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Google Ads Impact Awards

The Google Ads Impact Awards celebrate individual marketers and agencies who are setting new benchmarks for excellence with Google Ads, harnessing AI to drive meaningful results and shape the future of marketing.
Apply for individuals Apply for agencies

Showcase your expertise and innovation

Are you driving extraordinary impact with Google Ads and AI? Apply to the Google Ads Impact Awards for an opportunity to be recognized as the best of the best. Winners will be featured at Google Marketing Live 2025 and in other Google activations throughout the year.
Apply for individuals Apply for agencies

Mark your calendars

  • March 11

    Entries open

  • April 15

    Submissions close

  • Winners announced

    at Google Marketing Live
    May 21

Explore the award categories

Discover the four award categories that demonstrate how you’re using the transformational power of AI to level up your marketing.

Show us the most innovative ways you’ve used Google Ads and AI solutions to drive success—for your business or your clients.

Data Innovation

How are you using AI-powered solutions to make data-driven decisions that improve campaign strategies and performance?

Show us how you’ve gained deeper insights and addressed specific measurement challenges using solutions such as Enhanced Conversions, Customer Match, Google Tag and Google Analytics.

Media Achievement

How are you tapping into AI-powered solutions to deliver specific, personalized ads to the right customers at the right time to get the best results?

Show us how you’ve delivered tailored experiences across multiple channels using solutions such as Performance Max, Broad Match, Demand Gen campaigns, Video view campaigns, Video reach campaigns, Web to App Connect and App campaigns for installs.

Creative Impact

How are you using AI-powered solutions to create engaging and effective ads that deliver powerful and relevant marketing messages to your target audience?

Show us how you’re achieving outstanding creative impact across Google and YouTube using solutions such as Video reach campaigns, Video view campaigns, Demand Gen campaigns, Video action campaigns, Responsive search ads, Google Display Ads, and Performance Max campaigns.

AI Excellence

How are you pushing the boundaries of what’s possible by using AI to drive demonstrable results and impact?

For the AI Excellence Award, we’re recognizing the broadest application of Google AI to marketing. Show us how you’re combining Google AI, Google Ads solutions and your unique creativity to drive industry-leading innovation and first-of-its-kind marketing.

Meet the 2025 judges

Our judging panels for agency and individual submissions are industry leading experts who will select the winners based on a combination of performance metrics and qualitative components demonstrating innovation, creativity and thought leadership.

All agency and individual submissions will be reviewed in partnership with Accenture, an independent third party.
Agency
Individual Awards

Agency

Kevin Freemore

SVP Media, Tech & Data, 4As

Michael Donnelly

EVP – AI, MarTech, and Marketing Futures, ANA

Tricia White

Director, Global Client and Agency Solutions, Google

Alicia Carey

Managing Director, Agency, Google Customer Solutions

Mike Holtgrewe

Mike Holtgrewe

Director, Agency Partnerships, Google

Individual Awards

Cintia Gabilan

SVP, Centers of Excellence & Industry Initiatives, IAB

Michael Donnelly

EVP – AI, MarTech, and Marketing Futures, ANA

Anders Mortensen

Managing Director, US Lead Generation, Google

Lucie Volmer

Industry Director, Landmark Vertical, Google

Brett Goffin

Managing Director, App Developer Sales, Americas, Google

How to apply

You can apply as an agency or as an individual expert who is defining the future of digital marketing. Individuals may also be nominated by a fellow marketing leader or team member for a chance to be recognized.

It’s free to enter the Google Ads Impact Awards. Simply fill out the submission form during the entry window and be sure to review the Terms & Conditions1.

Questions? Contact us at marketingawards@withgoogle.com
Apply for agencies Apply for individuals

Google Ads Impact Awards Submission Form for Individuals

Nominate yourself and share how you’re embracing AI to drive extraordinary results and shape the future of advertising.

Please select campaigns that have run within the last 12 months.

Google Ads customer ID (CID)

Please add the Google Ads customer ID associated with your campaign entry. Learn how to find your Google Ads customer ID by visiting https://support.google.com/google-ads/answer/1704344?hl=en

Select your submission categories

* Required

In 350 words or less, provide information about the Google Ads campaign(s) and your contributions to the campaign launch. Please provide any relevant campaign details, Google Ads products adopted, results, metrics and testimonials of how this campaign made a significant impact on the company’s growth. Please provide a response for each category you select.

Campaign details

In 350 words or less, provide information about the Google Ads campaign(s) and your contributions to the campaign launch. Please provide any relevant campaign details, Google Ads products adopted, results, metrics or testimonials of how this campaign made a significant impact on the company’s growth. Please include details relevant to the selected submission categories.

Personal achievements

In 250 words or less tell us why you are worthy of this award. Describe your achievements in the last 12 months as they relate to how you’re harnessing AI to drive meaningful results and shape the future of marketing.

How did you hear about the Google Ads Impact Awards?

  • My Google sales partner
  • My agency
  • Industry organization (e.g. Kantar, Contagious)
  • Google Ads website
  • Social media
  • Google search
  • Trade publication
  • Other

Opt-in

*By clicking the check box, you consent to receive email communication from Accelerate with Google and its programs. Your information will be used in accordance with Google Privacy Policy and you may opt out at any time by clicking unsubscribe at the bottom of each communication.

Google’s Terms and Conditions

* Required

1 Terms & Conditions for agency entries

2 Terms & Conditions for individual entries

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