Jasper vs. Copy.ai: Which is best? [2025]

Jasper and Copy.ai were two of the first AI text generators to hit the market in the pre-ChatGPT days. (Remember a world without ChatGPT? Me neither.) But once chatbots became ubiquitous and ridiculously powerful, there wasn't much competitive advantage in being a slightly-prettier text generator.

As a result, both apps have pivoted upmarket: Copy.ai is now a go-to-market app for sales and marketing teams, while Jasper is focused specifically on marketing teams. You can still sign up if you're a solo user, but that's not really the point of these apps anymore—they're much more collaborative and enterprise-y than they used to be.

If you are part of an organization and want to consolidate AI workflows across your team, you're squarely in the target demographic for both apps. Depending on your needs, both Jasper and Copy.ai have the potential to make your professional life more productive.

I've spent lots of time in both apps, so here, I'll walk you through what each one can do and help you figure out which makes sense for you.

Table of contents:

• Jasper vs. Copy.ai at a glance

• Copy.ai is now a go-to-market tool for sales teams

• Jasper is now an AI platform for marketing teams

• Both apps are now primarily for enterprise users—and priced accordingly

• Jasper vs. Copy.ai: Which should you choose?

Jasper vs. Copy.ai at a glance

Jasper and Copy.ai have both made the leap from AI text generator to specialized enterprise tool. Here's a quick comparison, but read on for a more detailed breakdown.

Copy.ai is now a go-to-market tool for sales teams

Originally, Copy.ai was a content generation tool. Using a combination of established large language models (LLMs) and its foundational models, it offered a set of templates to help you quickly churn out content for any channel. 

The main differentiator was the free writing sidebar, where you could paste the best bits of generated text and use AI to tweak it until you had the perfect wording for your article or social media post. If you want to take a trip down memory lane, here's what it used to look like:

The way to do this has changed dramatically, but the feature's still there if you need it. Click Chat in the left-side menu, and you'll find a chatbot interface.

From there, you can create content using custom prompts, or click Browse Prompts to choose from dozens of templates.

That's the end of the similarities between the past and the present. The rest of the feature set aims to help sales teams automate their go-to-market processes. Among these, you'll find solutions to shortcut prospecting, deal management, operations, and expansion and retention, along with a few extra workflows.

In addition to these pre-made recipes—you can find them by clicking Workflow Library—you can also create your own. Enter a prompt, and Copy.ai will generate the steps for you.

For example, I asked the AI to create a workflow to extract the value propositions of a company I want to target. This is what Copy.ai came up with: 

• Input the URL of the target company. 

• The platform visits the target company's website and scrapes the content. If the content is hard to scrape, increase the scraping strength to Ultra.

• Send the data to the chosen AI model to extract the value proposition. 

What's exciting about this is that you can create these specialized systems to tackle the time-consuming sales tasks, like researching companies and verifying email addresses, that slow your work down. 

If you're using Copy.ai for prospecting, you'll probably just run these workflows manually, but you can also set them up to run on a schedule or when certain actions take place.

All the data you collect by running your workflows is conveniently dropped into a table, which you can easily export as a CSV.

Before you get too into the weeds with workflows and prompting, you'll want to set up your Infobase, a central repository of data that's available across the platform when using or creating new workflows. You can also instruct Copy.ai on your company's brand style and voice.

You can extend Copy.ai's capabilities even more by using Zapier's Copy.ai integration to connect it with thousands of other apps so you can orchestrate the rest of your sales-related workflows. Learn more about how to automate Copy.ai, or get started with one of these pre-made templates.

Jasper is now an AI platform for marketing teams

If you're an OG Jasper user, you'll probably recall that until recently it featured a robot mascot, a tech-infused design, and language about "creating blog posts 10x faster." No longer. Now, Jasper's homepage looks like the sort of thing you'd forward to your CMO while asking, "Do we have an AI marketing stack yet?"

But how different is the platform itself?

The first sign that you're in enterprise-land is that Jasper goes to great lengths to keep the content it generates aligned with your brand voice, audience, style guide, and brand guidelines. You can also upload company information to a knowledge base to boost accuracy. 

What makes this especially useful is the ability to add multiple brand voices, audiences, and visual guidelines, and tag each with common use cases. For example, when your social media manager logs on to create content for Instagram, they can easily see which brand and audience parameters make sense.

Creating content in Jasper will be familiar to anyone who's spent time with ChatGPT: there's a chatbot interface that serves as your go-to spot for anything you want to generate, from product descriptions to blog posts to apps. (I'll share more about Jasper's custom apps shortly).

After you've generated the first iteration of your content, you can ask Jasper to refine it. And since Jasper is designed to help you create everything you need for marketing campaigns, you'll also see follow-up prompt suggestions like "Create Instagram ad copy using this description."

The challenge with chatbots these days is not so much generating content but figuring out what to do with it once you have it. Jasper attempts to address this issue with Canvas, an infinite marketing canvas where you can drop all of your assets and organize them into sections. 

You can also embed "apps" in your canvas, though in reality most of these are just content templates. Still, they make it easy to fill out your canvas with everything you might need for a marketing campaign. 

It's surprising how well this all works, and how gratifying it is to organize content in a visual workspace. By zooming out, grouping assets into sections, and zooming back in, you can organize an entire marketing campaign on a single canvas. 

It's also collaborative, so multiple contributors can add content simultaneously while a manager uses Jasper's comment feature to add feedback and suggest next steps. (That said, it's not hard to imagine it getting unwieldy with multiple contributors and dozens of content types.)

Finally, there are a couple of Jasper features that are very hyped-up on the app's website, but that I was unable to test. Jasper Agents, which launched in June 2025, automates personalization, optimization, and research tasks and can interact with the content you've uploaded to your canvas. (It wasn't clear to me upon testing whether this feature has fully launched yet, since it wasn't yet available in the app or listed on the pricing page.)

If you're on Jasper's enterprise plan, you also get access to a no-code app builder that lets you automate marketing tasks and then roll your app out to the rest of your team to standardize your process.

You can connect Jasper with Zapier to expand your marketing automation possibilities even further. For example, Jasper can take data from your project management app, use it to draft a blog post, and then output it as a Google Doc that's stored in Google Drive. Build AI-powered, fully automated systems by connecting Jasper to the rest of your tech stack. Here's some more inspiration for how to automate Jasper, as well as a few templates to get you started. 

Both apps are now primarily for enterprise users—and priced accordingly 

Forgive me for repeating myself, but I think it's really worth driving this point home because until a couple years ago, Jasper and Copy.ai both targeted solo users and small businesses. Things are different now: Copy.ai's pricing page defaults to Enterprise pricing, and you have to hunt for a "self-serve" toggle to sign up on your own. 

Jasper still offers a Creator plan designed for solo users, but it costs $49/month, only includes one brand voice, and can't even create AI images. For $69/month you can upgrade to Jasper's Pro plan for access to more brand voices, collaboration features, and AI image tools. Copy.ai's Starter plan, at $49/month, offers unlimited chats and access to the latest LLMs but limited workflow capabilities. 

Serious users will need to pay up: Copy.ai's Advanced plan, at $249/month, includes up to 5 seats, offers a large selection of sales and marketing workflows, and lets you create your custom automations with a workflow builder. Jasper's Business plan, which requires you to contact the sales team for pricing, offers a no-code app builder, custom workflows, document collaboration, admin controls, and the ability to add custom apps to your company workspace.

You can get limited access to both apps before buying. Jasper offers a free seven-day trial of its Creator and Pro plans, and Copy.ai offers a "free forever" plan. Be warned: Copy.ai's free plan maxes out at 2,000 words per month, which means you'll probably hit your limit in one afternoon.

Jasper vs. Copy.ai: Which should you choose?

Jasper is built for marketing teams, and Copy.ai is built for go-to-market teams, including sales, marketing, and operations.

Does that mean you should pick Jasper if you only need marketing software, and go with Copy.ai if you want to add sales and operations into the mix?

Kind of. I still think it's worth trying both apps, since there's more crossover than you might think. Copy.ai is up front about including marketing features, and it offers plenty. But Jasper also includes a handful of sales and product marketing apps, which means that if you love Jasper's interface, it might be worth testing it even if you're looking for a more holistic GTM solution.

Still, the basic framework holds: Copy.ai is a good fit for sales teams wanting to delegate sales-related tasks, and Jasper works better as a dedicated marketing tool.

Or, if you're looking for something that will tie all your GTM work together, Zapier is the most-connected AI orchestration platform. It lets you create intelligent automations that span your entire tech stack, so you can move forward faster.

Related reading:

• Writesonic vs. Jasper: Which AI writing tool is best?

• Jasper vs. ChatGPT: Which is better?

• How to create an AI writing coach with OpenAI and Zapier

• Here's what happened when I used AI to write a blog post

This article was originally published in March 2023 by Miguel Rebelo and has also had contributions from Juliet John. The most recent update was in July 2025.