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Kim et al., 2018 - Google Patents

The More, the Better? Movie Genre and Performance Analysis

Kim et al., 2018

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Document ID
14370636534368803136
Author
Kim I
Kim H
Publication year
Publication venue
Journal of Business and Educational Leadership

External Links

Snippet

Do movie performances differ in multi-genre movies versus single genre movies? The genre of a movie plays a large role in movie production and marketing as a major factor in the determination for both a movie's financial and artistic performance. Many industry marketing …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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    • G06F17/30386Retrieval requests
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    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0202Market predictions or demand forecasting
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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