Connect Klaviyo and Mixpanel to unlock the power of automation
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Set up your first integration
Quickly connect Klaviyo to Mixpanel with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Klaviyo with Mixpanel - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Event" from Klaviyo.
Add your action
An action happens after the trigger—such as "Create or Update Profile" in Mixpanel.
You’re connected!
Zapier seamlessly connects Klaviyo and Mixpanel, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Metric
Try ItTriggerPolling- Channel
Try ItTriggerPolling- TagRequired
- ListRequired
ActionWrite- List NameRequired
ActionWrite
- Audience Type
Try ItTriggerPolling- Profile IDRequired
- ListRequired
ActionWrite- TagRequired
- SegmentRequired
ActionWrite- Email
- First_name
- Last_name
- Phone_number
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
- Consent to subscribe to Channel
- SMS Subscription Type
ActionWrite
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Practical ways you can use Klaviyo and Mixpanel
Track new customers in Mixpanel.
When a new profile is created in Klaviyo, Zapier updates or creates a corresponding profile in Mixpanel. This provides business owners with a clearer view of customer behavior and retention trends for strategic decision-making.
Business OwnerSync user events for advanced analysis.
When a specific campaign is sent from Klaviyo, Zapier tracks the corresponding event in Mixpanel. This allows data analysts to combine marketing and product data for more comprehensive behavioral analysis, improving forecasts and decision-making models.
Data ScienceSend product analytics data to Klaviyo.
When a new event is tracked in Mixpanel, Zapier automatically creates a matching event in Klaviyo. This keeps your marketing campaigns informed with up-to-date product analytics, enabling more targeted email or SMS marketing based on customer behavior.
Marketing & Marketing OpsLearn how to automate Klaviyo on the Zapier blog
Frequently Asked Questions about Klaviyo + Mixpanel integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Klaviyo and Mixpanel
How do I set up the initial connection between Klaviyo and Mixpanel?
To connect Klaviyo with Mixpanel, navigate to your Zapier dashboard and use the 'Create Zap' feature. Select Klaviyo as your trigger app and choose a trigger event like 'New Subscriber'. Then, set Mixpanel as the action app to specify what happens next, such as updating a user profile or recording an event.
What triggers can I use from Klaviyo?
You can use several triggers from Klaviyo including 'New Subscriber', 'Updated Profile', or 'New Event'. These triggers can initiate actions in Mixpanel such as tracking user engagement or updating data points.
Can I update my CRM data in Mixpanel based on actions in Klaviyo?
Yes, you can. For instance, when a contact's profile is updated in Klaviyo, you can set an action in Mixpanel to update that user's profile accordingly. This ensures your CRM data reflects the most current information.
Is it possible to track email opens from Klaviyo in Mixpanel?
Certainly. You can set a trigger for 'Email Opened' in Klaviyo which will log an event in Mixpanel allowing you to analyze user interaction with email campaigns effectively.
What should I do if data syncing between Klaviyo and Mixpanel is inconsistent?
If you notice inconsistencies, first check both platform settings to ensure they are configured correctly. Verify each trigger and action setup step on our platform for possible errors or misconfigurations.
Can I automate sending a message through Klaviyo based on behavior tracked in Mixpanel?
Yes, you can create a workflow where specific actions tracked by Mixpanel serve as triggers for sending messages through Klaviyo. This could include sending targeted follow-ups based on user activity such as clicks or logins.
How do I manage subscription status updates from Klaviyo to reflect in Mixpanel?
Set up a trigger for subscription status changes within Klaviyo. Then define corresponding actions within Mixpanel to update subscriber information dynamically whenever there are modifications like new subscriptions or cancellations.
