Krouwer et al., 2017 - Google Patents
To disguise or to disclose? The influence of disclosure recognition and brand presence on readers' responses toward native advertisements in online news mediaKrouwer et al., 2017
View PDF- Document ID
- 17601428271239497027
- Author
- Krouwer S
- Poels K
- Paulussen S
- Publication year
- Publication venue
- Journal of Interactive Advertising
External Links
Snippet
While several studies have focused on native advertisements' disclosures, little research has been conducted on native advertisements' content. Therefore, this study investigated the influence of both disclosure recognition and brand presence on readers' persuasion …
- 230000000694 effects 0 abstract description 86
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