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Announcing the Zapier Solution Partner Program: Smarter tools, greater rewards

By Sarah Masessa · July 21, 2025
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Today marks an exciting milestone for our partner community: the launch of the Zapier Solution Partner Program. From streamlined onboarding to transparent rewards, the program empowers Solution Partners to deliver unparalleled results for our shared customers while accelerating their own growth.

Our Solution Partners are a strategic extension of Zapier’s go-to-market strategy, empowering customers to unlock more value from automation through best-in-class tools, clear revenue opportunities, and impactful co-marketing support.

Allyce Mardesich, Head of Ecosystems & Channels, Zapier

Why it matters

Zapier’s platform gives businesses everything they need to orchestrate powerful, AI-driven automation. AI transformation requires the best tools and process innovation. That’s where our Solution Partners come in. 

As Zapier leads the shift from standalone automation to full AI-powered orchestration, the Solution Partner Program ensures customers get hands-on services to build smarter systems, unify their tools, and move from ideas to outcomes quickly. With specialized training and go-to-market support, partners help businesses of all sizes adopt AI-driven automation with confidence and clarity.

Key benefits of the Solution Partner Program include:

  • Role-based enablement: Guided onboarding and dedicated Sales and Technical learning paths help partners ramp up quickly, so they can focus more on delivering high-quality Zapier services to their customers.

  • Tiered recognition: Program tiers recognize partners for their proven expertise, quality of delivery, and ability to scale impact for customers.

  • Unified Partner Portal: Dashboards, enablement and marketing content, revenue tracking, and real-time visibility into referral benefits are all centralized in one place.

  • Growth-focused benefits: Partner Directory placement, program badges, and co-marketing opportunities help partners increase visibility, attract new leads, and grow their business. 

Helping partners and customers grow with Zapier

The Zapier Solution Partner Program is designed to help partners grow their business, expand their reach, and empower their customers. This means customers get faster, more reliable business outcomes with Zapier products and hands-on partner services. Partners get a direct path to scale services, grow revenue, and stand out in a rapidly evolving landscape. 

Together, we are not just building the future of automation and AI orchestration. We are empowering partners and customers to lead it. Join us as we shape what comes next.


Ready to grow with us? Apply now to become a Zapier Solution Partner and start delivering bigger results for your customers.

Looking for Zapier services? Explore our Solution Partner Directory to connect with a pro who knows your industry and tech stack.

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