Ishaya, 2012 - Google Patents
Business Intelligence Through Personalised Location-Aware Service DeliveryIshaya, 2012
View PDF- Document ID
- 15587135614823930890
- Author
- Ishaya T
- Publication year
- Publication venue
- Advances in Customer Relationship Management
External Links
Snippet
Advances in mobile communication and location-based technologies have presented business and decision-makers (such as marketing managers) with a new paradigm for Business Intelligence (BI). It has created a channel for location-aware advertising-defined as …
- 238000005516 engineering process 0 abstract description 10
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0241—Advertisement
- G06Q30/0251—Targeted advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATIONS NETWORKS
- H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
- H04W4/02—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS
- H04W4/025—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS using location based information parameters
- H04W4/028—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS using location based information parameters using historical or predicted position information, e.g. trajectory data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATIONS NETWORKS
- H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
- H04W4/02—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS
- H04W4/023—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/06—Buying, selling or leasing transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06F—ELECTRICAL DIGITAL DATA PROCESSING
- G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
- G06F17/30—Information retrieval; Database structures therefor; File system structures therefor
- G06F17/30861—Retrieval from the Internet, e.g. browsers
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- G—PHYSICS
- G01—MEASURING; TESTING
- G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
- G01S5/00—Position-fixing by co-ordinating two or more direction or position line determinations; Position-fixing by co-ordinating two or more distance determinations
- G01S5/02—Position-fixing by co-ordinating two or more direction or position line determinations; Position-fixing by co-ordinating two or more distance determinations using radio waves
- G01S5/0205—Details
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATIONS NETWORKS
- H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
- H04W4/02—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS
- H04W4/021—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS based on location controlled areas, e.g. geofencing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATIONS NETWORKS
- H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
- H04W4/02—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS
- H04W4/04—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS using association of physical positions and logical data in a dedicated environment, e.g. buildings or vehicles
- H04W4/043—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS using association of physical positions and logical data in a dedicated environment, e.g. buildings or vehicles using ambient awareness, e.g. involving buildings using floor or room numbers
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network-specific arrangements or communication protocols supporting networked applications
- H04L67/18—Network-specific arrangements or communication protocols supporting networked applications in which the network application is adapted for the location of the user terminal
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
- G06Q50/01—Social networking
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATIONS NETWORKS
- H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
- H04W4/20—Signalling of application services or auxiliary data signalling, i.e. transmitting data via a non-traffic channel
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- G—PHYSICS
- G01—MEASURING; TESTING
- G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
- G01C21/00—Navigation; Navigational instruments not provided for in preceding groups
- G01C21/20—Instruments for performing navigational calculations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATIONS NETWORKS
- H04W64/00—Locating users or terminals or network equipment for network management purposes, e.g. mobility management
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