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How Zapier works

Zapier makes it easy to integrate Shopify with Twilio - no code necessary. See how you can get setup in minutes.

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Shopify
Shopify logo
Shopify
1. Choose trigger event
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Twilio
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Twilio
2. Choose action
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1. Select the event
Setup
Test
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Shopify
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Blog" from Shopify.

Add your action

An action happens after the trigger—such as "Call Phone" in Twilio.

You’re connected!

Zapier seamlessly connects Shopify and Twilio, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Shopify triggers, actions, and search
    New Blog

    Triggers when a new blog is added to your Shopify store.

    Trigger
    Polling
    Try It
    • Risk Level
    Trigger
    Polling
    Try It
  • Shopify triggers, actions, and search
    New Cancelled Order

    Triggers whenever an order is cancelled (with line item support).

    Trigger
    Instant
    Try It
  • Shopify triggers, actions, and search
    New Customer

    Triggers when a new customer is added to your Shopify account.

    Trigger
    Instant
    Try It
    • Blog
      Required
    • Blog Entry Status
    Trigger
    Polling
    Try It
    • Abandoned Cart Age (Hours)
      Required
    Trigger
    Polling
    Try It
  • Shopify triggers, actions, and search
    New Draft Order

    Triggers when a new draft order is created

    Trigger
    Instant
    Try It

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Practical ways you can use Shopify and Twilio

Send SMS alerts for high-risk orders.

When Shopify identifies a high-risk fraudulent order, Zapier can trigger an SMS alert via Twilio to notify the business owner immediately. This workflow helps mitigate losses and allows timely action—enhancing order security and potentially reducing fraud-related costs.

Business Owner
Try it
Alert IT on abandoned carts.

With Zapier, when a customer abandons their cart on Shopify, it triggers an SMS alert via Twilio for IT or analytics teams to identify trends or issues causing cart abandonment. This workflow highlights potential bugs or issues quickly, improving website performance and user experience.

IT
Send SMS campaigns for new products.

Whenever a new product is added to Shopify, Zapier can trigger Twilio to send SMS notifications to your customer list. This workflow helps automate and streamline time-sensitive marketing campaigns, boosting engagement and driving sales.

Marketing & Marketing Ops

Learn how to automate Shopify on the Zapier blog

Learn how to automate Twilio on the Zapier blog

Make work flow with AI

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Frequently Asked Questions about Shopify + Twilio integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Shopify and Twilio

How do I integrate Shopify with Twilio?

You can integrate Shopify with Twilio using our platform by setting up a workflow. Start by choosing Shopify as the trigger application and select an event like 'New Order' or 'Order Fulfillment' as the trigger. Then, set Twilio as the action application and configure actions such as sending an SMS notification.

What are some common triggers when integrating Shopify with Twilio?

Common triggers include events such as 'New Customer', 'Order Fulfilled', 'Abandoned Cart', and 'New Order'. These trigger points initiate the communication process with Twilio to send messages accordingly.

Can I send order confirmations via SMS using this integration?

Yes, you can send order confirmations via SMS by setting up a workflow where a new order in Shopify triggers a message sent through Twilio. You need to specify the message content using dynamic fields from the order data.

Is it possible to notify customers when their orders are shipped from Shopify using Twilio?

Absolutely, you can create a workflow so that when an order is marked as shipped in Shopify, it triggers an SMS notification through Twilio to update your customers about their shipment status.

Do I need technical skills to integrate Shopify with Twilio?

No technical skills are required. We provide an easy-to-use interface where you can select triggers and actions without any coding. Just follow our guided setup process.

Are there limits on how many messages I can send through Twilio from my Shopify store?

Twilio's messaging limits depend on your subscribed plan. It's important to review your plan's specific terms regarding SMS limits or fees for exceeding those limits while setting up your workflows with us.

How do I customize the message content sent from my Shopify store via Twilio?

During integration setup, you'll have the option to write custom messages. You can include dynamic fields such as customer name, order number, or tracking information drawn directly from your Shopify account data.

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About Shopify
Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.
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About Twilio
An easy tool for developers to send and receive SMS and voice calls.
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