Reduced average food logging times by 80%, improving user engagement
Automated 90% of support queries, improving accuracy and timeliness of responses and freeing team members for higher-value tasks
With Google Cloud Gemini Flash 2.0 and Vertex AI, India-headquartered mobile health app provider Fitterfly has reduced meal logging times, provided precision AI coaching and support, and expanded into B2B areas and regional markets.
With Google Cloud Gemini Flash 2.0 and Vertex AI, India-headquartered mobile health app provider Fitterfly has reduced meal logging times, provided precision AI coaching and support, and expanded into B2B areas and regional markets.
The new way to manage chronic disease
Fitterfly uses the image and voice classification techniques of Gemini 2.0 Flash on Vertex AI to reduce by about 80% the time users need to log meals in its mobile app’s food diaries. The business also uses Google Cloud AI and cloud services to manage data used to train models that enable nuanced AI coaching of app users. More than 1 million plans are available to support users’ mitigation of chronic diseases.
Fitterfly also uses the AI coaching frameworks to automate 90% of support interactions. Fitterfly is now expanding its business regionally and establishing a B2B operation with partners, including large insurance companies.
Having our proprietary data at scale within Google Cloud and Vertex AI to fine-tune our models and bring them to market quickly has been a considerable advantage for us.
Shailesh Gupta
Co-founder and COO, Fitterfly
Why Google Cloud?
Early access to Gemini and Vertex AI enabled Fitterfly to complete an evaluation and determine its AI strategy ahead of its competitors. The organization identified Google Cloud’s AI services as a superior option for implementing AI coaching and automated support at scale, helping realize its growth ambitions in new markets and lines of business.
Gemini and Vertex AI also provided best-in-class outcomes when measured on multilingual outputs and intent determinations, a particularly important criteria when operating in a country with a vast number of different dialects and cuisines.
We achieved great results with Gemini and Vertex AI on multilingual outputs and intent determinations—a particularly important outcome in India where dialects and food change every 75-100 kilometers.
Ammar Jagirdar
Head of Fitterfly X-Labs
Founded in India in 2020, Fitterfly provides programs and advice from nutritionists, physiotherapists, psychologists as coaches, delivered through a mobile app, to help users manage chronic diseases such as diabetes, hypertension and obesity. The business operates in the business-to-consumer and business-to-business markets, with over 30,000 individual paying users to date and large enterprise clients including leading insurers in India and UAE.
Industry: Healthcare and Life Sciences
Location: India
Products: Gemini 2.0 Flash, Vertex AI