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Barrett et al., 2021 - Google Patents

From keywords to contextual frameworks: New take on B2B SEO enabling next level content

Barrett et al., 2021

Document ID
13708623523214794895
Author
Barrett J
Herten M
Publication year
Publication venue
B2B Marketing: A Guidebook for the Classroom to the Boardroom

External Links

Snippet

SEO is not a new concept in B2B marketing, but its techniques, concepts, and potentials have changed dramatically in recent years. With analytics tools and Google algorithms evolving rapidly, SEO has become more contextual and intelligent. This has opened up …
Continue reading at link.springer.com (other versions)

Classifications

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    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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