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Set up your first integration
Quickly connect Marketo to WordPress with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Marketo with WordPress - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Submission" from Marketo.
Add your action
An action happens after the trigger—such as "Upload Media" in WordPress.
You’re connected!
Zapier seamlessly connects Marketo and WordPress, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Program
Triggers when a new program is created.
Try ItTriggerPolling - List
- Additional Fields
Try ItTriggerPolling- External Company IDRequired
ActionWrite
- List
- Additional Fields
Try ItTriggerPolling- Zap_id
- Program ContextRequired
- Campaign ContextRequired
- Program ContextRequired
- Program Member ContextRequired
Try ItTriggerInstant- List
- LeadRequired
ActionWrite- Partition
ActionWrite
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Practical ways you can use Marketo and WordPress
Sync new WordPress comments as leads in Marketo
Stay on top of engagement. When a new comment is posted on your WordPress site, Zapier automatically creates a new lead in Marketo. This helps you seamlessly turn engaged readers into potential customers, ensuring no interaction is missed.
Business OwnerNotify the team of new WordPress posts in Marketo
When a new blog post is published on WordPress, Zapier can trigger an update or campaign in Marketo to notify your audience and the marketing team. This ensures timely promotions and keeps your campaigns in sync with your publishing schedule.
Marketing & Marketing OpsLearn how to automate Marketo on the Zapier blog
Learn how to automate WordPress on the Zapier blog
Frequently Asked Questions about Marketo + WordPress integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Marketo and WordPress
How do I connect Marketo with WordPress through Zapier?
To connect Marketo with WordPress, you need to create a Zap in Zapier. Start by selecting Marketo as your trigger app and choosing an action event such as 'New Lead' or 'Updated Lead.' Then, select WordPress as the action app and choose an event like 'Create Post' or 'Update User.' This integration requires valid API credentials from both platforms.
What triggers are available when integrating Marketo with WordPress using Zapier?
Marketo offers several triggers for integration, including 'New Lead,' 'Lead Updated,' and 'New Campaign Is Triggered.' These can be used to automate actions in WordPress such as creating a new post or user based on lead activity.
Can I automate content posting on WordPress based on Marketo campaigns?
Yes, using the 'New Campaign Is Triggered' event in Marketo as a trigger, you can set up a Zap that automatically posts content to your WordPress site. This is useful for keeping your audience informed about the latest marketing efforts.
Is it possible to update WordPress user profiles when a lead is updated in Marketo?
Absolutely. You can use the 'Lead Updated' trigger in Marketo and pair it with the 'Update User' action in WordPress to synchronize information between the two platforms whenever a lead's information changes.
What types of data can I sync from Marketo to WordPress using this integration?
'Lead details,' campaign activity, and custom fields are examples of data that can be synced from Marketo to WordPress. The specific data transferable will depend on the fields you map during setup.
Do I need coding skills to set up this integration between Marketo and WordPress via Zapier?
No coding skills are required. Our platform provides an intuitive interface that guides you through setting up Zaps with clear instructions for selecting triggers and actions between Marketo and WordPress.
What should I do if my Zap between Marketo and WordPress stops working?
First, check if there have been any recent updates or changes to your accounts’ API permissions. Reviewing our troubleshooting guide may also help identify issues related to trigger events or action steps within the Zap.
