Schlosser et al., 2006 - Google Patents
Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentionsSchlosser et al., 2006
View PDF- Document ID
- 18412591871169826836
- Author
- Schlosser A
- White T
- Lloyd S
- Publication year
- Publication venue
- Journal of marketing
External Links
Snippet
The authors investigate the impact of Web site design investments on consumers' trusting beliefs and online purchase intentions. Such investments signal the component of trusting beliefs that is most strongly related to online purchase intentions: ability. These effects were …
- 230000000694 effects 0 abstract description 55
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