Mallika, 2016 - Google Patents
Customer Relationship ManagementMallika, 2016
- Document ID
- 15163511078088931518
- Author
- Mallika S
- Publication year
External Links
Snippet
With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM …
- 230000008520 organization 0 abstract description 108
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