Connect Google Ads and Mixpanel to unlock the power of automation
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How Zapier works
Zapier makes it easy to integrate Google Ads with Mixpanel - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Create or Update Profile" in Mixpanel.
You’re connected!
Zapier seamlessly connects Google Ads and Mixpanel, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Connect Google Ads and Mixpanel to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Google Ads + Mixpanel integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Mixpanel
How do I start integrating Google Ads with Mixpanel?
To start integrating Google Ads with Mixpanel, you need access to both your Google Ads account and Mixpanel project. You can use our integration tools by setting up a new Zap that connects the two. Look for triggers and actions specific to your needs, such as capturing lead data from Google Ads and sending it to Mixpanel.
What triggers are available for the integration between Google Ads and Mixpanel?
For the integration between Google Ads and Mixpanel, you can set up triggers based on events such as new leads created in Google Ads or conversions. These triggers can then initiate actions in Mixpanel like logging data points or starting user flows.
Are there specific actions that can be automated through this integration?
Yes, you can automate various actions through the integration. For example, when a new lead is registered in Google Ads, you can automatically log this event in Mixpanel or update user profiles with specific attributes.
Can I customize which data is sent from Google Ads to Mixpanel?
You can customize the data sent from Google Ads to Mixpanel by configuring the specific fields and parameters during the setup of your integration. Choose what information should be tracked like campaign details, click-through rates, or conversion stats.
Is it possible to track conversions from my Google Ads account into Mixpanel?
Yes, tracking conversions is a key function of this integration. By setting up appropriate triggers in your Zap, you can automatically send conversion data from your Google Ads campaigns directly into your Mixpanel project for more robust analytics insights.
How do I troubleshoot if my integration isn't working?
If your integration isn't working as expected, first check your trigger and action configurations for any errors or missing information. Ensure that both accounts are properly connected and authenticate any credentials if necessary. Reviewing the setup guidelines in our support documentation might also help diagnose issues.
Do I need technical expertise to integrate these platforms?
No technical expertise is required for integrating these platforms using our tools. The process involves setting up Zaps that link predefined triggers and actions between Google Ads and Mixpanel through an easy-to-use interface.
