Now that Take-Two has formed Gotham Games, it will publish under three labels, Rockstar Games, God Games, and the newly announced Gotham Games, effectively eliminating Take-Two as a game label. But don't get too excited just yet, Gotham Games is going to be a label that "specifically focuses on publishing outstanding content accessible to consumers of all ages at a variety of price points." Which means, low-budget, casual gamer stuff. And so if you're thinking Spec Ops, well, then you've got the picture.
Still, some interesting stuff might crack the low-budget image. Titles such as Conflict: Desert Storm (due this fall on three platforms), the Xbox version of Serious Sam, (winter), and Celebrity Deathmatch (winter) will all appear under the new label. But then Gotham will launch Austin Powers Pinball (PS one, fall), and a slew of budget games for the remainder of the year, reconfirming the low-budget image again.
"We look forward to further extending Take-Two's reputation for exceptional quality and innovative game development with the approximately 20 titles scheduled to be released on our Gotham Games label in the next year," said Take-Two VP of Publishing and Business Development Jamie Leece, who will head Gotham Games out of New York.
"Take-Two's goal is for Gotham Games to become a sought-after label associated with products for the mass market, just as Rockstar Games has created a commanding position in the creation of revolutionary new intellectual property, and Gathering of Developers is a well-known premium label for the PC market," explained Kelly Sumner, chief executive officer. "The creation of the Gotham Games label will provide Take-Two with a dedicated vehicle to target the mass market consumer, a segment which we expect to continue to expand rapidly due to the recent reduction in hardware pricing and resulting increase in household penetration rates. With more than 60 titles in development in our overall publishing business, Take-Two has a solid pipeline of diversified products for the balance of fiscal 2002 and continuing into 2003."