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How Zapier works
Zapier makes it easy to integrate Marketo with Twilio - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Submission" from Marketo.
Add your action
An action happens after the trigger—such as "Call Phone" in Twilio.
You’re connected!
Zapier seamlessly connects Marketo and Twilio, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Program
Triggers when a new program is created.
Try ItTriggerPolling - List
- Additional Fields
Try ItTriggerPolling- External Company IDRequired
ActionWrite
- List
- Additional Fields
Try ItTriggerPolling- Zap_id
- Program ContextRequired
- Campaign ContextRequired
- Program ContextRequired
- Program Member ContextRequired
Try ItTriggerInstant- List
- LeadRequired
ActionWrite- Partition
ActionWrite
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Connect Marketo and Twilio to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Marketo on the Zapier blog
Learn how to automate Twilio on the Zapier blog
Frequently Asked Questions about Marketo + Twilio integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Marketo and Twilio
How do we start integrating Marketo with Twilio?
First, ensure that both your Marketo and Twilio accounts are set up and have API access enabled. We recommend using a middleware tool like Zapier to facilitate the integration, where you can set up triggers in Marketo events and actions in Twilio communications.
What types of triggers can we configure in Marketo for this integration?
In Marketo, common triggers for integration with Twilio include new leads created, lead score changes, form submissions, or specific program engagements. These triggers allow us to initiate automated workflows that send messages via Twilio.
Which actions can be performed by Twilio when triggered by Marketo?
Twilio can perform various actions when triggered by Marketo, such as sending SMS alerts, making voice calls, or dispatching emails. Each action can be customized according to the specific details of the trigger event from Marketo.
Do we need any technical skills to integrate these platforms?
Basic understanding of APIs and how third-party integrations work is helpful, but not strictly necessary. With tools like Zapier serving as an intermediary between Marketo and Twilio, much of the heavy lifting is handled through an intuitive interface.
Is it possible to segment the audience in Marketo before triggering actions in Twilio?
Yes, audience segmentation can be configured within Marketo using attributes like behavior and demographics before setting up triggers that communicate with Twilio. This ensures personalized messaging strategies.
How do we handle failed message deliveries on Twilio's end?
We advise setting up error-handling protocols during integration configuration to capture failed attempts on Twilio's end. This includes retries or sending alerts through your team’s communication channels for manual follow-up.
What ongoing maintenance is required after integrating Marketo with Twilio?
After initial setup, monitor performance metrics regularly from both platforms to optimize trigger conditions and message effectiveness. Check for software updates periodically to maintain seamless operations between the two systems.
