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Salvation et al., 2018 - Google Patents

The role of social media marketing and product involvement on consumers' purchase intentions of smartphones

Salvation et al., 2018

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Document ID
18213363194189514834
Author
Salvation M
Sorooshian S
Publication year
Publication venue
Computational Methods in Social Sciences

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Snippet

The technological development in general and the growing popularity of social media in particular has opened a new opportunity for companies to better engage consumers through online communities, social networking sites and blogs. Despite the growing market potential …
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