CN104102655A - Method, system and device for releasing media information - Google Patents
Method, system and device for releasing media information Download PDFInfo
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Abstract
The invention discloses a method for releasing media information. The method comprises the following steps: an interactive website transmits user information of users having logged in at present to a media real-time transaction platform, and each media service platform accesses to the media real-time transaction platform; the media real-time transaction platform transmits a media request message carrying the user information to each media service platform; each media service platform acquires a user attribute tag according to the user information, searches the matched media information and transmits a weight of the media information to the media real-time transaction platform; the media real-time transaction platform selects media information according to the weights and transmits the media information to the interactive website for releasing. The invention also discloses a system and a device for releasing the media information. According to the scheme provided by the invention, the most competitive media information can be pertinently released in the interactive website, and the click volume of the interactive website is improved.
Description
Technical Field
The present invention relates to an information publishing technology for an interactive website in the internet, and in particular, to a method, a system, and an apparatus for publishing media information.
Background
At present, media information is published in a non-directional crowd manner, and media information content cannot play media information which is interesting to a user according to information such as age, gender, whether an interactive website is logged in, interactive grade, whether excessive consumption exists and the like, so that most of media information is published ineffectively, most of website traffic resources are wasted, and in addition, for the media information publication of the interactive website, the media information of multiple channels cannot be screened and published at present.
Disclosure of Invention
In view of the above, the main objective of the present invention is to provide a method, a system and a device for publishing media information, which can publish the most competitive media information in an interactive website in a targeted manner, and increase the click rate of the interactive website.
In order to achieve the purpose, the technical scheme of the invention is realized as follows:
the invention provides a media information publishing method, which comprises the following steps:
the interactive website sends the user information of the current logged-in user to a media real-time transaction platform;
each media service platform is accessed to a media real-time transaction platform;
the media real-time trading platform sends a media request message carrying the user information to each media service platform;
each media service platform acquires a user attribute label according to the user information, searches matched media information according to the user attribute label, and sends the weight of the media information to a media real-time transaction platform;
and the media real-time transaction platform selects media information according to the weight value and sends the media information to an interactive website for publishing.
In the above scheme, the accessing of each media service platform to the media real-time transaction platform is as follows: and each media service platform is accessed to the media real-time trading platform through a real-time bidding RTB interface of the media real-time trading platform.
In the above scheme, the sending, by the media real-time transaction platform, the media request message carrying the user information to each media service platform is:
the media real-time trading platform fills the media publishing information and the user information into the bid request object of the RTB interface, and sends a media request message to each media service platform, wherein the bid request object is carried in the media request message.
In the above solution, each media service platform obtains a user attribute tag according to the user information, finds out the matched media information according to the user attribute tag, and sends the weight of the media information to a media real-time transaction platform, where the steps are as follows:
each media service platform obtains media release information and user information according to a bidding request object in a media request message, accesses an interactive website through an Application Programming Interface (API) to obtain a user attribute label corresponding to the user information, finds matched media information in a preset media information base according to the user attribute label, determines a weight of the media information according to the media release information, constructs a bidding response object according to the weight of the media information and a Uniform Resource Locator (URL), and sends the bidding response object to a media real-time transaction platform.
In the above scheme, the media real-time transaction platform selects the media information according to the weight as follows: the media real-time trading platform multiplies the weight of the media information sent by each media service platform by an adjusting coefficient, filters the weight of the media information lower than a threshold value, and selects the media information with the largest weight in the remaining weight of the media information.
The invention provides a media information publishing system, which comprises: the system comprises an interactive website, a media real-time transaction platform and a media service platform; wherein,
the interactive website is used for sending the user information of the current logged-in user to the media real-time trading platform and issuing the media information selected by the media real-time trading platform;
the media real-time trading platform is used for sending a media request message carrying the user information to each media service platform, selecting media information according to the weight value and sending the media information to an interactive website for publishing;
the media service platform is used for accessing a media real-time transaction platform; and acquiring a user attribute label according to the user information, searching matched media information according to the user attribute label, and sending the weight of the media information to a media real-time transaction platform.
In the above scheme, the media service platform is specifically configured to access to the media real-time trading platform through a real-time bidding RTB interface of the media real-time trading platform.
In the above scheme, the media real-time transaction platform is specifically configured to fill and write media publishing information and user information into a bid request object of an RTB interface, and send a media request message to each media service platform, where the bid request object is carried in the media request message.
In the above scheme, the media service platform is specifically configured to obtain media publishing information and user information according to a bid request object in a media request message, access an interactive website through an API interface to obtain a user attribute tag corresponding to the user information, search matched media information in a preset media information library according to the user attribute tag, determine a weight of the media information according to the media publishing information, construct a bid response object according to the weight of the media information and a URL, and send the bid response object to a media real-time transaction platform.
In the above scheme, the media real-time transaction platform is specifically configured to multiply the weight of the media information sent by each media service platform by an adjustment coefficient, filter the weight of the media information lower than a threshold, and select the media information with the largest weight among the remaining weight of the media information.
In the foregoing solution, the media service platform specifically includes: the system comprises an access module, a label module, a matching module and a sending module; wherein,
the access module is used for accessing a media real-time transaction platform;
the tag module is used for acquiring a user attribute tag according to user information and sending the user attribute tag to the matching module;
the matching module is used for searching the matched media information according to the user attribute label;
and the sending module is used for sending the weight of the media information matched by the matching module to the media real-time trading platform.
The invention provides a media service platform, which specifically comprises: the system comprises an access module, a label module, a matching module and a sending module; wherein,
the access module is used for accessing to a media real-time transaction platform;
the tag module is used for acquiring a user attribute tag according to user information and sending the user attribute tag to the matching module;
the matching module is used for searching the matched media information according to the user attribute label;
and the sending module is used for sending the weight of the media information matched by the matching module to the media real-time trading platform.
The invention provides a method, a system and a device for publishing media information.A user information of a current logged-in user is sent to a media real-time trading platform by an interactive website, each media service platform is accessed to the media real-time trading platform, the media real-time trading platform sends a media request message carrying the user information to each media service platform, each media service platform obtains a user attribute label according to the user information and finds out matched media information, the weight of the media information is sent to the media real-time trading platform, and the media real-time trading platform selects the media information according to the weight and sends the media information to the interactive website for publishing; therefore, the most competitive media information can be issued in the interactive website in a targeted manner, and the click rate of the interactive website is increased.
Drawings
FIG. 1 is a schematic flow chart of a method for publishing media information according to the present invention;
FIG. 2 is a schematic diagram of a bid request object format provided by the present invention;
FIG. 3 is a schematic diagram of a bid response object format provided by the present invention;
fig. 4 is a schematic structural diagram of a media information distribution system provided by the present invention.
Detailed Description
The basic idea of the invention is: when the interactive website has a chance of releasing the media information, the user information of the current logged-in user is sent to a media real-time trading platform; the media real-time trading platform sends a media request message carrying the user information to each media service platform; each media service platform acquires a user attribute label according to the user information, searches matched media information according to the user attribute label, and sends the weight of the media information to a media real-time transaction platform; and the media real-time transaction platform selects media information according to the weight value and sends the media information to an interactive website for publishing.
The invention is further described in detail below with reference to the figures and the specific embodiments.
The invention realizes a media information publishing method, as shown in fig. 1, the method comprises the following steps:
step 101: when the interactive website has a chance of releasing the media information, the user information of the current logged-in user is sent to a media real-time trading platform;
here, the user information of the currently logged-in user may be a user name of the currently logged-in user, where the user name includes at least one of: user Identification (ID), user nickname, etc.;
step 102: each media service platform is accessed to a media real-time transaction platform;
specifically, each media service Platform is used as a Demand Side Platform (DSP) and is accessed to the media real-time trading Platform through a real-time bidding (RTB) interface of the media real-time trading Platform, that is, each media service Platform is connected to the media real-time trading Platform according to an RTB interface protocol of the media real-time trading Platform.
Step 103: the media real-time trading platform sends a media request message carrying the user information to each media service platform;
specifically, the media real-time trading platform fills in media release information and a user name to a Bid Request Object (Bid Request Object) of an RTB interface, and sends a media Request message to each media service platform, wherein the Bid Request Object is carried in the media Request message;
the media publishing information comprises at least one of: media request ID, exposure object, interactive website site, equipment type and bidding mode;
the RTB interface includes: a Bid Request Object (Bid Request Object) and a Bid Response Object (Bid Response Object), where the Bid Request Object is carried in the media Request message;
the structure of the Bid Request Object is shown in fig. 2, and includes at least one of the following: a media request ID, an exposure Object (Impression Object), an interactive website Site Object (Site Object), a Device type Object (Device Object), a User information Object (User Object), and a bidding manner type, where specific fields of the Bid RequestObject are shown in table 1 and at least include one of the following fields: id. imp, Site, Device, User and at fields, wherein the imp field corresponds to an Impression Object, the Site field corresponds to a Site Object, the Device field corresponds to a Device Object, the User field corresponds to a User Object, and the at field represents a bidding mode type;
TABLE 1
The im _ presentation Object indicates a media publishing position and a publishing base price, and only includes a Banner Object (Banner Object) or a Video Object (Video Object), but does not include both, and the imp field is specifically shown in table 2;
| name of field | Type (B) | Description of the invention |
| id | string | Issue ID |
| tagid | string | Issuing location ID |
| bidfloor | Floating point type (float) | The base price, unit is issued in minutes/thousand, i.e. CPM |
| banner | object | Banner type publishing location |
| video | object | video type publishing location |
TABLE 2
The banner field is specifically shown in table 3;
| name of field | Type (B) | Description of the invention |
| w | integer | Width of issue location |
| h | integer | Post location height |
TABLE 3
The video field is specifically shown in table 4;
TABLE 4
The site field represents an interactive website site, which is specifically shown in table 5;
TABLE 5
The device field indicates the type of the browser used by the user, and is specifically shown in table 6;
| name of field | Type (B) | Description of the invention |
| ua | string | user agent |
| ip | string | IP |
TABLE 6
The user field is specifically shown in table 7;
TABLE 7
An example of a Bid RequestObject containing only the Banner Object in the expression Object is given below:
the example gives the id, imp, site, device, user, and at fields in the Bid Request Object, and the value of the banner field in the imp field;
an example of a Bid RequestObject that includes only a Video Object in an expression Object is given below:
the example gives the fields of id, imp, site, device, user and at in the Bid Request Object, and the value of the video field in the imp field;
in this step, the structure of the Bid Response Object is shown in fig. 3, and includes: a Seat Bid Object, the Seat Bid Object comprising a Bid Object; the specific fields of the Bid Response Object are shown in table 8, and include: id. bidid, and seatbid fields, the seatbid field corresponding to a Seat Bid Object;
TABLE 8
The seatbid field is specifically shown in table 9;
| name of field | Type (B) | Description of the invention |
| bid | array of objects | Bidding for single exposure |
TABLE 9
The bid field is specifically shown in table 10;
an example of a Bid Response Object is given below:
as can be seen from the example of the Bid Response Object: the media service platform gives a price with a weight value of 0.2000000029802322 points issued every thousand times for the request with the ID of the BidRequest Object being request 123 and the ID of imp being impid123, and the URL of the media information is http:// adserver.
Step 104: each media service platform acquires a user attribute label according to the user information, searches matched media information according to the user attribute label, and sends the weight of the media information to a media real-time transaction platform;
specifically, each media service platform obtains media release information and user information according to a bid request object in a media request message, accesses an interactive website through an API (application programming interface) interface to obtain a user attribute tag corresponding to the user information, finds matched media information in a preset media information base according to the user attribute tag, determines a weight of the media information according to the media release information, constructs a bid response object according to the weight of the media information and a URL (uniform resource locator), and sends the bid response object to a media real-time transaction platform;
the user attribute tag includes at least one of: user level, activeness, consumption amount, last 7 balance average login time and last login time;
the media information can be a text connection, a picture, a video or the like;
the matched media information refers to media information corresponding to the user grade, and/or the liveness, and/or the consumption amount, and/or the last 7 balance average login duration, and/or the last login time;
the determining of the weight of the media information according to the media publishing information generally includes: and determining the price of releasing the media information every thousand times according to the exposure object, and/or the interactive website site, and/or the equipment type, and/or the bidding mode, such as: according to the exposure object being page intermediate publishing, and/or the interactive website being hot website, and/or the user adopting IE browser and/or the competitive bidding mode being dark shooting, a higher price of publishing media information every thousand times can be determined.
Step 105: the media real-time transaction platform selects media information according to the weight and sends the media information to an interactive website for publishing;
specifically, the media real-time transaction platform selects media information with the largest weight, acquires a URL and a click link corresponding to the media information from a media service platform through an RTB interface, and sends the media information to an interactive website for publishing according to the URL and the click link;
the media real-time trading platform selects the media information with the largest weight value, which may be: the media real-time trading platform multiplies the weight of the media information sent by each media service platform by an adjustment coefficient, filters the weight of the media information lower than a threshold value, and selects the media information with the largest weight in the remaining weight of the media information; the threshold may be a preset lowest weight.
The method for publishing the media information is described by taking an advertisement service platform (AdWIN) as a media service platform and an advertisement real-time transaction platform (ADX) as a media real-time transaction platform as an example, wherein the AdWIN is used as one of a plurality of DSPs to be accessed to the ADX, and a game website sends the user information of a user who has logged in currently to the ADX when an advertisement exposure chance exists; ADX sends an exposure bidding request message carrying the user information and the advertisement release information to each DSP; each DSP evaluates and gives the quote for this exposure, as follows: AdWIN inquires and puts creativity of an advertising position schedule of an interactive website given by ADX, searches targeted advertising materials according to a game attribute label of a user, and gives a preset price according to advertising information; after ADX collects all the DSP quoted prices, each DSP quoted price is multiplied by an adjusting coefficient, quoted prices lower than the base price are filtered, and the DSP with the highest quoted price in the rest quoted prices is selected to send a winning notice; and after the ADX performs pattern rendering according to the media advertisement template, returning the winning DSP advertisement to the game website for displaying.
In order to implement the above method, the present invention further provides a system for publishing media information, as shown in fig. 4, the system includes: an interactive website 21, a media real-time transaction platform 22 and a plurality of media service platforms 23; wherein,
the interactive website 21 is configured to send user information of a currently logged-in user to the media real-time trading platform 22 when there is a chance for publishing media information, and publish media information selected by the media real-time trading platform 22;
the media real-time transaction platform 22 is configured to send a media request message carrying the user information to each media service platform 23, select media information according to the weight, and send the media information to the interactive website 21 for publishing;
the media service platform 23 is used for accessing the media real-time transaction platform 22; acquiring a user attribute tag according to the user information, finding matched media information according to the user attribute tag, and sending the weight of the media information to the media real-time transaction platform 22;
the media service platform 23 is specifically configured to access to the media real-time transaction platform through an RTB interface of the media real-time transaction platform 22;
the media real-time trading platform 22 is specifically configured to fill in media publishing information and user information to a Bid Request Object (Bid Request Object) of the RTB interface, and send a media Request message to each media service platform 23, where the Bid Request Object is carried in the media Request message;
the media service platform 23 is specifically configured to obtain media publishing information and user information according to a bid request object in a media request message, access the interactive website 21 through an API interface to obtain a user attribute tag corresponding to the user information, search matched media information in a preset media information library according to the user attribute tag, determine a weight of the media information according to the media publishing information, construct a bid response object according to the weight and a URL of the media information, and send the bid response object to the media real-time transaction platform 22;
the user attribute tag includes at least one of: user level, activeness, consumption amount, last 7 balance average login time and last login time;
the weight value of the media information is generally determined according to an exposure object, and/or an interactive website site, and/or an equipment type, and/or a bidding mode to determine the price of issuing the media information every thousand times;
the media real-time transaction platform 22 is specifically configured to multiply the weight of the media information sent by each media service platform 23 by an adjustment coefficient, filter out the weight of the media information lower than a threshold, select the media information with the largest weight among the remaining weight of the media information, obtain a URL and a click link corresponding to the media information from the media service platform 23 through an RTB interface, and send the media information to the interactive website 21 for release according to the URL and the click link;
the media service platform 23 specifically includes: an access module 231, a label module 232, a matching module 233 and a sending module 234; wherein,
the access module 231 is used for accessing the media real-time transaction platform 22;
the tag module 232 is configured to obtain a user attribute tag according to user information, and send the user attribute tag to the matching module 233;
the matching module 233 is configured to find the matched media information according to the user attribute tag;
the sending module 234 is configured to send the weight of the media information matched by the matching module 233 to the media real-time trading platform 22;
the sending module 234 is specifically configured to construct a bid response object according to the weight and the URL of the media information matched by the matching module 233, and send the bid response object to the media real-time transaction platform 22.
Based on the above system, the present invention further provides a media service platform, as shown in fig. 4, the media service platform includes: an access module 231, a label module 232, a matching module 233 and a sending module 234; wherein,
the access module 231 is used for accessing the media real-time transaction platform 22;
the tag module 232 is configured to obtain a user attribute tag according to user information, and send the user attribute tag to the matching module 233;
the matching module 233 is configured to find the matched media information according to the user attribute tag;
the sending module 234 is configured to send the weight of the media information matched by the matching module 233 to the media real-time trading platform 22;
the sending module 234 is specifically configured to construct a bid response object according to the weight and the URL of the media information matched by the matching module 233, and send the bid response object to the media real-time transaction platform 22.
The media information publishing method of the invention is realized in the form of software functional modules and can be stored in a computer readable storage medium when being sold or used as an independent product. Based on such understanding, the technical solutions of the embodiments of the present invention may be essentially implemented or a part contributing to the prior art may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes. Thus, embodiments of the invention are not limited to any specific combination of hardware and software.
Correspondingly, the embodiment of the invention also provides a computer storage medium, wherein a computer program is stored in the computer storage medium, and the computer program is used for executing the media information distribution method of the embodiment of the invention.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention.
Claims (12)
1. A method for distributing media information, the method comprising:
the interactive website sends the user information of the current logged-in user to a media real-time transaction platform;
each media service platform is accessed to a media real-time transaction platform;
the media real-time trading platform sends a media request message carrying the user information to each media service platform;
each media service platform acquires a user attribute label according to the user information, searches matched media information according to the user attribute label, and sends the weight of the media information to a media real-time transaction platform;
and the media real-time transaction platform selects media information according to the weight value and sends the media information to an interactive website for publishing.
2. The publishing method of claim 1, wherein accessing the media real-time trading platform by each media service platform comprises: and each media service platform is accessed to the media real-time trading platform through a real-time bidding RTB interface of the media real-time trading platform.
3. The publishing method of claim 2, wherein the media real-time trading platform sending the media request message carrying the user information to each media service platform is:
the media real-time trading platform fills the media publishing information and the user information into the bid request object of the RTB interface, and sends a media request message to each media service platform, wherein the bid request object is carried in the media request message.
4. The publishing method according to claim 3, wherein each media service platform obtains a user attribute tag according to the user information, finds out the matched media information according to the user attribute tag, and sends the weight of the media information to a media real-time transaction platform, and the method comprises the following steps:
each media service platform obtains media release information and user information according to a bidding request object in a media request message, accesses an interactive website through an Application Programming Interface (API) to obtain a user attribute label corresponding to the user information, finds matched media information in a preset media information base according to the user attribute label, determines a weight of the media information according to the media release information, constructs a bidding response object according to the weight of the media information and a Uniform Resource Locator (URL), and sends the bidding response object to a media real-time transaction platform.
5. The publishing method according to any of claims 1 to 4, wherein the media real-time trading platform selects the media information according to the weight value as: the media real-time trading platform multiplies the weight of the media information sent by each media service platform by an adjusting coefficient, filters the weight of the media information lower than a threshold value, and selects the media information with the largest weight in the remaining weight of the media information.
6. A system for distributing media information, the system comprising: the system comprises an interactive website, a media real-time transaction platform and a media service platform; wherein,
the interactive website is used for sending the user information of the current logged-in user to the media real-time trading platform and issuing the media information selected by the media real-time trading platform;
the media real-time trading platform is used for sending a media request message carrying the user information to each media service platform, selecting media information according to the weight value and sending the media information to an interactive website for publishing;
the media service platform is used for accessing a media real-time transaction platform; and acquiring a user attribute label according to the user information, searching matched media information according to the user attribute label, and sending the weight of the media information to a media real-time transaction platform.
7. The distribution system according to claim 6, wherein the media service platform is specifically configured to access the media real-time trading platform through a real-time bidding RTB interface of the media real-time trading platform.
8. The publishing system of claim 7, wherein the media real-time trading platform is specifically configured to fill in media publishing information and user information to a bid request object of the RTB interface, and send a media request message to each media service platform, where the bid request object is carried in the media request message.
9. The publishing system of claim 8, wherein the media service platform is specifically configured to obtain media publishing information and user information according to a bidding request object in a media request message, access an interactive website through an API interface to obtain a user attribute tag corresponding to the user information, find matched media information in a preset media information library according to the user attribute tag, determine a weight of the media information according to the media publishing information, construct a bidding response object according to the weight of the media information and a URL, and send the bidding response object to the media real-time trading platform.
10. The distribution system of any one of claims 6 to 9, wherein the media real-time trading platform is specifically configured to multiply the weight of the media information sent by each media service platform by an adjustment coefficient, filter out the weight of the media information that is lower than a threshold, and select the media information with the largest weight among the remaining weight of the media information.
11. The publishing system of claim 6, wherein the media service platform specifically comprises: the system comprises an access module, a label module, a matching module and a sending module; wherein,
the access module is used for accessing a media real-time transaction platform;
the tag module is used for acquiring a user attribute tag according to user information and sending the user attribute tag to the matching module;
the matching module is used for searching the matched media information according to the user attribute label;
and the sending module is used for sending the weight of the media information matched by the matching module to the media real-time trading platform.
12. A media service platform, wherein the media service platform specifically includes: the system comprises an access module, a label module, a matching module and a sending module; wherein,
the access module is used for accessing to a media real-time transaction platform;
the tag module is used for acquiring a user attribute tag according to user information and sending the user attribute tag to the matching module;
the matching module is used for searching the matched media information according to the user attribute label;
and the sending module is used for sending the weight of the media information matched by the matching module to the media real-time trading platform.
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| CN108022115A (en) * | 2016-10-31 | 2018-05-11 | 百度在线网络技术（北京）有限公司 | Information processing method, device and equipment |
| CN110070379A (en) * | 2018-01-24 | 2019-07-30 | 阿里巴巴集团控股有限公司 | A kind of method for message transmission, device and server |
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| CN104717210A (en) * | 2015-02-13 | 2015-06-17 | 北京集奥聚合科技有限公司 | Method and system for connecting optional media to DSP |
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| CN106408326A (en) * | 2016-08-30 | 2017-02-15 | 常州航加网络科技有限公司 | Intelligent information management platform and management method thereof |
| CN108022115A (en) * | 2016-10-31 | 2018-05-11 | 百度在线网络技术（北京）有限公司 | Information processing method, device and equipment |
| CN108022115B (en) * | 2016-10-31 | 2022-10-28 | 百度在线网络技术（北京）有限公司 | Information processing method, device and equipment |
| CN110070379A (en) * | 2018-01-24 | 2019-07-30 | 阿里巴巴集团控股有限公司 | A kind of method for message transmission, device and server |
| CN110070379B (en) * | 2018-01-24 | 2024-03-12 | 阿里巴巴集团控股有限公司 | Message transmission method, device and server |
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