ) 15, and these constituent elements are electrically connected to each other through a bus. The CPU 11 loads an operating system and other various programs from the auxiliary memory 15 into the main memory 12 , and executes commands included in the loaded programs. The main memory 12 is for storing programs executed by the CPU 11 and is constituted by, for example, DRAM (Dynamic Random Access Memory) or the like. In addition, the server 10 in one embodiment may be configured using a plurality of computers each having the above-mentioned hardware configuration.

The user interface 13 includes, for example, an information input device such as a keyboard or a mouse that accepts input from an operator, and an information output device such as a liquid crystal display that outputs a calculation result of the CPU 11 . The communication interface 14 is implemented as hardware, firmware, or communication software such as a TCP/IP driver and a PPP driver, or a combination thereof, and is configured to be communicable with the video distribution server 20 and the terminal device 30 via the communication network 40 .

The auxiliary memory 15 is constituted by, for example, a disk drive, and stores various programs such as a control program for providing advertisement item management services. In addition, various data for providing advertisement item management services may also be stored in the auxiliary memory 15 . Various data that can be stored in the auxiliary memory 15 may also be stored in a database server or the like that is physically independent from the server 10 that is communicably connected to the server 10 .

In one embodiment, the advertising video management server 10 also functions as a web server that manages a website composed of a plurality of hierarchically structured web pages, and can provide users of terminal devices 30 with management of advertisement cases via such a website. Serve. HTML data corresponding to the web page may also be stored in the auxiliary memory 15 . HTML data is associated with various image data, and various programs described in a script language such as JavaScript (registered trademark), etc. may be embedded.

In addition, in one embodiment, the advertising video management server 10 can provide an advertising matter management service on the terminal device 30 by an application program executed in an execution environment other than a browser. Such application programs may also be stored in the auxiliary storage 15 . For example, the application program is created using a programming language such as Objective-C or Java (registered trademark). The application program stored in the auxiliary storage 15 is distributed to the terminal device 30 according to the distribution request. In addition, the terminal device 30 can also download such an application program from a server other than the server 10 (a server providing an application market) or the like.

In this manner, the advertisement video management server 10 can manage a website for providing advertisement item management services, and can distribute web pages (HTML data) constituting the website in response to a request from the terminal device 30 . In addition, as described above, the advertising moving image management server 10 can also replace the method of providing advertising case management services through a web page (browser), or on this basis, according to the application program executed in the terminal device 30 Provides advertising case management services for communications between Regardless of how this service is provided, the server 10 can receive/transmit various data (including data required for screen display) required to provide the advertisement item management service to and from the terminal device 30 . In addition, the server 10 can store various data according to identification information (for example, user account) for identifying each user, and can manage the provision status of the advertisement matter management service on a user-by-user basis. Although detailed description is omitted, the server 10 can also have a function of performing user authentication processing, billing processing, and the like.

The dynamic image distribution server 20 in one embodiment is the same as the advertising dynamic image management server 10, and is configured as a general computer, as shown in the figure, including: CPU (computer processor) 21, main memory 22, user interface 23, The communication interface 24 and the auxiliary memory (storage device) 25 are electrically connected to each other through a bus. The server 20 in one embodiment can be constituted using a plurality of computers each having the above-mentioned hardware configuration.

The auxiliary memory 25 is constituted by, for example, a disk drive, and stores various programs such as a control program for providing a video distribution service. In addition, various data for providing a video distribution service may be stored in the auxiliary memory 15 .

The moving image distribution server 20 can manage a website for providing a moving image distribution service, and distribute web pages (HTML data) constituting the website in response to a request from the terminal device 30 . In addition, the moving image distribution server 20 can also provide a moving image distribution service by communicating with an application program executed in the terminal device 30 instead of providing a moving image distribution service through a web page (browser). . Regardless of how this service is provided, the server 20 can receive/transmit various data (including data required for screen display) required to provide a moving image distribution service to and from the terminal device 30 . Also, the server 20 can store various data according to identification information (for example, user account) for identifying each user, and can manage the provision status of the video distribution service on a user-by-user basis. Although detailed description is omitted, the server 20 can also have a function of performing user authentication processing, billing processing, and the like.

The terminal device 30 in one embodiment is any information processing device installed with an execution environment for displaying the web pages of the websites provided by the servers 10 and 20 on the browser and executing application programs, and may include a personal computer, a smart phone, a tablet Terminals, wearable devices, and game-specific terminals, etc.

The terminal device 30 is constituted as a general computer, and as shown in FIG. The buses are electrically connected to each other.

The CPU 31 loads an operating system and other various programs from the auxiliary memory 35 into the main memory 32 , and executes commands included in the loaded programs. The main memory 32 is for storing programs executed by the CPU 31 and is composed of, for example, a DRAM or the like.

The user interface 33 includes, for example, an information input device such as a touch panel that accepts user input, a keyboard, buttons, and a mouse, and an information output device such as a liquid crystal display that outputs a calculation result of the CPU 31 . The communication interface 34 is implemented as hardware, firmware, or communication software such as a TCP/IP driver and a PPP driver, or a combination thereof, and is configured to be communicable with the servers 10 and 20 via the communication network 40 .

The auxiliary memory 35 is constituted by, for example, a disk drive or a flash memory, and stores various programs such as an operating system. In addition, various application programs received from the servers 10, 20, etc. may be stored in the auxiliary memory 35.

The terminal device 30 includes, for example, a browser that analyzes an HTML file (HTML data) and displays it on the screen. The browser function can analyze the HTML data acquired from the servers 10 and 20 and display The web page corresponding to the received HTML data. In addition, plug-in software capable of executing various types of files associated with HTML data may be embedded in the browser of the terminal device 30 .

When the user of the terminal device 30 utilizes various services provided by the servers 10 and 20 , for example, animations and operation icons indicated by HTML data and application programs are displayed on the screen of the terminal device 30 . The user can input various instructions using the touch panel or the like of the terminal device 30 . The instructions input by the user are transmitted to the servers 10 and 20 through the functions of the browser of the terminal device 30 and the application execution environment such as NgCore (trademark).

Next, functions of the system 1 (servers 10, 20) in one embodiment configured in this way will be described. FIG. 2 is a block diagram schematically showing functions of the advertising video management server 10 according to one embodiment. As shown in the figure, the server 10 in one embodiment has: an information storage unit 51, which is used to store information; an advertisement management unit 52, which is used to manage advertisement cases; an advertisement dynamic image management unit 53, which is used to manage advertisement dynamic images and the dynamic image distribution server cooperating section 54, which controls the cooperation with the dynamic image distribution server 20. These functions are realized by cooperation of hardware such as CPU 11 and main memory 12 , and various programs and tables stored in auxiliary memory 15 , for example, by CPU 11 executing commands included in the loaded programs. In addition, some or all of the functions of the server 10 illustrated in FIG. 2 can be realized through cooperation between the server 10 and the video distribution server 20 or the terminal device 30 .

The information storage part 51 in one embodiment is realized by auxiliary memory 15 etc., as shown in Figure 2, has: user management database 51a, manages the information relevant with the user of advertisement case management service; Advertisement management database 51b, manages and advertisement information related to cases; and the advertising moving image database 51c, which manages information related to advertising moving images.

The user management database 51a in one embodiment manages information for each user as an advertisement case management service, ie, an advertiser user who solicits an advertisement and a user who applies for an advertisement. Specifically, the user management database 51a manages information such as basic information of users (nickname, name, age, gender, contact information, etc.), authentication information (user account number, password, etc.), and the like.

The advertisement management database 51b in one embodiment manages the information of each advertisement case in which the advertiser user solicits moving images for advertisement, specifically, manages the information related to the advertiser user of the advertisement case, and the information related to the product to be advertised. information, information related to the moving image used for advertising, and information about rewards for users who provide moving images used for advertising.

The advertising video database 51c in one embodiment manages the information of each advertising video registered by the user, specifically, manages the advertising video itself (moving image file) received from the user, and is associated with the advertisement. Information related to the corresponding advertisement item, information related to the applicant, information related to the moving image distribution service (moving image distribution server 20) that distributes the moving image for the advertisement, etc. are managed in association with the moving image. .

The advertisement management unit 52 in one embodiment controls the execution of transactions related to the management of advertisement cases, such as solicitation, review of advertisement video, and setting of rewards for users whose advertisement video is adopted. For example, the advertisement management unit 52 accepts a selection by an advertiser user from a plurality of advertisement video managed in the advertisement video database 51c. In addition, the advertisement management unit 52 sets a reward for the user who provides the moving image for advertisement based on at least the input information received from the viewing user viewing the moving image.

The advertising moving image management unit 53 in one embodiment controls the execution of transactions related to the management of advertising moving images, such as applying for advertising moving images. For example, the advertising video management unit 53 receives an advertising video from a user, and stores the advertising video in association with the user in the advertising video database 51c. Also, the advertising video management unit 53 stores the received advertising video in association with a video distribution service (moving image distribution server) through which users distribute general video, in the advertising video database 51c. Furthermore, the advertising video management unit 53 receives a user account for the video distribution service from the user, and stores the advertising video in association with the user account.

The video distribution server cooperating unit 54 in one embodiment performs transmission/reception of various information with the video distribution server 20 . For example, the video distribution server cooperating unit 54 transmits, to the video distribution server 20 , advertising video information related to the advertising video stored in the advertising video database 51 c. In addition, the video distribution server cooperation unit 54 transmits the video information for advertisement to the video distribution server 20 related to the video for advertisement among the plurality of video distribution servers 20 . Further, the dynamic image distribution server cooperation part 54 sends the advertisement dynamic image information related to the advertisement dynamic image selected by the advertiser user among the plurality of advertisement dynamic images stored in the advertisement dynamic image database 51c to the dynamic image distribution server. 20.

FIG. 3 is a block diagram schematically showing the functions of the video distribution server 20 in one embodiment. As shown in the figure, the server 20 in one embodiment has: an information storage unit 61, which is used to store information; a dynamic image distribution control unit 62, which controls the distribution of dynamic images; Advertisements are controlled by cooperation between the video management servers 10 . These functions are realized by cooperation of hardware such as CPU 21 and main memory 22 , and various programs and tables stored in auxiliary memory 25 , for example, by CPU 21 executing commands included in the loaded programs. In addition, some or all of the functions of the server 20 illustrated in FIG. 3 can be realized through cooperation between the server 20 and the advertising video management server 10 or the terminal device 30 .

The information storage unit 61 in one embodiment is realized by the auxiliary memory 25 and the like, and, as shown in FIG. 3 , has a user management database 61a that manages information on users of the video distribution service. The user management database 61a in one embodiment manages the information of each user, specifically, for example, manages the user's basic information (nickname, name, age, gender, contact information, etc.), authentication information (user account number, password, etc.), etc. information.

The moving image distribution control unit 62 in one embodiment distributes the moving image provided by the distribution user who distributes the moving image to the terminal device 30 of the viewing user viewing the moving image. For example, in response to a request from the viewing user's terminal device 30 , the video distribution control unit 62 transmits screen data of a playback screen for playing a general video distributed by the viewing user to the viewing user's terminal device 30 . The playback screen in one embodiment is configured to play an advertising video associated with a posting user identified based on advertising video information received from the advertising video management server 10 at a predetermined time. In addition, the playback screen in one embodiment is configured to accept input information related to a moving image for advertisement from a viewing user.

The advertising video management server cooperating unit 63 in one embodiment performs transmission/reception of various information with the advertising video management server 10 . For example, the advertising video management server cooperating unit 63 in one embodiment transmits the input information related to the advertising video received from the viewing user on the playback screen to the advertising video management server 10 .

Next, the operation of the system 1 in one embodiment having such functions will be described. First, the operation related to the management of the moving image for advertisement by the advertising moving image management server 10 (advertising matter management service) will be described, and then the operation related to the distribution of moving images by the moving image distribution server 20 (moving image distribution service) will be described. illustrate. FIG. 4 is a flowchart showing an example of advertising moving image recruitment and application processing executed by the advertising moving image management server 10 in one embodiment. As shown in the figure, in the advertisement moving image collection and application process, first, the registration of the advertisement target product collected by the advertiser user is accepted (step S100). In one embodiment, product registration is accepted through the advertisement solicitation screen 70 displayed on the advertiser user's terminal device 30 .

FIG. 5 shows an example of an advertisement solicitation screen 70 in one embodiment. As shown in the figure, the advertisement collection screen 70 includes: a product category input area 71, which is used for the advertiser user to select and input the type (category) of the product; a product description text input area 72, which is used to input the description text of the product; a product image input area 73 , for selecting and inputting an image (image file name) of a commodity; and a registration confirmation button 74, for confirming registration of a commodity. When the advertiser user selects the registration confirmation button 74 after inputting the above-mentioned information related to the commodity or service for which the moving image for advertisement is requested, the moving image management server 10 for advertisement registers the inputted information in the advertisement management database 51b. .

After the advertiser user registers the advertisement target product in this way, next, the moving image for advertisement is received from the applying user (step S110). In one embodiment, the advertisement video from the user is received through the advertisement video application screen 80 displayed on the terminal device 30 of the user applying for the application. In one embodiment, the advertising dynamic image application screen 80 is composed of an item list screen 80A and a dynamic image registration screen 80B, wherein the item list screen 80A is used to list and display advertising items for which advertising dynamic images are being collected. The video registration screen 80B is used to register a video for advertisement.

FIG. 6 shows an example of an item list screen 80A in one embodiment. As shown in the figure, on the case list screen 80A, information related to advertisement cases (information related to advertiser users, information related to advertisement target products, etc.) for which moving images for advertisements are being collected is displayed in a list, and each advertisement case is An application button 82 displayed as "apply" is arranged. It is possible to specify an advertisement item for which moving images for advertisement are being requested by referring to the advertisement management database 51b. The user applying for the application selects the application button 82 corresponding to the advertisement item to be selected among the advertisement items displayed in the list. In this way, in the advertisement item management service in one embodiment, advertisement moving images are collected for various products of a plurality of advertiser users, and the user can select an advertisement item to apply for from various advertisement items.

When the user selects an application button 82 , a video registration screen 80B shown in FIG. 7 is displayed on the terminal device 30 . As shown in the figure, the dynamic image registration screen 80B in one embodiment includes: a dynamic image file selection button 84, which is displayed as "select file"; a tool start button 86, which is displayed as "starting a dynamic image production tool"; a dynamic image publishing service Input area 87, the user is used for selecting and inputting the dynamic image distribution service of the dynamic image that publishes advertisement; User account input area 88, is used for inputting the user account number of user in this dynamic image distribution service; And register confirming button 89, is used for The registration of moving images for advertisements is determined. In one embodiment, the user can apply for an advertisement using a pre-made moving image for advertisement, and in this case, the user selects the moving image file selection button 84 . When the user selects the moving image file selection button 84, for example, a screen for specifying a moving image file of an advertising moving image to be registered from files stored in the auxiliary memory 35 of the terminal device 30 or the like is displayed, and the user can select the moving image file by On this screen, a moving image file of an advertising moving image used for an advertisement application is selected.

Also, in one embodiment, the user can create and register an advertising video using a video creation tool provided by the advertising video management server 10 , and in this case, the user selects the tool activation button 86 . When the user selects the tool start button 86 , the screen of the video creation tool is displayed on the terminal device 30 , and the user can create a video for advertisement through the screen. The moving image creation tool is configured to store moving image data input through the camera and microphone of the terminal device 30, connect a plurality of moving images, and modify parameters such as image quality and color tone, for example. In addition, the video creation tool is configured, for example, to be able to create advertisements using paid or free materials (including music data such as BGM, video data related to products, etc.) provided by the operator of the advertisement case management service or the advertiser user. dynamic image.

The user selects and inputs the name of the video distribution service that distributes the registered advertising video in the video distribution service input area 87 . In addition, the user account of the user in the video distribution service input to the video distribution service input area 87 is input in the user account input area 88 . For example, a user selects and inputs one of a plurality of daily-used video distribution services in order to distribute a video as a video distribution service for distributing a video for advertisement.

In this way, when the user selects a moving image file of an advertising moving image used in an application for an advertisement, or creates the moving image file using a moving image creation tool, and enters the information related to the moving image distribution service that distributes the advertising moving image After the information (moving image distribution service name and user account number) is selected, the registration confirmation button 89 is selected, and the moving image management server 10 will register the moving image file of the accepted advertising moving image and the information related to the moving image distribution service in the In the moving image database 51c for advertisement. In addition, these pieces of information are associated with information related to the corresponding (applied for) advertisement case (information related to the advertiser user and the product). Furthermore, these pieces of information are associated with the user account for the advertisement case management service of the applied user.

In this way, after receiving the advertising video from the user, next, the advertiser user's selection of the advertising video is accepted (step S120). In one embodiment, the selection of the advertising video by the advertiser user is accepted through the advertisement video selection screen 90 displayed on the advertiser user's terminal device 30 . FIG. 8 shows an example of an advertisement video selection screen 90 in one embodiment. As shown in the figure, on the advertising moving image selection screen 90, the information related to the advertising moving image of the specific advertising case that the user (advertiser user) who has applied for the terminal device 30 is soliciting is displayed in a list, and each advertising moving image The images are each provided with a selection button 94 . The information displayed in a list includes the image 92 of the advertising moving image (for example, a still image corresponding to one scene of the advertising moving image) and information related to the user who registered the advertising moving image. Information is managed in the advertising video database 51c and the user management database 51a. The advertising moving image selection screen 90 is configured to play the corresponding advertising moving image when the advertiser user selects the image 92 of the advertising moving image. The advertiser user can select the selection button 94 corresponding to the advertising video to be selected while selecting the advertising video image 92 displayed in the list on the advertising video selection screen 90 and actually viewing the advertising video. When the advertiser user selects the selection button 94, the advertising video management server 10 registers information related to the selected advertising video in the advertisement management database 51b. Specifically, the advertising video management server 10 registers, for example, information identifying the selected advertising video in the advertisement management database 51 b as the advertising video used in the corresponding advertisement case.

Then, the advertising moving image information related to the advertising moving image selected by the advertiser user is transmitted to the corresponding moving image distribution server 20 (step S130), and the advertisement moving image collection and application process ends. In one embodiment, the video distribution server 20 that transmits the video information for advertisement is the server 20 corresponding to the video distribution service associated with the video for advertisement (that is, input by the applying user). Such a correspondence relationship between the moving image distribution service and the moving image distribution server 20 may be stored in the auxiliary memory 25 or the like in advance. In addition, in one embodiment, the advertising video information includes the advertising video itself (moving image file), a user account for the video distribution service, product information, and the like. Furthermore, the moving image distribution server 20 stores the moving image information for advertisement received from the moving image management server 10 for advertisement in the auxiliary memory 25 or the like.

The operation related to the management of the advertising video by the advertising video management server 10 has been described above. Next, operations related to distribution of moving images by the moving image distribution server 20 will be described. In one embodiment, the video distribution server 20 transmits, to the terminal device 30 of the viewing user, screen data for playing a playback screen of the video distributed by the distribution user in response to a request from the terminal device 30 of the viewing user viewing the video. The play screen plays the advertising dynamic image associated with the posting user at a predetermined time point. In one embodiment, the dynamic images published by the publishing users include real-time dynamic images (live broadcast). For example, such real-time dynamic images can be released through a virtual communication space (hereinafter referred to as "virtual space"). In the following, although the situation that the publishing user publishes the real-time dynamic image through the virtual space will be described, the embodiments of the present invention are not limited to this manner of publishing the dynamic image.

The publishing user who publishes real-time moving images first accesses the moving image distribution server 20 through the terminal device 30, and uses his user account to log in to the moving image distribution service, and instructs to generate a virtual space for distributing his own moving images. The video distribution server 20 generates a virtual space corresponding to the distribution user in response to an instruction from the distribution user to create a virtual space. When the virtual space for distributing moving images is created in this way, the distributing user can instruct distribution of moving images through the distributing user screen 100 displayed on the terminal device 30 .

FIG. 9 shows an example of a distribution user screen 100 in one embodiment. As shown in the figure, the posting user screen 100 displays a virtual space 200 on the entire screen, and a posting control button 102 is superimposed on the upper right corner of the screen. In the virtual space 200, a moving image display object 202 for displaying a real-time moving image posted by a posting user is arranged at the top of the center, and avatars 204 of a plurality of viewing users entering the virtual space 200 are arranged at the bottom.

The distribution control button 102 of the distribution user screen 100 is a button for the distribution user to instruct to switch the ON/OFF state of distribution of real-time moving images. As shown in FIG. 9 , in the initial state where the distribution user screen 100 is displayed on the terminal device 30 of the distribution user, the distribution of moving images is disabled, and the distribution control button 102 displays "start distribution". In this state, when the publishing user selects the publishing control button 102, the publishing of the real-time moving image is switched to the open state, for example, the real-time moving image data input by the camera and the microphone of the issuing user's terminal device 30 are sent to the moving image distributed to the server 20 and displayed on the dynamic image display object 202 in the virtual space 200 .

FIG. 10 shows an example of a viewing user screen 110 as a playback screen displayed on the terminal device 30 of a viewing user viewing a moving image, and shows a state where a delivery user is delivering a real-time moving image. The audio-visual user can, for example, enter the corresponding virtual space by selecting a desired publishing user from a plurality of publishing users (or corresponding virtual spaces) distributing real-time moving images in the moving image publishing service, and then displaying on the terminal device 30 The viewing and listening user screen 110 is displayed. As shown in the figure, the viewing user screen 110 in one embodiment displays a virtual space 200 on the entire screen, similarly to the distribution user screen 100 . In addition, a comment posting area 114 is displayed at the bottom center of the screen of the viewer user screen 110 , and an item input area 116 is displayed at the upper right corner of the screen.

The comment posting area 114 is configured so that the viewing user can input a desired character string, etc., and when the viewing user instructs to send the input character string, etc., the input character string, etc. The user's avatar 204 marked mode is displayed (in the example of Fig. 10, it is displayed as "... By XXX" and "... By YYY" ("XXX" and "YYY" are the user's name or nickname, etc.)) . In this way, the viewer user screen 110 in one embodiment is configured so that text chat can be performed between viewer users who have entered the same virtual space 200 . In addition, the character strings and the like posted through the comment posting area 114 are also displayed on the posting user screen 100 , so the viewing user can also use the text chat function to communicate with the posting user to their heart's content.

The item input area 116 is an area for the viewer to input the "number of items input" as input information, and includes a first button 116a for inputting 10 items, a second button 116b for inputting 20 items, and a second button 116b for inputting 50 items. Three buttons 116c. When the user selects a certain button included in the item throwing area 116, an item (for example, a star-shaped item, etc.) is thrown from the avatar of the viewing user toward the direction of the dynamic image display object 202 corresponding to the selected button. Visual effects (animated display).

In one embodiment, the audio-visual user can purchase the above-mentioned items using, for example, virtual currency, coins, or other virtual values, or can obtain them for free in various ways. The input of the above-mentioned items can be performed within the range of the number of items acquired and held by the viewer user. For example, an audiovisual user can express favor with a posting user posting a real-time moving image by throwing in a prop.

FIG. 11 is an example of a distribution user screen 100 displayed on the distribution user's terminal device 30 when the distribution user is distributing real-time moving images. As shown in the figure, when the posting user is posting the dynamic image, the posting control button 102 displays "end posting". When the posting user selects the posting control button 102, the posting of the dynamic image ends. In addition, as shown in the figure, when the distribution user is distributing moving images, an advertisement play button 104 indicating “play advertisement” is displayed below the distribution control button 102 . When the posting user selects the advertisement play button 104 , the posting (playing) of the real-time video of the posting user is suspended, and the video for advertisement associated with the posting user is displayed and played on the video display object 202 . The advertising video is received from the advertising video management server 10 and stored in the auxiliary memory 25 or the like.

FIG. 12 is an example of a viewer user screen 110 displayed on the viewer user's terminal device 30 when a moving image for advertisement is being played. As shown in the figure, in the state where the dynamic image for advertisement is being played, a product display area 118 is displayed on the upper left corner of the screen, and the product information corresponding to the dynamic image for advertisement is displayed (that is, in one embodiment, the product display area 118 is displayed). The product display area 118 for information is displayed when a moving image for advertisement is being played, and is not displayed when a real-time moving image is being played). This product information is received from the advertising video management server 10 and stored in the auxiliary memory 25 or the like. In addition, the viewer user screen 110 in one embodiment is configured so that the viewer user can post comments (character strings, etc.) Throw in props. For example, the viewer can express his/her affection for the currently broadcasting advertisement video by inserting an item. When the playing of the moving image for advertisement is finished, the release of the real-time moving image of the posting user is resumed, and the display of the moving image display object 202 is switched. Here, objects other than the dynamic image display object 202 may also be arranged in the virtual space 200 for displaying a dynamic image for advertising to be played. In this case, the real-time moving image may be displayed on the moving image display object 202 while the advertising moving image is being played.

In addition, in one embodiment, when the posting user selects the posting control button 102 to end the posting of the real-time video, the video for advertisement is played automatically. In addition, when the dynamic image for advertisement is automatically played when the distribution of the dynamic image is finished, it is set in the product display area 108 to go to a screen related to the product (for example, a screen for introducing a product, a screen for purchasing a product). etc.), when the viewer user selects the product display area 108, a screen of the link address is displayed on the terminal device 30. That is to say, the viewer user screen 110 in one embodiment is configured so that when the real-time video distribution ends and the advertising video is automatically played, the viewer user can execute an instruction to display a screen related to the product, and When broadcasting a moving image for advertisement in response to an instruction from the posting user (selection of the advertisement playback button 104), the viewing user cannot execute the display instruction.

In one embodiment, the information on the item dropped by each viewing user through the item input area 106 is transmitted from the video distribution server 20 to the advertising video management server 10 at a predetermined timing. For example, after the release of the real-time video is finished or at any other point in time, the video distribution server 20 sends to the advertising video management server 10 the total number of props dropped during the broadcast of the advertising video. Then, in the advertisement video management server 10 , based on the information on the input item, the remuneration (equivalent remuneration for advertisement) to the posting user is set and registered in the advertisement management database 51b, for example. For example, since it is considered that the more the number of items invested by the viewing user during the playback of the advertising video, the greater the advertising effect of the advertising video, the reward for the posting user can be set higher.

In one of the above-mentioned embodiments, although it is configured to play the dynamic image for advertisement when the publishing user selects the advertisement play button 104 to instruct to play the dynamic image for advertisement and when ending the release of the real-time dynamic image, the dynamic image for advertisement is played, but the time for playing the dynamic image for advertisement Points are not limited to this. For example, when distribution of real-time moving images starts, the moving images for advertisements may be automatically played.

In one of the above-mentioned embodiments, it is also possible to make the advertising dynamic image played when the user instructs to play the advertising dynamic image and the advertising dynamic image played when the distribution of the real-time dynamic image is finished to be the advertising dynamic image with different contents. . For example, in an advertisement case where two (maybe more than three) advertising moving images are solicited for one product, if the applicant registers two advertising moving images, it is also possible to broadcast the advertising moving images when the posting user instructs them to One of the two adopted moving images for advertisement is played when the image is displayed, and the other is played when the release of the real-time moving image is completed.

In one of the above-mentioned embodiments, the user can also apply for a plurality of advertisement cases for different products. In this case, when the user publishes a dynamic image in the dynamic image distribution service, there may be multiple advertisements that require the broadcast of the dynamic image for advertising. Items (in other words, in the video distribution server 20, a plurality of advertising video images (advertisement cases) can be associated with one distribution user (or virtual space)). In this case, it is possible to allow the publishing user to freely select the dynamic image for the advertisement to be played, or the dynamic image for the advertisement to be played can be selected by the dynamic image distribution server 20 (for example, the issuing user ends the distribution of the dynamic image every time). , select the moving image for the advertisement to be played next, etc.). In the case where the moving image for advertisement is selected by the moving image distribution server 20, for example, the moving image for advertisement of an advertisement case randomly selected from a plurality of advertisement cases may be played, or the moving image for advertisement may be played sequentially according to a preset order. dynamic image. In the case of sequentially broadcasting the advertising video, for example, the advertising video for the next advertising case may be played on the condition that the number of viewers who watch the advertising video reaches a predetermined number.

In one embodiment described above, instead of continuously displaying the product display area 108 in which a link to a screen related to the product is set during the playback of the advertising video, it may be displayed when the playback of the advertising video ends. In addition, the operation (processing) at the time of selecting the product display area 108 may be changed according to the type of product. For example, when the product is a physical product, a product page introducing the product may be displayed, and when the product is digital content, the purchase procedure for the digital content may be started.

In the above-mentioned one embodiment, although the moving image itself (moving image file) for advertisement is sent from the moving image management server 10 for advertisement to the distribution server 20 for moving advertisement, it is also possible to replace the moving image for advertisement itself with the moving image for advertisement. The file name and storage address of the moving image are sent to the moving image distribution server 20 . In this case, for example, the video distribution server 20 may configure the screen data of the viewing user screen 110 to read and play the advertising video stored in the advertising video management server 10 .

One embodiment of the present invention described above accepts the moving image of the user for advertisement, stores the moving image for advertisement in association with the user, and responds to the request from the terminal device 30 of the viewing user to broadcast the moving image of the user for broadcasting. The screen of the real-time dynamic image (general dynamic image), that is, the screen data of the viewing user screen 110 (playing screen) that plays the advertising dynamic image associated with the publishing user at a predetermined time is sent to the terminal device 30 of the viewing user. That is, one embodiment of the present invention makes the advertising video provided by the publishing user play on the screen 110 for viewing and listening users that plays the moving image posted by the publishing user, so it is possible to distribute to the viewing and listening users the moving image that the viewing and listening user watches from Dynamic images for related advertisements from the same provider. For example, an audience user whose purpose is to watch a video posted by a specific posting user can watch an advertising video (such as a type of product, etc.) Ad Performance.

In the above-mentioned one embodiment, although the system 1 is configured to include a plurality of video distribution servers 20 , it may be configured to include a single video distribution server 20 . In this case, the moving image for advertisement is always released in one moving image distribution server 20 (moving image distribution service provided), so there is no need to accept and distribute the moving image for advertisement when accepting the moving image for advertisement from the user. Information related to the dynamic image distribution service.

In the above-mentioned one embodiment, although the remuneration for the posting user is set based on the information about the item input by the viewer user, the remuneration may be set based on other information input by the viewer user. For example, instead of or in addition to the information related to the input item, it may be configured based on the number of viewers of the advertising video (for example, the number of viewers entering the virtual space 200 where the advertising video is played) or The remuneration is set by information related to reviews posted through the review posting area 114 (for example, the number of reviews, etc.).

The processes and steps described in this specification can be realized by software, hardware, or any combination thereof, except those explicitly described in the embodiments. More specifically, the processing and steps described in this specification are realized by embedding logic corresponding to the processing in a medium such as an integrated circuit, volatile memory, nonvolatile memory, magnetic disk, or optical storage. In addition, the processes and procedures described in this specification can be installed as a computer program and executed on various computers.

Although it has been described that the processing and steps described in this specification are performed by a single device, software, component, or module, such processing or steps may also be performed by multiple devices, multiple software, multiple components, and/or multiple modules to execute. In addition, although it has been described that the data, tables or databases described in this specification are stored in a single memory, such data, tables or databases may also be distributed and stored in multiple memories provided in a single device or distributed. In multiple memories in multiple devices. Furthermore, the software and hardware elements described in this specification can also be realized by integrating them into fewer constituent elements or decomposing them into more constituent elements.

In this specification, even when the constituent elements of the invention are described as single or plural, or when they are not limited to single or plural, unless they should be interpreted according to the context In addition, the constituent elements may be single or plural.

Explanation of reference signs

1: system

10: Advertising dynamic image management server

20: Dynamic image publishing server

30: Terminal device

40: Communication network

51: Information Storage Department

52: Advertising Management Department

53: Advertisement Dynamic Image Management Department

54: Dynamic Image Publishing Server Cooperation Department

61: Information Storage Department

62: Moving Image Distribution Control Department

63: Advertisement Video Management Server Cooperation Department

70: Advertising solicitation screen

80: Application screen for moving images for advertising

90: Motion picture selection screen for advertisement

100: Publish user screen

110: Viewing user screen (playback screen)

200: Virtual Space

Claims (11)

1. a kind of system, possesses advertisement dynamic image management server for managing advertisement dynamic image and for issuing One or more dynamic image publisher server of dynamic image, and the advertisement is managed with the issue of dynamic image, Characterized in that,

The advertisement dynamic image management server possesses：

Storage device, for storage information；And

One or more computer processor；

One or more computer processor that the advertisement dynamic image management server possesses is readable by performing The order that takes performs following steps：

The step of storing advertisement dynamic image, advertisement dynamic image is received from issue user, and by the advertisement Dynamic Graph As storing the storage device in association with issue user；And

The step of sending advertisement dynamic image data, will be related with dynamic image to the advertisement for being stored in the storage device Advertisement is sent to the dynamic image publisher server with dynamic image data；

The dynamic image publisher server possesses one or more computer processor；

One or more computer processor that the dynamic image publisher server possesses is by performing the life that can be read The picture data of broadcasting pictures is sent to the audiovisual and used by order, the request to perform terminal installation of the response from audiovisual user The step of terminal installation at family,

The broadcasting pictures are the broadcasting pictures for the common dynamic image for playing the issue user issue, and are in the defined time Point play according to from the advertisement dynamic image management server receive the advertisement dynamic image data and determine, The broadcasting pictures of the advertisement dynamic image associated with issue user.

2. system according to claim 1, it is characterised in that

The step of storage advertisement dynamic image, includes：By the advertisement dynamic image and the issue user issue one As the dynamic image publisher server of dynamic image store in association,

The step of transmission advertisement dynamic image data, includes：By the advertisement be sent to dynamic image data with it is described The dynamic image publisher server that advertisement is associated with dynamic image.

3. the system according to claims 1 or 2, it is characterised in that

The step of storage advertisement dynamic image, includes：Receive the advertisement dynamic image and institute from the issue user The user account number of dynamic image publisher server is stated, and the advertisement is deposited in association with dynamic image with the user account number Storage,

The advertisement includes the information related to the user account number with dynamic image data.

4. system as claimed in any of claims 1 to 3, it is characterised in that

The computer processor that the advertisement possesses with dynamic image management server is further performed the step of：Receive wide Commercial family is accused from being stored in multiple advertisements of the storage device with selecting one or more advertisement to use in dynamic image Dynamic image；

The step of transmission advertisement dynamic image data, includes：Will with the advertiser users from be stored in it is described storage fill The multiple advertisements put are described wide with the one or more of advertisement dynamic images correlation selected in dynamic image Announcement dynamic image data, is sent to the dynamic image publisher server.

5. system as claimed in any of claims 1 to 4, it is characterised in that

The broadcasting pictures are configured to, be subjected to it is from the audiovisual user, to the advertisement related defeated of dynamic image Enter information,

The computer processor that the advertisement possesses with dynamic image management server is further performed the step of：At least root According to the input information from the audiovisual user received by the broadcasting pictures, the report to the issue user is set Reward.

6. system as claimed in any of claims 1 to 5, it is characterised in that

The broadcasting pictures are configured to, and the advertisement dynamic image is played in first time point, and in the program request of the second time The advertisement dynamic image is put, when the first time point is played, the audiovisual user is able to carry out and the advertisement Dynamic Graph As related compulsory exercise, when playing at second time point, it is impossible to perform the compulsory exercise.

7. system according to claim 6, it is characterised in that

At the time of the first time point is comprising the broadcasting for terminating the common dynamic image.

8. the system according to claim 6 or 7, it is characterised in that

The display that the compulsory exercise includes the picture related to the audience of the advertisement dynamic image is indicated.

9. system as claimed in any of claims 1 to 8, it is characterised in that

The broadcasting pictures using it is described issue user issue Real-time Motion Image as the common dynamic image player,

At the time of the stipulated time point includes the broadcasting of the issue user instruction advertisement dynamic image.

10. a kind of method, is performed by one or more computer, advertisement is managed with the issue of dynamic image, its It is characterised by possessing following steps：

Receive advertisement dynamic image from issue user, and the advertisement is stored in association with dynamic image with issue user The step of；And

The request of the terminal installation from audiovisual user is responded, the picture data of broadcasting pictures is sent to the audiovisual user's The step of terminal installation, the broadcasting pictures are the broadcasting pictures for the common dynamic image for playing the issue user issue, and are The broadcasting pictures of the advertisement dynamic image associated with issue user are played at defined time point.

11. a kind of medium having program stored therein, is managed to advertisement with the issue of dynamic image, it is characterised in that by The program is performed on one or more computer, the computer is performed following steps：

Receive advertisement dynamic image from issue user, and the advertisement is stored in association with dynamic image with issue user The step of；And

The request of the terminal installation from audiovisual user is responded, the picture data of broadcasting pictures is sent to the audiovisual user's The step of terminal installation, the broadcasting pictures are the broadcasting pictures for the common dynamic image for playing the issue user issue, and are The broadcasting pictures of the advertisement dynamic image associated with issue user are played at defined time point.