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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Attendee" from ON24.

Add your action

An action happens after the trigger—such as "Create Cart" in Shift4Shop.

You’re connected!

Zapier seamlessly connects ON24 and Shift4Shop, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Event ID
  Required
Trigger
Polling
Try It
- Event ID
  Required
Trigger
Polling
Try It
- Event ID
  Required
Trigger
Polling
Try It
- Webcast Source
  Required
- Tag Campaign 2
- Tag Campaign 3
- Tag Campaign 4
- Tag Campaign 5
- Tag Campaign 6
- Tag Campaign 7
- Tag Campaign 8
- Tag Campaign 9
- Tag Campaign 10
- Live Start
  Required
- Time Zone
- Language Code
- Event Type
- Title
- Live Duration
- Promotional Summary
- Tag Campaign
- Archive Available
Action
Write
- Event ID
  Required
- Email
  Required
- First Name
- Last Name
- Company
- User Name
- Password
- Ext Event User CD
- Partner Ref
- Company Size
- Job Title
- Job Function
- Street Address 1
- Street Address 2
- Country
- City
- State
- Postal Code
- Home Phone
- Work Phone
- Fax
- Industry
- Other
- Notes
- Marketing Email
- Event Email
- Custom Field #1
- Custom Field #2
- Custom Field #3
- Custom Field #4
- Custom Field #5
- Custom Field #6
- Custom Field #7
- Custom Field #8
- Custom Field #9
- Custom Field #10
Action
Write

New Customer
Triggers when a new customer is created.
Trigger
Instant
Try It
Order Status Change
Triggers when the status of an order is changed.
Trigger
Instant
Try It

Product Deleted
Triggers when a product is deleted.
Trigger
Instant
Try It
Product Stock Changed
Triggers when a product stock changed.
Trigger
Instant
Try It
- OrderKey
  Required
- ItemQuantity
- CatalogID
  Required
Action
Write
- BypassOrderProcessing
- BypassOrderEmail
- InvoiceNumberPrefix
- InvoiceNumber
- CustomerID
- OrderDate
- OrderStatusID
- AlternateOrderID
- BillingFirstName
- BillingLastName
- BillingCompany
- BillingAddress
- BillingAddress2
- BillingCity
- BillingState
- BillingZipCode
- BillingCountry
- BillingPhoneNumber
- BillingEmail
- BillingOnLinePayment
- BillingPaymentMethodID
- ShipmentOrderStatus
- ShipmentAddress
- ShipmentAddress2
- ShipmentCity
- ShipmentCompany
- ShipmentCountry
- ShipmentEmail
- ShipmentFirstName
- ShipmentLastName
- ShipmentMethodName
- ShipmentShippedDate
- ShipmentPhone
- ShipmentState
- ShipmentZipCode
- ShipmentTax
- ShipmentTrackingCode
- ShipmentNumber
  Required
- CatalogID
  Required
- ItemID
- ItemShipmentID
- ItemQuantity
- ItemDescription
- ItemUnitPrice
- ItemWeight
- ItemOptionPrice
- ItemUnitCost
- ItemUnitStock
- OrderDiscount
- SalesTax
- OrderAmount
- TransactionID
- TransactionDateTime
- TransactionType
- TransactionMethod
- TransactionAmount
- TransactionApproval
- TransactionReference
- TransactionCVV2
- TransactionAVS
- TransactionResponseText
- TransactionResponseCode
- TransactionCaptured
- Referer
- Ip
- CustomerComments
- InternalComments
Action
Write
- Sku
- Name
  Required
- Cost
- Price
  Required
- RetailPrice
- SalePrice
- OnSale
- Stock
- ShortDescription
- Gtin
- Weight
- Height
- Width
- Depth
- Description
- Keywords
- MainImageFile
- MainImageCaption
- ThumbnailFile
- AdditionalImageFile2
- AdditionalImageCaption2
- AdditionalImageFile3
- AdditionalImageCaption3
- AdditionalImageFile4
- AdditionalImageCaption4
- Title
Action
Write
- OrderKey
  Required
Action
Search
- InvoicePrefix
- InvoiceNumber
- OrderStatus
- BillingEmail
- DateStart
- DateEnd
- LastUpdateStart
- LastUpdateEnd
Action
Search

New Webcast
Triggers when a new Webcast is created.
Trigger
Polling
Try It
- Exclude Sub-Accounts
Trigger
Polling
Try It
- Event ID
  Required
Trigger
Polling
Try It
- Sub Client
- Title
- Tag Campaign
- Tag Campaign 2
- Tag Campaign 3
- Tag Campaign 4
- Tag Campaign 5
- Tag Campaign 6
- Tag Campaign 7
- Tag Campaign 8
- Tag Campaign 9
- Tag Campaign 10
- Country Code
- Archive Available
- Live Start
  Required
- Live Duration
- Time Zone
- Language Code
- Event Type
Action
Write
- Time Zone
- Language Code
- Event Type
- Webcast Source
  Required
- Title
- Country Code
- Tag Campaign
- Tag Campaign 2
- Tag Campaign 3
- Tag Campaign 4
- Tag Campaign 5
- Tag Campaign 6
- Tag Campaign 7
- Tag Campaign 8
- Tag Campaign 9
- Tag Campaign 10
- Campaign Code
- Live Start
  Required
- Live Duration
- Archive Available
- Promotional Summary
Action
Write
New Order
Triggers when a new order is placed.
Trigger
Instant
Try It
Product Changed
Triggers when a product changed.
Trigger
Instant
Try It
Product New
Triggers when a new product is created.
Trigger
Instant
Try It
- CustomerId
- BillingFirstName
- BillingLastName
- BillingCompany
- BillingAddress
- BillingAddress2
- BillingCity
- BillingState
- BillingZipCode
- BillingCountry
- BillingPhoneNumber
- BillingEmail
- ShipmentFirstName
- ShipmentLastName
- ShipmentCompany
- ShipmentAddress
- ShipmentAddress2
- ShipmentCity
- ShipmentState
- ShipmentZipCode
- ShipmentCountry
- ShipmentPhone
- ShipmentEmail
Action
Write
- Email
  Required
- Password
- BillingCompany
- BillingFirstName
- BillingLastName
- BillingAddress1
- BillingAddress2
- BillingCity
- BillingState
- BillingZipCode
- BillingCountry
- BillingPhoneNumber
- BillingTaxID
- ShippingCompany
- ShippingFirstName
- ShippingLastName
- ShippingAddress1
- ShippingAddress2
- ShippingCity
- ShippingState
- ShippingZipCode
- ShippingCountry
- ShippingPhoneNumber
- ShippingAddressType
- CustomerGroupID
- Enabled
- MailList
- NonTaxable
- DisableBillingSameAsShipping
- Comments
- AdditionalField1
- AdditionalField2
- AdditionalField3
- TotalStoreCredit
- ResetPassword
Action
Write
- Sku
- Name
  Required
- Cost
- Price
  Required
- RetailPrice
- SalePrice
- OnSale
- Stock
- Mfgid
- ShortDescription
- Gtin
- NonTaxable
- NotForSale
- Hide
- GiftCertificate
- HomeSpecial
- CategorySpecial
- NonSearchable
- ShipCost
- Weight
- Height
- Width
- Depth
- SelfShip
- FreeShipping
- RewardPoints
- RedeemPoints
- DisableRewards
- StockAlert
- ReorderQuantity
- InStockMessage
- OutOfStockMessage
- BackOrderMessage
- InventoryControl
- Description
- Keywords
- ExtraField1
- ExtraField2
- ExtraField3
- ExtraField4
- ExtraField5
- ExtraField6
- ExtraField7
- ExtraField8
- ExtraField9
- ExtraField10
- ExtraField11
- ExtraField12
- ExtraField13
- FeatureTitle
- FeatureDescription
- MainImageFile
- MainImageCaption
- ThumbnailFile
- AdditionalImageFile2
- AdditionalImageCaption2
- AdditionalImageFile3
- AdditionalImageCaption3
- AdditionalImageFile4
- AdditionalImageCaption4
- ImageGalleryFile
- ImageGalleryCaption
- ImageGallerySorting
- CanonicalUrl
- PriceLevel2
- PriceLevel2Hide
- PriceLevel3
- PriceLevel3Hide
- PriceLevel4
- PriceLevel4Hide
- PriceLevel5
- PriceLevel5Hide
- PriceLevel6
- PriceLevel6Hide
- PriceLevel7
- PriceLevel7Hide
- PriceLevel8
- PriceLevel8Hide
- PriceLevel9
- PriceLevel9Hide
- PriceLevel10
- PriceLevel10Hide
- Title
- CustomFileName
- MetaTags
Action
Write
- OrderID
- OrderStatusID
- InternalComments
- CustomerId
Action
Write
- Email
  Required
- First Name
- Last Name
- Country
- State
- City
- Phone
Action
Search
- Sku
- Name
- Cost
- Price
- Stock
- Hide
- FreeShipping
- On Sale
- Non Tax
- NotForSale
Action
Search

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect ON24 and Shift4Shop to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your ON24 to Shift4Shop integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About ON24

ON24 is a webinar-based marketing platform that drives demand generation and customer engagement.

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About Shift4Shop

Shift4Shop is an all-in-one eCommerce platform for online retailers of any size. It includes a full range of website building and business management features.

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