Nhung Thang et al., 2025 - Google Patents
Does customers' well-being lead to their sustainable consumption? Exploring the mediating role of online shoppingNhung Thang et al., 2025
- Document ID
- 10562021515653818568
- Author
- Nhung Thang T
- Nguyen C
- Publication year
- Publication venue
- Journal of Global Marketing
External Links
Snippet
This research investigates how psychosocial, subjective, and financial well-being influence consumers' sustainable consumption intention in e-commerce. Data from 718 Vietnamese consumers were analyzed using partial least squares-structural equation modeling. Results …
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