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Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Customer" from Stan.

Add your action

An action happens after the trigger—such as "Add or Update an Order" in SegMetrics.

You’re connected!

Zapier seamlessly connects Stan and SegMetrics, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Product (optional)
Trigger
Polling
Try It
New Membership
Triggers when a customer purchases a recurring membership.
Trigger
Polling
Try It
- Contact Id
- Contact Email
- Invoice Id
  Required
- Invoice Date
  Required
- Invoice Total
  Required
- Invoice Amount Paid
  Required
- Is Refunded
- Product Name
  Required
- Product Id
  Required
- Product Price
  Required
Action
Write
- Contact Id
- Contact Email
- Invoice Id
  Required
- Invoice Total
  Required
- Product Id
  Required
- Billing Cycle
  Required
- Billing Frequency
  Required
- Start Date
  Required
- Last Bill Date
  Required
- End Date
- Canceled Date
- Trial End Date
Action
Write
- Date
  Required
- Ad Spend
  Required
- Impressions
- Clicks
- Ad Id
  Required
- Ad Name
  Required
- AdCampaign Id
  Required
- AdCampaign Name
  Required
- AdSet Id
- AdSet Name
Action
Write

- Contact Id
- Contact Email
- Tags
Action
Write

Cancelled Membership
Triggers when a customer's cancelled membership expires.
Trigger
Polling
Try It
Pre-Cancellation Membership
Triggers when a customer cancels their subscription, and before it expires at the end of the billing period.
Trigger
Instant
Try It
- URL
  Required
- Contact Email
- Contact Id
- Referrer
Action
Write
- Contact Id
- Contact Email
- First Name
- Last Name
- Invoice Date
  Required
- Last Updated
- Tags
- Affiliate Id
Action
Write
- Contact Id
- Contact Email
- Tags
Action
Write

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Stan and SegMetrics to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Stan on the Zapier blog

Make work flow with AI

Level up your Stan to SegMetrics integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Stan

Designed for Creators to set up their Stan Automations

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About SegMetrics

SegMetrics gives you clarity on where your leads come from, how they act, and how much your marketing is really worth.