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Connect Intercom and Mixpanel to unlock the power of automation

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Zapier makes it easy to integrate Intercom with Mixpanel - no code necessary. See how you can get setup in minutes.

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Intercom
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Intercom
1. Choose trigger event
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Mixpanel
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Mixpanel
2. Choose action
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1. Select the event
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Intercom
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Lead Added Email" from Intercom.

Add your action

An action happens after the trigger—such as "Create or Update Profile" in Mixpanel.

You’re connected!

Zapier seamlessly connects Intercom and Mixpanel, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Intercom triggers, actions, and search
    Lead Added Email

    Triggers when a Lead enters an email address.

    Trigger
    Instant
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    • Which Tag?
    Trigger
    Instant
    Try It
    • Message body format
    Trigger
    Instant
    Try It
  • Intercom triggers, actions, and search
    Lead Converted to User

    Triggers when a lead converts to a user.

    Trigger
    Instant
    Try It
  • Intercom triggers, actions, and search
    Contact Replied

    Triggers when a Contact replies to a Conversation in Intercom.

    Trigger
    Instant
    Try It
  • Intercom triggers, actions, and search
    New Conversation Rating

    Triggers when a conversation receives a rating.

    Trigger
    Instant
    Try It

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Customers have created over 25 million Zaps on the platform

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Practical ways you can use Intercom and Mixpanel

Track user behavior for new leads

When a new lead is added in Intercom, Zapier triggers an event in Mixpanel to record their initial interaction. This automation captures user behavior data as they start engaging with your product, which can offer invaluable insights for targeting and conversion efforts.

Business Owner
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Tag users to track feature adoption

When a specific event is triggered in Mixpanel indicating user interaction with a new feature, Zapier automatically tags the user in Intercom. This allows engineers to monitor adoption rates directly within the support system and gather user feedback effectively.

Engineering
Monitor unsubscribed users

When a user unsubscribes in Intercom, Zapier logs an event in Mixpanel. This gives the IT team visibility into trends, enabling them to investigate potential technical issues that might be causing users to disengage.

IT

Learn how to automate Intercom on the Zapier blog

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Frequently Asked Questions about Intercom + Mixpanel integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Intercom and Mixpanel

How can I integrate Intercom with Mixpanel?

The integration between Intercom and Mixpanel can be set up through our platform by navigating to the 'Integrations' section. Here you need to select both Intercom and Mixpanel as your chosen apps. You will then configure triggers from Intercom, such as 'New User Created', to feed into actions like 'Create or Update User Profiles' within Mixpanel.

Can I update Mixpanel user profiles based on Intercom events?

Yes, with our integration, you can set up triggers for specific events in Intercom, such as when a user tags a conversation or updates an attribute. These triggers can prompt actions in Mixpanel to update the corresponding user profiles automatically.

What kind of information can be transferred from Intercom to Mixpanel?

When integrating Intercom with Mixpanel, you can transfer various types of data including user attributes, event details, and conversation insights. This data helps create more detailed analytics within your Mixpanel dashboard.

Is it possible to track user conversations from Intercom in Mixpanel?

Yes, it’s possible. By setting a trigger for new or updated conversations in Intercom, we can create corresponding events in Mixpanel that help you track and analyze these interactions efficiently.

Are there any limitations on the type of data I can sync between Intercom and Mixpanel?

There are some limitations based on API restrictions from both platforms. For instance, certain custom event types or complex attributes may require additional configuration or may not be supportable directly through our standard integration paths.

Do I need coding skills to set up the integration between Intercom and Mixpanel?

No coding skills are required to set up this integration using our platform. The process involves selecting predefined triggers and actions that correspond to your workflow needs.

Can automated workflows be triggered by specific customer behaviors recorded in Intercom for processing in Mixpanel?

Absolutely. You can define customer behavior events such as 'User Signed Up' or 'User Unsubscribed' as triggers in Intercom that initiates automated workflows resulting in corresponding actions in Mixpanel for deeper analysis.

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About Intercom
Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.
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About Mixpanel
Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.
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