Mangiò et al., 2022 - Google Patents
All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsityMangiò et al., 2022
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- 16743619713382151701
- Author
- Mangiò F
- Di Domenico G
- Publication year
- Publication venue
- Business horizons
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Snippet
Affiliate or partnership marketing programs are a performance-based approach to online marketing whereby brands only pay when a sale occurs and is traced back to the affiliate who made it happen. Affiliate marketing programs conquered Web 2.0 and are now one of …
- 238000000034 method 0 abstract description 15
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