IAB Privacy maintains a Certified Partner Program (CPP) as part of its Multi-State Privacy Agreement (MSPA) compliance framework. Applicants to the CPP that become MSPA Certified Partners are permitted to process MSPA Covered Transactions without signing the MSPA.

Some ad-tech companies have chosen not to sign the MSPA because they have well-developed compliance mechanisms, data processing modes, and contractual frameworks that facilitate their state law compliance. The CPP provides a pathway for those companies to participate in MSPA Covered Transactions. Successful applicants to the CPP that demonstrate to IAB Privacy that they are responsible data partners who offer an equivalent level of data protection to what the MSPA requires will enhance the value of the MSPA’s network effect by expanding the set of responsible companies that can process MSPA Covered Transactions.

Companies seeking to participate in the CPP must download the Application and Questionnaire linked below, complete them, and return them to info@iabprivacy.com.