Manyanga et al., 2024 - Google Patents
The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of ageManyanga et al., 2024
View PDF- Document ID
- 12044329824175459113
- Author
- Manyanga W
- Kanyepe J
- Chikazhe L
- Manyanga T
- Publication year
- Publication venue
- Cogent Business & Management
External Links
Snippet
Building and maintaining brand loyalty is crucial for every organisation in such competitive business environment and organisations in the hospitality industry are not spared. Hotels have made many efforts on branding to gain brand loyalty from their customers and recently …
- 230000000694 effects 0 title abstract description 57
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