How to set up your first Google Ads campaign

Discover how Google Ads works and how to create, set up and launch a campaign. Give us your goal, upload your assets, choose your audience and budget, then let Google’s AI find the most effective ad combinations for your business.

Set up your campaign in five simple
steps

Add your business info

Start by adding your business name and website. If you have them, link your existing Google accounts for faster campaign setup and get tailored recommendations along the way.

Select your campaign goal

Choose your primary conversion goal like driving sales, generating new leads or building brand awareness. We’ll hone in on the right campaign types to help you reach your goal.

Create your ad

Add your campaign assets and preview your keywords, images, logos and videos in different ad formats. Google’s AI will then find the best-performing ad combinations to multiply campaign results for your goal.

Choose your audience and budget

Tell us the audience you’d like to target. Google will use it as a starting point to recommend keywords and expand your reach. Get budget recommendations that work for you.

Finalize and launch your campaign

Confirm your payment details and submit your campaign to go live. If you’re optimizing for online conversions, be sure to set up conversion tracking before you even go live.