Vavliakis et al., 2018 - Google Patents
Personalization and the Conversational WebVavliakis et al., 2018
- Document ID
- 16869558648409822937
- Author
- Vavliakis K
- Kotouza M
- Symeonidis A
- Mitkas P
- Publication year
- Publication venue
- International Conference on Web Information Systems and Technologies
External Links
Snippet
Hyper-personalization intends to maximize the opportunities a marketer has to tailor content that fits each and every customer's wants and needs. Naturally, gathering and analyzing more data is the key to those opportunities. This is were the “Conversation Web” comes in …
Classifications
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- G06F17/30861—Retrieval from the Internet, e.g. browsers
- G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
- G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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