Nissim et al. - Google Patents

Classifications

• • G—PHYSICS
  • G06—COMPUTING; CALCULATING; COUNTING
  • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce, e.g. shopping or e-commerce
  • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06Q30/0241—Advertisement
  • G06Q30/0251—Targeted advertisement
• • G—PHYSICS
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  • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce, e.g. shopping or e-commerce
  • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06Q30/0241—Advertisement
  • G06Q30/0277—Online advertisement
• • G—PHYSICS
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  • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce, e.g. shopping or e-commerce
  • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06Q30/0241—Advertisement
  • G06Q30/0242—Determination of advertisement effectiveness
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L69/00—Application independent communication protocol aspects or techniques in packet data networks
  • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
  • H04L69/32—High level architectural aspects of 7-layer open systems interconnection [OSI] type protocol stacks
  • H04L69/322—Aspects of intra-layer communication protocols among peer entities or protocol data unit [PDU] definitions
  • H04L69/329—Aspects of intra-layer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer, i.e. layer seven
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L63/00—Network architectures or network communication protocols for network security
  • H04L63/14—Network architectures or network communication protocols for network security for detecting or protecting against malicious traffic
  • H04L63/1441—Countermeasures against malicious traffic
  • H04L63/1483—Countermeasures against malicious traffic service impersonation, e.g. phishing, pharming or web spoofing
• • G—PHYSICS
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  • G06F17/30—Information retrieval; Database structures therefor; File system structures therefor
  • G06F17/30861—Retrieval from the Internet, e.g. browsers
  • G06F17/30873—Retrieval from the Internet, e.g. browsers by navigation, e.g. using categorized browsing, portals, synchronized browsing, visual networks of documents, virtual worlds or tours
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING; COUNTING
  • G06F—ELECTRICAL DIGITAL DATA PROCESSING
  • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
  • G06F21/50—Monitoring users, programs or devices to maintain the integrity of platforms, e.g. of processors, firmware or operating systems
  • G06F21/55—Detecting local intrusion or implementing counter-measures
• • G—PHYSICS
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  • G06F—ELECTRICAL DIGITAL DATA PROCESSING
  • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
  • G06F21/60—Protecting data
  • G06F21/62—Protecting access to data via a platform, e.g. using keys or access control rules
  • G06F21/6218—Protecting access to data via a platform, e.g. using keys or access control rules to a system of files or objects, e.g. local or distributed file system or database
  • G06F21/6245—Protecting personal data, e.g. for financial or medical purposes
  • G06F21/6263—Protecting personal data, e.g. for financial or medical purposes during internet communication, e.g. revealing personal data from cookies
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L63/00—Network architectures or network communication protocols for network security
  • H04L63/14—Network architectures or network communication protocols for network security for detecting or protecting against malicious traffic
  • H04L63/1408—Network architectures or network communication protocols for network security for detecting or protecting against malicious traffic by monitoring network traffic
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING; COUNTING
  • G06F—ELECTRICAL DIGITAL DATA PROCESSING
  • G06F2201/00—Indexing scheme relating to error detection, to error correction, and to monitoring
  • G06F2201/875—Monitoring of systems including the internet
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network-specific arrangements or communication protocols supporting networked applications
  • H04L67/02—Network-specific arrangements or communication protocols supporting networked applications involving the use of web-based technology, e.g. hyper text transfer protocol [HTTP]
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network-specific arrangements or communication protocols supporting networked applications
  • H04L67/22—Tracking the activity of the user
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network-specific arrangements or communication protocols supporting networked applications
  • H04L67/28—Network-specific arrangements or communication protocols supporting networked applications for the provision of proxy services, e.g. intermediate processing or storage in the network
  • H04L67/2804—Network-specific arrangements or communication protocols supporting networked applications for the provision of proxy services, e.g. intermediate processing or storage in the network for adding application control or application functional data, e.g. adding metadata

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