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Set up your first integration
Quickly connect Shopify to Twilio with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Shopify with Twilio - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Blog" from Shopify.
Add your action
An action happens after the trigger—such as "Call Phone" in Twilio.
You’re connected!
Zapier seamlessly connects Shopify and Twilio, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Blog
Triggers when a new blog is added to your Shopify store.
Try ItTriggerPolling - Risk Level
Try ItTriggerPolling- New Cancelled Order
Triggers whenever an order is cancelled (with line item support).
Try ItTriggerInstant - New Customer
Triggers when a new customer is added to your Shopify account.
Try ItTriggerInstant
- BlogRequired
- Blog Entry Status
Try ItTriggerPolling- Abandoned Cart Age (Hours)Required
Try ItTriggerPolling- New Company
Triggers when a new company is created.
Try ItTriggerInstant - New Draft Order
Triggers when a new draft order is created
Try ItTriggerInstant
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Practical ways you can use Shopify and Twilio
Send SMS alerts for high-risk orders.
When Shopify identifies a high-risk fraudulent order, Zapier can trigger an SMS alert via Twilio to notify the business owner immediately. This workflow helps mitigate losses and allows timely action—enhancing order security and potentially reducing fraud-related costs.
Business OwnerAlert IT on abandoned carts.
With Zapier, when a customer abandons their cart on Shopify, it triggers an SMS alert via Twilio for IT or analytics teams to identify trends or issues causing cart abandonment. This workflow highlights potential bugs or issues quickly, improving website performance and user experience.
ITSend SMS campaigns for new products.
Whenever a new product is added to Shopify, Zapier can trigger Twilio to send SMS notifications to your customer list. This workflow helps automate and streamline time-sensitive marketing campaigns, boosting engagement and driving sales.
Marketing & Marketing OpsLearn how to automate Shopify on the Zapier blog
Learn how to automate Twilio on the Zapier blog
Frequently Asked Questions about Shopify + Twilio integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Shopify and Twilio
How do I integrate Shopify with Twilio?
You can integrate Shopify with Twilio using our platform by setting up a workflow. Start by choosing Shopify as the trigger application and select an event like 'New Order' or 'Order Fulfillment' as the trigger. Then, set Twilio as the action application and configure actions such as sending an SMS notification.
What are some common triggers when integrating Shopify with Twilio?
Common triggers include events such as 'New Customer', 'Order Fulfilled', 'Abandoned Cart', and 'New Order'. These trigger points initiate the communication process with Twilio to send messages accordingly.
Can I send order confirmations via SMS using this integration?
Yes, you can send order confirmations via SMS by setting up a workflow where a new order in Shopify triggers a message sent through Twilio. You need to specify the message content using dynamic fields from the order data.
Is it possible to notify customers when their orders are shipped from Shopify using Twilio?
Absolutely, you can create a workflow so that when an order is marked as shipped in Shopify, it triggers an SMS notification through Twilio to update your customers about their shipment status.
Do I need technical skills to integrate Shopify with Twilio?
No technical skills are required. We provide an easy-to-use interface where you can select triggers and actions without any coding. Just follow our guided setup process.
Are there limits on how many messages I can send through Twilio from my Shopify store?
Twilio's messaging limits depend on your subscribed plan. It's important to review your plan's specific terms regarding SMS limits or fees for exceeding those limits while setting up your workflows with us.
How do I customize the message content sent from my Shopify store via Twilio?
During integration setup, you'll have the option to write custom messages. You can include dynamic fields such as customer name, order number, or tracking information drawn directly from your Shopify account data.