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Set up your first integration
Quickly connect HubSpot to Marketo with a Zapier template.
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How Zapier works
Zapier makes it easy to integrate HubSpot with Marketo - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Add Lead to List" in Marketo.
You’re connected!
Zapier seamlessly connects HubSpot and Marketo, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
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Connect HubSpot and Marketo to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
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Learn how to automate HubSpot on the Zapier blog
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Frequently Asked Questions about HubSpot + Marketo integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Marketo
How does the integration between HubSpot and Marketo work?
The integration between HubSpot and Marketo via our platform allows for seamless data transfer and automated workflows. You can set up triggers, such as new contact or form submission in HubSpot, that prompt actions within Marketo, like updating lead information or enrolling leads in targeted campaigns.
What are the prerequisites for integrating HubSpot with Marketo?
Before setting up the integration between HubSpot and Marketo, ensure that you have admin access to both platforms. This access is necessary for authenticating accounts and managing data permissions needed to link triggers in HubSpot with corresponding actions in Marketo.
Can I map custom fields between HubSpot and Marketo?
Yes, mapping custom fields is supported when integrating HubSpot with Marketo. You can customize which fields should be synced based on specific triggers—such as a change in contact status—to ensure your unique business needs are met during the data transfer process.
What happens if a trigger fails during the integration process?
If a trigger fails during the integration process between HubSpot and Marketo, our platform logs detailed error messages to help you quickly identify and resolve issues. You can then re-run the specific automation once corrections are made to ensure continuous workflow operation.
Are there any limitations on triggers when syncing data from HubSpot to Marketo?
There are certain limits based on API usage quotas from both platforms when syncing data from HubSpot to Marketo. However, by efficiently configuring batch processes and optimizing trigger conditions—such as scheduling less frequent syncs—you can effectively manage these limitations.
Is it possible to automatically update lead scores across both platforms through integration?
Certainly, you can automate lead scoring updates by creating workflows where changes in engagement metrics on either platform trigger score adjustments. For example, a significant interaction tracked in HubSpot could automatically adjust a lead's score within your Marketo system.
How do I handle duplicate records when integrating HubSpot with Marketo?
To manage duplicate records during integration, we offer automation rules that detect duplicates based on matching criteria such as email addresses. These rules allow you to merge records or choose which system’s data takes precedence before syncing contacts into either database.
