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Almeida et al., 2012 - Google Patents

The effects of marketing communication on the tourist's hotel reservation process

Almeida et al., 2012

Document ID
15282368688617911694
Author
Almeida N
Silva J
Mendes J
Oom do Valle P
Publication year
Publication venue
Anatolia

External Links

Snippet

The paper analyses the tourist's first stay booking decision and the factors (such as advertising, word-of-mouth, and travel agency recommendation) that most significantly influence it. Three research hypotheses have been considered and a logistic regression …
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Classifications

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