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Adebayo et al., 2024 - Google Patents

The impact of online advertisements on the purchasing habits of Nigerian university students: a case study of Adekunle Ajasin University Akungba Akoko, Ondo State

Adebayo et al., 2024

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Document ID
13195396957989818850
Author
Adebayo D
Asumadu-Boateng G
Onuchukwu C
Gift N
Publication year
Publication venue
World Journal of Advanced Research and Reviews

External Links

Snippet

This study investigates the impact of online advertisements on the purchasing habits of students at Adekunle Ajasin University Akungba Akoko (AAUA) in Ondo State, Nigeria. In the digital age, online advertising has become a pivotal tool for marketers, significantly …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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