CN105095987A - Shopping navigation method, server for shopping navigation and client terminal - Google Patents

Abstract

The invention discloses a shopping navigation method, a server for shopping navigation and a client terminal. The Shopping navigation method comprises steps of receiving uploaded shopping information, wherein the shopping information comprises user identifier information, a shopping list and supermarket identifier information, obtaining supermarket map information corresponding to the market identifier information according to the supermarket identifier information, generating optimal shopping route information according to the supermarket map information and the shopping lists, wherein the optimal shopping route comprises the area where the goods on the shopping list are positioned, and transmitting the generated optimal shopping route information to the appointed client terminal for shopping navigation. The invention can obtain the particular position of the good and the shopping route information in a direct way, saves the shopping time and improves the user shopping experience.

Description

A shopping navigation method and server and client for shopping navigation

technical field

The invention relates to the field of computer technology, in particular to a shopping navigation method, a server and a client for shopping navigation.

Background technique

With the development of the economy and the improvement of people's living standards, people have begun to get used to buying daily necessities in large shopping malls and supermarkets, and the rise of large shopping malls and supermarkets is imperative.

However, large-scale shopping malls and supermarkets often bring some very helpless problems. For example, in large or super-large shopping malls and supermarkets, there may be thousands of types and quantities of goods placed. It is sometimes troublesome for customers to quickly find the product category or brand they want to purchase in the product category. Moreover, the placement positions of various commodities are uncertain, and are often changed according to commodity promotion activities. If the customer wants to buy a certain product, but there is no accurate indication that the product is on a certain floor or a specific location in the supermarket, then the customer intelligence is to slowly search for it by itself or directly ask the relevant salesperson in the supermarket. This virtually wastes a lot of precious time of consumers, and also increases the workload of sales staff.

At present, the function of the existing shopping equipment is limited to providing the latest promotional products and price information of the promotional products, and does not provide intuitive information such as the storage location of the products and the shopping guide map of the supermarket, which affects the user's shopping experience.

Contents of the invention

In view of the above problems, the present invention provides a shopping navigation method, a server and a client for shopping navigation, so as to solve the waste of time caused by consumers in the shopping process due to uncertainty of the specific location of the product and the shopping route in the prior art. problems and improve user shopping experience.

According to a first aspect of the present invention, a server for shopping navigation is provided, including:

The shopping information receiving unit is used to receive the uploaded shopping information, the shopping information includes: user identification information, shopping list and supermarket identification information;

A supermarket map information acquisition unit, configured to acquire supermarket map information corresponding to the supermarket identification information according to the supermarket identification information;

A shopping route information generating unit, configured to generate optimal shopping route information according to the supermarket map information and the shopping list; the optimal shopping route information includes the area where the commodity information in the shopping list is located;

The shopping route information sending unit is configured to send the generated optimal shopping route information to a designated client for shopping navigation.

Wherein, the server also includes:

The regional customer distribution density acquisition unit is used to obtain the distribution data of customers in the supermarket corresponding to the supermarket identification information, and calculate the regional customer distribution density of each area in the supermarket according to the distribution data of customers;

The shopping route information generating unit is specifically configured to generate optimal shopping route information according to the supermarket map information, the shopping list, and regional customer distribution density in each area of the supermarket.

Wherein, the server also includes:

a location information acquiring unit, configured to acquire the location information of the user;

a commodity information search unit, configured to search for commodity information in the area to which the location information belongs according to the location information;

a commodity information matching unit, configured to match the searched commodity information with the commodity information in the shopping list;

The commodity information marking unit is configured to mark successfully matched commodity information in the optimal shopping route information according to the location information.

Wherein, the server also includes:

a judging unit, configured to judge whether the location information of the user has changed within a preset period of time;

A product recommendation information generation unit, configured to generate product recommendation information according to the product information in the area to which the location information belongs and the user's historical shopping records when the user's location information remains unchanged within a preset period of time;

A commodity recommendation information sending unit, configured to send the commodity recommendation information to the designated client.

Wherein, the server also includes:

The selected product information acquisition unit is used to obtain the product information selected by the user in real time;

The product information determination unit to be selected is used to determine the user's product to be selected according to the product information selected by the user in real time and the user's historical shopping records;

A shopping route information updating unit, configured to update the optimal shopping route information according to the commodity to be selected and the supermarket map information;

The shopping route information sending unit is further configured to send the updated optimal shopping route information to the designated client.

Wherein, the server also includes:

A shopping path comparison unit, configured to compare the user's optimal shopping path information with other users' optimal shopping path information;

A shopping shared information generating unit, configured to generate shopping shared information from the shopping information uploaded by the user;

The shopping sharing information sending unit is configured to send the shopping sharing information to clients belonging to other users who have the same optimal shopping route information as the user or satisfy a preset similarity condition.

Wherein, the server also includes:

The commodity identification receiving unit is used for receiving the uploaded commodity identification;

A commodity amount search unit, configured to search for the commodity amount corresponding to the commodity identifier according to the commodity identifier;

A commodity amount sending unit, configured to send the commodity amount to the designated client;

a checkout request receiving unit, configured to receive the checkout request sent by the designated client;

A checkout result information sending unit, configured to send checkout completion information to the designated client when payment information corresponding to the commodity amount sent by a third-party client is received within a preset time period;

Or, when payment information corresponding to the commodity amount sent by the third-party client is not received within a preset time period, checkout failure information is sent to the designated client.

According to a second aspect of the present invention, a shopping navigation method is provided, including:

receiving uploaded shopping information, the shopping information including: user identification information, shopping list and supermarket identification information;

Acquiring supermarket map information corresponding to the supermarket identification information according to the supermarket identification information;

Generate optimal shopping route information according to the supermarket map information and the shopping list; the optimal shopping route information includes the area where the commodity information in the shopping list is located;

Send the generated optimal shopping route information to a designated client for shopping navigation.

Wherein, the method also includes:

Obtain the distribution data of customers in the supermarket corresponding to the supermarket identification information, and calculate the distribution density of regional customers in each area of the supermarket according to the distribution data of customers;

The generating optimal shopping path information according to the supermarket map information and the shopping list includes:

Optimum shopping route information is generated according to the supermarket map information, the shopping list, and regional customer distribution density in each area of the supermarket.

Wherein, the method also includes:

Obtain the user's location information;

Searching for commodity information in the area to which the location information belongs according to the location information;

Match the searched product information with the product information in the shopping list;

According to the location information, the successfully matched product information is marked in the optimal shopping route information.

Wherein, the method also includes:

Determine whether the user's location information has changed within a preset period of time;

When the user's location information remains unchanged within a preset period of time, product recommendation information is generated according to the product information in the area to which the location information belongs and the user's historical shopping records;

Sending the product recommendation information to the designated client.

Wherein, the method also includes:

Obtain the product information selected by the user in real time, and determine the product to be selected by the user according to the product information selected by the user in real time and the user's historical shopping records;

updating the optimal shopping route information according to the commodity to be selected and the supermarket map information;

Send the updated optimal shopping route information to the designated client.

Wherein, the method also includes:

Generate shopping sharing information from the shopping information uploaded by users;

Comparing the optimal shopping route information of the user with the optimal shopping route information of other users;

Sending the shared shopping information to clients belonging to other users whose optimal shopping path information is the same as that of the user or meets a preset similarity condition.

Wherein, the method also includes:

Receive the uploaded product ID;

Find the commodity amount corresponding to the commodity identifier according to the commodity identifier;

Send the commodity amount to the designated client;

receiving the checkout request sent by the designated client;

When receiving payment information corresponding to the commodity amount sent by a third-party client within a preset time period, sending checkout completion information to the designated client;

Or, when payment information corresponding to the commodity amount sent by the third-party client is not received within a preset time period, checkout failure information is sent to the designated client.

According to a third aspect of the present invention, a client for shopping navigation is provided, including:

The shopping route information receiving unit is used to receive the optimal shopping route information sent by the server; the optimal shopping route information is generated by the server according to the shopping list uploaded by the user and the supermarket map information corresponding to the supermarket identification information uploaded by the user; The optimal shopping route information includes the area where the commodity information in the shopping list is located;

The shopping route information display unit is used to display the optimal shopping route information for shopping navigation.

Wherein, the client for shopping navigation also includes:

a location information acquiring unit, configured to acquire the location information of the user, and send the location information to the server;

The shopping route information receiving unit is further configured to receive the optimal shopping route information marked with product information sent by the server; the marked product information is the product information in the area to which the location information belongs and the shopping listings that match the listings.

Wherein, the client for shopping navigation also includes:

The product recommendation information receiving unit is used to receive the product recommendation information sent by the server. The product recommendation information is when the user's location information remains unchanged within a preset period of time, and the server sends the product information according to the area to which the location information belongs. and the user's historical shopping records to generate product recommendation information.

Wherein, the client for shopping navigation also includes:

The selected commodity information uploading unit is used to upload the commodity information selected by the user in real time to the server;

The shopping route information receiving unit is further configured to receive the optimal shopping route information sent by the server and updated according to the commodity information selected by the user in real time.

Wherein, the client for shopping navigation also includes:

The shopping information uploading unit is used for uploading the user's shopping information according to the user's input or selection;

The shopping sharing information receiving unit is configured to receive the shopping sharing information sent by the server, the shopping sharing information is the shopping information uploaded by other users who are the same as the user's optimal shopping route information or satisfy the preset similarity condition.

Wherein, the client for shopping navigation also includes:

a commodity identifier acquiring unit, configured to acquire the commodity identifier of the selected commodity, and send the commodity identifier to the server;

a commodity amount information receiving unit, configured to receive the commodity amount returned by the server and corresponding to the commodity identifier;

A checkout request sending unit, configured to send a checkout request;

The commodity amount information receiving unit is also used to receive the checkout completion information or the checkout failure information returned by the server; The checkout failure information is sent when the server does not receive the payment information corresponding to the commodity amount sent by the third-party client within a preset time period.

According to a fourth aspect of the present invention, a shopping navigation method is provided, including:

Receive the optimal shopping path information sent by the server; the optimal shopping path information is generated by the server according to the shopping list uploaded by the user and the supermarket map information corresponding to the supermarket identification information uploaded by the user; the optimal shopping path information includes The area where the product information in the shopping list is located;

Displaying the optimal shopping route information for shopping navigation.

Wherein, the method also includes:

Obtain the location information of the user, and send the location information to the server;

receiving the optimal shopping route information marked with commodity information sent by the server; the marked commodity information is the commodity information matching the shopping list among the commodity information in the area to which the location information belongs.

Wherein, the method also includes:

Receive the product recommendation information sent by the server. The product recommendation information is generated by the server based on the product information in the area to which the location information belongs and the user's historical shopping records when the user's location information remains unchanged for a preset period of time. Product recommendation information.

Wherein, the method also includes:

Upload the product information selected by the user in real time to the server;

receiving the updated optimal shopping route information sent by the server according to the commodity information selected by the user in real time.

Wherein, the method also includes:

Upload the user's shopping information according to the user's input or selection;

The shared shopping information sent by the server is received, and the shared shopping information is the shopping information uploaded by other users who are identical to the optimal shopping path information of the user or satisfy a preset similarity condition.

Wherein, the method also includes:

Obtaining the commodity identifier of the selected commodity, and sending the commodity identifier to the server;

receiving the commodity amount corresponding to the commodity identifier returned by the server;

Sending a checkout request, and receiving checkout completion information or checkout failure information returned by the server; the checkout completion information is the payment corresponding to the amount of the commodity received by the server from a third-party client within a preset time period The checkout failure information is sent when the server does not receive payment information corresponding to the commodity amount sent by a third-party client within a preset time period.

The beneficial effects of the present invention are:

The shopping navigation method and the server and client for shopping navigation provided by the present invention generate optimal shopping route information according to the shopping information by receiving the shopping information uploaded by users in advance, and send the generated optimal shopping route information to designated customers When the user is shopping, the shopping navigation is realized through the optimal shopping route information, so that the user can intuitively obtain the specific location of the product and the shopping route information, saving shopping time and improving the user's shopping experience.

The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.

Description of drawings

FIG. 1 is a schematic flowchart of a shopping navigation method provided by an embodiment of the present invention;

FIG. 2 is a schematic flowchart of a shopping navigation method provided by another embodiment of the present invention;

FIG. 3 is a schematic diagram of successfully matching product information marked in optimal shopping route information in an embodiment of the present invention.

FIG. 4 is a schematic flowchart of a shopping navigation method provided by another embodiment of the present invention;

FIG. 5 is a structural block diagram of a server for shopping navigation provided by an embodiment of the present invention;

FIG. 6 is a structural block diagram of a server for shopping navigation provided by another embodiment of the present invention;

Fig. 7 is a structural block diagram of a client for shopping navigation provided by an embodiment of the present invention.

Detailed ways

Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and/or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and/or groups thereof.

Those skilled in the art can understand that, unless otherwise defined, all terms (including technical terms and scientific terms) used herein have the same meaning as commonly understood by those of ordinary skill in the art to which this invention belongs. It should also be understood that terms, such as those defined in commonly used dictionaries, should be understood to have meanings consistent with their meaning in the context of the prior art, and unless specifically defined as herein, are not intended to be idealized or overly Formal meaning to explain.

Fig. 1 shows a schematic flowchart of a shopping navigation method provided by an embodiment of the present invention.

As shown in Figure 1, the shopping navigation method proposed by the embodiment of the present invention includes:

S11. Receive uploaded shopping information, the shopping information including: user identification information, shopping list and supermarket identification information;

S12. Obtain supermarket map information corresponding to the supermarket identification information according to the supermarket identification information;

S13. Generate optimal shopping route information according to the supermarket map information and the shopping list; the optimal shopping route information includes the area where the product information in the shopping list is located;

S14. Send the generated optimal shopping route information to a designated client for shopping navigation.

In the shopping navigation method provided by the embodiment of the present invention, the server receives the shopping information uploaded by another client in advance, obtains the supermarket map information corresponding to the supermarket identification information according to the supermarket identification information in the shopping information, and combines and corresponds to the shopping list according to the shopping information in the shopping information. The supermarket map information is used to generate optimal shopping route information, and by sending the optimal shopping route information to the designated client, when the user is shopping, the optimal shopping route information is displayed on the client to realize the shopping navigation service.

The embodiment of the present invention enables the specific location and shopping route information of the commodity concerned by the customer to be intuitively displayed, and accurately indicates that the commodity is on a certain floor or a specific location of the supermarket, so that the customer can quickly find himself among a large number of commodity categories It is hoped that the type or brand of goods purchased can save consumers a lot of precious time and improve the user's shopping experience. At the same time reduce the workload of sales staff.

It is understandable that the user identification information is the unique identification information of the user, such as the user account id, and the user can upload the preset shopping information to the server by logging in the user's account id on the app client, wherein the app client can be PC, mobile phone, pad and other equipment.

The shopping list is a list of items to be purchased predetermined by the user.

The supermarket identification information has a corresponding relationship with the supermarket map information stored in the server, and the server can find multiple supermarket map information in different time periods with the supermarket identification information according to the supermarket identification information, and further according to the time of the sent shopping list, Get the latest available supermarket map information to ensure the accuracy of the area where the item information in the shopping list is located.

Moreover, the present invention can also set the validity period of the shopping information uploaded by the user in advance according to the actual situation. When the shopping information exceeds the validity period, the shopping information becomes invalid. There is also a shopping path corresponding to the current shopping information, thereby reducing the occupation of the server and improving system performance. Wherein, the time length of the validity period can be set according to needs, which is not specifically limited in the present invention.

Fig. 2 shows a schematic flowchart of a shopping navigation method provided by another embodiment of the present invention.

As shown in Figure 2, the shopping navigation method of the present embodiment includes:

S21. Receive uploaded shopping information, the shopping information including: user identification information, shopping list and supermarket identification information;

S22. Obtain supermarket map information corresponding to the supermarket identification information according to the supermarket identification information;

S23. Obtain the distribution data of customers in the supermarket corresponding to the supermarket identification information, and calculate the distribution density of regional customers in each area of the supermarket according to the distribution data of customers;

Among them, the distribution data of customers in the supermarket can be obtained and uploaded to the server in real time according to monitoring information collection equipment such as cameras currently installed in the supermarket, and the distribution data of customers in the supermarket can be comprehensively analyzed by the server according to the distribution of the number of people in each area and the distribution of shopping carts Obtain, and further, calculate the distribution density of regional customers in each area of the supermarket according to the distribution data of customers, so that the server can generate optimal shopping route information for users according to the distribution density of regional customers in each area of the supermarket, and try to avoid congestion. Improve user shopping experience.

S24. According to the supermarket map information, the shopping list, and the regional customer distribution density in each area of the supermarket, generate optimal shopping route information; the optimal shopping route information includes the location of the commodity information in the shopping list Area;

S25. Send the generated optimal shopping route information to a designated client for shopping navigation.

In the embodiment of the present invention, the server calculates the area required by the user according to the customer's shopping list, and at the same time calculates the distribution density of regional customers in each area of the supermarket according to the real-time passenger flow of the supermarket, and comprehensively considers these information to select the best location for the user. The shopping route realizes the best shopping navigation for users in the supermarket.

Further, in practical application, the shopping navigation method provided by the embodiment of the present invention also includes the following steps:

Acquire the user's location information; the specific acquisition method is real-time acquisition, wherein the user's location information refers to the location information of the shopping terminal when the user uses the shopping terminal installed with the client for shopping navigation to shop.

Searching for commodity information in the area to which the location information belongs according to the location information;

Match the searched product information with the product information in the shopping list;

According to the location information, the successfully matched product information is marked in the optimal shopping route information.

Furthermore, in the embodiment of the present invention, the precise positioning of the shopping cart installed with the client for shopping navigation in the supermarket can be realized according to technologies such as wifi/RFID, and then the precise positioning of the user's location information can be realized.

In the embodiment of the present invention, the server obtains the user's location information in real time, and according to the user's current location information, searches for product information in the area to which the current location information belongs, and compares the searched product information in the area to which it belongs with the product information in the shopping list For matching, if the product information in the area to which the current location information belongs includes the product information in the shopping list, mark the successfully matched product information in the optimal shopping route information, as shown in Figure 3, to remind the user that there is For a certain product it needs, the user is asked to select a pre-ordered product, thereby preventing the user from missing the selection of the product in the shopping list and improving the user's shopping experience.

Further, in practical application, the shopping navigation method provided by the embodiment of the present invention also includes:

Determine whether the user's location information has changed within a preset period of time;

When the user's location information remains unchanged within a preset period of time, product recommendation information is generated according to the product information in the area to which the location information belongs and the user's historical shopping records;

Sending the product recommendation information to the designated client.

In the embodiment of the present invention, when it is detected that the user's location information remains unchanged for a preset period of time, it is determined that the user is staying at the current location, indicating that there may be some commodities of interest to the user in the current location area. Wherein, the server may determine the specific value of the preset time length according to the user's shopping habits, such as the stay time in the historical records, purchase records and other information.

The server obtains the user's location information in real time and searches for the product information in the area to which the location information belongs according to the user's location. The server can recommend all the product information in the area to which the location information belongs to the user, and can also make recommendations for the customer based on the customer's purchase records. Recommendation, based on the user's historical purchase records, analyze the user's shopping preferences, such as preference for cheap, preferred brand, preferred discount strength, etc., and then realize the purpose of product recommendation according to user needs. For example, according to the user's historical purchase records, there are often customers who recently purchased product A and product B at the same time. Then, when the customer purchases product A, recommend product B to him. Or, the user often buys a product with a high discount, and if there is a product C with a high discount in the area to which the user's current location belongs, then recommend the product C.

Wherein, the product recommendation information includes information such as the current price and discount strength of the recommended product. The product recommendation information can be displayed at the corresponding position of the optimal shopping path, or directly displayed in the preset display area of the client for shopping navigation.

Further, in practical application, the shopping navigation method provided by the embodiment of the present invention also includes:

Obtain the product information selected by the user in real time, and determine the product to be selected by the user according to the product information selected by the user in real time and the user's historical shopping records;

updating the optimal shopping route information according to the commodity to be selected and the supermarket map information;

Send the updated optimal shopping route information to the designated client.

In the embodiment of the present invention, after recommending the optimal shopping route for the user, the server records the customer's actual travel route in real time, and corrects the subsequent recommended route according to the user's actual travel route.

Specifically, after the server recommends the optimal shopping route for the user, it obtains the product information selected by the user in real time, and determines the product that the user may choose next according to the product information selected by the user in real time and the user's historical shopping records. Historical purchase records, recently there are often customers who purchase product A and product B at the same time. Then, when the user purchases product A during this shopping process, it is determined that the user may choose product B next. Then modify the shopping route according to the location information of the area where the product B is located and the supermarket map information, and send the updated optimal shopping route information to the designated client for terminal display.

Further, in practical application, the shopping navigation method provided by the embodiment of the present invention also includes:

Generate shopping sharing information from the shopping information uploaded by users;

Comparing the optimal shopping route information of the user with the optimal shopping route information of other users;

Sending the shared shopping information to clients belonging to other users whose optimal shopping path information is the same as that of the user or meets a preset similarity condition.

According to the needs of customers, the server establishes a shopping cart-based information sharing function among other users with the same or similar shopping paths, generates shopping sharing information from the shopping information uploaded by the user, and generates shopping sharing information from the shopping information uploaded by the user. Send it to other users with the same or similar shopping paths to share shopping information. For example, when certain special offers are found, it can be recommended to other users, or users can comment on and complain about a certain product.

Further, the shopping navigation method provided by the embodiment of the present invention also includes:

Receive the uploaded product ID;

Find the commodity amount corresponding to the commodity identifier according to the commodity identifier;

Send the commodity amount to the designated client;

receiving the checkout request sent by the designated client;

When receiving payment information corresponding to the commodity amount sent by a third-party client within a preset time period, sending checkout completion information to the designated client;

Or, when payment information corresponding to the commodity amount sent by the third-party client is not received within a preset time period, checkout failure information is sent to the designated client.

In the embodiment of the present invention, the server also provides the user with a self-service checkout function. After completing the payment through the network, the user can leave with the goods, avoiding the time waste caused by the long waiting time of the customer when shopping, and further improving User shopping experience.

Fig. 4 shows a schematic flowchart of a shopping navigation method provided by an embodiment of the present invention.

As shown in Figure 4, the shopping navigation method of the present embodiment includes:

S31. Receive the optimal shopping route information sent by the server; the optimal shopping route information is generated by the server according to the shopping list uploaded by the user and the supermarket map information corresponding to the supermarket identification information uploaded by the user; the optimal shopping route information includes the area where the product information in the shopping list is located;

S32. Display the optimal shopping route information for shopping navigation.

In the shopping navigation method provided by the embodiment of the present invention, the server receives the shopping information uploaded by another client in advance, obtains the supermarket map information corresponding to the supermarket identification information according to the supermarket identification information in the shopping information, and combines and corresponds to the shopping list according to the shopping information in the shopping information. The supermarket map information, generate the optimal shopping route information, and send the optimal shopping route information to the designated client, when the user is shopping, receive the optimal shopping route information sent by the server, and send the optimal shopping route information to the customer end display for shopping navigation.

The embodiment of the present invention enables the specific location and shopping route information of the commodity concerned by the customer to be intuitively displayed, and accurately indicates that the commodity is on a certain floor or a specific location of the supermarket, so that the customer can quickly find himself among a large number of commodity categories It is hoped that the type or brand of goods purchased can save consumers a lot of precious time and improve the user's shopping experience. At the same time reduce the workload of sales staff.

Further, the shopping navigation method provided by the embodiment of the present invention also includes:

Obtain the location information of the user, and send the location information to the server;

receiving the optimal shopping route information marked with commodity information sent by the server; the marked commodity information is the commodity information matching the shopping list among the commodity information in the area to which the location information belongs.

Correspondingly, the method also includes:

Receive the product recommendation information sent by the server. The product recommendation information is generated by the server based on the product information in the area to which the location information belongs and the user's historical shopping records when the user's location information remains unchanged for a preset period of time. Product recommendation information.

Further, the shopping navigation method provided by the embodiment of the present invention also includes:

Upload the product information selected by the user in real time to the server;

receiving the updated optimal shopping route information sent by the server according to the commodity information selected by the user in real time.

Further, the shopping navigation method provided by the embodiment of the present invention also includes:

Upload the user's shopping information according to the user's input or selection;

The shared shopping information sent by the server is received, and the shared shopping information is the shopping information uploaded by other users who are identical to the optimal shopping path information of the user or satisfy a preset similarity condition.

Wherein, the method also includes:

Obtaining the commodity identifier of the selected commodity, and sending the commodity identifier to the server;

receiving the commodity amount corresponding to the commodity identifier returned by the server;

Send a checkout request, and receive checkout completion information or checkout failure information returned by the server; the checkout completion information is the payment corresponding to the amount of the commodity received by the server from a third-party client within a preset time period The checkout failure information is sent when the server does not receive payment information corresponding to the commodity amount sent by a third-party client within a preset time period.

In the embodiment of the present invention, a self-service checkout function is also provided for the user. After the payment is completed through the network, the user can leave with the product, avoiding the waste of time when the customer is shopping due to the long waiting time at the time of payment, and further improving the user experience. shopping experience.

Fig. 5 shows a structural block diagram of a server for shopping navigation provided by an embodiment of the present invention.

As shown in Figure 5, the server for shopping navigation provided by this embodiment includes a shopping information receiving unit 401, a supermarket map information acquiring unit 402, a shopping route information generating unit 403, and a shopping route information sending unit 404, wherein:

The shopping information receiving unit 401 is used to receive the uploaded shopping information, the shopping information includes: user identification information, shopping list and supermarket identification information;

The supermarket map information acquisition unit 402 is configured to acquire supermarket map information corresponding to the supermarket identification information according to the supermarket identification information;

The shopping route information generating unit 403 is configured to generate optimal shopping route information according to the supermarket map information and the shopping list; the optimal shopping route information includes the area where the commodity information in the shopping list is located ;

The shopping route information sending unit 404 is configured to send the generated optimal shopping route information to a designated client for shopping navigation.

The server for shopping navigation provided by the embodiment of the present invention obtains the supermarket map information corresponding to the supermarket identification information according to the supermarket identification information in the shopping information by receiving the shopping information uploaded by another client in advance, and according to the shopping information in the shopping information. The list combines the corresponding supermarket map information to generate optimal shopping route information, and by sending the optimal shopping route information to the designated client, when the user is shopping, the optimal shopping route information is displayed on the client to realize shopping navigation Serve.

The embodiment of the present invention enables the specific location and shopping route information of the commodity concerned by the customer to be intuitively displayed, and accurately indicates that the commodity is on a certain floor or a specific location of the supermarket, so that the customer can quickly find himself among a large number of commodity categories It is hoped that the type or brand of goods purchased can save consumers a lot of precious time and improve the user's shopping experience. At the same time reduce the workload of sales staff.

It is understandable that the user identification information is the unique identification information of the user, such as the user account id, and the user can upload the preset shopping information to the server by logging in the user's account id on the app client, wherein the app client can be PC, mobile phone, pad and other equipment.

The shopping list is a list of items to be purchased predetermined by the user.

The supermarket identification information has a corresponding relationship with the supermarket map information stored in the server. According to the supermarket identification information, multiple supermarket map information in different time periods with the supermarket identification information can be found, and further according to the time of the sent shopping list, obtain The latest available supermarket map information to ensure the accuracy of the area where the product information in the shopping list is located.

Moreover, the present invention can also set the validity period of the shopping information uploaded by the user in advance according to the actual situation. When the shopping information exceeds the validity period, the shopping information becomes invalid. There is also a shopping path corresponding to the current shopping information, thereby reducing the occupation of the server and improving system performance. Wherein, the time length of the validity period can be set according to needs, which is not specifically limited in the present invention.

Fig. 6 shows a structural block diagram of a server for shopping navigation provided by another embodiment of the present invention.

As shown in Figure 6, the server for shopping navigation provided by the embodiment of the present invention includes a shopping information receiving unit 501, a supermarket map information acquiring unit 502, an area customer distribution density acquiring unit 503, a shopping path information generating unit 504, and a shopping path information Sending unit 505, wherein:

The shopping information receiving unit 501 is used to receive uploaded shopping information, the shopping information includes: user identification information, shopping list and supermarket identification information;

The supermarket map information acquisition unit 502 is configured to acquire supermarket map information corresponding to the supermarket identification information according to the supermarket identification information;

The regional customer distribution density acquisition unit 503 is used to obtain the distribution data of customers in the supermarket corresponding to the supermarket identification information, and calculate the regional customer distribution density of each area in the supermarket according to the distribution data of customers;

The shopping route information generation unit 504 is specifically configured to generate optimal shopping route information according to the supermarket map information, the shopping list, and regional customer distribution density in each area of the supermarket.

The shopping route information sending unit 505 is configured to send the generated optimal shopping route information to a designated client for shopping navigation.

The server provided by the embodiment of the present invention also includes a location information acquisition unit, a product information search unit, a product information matching unit, and a product information labeling unit, wherein:

The location information obtaining unit is used to obtain the user's location information in real time;

The commodity information search unit is configured to search for commodity information in the area to which the location information belongs according to the location information;

The commodity information matching unit is configured to match the searched commodity information with the commodity information in the shopping list;

The commodity information marking unit is configured to mark successfully matched commodity information in the optimal shopping route information according to the location information.

The server provided by the embodiment of the present invention also includes a judging unit, a commodity recommendation information generating unit, and a commodity recommendation information sending unit, wherein:

The judging unit is used to judge whether the location information of the user changes within a preset time period;

The product recommendation information generation unit is configured to generate product recommendation information according to the product information in the area to which the location information belongs and the user's historical shopping records when the user's location information remains unchanged within a preset period of time;

The commodity recommendation information sending unit is configured to send the commodity recommendation information to the designated client.

The server provided by the embodiment of the present invention also includes a selected commodity information acquisition unit, a to-be-selected commodity information determination unit, and a shopping path information update unit, wherein:

The selected product information obtaining unit is used to obtain the product information selected by the user in real time;

The item information determining unit to be selected is used to determine the item to be selected by the user according to the item information selected by the user in real time and the user's historical shopping records;

The shopping route information updating unit is configured to update the optimal shopping route information according to the commodity to be selected and the supermarket map information;

Correspondingly, the shopping route information sending unit is further configured to send the updated optimal shopping route information to the designated client.

The server provided by the embodiment of the present invention also includes:

A shopping path comparison unit, configured to compare the user's optimal shopping path information with other users' optimal shopping path information;

A shopping shared information generating unit, configured to generate shopping shared information from the shopping information uploaded by the user;

The shopping sharing information sending unit is configured to send the shopping sharing information to clients belonging to other users who have the same optimal shopping route information as the user or satisfy a preset similarity condition.

Wherein, the server provided by the embodiment of the present invention also includes a commodity identification receiving unit, a commodity amount search unit, a commodity amount sending unit, a checkout request receiving unit, and a checkout result information sending unit, wherein:

The commodity identification receiving unit is configured to receive the uploaded commodity identification;

The commodity amount search unit is used to search for the commodity amount corresponding to the commodity identifier according to the commodity identifier;

The commodity amount sending unit is configured to send the commodity amount to the designated client;

The checkout request receiving unit is configured to receive the checkout request sent by the designated client;

The checkout result information sending unit is configured to send checkout completion information to the designated client when payment information corresponding to the commodity amount sent by a third-party client is received within a preset time period; or, When the payment information corresponding to the commodity amount sent by the third-party client is not received within a preset time period, a checkout failure message is sent to the designated client.

In the embodiment of the present invention, a self-service checkout function is also provided for the user. After the payment is completed through the network, the user can leave with the product, avoiding the waste of time when the customer is shopping due to the long waiting time at the time of payment, and further improving the user experience. shopping experience.

Fig. 7 shows a structural block diagram of a client for shopping navigation provided by an embodiment of the present invention.

As shown in Figure 7, the client for shopping navigation provided by the embodiment of the present invention includes a shopping route information receiving unit 601 and a shopping route information display unit 602, wherein:

The shopping route information receiving unit 601 is configured to receive the optimal shopping route information sent by the server; the optimal shopping route information is the supermarket map information corresponding to the shopping list uploaded by the user and the supermarket identification information uploaded by the user by the server Generated; the optimal shopping route information includes the area where the commodity information in the shopping list is located;

The shopping route information display unit 602 is configured to display the optimal shopping route information for shopping navigation.

The client for shopping navigation provided by the embodiment of the present invention also includes:

a location information acquiring unit, configured to acquire the location information of the user, and send the location information to the server;

The shopping route information receiving unit is further configured to receive the optimal shopping route information marked with product information sent by the server; the marked product information is the product information in the area to which the location information belongs and the shopping listings that match the listings.

The client for shopping navigation provided by the embodiment of the present invention also includes:

The product recommendation information receiving unit is used to receive the product recommendation information sent by the server. The product recommendation information is when the user's location information remains unchanged within a preset period of time, and the server sends the product information according to the area to which the location information belongs. and the user's historical shopping records to generate product recommendation information.

The client for shopping navigation provided by the embodiment of the present invention also includes:

The selected commodity information uploading unit is used to upload the commodity information selected by the user in real time to the server;

The shopping route information receiving unit is further configured to receive the optimal shopping route information sent by the server and updated according to the commodity information selected by the user in real time.

The client for shopping navigation provided by the embodiment of the present invention also includes:

The shopping information uploading unit is used for uploading the user's shopping information according to the user's input or selection;

The shopping sharing information receiving unit is configured to receive the shopping sharing information sent by the server, the shopping sharing information is the shopping information uploaded by other users who are the same as the user's optimal shopping route information or satisfy the preset similarity condition.

The client for shopping navigation provided by the embodiment of the present invention also includes:

a commodity identifier acquiring unit, configured to acquire the commodity identifier of the selected commodity, and send the commodity identifier to the server;

a commodity amount information receiving unit, configured to receive the commodity amount returned by the server and corresponding to the commodity identifier;

A checkout request sending unit, configured to send a checkout request;

The commodity amount information receiving unit is also used to receive the checkout completion information or the checkout failure information returned by the server; The checkout failure information is sent when the server does not receive the payment information corresponding to the commodity amount sent by the third-party client within a preset time period.

To sum up, the shopping navigation method and the server and client for shopping navigation provided by the present invention generate optimal shopping route information according to the shopping information by receiving the shopping information uploaded by the user in advance, and send the generated optimal shopping route information to To the designated client, when the user is shopping, the shopping navigation is realized through the optimal shopping route information, so that the user can intuitively obtain the specific location of the product and the shopping route information, saving shopping time and improving the user's shopping experience.

Embodiments of the invention disclose:

A1, a server for shopping navigation, including:

The shopping information receiving unit is used to receive the uploaded shopping information, the shopping information includes: user identification information, shopping list and supermarket identification information;

A supermarket map information acquisition unit, configured to acquire supermarket map information corresponding to the supermarket identification information according to the supermarket identification information;

A shopping route information generating unit, configured to generate optimal shopping route information according to the supermarket map information and the shopping list; the optimal shopping route information includes the area where the commodity information in the shopping list is located;

The shopping route information sending unit is configured to send the generated optimal shopping route information to a designated client for shopping navigation.

A2. According to the server described in A1, the server also includes:

The regional customer distribution density acquisition unit is used to obtain the distribution data of customers in the supermarket corresponding to the supermarket identification information, and calculate the regional customer distribution density of each area in the supermarket according to the distribution data of customers;

The shopping route information generating unit is specifically configured to generate optimal shopping route information according to the supermarket map information, the shopping list, and regional customer distribution density in each area of the supermarket.

A3. According to the server described in A1 or A2, the server also includes:

a location information acquiring unit, configured to acquire the location information of the user;

a commodity information search unit, configured to search for commodity information in the area to which the location information belongs according to the location information;

a commodity information matching unit, configured to match the searched commodity information with the commodity information in the shopping list;

The commodity information marking unit is configured to mark successfully matched commodity information in the optimal shopping route information according to the location information.

A4. According to the server described in A3, the server also includes:

a judging unit, configured to judge whether the location information of the user has changed within a preset period of time;

A product recommendation information generation unit, configured to generate product recommendation information according to the product information in the area to which the location information belongs and the user's historical shopping records when the user's location information remains unchanged within a preset period of time;

A commodity recommendation information sending unit, configured to send the commodity recommendation information to the designated client.

A5. The server according to any one of A1-A4, the server also includes:

The selected product information acquisition unit is used to obtain the product information selected by the user in real time;

The product information determination unit to be selected is used to determine the user's product to be selected according to the product information selected by the user in real time and the user's historical shopping records;

A shopping route information updating unit, configured to update the optimal shopping route information according to the commodity to be selected and the supermarket map information;

The shopping route information sending unit is further configured to send the updated optimal shopping route information to the designated client.

A6. The server according to any one of A1-A5, the server also includes:

A shopping path comparison unit, configured to compare the user's optimal shopping path information with other users' optimal shopping path information;

A shopping shared information generating unit, configured to generate shopping shared information from the shopping information uploaded by the user;

The shopping sharing information sending unit is configured to send the shopping sharing information to clients belonging to other users who have the same optimal shopping route information as the user or satisfy a preset similarity condition.

A7. The server according to any one of A1-A6, the server also includes:

The commodity identification receiving unit is used for receiving the uploaded commodity identification;

A commodity amount search unit, configured to search for the commodity amount corresponding to the commodity identifier according to the commodity identifier;

A commodity amount sending unit, configured to send the commodity amount to the designated client;

a checkout request receiving unit, configured to receive the checkout request sent by the designated client;

A checkout result information sending unit, configured to send checkout completion information to the designated client when payment information corresponding to the commodity amount sent by a third-party client is received within a preset time period;

Or, when payment information corresponding to the commodity amount sent by the third-party client is not received within a preset time period, checkout failure information is sent to the designated client.

B8. A shopping navigation method, comprising:

receiving uploaded shopping information, the shopping information including: user identification information, shopping list and supermarket identification information;

Acquiring supermarket map information corresponding to the supermarket identification information according to the supermarket identification information;

Generate optimal shopping route information according to the supermarket map information and the shopping list; the optimal shopping route information includes the area where the commodity information in the shopping list is located;

Send the generated optimal shopping route information to a designated client for shopping navigation.

B9, according to the method described in B8, described method also comprises:

Obtain the distribution data of customers in the supermarket corresponding to the supermarket identification information, and calculate the distribution density of regional customers in each area of the supermarket according to the distribution data of customers;

The generating optimal shopping path information according to the supermarket map information and the shopping list includes:

Optimum shopping route information is generated according to the supermarket map information, the shopping list, and regional customer distribution density in each area of the supermarket.

B10, according to the method described in B8 or B9, described method also comprises:

Obtain the user's location information;

Searching for commodity information in the area to which the location information belongs according to the location information;

Match the searched product information with the product information in the shopping list;

According to the location information, the successfully matched product information is marked in the optimal shopping route information.

B11, according to the method described in B10, described method also comprises:

Determine whether the user's location information has changed within a preset period of time;

When the user's location information remains unchanged within a preset period of time, product recommendation information is generated according to the product information in the area to which the location information belongs and the user's historical shopping records;

Sending the product recommendation information to the designated client.

B12, according to the method described in any one of B8-B11, described method also comprises:

Obtain the product information selected by the user in real time, and determine the product to be selected by the user according to the product information selected by the user in real time and the user's historical shopping records;

updating the optimal shopping route information according to the commodity to be selected and the supermarket map information;

Send the updated optimal shopping route information to the designated client.

B13, according to the method described in any one of B8-B12, described method also comprises:

Generate shopping sharing information from the shopping information uploaded by users;

Comparing the optimal shopping route information of the user with the optimal shopping route information of other users;

Sending the shared shopping information to clients belonging to other users whose optimal shopping path information is the same as that of the user or meets a preset similarity condition.

B14, according to the method described in any one of B8-B12, described method also comprises:

Receive the uploaded product ID;

Find the commodity amount corresponding to the commodity identifier according to the commodity identifier;

Send the commodity amount to the designated client;

receiving the checkout request sent by the designated client;

When receiving payment information corresponding to the commodity amount sent by a third-party client within a preset time period, sending checkout completion information to the designated client;

Or, when payment information corresponding to the commodity amount sent by the third-party client is not received within a preset time period, checkout failure information is sent to the designated client.

C15. A client for shopping navigation, comprising:

The shopping route information receiving unit is used to receive the optimal shopping route information sent by the server; the optimal shopping route information is generated by the server according to the shopping list uploaded by the user and the supermarket map information corresponding to the supermarket identification information uploaded by the user; The optimal shopping route information includes the area where the commodity information in the shopping list is located;

The shopping route information display unit is used to display the optimal shopping route information for shopping navigation.

C16. According to the client for shopping navigation described in C15, the client for shopping navigation also includes:

a location information acquiring unit, configured to acquire the location information of the user, and send the location information to the server;

The shopping route information receiving unit is further configured to receive the optimal shopping route information marked with product information sent by the server; the marked product information is the product information in the area to which the location information belongs and the shopping listings that match the listings.

C17, according to the client for shopping navigation described in C16, the client for shopping navigation also includes:

The product recommendation information receiving unit is used to receive the product recommendation information sent by the server. The product recommendation information is when the user's location information remains unchanged within a preset period of time, and the server sends the product information according to the area to which the location information belongs. and the user's historical shopping records to generate product recommendation information.

C18. The client for shopping navigation according to any one of C15-C17, the client for shopping navigation also includes:

The selected commodity information uploading unit is used to upload the commodity information selected by the user in real time to the server;

The shopping route information receiving unit is further configured to receive the optimal shopping route information sent by the server and updated according to the commodity information selected by the user in real time.

C19. The client for shopping navigation according to any one of C15-C18, the client for shopping navigation also includes:

The shopping information uploading unit is used for uploading the user's shopping information according to the user's input or selection;

The shopping sharing information receiving unit is configured to receive the shopping sharing information sent by the server, the shopping sharing information is the shopping information uploaded by other users who are the same as the user's optimal shopping route information or satisfy the preset similarity condition.

C20. The client for shopping navigation according to any one of C15-C19, the client for shopping navigation also includes:

a commodity identifier acquiring unit, configured to acquire the commodity identifier of the selected commodity, and send the commodity identifier to the server;

a commodity amount information receiving unit, configured to receive the commodity amount returned by the server and corresponding to the commodity identifier;

A checkout request sending unit, configured to send a checkout request;

The commodity amount information receiving unit is also used to receive the checkout completion information or the checkout failure information returned by the server; The checkout failure information is sent when the server does not receive the payment information corresponding to the commodity amount sent by the third-party client within a preset time period.

D21. A shopping navigation method, comprising:

Receive the optimal shopping path information sent by the server; the optimal shopping path information is generated by the server according to the shopping list uploaded by the user and the supermarket map information corresponding to the supermarket identification information uploaded by the user; the optimal shopping path information includes The area where the product information in the shopping list is located;

Displaying the optimal shopping route information for shopping navigation.

D22, according to the method described in D21, described method also comprises:

Obtain the location information of the user, and send the location information to the server;

receiving the optimal shopping route information marked with commodity information sent by the server; the marked commodity information is the commodity information matching the shopping list among the commodity information in the area to which the location information belongs.

D23, according to the method described in D22, described method also comprises:

Receive the product recommendation information sent by the server. The product recommendation information is generated by the server based on the product information in the area to which the location information belongs and the user's historical shopping records when the user's location information remains unchanged for a preset period of time. Product recommendation information.

D24. The method according to any one of D21-D23, said method further comprising:

Upload the product information selected by the user in real time to the server;

receiving the updated optimal shopping route information sent by the server according to the commodity information selected by the user in real time.

D25. The method according to any one of D21-D24, said method further comprising:

Upload the user's shopping information according to the user's input or selection;

The shared shopping information sent by the server is received, and the shared shopping information is the shopping information uploaded by other users who are identical to the optimal shopping path information of the user or satisfy a preset similarity condition.

D26. The method according to any one of D21-D25, said method further comprising:

Obtaining the commodity identifier of the selected commodity, and sending the commodity identifier to the server;

receiving the commodity amount corresponding to the commodity identifier returned by the server;

Send a checkout request, and receive checkout completion information or checkout failure information returned by the server; the checkout completion information is the payment corresponding to the amount of the commodity received by the server from a third-party client within a preset time period The checkout failure information is sent when the server does not receive payment information corresponding to the commodity amount sent by a third-party client within a preset time period.

It should be noted that the algorithms and formulas presented herein are not inherently related to any particular computer, virtual system, or other device. Various general systems can also be used with the examples based here. The structure required to construct such a system is apparent from the above description. Furthermore, the present invention is not specific to any particular programming language. It should be understood that various programming languages can be used to implement the content of the present invention described herein, and the above description of specific languages is for disclosing the best mode of the present invention.

In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure the understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, in order to streamline the present invention and to facilitate an understanding of one or more of its various aspects, various features of the invention are sometimes grouped together into a single embodiment , figure, or description of it. This disclosed method and apparatus, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art can understand that the modules in the device in the embodiment can be adaptively changed and arranged in one or more devices different from the embodiment. Modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore may be divided into a plurality of sub-modules or sub-units or sub-assemblies. All features disclosed in this specification (including accompanying claims, abstract and drawings) and any method or method so disclosed may be used in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will understand that although some embodiments described herein include some features included in other embodiments but not others, combinations of features from different embodiments are meant to be within the scope of the invention. and form different embodiments.

The various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) can be used in practice to implement some or all functions of some or all components in the website security detection device according to the embodiment of the present invention. The present invention can also be implemented as an apparatus or an apparatus program (for example, a computer program and a computer program product) for performing a part or all of the methods described herein. Such a program for realizing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such a signal may be downloaded from an Internet site, or provided on a carrier signal, or provided in any other form.

The above descriptions are only part of the embodiments of the present invention. It should be pointed out that those skilled in the art can make some improvements and modifications without departing from the principles of the present invention. It should be regarded as the protection scope of the present invention.

Claims (10)

1. A server for shopping navigation, comprising: The shopping information receiving unit is used to receive the uploaded shopping information, the shopping information includes: user identification information, shopping list and supermarket identification information; A supermarket map information acquisition unit, configured to acquire supermarket map information corresponding to the supermarket identification information according to the supermarket identification information; A shopping route information generating unit, configured to generate optimal shopping route information according to the supermarket map information and the shopping list; the optimal shopping route information includes the area where the commodity information in the shopping list is located; The shopping route information sending unit is configured to send the generated optimal shopping route information to a designated client for shopping navigation. 2. The server according to claim 1, further comprising: The regional customer distribution density acquisition unit is used to obtain the distribution data of customers in the supermarket corresponding to the supermarket identification information, and calculate the regional customer distribution density of each area in the supermarket according to the distribution data of customers; The shopping route information generating unit is specifically configured to generate optimal shopping route information according to the supermarket map information, the shopping list, and regional customer distribution density in each area of the supermarket. 3. The server according to claim 1 or 2, wherein the server further comprises: a location information acquiring unit, configured to acquire the location information of the user; a commodity information search unit, configured to search for commodity information in the area to which the location information belongs according to the location information; a commodity information matching unit, configured to match the searched commodity information with the commodity information in the shopping list; The commodity information marking unit is configured to mark successfully matched commodity information in the optimal shopping route information according to the location information. 4. The server according to claim 3, wherein the server further comprises: a judging unit, configured to judge whether the location information of the user has changed within a preset period of time; A product recommendation information generation unit, configured to generate product recommendation information according to the product information in the area to which the location information belongs and the user's historical shopping records when the user's location information remains unchanged within a preset period of time; A commodity recommendation information sending unit, configured to send the commodity recommendation information to the designated client. 5. The server according to any one of claims 1-4, wherein the server further comprises: The selected product information acquisition unit is used to obtain the product information selected by the user in real time; The product information determination unit to be selected is used to determine the user's product to be selected according to the product information selected by the user in real time and the user's historical shopping records; A shopping route information updating unit, configured to update the optimal shopping route information according to the commodity to be selected and the supermarket map information; The shopping route information sending unit is further configured to send the updated optimal shopping route information to the designated client. 6. The server according to any one of claims 1-5, wherein the server further comprises: A shopping path comparison unit, configured to compare the user's optimal shopping path information with other users' optimal shopping path information; A shopping shared information generating unit, configured to generate shopping shared information from the shopping information uploaded by the user; The shopping sharing information sending unit is configured to send the shopping sharing information to clients belonging to other users who have the same optimal shopping route information as the user or satisfy a preset similarity condition. 7. The server according to any one of claims 1-6, wherein the server further comprises: The commodity identification receiving unit is used for receiving the uploaded commodity identification; A commodity amount search unit, configured to search for the commodity amount corresponding to the commodity identifier according to the commodity identifier; A commodity amount sending unit, configured to send the commodity amount to the designated client; a checkout request receiving unit, configured to receive the checkout request sent by the designated client; A checkout result information sending unit, configured to send checkout completion information to the designated client when payment information corresponding to the commodity amount sent by a third-party client is received within a preset time period; Or, when payment information corresponding to the commodity amount sent by the third-party client is not received within a preset time period, checkout failure information is sent to the designated client. 8. A shopping navigation method, comprising: receiving uploaded shopping information, the shopping information including: user identification information, shopping list and supermarket identification information; Acquiring supermarket map information corresponding to the supermarket identification information according to the supermarket identification information; Generate optimal shopping route information according to the supermarket map information and the shopping list; the optimal shopping route information includes the area where the commodity information in the shopping list is located; Send the generated optimal shopping route information to a designated client for shopping navigation. 9. A client for shopping navigation, comprising: The shopping route information receiving unit is used to receive the optimal shopping route information sent by the server; the optimal shopping route information is generated by the server according to the shopping list uploaded by the user and the supermarket map information corresponding to the supermarket identification information uploaded by the user; The optimal shopping route information includes the area where the commodity information in the shopping list is located; The shopping route information display unit is used to display the optimal shopping route information for shopping navigation. 10. A shopping navigation method, comprising: Receive the optimal shopping path information sent by the server; the optimal shopping path information is generated by the server according to the shopping list uploaded by the user and the supermarket map information corresponding to the supermarket identification information uploaded by the user; the optimal shopping path information includes The area where the product information in the shopping list is located; Displaying the optimal shopping route information for shopping navigation.