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How Zapier works
Zapier makes it easy to integrate Marketo with Trustpilot - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Submission" from Marketo.
Add your action
An action happens after the trigger—such as "Create Invitation" in Trustpilot.
You’re connected!
Zapier seamlessly connects Marketo and Trustpilot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Program
Triggers when a new program is created.
Try ItTriggerPolling - List
- Additional Fields
Try ItTriggerPolling- External Company IDRequired
ActionWrite
- List
- Additional Fields
Try ItTriggerPolling- Zap_id
- Program ContextRequired
- Campaign ContextRequired
- Program ContextRequired
- Program Member ContextRequired
Try ItTriggerInstant- List
- LeadRequired
ActionWrite- Partition
ActionWrite
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Connect Marketo and Trustpilot to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Marketo on the Zapier blog
Frequently Asked Questions about Marketo + Trustpilot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Marketo and Trustpilot
What are the common triggers for integrating Marketo with Trustpilot?
When integrating Marketo with Trustpilot, common triggers include new reviews, which can initiate actions in your marketing workflows. These triggers allow you to automatically send personalized follow-up emails to reviewers or create new leads in Marketo based on review data.
Can we customize the data sent from Trustpilot to Marketo?
Yes, when setting up the integration, you can customize what review data is sent over to Marketo. This may include selecting specific review elements like ratings, customer comments, or reviewer information that match your marketing strategy.
How do we handle authentication between Marketo and Trustpilot during integration?
Our integration process handles authentication through secure API keys or OAuth tokens. During setup, you'll need to authenticate both accounts to enable a secure connection and data transfer between Marketo and Trustpilot.
What actions can be triggered in Marketo from a new Trustpilot review?
When a new review is posted on Trustpilot, several actions can be triggered in Marketo. For instance, you could update existing customer profiles with feedback insights, send automated thank-you emails, or alert your sales team about negative reviews for immediate follow-up.
Is there a delay in data sync between Trustpilot and Marketo during integration?
While our integration is designed for real-time data sync between Trustpilot and Marketo, minor delays may occur due to API limits or network latency. However, these delays are typically minimal and should not impact the overall workflow efficiency.
How do we ensure data privacy while integrating Trustpilot with Marketo?
We prioritize data privacy by ensuring all communication between Trustpilot and Marketo is encrypted using industry-standard protocols. Additionally, both platforms comply with relevant data protection regulations including GDPR.
Can negative reviews on Trustpilot trigger alerts in our CRM via this integration?
Yes, through our integration setup you can configure alerts for negative reviews posted on Trustpilot. These alerts can be sent directly into your CRM system via Marketo's action framework so you can promptly address customer concerns.
