Philadelphia Cream Cheese aimed to reignite brand love at the Lowville Cream Cheese Festival, held in the town where their largest plant is located. To celebrate, they attempted to reclaim the title for largest cheesecake—a record they held in 2013. They created a massive 6,807.5 kg (15,008 lb) cheesecake using over 13,000 lbs of product. The cheesecake was served to visitors at the festival after the record was officially confirmed. https://lnkd.in/dmfZW3ec
Guinness World Records
Entertainment Providers
London, England 47,784 followers
The global authority on record-breaking achievements since 1955.
About us
What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multimedia brand, with offices in London, New York, Beijing, Tokyo and Dubai. To date, our annual book has sold more than 153 million copies in 100 countries, while our TV shows are watched by over 750 million viewers annually. Online, our digital content reaches an audience of more than 108 million. Our in-house consultancy works closely with brands, businesses and organizations around the world to harness the power of record breaking and deliver award-winning campaigns and business solutions – engaging audiences, creating captivating, shareable content and telling authentic stories that generate genuine media impact. Whether you’re seeking a unique product launch idea, company endorsement, charity fundraising initiative or team-building day with a difference, we can help you create campaigns that truly make an impact. All we need from you is a brief, and we’ll provide the record-breaking ideas. To find out more, visit the Business Solutions pages of our website. Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place.
- Website
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https://www.guinnessworldrecords.com/business-marketing-solutions/?utm_source=linkedin
External link for Guinness World Records
- Industry
- Entertainment Providers
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1955
- Specialties
- World Records, Publishing, Live Events, Marketing and Advertising, Digital, Licensing, PR, Good Cause Awareness, Experiential, Content creation, Brand awareness, Team building, Employee engagement, and Online Events
Locations
Employees at Guinness World Records
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🌈🧠 Lia Grimanis
CEO, Up With Women/Exponenti'Elles, Gym Class Flunkie, Guinness World Record Holding Strongwoman, Adventurer, Autistic
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Ali.S. Wehbi
Agile Project & Sports Consultant | IT Expert | Guinness Ultra Runner | Data & Performance Driven
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Veronica Irons
Director of Digital Technology and IT
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Vidar Sie
Management Consultant
Updates
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When performance meets creativity, records are smashed! The launch of the Nano 7 training shoes by Reebok was a bold campaign, with 33 fitness fanatics across four cities who set incredible 44 world records! How amazing? And you, what is the boldest fitness challenge you've ever taken on? https://lnkd.in/dV6yJk38
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Highest rope swing drop (indoors): 43.71 m (143 ft 5.25 in) by Atlanta Falcons' Freddie Falcon. Good luck to the Atlanta Falcons who made Guinness World Records history and are now finalists in The Webby Awards - 'Social Video Short Form - Sports'. Find out more and give them a vote! 🗳️👉https://lnkd.in/edVefs-t #webbyawards #atlantafalcons #guinnessworldrecords
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With the exciting start to Osaka Expo 2025 we look back at an incredible achievement in Milan Expo 2015. To mark Indonesia’s Independence Day, Artha Graha Peduli made history by creating the world’s tallest tumpeng — a traditional cone-shaped dish made of turmeric-flavoured rice. Standing at an astonishing 2.28 meters (7 ft 5 in), the masterpiece was a powerful symbol of national pride. Discover more incredible records and achievements from past Expos! https://lnkd.in/eCdNa86M
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Lauchringen, Germany, witnessed a record-breaking event with 2,762 people dressed up as the Smurfs for the largest-ever gathering of its kind! Organized by Dä Traditionsverein for a regional carnival, this event celebrated the beloved Belgian cartoon, known as "Schlümpfe" in Germany. Do you have an upcoming event that could set a record? Reach out today and let’s make history! https://lnkd.in/dxyDg6vC
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Earlier this year, Mahila Manovikas, a crochet NGO in India, set out on a mission to empower women and celebrate India's rich heritage through their craft. Mother India's Crochet Queens achieved the largest display of crochet squares, an incredible 100,581 unique designs. This achievement marked their third Guinness World Records title! 🎉 To celebrate remarkable achievement, the team received personalised Certificates of Participation and engraved Guinness World Records medallions — lasting prizes for their dedication and craftsmanship. Co-branded memorabilia do not just recognise achievements, but they strengthen brand pride, nurture deeper connections, and turn exceptional moments into unforgettable stories. 💡 Want to celebrate your world record attempt? Explore the GWR Store and get your official Certificate of Participation today! https://lnkd.in/d5qweVWm
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Guinness World Records reposted this
We’re thrilled to announce that Verge Motorcycles is now officially a Guinness World Records™ title holder! Our Verge TS Pro, ridden by ⚡ Sam Clarke ⚡ and Sara Sloman, achieved the Longest Journey by an Electric Motorbike on a Single Charge - riding through Greater London's real-world traffic. This wasn’t done in a lab or on a closed track. The record attempt followed GUINNESS WORLD RECORDS guidelines and was performed in live traffic conditions using an unmodified, in-production Verge TS Pro. Why did we do it? Because we believe in showing the world the art of the possible. This record isn’t just about numbers - it’s about proving what our unique technology and architecture can really do. It's about setting the bar, inspiring trust, and demonstrating the reliability and capability of our approach to electric mobility. Watch the documentary for a behind-the-scenes look at this record-breaking achievement! Link in comments! 👇 -- Massive thanks to everyone who made this record possible: Webfleet for precision tracking, The AA for on-road assurance, Generate Media: Creative Content Experts for capturing the story - and most of all, ⚡ Sam Clarke ⚡ and Sara Sloman, whose dedication and energy powered every mile. We couldn’t have done it without you! 🙌
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How can you blend environmental awareness with a memorable anniversary celebration? Koyasu Elementary School in Yokohama City, Japan, found a brilliant answer! To celebrate their 150th anniversary, they collected 1,200 plastic bottles and created the largest plastic bottle number. With this record-breaking achievement they marked history while promoting sustainability. Got a milestone or anniversary on the horizon? Let’s make it unforgettable! https://lnkd.in/d-XYiVmx
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Most rotating puzzle cubes solved on stilts in one hour ⏱️ 172 by Micah Kingham 🇬🇧 It was Micah’s wish to set a Guinness World Records title, and this was achieved with the help of Make-A-Wish® UK 👏
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Largest aerial display of a currency symbol formed by multirotor/drones - 894 drones by Gemini with Sky Elements Drones The record attempt took place during South by Southwest (SXSW) in Austin, Texas on the 13 March 2025.